JP5442606B2 - モバイル通信デバイスにおけるユーザープロフィールに基づくターゲット特定情報の引き渡しのための方法及びシステム - Google Patents
モバイル通信デバイスにおけるユーザープロフィールに基づくターゲット特定情報の引き渡しのための方法及びシステム Download PDFInfo
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- JP5442606B2 JP5442606B2 JP2010516187A JP2010516187A JP5442606B2 JP 5442606 B2 JP5442606 B2 JP 5442606B2 JP 2010516187 A JP2010516187 A JP 2010516187A JP 2010516187 A JP2010516187 A JP 2010516187A JP 5442606 B2 JP5442606 B2 JP 5442606B2
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Description
本特許出願は、“USER PROFILE GENERATION ARCHITECTURE FOR MOBILE ADVERTISING”(モバイル広告に関するユーザープロフィール生成アーキテクチャ)という題名を有する仮特許出願第60/948,450号(出願日:2007年7月7日)、及び“USER PROFILE GENERATION ARCHITECTURE FOR MOBILE ADVERTISING USING SECURE EXTERNAL PROCESSES”(セキュリティが確保された外部プロセスを用いたモバイル広告に関するユーザープロフィール生成アーキテクチャ)という題名を有する仮特許出願第60/948,451号(出願日:2007年7月7日)、及び“METHOD AND SYSTEM FOR PROVIDING TARGETED ADVERTISING BASED ON A USER IN A MOBILE ENVIRONMENT”(モバイル環境におけるユーザーに基づくターゲット特定広告を提供するための方法及びシステム)という題名を有する仮特許出願第60/948,452号(出願日:2007年7月7日)、及び“USER PROFILE GENERATION ARCHITECTURE FOR MOBILE ADVERTISING USING PROFILE ATTRIBUTES HAVING VARIABLE CONFIDENCE LEVELS”(可変の信頼度を有するプロフィール属性を用いたモバイル広告に関するユーザープロフィール生成アーキテクチャ)という題名を有する仮特許出願第60/948,453号(出願日:2007年7月7日)、及び“METHOD AND SYSTEM FOR DELIVERY OF TARGETED ADVERTISING BASED ON A USER PROFILE IN A MOBILE COMMUNICATION DEVICE”(モバイル通信デバイスにおけるユーザープロフィールに基づくターゲット特定広告の引き渡しのための方法及びシステム)という題名を有する仮特許出願第60/948,455号(出願日:2007年7月7日)、及び“USER PROFILE GENERATION ARCHITECTURE FOR MOBILE ADVERTISING”(モバイル広告に関するユーザープロフィール生成アーキテクチャ)という題名を有する仮特許出願第60/948,456号(出願日:2007年7月7日)に対する優先権を主張するものであり、これらの仮特許出願はすべて、ここの譲受人に対して譲渡されており、ここによって参照されることによってその全体が明示でここに組み入れられている。
MAS−モバイル広告システム
UPG−ユーザープロフィール生成エージェント
M−TCM−EC−モバイルTCM対応クライアント
MAEC−モバイル広告対応クライアント。これは、モバイルTCM対応クライアントの一例であることができる。
性別
頻繁に行く場所に関する年齢の中央値
年齢分布及び関連する確率
平均通勤時間
世帯所得又は世帯所得帯
世帯規模
家族の所得又は家族の所得帯
家族数
既婚/未婚
持ち家確率
住居賃貸確率
世代区分/分類
W−ATではユーザーに関して複数の人口統計学上のユーザープロフィールを維持できることに注目すること。例えば、モバイル広告対応クライアントは、ユーザーに関する2つの人口統計学上のプロフィール、例えば、自己の“ホーム”の所在場所(例えば午後9時乃至午前6時に最も頻繁に所在する場所)に関する人口統計学上のプロフィール及び“勤務”場所(例えば午前9時乃至午後5時に最も頻繁に所在する場所)に関する人口統計学上のプロフィール、を維持するようにネットワークによって構成することができる。
関心カテゴリ分類
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関心のある広告
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多くのプロフィール要素(人口統計項目を含む)は、W−ATにおけるネイティブユーザーインタフェースアプリケーションを通じてアプリケーションの挙動を観察するためのフック(hook)を加えることによって引き出された行動から推論することができる。ユーザーがその他のアプリケーションを始動させることができるのはこれらのアプリケーションを通じてである。ユーザーにとって関心のあるアプリケーション及びこれらのアプリケーションにおいて費やされる時間は、ユーザーが特定のアプリケーションをいつ始動させ及びいつそのアプリケーションから出るかをモニタリングすることによって推論することができる。
Claims (27)
- 無線アクセス端末においてターゲット特定コンテンツメッセージを受信する方法であって、
前記無線アクセス端末がユーザープロフィール及びメッセージ引き渡しスケジュールに基づいて少なくとも1つのメッセージ受信時間を選択することと、
前記無線アクセス端末が無線リンクを介して選択された前記メッセージ受信時間に少なくとも第1のターゲット特定コンテンツメッセージを受信することと、
前記メッセージ引き渡しスケジュールに基づいて、前記無線アクセス端末をコンタクトウィンドウに調整されるスリープモードにすること、を含み、前記第1のターゲット特定コンテンツメッセージが前記メッセージ引き渡しスケジュールに従って受信されるべき時間に前記無線アクセス端末が前記スリープモードに設定されている場合には、前記メッセージ引き渡しスケジュールにおいて指定される前記コンタクトウィンドウの前に又は前記コンタクトウィンドウ中に前記スリープモードを解除する、方法。 - 前記メッセージ引き渡しスケジュールを遠隔装置から受信することをさらに備える請求項1に記載の方法。
- 前記メッセージ引き渡しスケジュールは、前記ユーザープロフィールに関連する情報を含む請求項1に記載の方法。
- 前記第1のターゲット特定コンテンツメッセージを受信することに後続して前記スリープモードにすることによって前記無線アクセス端末のスリープモード設定に応答することをさらに備える請求項1に記載の方法。
- 前記第1のターゲット特定コンテンツメッセージの前記受信に後続して前記スリープモードにすることによって前記無線アクセス端末のスリープモード設定に応答することをさらに備える請求項1に記載の方法。
- 前記メッセージ受信時間を選択することは、少なくとも1つのコンタクトウィンドウに従って前記第1のターゲット特定コンテンツメッセージを受信するために行われる請求項1に記載の方法。
- 前記第1のターゲット特定コンテンツメッセージを前記無線アクセス端末上のキャッシュにおいて保持することをさらに備える請求項1に記載の方法。
- 前記第1のターゲット特定コンテンツメッセージと関連づけられたメタデータにおいて提供される規則に従って前記第1のターゲット特定コンテンツメッセージを前記無線アクセス端末上のキャッシュにおいて保持することをさらに備える請求項1に記載の方法。
- 前記第1のターゲット特定コンテンツメッセージは、少なくとも1つのターゲット特定コンテンツメッセージに関するターゲット特定メタデータと受信時間とを含む請求項1に記載の方法。
- 前記無線アクセス端末において前記ターゲット特定メタデータ及び前記ユーザープロフィールに基づいて第2のターゲット特定コンテンツメッセージに関する第2の受信時間を決定することと、
前記第2のターゲット特定コンテンツメッセージを前記第2の受信時間に受信すること、とをさらに備える請求項9に記載の方法。 - ターゲット特定コンテンツメッセージを受信する方法を受信するように構成された無線アクセス端末であって、
ユーザープロフィール及びターゲット特定コンテンツメッセージ引き渡しスケジュールに基づいて少なくとも1つの受信時間を選択するための手段と、
選択された前記受信時間に少なくとも第1のターゲット特定コンテンツメッセージを受信するための手段と、
メッセージ引き渡しスケジュールに基づいて、前記無線アクセス端末をコンタクトウィンドウに調整されるスリープモードにする手段と、を備え、前記メッセージ引き渡しスケジュールに従ってメッセージが受信されるべき時間に前記無線アクセス端末が前記スリープモードに設定されている場合には、前記無線アクセス端末は、前記コンタクトウィンドウの前に又は前記コンタクトウィンドウ中に前記スリープモードを解除するように構成される、無線アクセス端末。 - 前記ターゲット特定コンテンツメッセージ引き渡しスケジュールを受信するための手段をさらに備える請求項11に記載の端末。
- 前記第1のターゲット特定コンテンツメッセージを受信することに次いでスリープモードにすることによって前記無線アクセス端末のスリープモード設定に応答するための手段をさらに備える請求項11に記載の端末。
- 前記第1のターゲット特定コンテンツメッセージの前記受信に後続して前記スリープモードにすることによって前記無線アクセス端末のスリープモード設定に応答するための手段をさらに備える請求項11に記載の端末。
- 前記第1のターゲット特定コンテンツメッセージを前記無線アクセス端末上のキャッシュにおいて保持するための手段をさらに備える請求項11に記載の端末。
- 前記第1のターゲット特定コンテンツメッセージは、ターゲットが特定された広告である請求項11に記載の端末。
- ターゲット特定コンテンツメッセージを受信するように構成された無線アクセス端末であって、
ユーザープロフィール及びターゲット特定コンテンツメッセージ引き渡しスケジュールに基づいて少なくとも1つの受信時間を選択するように構成された選択回路と、
無線通信リンクを介して選択された前記受信時間に少なくとも第1のターゲット特定コンテンツメッセージを受信するように構成された受信回路と、
メッセージ引き渡しスケジュールに基づいて、前記無線アクセス端末をコンタクトウィンドウに調整されるスリープモードにするスリープモード回路と、
を備え、前記メッセージ引き渡しスケジュールに従ってメッセージが受信されるべき時間に前記無線アクセス端末がスリープモードに設定されている場合には、前記無線アクセス端末は前記コンタクトウィンドウの前に又は前記コンタクトウィンドウ中に前記スリープモードを解除するように構成される、無線アクセス端末。 - 前記受信回路は、前記ターゲット特定コンテンツメッセージ引き渡しスケジュールを受信するようにさらに構成される請求項17に記載の端末。
- 前記第1のターゲット特定コンテンツメッセージを前記受信することに後続して前記スリープモードにすることによって前記無線アクセス端末のスリープモード設定に応答するように構成されたタイミング回路をさらに備える請求項17に記載の端末。
- 前記第1のターゲット特定コンテンツメッセージの前記受信に後続して前記スリープモードにすることによって前記無線アクセス端末のスリープモード設定に応答するように構成されたタイミング回路をさらに備える請求項17に記載の端末。
- 前記第1のターゲット特定コンテンツメッセージは、ターゲットが特定された広告である請求項17に記載の端末。
- コンピュータ読取り可能記録媒体であって、
ユーザープロフィール及びメッセージ引き渡しスケジュールに基づいて少なくとも1つのメッセージ受信時間を選択するための第1セットの命令と、
無線リンクを介して選択された前記メッセージ受信時間に少なくとも第1のターゲット特定コンテンツメッセージを受信するための第2セットの命令と、
前記メッセージ引き渡しスケジュールに基づいて、無線アクセス端末をコンタクトウィンドウに調整されるスリープモードにするための第3セットの命令と、
前記第1のターゲット特定コンテンツメッセージが前記メッセージ引き渡しスケジュールに従って受信されるべき時間に前記無線アクセス端末がスリープモードに設定されている場合には前記コンタクトウィンドウの前に又は前記コンタクトウィンドウ中に前記スリープモードを解除するための第4セットの命令と、
を記憶したコンピュータ読み取り可能な記憶媒体。 - 前記メッセージ引き渡しスケジュールを遠隔装置から受信するための第4セットの命令をさらに備える請求項22に記載のコンピュータ読取り可能な記憶媒体。
- 前記第1のターゲット特定コンテンツメッセージを受信することに後続して前記スリープモードにすることによって前記無線アクセス端末のスリープモード設定に応答するための第5セットの命令をさらに備える請求項22に記載のコンピュータ読み取り可能な記憶媒体。
- 前記第1のターゲット特定コンテンツメッセージは、ターゲットが特定された広告である請求項22に記載のコンピュータ読み取り可能な記憶媒体。
- ユーザープロフィール及びターゲット特定コンテンツメッセージ引き渡しスケジュールに基づいて少なくとも1つのメッセージ受信時間を選択するように構成された選択回路と、
無線通信リンクを介して選択された前記受信時間に少なくとも第1のターゲット特定コンテンツメッセージを受信するように構成された受信回路と、
前記ターゲット特定コンテンツメッセージ引き渡しスケジュールに基づいて、無線アクセス端末をコンタクトウィンドウに調整されるスリープモードにするスリープモード回路と、
を共に備え、前記第1のターゲット特定コンテンツメッセージが前記ターゲット特定コンテンツメッセージ引き渡しスケジュールに従って受信されるべき時間に前記無線アクセス端末がスリープモードに設定されている場合には前記コンタクトウィンドウの前に又は前記コンタクトウィンドウ中に前記スリープモードを解除するように構成される、1つ以上の集積回路。 - 処理回路と、
ユーザープロフィール及びメッセージ引き渡しスケジュールに基づいて少なくとも1つのメッセージ受信時間を選択するための第1セットの命令と、無線リンクを介して選択された前記メッセージ受信時間に少なくとも第1のターゲット特定コンテンツ−メッセージを受信するための第2セットの命令と、前記メッセージ引き渡しスケジュールに基づいて、無線アクセス端末をコンタクトウィンドウに調整されるスリープモードにするための第3セットの命令と、前記第1のターゲット特定コンテンツメッセージが前記メッセージ引き渡しスケジュールに従って受信されるべき時間に前記無線アクセス端末がスリープモードに設定されている場合には前記コンタクトウィンドウの前に又は前記コンタクトウィンドウ中に前記スリープモードを解除するための第4セットの命令と、を記憶し、前記処理回路に結合されたメモリと、を備える、装置。
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