JP2009510608A - ターゲット広告 - Google Patents
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Abstract
【選択図】図8
Description
本出願は、2001年2月9日に出願された、「コンテンツ内広告方法、コンテンツ内広告サーバ、およびコンテンツ内広告を実現するプログラム搬送媒体」と題する米国特許出願第09/780,995号に関連する。この米国出願は、2000年7月4日に出願された日本国特許出願第2000−241861号、および2000年12月8日に出願された日本国特許出願第2000−375096号の優先権の利益を主張する。また、本出願は、2002年10月9日に出願された、「カメラナビゲーションシステムおよび方法」と題する米国特許出願第10/268,495号に関連する。この米国出願は、2001年10月10日に出願された米国仮特許出願第60/328,488号の優先権の利益を主張する。さらに、本出願は、2005年9月30日に出願された、「広告印象の判定」と題する米国特許出願第11/号にも関連する。上述のすべての出願における開示は参照により本明細書に援用される。
本発明は、一般に、ビデオゲームのコンテンツ内に広告を動的に表示する(すなわち、「ゲーム内(in-game)広告」)広告システムおよび広告方法などのターゲット広告(targeted advertising)に関する。より詳細には、本発明は、ゲーム内広告機能を有するビデオゲームと対話するユーザに応答した広告印象の判定および追跡を提供する。
Claims (26)
- エンドユーザクライアント装置に広告コンテンツを配信し追跡する方法であって、
タグ付き領域を含む広告アセットをビデオゲーム環境内で識別し、
前記エンドユーザクライアント装置のメモリに前記広告コンテンツを配信し、
前記エンドユーザクライアント装置のメモリに前記広告コンテンツを格納し、
前記メモリ内に格納された前記広告コンテンツから少なくとも一つの広告画像を取り出し、前記ビデオゲーム環境内の広告アセットのタグ付き領域に該広告画像を描画し、
前記ビデオゲーム環境を監視し、該ビデオゲーム環境内の広告アセットに対するユーザの運動およびユーザの露出に応答して広告の印象を計算することを特徴とする方法。 - 前記広告の印象の計算が、オブジェクトが前記広告アセットの視線を遮蔽するか否かを判定することを含むことを特徴とする請求項1に記載の方法。
- 前記広告の印象の計算が、オブジェクトが前記広告アセットの視線を遮蔽しないか否かを判定することを含むことを特徴とする請求項1に記載の方法。
- 前記広告コンテンツが、プログラム、オブジェクト、状態データ、制御データ、テクスチャ、ビットマップ画像、圧縮画像、順序付けデータ、認証データ、公開鍵および秘密鍵からなるグループから選択される要素タイプを含むことを特徴とする請求項1に記載の方法。
- 前記広告コンテンツが前記広告アセットに対するユーザの反応を捕捉するように構成されたプログラムであることを特徴とする請求項4に記載の方法。
- 前記エンドユーザクライアント装置のユーザの特性を識別し、
前記エンドユーザクライアント装置のユーザの特性に基づき、該クライアント装置のメモリに配信する広告コンテンツを選択することをさらに含むことを特徴とする請求項1に記載の方法。 - 前記特性がユーザのユーザプロファイルから識別されることを特徴とする請求項6に記載の方法。
- 前記特性がネットワークサービスプロバイダにより提供される情報から識別されることを特徴とする請求項6に記載の方法。
- 識別された特性が前記エンドユーザクライアント装置のネットワークアドレスと関連付けされることを特徴とする請求項6に記載の方法。
- 選択された広告コンテンツが地理的な広告コンテンツであることを特徴とする請求項6に記載の方法。
- ユーザプロファイルから識別された特性がユーザの嗜好であることを特徴とする請求項7に記載の方法。
- 前記特性がユーザのユーザプロファイルから識別され、識別された特性が地理的な情報であることを特徴とする請求項6に記載の方法。
- 前記エンドユーザクライアント装置のビデオゲーム環境の特性を識別し、
前記エンドユーザクライアント装置のビデオゲーム環境の特性に基づき、該クライアント装置のメモリに配信する広告コンテンツを選択することをさらに含むことを特徴とする請求項1に記載の方法。 - 前記ビデオゲーム環境の特性が前記ビデオゲームに関連する購買層(demographic)であることを特徴とする請求項13に記載の方法。
- 前記ビデオゲーム環境の特性が前記ビデオゲームのジャンルであることを特徴とする請求項13に記載の方法。
- 支払い処理センタに対し、前記ビデオゲーム環境内に前記広告コンテンツを描画したことを通知し、
前記ビデオゲーム環境内への前記広告コンテンツの描画に関連する支払いの処理を行うことをさらに含むことを特徴とする請求項1に記載の方法。 - ビデオゲーム環境内に広告コンテンツを配信し追跡するシステムであって、
タグ付き広告アセットを含むビデオゲーム環境を描画するエンドユーザクライアント装置であって、前記タグ付き広告アセット内に前記広告コンテンツを描画し、前記ビデオゲーム環境を監視して該ビデオゲーム環境内の広告アセットに対するユーザの運動およびユーザの露出に応答して広告の印象を計算するように構成された、エンドユーザクライアント装置と、
広告コンテンツを含むデータベースに接続された広告サーバであって、前記エンドユーザクライアント装置のビデオゲーム環境内のタグ付き広告アセットの存在を識別し、前記データベースから前記エンドユーザクライアント装置に対して前記広告コンテンツを配信するように構成された、広告サーバと、
を備えることを特徴とするシステム。 - 前記広告サーバは、前記エンドユーザクライアント装置のユーザに関連する特性を識別するようにさらに構成されていることを特徴とする請求項17に記載のシステム。
- 前記広告サーバは、前記エンドユーザクライアント装置のビデオゲーム環境に関連する特性を識別するようにさらに構成されていることを特徴とする請求項17に記載のシステム。
- 広告コンテンツを含む前記データベースは、ターゲット広告コンテンツをさらに含むことを特徴とする請求項17に記載のシステム。
- 前記エンドユーザクライアント装置に配信された前記広告コンテンツが、前記エンドユーザクライアント装置のユーザの特性に関連するターゲット広告コンテンツであることを特徴とする請求項18に記載のシステム。
- 前記エンドユーザクライアント装置に配信された前記広告コンテンツが、前記エンドユーザクライアント装置のビデオゲーム環境の特性に関連するターゲット広告コンテンツであることを特徴とする請求項18に記載のシステム。
- 前記エンドユーザクライアント装置の広告コンテンツの配信に関連する支払いを処理するように構成された支払い処理センタをさらに含むことを特徴とする請求項17に記載のシステム。
- 機械により実行可能であるプログラムを具現化した機械可読媒体であって、
前記プログラムは、
エンドユーザクライアント装置のビデオゲーム環境内にある、タグ付き領域を含む広告アセットを識別し、
前記エンドユーザクライアント装置のメモリに、前記ビデオゲーム環境内の広告アセットのタグ付き領域に描画されるように構成された広告コンテンツを配信し、
前記ビデオゲーム環境内の広告アセットに対するユーザの運動およびユーザの露出に応答して、前記エンドユーザクライアント装置で発生した広告の印象をカウントすることを含む方法を実行することを特徴とする機械可読媒体。 - 前記エンドユーザクライアント装置のユーザの特性を識別し、
前記エンドユーザクライアント装置のメモリに配信するために、該エンドユーザクライアント装置のユーザの特性に関連する広告コンテンツを選択することをさらに含むことを特徴とする請求項24に記載の機械可読媒体。 - ビデオゲーム環境に広告コンテンツを配信するシステムであって、
タグ付き広告アセットを含むビデオゲーム環境を描画するエンドユーザクライアント装置であって、前記タグ付き広告アセット内に広告コンテンツを描画するように構成されたビデオゲーム環境を描画する、エンドユーザクライアント装置と、
前記ビデオゲーム環境内のタグ付き広告アセットの存在を認識し、ビデオゲーム環境を描画する手段に広告コンテンツを配信する手段と、
前記ビデオゲーム環境を監視して、該ビデオゲーム環境内の広告アセットに対するユーザの運動およびユーザの露出に応答して広告の印象を計算する手段と、
を備えることを特徴とするシステム。
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US11/240,655 US8751310B2 (en) | 2005-09-30 | 2005-09-30 | Monitoring advertisement impressions |
PCT/US2006/036958 WO2007041022A2 (en) | 2005-09-30 | 2006-09-22 | Targeted advertising |
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JP2009510608A true JP2009510608A (ja) | 2009-03-12 |
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JP2008533460A Pending JP2009510608A (ja) | 2005-09-30 | 2006-09-22 | ターゲット広告 |
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US (3) | US8751310B2 (ja) |
EP (2) | EP1934837A4 (ja) |
JP (1) | JP2009510608A (ja) |
CN (1) | CN101322124A (ja) |
WO (1) | WO2007041022A2 (ja) |
Cited By (12)
Publication number | Priority date | Publication date | Assignee | Title |
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WO2007041022A2 (en) | 2007-04-12 |
EP1934837A2 (en) | 2008-06-25 |
CN101322124A (zh) | 2008-12-10 |
WO2007041022A3 (en) | 2007-07-12 |
US9873052B2 (en) | 2018-01-23 |
US10046239B2 (en) | 2018-08-14 |
EP3506183A1 (en) | 2019-07-03 |
US20130232001A1 (en) | 2013-09-05 |
US20130232000A1 (en) | 2013-09-05 |
US20070078706A1 (en) | 2007-04-05 |
US8751310B2 (en) | 2014-06-10 |
EP1934837A4 (en) | 2011-11-02 |
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