JP2010537738A - 消費者経験査定装置 - Google Patents
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Abstract
【解決手段】システムは産物、サービス、提供物、及び刺激に曝された消費者の神経応答測定を評価して、消費者の経験を査定する。神経応答測定の例には、脳波記録法(EEG)、電気皮膚応答(GSR)、心電図(EKG)、眼電図法(EOG)、眼球追跡(eye tracking)、及び顔面感情記号化尺度が含まれる。消費者経験の成分は解析され、各成分に独特な神経応答が査定される。多くの場合、神経応答データは他のデータと結合され、解析されて、消費者の総経験が決定される。
【選択図】図1
Description
本出願は、「Total Consumer Experience Assessment System」の題名でAnantha Pradeep, Robert T. Knight, and Ramachandra Gurumoorthyによって2007年8月28日に提出された米国暫定特許出願60/968560号を基に優先権を主張するものである。
此処に開示するものは消費者経験査定装置に関する。
計測間の途切れを見分けることによって特定されてもよい。途切れは有意義な刺激のイベントのないことを示すものかも知れない。他の例に於いて、成分は場面の切れ目或いは画面の有意義的な変化によって識別されてもよい。更に別の例に於いて、成分は刺激材料の供給者によって特定される。イベント、活動、及び経験要素の変化の特定には種々の機構が使用可能である。成分の属性は更に特定されて記録される。属性には活動水準、コントラスト、量、評定、人気度、対象の聴衆、などが含まれてよい。713に於いて刺激(統計的、人口統計的、及び/或は調査に基づく)に関する神経生理学的、神経行為的、その他の属性及びメタ情報が成分及び異なる描写肖像の成分の属性に関連付けされる。関連付けされた情報は爾後の解析及び検索のために保存されてもよい。
Claims (17)
- 複数のモダリティを有し、上記複数のモダリティを使用して複数の成分を含む刺激材料に曝された消費者から神経応答データを獲得する機能を有するデータ収集装置と、
上記刺激材料の複数の成分の各々についての消費者経験を査定する機能を有し、上記複数のモダリティからの結合された神経応答データを使用して消費者経験を査定する機能をする応答統合システムと、を有する、システム。 - 上記複数のモダリティがEEGとEOGとを含む、請求項1に記載のシステム。
- 上記複数のモダリティが更にGSRとEKGとを含む、請求項2に記載のシステム。
- 上記データ収集装置が、脳の複数領域に於けるERP時間領域成分の差分測定(DERP)を決定するために目的と紛乱ERP測定を得るように更に機能可能である、請求項1に記載のシステム。
- 上記データ収集装置が、差分測定のイベント関係時間−周期数解析を獲得し、複数の周期数帯に亘って注意力、感情、及び記憶保持を査定する(DERPSP)ように更に機能可能である、請求項1に記載のシステム。
- 上記複数の周期数帯がテータ、アルファ、ベータ、ガンマ、及び高ガンマを含むものである、請求項5に記載のシステム。
- 上記刺激材料の成分がイベントを含むものである、請求項1に記載のシステム。
- 上記刺激材料の成分が刺激材料の感覚的経験を含むものである、請求項7に記載のシステム。
- 上記刺激材料の成分が製品を観察すること、製品を開けること、及び製品を消費する事を含むものである、請求項7に記載のシステム。
- 神経応答データが上記刺激材料の成分と相関するものである、請求項7に記載のシステム。
- 第一モダリティからの神経応答データが第二モダリティからの神経応答データと整列されて結合されるものである、請求項1に記載のシステム。
- 第一モダリティからの神経応答データの第二モダリティからの神経応答データへの整列が時間及び位相移動を含むものである、請求項11に記載のシステム。
- 複数のモダリティを使用して複数の成分を含む刺激材料に曝された消費者から神経応答データを獲得する工程と、
上記複数のモダリティからの神経応答データを結合された神経応答データへ統合する工程と、
上記複数のモダリティからの結合された神経応答データを使用して消費者経験を上記刺激材料の上記複数の成分の各々について査定する工程と、を備える方法。 - 上記複数のモダリティがEEGとEOGとを含む、請求項13に記載の方法。
- 上記複数のモダリティが更にGSRとEKGとを含む、請求項14に記載の方法。
- データ収集装置が、脳の複数領域に於けるERP時間領域成分の差分測定(DERP)を決定するために目的と紛乱ERP測定を得るように更に機能可能である、請求項13に記載の方法。
- 複数のモダリティを使用して複数の成分を含む刺激材料に曝された消費者から神経応答データを獲得する手段と、
上記複数のモダリティからの神経応答データを結合された神経応答データへ統合する手段と、
上記複数のモダリティからの結合された神経応答データを使用して消費者経験を上記刺激材料の上記複数の成分の各々について査定する手段と、を有するシステム。
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US96856007P | 2007-08-28 | 2007-08-28 | |
US60/968,560 | 2007-08-28 | ||
PCT/US2008/074467 WO2009032691A1 (en) | 2007-08-28 | 2008-08-27 | Consumer experience assessment system |
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JP2010537738A true JP2010537738A (ja) | 2010-12-09 |
JP2010537738A5 JP2010537738A5 (ja) | 2013-12-19 |
JP5539876B2 JP5539876B2 (ja) | 2014-07-02 |
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US (1) | US8392254B2 (ja) |
EP (1) | EP2180825A4 (ja) |
JP (1) | JP5539876B2 (ja) |
KR (1) | KR20100047865A (ja) |
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JP5539876B2 (ja) | 2014-07-02 |
CN101795620A (zh) | 2010-08-04 |
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KR20100047865A (ko) | 2010-05-10 |
EP2180825A4 (en) | 2013-12-04 |
US8392254B2 (en) | 2013-03-05 |
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WO2009032691A1 (en) | 2009-03-12 |
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