JPH11506859A - コンピューターネットワークを通して顧客に対する購買補助及びインセンティブを提供するシステム及び方法 - Google Patents
コンピューターネットワークを通して顧客に対する購買補助及びインセンティブを提供するシステム及び方法Info
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Abstract
Description
Claims (1)
- 【特許請求の範囲】 1.顧客側の通信装置と協同して中央部で実行される以下の各ステップを備えた 、小売顧客に対して購入インセンティブを配布する方法であり、 通信ネットワークを介し、顧客が送信するIDデータ及び地域データを使用し 、遠隔地の顧客にログインし、 通信ネットワークを介し、登録顧客に、顧客の地域で実行可能な複数のインセ ンティブオファーを送信し、 通信ネットワークを介し、1つの選択インセンティブオファー、又は複数のイ ンセンティブオファーが実行可能な小売店名称を含むインセンティブオファー選 択データを顧客から受信し、 顧客指定の小売店ID及び顧客IDを符号形態で含む購入インセンティブを生 成し、 通信ネットワークを介し、顧客に少なくとも1つのインセンティブを送信し、 ここでは、送信インセンティブが、顧客選択の小売店IDで符号化される前記方 法。 2.請求の範囲第1項に記載の方法であり、他購買補助の利用に関し、顧客と通 信するステップをさらに備えた前記方法。 3.請求の範囲第2項に記載の方法であり、前記顧客と通信するステップは、 購入可能な品目リストを送信し、 前記品目リストからの顧客の選択を受信し、 顧客に対して購買リストを送信することを備えた前記方法。 4.請求の範囲第2項に記載の方法であり、前記顧客と通信するステップは、 顧客に対してレシピーリストを送信し、 顧客の1つ以上のレシピー選択を受信し、 顧客に対して、各選択レシピーで必要な材料品目を含む購買リストを返送し、 顧客に対して、選択レシピーで使用する材料品目に関し、少なくとも1つの購 入インセンティブを送信することを備えた前記方法。 5.前記請求の範囲のいずれかに記載の方法であり、前記複数のインセンティブ オファーを送信するステップは、特定の製品製造業者からのインセンティブオフ ァー送信を備えた前記方法。 6.前記請求の範囲のいずれかに記載の方法であり、前記複数のインセンティブ オファーを送信するステップは、特定小売店からのインセンティブオファー送信 を備えた前記方法。 7.前記請求の範囲のいずれかに記載の方法であり、前記購入インセンティブを 生成するステップは、 顧客が提供するテキスト及び数情報を図形態に変換し、 他のテキスト及び数情報を図形態に変換し、 変換された情報をインセンティブを定義する他の図情報と結合し、よって複合 図形態インセンティブ画像を形成し顧客に送信することを備えた前記方法。 8.請求の範囲第7項に記載の方法であり、前記購入インセンティブを生成する ステップは、 インセンティブ画像用に、複合図背景パターンを生成し、 背景情報がインセンティブ画像におけるテキスト、数及び他の図情報と結合さ れることをさらに備えた前記方法。 9.前記請求の範囲のいずれかに記載の方法であり、前記少なくとも1つのイン センティブを送信するステップは、 顧客に対して、助言メッセージのみ送信し、 顧客が後で訪れた際使用できるよう、顧客選択の小売店に直接インセンティン ブ条件を送信することを備えた前記方法。 10.前記請求の範囲のいずれかに記載の方法であり、前記少なくとも1つのイ ンセンティブを送信するステップには、 顧客に対して、インセンティブトークンのみを送信し、 顧客が該トークンを後で店に持参して使用できるよう、顧客選択の小売店に直 接インセンティブ条件を送信することを備えた前記方法。 11.通信ネットワークを介し、顧客に購入インセンティブ及び他の購買補助を 配布する方法であり、 少なくとも個人ID、郵便番号、小売店選択を提供することにより、顧客とし てログインし、 それぞれ顧客の郵便番号地域でのみ実行可能な複数のインセンティブオファー を、中央部から送信し、遠隔の顧客側で受信し、 顧客側で1つ以上のインセンティブオファーを選択し、中央部にこれら選択イ ンセンティブオファーを返送し、 顧客選択の小売店ID及び顧客IDを符号形態で含む少なくとも1つの購入イ ンセンティブを生成し、 顧客に対して、少なくとも1つのインセンティブを送信する 各ステップを備えた前記方法。 12.請求の範囲第11項に記載の方法であり、 顧客の行動に応じ、品目選択のために購買リストを顧客に送信し、 前記購買リスト上での品目の顧客選択を受信し、 購買補助として、顧客特定購買リストを顧客に送信するステップをさらに備え た前記方法。 13.請求の範囲第11又は12項に記載の方法であり、 顧客の行動に応じ、可能なレシピー選択用に、レシピーリストを顧客に送信し 、 1つ以上のレシピーの顧客選択を受信し、 材料リストを含む完全なレシピーを顧客に送信し、前記レシピー材料関連の何 れかの購入インセンティブを送信するステップをさらに備えた前記方法。 14.前記請求の範囲第11乃至13項のいずれかに記載の方法であり、前記複 数のインセンティブオファーを送信するステップは、 製品製造業者からの1組のインセンティブオファーを送信し、 製品小売店からの1組のインセンティブオファーを送信することを備えた前記 方法。 15.小売店顧客に対し、購入インセンティブを配布するシステムであり、 中央部と各々の複数の顧客装置との間に双方向通信を確立する通信ネットワー クと、 中央部における、復数のインセンティブオファーを含むファイルと、 中央部設置のコンピューターとを備え、前記コンピューターは、 通信ネットワークを介し、何れかの顧客装置から中央部コンピューターに送信 される情報に基づき、中央部で地理的地域データ、識別データを含む顧客情報を 記憶する手段と、 顧客の地理的地域に基づき、インセンティブオファーのファイルからインセン ティブオファーを検索し、通信ネットワークを介し、顧客に検索のインセンティ ブオファーを送信する手段と、 顧客に対して送信されたインセンティブオファーから作成された顧客の選択を 受信し、選択されたインセンティブが実行可能な顧客指定の小売店名称を受信す る手段と、 顧客指定の小売店ID及び顧客IDを符号形態で含む、少なくとも1つの購入 インセンティブを生成する手段と、 通信ネットワークを介し、生成された購入インセンティブを顧客に送信する手 段とを備えた前記システム。 16.前記請求の範囲第15項に記載のシステムであり、購入可能な品目リスト を含む中央部における別のファイルをさらに備え、 中央部の前記コンピューターは、顧客の要求に応じ、顧客に品目リストを送信 し、リストからの顧客の選択を受信し、顧客に購買リストを返送する手段をさら に備えた前記システム。 17.前記請求の範囲第15又は16項に記載のシステムであり、顧客が利用可 能なレシピーリストを含む中央部における別のファイルをさらに備え、 中央部の前記コンピューターは、顧客の要求に応じ、顧客にレシピーリストを 送信し、リストからの顧客の選択を受信し、材料購買リスト及び何れかの関連購 入インセンティブと共に、顧客に完全なレシピーを返送する手段をさらに備えた 前記システム。 18.前記請求の範囲第15〜17項のいずれかに記載のシステムであり、前記 インセンティブオファーを検索し、それらを顧客に送信する手段は、 顧客販売用製品の製造業者が現在提案している購入インセンティブオファーを 含む製造業者オファーファイルを備えた前記システム。 19.前記請求の範囲第15〜18項のいずれかに記載のシステムであり、前記 インセンティブオファーを検索し、それらを顧客に送信する手段は、 顧客販売用製品の小売店が現在提案している購入インセンティブオファーを含 む小売店オファーファイルを備えた前記システム。 20.前記請求の範囲第15〜19項のいずれかに記載のシステムであり、生成 された前記購入インセンティブは、助言メッセージの形態でのみ、顧客に送信さ れ、 前記コンピューターは、顧客が後で自分で指定した小売店を訪れる際使用でき るよう、前記顧客指定の小売店に直接購入インセンティブの条件を送信する手段 をさらに備えた前記システム。 21.前記請求の範囲第15〜19項のいずれかに記載のシステムであり、生成 された前記購入インセンティブは、符号化トークンの形態でのみ顧客に送信され 、 前記コンピューターは、顧客が後で自分で指定した小売店を訪れる際使用でき るよう、前記顧客指の小売店に直接購入インセンティブの条件を送信する手段を さらに備えた前記システム。 22.前記請求の範囲第15〜21項のいずれかに記載のシステムであり、中央 部設置の前記コンピューターは、顧客が自発的に提供し、顧客が以前の購入で使 用した顧客IDを記憶する手段をさらに備え、 前記少なくとも1つの購入インセンティブを生成する手段は、顧客の以前の購 入行動に基づき、購入インセンティブを生成する手段を備えた前記システム。 23.通信ネットワークを介し、顧客に購入インセンティブ及び他の購買補助を 提供する方法であり、 少なくとも小売店での購入取引で顧客が使用する顧客ID、及び顧客の郵便番 号地域を提供することにより、顧客としてログインし、 インセンティブオファーの少なくとも1つが、顧客IDから判定される顧客の 以前の購買行動に基づいており、それぞれが顧客の郵便番号地域に基づき実行可 能な複数のインセンティブオファーを、中央部から送信し、遠隔の顧客側で受信 し、 顧客側で1つ以上のインセンティブオファーを選択し、その選択を中央部に返 送し、 少なくとも顧客選択の購入インセンティブを生成し、 顧客に対して、前記少なくとも1つのインセンティブを送信する 各ステップを備えた前記方法。 24.小売店顧客に購入インセンティブを配布する方法であり、 識別可能な消費者の累積購入データから一部得られる消費者の購入履歴データ ベースを維持し、 その電子アドレスにより消費者を識別する消費者データベースを維持し、 選択消費者用の購入インセンティブを生成し、 電子メールにより、前記選択消費者に前記購入インセンティブを送信する 各ステップを備えた前記方法。 25.前記請求の範囲第24項に記載の方法であり、前記消費者データベースを 維持するステップは、通信システム情報サイトにログインする各消費者から登録 情報を得て、消費者データベースに電子メール情報を送ることを備えた前記方法 。 26.前記請求の範囲第24又は25項に記載の方法であり、 消費者データベースに記憶される人口統計データに基づき、少なくとも1つの 購入インセンティブを受信する消費者を選択するステップをさらに備えた前記方 法。 27.前記請求の範囲第24又は25項に記載の方法であり、 クーポンの利用回数、オンラインシステムの利用回数等、非人口統計的要素に 基づき、少なくとも1つの購入インセンティブを受信する消費者を選択するステ ップをさらに備えた前記方法。 28.小売店顧客に購入インセンティブを配布する方法であり、 識別可能な消費者の累積購入データから一部得られた消費者購入履歴データを 維持し、 消費者から個人情報を得て、 消費者から得た個人情報に一部を基づき、要求すれば何れの消費者であっても 、コンピューターネットワーク内に個人ページを確立し、ここで、前記個人ペー ジは、該ページ関連の消費者に特に向けられたインセンティブに関する情報を含 むものであり、 消費者の個人ページに含まれる情報を記憶するため、個人ページを有する各消 費者用に、消費者個人データベースを維持し、 以前の購入行動、そして消費者の個人データベースから知られる個人情報に一 部基づき、消費者用に購入インセンティブを生成し、 生成された前記購入インセンティブを含有するため、個人ページを更新し、 更新された個人ページに関し、消費者に助言メッセージを送信する 各ステップを備えた前記方法。 29.小売店顧客に購入インセンティブを配布する方法であり、 消費者の遠隔端末に、製品割引に関する販売促進マテリアルを送信し、 消費者の遠隔端末において、前記製品割引に関する販売促進マテリアルを表示 し、 消費者の遠隔端末においてなされた、製品割引の消費者選択を受信し、 消費者の選択に応答し、トークンを生成し、消費者の遠隔端末にそれを送信し 、ここで、前記トークンは、オンライン割引製品選択を行ったものとして消費者 を識別するものであり、 消費者が購入する品目と共に、小売店において前記トークンが走査され、 消費者の遠隔端末で消費者が選択した割引品目が、その消費者により購入され たことを確認し、 消費者選択の確認済み全品目割引の合計であるキャッシュ割引を、消費者に提 供する引換券を生成する 各ステップを備えた前記方法。 30.前記請求の範囲第29項に記載の方法であり、 前記引換券を生成するステップは、即座に償還可能引換券を生成するようにし た前記方法。 31.前記請求の範囲第29項に記載の方法であり、 前記引換券を生成するステップは、後で店に行った際償還可能な引換券を生成 するようにした前記方法。
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Also Published As
Publication number | Publication date |
---|---|
US20020120496A1 (en) | 2002-08-29 |
DE69620451T2 (de) | 2002-11-14 |
ES2171762T3 (es) | 2002-09-16 |
US5970469A (en) | 1999-10-19 |
AU1344597A (en) | 1997-07-17 |
CA2240432A1 (en) | 1997-07-03 |
US20160055525A9 (en) | 2016-02-25 |
US6185541B1 (en) | 2001-02-06 |
US20110137718A1 (en) | 2011-06-09 |
US20140249918A1 (en) | 2014-09-04 |
DE69620451D1 (de) | 2002-05-08 |
WO1997023838A1 (en) | 1997-07-03 |
JP3486627B2 (ja) | 2004-01-13 |
EP0870264B1 (en) | 2002-04-03 |
EP0870264A1 (en) | 1998-10-14 |
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