JP5309126B2 - マーケティング及びエンタテインメントの効率解析を行うシステム、方法、及び、装置 - Google Patents
マーケティング及びエンタテインメントの効率解析を行うシステム、方法、及び、装置 Download PDFInfo
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Description
本発明の第1の形態は、
広告又はエンタテインメントに曝された被験者から、第1データ収集モダリティにより得られた第1応答データと、第2データ収集モダリティにより得られた第2応答データとを取得するデータ収集装置と、
前記第1応答データの第1周波数帯からの第1データと、前記第2応答データの第2周波数帯であって前記第1周波数帯とは異なる第2周波数帯からの第2データとに基づいて、カップリング指数を生成するモダリティ内応答合成装置と、
前記第1応答データ及び前記カップリング指数のうちの1つ以上と、前記第2応答データとに基づいて、モダリティ間応答合成データを生成するモダリティ間応答合成装置と、
前記カップリング指数と前記モダリティ間応答合成データとのうちの1つ以上に基づいて前記広告又はエンタテインメントの効率を決定する効率評価装置と、
を備え、
前記モダリティ内応答合成装置と、前記モダリティ間応答合成装置と、前記効率評価装置とは、プロセッサと実行可能な命令のうちの少なくとも一方を有する、システムである。
本発明は、以下の適用例としても実現可能である。
[適用例1]
マーケティングの刺激を与えるように動作可能な提示装置と、
脳波記録法(EEG)と眼電図法(EOG)とを含む複数のモダリティを使用して応答データを取得するように動作可能なデータ収集機構と、
前記応答データを濾過するように動作可能なデータ洗浄装置と、
前記複数のモダリティの各々に関する応答データを向上するように動作可能なモダリティ内応答合成装置と、
前記複数のモダリティの各々に関する応答データを結合して、前記複数のモダリティの各々の中の応答データを検証するように動作可能なモダリティ間応答合成装置と、
マーケティングの刺激の合成向上効率計測値を生成するように動作可能な合成向上効率評価装置と、
を備えるシステム。
[適用例2]
前記複数のモダリティが更に電気皮膚応答(GSR)を含むものである、適用例1に記載のシステム。
[適用例3]
前記複数のモダリティが更に心電図(EKG)を含むものである、適用例1に記載のシステム。
[適用例4]
前記複数のモダリティが更に瞳孔拡張を含むものである、適用例1に記載のシステム。
[適用例5]
前記複数のモダリティが更に眼追跡を含むものである、適用例1に記載のシステム。
[適用例6]
前記複数のモダリティが更に顔面感情記号化を含むものである、適用例1に記載のシステム。
[適用例7]
前記提示装置が、被験者に刺激を与えるための複数のパラメタを供給するように動作可能なプロトコル生成装置に関連づけられている、適用例1に記載のシステム。
[適用例8]
前記刺激が隔離された複数の被験者に与えられるものである、適用例1に記載のシステム。
[適用例9]
前記合成向上効率評価装置が前記プロトコル生成装置にフィードバックを供給して前記複数のパラメタを変更するものである、適用例8に記載のシステム。
[適用例10]
前記モダリティ内応答合成装置が前記プロトコル生成装置にフィードバックを供給して前記複数のパラメタを変更するものである、適用例8に記載のシステム。
[適用例11]
前記モダリティ間応答合成装置が前記プロトコル生成装置にフィードバックを供給して前記複数のパラメタを変更するものである、適用例8に記載のシステム。
[適用例12]
前記複数のパラメタが提示の長さと繰り返し回数とを含むものである、適用例1に記載のシステム。
[適用例13]
前記モダリティ内応答合成装置がデルタ、テータ、アルファ、ベータ、低いガンマ、及び高ガンマ(カッパ)帯を含む異なる周波数帯内の部分帯の中のデータを解析することによってEEGに関係する応答データを向上するものである、適用例1に記載のシステム。
[適用例14]
前記モダリティ間応答合成装置が応答データを結合し、一個のモダリティからの応答データを他の一個のモダリティからの応答データを使用することにより検証し向上するものである、適用例1に記載のシステム。
[適用例15]
一個のモダリティからの応答データが、他の一個のモダリティからの応答データと結合する前に、時間移行されるものである、適用例14に記載のシステム。
[適用例16]
モダリティ内及びモダリティ間の決定の時間及び移送変化、関連、及び検証のような機構が、種々の刺激の効率を特徴付ける合成出力を生成させるものである、適用例1に記載のシステム。
[適用例17]
脳活動が種々の脳地域に於ける活動を決定するために計測されるものである、適用例1に記載のシステム。
[適用例18]
脳活動が種々の脳地域間の相互作用及び相互作用のタイプを決定するために計測されるものである、適用例17に記載のシステム。
[適用例19]
脳の中の複数地区間の交信に使用される異なる周波数帯及び部分帯が刺激の効率を決定するために計測されるものである、適用例1に記載のシステム。
[適用例20]
キャリヤ波の上で変調される信号を含めての信号内での周波数間のカプリングが刺激の効率を決定するために計測されるものである、適用例1に記載のシステム。
[適用例21]
特定の帯及び/又は部分帯パワー、区域間半球間コヒーレンスに於ける非対称性、及び区域間半球間周波数間カプリングを含む区域間時間−周波数計測が刺激の効率を決定するために解析されるものである、適用例1に記載のシステム。
[適用例22]
唯一回の試験で生じた情報を抽出するために現行EEGの結合された時間−周波数応答が決定されるものである、適用例1に記載のシステム。
[適用例23]
被験者の感情的応答を特定するために個々の特定された顔面感情記号化テンプレートが個々の応答と照合されるものである、適用例1に記載のシステム。
[適用例24]
被験者にマーケティング及び/或いはエンタテインメントの刺激を与える工程と、
脳波記録法(EEG)と眼電図法(EOG)とを含む複数のモダリティを使用して応答データを取得する工程と、
前記応答データを濾過する工程と、
前記複数のモダリティの各々に関する応答データを向上する工程と、
前記複数のモダリティの各々に関する応答データを結合して、前記複数のモダリティの各々の中の応答データを検証する工程と、
マーケティング及び/或いはエンタテインメントの刺激の合成向上効率計測値を生成する工程と、
を備える方法。
[適用例25]
前記複数のモダリティが更に電気皮膚応答(GSR)を含むものである、適用例24に記載の方法。
[適用例26]
前記複数のモダリティが更に心電図(EKG)を含むものである、適用例24に記載の方法。
[適用例27]
前記複数のモダリティが更に瞳孔拡張を含むものである、適用例24に記載の方法。
[適用例28]
前記複数のモダリティが更に眼追跡を含むものである、適用例24に記載の方法。
[適用例29]
特定された帯及び/或いは部分帯パワー、区域間半球間コヒーレンスに於ける非対称性、及び区域間半球間周波数間カプリングを含む区域間時間−周波数計測が刺激の効率を決定するために解析されるものである、適用例24に記載の方法。
[適用例30]
唯一回の試験で生じた情報を抽出するために現行EEGの結合された時間−周波数応答が決定されるものである、適用例24に記載の方法。
[適用例31]
被験者の感情的応答を特定するために個々の特定された顔面感情記号化テンプレートが個々の応答と照合されるものである、適用例24に記載の方法。
[適用例32]
被験者にマーケティング及び/或いはエンタテインメントの刺激を与える手段と、
脳波記録法(EEG)と眼電図法(EOG)とを含む複数のモダリティを使用して応答データを取得する手段と、
前記応答データを濾過する手段と、
前記複数のモダリティの各々に関する応答データを向上する手段と、
前記複数のモダリティの各々に関する応答データを結合して、複数のモダリティの各々の中の応答データを検証する手段と、
エンタテインメントの刺激の合成向上効率計測値を生成する手段と、
を備える装置。
Claims (32)
- 広告又はエンタテインメントに曝された被験者から、第1データ収集モダリティにより得られた第1応答データと、第2データ収集モダリティにより得られた第2応答データとを取得するデータ収集装置と、
前記第1応答データの第1周波数帯からの第1データと、前記第2応答データの第2周波数帯であって前記第1周波数帯とは異なる第2周波数帯からの第2データとに基づいて、カップリング指数を生成するモダリティ内応答合成装置と、
前記第1応答データ及び前記カップリング指数のうちの1つ以上と、前記第2応答データとに基づいて、モダリティ間応答合成データを生成するモダリティ間応答合成装置と、
前記カップリング指数と前記モダリティ間応答合成データとのうちの1つ以上に基づいて前記広告又はエンタテインメントの効率を決定する効率評価装置と、
を備え、
前記モダリティ内応答合成装置と、前記モダリティ間応答合成装置と、前記効率評価装置とは、プロセッサと実行可能な命令のうちの少なくとも一方を有する、システム。 - 前記第2データ収集モダリティは、電気皮膚応答(GSR)を含む、請求項1に記載のシステム。
- 前記第2データ収集モダリティは、心電図(EKG)を含む、請求項1に記載のシステム。
- 前記第2データ収集モダリティは、瞳孔拡張を含む、請求項1に記載のシステム。
- 前記第2データ収集モダリティは、眼追跡を含む、請求項1に記載のシステム。
- 前記第2データ収集モダリティは、顔面感情記号化を含む、請求項1に記載のシステム。
- 前記被験者に前記広告又はエンタテインメントを提示するための複数のパラメタを生成する生成装置を更に備える、請求項1に記載のシステム。
- 前記広告又はエンタテインメントは、隔離された1人以上の被験者に提示される、請求項1に記載のシステム。
- 前記効率評価装置は、前記生成装置にフィードバックを供給して前記複数のパラメタを変更し、
前記フィードバックは、前記効率と前記カップリング指数と前記モダリティ間応答合成データのうちの少なくとも1つに基づいて行われる、請求項7に記載のシステム。 - 前記モダリティ内応答合成装置は、前記生成装置にフィードバックを供給して前記複数のパラメタを変更し、
前記フィードバックは、前記効率と前記カップリング指数と前記モダリティ間応答合成データのうちの少なくとも1つに基づいて行われる、請求項7に記載のシステム。 - 前記モダリティ間応答合成装置は、前記生成装置にフィードバックを供給して前記複数のパラメタを変更し、
前記フィードバックは、前記効率と前記カップリング指数と前記モダリティ間応答合成データのうちの少なくとも1つに基づいて行われる、請求項7に記載のシステム。 - 前記複数のパラメタは、提示の長さと繰り返し回数とのうちの少なくとも1つを含む、請求項7に記載のシステム。
- 前記第1周波数帯と前記第2周波数帯のうちの少なくとも1つは、デルタ帯、テータ帯、アルファ帯、ベータ帯、低いガンマ帯、高ガンマ帯、又はカッパ帯を含む、請求項1に記載のシステム。
- 前記第1応答データは前記第1データ収集モダリティを用いて収集され、前記第2応答データは前記第2データ収集モダリティを用いて収集される、請求項1に記載のシステム。
- 前記モダリティ間応答合成装置は、前記第1応答データと前記第2応答データのうちの1つ以上を時間シフトする、請求項1に記載のシステム。
- 前記効率評価装置は、前記第1応答データと前記第2応答データのうちの1つ以上を、時間シフト、位相シフト、又は相関付ける、請求項1に記載のシステム。
- 前記第1応答データと前記第2応答データのうちの1つ以上は、前記被験者の脳の異なる区域からの活動を示す、請求項1に記載のシステム。
- 前記活動は、前記脳の異なる区域の間の相当作用である、請求項17に記載のシステム。
- 前記第1周波数帯は前記被験者の脳の第1区域において測定され、
前記第2周波数帯は前記被験者の脳の第2区域において測定される、請求項1に記載のシステム。 - 前記カップリング指数は、前記第1周波数帯と前記第2周波数帯の間の相互作用に基づく、請求項1に記載のシステム。
- 前記第1応答データと前記第2応答データとのうちの1つ以上は、前記被験者の脳の区域間半球間活動の非対称性を示す、請求項1に記載のシステム。
- 前記モダリティ内応答合成装置は、前記第1応答データと前記第2応答データのうちの1つ以上に関連しうる事象を決定する、請求項1に記載のシステム。
- 前記モダリティ内応答合成装置は、顔面感情記号を顔面感情記号化テンプレートのうちの1つ以上とマッチングして、前記被験者の感情の応答を決定する、請求項2に記載のシステム。
- プロセッサが、広告又はエンタテインメントに曝された被験者から、第1データ収集モダリティにより得られた第1応答データと、第2データ収集モダリティにより得られた第2応答データとを取得する工程と、
プロセッサが、前記第1応答データの第1周波数帯からの第1データと、前記第2応答データの第2周波数帯であって前記第1周波数帯とは異なる第2周波数帯からの第2データとに基づいて、カップリング指数を生成する工程と、
プロセッサが、前記第1応答データ及び前記カップリング指数のうちの1つ以上と、前記第2応答データとに基づいて、モダリティ間応答合成データを生成する工程と、
プロセッサが、前記カップリング指数と前記モダリティ間応答合成データとのうちの1つ以上に基づいて前記広告又はエンタテインメントの効率を決定する工程と、
を備える方法。 - 前記第2データ収集モダリティは、電気皮膚応答(GSR)を含む、請求項24に記載の方法。
- 前記第2データ収集モダリティは、心電図(EKG)を含む、請求項24に記載の方法。
- 前記第2データ収集モダリティは、瞳孔拡張を含む、請求項24に記載の方法。
- 前記第2データ収集モダリティは、眼追跡を含む、請求項24に記載の方法。
- 前記第1応答データと前記第2応答データとのうちの1つ以上は、前記被験者の脳の区域間半球間活動の非対称性を示す、請求項24に記載の方法。
- 前記第1応答データと前記第2応答データのうちの1つ以上に関連しうる事象を決定する工程を更に備える、請求項24に記載の方法。
- 顔面感情記号を顔面感情記号化テンプレートのうちの1つ以上とマッチングして、前記被験者の感情の応答を決定する工程を更に備える、請求項24に記載の方法。
- 広告又はエンタテインメントに曝された被験者から、第1データ収集モダリティにより得られた第1応答データと、第2データ収集モダリティにより得られた第2応答データとを取得する手段と、
前記第1応答データの第1周波数帯からの第1データと、前記第2応答データの第2周波数帯であって前記第1周波数帯とは異なる第2周波数帯からの第2データとに基づいて、カップリング指数を生成する手段と、
前記第1応答データ及び前記カップリング指数のうちの1つ以上と、前記第2応答データとに基づいて、モダリティ間応答合成データを生成する手段と、
前記カップリング指数と前記モダリティ間応答合成データとのうちの1つ以上に基づいて前記広告又はエンタテインメントの効率を決定する手段と、
を備える装置。
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KR101464397B1 (ko) | 2014-11-28 |
CN101711388A (zh) | 2010-05-19 |
WO2008121651A1 (en) | 2008-10-09 |
US20180247332A1 (en) | 2018-08-30 |
EP2130146A1 (en) | 2009-12-09 |
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US20090030717A1 (en) | 2009-01-29 |
CN101711388B (zh) | 2016-04-27 |
US20220237652A1 (en) | 2022-07-28 |
US8484081B2 (en) | 2013-07-09 |
JP2010522941A (ja) | 2010-07-08 |
US20090024049A1 (en) | 2009-01-22 |
KR20100016002A (ko) | 2010-02-12 |
US10679241B2 (en) | 2020-06-09 |
US8473345B2 (en) | 2013-06-25 |
EP2130146A4 (en) | 2011-08-24 |
US20090024448A1 (en) | 2009-01-22 |
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