JP2009093183A - 対話型環境において広告印象の数を増やす方法 - Google Patents
対話型環境において広告印象の数を増やす方法 Download PDFInfo
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Abstract
【解決手段】広告対象を含む対話型環境に対するユーザのインタラクションを促進するよう構成されたシステムにおいて、広告印象数を増やす方法が記載される。シミュレーション環境の一部のシーンがビデオディスプレイにカメラ視点(カメラPOV)から表示される。シミュレーション環境に対するユーザのインタラクションの間、カメラ経路に沿ったカメラPOVの動きに応じてカメラPOVが変化するにつれて、シーンが変化する。カメラ経路に沿って遭遇する広告対象にカメラPOVを向ける動きをカメラ経路に加えることにより、広告印象が広告対象と結びつけられる見込みを増やすために、ビデオディスプレイで表示されるシーン内に広告対象が配置される。
【選択図】図1A
Description
Claims (25)
- 広告対象を含む対話型環境に対するユーザのインタラクションを促進するよう構成されたシステムにおける、広告印象数を増やすためのコンピュータ実装された方法であって、
a)ビデオディスプレイ上でシミュレーション環境の一部のシーンをカメラ視点(カメラPOV)から表示するステップと、
b)シミュレーション環境に対するユーザのインタラクションの間、カメラ経路に沿ったカメラPOVの動きに応じてカメラPOVが変化するにつれて、シーンを変化させるステップと、
c)カメラ経路に沿って遭遇する広告対象にカメラPOVを向ける動きをカメラ経路に加えるステップとを含み、
カメラ経路に加えられる動きは、広告印象が広告対象と結びつけられる見込みを増やすために、ビデオディスプレイで表示されるシーン内に広告対象を置くように構成されることを特徴とする方法。 - シミュレーション環境に対するユーザのインタラクションの間、広告対象と関連づけられた広告印象を記録するステップをさらに含む請求項1の方法。
- シミュレーション環境に対するユーザのインタラクションの間、広告印象数を報告サーバに報告するステップをさらに含む請求項1の方法。
- ステップc)は、ユーザが開始した動きコマンドまたはシミュレーション環境に対するインタラクションとは独立した動きをカメラ経路に加えることを含む請求項1の方法。
- ステップc)は、ユーザが開始した動きコマンドまたはシミュレーション環境に対するインタラクションから生じるカメラPOVの動きに応じてカメラ経路に動きを加えることを含む請求項1の方法。
- ステップc)は、カメラPOVを広告に向かわせるようにカメラ経路にチルトまたはパンを加えることを含む請求項1の方法。
- ステップc)は、カメラ経路にカメラPOVの位置のシフトを加えることを含む請求項1の方法。
- ステップc)は、カメラPOVの動きの速度を十分な期間、減らすことにより、印象を生み出すのに十分長い期間、広告対象がビデオディスプレイ上に表示されたシーンに見えるようにすることを含む請求項1の方法。
- シミュレーション環境において表されたアバターの制御を通じてシミュレーション環境に対してユーザがインタラクションする請求項1の方法。
- シミュレーション環境内にアバターを表示するようにカメラPOVが選ばれる請求項9の方法。
- アバターがビデオディスプレイに表示されるシーン内に留まるようにカメラ経路に加えられる動きが制限される請求項10の方法。
- シーンがアバターの視点から表示されるようにカメラPOVが選ばれる請求項9の方法。
- ステップc)は、アバターに一時的な動きを与え、その結果カメラPOVを変化させる請求項12の方法。
- シミュレーション環境はビデオゲームを含む請求項1の方法。
- ステップc)は、
ユーザー入力および/または対話型環境の状態に基づいて時間間隔Δtの間の初期カメラ経路を決定するステップと、
初期カメラ経路に基づいて時間間隔Δtの間に逃した印象を特定するステップと、
初期カメラ経路からのカメラ経路のずれを計算するステップと、
前記ずれを初期カメラ経路に結合することにより、修正されたカメラ経路を計算するステップとを含み、
前記ずれは、初期カメラ経路が時間間隔Δtの間、取られていたならば、逃したであろう印象をとらえるように構成される請求項1の方法。 - ステップc)は、カメラ経路のずれの量および/またはレートが、ユーザに不快感を与えるか、いらだたせるか、あるいは、不自然に見えるようなシーンの表示を避けるべく計算されるように制限するステップをさらに含む請求項15の方法。
- 修正されたカメラ経路が、広告印象を生み出すのに十分な時間、十分な解像度、およびビュー角でビデオディスプレイの視野内に広告対象を配置するように、カメラ経路からのずれが構成させる請求項15の方法。
- 逃した印象を特定するステップは、広告対象が時間間隔Δtにおいてビデオディスプレイ上に表示されたシーンに少なくとも部分的には見えるが、(i)広告印象が生成されない程度までビデオディスプレイ上に表示されたシーンにおいて別のオブジェクトによって隠れているか、(ii)広告印象を生み出すのに十分な時間、表示されたシーンにおいて見えているか、(iii)広告印象を生み出すことができないほど大きなビュー角度で見えているか、(iv)広告印象を生み出すには不十分な解像度で見えているか、または(i)、(ii)、(iii)、(iv)の内の二つ以上の組み合わせである状況を特定するステップを含む請求項15の方法。
- 逃した印象を特定するステップは、広告対象がビデオディスプレイ上に表示されたシーンのフレームの外側にあるがカメラ経路に十分近くにあり、ビデオディスプレイに表示されたシーンがユーザに不快感を与えたり、いらだたせたり、不自然に見えることがないようにカメラ経路をずらすことで、(a)広告印象が生成されない程度までビデオディスプレイに表示されたシーンにおいて別のオブジェクトによって隠れることはなく、(b)広告印象を生み出すのに十分な時間、(c)広告印象を生み出すのに十分な小さなビュー角度で、かつ、(d)広告印象を生み出すのに十分な解像度で、広告対象をフレーム内に置くことができる状況を特定するステップを含む請求項15の方法。
- 初期カメラ経路からのカメラ経路のずれを計算するステップは、(a)広告印象が生成されない程度までビデオディスプレイに表示されたシーンにおいて別のオブジェクトによって隠れることはなく、(b)広告印象を生み出すのに十分な時間、(c)広告印象を生み出すのに十分な小さなビュー角度で、かつ、(d)広告印象を生み出すのに十分な解像度で、ビデオディスプレイに表示されたシーンのフレーム内に逃した印象と関連づけて広告対象を配置するようにカメラPOVの位置のシフト、および/または、カメラPOVのチルトおよび/またはパンを決定するステップを含む請求項15の方法。
- 時間間隔Δtの間、修正されたカメラ経路にしたがってシーンを表示すると、ビデオディスプレイに表示されたシーンがユーザに不快感を与えるか、いらだたせるか、または不自然に見えるようになるかどうかを判定するステップと、
時間間隔Δtの間、修正されたカメラ経路にしたがってシーンを表示しても、ビデオディスプレイに表示されたシーンがユーザに不快感を与えるか、いらだたせるか、または不自然に見えることはないと判定された場合、時間間隔Δtの間、修正されたカメラ経路にしたがってシーンを表示するステップと、
時間間隔Δtの間、修正されたカメラ経路にしたがってシーンを表示すると、ビデオディスプレイに表示されたシーンがユーザに不快感を与えるか、いらだたせるか、または不自然に見えるようになると判定された場合、時間間隔Δtの間、初期カメラ経路にしたがってシーンを表示するステップとをさらに含む請求項15の方法。 - 広告対象に引きつける力を関連づけるステップをさらに含み、初期カメラ経路からのカメラ経路のずれを計算するステップは、カメラPOVの位置、速度、方向、または方向の変化率のずれを計算する際、引きつける力を考慮に入れることを含む請求項15の方法。
- 広告対象を含む対話型環境に対してユーザがインタラクションする過程で広告印象数を増やすように構成されたクライアントデバイスであって、
プロセッサと、
プロセッサに接続されたメモリと、
プロセッサによって実行されるためにメモリに具現化されたインストラクションとを含み、
当該インストラクションは、広告印象数を増やすための方法を実装するように構成されており、当該インストラクションは、
a)シミュレーション環境の一部のシーンをカメラ視点(カメラPOV)から表示するためのインストラクションと、
b)シミュレーション環境に対するユーザのインタラクションの間、カメラ経路に沿ったカメラPOVの動きに応じてカメラPOVが変化するにつれて、シーンを変化させるためのインストラクションと、
c)カメラ経路に沿って遭遇する広告対象にカメラPOVを向ける動きをカメラ経路に加えるためのインストラクションとを含み、
カメラ経路に加えられる動きは、広告印象が広告対象と結びつけられる見込みを増やすために、ビデオディスプレイで表示されるシーン内に広告対象を置くように構成されることを特徴とするクライアントデバイス。 - コンピュータ読み取り可能なインストラクションを格納されたコンピュータ読み取り可能な媒体であって、当該インストラクションが実行されると、広告対象を含む対話型環境に対してユーザがインタラクションする過程で広告印象数を増やすための方法が実装されるものであり、当該インストラクションは、
a)シミュレーション環境の一部のシーンをカメラ視点(カメラPOV)から表示するためのインストラクションと、
b)シミュレーション環境に対するユーザのインタラクションの間、カメラ経路に沿ったカメラPOVの動きに応じてカメラPOVが変化するにつれて、シーンを変化させるためのインストラクションと、
c)カメラ経路に沿って遭遇する広告対象にカメラPOVを向ける動きをカメラ経路に加えるためのインストラクションとを含み、
カメラ経路に加えられる動きは、広告印象が広告対象と結びつけられる見込みを増やすために、ビデオディスプレイで表示されるシーン内に広告対象を置くように構成されることを特徴とするコンピュータ読み取り可能な媒体。 - 広告対象を含む対話型環境に対するユーザのインタラクションを促進するよう構成されたシステムにおける、広告印象数を増やすための装置であって、
a)シミュレーション環境の一部のシーンをビデオディスプレイにカメラ視点(カメラPOV)から表示する手段と、
b)シミュレーション環境に対するユーザのインタラクションの間、カメラ経路に沿ったカメラPOVの動きに応じてカメラPOVが変化するにつれて、シーンを変化させる手段と、
c)カメラ経路に沿って遭遇する広告対象にカメラPOVを向ける動きをカメラ経路に加える手段とを含み、
カメラ経路に加えられる動きは、広告印象が広告対象と結びつけられる見込みを増やすために、ビデオディスプレイで表示されるシーン内に広告対象を置くことを特徴とする装置。
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US8416247B2 (en) | 2013-04-09 |
US20130231183A1 (en) | 2013-09-05 |
CN101447056B (zh) | 2018-01-23 |
US10974137B2 (en) | 2021-04-13 |
JP2013218343A (ja) | 2013-10-24 |
JP5283469B2 (ja) | 2013-09-04 |
JP5744105B2 (ja) | 2015-07-01 |
US20160250549A1 (en) | 2016-09-01 |
KR101020507B1 (ko) | 2011-03-09 |
KR20090036528A (ko) | 2009-04-14 |
US9272203B2 (en) | 2016-03-01 |
US20210236920A1 (en) | 2021-08-05 |
US10343060B2 (en) | 2019-07-09 |
US9795875B2 (en) | 2017-10-24 |
CN101447056A (zh) | 2009-06-03 |
CN108335141A (zh) | 2018-07-27 |
US20190275421A1 (en) | 2019-09-12 |
EP2051200A2 (en) | 2009-04-22 |
US20180043250A1 (en) | 2018-02-15 |
US20090091571A1 (en) | 2009-04-09 |
US11660529B2 (en) | 2023-05-30 |
EP2051200A3 (en) | 2011-04-06 |
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