JP2010502143A - モバイル・テレビジョンにおいて個人化広告を提供する方法、システム、装置、及びコンピュータ・プログラム - Google Patents
モバイル・テレビジョンにおいて個人化広告を提供する方法、システム、装置、及びコンピュータ・プログラム Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
- H04N7/163—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing by receiver means only
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- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2543—Billing, e.g. for subscription services
- H04N21/2547—Third Party Billing, e.g. billing of advertiser
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- H—ELECTRICITY
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
- H04N21/41407—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/418—External card to be used in combination with the client device, e.g. for conditional access
- H04N21/4182—External card to be used in combination with the client device, e.g. for conditional access for identification purposes, e.g. storing user identification data, preferences, personal settings or data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
- H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
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- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
- H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
- H04N21/643—Communication protocols
- H04N21/64315—DVB-H
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- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
【解決手段】 デジタル放送を介して放送されるサービスを個人化する、パーソナル・デバイスで使用される方法であって、前記パーソナル・デバイス上で表示される個人化用コンテンツを受信するステップと、前記コンテンツと、前記パーソナル・デバイス上に記憶されているユーザ・プロファイルとを比較して、前記パーソナル・デバイス上に記憶される記憶済み個人化コンテンツを生成するステップと、前記パーソナル・デバイス上で表示される放送サービスを受信するステップと、前記表示を所定の時点で停止させ、その代わりに前記記憶済み個人化コンテンツを表示させるステップと、を含む方法が提供される。
【選択図】 図4
Description
Claims (19)
- デジタル放送を介して放送されるサービスを個人化する、パーソナル・デバイスで使用される方法であって、
前記パーソナル・デバイス上で表示される個人化のためのコンテンツを受信するステップと、
前記コンテンツと、前記パーソナル・デバイス上に記憶されているユーザ・プロファイルとを比較して、前記パーソナル・デバイス上に記憶される記憶済み個人化コンテンツを生成するステップと、
前記パーソナル・デバイス上で表示される放送サービスを受信するステップと、
前記表示を所定の時点で停止させ、その代わりに前記記憶済み個人化コンテンツを表示させるステップと、
を含む方法。 - 前記パーソナル・デバイス上にユーザ・プロファイルを記憶するステップを更に含む、請求項1に記載の方法。
- 前記ユーザ・プロファイルを更新するステップを更に含む、請求項1又は2に記載の方法。
- 前記ユーザに表示される、個人化のための更新されたコンテンツを受信するステップを更に含む、請求項1乃至3のいずれか一項に記載の方法。
- 前記コンテンツを、個人化広告を形成するように個人化され得る広告オブジェクトとして受信するステップを更に含む、請求項1乃至4のいずれか一項に記載の方法。
- 前記放送の前記表示を一般的な広告を含む広告スロットで停止させ、前記一般的な広告を前記個人化広告に置き換えるステップを更に含む、請求項5に記載の方法。
- 前記個人化コンテンツの表示を第2の所定の時点で停止させ、前記放送の表示に戻るステップを更に含む、請求項1乃至6のいずれか一項に記載の方法。
- 前記コンテンツをFLUTE伝送を介して受信するステップを更に含む、請求項1乃至7のいずれか一項に記載の方法。
- 前記放送をDVB‐H規格を使用して受信するステップを更に含む、請求項1乃至8のいずれか一項に記載の方法。
- デジタル放送を介してパーソナル・デバイスに放送されるサービスを個人化する方法であって、
前記パーソナル・デバイス上に表示される個人化のためのコンテンツであって、前記パーソナル・デバイス上に記憶される記憶済み個人化コンテンツを生成するために前記パーソナル・デバイス上に記憶されているユーザ・プロファイルと比較される個人化のためのコンテンツを送信するステップと、
前記パーソナル・デバイス上で表示されるサービスであって、前記記憶済み個人化コンテンツを表示すべき所定の時点で中断され得るサービスを前記パーソナル・デバイスに放送するステップと、
を含む方法。 - 請求項1乃至9のいずれか一項に記載の各方法ステップを実行するように適合された手段を備えるシステム。
- 請求項10に記載の各方法ステップを実行するように適合された手段を備えるシステム。
- 請求項1乃至9のいずれか一項に記載の各方法ステップを実行するように適合された手段を備える装置。
- それ自体がコンピュータ・システム上で実行されたときに請求項1乃至9のいずれか一項に記載の各方法ステップを実行する命令を備えるコンピュータ・プログラム。
- それ自体がコンピュータ・システム上で実行されたときに請求項10に記載の各方法ステップを実行する命令を備えるコンピュータ・プログラム。
- それぞれユーザ・プロファイルが記憶されるメモリを有する複数のパーソナル・デバイスにサービスを放送するデジタル・ビデオ放送サービスを運営する方法であって、
第3者がユーザに表示される情報を記憶するための、前記パーソナル・デバイスの前記メモリ上のスペースを販売するステップと、
前記情報と前記ユーザ・プロファイルとを比較するステップと、
前記ユーザ・プロファイルに関する少なくとも1つの基準とマッチする各ユーザ毎の情報を記憶するステップと、
放送内の第1の所定のポイントにおいて、記憶された前記情報を前記サービスの代わりに表示させるステップと、
記憶された前記情報の表示を第2の所定のポイントで停止させ、前記サービスに戻るステップと、
を含む方法。 - 記憶された前記情報がユーザに表示される回数に従って前記第3者に課金するステップを更に含む、請求項16に記載の方法。
- 記憶された前記情報の占有スペース量に従って前記第3者に課金するステップを更に含む、請求項16に記載の方法。
- 前記ユーザ・プロファイル及び記憶された前記情報をSIMカード上に記憶するステップを更に含む、請求項16乃至18のいずれか一項に記載の方法。
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EP06300903 | 2006-08-31 | ||
PCT/EP2007/054662 WO2008025578A1 (en) | 2006-08-31 | 2007-05-14 | Personalized advertising in mobile television |
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US (1) | US20080060000A1 (ja) |
EP (1) | EP2057843A1 (ja) |
JP (1) | JP2010502143A (ja) |
CN (1) | CN101502110B (ja) |
WO (1) | WO2008025578A1 (ja) |
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Also Published As
Publication number | Publication date |
---|---|
CN101502110A (zh) | 2009-08-05 |
EP2057843A1 (en) | 2009-05-13 |
WO2008025578A1 (en) | 2008-03-06 |
US20080060000A1 (en) | 2008-03-06 |
CN101502110B (zh) | 2011-05-18 |
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