CN101711388A - 营销和娱乐的效果分析 - Google Patents

营销和娱乐的效果分析 Download PDF

Info

Publication number
CN101711388A
CN101711388A CN200880017883A CN200880017883A CN101711388A CN 101711388 A CN101711388 A CN 101711388A CN 200880017883 A CN200880017883 A CN 200880017883A CN 200880017883 A CN200880017883 A CN 200880017883A CN 101711388 A CN101711388 A CN 101711388A
Authority
CN
China
Prior art keywords
response
sensory
data
response data
sensory channels
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CN200880017883A
Other languages
English (en)
Other versions
CN101711388B (zh
Inventor
A·普拉迪普
R·T·克奈特
R·古鲁穆尔蒂
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Tnc Usa Holding Co
Nielsen Co US LLC
Nielsen Consumer LLC
Original Assignee
Neurofocus Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Neurofocus Inc filed Critical Neurofocus Inc
Publication of CN101711388A publication Critical patent/CN101711388A/zh
Application granted granted Critical
Publication of CN101711388B publication Critical patent/CN101711388B/zh
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F17/00—Digital computing or data processing equipment or methods, specially adapted for specific functions
    • G06F17/40—Data acquisition and logging
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Computer Hardware Design (AREA)
  • Databases & Information Systems (AREA)
  • Mathematical Physics (AREA)
  • Software Systems (AREA)
  • Measurement Of The Respiration, Hearing Ability, Form, And Blood Characteristics Of Living Organisms (AREA)
  • Measurement And Recording Of Electrical Phenomena And Electrical Characteristics Of The Living Body (AREA)

Abstract

测量和分析中央神经系统、自治神经系统和受动器的数据，以确定营销和娱乐刺激的效果。数据采集装置包括多个感觉通道，例如脑电描记法(EEG)、眼动电图描记法(EOG)、皮肤电反应(GSR)等，其从受到营销和娱乐刺激的受检者上采集响应数据。数据净化装置滤波响应数据。响应数据通过内部感觉通道响应合成器和/或跨感觉通道响应合成器增强。

Description

营销和娱乐的效果分析
相关申请的交叉引用
本申请对下列临时专利申请要求优先权：Anantha Pradeep、Robert T.Knight、和Ramachandran Gurumoorthy于2007年3月29日提交的题为“使用中央神经系统、自治神经系统和受动器系统测量的广告、营销和品牌效果分析器”的美国临时专利申请NO.60/908,742(文档号NO.2007NF1)。
技术领域
本公开涉及使用神经系统、自治神经系统和受动器测量装置(mechanisms)来分析营销和娱乐的效果。
背景技术
传统的测量娱乐和营销(包括登广告、品牌消息和产品布置)效果的系统有赖于基于评价的调查或者在隔离状态下的有局限性的神经生理学测量。这些传统的系统提供了一些有用的数据，但是由于各种语义的(semantic)、语法的(syntactic)、比喻(metaphorical)的、文化的、社会的以及解释的错误和偏见，这些系统效率很低并且准确性很差。用于获得神经生理学测量的系统及技术自身也有很大的局限性。
因此，需要提供改进的方法及装置，用于测量和分析神经学和神经生理学数据，诸如在评估娱乐和营销材料的效果期间获得的中央神经系统、自治神经系统(Autonomic Nervous System)和受动器(Effector)的数据。
附图说明
通过参考结合示意了具体示例实施例的附图的以下描述，可以最好地理解公开内容。
图1示意通过使用中央神经系统、自治神经系统和受动器测量来确定营销和娱乐效果的系统的实例。
图2示意一个系统的具体实例，该系统具有智能协议生成器和呈现器设备以及用于内部感觉通道响应合成(intra-modality responsesynthesis)的单独装置。
图3示意用于脑电描记法(EEG)的内部感觉通道合成装置的具体实例。
图4示意用于脑电描记法(EEG)的合成的另一具体实例。
图5示意跨感觉通道(cross-modality)合成装置的具体实例。
图6是样本流过程示意图的一个实例，其示出了用于获得神经学和神经生理学数据的技术。
图7提供可用于实现一个或多个装置的系统的实例。
具体实施方式
以下详细参考本发明的一些具体实例，它们包括被发明人认为是实施发明的最佳方式。这些特定实施例的实例将在附图中阐释。当结合特定实施例描述本发明时，可以理解的是，并不打算将本发明限制于所描述的实施例。相反是要覆盖可以包括在由所附权利要求定义的本发明的范围和精神内的替换、修改以及等同。
例如，本发明的技术及装置将在评价娱乐和营销的效果的背景下作描述。然而，应当注意到，本发明的技术和装置应用于各种不同类型的娱乐和营销，诸如视频和音频流、媒体广告、产品布置、品牌效果、印刷广告等。应当注意到，各种装置和技术可以应用于任何类型的刺激(Stimuli)。在以下的描述中，为提供对本发明的深入理解，阐释了众多的具体细节。本发明的具体示例实施例在没有某些或全部这些具体细节时也可以实施。在其它情况下，为了避免对本发明不必要的模糊理解，没有详细描述众所周知的过程操作。
本发明的各种技术和装置为清楚起见，有时以单数形式描述。然而，应当注意到，除另有说明，一些实施例包括技术的多次重复(multipleiterations)或装置的多种实例化。例如，系统在各种背景(contexts)下使用处理器。然而，应当理解，除非另外说明，系统可使用多个处理器而仍然属于本发明的范围。进一步，本发明的技术和装置有时候描述了两个实体之间的连接。应当注意到，两个实体之间的连接并不必然是直接的、无阻碍的连接，因为各种各样的其它实体可以置于两个实体之间。例如，处理器可以连接至存储器，但是可以理解，各种桥和控制器可以置于处理器和存储器之间。因此，连接并不一定是直接、无阻碍的连接，除非另有说明。
概述
测量和分析中央神经系统、自治神经系统和受动器的数据，以确定营销和娱乐刺激的效果。数据采集装置(Data Collection Mechanism)包括多个感觉通道(modality)，诸如脑电描记法(Electroencephalography，EEG)、眼动电图描记法(Electrooculography，EOG)、皮肤电反应(Galvanic Skin Response，GSR)等，其从暴露于营销和娱乐刺激的受检者上采集响应数据。数据净化(Data Cleanser)装置滤波响应数据。利用内部感觉通道响应合成和/或跨感觉通道响应合成来增强响应数据。
示例实施例
传统的用于获得关于不同类型刺激(诸如营销和娱乐材料)的效果的信息的装置通常依赖于焦点组(focus groups)和调查。向受检者提供口头和书写装置，用于响应于具体的广告、品牌、媒体片断等，传递其引发的想法和感受。这些口头或者书写装置提供一些关于营销和娱乐材料的效果的有限的信息，但是具有各种各样的缺点。例如，受检者不能或者不愿表达他们对于主题的真实想法和感受，或者问题的措辞可能建立在偏见之上。相比不善表达的受检者，表达能力强的受检者可能被给予更多的权重。各种语义的(Semantic)、语法的(Syntactic)、比喻(Metaphorical)的、文化的、社会的以及解释的偏见和错误妨碍了准确和可重复的评价。
已经做出了一些努力以使用隔离的神经学和神经生理学的测量来计量受检者的响应。中央神经系统测量装置的一些实例包括功能磁共振成像(Functional Magnetic Resonance Imaging，fMRI)和脑电描记法(Electroencephalography，EEG)。fMRI测量大脑中的血氧，其与增加的神经活动相关。然而，fMRI的当前实施方案的时间分辨率较差，为几秒钟。EEG测量与毫秒范围内发生的后联会电流(post synapticcurrent)相关联的电学活动。由于骨头和皮肤层削弱较大频率范围的传输，因此颅下的EEG可以最高的精度测量电学活动。不过，如果分析得当，表面EEG提供了大量的电生理学(electrophysiological)信息。
自治神经系统测量装置包括皮肤电反应(Galvanic Skin Response，GSR)、心电图(Electrocardiograms，EKG)、瞳孔扩大(Pupillary Dilation)等。受动器测量装置包括眼动电图描记法(Electrooculography，EOG)、眼睛跟踪、面部情绪编码、反应时间等。
当指示特定的想法、感觉、精神状态或者能力时，某些传统的装置引用特定的神经学或者神经生理学测量特征。例如，一个装置声称(purport)特定面部肌肉的收缩示意特定情绪的存在。其它装置测量特定大脑区域内的一般活动并提出某一部分内的活动可能暗示着撒谎而另一部分中的活动可能暗示着诚实。然而，这些装置在准确反应受检者的实际想法方面的能力受到严重的制约。应该认识到，大脑特定区域不可能被映射到特定的想法。相似的，特定的眼睛运动不可能映射到特定的情绪。尽管在特定的被测特征和想法、感觉或精神状态之间存在很强的相关性，但该相关性并不是完美的，从而导致大量错误的肯定意思和错误的否定意思。
因此，本发明的技术和装置将多个模式和对预先感知的神经信号特征(precognitive neural signature)的表现与感知的神经信号特征和后感知的神经生理学表现智能地调合(blend)，以更准确地获取营销和娱乐材料的效果。在某些实例中，自治神经系统测量本身被用于使中央神经系统测量有效。受动器和行为响应被调合并结合于其它测量。
除跨感觉通道测量装置增强外，也作了内部感觉通道测量增强。根据各种实施例，测量大脑活动不仅只是为了判断活动的区域，而且是用来判断各种区域之间的交互作用和交互作用类型。本发明的技术和装置认识到，神经区域之间的交互作用支持编管弦乐曲和组织化的行为。想法和能力不是仅基于大脑的一部分，相反的，而是依赖于大脑区域之间的网络交互作用。
本发明的技术和装置进一步认识到，用于多区域交流的不同频带可以代表刺激的效果。例如，使一个名字与特定的脸相关联可能需要将交流路径中的活动调谐至特定的频率。根据各种实施例，滤波后分析所选择的频带。本发明的技术和装置也认识到，高γ频率非常有意义。已经确定了信号中的帧间频率耦合以示意效果。还已经确定的是，在载波上调制的信号在评估想法和动作时是重要的。在特定实施例中，所测量的频率类型针对特定的受检者和/或任务。例如，如果受检者被暴露在新产品面前，则测量特定路径中的特定频率类型。
在特定实施例中，给每个受检者校准评估并且在受检者之间同步化该评估。在特定实施例中，为受检者建立模板，以建立基线用于测量刺激前和刺激后的差异。根据各种实施例，刺激生成器是智能的，并自适应修改特定的参数，诸如对每个被分析受检者的暴露长度和间隔。
因此，本发明的技术和装置提供中央神经系统、自治神经系统以及受动器的测量和分析系统，其可以应用于评估材料(诸如营销和娱乐材料)的效果。营销材料可包括广告、商业节目(commercial)、媒体片断、品牌消息、产品手册、公司标志等。智能刺激生成装置智能地使输出适应特定的用户和目的。可以使用各种感觉通道，包括EEG、GSR、EKG、瞳孔扩大、EOG、眼睛跟踪、面部情绪编码、反应时间等。通过智能地识别神经区域交流路径，加强了诸如EEG之类的单独的感觉通道。使用对中央神经系统、自治神经系统和受动器信号特征(signature)的合成和分析的调合，加强了跨感觉通道分析。通过一些机制(例如时间和相位偏移、关联和使内部感觉通道确定有效)的合成和分析，允许生成表征各种刺激的效果的复合输出。
图1示出了用于通过应用中央神经系统、自治神经系统和受动器测量以判断营销和娱乐的效果的系统实例。根据各种实施例，神经分析(neuroanalysis)系统包括协议生成器和呈现器设备101。在特定实施例中，协议生成器和呈现器设备101仅是呈现器设备，并仅呈现刺激给用户。该刺激可以是媒体片断、商业节目、品牌图像、杂志广告、电影、音频呈现、特定的口味、气味、质地(texture)和/或声音。刺激可以包括各种感觉，并在有人或没人监控的情况下发生。连续的和离散的模式都是支持的。根据各种实施例，协议生成器和呈现器设备101也具有协议生成能力，以允许智能化定制提供给受检者的刺激。
根据各种实施例，受检者连接至数据采集设备105。数据采集设备105可包括各种神经学和神经生理学测量装置，例如EEG、EOG、GSR、EKG、瞳孔扩大、眼睛跟踪、面部情绪编码和反应时间设备等。在特定实施例中，数据采集设备105包括EEG 111、EOG 113和GSR 115。在某些情况下，仅使用一个数据采集设备。可以在有人或没人监控的情况下进行数据采集。
数据采集设备105从多个源采集神经生理学数据。这包括设备的组合，设备例如为中央神经系统源(EEG)、自治神经系统源(GSR、EKG、瞳孔扩大)和受动器源(EOG、眼睛跟踪、面部情绪编码、反应时间)。在特定实施例中，所采集的数据被数字采样并为以后的分析而存储。在特定实施例中，所采集的数据可以被实时分析。根据特定实施例，基于所测量的神经生理学和神经学数据，自适应地选择数字采样速率。
在某一特定实施例中，神经学和神经生理学分析系统包括使用头皮层电极进行的EEG111测量、使用跟踪眼睛数据的护罩电极进行的EOG113测量、使用差异测量系统完成的GSR115测量、通过设置于面部特定位置的护罩电极的面部肌肉测量以及对每个个体自适应地导出的面部影响图像和视频分析器。
在特定实施例中，数据采集设备与协议生成器和呈现器设备101时钟同步。数据采集系统105能从单一个体(1个系统)采集数据，或者能被修改成从多个个体(N+1个系统)采集同步数据。N+1个系统可包括在隔离状态下或在一个组设定内同步测试的多个个体。在特定实施例中，数据采集设备还包括条件评估子系统，其提供自动触发、报警以及状态监测和可视化单元，该单元持续地监控受检者状态、被采集的数据和数据采集仪器。状态评估子系统也可以呈现可视化报警以及自动触发补救行为。
根据各种实施例，神经学和神经生理学分析系统也包括数据净化设备121。在特定实施例中，数据净化设备121使用固定的和自适用的滤波、加权平均、高级分量提取(像PCA、ICA)、矢量和分量分离方法等，对采集的数据进行滤波以去除噪声、人工产物(artifacts)以及其它不相关的数据。该设备通过去除外源噪声(其源位于受检者生理学以外)和内源人工产物(其源可以为类似肌肉运动、眨眼等神经生理学行为)两者来净化数据。
人工产物去除子系统包括一些装置，这些装置用于选择性地隔离和检查响应数据，并识别具有时域和/或频域属性的重要事件(epochs)，其对应于诸如行频(line frequency)、眨眼和肌肉运动之类的人工产物。然后，人工产物去除子系统通过省略这些重要事件或者通过用基于其它干净数据的评估(例如，EEG最相邻加权平均方法)取代这些重要事件数据，以净化掉人工产物。
根据各种实施例，数据净化设备121使用硬件、固件(firmware)和/或软件实现。应当注意到，尽管所示数据净化设备121置于数据采集设备105之后并在合成设备131和141之前，但是像其它单元一样，数据净化设备121的位置和功能可随系统实施方案而变化。例如，某些系统无论如何也可以不使用任何自动的数据净化设备。在其它系统中，数据净化设备可以与单独的数据采集设备集成在一起。
数据净化设备121传输数据至内部感觉通道响应合成器(intra-modality response synthesizer)131。内部感觉通道响应合成器131被配置成在每个感觉通道中为按单个个体定制和提取独立的神经学和神经生理学参数，并在感觉通道内以分析的方式调合评估，从而引发对所呈现刺激的增强响应。在特定实施例中，内部感觉通道响应合成器也积聚来自不同受检者的数据于数据集合中。
根据各种实施例，跨感觉通道响应合成或融合设备141调合不同的内部感觉通道响应，其包括原始信号和合成器131输出的信号。信号的组合增强了感觉通道内效果的测量。跨感觉通道响应融合设备141也可以集聚来自不同受检者的数据于数据集合中。
根据各种实施例，该系统还包括复合增强效果评估器(CompositeEnhanced Effectiveness Estimator，CEEE)151，其将来自每个感觉通道的增强的响应和评估进行组合，以为各种目的提供对营销和娱乐刺激的效果的调合评估。刺激效果测量在161上输出。
图2示出了系统的具体实例，其具有智能协议生成器和呈现器设备(其中智能可以包括基于先前响应的反馈)和用于内部感觉通道响应分析的单独装置。
根据各种实施例，系统包括协议生成器和呈现器设备201。在特定实施例中，协议生成器和呈现器设备201仅为呈现器设备并仅向用户呈现预先配置的刺激。该刺激可以为媒体片断、商业节目、品牌图像、杂志广告、电影、音频呈现、特定的口味、气味、质地(texture)和/或声音。刺激可以包括各种感觉并在有人或没人监控的情况下发生。连续的和离散的模式都是支持的。根据各种实施例，协议生成器和呈现器设备201也具有协议生成能力，以允许智能地修改提供给受检者的刺激类型。在特定实施例中，协议生成器和呈现器设备201接收来自单元261的关于刺激效果测量的信息。
协议生成器和呈现器设备201通过使用来自下列分析和引发的信息使刺激呈现动态地自适应：注意分析、情绪约定(emotional engagement)分析、记忆保持分析、整体视觉、音频、其它感官效果和广告、展览或者内容效果的分析、品牌影响的隐含分析、品牌含义的隐含分析、品牌原型的隐含分析、品牌意象的隐含分析、品牌用语的隐含分析、品牌影响的外在分析、品牌含义的外在分析、品牌原型的外在分析、品牌意象的外在分析、品牌用语的外在分析；广告中人物的分析、对广告/展览/内容中的人物的情绪化响应分析、对广告/展览/内容中人物交互作用的分析；为打印目的而对广告/展览/内容中的核心成份的引发(elicitation)、为广告牌目的而对广告/展览/内容中的核心成份的引发；通过眼睛停留时间、微观和宏观的快速扫视分离、对兴趣点的快速扫视返回而得到的对在广告/展览/内容中如视觉焦点(hot-zone)的视觉量度的引发；产品布置的要点的引发、标志和品牌布置的要点的引发；游戏效果的分析、游戏中的产品布置的分析；网页效果、在某一地点的网页脱离(webpagedropoff)的分析。根据各种实施例，该信息由单元261提供。在特定实施例中，协议生成器和呈现器设备201可以自身获得一些这样的信息。
协议生成器和呈现器设备201使用数据模型连同语言和图象工具以生成实验相关参数，这些工具例如为诱发力(valence)、唤醒、含义匹配的单词/短语生成器、诱发力和唤醒匹配的图象/视频选择器。在特定的实施例中，协议生成器和呈现器设备201可以改变个体的呈现参数，例如实验的时间和间隔、基于信噪比要求的刺激的重复次数、用于习惯化和疲劳研究(wear-out studies)的刺激的重复次数、神经生理学基线的类型和数量以及自报告调查。
在特定的实施例中，协议生成器和呈现器设备201为一组受检者或单独的受检者定制呈现。根据各种实施例，受检者连接于数据采集设备205。数据采集设备205可以包括任何类型的神经的和神经生理学的装置，例如EEG、EOG、GSR、EKG、瞳孔扩大、眼睛跟踪、面部情绪编码和反应时间等。在特定的实施例中，数据采集设备205包括EEG211、EOG 213和GSR 215。在某些情况下，仅使用一个感觉通道。在其它情况下，使用多个感觉通道并且可以根据效果评估的类型而变化。数据采集可以在有人或没人监控的情况下进行。
数据采集设备205自动地从多个源采集神经生理学数据。这包括下列设备的组合：中央神经系统源(EEG)、自治神经系统源(GSR、EKG、瞳孔扩大)和受动器源(EOG、眼睛跟踪、面部情绪编码、反应时间)。在特定的实施例中，所采集数据被数字化地采样并为以后分析而存储。基于所测量的神经生理学和神经学数据的类型，自适应地选择数字采样速率。
在特定的实施例中，该系统包括使用头皮层电极的EEG 211测量、使用跟踪眼睛数据的护罩电极的EOG 213测量、使用差异测量系统完成的GSR 215测量以及为每个个体自适应地导出的面部影响图像和视频分析器。
根据各种实施例，数据采集设备与协议生成器和呈现器设备201时钟同步。数据采集系统205能从单个个体(1个系统)采集数据，或者能被修改成从多个个体(N+1个系统)采集同步数据。N+1个系统包括在一个组设定中或在隔离状态下同步记录的多个个体。在特定的实施例中，数据采集设备还包括条件评估子系统，其提供自动触发、报警以及状态监测和可视化单元，这些单元持续地监控被采集的数据的状态以及数据采集仪器自身的状态。条件评估子系统也可以呈现可视化报警以及自动触发补救行为。
根据各种实施例，该系统也包括数据净化设备221。在特定的实施例中，数据净化设备221使用固定的和自适应的滤波、加权平均、高级分量提取(像PCA、ICA)、矢量和分量分离方法等滤波所采集的数据以去除噪声、人工产物以及其它不相关数据。该设备通过去除外源噪声(其源位于受检者生理学以外)和内源人工产物(其源可以为肌肉运动、眨眼等神经生理行为)两者来净化数据。
人工产物去除子系统包括一些装置，这些装置用于选择性地隔离和检查每个数据的输出并识别具有时域和/或频域属性的重要事件，其对应于诸如行频、眨眼和肌肉运动之类的人工产物。然后，人工产物去除子系统通过省略这些重要事件或者通过用基于其它净化数据的评估(例如，EEG最相邻近加权平均方法)取代这些重要事件数据，以净化掉人工产物。
根据各种实施例，数据净化设备221通过使用硬件、固件和/或软件实现。应当注意到，尽管所示数据净化设备221置于数据采集设备205之后并且在合成设备231和241之前，但是像其它单元一样，数据净化设备121的位置和功能可以随系统实现方案而变化。例如，某些系统无论如何也可以不使用任何自动的数据净化设备。在其它系统中，数据净化设备可以与数据采集设备集成在一起。
数据净化设备221传输数据至内部感觉通道响应合成器231。内部感觉通道响应合成器231被配置为在每个感觉通道内为每个个体定制和提取独立的神经学和神经生理学参数，并在感觉通道内以分析方式调合评估以引发对所呈现的刺激的增强响应。在特定的实施例中，内部感觉通道响应合成器也将来自不同受检者的数据集聚于数据集合中。根据各种实施例，各种模块以并行或串行方式执行合成，并且能操作直接从数据净化设备221输出的数据，或者操作从其它模块输出的数据。例如，EEG合成模块233可以操作EOG合成模块235的输出。GSR模块237可以操作从EEG模块233输出的数据。
根据各种实施例，跨感觉通道响应合成或融合设备241调合不同的内部感觉通道响应，包括原始信号和从合成器231输出的信号。信号的组合增强了感觉通道内的效果的测量。跨感觉通道响应融合设备241也可以集聚来自不同受检者的数据于数据集合中。
根据各种实施例，该神经分析系统还包括复合增强效果评估器(Composite Enhanced Effectiveness Estimator，CEEE)，其组合来自每个感觉通道的增强的响应和评估，以提供对各种目的的营销和广告刺激的效果的调合评估。刺激效果测量在261上输出。可以将部分或全部效果测量(内部感觉通道合成器、跨感觉通道融合设备和/或CEEE)作为反馈提供至协议生成器和呈现器设备201，以进一步定制呈现给用户203的刺激。
图3示出了内部感觉通道合成装置的特定实例。在特定的实施例中，EEG响应数据被合成以提供对营销和娱乐效果的增强评估。根据各种实施例，EEG测量电学活动，该电学活动源自与脑部不同区域相关联的成千上万同时发生的神经过程。EEG数据可以以不同频带分类。根据各种实施例，脑波频率包括δ、θ、α、β和γ频率范围。δ波被分类为低于4赫兹的脑波并且在深度睡眠期凸显。θ波具有3.5到7.5赫兹的频率并且与记忆、注意、情绪、感知相关联。θ波典型地在内在聚焦状态期间凸显。
α波频率在7.5到13赫兹之间并且典型地在10赫兹左右取峰值。α波在放松状态下图像凸显。β波具有14到30赫兹的频率范围。β波在运动神经控制、脑区域之间的长程同步、解决分析问题、判断、做选择的状态下凸显。γ波发生于30-60赫兹之间并且涉及为完成某一感知或者运动神经功能而将不同的神经元群体结合在一起成为一个网络以及涉及注意和记忆。由于颅骨和真皮层削弱在该频率范围的波，因此75-80赫兹以上范围的脑波难于探测并且通常不被用于刺激响应评估。
然而，本发明的技术和装置认识到，除θ、α、β和低γ频带测量外，分析高γ频带(κ频带：大于60赫兹)测量增强了神经学注意、情绪约定(engagement)和保持分量评估。在特定的实施例中，在步骤301，获得、增强并评估EEG测量，EEG测量包括难以探测的高γ或κ频带测量。在步骤303，在θ、α、β、γ和κ频带中识别针对特定受检者和任务的特征子频带(signature subbands)，以提供增强的响应评估。根据各种实施例，高于80赫兹的高γ波(κ频带)(典型地借助颅下EEG和脑磁描记法可探测)可以用于对针对刺激的频率响应作反向基于模型的增强(inverse model-based enhancement)。
本发明的各种实施例认识到，每个频率范围内的特定子频带在某些活动期间具有特别的凸显。这里，特定频带中的频率子集被称为子频带。例如，子频带可以包括γ频带中的40-45赫兹范围。在特定的实施例中，从不同频带中选多个子频带，同时所余下的频率是带通滤波的。在特定实施例中，多个子频带响应可被增强，而所余下的频率响应可被削弱。
在步骤305中，确定子频带测量的区域间(inter-regional)相干性。根据各种实施例，区域间相干性利用增益和相位相干性、贝叶斯公式(Bayesian reference)、独立性和方向性的相互信息理论测量以及不同频带中EEG响应的Granger因果关系技术来确定。在特定实施例中，利用模糊逻辑确定区域间相干性以就单独的受检者评估在唤醒特定响应类型中的刺激的效果。
在步骤307中，评估大脑半球间(inter-hemispheric)的时间-频率测量。在特定实施例中，分析特定频带功率的非对称性、区域间大脑半球内相干性(inter-regional intra-hemispheric conherences)的非对称性以及区域间大脑半球内频率间耦合的非对称性，以提供情绪约定(emotionengagement)的测量。
在步骤309，确定响应的频率间耦合评估。在特定实施例中，确定耦合指数，以确定营销和广告刺激或者其子部分(sub-section)的意义，该耦合指数对应于特定频带活动的量度，该特定频带活动与其它频带活动的相位同步。在步骤313中，通过频率功能驱动模型，利用基线皮层脑电图(electrocorticogram，ECoG)功率来确定参考脑皮层功率频率曲线。将参考比例功率频率曲线与频率曲线的单个头皮记录功率相比较，从而得到营销和娱乐效果的经过定标的评估。根据各种实施例，使用模糊定标(fuzzy scaling)得到定标评估
在步骤315中，基于信息理论的频带加权模型被用于选择性的针对特定数据集合的、针对特定受检者的、针对特定任务的频带的自适应提取，以加强效果测量。自适应的提取可以使用模糊定标完成。在步骤321中，刺激可以被呈现并以确定的多次次数增强测量，以确定多个呈现上的变化或习惯化曲线。对变化和/或习惯化曲线的确定提供了对初始的响应和营销和娱乐刺激的寿命(疲劳)的增强评估。在步骤323中，测量多个个体对按照相同方式(in concert)呈现的刺激的同步响应，以确定对效果的增强的跨受检者的同步测量。根据各种实施例，对位于分离位置的多个受检者或者对位于同一位置的多个受检者，可以确定同步响应。
尽管描述了各种合成装置，但应该认识到，任何数量的装置可以在装置之间具有或不具有交互作用的情况下，以并联或者串联方式应用。在某些实例中，步骤321和323可以应用于任何感觉通道。图4示出了用于包括ERP和连续式EEG的脑电描记法(EEG)数据的合成的具体实例。
通过使用脑电描记法(EEG)可以可靠地测量ERP，该EEG为测量大脑电学活动的程序。尽管EEG反映成千上万同时正在进行的大脑过程，但是使用EEG时对某个刺激的大脑响应可能是不可见的。ERP数据包括刺激呈现后出现的感知的神经生理学响应。在许多情况下，在呈现单一刺激后，难于看见ERP。在数十或者数百个单独呈现被组合后，可以看见最强的ERP。该组合去掉了数据中的噪声，并且使得对刺激的电压响应能更清晰地突显出来。除平均处理外，该实施例包括从正在进行的EEG抽取单个试验性的引发信息的技术。
在引发的电位反映了物理刺激的处理时，事件相关电位(event-related potential)是由也许包括记忆、期待、注意或者精神状态改变的相对于其它“更高级”的过程所导致的。根据各种实施例，在大脑特定区域中特定时域分量的发生或者没有发生的证据被用于测量对特定刺激的受检者响应度。
根据各种实施例，可以使用各种装置来增强ERP数据。在步骤401中，在多个频带上(例如θ、δ、α、β、γ和高κ频带(κ))对刺激响应作事件相关的时频分析，即事件相关的功率频谱扰动(eventrelated power spectral perturbation，ERPSP)。根据各种实施例，确定ERP基线。在步骤403中，评估差异事件相关电位(Differential Event RelatedPotential，DERP)以评价可归因于刺激的差异响应。
在步骤405中，可以应用各种分析技术(包括主要分量分析(principal component analysis，PCA)、独立分量分析(independentcomponent analysis，ICA)以及蒙特卡洛分析(Monte Carlos analysis))来评估多个刺激间的效果的有序等级。在特定实施例中，PCA被用于减少多维数据集以降低分析的维数。ICA典型地被用于分离信号中的多个分量。蒙特卡洛依赖于重复的随机抽样来计算结果。根据各种实施例，在步骤407中，开发ERP场景以确定针对特定受检者、会话和任务的响应基线。然后，该基线可被用于增强对所测试刺激的其它ERP响应的灵敏度。
在步骤421中，刺激可以被呈现并以确定的多重次数增强测量，以确定多个呈现上的变化或习惯化曲线。对变化和/或习惯化曲线的确定提供了对初始的响应和营销和娱乐刺激的寿命(疲劳)的增强评估。在步骤423中，测量多个个体对按照相同方式呈现的刺激的同步响应，以确定对效果的增强的跨受检者的同步测量。根据各种实施例，对位于分离位置的多个受检者或者对位于同一位置的多个受检者，可以确定同步响应。
诸如处理421、423之类的各种处理可以应用于多个感觉通道，包括EOG、眼睛跟踪、GSR、面部情绪编码等。另外，来自诸如EOG和眼睛跟踪的装置的数据合成也能从下列方式中得益：利用微观和宏观扫视模式，将感兴趣目标分组为时间上和空间上定义的实体。对凝视、踌躇、眼睛运动向所定义的感兴趣实体的主要中心周围的返回以及返回到被评估材料的新区域的被阻止进行测量，以确定刺激引发的约定和注意的程度。
尽管内部感觉通道合成装置提供增强的效果数据，但是附加的跨感觉通道合成装置也可以应用。图5示出了跨感觉通道合成装置的特定实例。诸如EEG 501、眼睛跟踪503、GSR 505、EOG 507和面部情绪编码509之类的各种装置均连接于跨感觉通道合成装置。也可以包括其它装置以及对已有装置的改变和增强。根据各种实施例，可以使用来自一个或多个其它感觉通道的数据来增强来自特定感觉通道的数据。在特定实施例中，典型地，EEG在不同的频带(例如α、β和γ)作频率测量以提供效果的评估。然而，本发明的技术认识到，进一步使用来自其它感觉通道的信息可以增强效果测量。
例如，可以用面部情绪编码测量来增强EEG情绪约定测量的诱发力。可以采用目标实体的EOG和眼睛跟踪扫视测量来增强效果的EEG评估，包括但不限于注意、情绪约定以及记忆保持。根据各种实施例，跨感觉通道合成装置完成数据的时间和相位偏移，以使来自不同感觉通道的数据能对齐。在某些实例中，认识到在面部情测量改变前的数百毫秒，常发生EEG响应。可以提取相关性并且对个体以及成组地作时间和相位偏移。在其它实例中，扫视的眼睛运动可以被确定为发生在特定EEG响应之前和之后。根据各种实施方式，使用时间校正的GSR测量来定标和增强包括注意、情绪约定和记忆保持测量的效果的EEG评估。
特定区域内发生或未发生特定时域差异的事件相关的电位分量(例如DERP)的证据与对特定刺激的受检者响应度相关。根据各种实施例，利用响应于营销和娱乐刺激的呈现的EEG时间-频率测量(ERPSP)来增强ERP测量。提取特定的部分并隔离出来以识别要执行的ERP、DERP和ERPSP分析。在特定实施例中，注意、情绪和记忆保持的EEG频率评估(ERPSP)在增强ERP、DERP和时域响应分析中被用作辅助因子。
EOG测量扫视以确定对刺激的特定目标的注意的存在。眼睛跟踪测量受检者对刺激的特定目标的凝视路径、位置和踌躇。根据各种实施例，通过测量枕骨和外部带条纹区域中的正在进行的EEG中的λ波(扫视效果的神经生理学指数)的存在来增强EOG和眼睛跟踪，该λ波由扫视-开始(saccade-onset)的斜率触发以评估EOG和眼睛跟踪测量的效果。在特定实施例中，测量活动的特定EEG特征(例如缓慢电位偏移和扫视-开始前在眼睛正面区域(Frontal Eye Field，FEF)的时间-频率响应中的相干性测量)以增强扫视活动数据的效果。
典型地，GSR测量响应于所呈现刺激的普通唤醒中的变化。根据各种实施例，通过使EEG/ERP响应和GSR测量相关来增强GSR，以获得对受检者约定的增强评估。在构建对刺激的时间校正的GSR响应中采用GSR潜伏状态基线(latency baselines)。时间校正的GSR响应是随EEG测量的辅助因子以增强GSR效果测量。
根据各种实施例，面部情绪编码采用模板，这些模板通过在测试会话之前测量个体表达各种情绪的面部肌肉位置和运动而生成。这些个体的特定面部情绪编码模板与个体响应匹配从而识别受检者的情绪响应。在特定的实施例中，通过评估特定频带内EEG响应中的大脑半球间的非对称性并测量频带的交互作用来加强这些面部情绪编码测量。本发明的技术认识到，不仅特定的频带在EEG响应中是重要的，而且用于大脑特定区域之间交流的特定频带也是重要的。因此，这些EEG响应增强了基于EMG、图形和视频的面部情绪识别。
图6是表示用于获得神经和神经生理学数据的技术的流程示意图。在步骤601，生成协议并向一个或者多个受检者提供刺激。根据各种实施例，刺激包括流视频、媒体片断、印刷材料、单个产品等。协议确定围绕刺激呈现的参数，例如显示次数、暴露间隔、暴露顺序、所呈现刺激的分组等。受检者在暴露期间可以被隔离，或可以在有或没有监视的成组环境中被呈现材料。在步骤603，使用各种感觉通道(例如EEG、ERP、EOG、GSR等)采集受检者响应。在某些实例中，也可以采集口头的和书面的响应并使之与神经学和神经生理学响应相关联。在步骤605，数据经数据净化器传送以去除可能使数据更难以解释的噪声和人工产物。根据各种实施例，数据净化器去除涉及眨眼和其它内源的/外源的人工产物的EEG电学活动。
在步骤611，执行内部感觉通道响应合成以增强效果测量。在步骤613，执行跨感觉通道响应合成以进一步增强效果测量。应该注意到，在某些特定的情况下，一种类型的合成可以在没有执行另一种类型合成的情况下执行。例如，跨感觉通道响应合成可以在有或者没有内部感觉通道合成的情况下执行。在步骤615，提供复合增强效果评估。在步骤621，提供反馈至协议生成器和呈现器设备用于额外的评估。该反馈可以由跨感觉通道响应合成器或者其它装置提供。
根据各种实施例，各种装置(诸如数据采集装置、内部感觉通道合成装置、跨感觉通道合成装置等)在多种设备上实现。然而，各种装置也可能以单个系统内的硬件、固件和/或软件实现。图7提供可以用于实现一个或多个装置的系统的实例。例如，图7所示系统可以用来实现数据净化设备或者跨感觉通道响应合成设备。
根据特定的实例实施例，适合于实现本发明特定实施例的系统700包括处理器701、存储器703、接口711以及总线715(例如，PCI总线)。当在合适的软件或固件的控制下运行时，处理器701负责诸如模式生成之类的任务。各种专门配置的设备可以用来替代处理器701或除处理器701之外被添加。也可以在定制硬件中实现完整的实现方案。典型地，接口711被配置为通过网络发送和接收数据包或者数据段。设备支持的接口的特定实例包括主总线适配器(Host Bus Adapter，HBA)接口、以太网接口、帧中继接口、有线接口、DSL接口、令牌环接口等。
另外，可以提供极高速接口，例如快速以太网接口、千兆位以太网接口、ATM接口、HSSI接口、POS接口、FDDI接口等。通常地，这些接口可以包括适于与合适的介质通信的端口。在某些情况下，它们也可以包括独立的处理器，并且在某些情况下还包括易失性随机存储器。独立的处理器可以控制通信量大的任务，例如数据合成。
根据特定实例实施例，系统700使用存储器703来存储数据、算法和程序指令。例如，程序指令可以控制操作系统和/或一个或多个应用程序的运行。一个或多个存储器也可以配置为存储所接收的数据和处理所接收的数据。
由于可以采用这样的信息和程序指令来实现这里所述的系统/方法，因此本发明涉及有形的、机器可读的介质以实现这里所述的各种操作，该介质包括程序指令、状态信息等。例如，机器可读介质的例子包括但不限于，磁性介质(例如硬盘、软盘、磁带)；诸如CD-ROM盘和DVD之类的光学介质；诸如光盘之类的磁光介质；以及特别配置为存储和执行程序指令的硬件设备(例如只读存储器(ROM)和随机访问存储器(RAM))。程序指令的例子包括机器码(例如通过编译器产生的)以及包含可由计算机利用编译器执行的更上层代码的文件。
尽管为清楚理解的目的对上面的发明作了较详尽的描述，但是显而易见的是，在所附权利要求的范围内还可以作出某些变化和修改。因此，本实施例被视为是示意性的而非限定性的，并且本发明不受所给出的细节限定，而是可以在所附权利要求的范围和等同物内作出修改。

Claims (32)

1.一种系统，包括：
呈现器设备，可操作的用于提供营销刺激；
数据采集装置，可操作的用于利用多个感觉通道获得响应数据，多个感觉通道包括脑电描记法(EEG)和眼动电图描记法(EOG)；
数据净化设备，可操作用于对响应数据进行滤波；
内部感觉通道响应合成器，可操作用于增强与多个感觉通道的每个通道相关联的响应数据；
跨感觉通道响应合成器，可操作用于组合与多个感觉通道的每个通道相关联的响应数据，以使多个感觉通道的每个通道内的响应数据有效；
复合增强效果评估器，可操作用于生成营销刺激的复合增强效果测量。
2.如权利要求1所述的系统，其中多个感觉通道进一步包括皮肤电反应(GSR)。
3.如权利要求1所述的系统，其中多个感觉通道进一步包括心电图(EKG)。
4.如权利要求1所述的系统，其中多个感觉通道进一步包括瞳孔扩大。
5.如权利要求1所述的系统，其中多个感觉通道进一步包眼睛跟踪。
6.如权利要求1所述的系统，其中多个感觉通道进一步包面部情绪编码。
7.如权利要求1所述的系统，其中呈现器设备与协议生成器相关联，以可操作地用于提供多个参数以向受检者呈现刺激。
8.如权利要求1所述的系统，其中刺激被提供给多个处于隔离状态的受检者。
9.如权利要求8所述的系统，其中复合增强效果评估器提供反馈至协议生成器以修改多个参数。
10.如权利要求8所述的系统，其中内部感觉通道响应合成器提供反馈至协议生成器以修改多个参数。
11.如权利要求8所述的系统，其中跨感觉通道响应合成器提供反馈至协议生成器以修改多个参数。
12.如权利要求1所述的系统，其中多个参数包括呈现的长度和重复次数。
13.如权利要求1所述的系统，其中，内部感觉通道响应合成器通过分析不同频率范围内的子频带中的数据，增强与EEG相关的响应数据，不同频率范围包括δ、θ、α、β、低γ、和高γ(κ)频带。
14.如权利要求1所述的系统，其中跨感觉通道响应合成器组合响应数据，以使用来自另一感觉通道的响应数据来使来自一个感觉响应通道的响应数据有效和增强。
15.如权利要求14所述的系统，其中来自一个感觉通道的响应数据在与来自另一感觉通道的响应数据组合之前被时间偏移。
16.如权利要求1所述的系统，其中，下列机制允许生成表征各种刺激的效果的复合输出：时间和相位偏移、相关、使内部感觉通道和跨内部感觉通道的确定有效。
17.如权利要求1所述的系统，其中测量大脑活动以确定各种大脑区域的活动。
18.如权利要求17所述的系统，其中测量大脑活动以确定不同大脑区域之间的交互作用以及交互作用的类型。
19.如权利要求1所述的系统，其中，测量用于大脑中多区域交流的不同频带和子频带以确定刺激的效果。
20.如权利要求1所述的系统，其中，测量信号中的帧间频率耦合以确定刺激的效果，该信号包括在载波上调制的信号。
21.如权利要求1所述的系统，其中分析大脑半球间时间-频率测量以确定刺激的效果，该大脑半球间时间-频率测量包括特定的频带和/或子频带功率、区域间大脑半球内相干性中的非对称性和区域间大脑半球频率间耦合中的非对称性。
22.如权利要求1所述的系统，其中确定正在进行的EEG的组合的时间-频率响应以提取单个试验引发的信息。
23.如权利要求1所述的系统，其中单独的特定的面部情绪编码模板与单独的响应匹配以增强受检者情绪响应的识别。
24.一种方法，包括：
提供营销和/或娱乐刺激给受检者；
使用多个感觉通道获得响应数据，所述多个感觉通道包括脑电描记法(EEG)和眼动电图描记法(EOG)；
滤波响应数据；
增强与多个感觉通道的每个通道相关联的响应数据；
组合与多个感觉通道的每个通道相关联的响应数据以使多个感觉通道的每个通道的响应数据有效；
生成营销和/或娱乐刺激的复合增强效果测量。
25.如权利要求24所述的方法，其中多个感觉通道进一步包括皮肤电反应(GSR)。
26.如权利要求24所述的方法，其中多个感觉通道进一步包括心电图(EKG)。
27.如权利要求24所述的方法，其中多个感觉通道进一步包括瞳孔扩大。
28.如权利要求24所述的方法，其中多个感觉通道进一步包眼睛跟踪。
29.如权利要求24所述的方法，其中分析大脑半球间时间-频率测量以确定刺激的效果，该大脑半球间时间-频率测量包括特定的频带和/或子频带功率、区域间大脑半球内相干性中的非对称性和区域间大脑半球频率间耦合中的非对称性。
30.如权利要求24所述的方法，其中确定正在进行的EEG的组合的时间-频率响应以提取单个试验引发的信息。
31.如权利要求24所述的方法，其中单独的特定的面部情绪编码模板与单独的响应匹配以增强受检者情绪响应的识别。
32.一种设备，包括：
用于提供娱乐刺激给受检者的装置；
用于使用多个感觉通道获得响应数据的装置，所述多个感觉通道包括脑电描记法(EEG)和眼动电图描记法(EOG)；
用于滤波响应数据的装置；
用于增强与多个感觉通道的每个通道相关联的响应数据的装置；
用于组合与多个感觉通道的每个通道相关联的响应数据以使多个感觉通道的每个通道的响应数据有效的装置；
用于生成娱乐刺激的复合增强效果测量的装置。
CN200880017883.XA 2007-03-29 2008-03-26 营销和娱乐的效果分析 Active CN101711388B (zh)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US90874207P 2007-03-29 2007-03-29
US60/908,742 2007-03-29
PCT/US2008/058264 WO2008121651A1 (en) 2007-03-29 2008-03-26 Analysis of marketing and entertainment effectiveness

Publications (2)

Publication Number Publication Date
CN101711388A true CN101711388A (zh) 2010-05-19
CN101711388B CN101711388B (zh) 2016-04-27

Family

ID=39808644

Family Applications (1)

Application Number Title Priority Date Filing Date
CN200880017883.XA Active CN101711388B (zh) 2007-03-29 2008-03-26 营销和娱乐的效果分析

Country Status (7)

Country Link
US (8) US8473345B2 (zh)
EP (1) EP2130146A4 (zh)
JP (1) JP5309126B2 (zh)
KR (1) KR101464397B1 (zh)
CN (1) CN101711388B (zh)
IL (1) IL201187A (zh)
WO (1) WO2008121651A1 (zh)

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102133099A (zh) * 2011-01-27 2011-07-27 中国医学科学院生物医学工程研究所 生物电评估观看3d影像不适的装置及方法
CN103268560A (zh) * 2013-04-19 2013-08-28 杭州电子科技大学 一种基于脑电信号指标的投放前广告效果评价方法
CN104434140A (zh) * 2013-09-13 2015-03-25 Nhn娱乐公司 评价信息系统及利用此系统的评价方法
CN106902463A (zh) * 2017-04-01 2017-06-30 陈明 一种增强信息刺激人体效果的方法
CN111787860A (zh) * 2018-12-21 2020-10-16 尼罗特兰德股份公司 存储多媒体消息的测量方法

Families Citing this family (95)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060257834A1 (en) * 2005-05-10 2006-11-16 Lee Linda M Quantitative EEG as an identifier of learning modality
EP1921986A4 (en) 2005-09-02 2011-11-30 Emsense Corp DEVICE AND METHOD FOR MEASURING ELECTRICAL ACTIVITY IN TISSUE
US9215996B2 (en) * 2007-03-02 2015-12-22 The Nielsen Company (Us), Llc Apparatus and method for objectively determining human response to media
US20090253996A1 (en) * 2007-03-02 2009-10-08 Lee Michael J Integrated Sensor Headset
US20090070798A1 (en) * 2007-03-02 2009-03-12 Lee Hans C System and Method for Detecting Viewer Attention to Media Delivery Devices
US8230457B2 (en) 2007-03-07 2012-07-24 The Nielsen Company (Us), Llc. Method and system for using coherence of biological responses as a measure of performance of a media
US8473044B2 (en) * 2007-03-07 2013-06-25 The Nielsen Company (Us), Llc Method and system for measuring and ranking a positive or negative response to audiovisual or interactive media, products or activities using physiological signals
US20080221969A1 (en) * 2007-03-07 2008-09-11 Emsense Corporation Method And System For Measuring And Ranking A "Thought" Response To Audiovisual Or Interactive Media, Products Or Activities Using Physiological Signals
US8764652B2 (en) * 2007-03-08 2014-07-01 The Nielson Company (US), LLC. Method and system for measuring and ranking an “engagement” response to audiovisual or interactive media, products, or activities using physiological signals
US8782681B2 (en) * 2007-03-08 2014-07-15 The Nielsen Company (Us), Llc Method and system for rating media and events in media based on physiological data
KR101464397B1 (ko) * 2007-03-29 2014-11-28 더 닐슨 컴퍼니 (유에스) 엘엘씨 마케팅 및 엔터테인먼트 효과의 분석
US9886981B2 (en) 2007-05-01 2018-02-06 The Nielsen Company (Us), Llc Neuro-feedback based stimulus compression device
JP5361868B2 (ja) * 2007-05-01 2013-12-04 ニューロフォーカス・インコーポレーテッド 神経情報貯蔵システム
US8392253B2 (en) 2007-05-16 2013-03-05 The Nielsen Company (Us), Llc Neuro-physiology and neuro-behavioral based stimulus targeting system
US20090328089A1 (en) * 2007-05-16 2009-12-31 Neurofocus Inc. Audience response measurement and tracking system
US20090030287A1 (en) * 2007-06-06 2009-01-29 Neurofocus Inc. Incented response assessment at a point of transaction
US8494905B2 (en) * 2007-06-06 2013-07-23 The Nielsen Company (Us), Llc Audience response analysis using simultaneous electroencephalography (EEG) and functional magnetic resonance imaging (fMRI)
US20090036755A1 (en) * 2007-07-30 2009-02-05 Neurofocus, Inc. Entity and relationship assessment and extraction using neuro-response measurements
WO2009018374A1 (en) 2007-07-30 2009-02-05 Neurofocus, Inc. Neuro-response stimulus and stimulus attribute resonance estimator
US8635105B2 (en) * 2007-08-28 2014-01-21 The Nielsen Company (Us), Llc Consumer experience portrayal effectiveness assessment system
WO2009032691A1 (en) 2007-08-28 2009-03-12 Neurofocus, Inc. Consumer experience assessment system
US8386313B2 (en) 2007-08-28 2013-02-26 The Nielsen Company (Us), Llc Stimulus placement system using subject neuro-response measurements
US8392255B2 (en) 2007-08-29 2013-03-05 The Nielsen Company (Us), Llc Content based selection and meta tagging of advertisement breaks
US8376952B2 (en) * 2007-09-07 2013-02-19 The Nielsen Company (Us), Llc. Method and apparatus for sensing blood oxygen
US8494610B2 (en) * 2007-09-20 2013-07-23 The Nielsen Company (Us), Llc Analysis of marketing and entertainment effectiveness using magnetoencephalography
US20090083129A1 (en) 2007-09-20 2009-03-26 Neurofocus, Inc. Personalized content delivery using neuro-response priming data
US8151292B2 (en) 2007-10-02 2012-04-03 Emsense Corporation System for remote access to media, and reaction and survey data from viewers of the media
US20090133047A1 (en) * 2007-10-31 2009-05-21 Lee Hans C Systems and Methods Providing Distributed Collection and Centralized Processing of Physiological Responses from Viewers
US20090150919A1 (en) * 2007-11-30 2009-06-11 Lee Michael J Correlating Media Instance Information With Physiological Responses From Participating Subjects
US8347326B2 (en) 2007-12-18 2013-01-01 The Nielsen Company (US) Identifying key media events and modeling causal relationships between key events and reported feelings
US8270814B2 (en) 2009-01-21 2012-09-18 The Nielsen Company (Us), Llc Methods and apparatus for providing video with embedded media
US9357240B2 (en) 2009-01-21 2016-05-31 The Nielsen Company (Us), Llc Methods and apparatus for providing alternate media for video decoders
US8464288B2 (en) * 2009-01-21 2013-06-11 The Nielsen Company (Us), Llc Methods and apparatus for providing personalized media in video
US9558499B2 (en) * 2009-02-27 2017-01-31 The Forbes Consulting Group, Llc Methods and systems for assessing psychological characteristics
WO2010099443A1 (en) * 2009-02-27 2010-09-02 Forbes David L Methods and systems for assessing psychological characteristics
US20100250325A1 (en) 2009-03-24 2010-09-30 Neurofocus, Inc. Neurological profiles for market matching and stimulus presentation
US20110046502A1 (en) * 2009-08-20 2011-02-24 Neurofocus, Inc. Distributed neuro-response data collection and analysis
US8655437B2 (en) 2009-08-21 2014-02-18 The Nielsen Company (Us), Llc Analysis of the mirror neuron system for evaluation of stimulus
US10987015B2 (en) * 2009-08-24 2021-04-27 Nielsen Consumer Llc Dry electrodes for electroencephalography
US20110106750A1 (en) 2009-10-29 2011-05-05 Neurofocus, Inc. Generating ratings predictions using neuro-response data
US9560984B2 (en) 2009-10-29 2017-02-07 The Nielsen Company (Us), Llc Analysis of controlled and automatic attention for introduction of stimulus material
US8209224B2 (en) * 2009-10-29 2012-06-26 The Nielsen Company (Us), Llc Intracluster content management using neuro-response priming data
US8335716B2 (en) 2009-11-19 2012-12-18 The Nielsen Company (Us), Llc. Multimedia advertisement exchange
US9767470B2 (en) 2010-02-26 2017-09-19 Forbes Consulting Group, Llc Emotional survey
US20110237971A1 (en) * 2010-03-25 2011-09-29 Neurofocus, Inc. Discrete choice modeling using neuro-response data
US8684742B2 (en) 2010-04-19 2014-04-01 Innerscope Research, Inc. Short imagery task (SIT) research method
US8655428B2 (en) 2010-05-12 2014-02-18 The Nielsen Company (Us), Llc Neuro-response data synchronization
US8392251B2 (en) * 2010-08-09 2013-03-05 The Nielsen Company (Us), Llc Location aware presentation of stimulus material
US8392250B2 (en) 2010-08-09 2013-03-05 The Nielsen Company (Us), Llc Neuro-response evaluated stimulus in virtual reality environments
US8396744B2 (en) 2010-08-25 2013-03-12 The Nielsen Company (Us), Llc Effective virtual reality environments for presentation of marketing materials
CN101940475A (zh) * 2010-09-03 2011-01-12 深圳市纽泰克电子有限公司 一种提高血氧饱和度检测精度的方法
US20120072289A1 (en) * 2010-09-16 2012-03-22 Neurofocus, Inc. Biometric aware content presentation
US20120284332A1 (en) * 2010-11-03 2012-11-08 Anantha Pradeep Systems and methods for formatting a presentation in webpage based on neuro-response data
US8380607B2 (en) * 2010-12-17 2013-02-19 Indiana University Research And Technology Corporation Predicting economic trends via network communication mood tracking
KR101238780B1 (ko) * 2011-03-03 2013-03-04 서울대학교산학협력단 준비전위기반 뇌-컴퓨터 인터페이스 장치 및 방법
US9076108B2 (en) 2011-05-11 2015-07-07 Ari M. Frank Methods for discovering and classifying situations that influence affective response
US20120303466A1 (en) * 2011-05-27 2012-11-29 WowYow, Inc. Shape-Based Advertising for Electronic Visual Media
RU2483672C2 (ru) * 2011-06-10 2013-06-10 Государственное образовательное учреждение высшего профессионального образования "Владивостокский государственный медицинский университет" Министерства здравоохранения и социального развития Российской Федерации (ГОУ ВПО ВГМУ Минздравсоцразвития России) Способ диагностики функциональной межполушарной асимметрии у правшей и левшей
JP2013084182A (ja) * 2011-10-12 2013-05-09 Toshiba Tec Corp 情報処理装置およびプログラム
US9015084B2 (en) 2011-10-20 2015-04-21 Gil Thieberger Estimating affective response to a token instance of interest
US9569986B2 (en) 2012-02-27 2017-02-14 The Nielsen Company (Us), Llc System and method for gathering and analyzing biometric user feedback for use in social media and advertising applications
US9292858B2 (en) 2012-02-27 2016-03-22 The Nielsen Company (Us), Llc Data collection system for aggregating biologically based measures in asynchronous geographically distributed public environments
US9451303B2 (en) 2012-02-27 2016-09-20 The Nielsen Company (Us), Llc Method and system for gathering and computing an audience's neurologically-based reactions in a distributed framework involving remote storage and computing
JP6146760B2 (ja) 2012-02-28 2017-06-14 国立研究開発法人産業技術総合研究所 序列化装置、序列化方法及びプログラム
US10130277B2 (en) 2014-01-28 2018-11-20 Medibotics Llc Willpower glasses (TM)—a wearable food consumption monitor
US9814426B2 (en) 2012-06-14 2017-11-14 Medibotics Llc Mobile wearable electromagnetic brain activity monitor
US9060671B2 (en) 2012-08-17 2015-06-23 The Nielsen Company (Us), Llc Systems and methods to gather and analyze electroencephalographic data
EP2887865A4 (en) * 2012-08-22 2016-05-11 Neuro Assessment Systems Inc METHOD AND DEVICE FOR ASSESSING A NEUROKOGNITIVE CONDITION
US9265458B2 (en) 2012-12-04 2016-02-23 Sync-Think, Inc. Application of smooth pursuit cognitive testing paradigms to clinical drug development
JP6236620B2 (ja) * 2012-12-11 2017-11-29 株式会社国際電気通信基礎技術研究所 脳情報処理装置、脳情報処理方法、およびプログラム
CN103169484B (zh) * 2013-02-01 2014-12-03 广东平成广告有限公司 一种基于视频的认知曲线扫描方法
US10706732B1 (en) 2013-02-28 2020-07-07 Nervanix, LLC Attention variability feedback based on changes in instructional attribute values
US9380976B2 (en) 2013-03-11 2016-07-05 Sync-Think, Inc. Optical neuroinformatics
US9226856B2 (en) * 2013-03-14 2016-01-05 Envision Diagnostics, Inc. Inflatable medical interfaces and other medical devices, systems, and methods
US9320450B2 (en) 2013-03-14 2016-04-26 The Nielsen Company (Us), Llc Methods and apparatus to gather and analyze electroencephalographic data
CN103637774A (zh) * 2013-12-18 2014-03-19 王昌利 一种人类震惊反射实验系统及其工作方法
US9622702B2 (en) 2014-04-03 2017-04-18 The Nielsen Company (Us), Llc Methods and apparatus to gather and analyze electroencephalographic data
WO2016092563A2 (en) * 2014-12-11 2016-06-16 Indian Institute Of Technology Gandhinagar Smart eye system for visuomotor dysfuntion diagnosis and its operant conditioning
US9936250B2 (en) 2015-05-19 2018-04-03 The Nielsen Company (Us), Llc Methods and apparatus to adjust content presented to an individual
JP6646991B2 (ja) * 2015-10-01 2020-02-14 任天堂株式会社 情報処理システム、情報処理方法、情報処理装置、および、情報処理プログラム
EP3156960A1 (en) 2015-10-13 2017-04-19 Kai-Markus Müller Method to determine willingness-to-pay
JP6662644B2 (ja) * 2016-01-18 2020-03-11 国立研究開発法人情報通信研究機構 視聴素材評価方法、視聴素材評価システム、及びプログラム
US10108784B2 (en) * 2016-08-01 2018-10-23 Facecontrol, Inc. System and method of objectively determining a user's personal food preferences for an individualized diet plan
EP3503963A4 (en) 2016-08-25 2020-04-15 Paradromics, Inc. SYSTEM AND METHOD FOR PROCESSING NEURONAL SIGNALS
KR101996630B1 (ko) * 2017-09-14 2019-07-04 주식회사 스무디 영상 채팅에 기반하여 광고 콘텐츠에 대한 감정을 추정하는 방법, 시스템 및 비일시성의 컴퓨터 판독 가능 기록 매체
WO2019060298A1 (en) 2017-09-19 2019-03-28 Neuroenhancement Lab, LLC METHOD AND APPARATUS FOR NEURO-ACTIVATION
KR20190033689A (ko) * 2017-09-21 2019-04-01 재단법인대구경북과학기술원 사용자의 감각에 대한 자극 제공 시스템 및 그 방법
US11717686B2 (en) 2017-12-04 2023-08-08 Neuroenhancement Lab, LLC Method and apparatus for neuroenhancement to facilitate learning and performance
US11478603B2 (en) 2017-12-31 2022-10-25 Neuroenhancement Lab, LLC Method and apparatus for neuroenhancement to enhance emotional response
US10939182B2 (en) 2018-01-31 2021-03-02 WowYow, Inc. Methods and apparatus for media search, characterization, and augmented reality provision
US11364361B2 (en) 2018-04-20 2022-06-21 Neuroenhancement Lab, LLC System and method for inducing sleep by transplanting mental states
US11756691B2 (en) 2018-08-01 2023-09-12 Martin Reimann Brain health comparison system
WO2020056418A1 (en) 2018-09-14 2020-03-19 Neuroenhancement Lab, LLC System and method of improving sleep
US11786694B2 (en) 2019-05-24 2023-10-17 NeuroLight, Inc. Device, method, and app for facilitating sleep
RU2722447C1 (ru) * 2019-11-14 2020-06-01 Акционерное общество "Нейротренд" Способ оценки произвольного внимания на основе глазодвигательных показателей и амплитудно-частотных характеристик электроэнцефалограммы

Family Cites Families (599)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US469879A (en) * 1892-03-01 Match-board
US695710A (en) * 1900-07-09 1902-03-18 Justus B Entz Storage battery.
US2549836A (en) * 1946-06-14 1951-04-24 Archibald R Mcintyre Electrode-carrying headgear for electroencephalographic analysis
US3490439A (en) 1965-07-30 1970-01-20 Dale R Rolston Electrode holder for use with an electroencephalograph
US3572322A (en) 1968-10-11 1971-03-23 Hoffmann La Roche Transducer assembly
US3753433A (en) 1971-01-18 1973-08-21 Aquarius Electronics Electroencephalophone and feedback system
US3901215A (en) 1971-08-20 1975-08-26 Erwin Roy John Method of testing the senses and cognition of subjects
US3735753A (en) 1971-11-09 1973-05-29 Humetrics Corp Head harness for eeg electrodes
US3880144A (en) * 1973-03-12 1975-04-29 David B Coursin Method for stimulation and recording of neurophysiologic data
US3998213A (en) 1975-04-08 1976-12-21 Bio-Volt Corporation Self-adjustable holder for automatically positioning electroencephalographic electrodes
US4075657A (en) * 1977-03-03 1978-02-21 Weinblatt Lee S Eye movement monitoring apparatus
US4145122A (en) 1977-05-31 1979-03-20 Colorado Seminary Method and apparatus for monitoring the position of the eye
US4149716A (en) * 1977-06-24 1979-04-17 Scudder James D Bionic apparatus for controlling television games
US4411273A (en) 1978-01-30 1983-10-25 Roy John E System and method for electrode pair derivations in electroencephalography
US4201224A (en) 1978-12-29 1980-05-06 Roy John E Electroencephalographic method and system for the quantitative description of patient brain states
US4279258A (en) 1980-03-26 1981-07-21 Roy John E Rapid automatic electroencephalographic evaluation
US4417592A (en) 1981-05-11 1983-11-29 Roy John E Digital electroencephalographic instrument and method
USRE34015E (en) * 1981-05-15 1992-08-04 The Children's Medical Center Corporation Brain electrical activity mapping
US4537198A (en) 1983-05-03 1985-08-27 Sue Corbett Electrode cap
US4802484A (en) 1983-06-13 1989-02-07 Ernest H. Friedman Method and apparatus to monitor asymmetric and interhemispheric brain functions
US4557270A (en) 1983-08-23 1985-12-10 New York University Electroencephalographic system for intra-operative open-heart surgery
US4846190A (en) * 1983-08-23 1989-07-11 John Erwin R Electroencephalographic system data display
US4610259A (en) 1983-08-31 1986-09-09 Cns, Inc. EEG signal analysis system
US4613951A (en) 1984-10-11 1986-09-23 Hewlett-Packard Company Time interval measuring apparatus and method
US4686999A (en) 1985-04-10 1987-08-18 Tri Fund Research Corporation Multi-channel ventilation monitor and method
US4632122A (en) 1985-04-24 1986-12-30 Johansson Nils E Method and apparatus for conducting brain function diagnostic test
US4683892A (en) 1985-04-24 1987-08-04 Johansson Nils E Method and apparatus for conducting brain function diagnostic test
AU602128B2 (en) 1985-07-30 1990-10-04 Insitute for Innovation and Enterprise Ltd. Electroencephalographic attention monitor
US4626904A (en) 1985-11-12 1986-12-02 Control Data Corporation Meter for passively logging the presence and identity of TV viewers
US4695879A (en) 1986-02-07 1987-09-22 Weinblatt Lee S Television viewer meter
US4859050A (en) 1986-04-04 1989-08-22 Applied Science Group, Inc. Method and system for generating a synchronous display of a visual presentation and the looking response of many viewers
US4885687A (en) 1986-05-08 1989-12-05 Regents Of The University Of Minnesota Trackig instrumentation for measuring human motor control
JPS6332624A (ja) * 1986-07-28 1988-02-12 Canon Inc 情報処理装置
US5052401A (en) 1986-08-06 1991-10-01 Westinghouse Electric Corp. Product detector for a steady visual evoked potential stimulator and product detector
US5038782A (en) 1986-12-16 1991-08-13 Sam Technology, Inc. Electrode system for brain wave detection
US4736751A (en) * 1986-12-16 1988-04-12 Eeg Systems Laboratory Brain wave source network location scanning method and system
US4967038A (en) 1986-12-16 1990-10-30 Sam Techology Inc. Dry electrode brain wave recording system
US5137027A (en) 1987-05-01 1992-08-11 Rosenfeld Joel P Method for the analysis and utilization of P300 brain waves
US4800888A (en) 1987-08-17 1989-01-31 Hzi Research Center Inc. Enhanced electrode headset
US4973149A (en) 1987-08-19 1990-11-27 Center For Innovative Technology Eye movement detector
US4913160A (en) * 1987-09-30 1990-04-03 New York University Electroencephalographic system and method using factor structure of the evoked potentials
US4870579A (en) 1987-10-01 1989-09-26 Neonics, Inc. System and method of predicting subjective reactions
US5010891A (en) * 1987-10-09 1991-04-30 Biometrak Corporation Cerebral biopotential analysis system and method
US5083571A (en) * 1988-04-18 1992-01-28 New York University Use of brain electrophysiological quantitative data to classify and subtype an individual into diagnostic categories by discriminant and cluster analysis
US5243517A (en) 1988-08-03 1993-09-07 Westinghouse Electric Corp. Method and apparatus for physiological evaluation of short films and entertainment materials
US4987903A (en) * 1988-11-14 1991-01-29 William Keppel Method and apparatus for identifying and alleviating semantic memory deficiencies
US5003986A (en) * 1988-11-17 1991-04-02 Kenneth D. Pool, Jr. Hierarchial analysis for processing brain stem signals to define a prominent wave
US5687322A (en) 1989-05-01 1997-11-11 Credit Verification Corporation Method and system for selective incentive point-of-sale marketing in response to customer shopping histories
US4987906A (en) * 1989-09-13 1991-01-29 R. J. Reynolds Tobacco Company Tobacco reconstitution process
US5226177A (en) * 1990-03-27 1993-07-06 Viewfacts, Inc. Real-time wireless audience response system
US6120440A (en) * 1990-09-11 2000-09-19 Goknar; M. Kemal Diagnostic method
US5740035A (en) * 1991-07-23 1998-04-14 Control Data Corporation Self-administered survey systems, methods and devices
US5273037A (en) 1991-08-01 1993-12-28 Itil Turan M Electrode assembly for EEG headset
JPH0546743A (ja) 1991-08-09 1993-02-26 Matsushita Electric Ind Co Ltd 個人識別装置
US5291888A (en) * 1991-08-26 1994-03-08 Electrical Geodesics, Inc. Head sensor positioning network
WO1995018565A1 (en) 1991-09-26 1995-07-13 Sam Technology, Inc. Non-invasive neurocognitive testing method and system
US5724987A (en) * 1991-09-26 1998-03-10 Sam Technology, Inc. Neurocognitive adaptive computer-aided training method and system
US5295491A (en) * 1991-09-26 1994-03-22 Sam Technology, Inc. Non-invasive human neurocognitive performance capability testing method and system
US5213338A (en) * 1991-09-30 1993-05-25 Brotz Gregory R Brain wave-directed amusement device
AU667199B2 (en) * 1991-11-08 1996-03-14 Physiometrix, Inc. EEG headpiece with disposable electrodes and apparatus and system and method for use therewith
US5339826A (en) 1991-12-09 1994-08-23 Westinghouse Electric Corp. Method for training material evaluation with method of EEG spectral estimation
US6850252B1 (en) 1999-10-05 2005-02-01 Steven M. Hoffberg Intelligent electronic appliance system and method
US7497828B1 (en) 1992-01-10 2009-03-03 Wilk Ultrasound Of Canada, Inc. Ultrasonic medical device and associated method
US5331544A (en) 1992-04-23 1994-07-19 A. C. Nielsen Company Market research method and system for collecting retail store and shopper market research data
US5450855A (en) 1992-05-13 1995-09-19 Rosenfeld; J. Peter Method and system for modification of condition with neural biofeedback using left-right brain wave asymmetry
US5961332A (en) * 1992-09-08 1999-10-05 Joao; Raymond Anthony Apparatus for processing psychological data and method of use thereof
US5293867A (en) 1992-09-24 1994-03-15 Oommen Kalarickal J Method and apparatus for marking electrode locations for electroencephalographic procedure
US6334778B1 (en) * 1994-04-26 2002-01-01 Health Hero Network, Inc. Remote psychological diagnosis and monitoring system
FI98337C (fi) 1992-11-30 1997-06-10 Risto Juhani Ilmoniemi Menetelmä ja laite aivojen herätevasteiden ja spontaanitoiminnan sekä sydämestä mitattujen signaalien eri komponenttien erottelemiseksi toisistaan
US5550928A (en) 1992-12-15 1996-08-27 A.C. Nielsen Company Audience measurement system and method
US5345281A (en) 1992-12-17 1994-09-06 John Taboada Eye tracking system and method
US5474082A (en) 1993-01-06 1995-12-12 Junker; Andrew Brain-body actuated system
US5436830A (en) 1993-02-01 1995-07-25 Zaltman; Gerald Metaphor elicitation method and apparatus
US5392788A (en) * 1993-02-03 1995-02-28 Hudspeth; William J. Method and device for interpreting concepts and conceptual thought from brainwave data and for assisting for diagnosis of brainwave disfunction
US5363858A (en) 1993-02-11 1994-11-15 Francis Luca Conte Method and apparatus for multifaceted electroencephalographic response analysis (MERA)
US5406956A (en) * 1993-02-11 1995-04-18 Francis Luca Conte Method and apparatus for truth detection
WO1995015533A1 (en) 1993-11-30 1995-06-08 Burke Raymond R Computer system for allowing a consumer to purchase packaged goods at home
WO1995017711A1 (en) * 1993-12-23 1995-06-29 Diacom Technologies, Inc. Method and apparatus for implementing user feedback
US5513649A (en) 1994-03-22 1996-05-07 Sam Technology, Inc. Adaptive interference canceler for EEG movement and eye artifacts
US5617855A (en) * 1994-09-01 1997-04-08 Waletzky; Jeremy P. Medical testing device and associated method
US5518007A (en) 1994-12-01 1996-05-21 Becker; Joseph H. Electrode locator
US5676148A (en) 1995-03-31 1997-10-14 Siemens Medical Systems Inc. Method and system for doppler ultrasound audio dealiasing
FR2732792B1 (fr) 1995-04-06 1997-06-06 Benkel Gerard Systeme electronique de competition et procede de mise en oeuvre
US5726701A (en) 1995-04-20 1998-03-10 Intel Corporation Method and apparatus for stimulating the responses of a physically-distributed audience
US5720619A (en) 1995-04-24 1998-02-24 Fisslinger; Johannes Interactive computer assisted multi-media biofeedback system
US8574074B2 (en) * 2005-09-30 2013-11-05 Sony Computer Entertainment America Llc Advertising impression determination
US5812642A (en) 1995-07-12 1998-09-22 Leroy; David J. Audience response monitor and analysis system and method
US5736986A (en) 1995-07-14 1998-04-07 Sever, Jr.; Frank Virtual reality mental conditioning medium
US6001065A (en) 1995-08-02 1999-12-14 Ibva Technologies, Inc. Method and apparatus for measuring and analyzing physiological signals for active or passive control of physical and virtual spaces and the contents therein
AU7606696A (en) 1995-11-07 1997-05-29 Seiko Communications Systems, Inc. Selective advertisement presentation
US6170018B1 (en) 1995-11-27 2001-01-02 Sun Microsystems, Inc. Remote procedure calling using an existing descriptor mechanism
US5802220A (en) 1995-12-15 1998-09-01 Xerox Corporation Apparatus and method for tracking facial motion through a sequence of images
US5774591A (en) 1995-12-15 1998-06-30 Xerox Corporation Apparatus and method for recognizing facial expressions and facial gestures in a sequence of images
US5995868A (en) 1996-01-23 1999-11-30 University Of Kansas System for the prediction, rapid detection, warning, prevention, or control of changes in activity states in the brain of a subject
US6292688B1 (en) * 1996-02-28 2001-09-18 Advanced Neurotechnologies, Inc. Method and apparatus for analyzing neurological response to emotion-inducing stimuli
US5676138A (en) 1996-03-15 1997-10-14 Zawilinski; Kenneth Michael Emotional response analyzer system with multimedia display
US5787187A (en) 1996-04-01 1998-07-28 Sandia Corporation Systems and methods for biometric identification using the acoustic properties of the ear canal
US5771897A (en) 1996-04-08 1998-06-30 Zufrin; Alexander Method of and apparatus for quantitative evaluation of current changes in a functional state of human organism
US5848396A (en) 1996-04-26 1998-12-08 Freedom Of Information, Inc. Method and apparatus for determining behavioral profile of a computer user
WO1997040745A1 (fr) 1996-04-30 1997-11-06 Caballe Jean Louis Systeme de collecte et de traitement d'informations biometriques
US5802208A (en) 1996-05-06 1998-09-01 Lucent Technologies Inc. Face recognition using DCT-based feature vectors
CA2269778A1 (en) 1996-09-16 1998-03-19 Advanced Research Solutions, Llc Data correlation and analysis tool
JP2918499B2 (ja) 1996-09-17 1999-07-12 株式会社エイ・ティ・アール人間情報通信研究所 顔画像情報変換方法および顔画像情報変換装置
US5800351A (en) * 1996-10-04 1998-09-01 Rest Technologies, Inc. Electrode supporting head set
US6016475A (en) 1996-10-08 2000-01-18 The Regents Of The University Of Minnesota System, method, and article of manufacture for generating implicit ratings based on receiver operating curves
US6394953B1 (en) 2000-02-25 2002-05-28 Aspect Medical Systems, Inc. Electrode array system for measuring electrophysiological signals
US5842199A (en) 1996-10-18 1998-11-24 Regents Of The University Of Minnesota System, method and article of manufacture for using receiver operating curves to evaluate predictive utility
US20050010475A1 (en) * 1996-10-25 2005-01-13 Ipf, Inc. Internet-based brand management and marketing communication instrumentation network for deploying, installing and remotely programming brand-building server-side driven multi-mode virtual Kiosks on the World Wide Web (WWW), and methods of brand marketing communication between brand marketers and consumers using the same
US5762611A (en) 1996-11-12 1998-06-09 The United States Of America As Represented By The Secretary Of The Navy Evaluation of a subject's interest in education, training and other materials using brain activity patterns
US6958710B2 (en) 2002-12-24 2005-10-25 Arbitron Inc. Universal display media exposure measurement
US7630757B2 (en) * 1997-01-06 2009-12-08 Flint Hills Scientific Llc System for the prediction, rapid detection, warning, prevention, or control of changes in activity states in the brain of a subject
US6435878B1 (en) 1997-02-27 2002-08-20 Bci, Llc Interactive computer program for measuring and analyzing mental ability
US5729205A (en) * 1997-03-07 1998-03-17 Hyundai Motor Company Automatic transmission system of an emergency signal and a method thereof using a driver's brain wave
US20050097594A1 (en) 1997-03-24 2005-05-05 O'donnell Frank Systems and methods for awarding affinity points based upon remote control usage
US6228038B1 (en) 1997-04-14 2001-05-08 Eyelight Research N.V. Measuring and processing data in reaction to stimuli
US20010013009A1 (en) 1997-05-20 2001-08-09 Daniel R. Greening System and method for computer-based marketing
US5945863A (en) * 1997-06-18 1999-08-31 Applied Micro Circuits Corporation Analog delay circuit
US5817029A (en) 1997-06-26 1998-10-06 Sam Technology, Inc. Spatial measurement of EEG electrodes
JP3413065B2 (ja) 1997-07-03 2003-06-03 松下電器産業株式会社 番組情報処理装置
US6052619A (en) 1997-08-07 2000-04-18 New York University Brain function scan system
US6370513B1 (en) 1997-08-08 2002-04-09 Parasoft Corporation Method and apparatus for automated selection, organization, and recommendation of items
US5974262A (en) 1997-08-15 1999-10-26 Fuller Research Corporation System for generating output based on involuntary and voluntary user input without providing output information to induce user to alter involuntary input
US6032129A (en) 1997-09-06 2000-02-29 International Business Machines Corporation Customer centric virtual shopping experience with actors agents and persona
US6182113B1 (en) 1997-09-16 2001-01-30 International Business Machines Corporation Dynamic multiplexing of hyperlinks and bookmarks
US6173260B1 (en) * 1997-10-29 2001-01-09 Interval Research Corporation System and method for automatic classification of speech based upon affective content
KR100281650B1 (ko) * 1997-11-13 2001-02-15 정선종 긍정/부정 감성 상태 판별을 위한 뇌파 분석 방법
US5892566A (en) 1998-01-20 1999-04-06 Bullwinkel; Paul E. Fiber optic eye-tracking system
US5983129A (en) 1998-02-19 1999-11-09 Cowan; Jonathan D. Method for determining an individual's intensity of focused attention and integrating same into computer program
US6099319A (en) * 1998-02-24 2000-08-08 Zaltman; Gerald Neuroimaging as a marketing tool
US6315569B1 (en) 1998-02-24 2001-11-13 Gerald Zaltman Metaphor elicitation technique with physiological function monitoring
US6102846A (en) * 1998-02-26 2000-08-15 Eastman Kodak Company System and method of managing a psychological state of an individual using images
ATE270020T1 (de) 1998-03-04 2004-07-15 United Video Properties Inc Programmführersystem mit überwachung von werbenutzung und nutzeraktivitäten
US6286005B1 (en) 1998-03-11 2001-09-04 Cannon Holdings, L.L.C. Method and apparatus for analyzing data and advertising optimization
US6185534B1 (en) 1998-03-23 2001-02-06 Microsoft Corporation Modeling emotion and personality in a computer user interface
US6788882B1 (en) 1998-04-17 2004-09-07 Timesurf, L.L.C. Systems and methods for storing a plurality of video streams on re-writable random-access media and time-and channel- based retrieval thereof
BR9810699A (pt) 1998-05-12 2000-09-05 Nielsen Media Res Inc Sistema de medição de audiência de televisão, processo e aparelho para identificar um programa de televisão selecionado por um espectador, e, agente de software armazenado em memória em associação com um equipamento de televisão digital
AUPP354898A0 (en) 1998-05-15 1998-06-11 Swinburne Limited Mass communication assessment system
US6757556B2 (en) 1998-05-26 2004-06-29 Ineedmd. Com Electrode sensor
US6128521A (en) 1998-07-10 2000-10-03 Physiometrix, Inc. Self adjusting headgear appliance using reservoir electrodes
US6190314B1 (en) 1998-07-15 2001-02-20 International Business Machines Corporation Computer input device with biosensors for sensing user emotions
US6171239B1 (en) 1998-08-17 2001-01-09 Emory University Systems, methods, and devices for controlling external devices by signals derived directly from the nervous system
US6236975B1 (en) 1998-09-29 2001-05-22 Ignite Sales, Inc. System and method for profiling customers for targeted marketing
US6154669A (en) 1998-11-06 2000-11-28 Capita Systems, Inc. Headset for EEG measurements
US6708051B1 (en) * 1998-11-10 2004-03-16 Compumedics Limited FMRI compatible electrode and electrode placement techniques
KR100291596B1 (ko) 1998-11-12 2001-06-01 정선종 좌/우뇌 활동의 비대칭성을 이용한 감성적 긍정/부정 상태 판별방법
DE19855671A1 (de) * 1998-12-02 2000-06-15 Siemens Ag Verfahren zur zeit- und ortsaufgelösten Darstellung funktioneller Gehirnaktivitäten mittels magnetischer Resonanz und Vorrichtung zur Durchführung des Verfahrens
US8290351B2 (en) * 2001-04-03 2012-10-16 Prime Research Alliance E., Inc. Alternative advertising in prerecorded media
US6842877B2 (en) * 1998-12-18 2005-01-11 Tangis Corporation Contextual responses based on automated learning techniques
US6453241B1 (en) 1998-12-23 2002-09-17 Rosetta Inpharmatics, Inc. Method and system for analyzing biological response signal data
US6545685B1 (en) * 1999-01-14 2003-04-08 Silicon Graphics, Inc. Method and system for efficient edge blending in high fidelity multichannel computer graphics displays
US6575902B1 (en) * 1999-01-27 2003-06-10 Compumedics Limited Vigilance monitoring system
US6280198B1 (en) * 1999-01-29 2001-08-28 Scientific Learning Corporation Remote computer implemented methods for cognitive testing
US7904187B2 (en) * 1999-02-01 2011-03-08 Hoffberg Steven M Internet appliance system and method
US6161030A (en) * 1999-02-05 2000-12-12 Advanced Brain Monitoring, Inc. Portable EEG electrode locator headgear
US7120880B1 (en) 1999-02-25 2006-10-10 International Business Machines Corporation Method and system for real-time determination of a subject's interest level to media content
US6577329B1 (en) * 1999-02-25 2003-06-10 International Business Machines Corporation Method and system for relevance feedback through gaze tracking and ticker interfaces
US6358201B1 (en) 1999-03-02 2002-03-19 Doc L. Childre Method and apparatus for facilitating physiological coherence and autonomic balance
US8943527B2 (en) 1999-03-30 2015-01-27 Tivo Inc. Audience measurement system
US6299308B1 (en) 1999-04-02 2001-10-09 Cybernet Systems Corporation Low-cost non-imaging eye tracker system for computer control
US6422999B1 (en) 1999-05-13 2002-07-23 Daniel A. Hill Method of measuring consumer reaction
US6236885B1 (en) 1999-06-30 2001-05-22 Capita Research Group Inc. System for correlating in a display stimuli and a test subject's response to the stimuli
US6175753B1 (en) 1999-07-02 2001-01-16 Baltimore Biomedical, Inc. Methods and mechanisms for quick-placement electroencephalogram (EEG) electrodes
US6301493B1 (en) 1999-07-10 2001-10-09 Physiometrix, Inc. Reservoir electrodes for electroencephalograph headgear appliance
US6374143B1 (en) 1999-08-18 2002-04-16 Epic Biosonics, Inc. Modiolar hugging electrode array
EP1087618A3 (en) 1999-09-27 2003-12-17 Be Here Corporation Opinion feedback in presentation imagery
US6398643B1 (en) 1999-09-30 2002-06-04 Allan G. S. Knowles Promotional gaming device
JP3894691B2 (ja) 1999-10-18 2007-03-22 株式会社国際電気通信基礎技術研究所 口蓋プレートを用いたデータ入力装置
US20010032140A1 (en) 1999-12-14 2001-10-18 Hoffman Roger P. Virtual sales agent
US6330470B1 (en) 1999-12-17 2001-12-11 Electrical Geodesics, Inc. Method for localizing electrical activity in the body
US6594521B2 (en) 1999-12-17 2003-07-15 Electrical Geodesics, Inc. Method for localizing electrical activity in the body
US6652283B1 (en) 1999-12-30 2003-11-25 Cerego, Llc System apparatus and method for maximizing effectiveness and efficiency of learning retaining and retrieving knowledge and skills
US6510340B1 (en) * 2000-01-10 2003-01-21 Jordan Neuroscience, Inc. Method and apparatus for electroencephalography
US6301492B1 (en) 2000-01-20 2001-10-09 Electrocore Technologies, Llc Device for performing microelectrode recordings through the central channel of a deep-brain stimulation electrode
US6678685B2 (en) 2000-01-26 2004-01-13 Familytime.Com, Inc. Integrated household management system and method
US6868525B1 (en) 2000-02-01 2005-03-15 Alberti Anemometer Llc Computer graphic display visualization system and method
US6973342B1 (en) 2000-03-02 2005-12-06 Advanced Neuromodulation Systems, Inc. Flexible bio-probe assembly
GB2360581A (en) 2000-03-15 2001-09-26 Television Monitoring Services Quantification of brand exposure on screen
US7917366B1 (en) * 2000-03-24 2011-03-29 Exaudios Technologies System and method for determining a personal SHG profile by voice analysis
EP1139240A3 (en) 2000-03-28 2003-11-05 Kenji Mimura Design method and design evaluation method, and equipment thereof
US6453194B1 (en) * 2000-03-29 2002-09-17 Daniel A. Hill Method of measuring consumer reaction while participating in a consumer activity
BR0109692A (pt) 2000-03-31 2003-02-11 United Video Properties Inc Sistemas e métodos para medição aperfeiçoada de audiência
WO2001077952A1 (en) * 2000-04-06 2001-10-18 Bindler Paul R Automated and intelligent networked-based psychological services
JP2001290767A (ja) 2000-04-07 2001-10-19 Sharp Corp 情報通信システムおよび情報端末装置、並びに、プログラム記録媒体
US7865394B1 (en) * 2000-04-17 2011-01-04 Alterian, LLC Multimedia messaging method and system
US7164967B2 (en) * 2000-05-04 2007-01-16 Iguana Robotics, Inc. Biomorphic rhythmic movement controller
US6510333B1 (en) 2000-05-16 2003-01-21 Mark J. Licata Sensor for biopotential measurements
ES2233647T3 (es) 2000-05-19 2005-06-16 The Nutrasweet Company Sintesis de n- n-(3,3-dimetilbutil)-l-alfa- aspartil-l- fenilalanina 1-metil ester utilizando "nuevos derivados de laoxazolidinona".
US7689437B1 (en) 2000-06-16 2010-03-30 Bodymedia, Inc. System for monitoring health, wellness and fitness
US6434419B1 (en) * 2000-06-26 2002-08-13 Sam Technology, Inc. Neurocognitive ability EEG measurement method and system
US8495679B2 (en) 2000-06-30 2013-07-23 Thomson Licensing Method and apparatus for delivery of television programs and targeted de-coupled advertising
US20070050256A1 (en) 2000-06-30 2007-03-01 Jay Walker Method and apparatus for compensating participation in marketing research
US20020065826A1 (en) 2000-07-19 2002-05-30 Bell Christopher Nathan Systems and processes for measuring, evaluating and reporting audience response to audio, video, and other content
AUPQ896000A0 (en) 2000-07-24 2000-08-17 Seeing Machines Pty Ltd Facial image processing system
JP3824848B2 (ja) 2000-07-24 2006-09-20 シャープ株式会社 通信装置および通信方法
JP2004507293A (ja) 2000-08-15 2004-03-11 ザ　リージェンツ　オブ　ザ　ユニバーシティ　オブ　カリフォルニア 電気的信号のコンタミネーションを減少させるための方法および装置
AU2001282449A1 (en) 2000-08-16 2002-02-25 Nizan Yaniv Applications of the biofeedback technique
US6754524B2 (en) 2000-08-28 2004-06-22 Research Foundation Of The City University Of New York Method for detecting deception
US6873314B1 (en) 2000-08-29 2005-03-29 International Business Machines Corporation Method and system for the recognition of reading skimming and scanning from eye-gaze patterns
US7197470B1 (en) 2000-10-11 2007-03-27 Buzzmetrics, Ltd. System and method for collection analysis of electronic discussion methods
US20060129458A1 (en) * 2000-10-12 2006-06-15 Maggio Frank S Method and system for interacting with on-demand video content
US6488617B1 (en) 2000-10-13 2002-12-03 Universal Hedonics Method and device for producing a desired brain state
US6904408B1 (en) * 2000-10-19 2005-06-07 Mccarthy John Bionet method, system and personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators
US20020053076A1 (en) 2000-10-30 2002-05-02 Mark Landesmann Buyer-driven targeting of purchasing entities
US20020055857A1 (en) 2000-10-31 2002-05-09 Mault James R. Method of assisting individuals in lifestyle control programs conducive to good health
US20030233278A1 (en) 2000-11-27 2003-12-18 Marshall T. Thaddeus Method and system for tracking and providing incentives for tasks and activities and other behavioral influences related to money, individuals, technology and other assets
US9047609B2 (en) * 2000-11-29 2015-06-02 Noatak Software Llc Method and system for dynamically incorporating advertising content into multimedia environments
US20020072952A1 (en) 2000-12-07 2002-06-13 International Business Machines Corporation Visual and audible consumer reaction collection
US20020155878A1 (en) 2000-12-12 2002-10-24 Unipower Solutions Usa, Inc. Advertising games and method
KR100401012B1 (ko) 2000-12-15 2003-10-30 김연경 감정상태에 기초한 선곡기능을 가진 음악제공시스템 및 방법
WO2002050652A2 (en) * 2000-12-18 2002-06-27 Human Bionics Llc, Method and system for initiating activity based on sensed electrophysiological data
US9785953B2 (en) 2000-12-20 2017-10-10 International Business Machines Corporation System and method for generating demand groups
JP4678943B2 (ja) 2000-12-22 2011-04-27 富士通株式会社 新製品の初期投入量予測方法、新製品の初期投入量予測装置及び記録媒体
GB0101794D0 (en) * 2001-01-24 2001-03-07 Central Research Lab Ltd Monitoring responses to visual stimuli
US20020103429A1 (en) 2001-01-30 2002-08-01 Decharms R. Christopher Methods for physiological monitoring, training, exercise and regulation
US7150715B2 (en) * 2001-02-05 2006-12-19 Collura Thomas F Network enabled biofeedback administration
TW519486B (en) 2001-02-05 2003-02-01 Univ California EEG feedback control in sound therapy for tinnitus
JP3644502B2 (ja) * 2001-02-06 2005-04-27 ソニー株式会社 コンテンツ受信装置およびコンテンツ呈示制御方法
US8751310B2 (en) * 2005-09-30 2014-06-10 Sony Computer Entertainment America Llc Monitoring advertisement impressions
DE10105965B4 (de) * 2001-02-09 2004-06-09 Peter-Raphael Von Buengner Vorrichtung und Verfahren zum Ableiten elektrischer Signale von einer körperlichen oder physiologischen Aktivität einer Testperson
JP2002244686A (ja) 2001-02-13 2002-08-30 Hitachi Ltd 音声加工方法、これを用いた電話機及び中継局
US6597953B2 (en) 2001-02-20 2003-07-22 Neuropace, Inc. Furcated sensing and stimulation lead
GB2373347B (en) 2001-03-07 2006-11-22 Touch Clarity Ltd Control system to actuate a robotic operating system
US20020178440A1 (en) 2001-03-28 2002-11-28 Philips Electronics North America Corp. Method and apparatus for automatically selecting an alternate item based on user behavior
US7593618B2 (en) 2001-03-29 2009-09-22 British Telecommunications Plc Image processing for analyzing video content
US20020143627A1 (en) 2001-03-30 2002-10-03 Jonathan Barsade Network banner advertisement system and method
US20030163815A1 (en) 2001-04-06 2003-08-28 Lee Begeja Method and system for personalized multimedia delivery service
US6662052B1 (en) * 2001-04-19 2003-12-09 Nac Technologies Inc. Method and system for neuromodulation therapy using external stimulator with wireless communication capabilites
US20020156842A1 (en) 2001-04-23 2002-10-24 Envivio System for audio-visual media customization according to receiver attributes
US20020188216A1 (en) 2001-05-03 2002-12-12 Kayyali Hani Akram Head mounted medical device
US20020169665A1 (en) 2001-05-10 2002-11-14 The Procter & Gamble Company In-channel marketing and product testing system
EP2246799A1 (en) * 2001-05-15 2010-11-03 Psychogenics Inc. Systems and methods for monitoring behaviour informatics
US6816744B2 (en) 2001-05-29 2004-11-09 Reproductive Health Technologies, Inc. Device and system for remote for in-clinic trans-abdominal/vaginal/cervical acquisition, and detection, analysis, and communication of maternal uterine and maternal and fetal cardiac and fetal brain activity from electrical signals
US7689272B2 (en) * 2001-06-07 2010-03-30 Lawrence Farwell Method for brain fingerprinting, measurement, assessment and analysis of brain function
JP4537703B2 (ja) 2001-06-13 2010-09-08 コンピュメディクス・リミテッド 意識を監視するための装置
US8282475B2 (en) * 2001-06-15 2012-10-09 Igt Virtual leash for personal gaming device
CA2449283C (en) 2001-06-15 2014-07-22 The Trustees Of The University Of Pennsylvania Functional brain imaging for detecting and assessing deception and concealed recognition, and cognitive/emotional response to information
US7552066B1 (en) 2001-07-05 2009-06-23 The Retail Pipeline Integration Group, Inc. Method and system for retail store supply chain sales forecasting and replenishment shipment determination
EP1414343B1 (en) * 2001-07-11 2009-06-03 CNS Response, Inc. Method for predicting outcome of treatments
GB2379016A (en) 2001-07-27 2003-02-26 Hewlett Packard Co Portable apparatus monitoring reaction of user to music
JP2003058088A (ja) * 2001-08-16 2003-02-28 Fujitsu Ltd 広告サーバ、方法、プログラム及び記録媒体
US20030044050A1 (en) 2001-08-28 2003-03-06 International Business Machines Corporation System and method for biometric identification and response
US6832110B2 (en) * 2001-09-05 2004-12-14 Haim Sohmer Method for analysis of ongoing and evoked neuro-electrical activity
US20030050029A1 (en) * 2001-09-06 2003-03-13 Yaron Kaufmann Fast locking wide band frequency synthesizer
US7113916B1 (en) 2001-09-07 2006-09-26 Hill Daniel A Method of facial coding monitoring for the purpose of gauging the impact and appeal of commercially-related stimuli
US20030065524A1 (en) 2001-10-01 2003-04-03 Daniela Giacchetti Virtual beauty consultant
US20030063222A1 (en) 2001-10-03 2003-04-03 Sony Corporation System and method for establishing TV setting based on viewer mood
US6665560B2 (en) 2001-10-04 2003-12-16 International Business Machines Corporation Sleep disconnect safety override for direct human-computer neural interfaces for the control of computer controlled functions
US20030081834A1 (en) 2001-10-31 2003-05-01 Vasanth Philomin Intelligent TV room
US8561095B2 (en) 2001-11-13 2013-10-15 Koninklijke Philips N.V. Affective television monitoring and control in response to physiological data
US7840250B2 (en) 2001-11-13 2010-11-23 Electrical Geodesics, Inc. Method for neural current imaging
US20030104865A1 (en) 2001-12-04 2003-06-05 Yuri Itkis Wireless wagering system
US6712468B1 (en) * 2001-12-12 2004-03-30 Gregory T. Edwards Techniques for facilitating use of eye tracking data
US8014847B2 (en) 2001-12-13 2011-09-06 Musc Foundation For Research Development Systems and methods for detecting deception by measuring brain activity
US7086075B2 (en) 2001-12-21 2006-08-01 Bellsouth Intellectual Property Corporation Method and system for managing timed responses to A/V events in television programming
US7063535B2 (en) 2001-12-21 2006-06-20 Jill Stamm System and method for facilitating early childhood brain development
US6585521B1 (en) 2001-12-21 2003-07-01 Hewlett-Packard Development Company, L.P. Video indexing based on viewers' behavior and emotion feedback
US6798461B2 (en) 2002-01-10 2004-09-28 Shmuel Shapira Video system for integrating observer feedback with displayed images
US7003139B2 (en) * 2002-02-19 2006-02-21 Eastman Kodak Company Method for using facial expression to determine affective information in an imaging system
JP2003242157A (ja) 2002-02-20 2003-08-29 Honda Motor Co Ltd 顧客の特性に応じた商品を検索するコンピュータシステム
US7471987B2 (en) 2002-03-08 2008-12-30 Arbitron, Inc. Determining location of an audience member having a portable media monitor
US20030177488A1 (en) 2002-03-12 2003-09-18 Smith Geoff S. Systems and methods for media audience measurement
ATE364096T1 (de) 2002-03-20 2007-06-15 Novartis Pharma Gmbh Verfahren zur diagnose und therapie von schizophrenie
US20030204412A1 (en) 2002-04-29 2003-10-30 John Brier Apparatus and method for providing on-line customized nutrition, fitness, and lifestyle plans based upon a user profile and goals
US8099325B2 (en) 2002-05-01 2012-01-17 Saytam Computer Services Limited System and method for selective transmission of multimedia based on subscriber behavioral model
US7614066B2 (en) 2002-05-03 2009-11-03 Time Warner Interactive Video Group Inc. Use of multiple embedded messages in program signal streams
US20040001616A1 (en) 2002-06-27 2004-01-01 Srinivas Gutta Measurement of content ratings through vision and speech recognition
JP4076067B2 (ja) 2002-07-02 2008-04-16 株式会社日立製作所 録画再生システム
CA2493194A1 (en) 2002-07-22 2004-01-29 Mediaone Network Inc. Auxiliary content delivery system
US7460827B2 (en) * 2002-07-26 2008-12-02 Arbitron, Inc. Radio frequency proximity detection and identification system and method
US20040092809A1 (en) 2002-07-26 2004-05-13 Neurion Inc. Methods for measurement and analysis of brain activity
US7020508B2 (en) 2002-08-22 2006-03-28 Bodymedia, Inc. Apparatus for detecting human physiological and contextual information
US8959016B2 (en) 2002-09-27 2015-02-17 The Nielsen Company (Us), Llc Activating functions in processing devices using start codes embedded in audio
US7222071B2 (en) * 2002-09-27 2007-05-22 Arbitron Inc. Audio data receipt/exposure measurement with code monitoring and signature extraction
US20120203363A1 (en) 2002-09-27 2012-08-09 Arbitron, Inc. Apparatus, system and method for activating functions in processing devices using encoded audio and audio signatures
JP4359810B2 (ja) 2002-10-01 2009-11-11 ソニー株式会社 ユーザ端末、データ処理方法、およびプログラム、並びにデータ処理システム
US20040068431A1 (en) 2002-10-07 2004-04-08 Gartner, Inc. Methods and systems for evaluation of business performance
ES2562933T3 (es) 2002-10-09 2016-03-09 Bodymedia, Inc. Aparato para detectar, recibir, obtener y presentar información fisiológica y contextual humana
AU2003287166A1 (en) 2002-10-15 2004-05-04 Medtronic Inc. Phase shifting of neurological signals in a medical device system
US20040073129A1 (en) * 2002-10-15 2004-04-15 Ssi Corporation EEG system for time-scaling presentations
FR2845883B1 (fr) * 2002-10-18 2005-08-05 Centre Nat Rech Scient Procede et dispositif de suivi medical ou cognitif en temps reel par l'analyse de l'activite electromagnetique cerebrale d'un individu, application du procede pour caracteriser et differencier des etats physiologiques ou pathologiques
AU2003284584A1 (en) 2002-11-22 2004-06-18 Matsushita Electric Industrial Co., Ltd. Operation history utilization system and method thereof
US7233684B2 (en) 2002-11-25 2007-06-19 Eastman Kodak Company Imaging method and system using affective information
CN1720762A (zh) * 2002-12-04 2006-01-11 皇家飞利浦电子股份有限公司 在耳机中使用蓝牙收发信机的立体声信号通信
US7483835B2 (en) * 2002-12-23 2009-01-27 Arbitron, Inc. AD detection using ID code and extracted signature
KR100519758B1 (ko) 2003-01-22 2005-10-07 삼성전자주식회사 용적맥파를 이용한 인체 안정도 평가방법 및 장치
BRPI0406873B1 (pt) 2003-01-27 2015-09-08 Compumedics Usa Inc aparelho e método para reconstrução de fontes online para eeg/meg e ecg/mcg
US8292433B2 (en) 2003-03-21 2012-10-23 Queen's University At Kingston Method and apparatus for communication between humans and devices
US20040219184A1 (en) 2003-03-25 2004-11-04 The Regents Of The University Of California Growth of large patterned arrays of neurons on CCD chips using plasma deposition methods
US7130673B2 (en) 2003-04-08 2006-10-31 Instrumentarium Corp. Method of positioning electrodes for central nervous system monitoring and sensing pain reactions of a patient
US20040210159A1 (en) * 2003-04-15 2004-10-21 Osman Kibar Determining a psychological state of a subject
US7706871B2 (en) 2003-05-06 2010-04-27 Nellcor Puritan Bennett Llc System and method of prediction of response to neurological treatment using the electroencephalogram
US20040236623A1 (en) 2003-05-20 2004-11-25 Vijoy Gopalakrishnan Methods and systems for constructing and maintaining sample panels
US20050033154A1 (en) * 2003-06-03 2005-02-10 Decharms Richard Christopher Methods for measurement of magnetic resonance signal perturbations
US6993380B1 (en) 2003-06-04 2006-01-31 Cleveland Medical Devices, Inc. Quantitative sleep analysis method and system
WO2005022293A2 (en) * 2003-06-20 2005-03-10 Brain Fingerprinting Laboratories, Inc. Method for a classification guilty knowledge test and integrated system for detection of deception and information
US7047056B2 (en) 2003-06-25 2006-05-16 Nellcor Puritan Bennett Incorporated Hat-based oximeter sensor
US6950698B2 (en) * 2003-07-02 2005-09-27 Instrumentarium Corp. Method of positioning electrodes for central nervous system monitoring
US20050132047A1 (en) 2003-07-10 2005-06-16 University Of Florida Research Foundation, Inc. Targeted messaging system and related methods
WO2005013174A2 (en) 2003-07-28 2005-02-10 Bergantino Paul V Method and apparatus for managing a user’s health
JP2005051654A (ja) 2003-07-31 2005-02-24 Sony Corp コンテンツ再生方法、コンテンツ再生装置、コンテンツ記録方法、コンテンツ記録メディア
US7394385B2 (en) 2003-07-31 2008-07-01 Wellcare Systems, Inc. Comprehensive monitoring system
US8200775B2 (en) 2005-02-01 2012-06-12 Newsilike Media Group, Inc Enhanced syndication
US7592908B2 (en) 2003-08-13 2009-09-22 Arbitron, Inc. Universal display exposure monitor using personal locator service
CA2537200C (en) 2003-08-29 2012-03-13 Nielsen Media Research, Inc. Audio based methods and apparatus for detecting a channel change event
US7577655B2 (en) 2003-09-16 2009-08-18 Google Inc. Systems and methods for improving the ranking of news articles
US20050071865A1 (en) 2003-09-30 2005-03-31 Martins Fernando C. M. Annotating meta-data with user responses to digital content
US20050071462A1 (en) 2003-09-30 2005-03-31 Ibm Corporation Creating user metric patterns
JP4789805B2 (ja) * 2003-10-02 2011-10-12 ティヴォ インク マルチスピード再生のためのコマーシャルの修正
US20050079474A1 (en) 2003-10-14 2005-04-14 Kenneth Lowe Emotional state modification method and system
US7496400B2 (en) * 2003-10-17 2009-02-24 Ge Healthcare Finland Oy Sensor arrangement
US7206625B2 (en) * 2003-10-23 2007-04-17 Vivosonic Inc. Method and apparatus for the collection of physiological electrical potentials
US20050107716A1 (en) 2003-11-14 2005-05-19 Media Lab Europe Methods and apparatus for positioning and retrieving information from a plurality of brain activity sensors
EP1687978A1 (en) 2003-11-17 2006-08-09 Koninklijke Philips Electronics N.V. Commercial insertion into video streams based on surrounding program content
JP2005160805A (ja) 2003-12-03 2005-06-23 Mitsubishi Electric Corp 個人認識装置および属性判定装置
US20050132401A1 (en) 2003-12-10 2005-06-16 Gilles Boccon-Gibod Method and apparatus for exchanging preferences for replaying a program on a personal video recorder
US8196168B1 (en) 2003-12-10 2012-06-05 Time Warner, Inc. Method and apparatus for exchanging preferences for replaying a program on a personal video recorder
US7895625B1 (en) 2003-12-24 2011-02-22 Time Warner, Inc. System and method for recommending programming to television viewing communities
DE602004022203D1 (de) 2004-01-02 2009-09-03 Interactive Productline Ab Spiel unter verwendung von hirnstromwellen
US8301218B2 (en) * 2004-01-08 2012-10-30 Neurosky, Inc. Contoured electrode
US20080177197A1 (en) 2007-01-22 2008-07-24 Lee Koohyoung Method and apparatus for quantitatively evaluating mental states based on brain wave signal processing system
GB2410359A (en) 2004-01-23 2005-07-27 Sony Uk Ltd Display
WO2006021952A2 (en) 2004-08-25 2006-03-02 Reability Inc. Motor training with brain plasticity
US20050177058A1 (en) 2004-02-11 2005-08-11 Nina Sobell System and method for analyzing the brain wave patterns of one or more persons for determining similarities in response to a common set of stimuli, making artistic expressions and diagnosis
US20050216243A1 (en) 2004-03-02 2005-09-29 Simon Graham Computer-simulated virtual reality environments for evaluation of neurobehavioral performance
US8788372B2 (en) 2004-03-08 2014-07-22 Sap Aktiengesellschaft Method and system for classifying retail products and services using characteristic-based grouping structures
US7463143B2 (en) * 2004-03-15 2008-12-09 Arbioran Methods and systems for gathering market research data within commercial establishments
US20050203798A1 (en) 2004-03-15 2005-09-15 Jensen James M. Methods and systems for gathering market research data
US7420464B2 (en) 2004-03-15 2008-09-02 Arbitron, Inc. Methods and systems for gathering market research data inside and outside commercial establishments
US8229469B2 (en) 2004-03-15 2012-07-24 Arbitron Inc. Methods and systems for mapping locations of wireless transmitters for use in gathering market research data
US7408460B2 (en) 2004-03-19 2008-08-05 Arbitron, Inc. Gathering data concerning publication usage
US20050273017A1 (en) * 2004-03-26 2005-12-08 Evian Gordon Collective brain measurement system and method
US8738763B2 (en) * 2004-03-26 2014-05-27 The Nielsen Company (Us), Llc Research data gathering with a portable monitor and a stationary device
EP1582965A1 (en) * 2004-04-01 2005-10-05 Sony Deutschland Gmbh Emotion controlled system for processing multimedia data
EP2164256B1 (en) 2004-04-02 2014-08-20 NDS Limited System for providing visable messages during PVR trick mode playback
US8135606B2 (en) * 2004-04-15 2012-03-13 Arbitron, Inc. Gathering data concerning publication usage and exposure to products and/or presence in commercial establishment
US20050240956A1 (en) 2004-04-22 2005-10-27 Kurt Smith Method and apparatus for enhancing wellness
US7463917B2 (en) 2004-04-28 2008-12-09 Medtronic, Inc. Electrodes for sustained delivery of energy
JP2005315802A (ja) 2004-04-30 2005-11-10 Olympus Corp ユーザ支援装置
US7281022B2 (en) 2004-05-15 2007-10-09 International Business Machines Corporation System, method, and service for segmenting a topic into chatter and subtopics
US7529690B2 (en) 2004-05-22 2009-05-05 Altaf Hadi System and method for delivering real time remote buying, selling, meeting, and interacting in a virtual reality environment
WO2005117693A1 (en) 2004-05-27 2005-12-15 Children's Medical Center Corporation Patient-specific seizure onset detection system
EP1758714A4 (en) 2004-06-14 2009-03-11 Cephos Corp QUESTION AND CONTROL PARADIGMS FOR THE DETECTION OF MISSING BY MEASURING BRAIN ACTIVITY
JP4833202B2 (ja) 2004-06-18 2011-12-07 ニューロントリックス インコーポレイテッド 神経学的疾患のための誘発反応試験システム
JP2006006355A (ja) 2004-06-22 2006-01-12 Sony Corp 生体情報の処理装置および映像音響再生装置
US20050289582A1 (en) 2004-06-24 2005-12-29 Hitachi, Ltd. System and method for capturing and using biometrics to review a product, service, creative work or thing
EP1767147A4 (en) 2004-06-25 2009-07-29 Olympus Corp ELECTRONIC DEVICE FOR DETECTING CEREBRAL WAVES AND HOUSING
US7359894B1 (en) 2004-06-30 2008-04-15 Google Inc. Methods and systems for requesting and providing information in a social network
CA2512945A1 (en) 2004-07-23 2006-01-23 Genesis Group Inc. System and method for estimating user ratings from user behavior and providing recommendations
US7895075B2 (en) 2004-08-12 2011-02-22 Cable Television Advertising Group Llc Method and apparatus for determining an effective media channel to use for advertisement
US20180146879A9 (en) 2004-08-30 2018-05-31 Kalford C. Fadem Biopotential Waveform Data Fusion Analysis and Classification Method
US7623823B2 (en) 2004-08-31 2009-11-24 Integrated Media Measurement, Inc. Detecting and measuring exposure to media content items
US8010460B2 (en) 2004-09-02 2011-08-30 Linkedin Corporation Method and system for reputation evaluation of online users in a social networking scheme
US20060053110A1 (en) * 2004-09-03 2006-03-09 Arbitron Inc. Out-of-home advertising inventory ratings methods and systems
US20070005752A1 (en) 2005-06-29 2007-01-04 Jitendra Chawla Methods and apparatuses for monitoring attention of a user during a collaboration session
US8335785B2 (en) 2004-09-28 2012-12-18 Hewlett-Packard Development Company, L.P. Ranking results for network search query
US7391835B1 (en) 2004-09-29 2008-06-24 Sun Microsystems, Inc. Optimizing synchronization between monitored computer system signals
JP4284538B2 (ja) 2004-10-19 2009-06-24 ソニー株式会社 再生装置および再生方法
US7682745B2 (en) 2004-10-29 2010-03-23 Medtronic, Inc. Medical device having lithium-ion battery
WO2006058274A2 (en) 2004-11-29 2006-06-01 Arbitron Inc. Systems and processes for use in media and/or market research
DE102004063249A1 (de) * 2004-12-23 2006-07-13 Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung e.V. Sensorsystem und Verfahren zur kapazitiven Messung elektromagnetischer Signale biologischen Ursprungs
US8788044B2 (en) 2005-01-21 2014-07-22 Michael Sasha John Systems and methods for tissue stimulation in medical treatment
US7249708B2 (en) 2005-02-04 2007-07-31 The Procter & Gamble Company Household management systems and methods
US20060176289A1 (en) 2005-02-05 2006-08-10 Summerbrook Media Incorporated Advertisement comprehension in mobile media
JP2006227994A (ja) 2005-02-18 2006-08-31 Olympus Corp 画像検索表示装置、画像検索表示方法及びプログラム
US8235725B1 (en) 2005-02-20 2012-08-07 Sensory Logic, Inc. Computerized method of assessing consumer reaction to a business stimulus employing facial coding
US9165280B2 (en) 2005-02-22 2015-10-20 International Business Machines Corporation Predictive user modeling in user interface design
US7922670B2 (en) 2005-02-24 2011-04-12 Warren Jones System and method for quantifying and mapping visual salience
US20060218046A1 (en) 2005-03-22 2006-09-28 Cerado, Inc. Method and system of allocating a sales representative
US20070214471A1 (en) 2005-03-23 2007-09-13 Outland Research, L.L.C. System, method and computer program product for providing collective interactive television experiences
JP2006305334A (ja) 2005-03-30 2006-11-09 Advanced Telecommunication Research Institute International 回答獲得装置及び評価解析装置
US7720351B2 (en) 2005-04-04 2010-05-18 Gutman Levitan Preservation and improvement of television advertising in digital environment
MX2007013297A (es) 2005-04-29 2008-03-07 Springboard Retail Networks Licensing Srl Sistemas y metodos para permitir la administracion de informacion que incorporan un dispositivo de computadora personal.
US20060257834A1 (en) 2005-05-10 2006-11-16 Lee Linda M Quantitative EEG as an identifier of learning modality
US20060259360A1 (en) 2005-05-16 2006-11-16 Manyworlds, Inc. Multiple Attribute and Behavior-based Advertising Process
US8024022B2 (en) * 2005-05-25 2011-09-20 Alfred E. Mann Foundation For Scientific Research Hermetically sealed three-dimensional electrode array
CA2613579A1 (en) 2005-07-01 2007-01-11 Gary Mcnabb Method, system and apparatus for entraining global regulatory bio-networks to evoke optimized self-organizing autonomous adaptive capacities
WO2007014965A2 (de) * 2005-08-04 2007-02-08 Swisscom Mobile Ag Verfahren und system der menschlichen wahrnehmung in kombination mit mobilkommunikations-systemen
KR20080046644A (ko) * 2005-08-09 2008-05-27 아이캡 테크놀로지스 인코포레이티드 사람의 감정 상태에 관한 장치 및 방법
US20070038516A1 (en) 2005-08-13 2007-02-15 Jeff Apple Systems, methods, and computer program products for enabling an advertiser to measure user viewing of and response to an advertisement
EP1758398A1 (en) 2005-08-23 2007-02-28 Syneola SA Multilevel semiotic and fuzzy logic user and metadata interface means for interactive multimedia system having cognitive adaptive capability
EP1921986A4 (en) * 2005-09-02 2011-11-30 Emsense Corp DEVICE AND METHOD FOR MEASURING ELECTRICAL ACTIVITY IN TISSUE
US7865235B2 (en) * 2005-09-12 2011-01-04 Tan Thi Thai Le Method and system for detecting and classifying the mental state of a subject
US20070060830A1 (en) 2005-09-12 2007-03-15 Le Tan Thi T Method and system for detecting and classifying facial muscle movements
US8099159B2 (en) 2005-09-14 2012-01-17 Zyto Corp. Methods and devices for analyzing and comparing physiological parameter measurements
WO2007102053A2 (en) * 2005-09-16 2007-09-13 Imotions-Emotion Technology Aps System and method for determining human emotion by analyzing eye properties
US20070067305A1 (en) 2005-09-21 2007-03-22 Stephen Ives Display of search results on mobile device browser with background process
WO2007041597A2 (en) 2005-10-03 2007-04-12 Teletech Holdings, Inc. Virtual retail assistant
US20070078700A1 (en) 2005-10-04 2007-04-05 Olaf Lenzmann Systems and methods to facilitate product market management
US7797186B2 (en) 2005-10-18 2010-09-14 Donnelly Andrew Dybus Method and system for gathering and recording real-time market survey and other data from radio listeners and television viewers utilizing telephones including wireless cell phones
JP4191718B2 (ja) 2005-10-24 2008-12-03 株式会社ＴａｎａーＸ 商品陳列棚システム及び購買行動分析プログラム
US7340060B2 (en) * 2005-10-26 2008-03-04 Black Box Intelligence Limited System and method for behavioural modelling
US7551952B2 (en) 2005-10-26 2009-06-23 Sam Technology, Inc. EEG electrode headset
US20070112460A1 (en) 2005-11-01 2007-05-17 Daniel Kiselik Method and system for facilitating individualized packaging and follow-up capability on a mass scale
US20060256133A1 (en) 2005-11-05 2006-11-16 Outland Research Gaze-responsive video advertisment display
US20070106170A1 (en) * 2005-11-10 2007-05-10 Conopco, Inc., D/B/A Unilever Apparatus and method for acquiring a signal
CN101365380A (zh) 2005-12-01 2009-02-11 莱克西克医疗技术有限公司 使用脑电图（eeg）测量来分析和评估抑郁和其他情绪紊乱的系统和方法
US20080086356A1 (en) * 2005-12-09 2008-04-10 Steve Glassman Determining advertisements using user interest information and map-based location information
US20070135727A1 (en) * 2005-12-12 2007-06-14 Juha Virtanen Detection of artifacts in bioelectric signals
US8613024B2 (en) 2005-12-13 2013-12-17 United Video Properties, Inc. Cross-platform predictive popularity ratings for use in interactive television applications
US9569979B2 (en) * 2005-12-14 2017-02-14 Manabu Masaoka Physiological and cognitive feedback device, system, and method for evaluating a response of a user in an interactive language learning advertisement
GB2448448A (en) 2005-12-20 2008-10-15 Arbitron Inc methods and system for conducting research operations
US20070150281A1 (en) 2005-12-22 2007-06-28 Hoff Todd M Method and system for utilizing emotion to search content
US20070150916A1 (en) 2005-12-28 2007-06-28 James Begole Using sensors to provide feedback on the access of digital content
US20090030780A1 (en) 2006-01-03 2009-01-29 Ds-Iq, Inc. Measuring effectiveness of marketing campaigns presented on media devices in public places using audience exposure data
US8689253B2 (en) 2006-03-03 2014-04-01 Sharp Laboratories Of America, Inc. Method and system for configuring media-playing sets
WO2008129356A2 (en) 2006-03-13 2008-10-30 Imotions-Emotion Technology A/S Visual attention and emotional response detection and display system
TW200740410A (en) * 2006-03-22 2007-11-01 Emotiv Systems Pty Ltd Electrode and electrode headset
US8190251B2 (en) * 2006-03-24 2012-05-29 Medtronic, Inc. Method and apparatus for the treatment of movement disorders
CN101410866A (zh) 2006-03-28 2009-04-15 皇家飞利浦电子股份有限公司 推荐食谱的系统和方法
EP2011017A4 (en) 2006-03-30 2010-07-07 Stanford Res Inst Int METHOD AND APPARATUS FOR ANNOTATING MULTIMEDIA STREAMS
US20070244977A1 (en) 2006-04-18 2007-10-18 Quixote Atkins Dynamic e-mail system and method
US7641341B2 (en) 2006-05-10 2010-01-05 Weinblatt Lee S Use of saccadic eye motion to indicate the level of human interest in response to visual stimuli
WO2007131526A1 (en) 2006-05-15 2007-11-22 Joost N.V. Method of associating program content data in a digital television network
JP2007310454A (ja) 2006-05-16 2007-11-29 Nippon Hoso Kyokai <Nhk> 画像評価装置および被験者集中度算出装置、並びに、画像評価プログラムおよび被験者集中度算出プログラム
KR200422399Y1 (ko) 2006-05-18 2006-07-26 고려대학교 산학협력단 감정 상태에 따른 피드백 장치
US7454313B2 (en) 2006-05-30 2008-11-18 Honeywell International Inc. Hierarchical workload monitoring for optimal subordinate tasking
WO2007147069A2 (en) 2006-06-14 2007-12-21 Advanced Brain Monitoring, Inc. Method for measuring central venous pressure or respiratory effort
US20080043013A1 (en) 2006-06-19 2008-02-21 Kimberly-Clark Worldwide, Inc System for designing shopping environments
US7676263B2 (en) 2006-06-23 2010-03-09 Neurovista Corporation Minimally invasive system for selecting patient-specific therapy parameters
US20080091463A1 (en) 2006-06-28 2008-04-17 Ravi Shakamuri Method for online health management
US20120245978A1 (en) 2006-07-12 2012-09-27 Arbitron, Inc. System and method for determinimg contextual characteristics of media exposure data
US7930199B1 (en) 2006-07-21 2011-04-19 Sensory Logic, Inc. Method and report assessing consumer reaction to a stimulus by matching eye position with facial coding
US8029138B2 (en) 2006-07-25 2011-10-04 Novavision, Inc. Dynamic peripheral stimuli for visual field testing and therapy
US20090138356A1 (en) 2006-08-24 2009-05-28 Skygrid, Inc. Systems and methods for content delivery
WO2008030493A2 (en) 2006-09-05 2008-03-13 Innerscope Research, Llc Method and system for determining audience response to a sensory stimulus
US20100004977A1 (en) * 2006-09-05 2010-01-07 Innerscope Research Llc Method and System For Measuring User Experience For Interactive Activities
US20110072553A1 (en) 2006-09-07 2011-03-31 Peter Chi Fai Ho Headgear Assembly
WO2008030542A2 (en) * 2006-09-07 2008-03-13 The Procter & Gamble Company Methods for measuring emotive response and selection preference
US20130124623A1 (en) 2006-09-12 2013-05-16 Adobe Systems Incorporated Attention tracking in an online conference
US20080065721A1 (en) * 2006-09-12 2008-03-13 Brian John Cragun Proximity-based web page content placement mechanism
US7885706B2 (en) * 2006-09-20 2011-02-08 New York University System and device for seizure detection
RU2457534C2 (ru) 2006-09-21 2012-07-27 Фераг Аг Печатная продукция и способ ее изготовления
AU2007301475B2 (en) * 2006-09-25 2013-04-18 Corassist Cardiovascular Ltd. Method and system for improving diastolic function of the heart
US20080147488A1 (en) 2006-10-20 2008-06-19 Tunick James A System and method for monitoring viewer attention with respect to a display and determining associated charges
AU2007308950B2 (en) * 2006-10-24 2012-05-17 Hello-Hello, Inc. Method for creating and analyzing advertisements
WO2008055078A2 (en) 2006-10-27 2008-05-08 Vivometrics, Inc. Identification of emotional states using physiological responses
US20080109840A1 (en) 2006-11-07 2008-05-08 Sbc Knowledge Ventures, L.P. System and method for advertisement skipping
US8381244B2 (en) 2006-11-21 2013-02-19 Abacast, Inc. Content injection system and methodology
WO2008064340A2 (en) * 2006-11-21 2008-05-29 Legacy Emanuel Hospital & Health Center System for seizure suppression
US20080133724A1 (en) 2006-11-30 2008-06-05 Clark Bryan W Integrated grocery selection and delivery based on queued recipes
WO2008064431A1 (en) 2006-12-01 2008-06-05 Latrobe University Method and system for monitoring emotional state changes
US8548554B2 (en) 2006-12-08 2013-10-01 Fraunhofer-Gesellschaft Zur Forderung Der Angewandten Forschung E.V. Dry electrode cap for electro-encephalography
US20080147742A1 (en) 2006-12-13 2008-06-19 Chris Allen Method and system for evaluating evaluators
JP4865811B2 (ja) 2006-12-15 2012-02-01 株式会社Ｖｉｓ総研 視聴傾向管理装置、システム及びプログラム
US8359209B2 (en) * 2006-12-19 2013-01-22 Hartford Fire Insurance Company System and method for predicting and responding to likelihood of volatility
US20080204273A1 (en) 2006-12-20 2008-08-28 Arbitron,Inc. Survey data acquisition
US20080152300A1 (en) * 2006-12-22 2008-06-26 Guideworks, Llc Systems and methods for inserting advertisements during commercial skip
CN101631496B (zh) 2006-12-22 2014-04-23 Sspt控股有限公司 用于评估商业传播的有效性的方法
US8768718B2 (en) 2006-12-27 2014-07-01 Cardiac Pacemakers, Inc. Between-patient comparisons for risk stratification of future heart failure decompensation
US20100250458A1 (en) 2009-03-30 2010-09-30 Mspot, Inc. Content based social networking system and method
US10621203B2 (en) 2007-01-26 2020-04-14 Information Resources, Inc. Cross-category view of a dataset using an analytic platform
US9767473B2 (en) 2007-02-09 2017-09-19 International Business Machines Corporation Method and apparatus for economic exploitation of waiting time of customers at call centers, contact centers or into interactive voice response (IVR) systems
WO2008104532A1 (en) * 2007-02-26 2008-09-04 Galderma Research & Development Topical composition comprising fluocinolone acetonide for use in depigmentation of the skin
US20090088610A1 (en) * 2007-03-02 2009-04-02 Lee Hans C Measuring Physiological Response to Media for Viewership Modeling
US20090253996A1 (en) 2007-03-02 2009-10-08 Lee Michael J Integrated Sensor Headset
US9215996B2 (en) 2007-03-02 2015-12-22 The Nielsen Company (Us), Llc Apparatus and method for objectively determining human response to media
US8230457B2 (en) 2007-03-07 2012-07-24 The Nielsen Company (Us), Llc. Method and system for using coherence of biological responses as a measure of performance of a media
US20090070798A1 (en) * 2007-03-02 2009-03-12 Lee Hans C System and Method for Detecting Viewer Attention to Media Delivery Devices
US20080218472A1 (en) 2007-03-05 2008-09-11 Emotiv Systems Pty., Ltd. Interface to convert mental states and facial expressions to application input
US20080295126A1 (en) 2007-03-06 2008-11-27 Lee Hans C Method And System For Creating An Aggregated View Of User Response Over Time-Variant Media Using Physiological Data
WO2008109699A2 (en) 2007-03-06 2008-09-12 Emotiv Systems Pty Ltd Electrode headset
WO2008109694A1 (en) 2007-03-06 2008-09-12 Emotiv Systems Pty Ltd Electrode and electrode headset
US20080221969A1 (en) 2007-03-07 2008-09-11 Emsense Corporation Method And System For Measuring And Ranking A "Thought" Response To Audiovisual Or Interactive Media, Products Or Activities Using Physiological Signals
US8473044B2 (en) 2007-03-07 2013-06-25 The Nielsen Company (Us), Llc Method and system for measuring and ranking a positive or negative response to audiovisual or interactive media, products or activities using physiological signals
US8782681B2 (en) 2007-03-08 2014-07-15 The Nielsen Company (Us), Llc Method and system for rating media and events in media based on physiological data
US8764652B2 (en) 2007-03-08 2014-07-01 The Nielson Company (US), LLC. Method and system for measuring and ranking an “engagement” response to audiovisual or interactive media, products, or activities using physiological signals
KR101464397B1 (ko) * 2007-03-29 2014-11-28 더 닐슨 컴퍼니 (유에스) 엘엘씨 마케팅 및 엔터테인먼트 효과의 분석
US20080249865A1 (en) 2007-04-03 2008-10-09 Robert Lee Angell Recipe and project based marketing and guided selling in a retail store environment
EP2150932A1 (en) 2007-04-06 2010-02-10 Gaiasoft IP Limited Content delivery system and method of delivering content
US20080255949A1 (en) 2007-04-13 2008-10-16 Lucid Systems, Inc. Method and System for Measuring Non-Verbal and Pre-Conscious Responses to External Stimuli
US8601386B2 (en) 2007-04-20 2013-12-03 Ingenio Llc Methods and systems to facilitate real time communications in virtual reality
US9886981B2 (en) * 2007-05-01 2018-02-06 The Nielsen Company (Us), Llc Neuro-feedback based stimulus compression device
JP5361868B2 (ja) 2007-05-01 2013-12-04 ニューロフォーカス・インコーポレーテッド 神経情報貯蔵システム
US8126220B2 (en) 2007-05-03 2012-02-28 Hewlett-Packard Development Company L.P. Annotating stimulus based on determined emotional response
US8392253B2 (en) 2007-05-16 2013-03-05 The Nielsen Company (Us), Llc Neuro-physiology and neuro-behavioral based stimulus targeting system
US20090328089A1 (en) * 2007-05-16 2009-12-31 Neurofocus Inc. Audience response measurement and tracking system
US20090024449A1 (en) * 2007-05-16 2009-01-22 Neurofocus Inc. Habituation analyzer device utilizing central nervous system, autonomic nervous system and effector system measurements
US8099315B2 (en) 2007-06-05 2012-01-17 At&T Intellectual Property I, L.P. Interest profiles for audio and/or video streams
US20090030287A1 (en) * 2007-06-06 2009-01-29 Neurofocus Inc. Incented response assessment at a point of transaction
US8494905B2 (en) * 2007-06-06 2013-07-23 The Nielsen Company (Us), Llc Audience response analysis using simultaneous electroencephalography (EEG) and functional magnetic resonance imaging (fMRI)
JP2008301971A (ja) 2007-06-06 2008-12-18 Fujitsu Component Ltd 脳波検出装置
WO2008154410A1 (en) 2007-06-06 2008-12-18 Neurofocus, Inc. Multi-market program and commercial response monitoring system using neuro-response measurements
NZ582469A (en) 2007-06-22 2012-10-26 Cmte Dev Ltd Scalp potential measuring using pre-amplifier
US8027518B2 (en) 2007-06-25 2011-09-27 Microsoft Corporation Automatic configuration of devices based on biometric data
WO2009011820A2 (en) 2007-07-13 2009-01-22 Wahrheit, Llc System and method for determining relative preferences for marketing, financial, internet, and other commercial applications
US7865916B2 (en) 2007-07-20 2011-01-04 James Beser Audience determination for monetizing displayable content
US8141002B2 (en) 2007-07-20 2012-03-20 International Business Machines Corporation System and method for visual representation of a social network connection quality
WO2009014763A2 (en) 2007-07-26 2009-01-29 Emsense Corporation A method and system for creating a dynamic and automated testing of user response
US20090036755A1 (en) 2007-07-30 2009-02-05 Neurofocus, Inc. Entity and relationship assessment and extraction using neuro-response measurements
WO2009018374A1 (en) 2007-07-30 2009-02-05 Neurofocus, Inc. Neuro-response stimulus and stimulus attribute resonance estimator
US8065203B1 (en) 2007-08-01 2011-11-22 Sas Institute Inc. Computer-implemented systems and methods for product attribute estimations
US8709054B2 (en) 2007-08-07 2014-04-29 Transcorp, Inc. Implantable vertebral frame systems and related methods for spinal repair
EP2182842A1 (en) 2007-08-23 2010-05-12 Massachusetts Institute of Technology Method and apparatus for reducing the number of channels in an eeg-based epileptic seizure detector
US20090062679A1 (en) 2007-08-27 2009-03-05 Microsoft Corporation Categorizing perceptual stimuli by detecting subconcious responses
WO2009032691A1 (en) * 2007-08-28 2009-03-12 Neurofocus, Inc. Consumer experience assessment system
US8386313B2 (en) 2007-08-28 2013-02-26 The Nielsen Company (Us), Llc Stimulus placement system using subject neuro-response measurements
US8635105B2 (en) 2007-08-28 2014-01-21 The Nielsen Company (Us), Llc Consumer experience portrayal effectiveness assessment system
US8392255B2 (en) 2007-08-29 2013-03-05 The Nielsen Company (Us), Llc Content based selection and meta tagging of advertisement breaks
US20090062680A1 (en) 2007-09-04 2009-03-05 Brain Train Artifact detection and correction system for electroencephalograph neurofeedback training methodology
US8229145B2 (en) 2007-09-05 2012-07-24 Avaya Inc. Method and apparatus for configuring a handheld audio device using ear biometrics
US8376952B2 (en) 2007-09-07 2013-02-19 The Nielsen Company (Us), Llc. Method and apparatus for sensing blood oxygen
US8494610B2 (en) 2007-09-20 2013-07-23 The Nielsen Company (Us), Llc Analysis of marketing and entertainment effectiveness using magnetoencephalography
US20090083129A1 (en) 2007-09-20 2009-03-26 Neurofocus, Inc. Personalized content delivery using neuro-response priming data
US20090098524A1 (en) 2007-09-27 2009-04-16 Walton Brien C Internet-based Pedagogical and Andragogical Method and System Using Virtual Reality
US8103328B2 (en) 2007-10-01 2012-01-24 Quantum Applied Science And Research, Inc. Self-locating sensor mounting apparatus
US20090089830A1 (en) 2007-10-02 2009-04-02 Blinkx Uk Ltd Various methods and apparatuses for pairing advertisements with video files
US8151292B2 (en) 2007-10-02 2012-04-03 Emsense Corporation System for remote access to media, and reaction and survey data from viewers of the media
US8655004B2 (en) 2007-10-16 2014-02-18 Apple Inc. Sports monitoring system for headphones, earbuds and/or headsets
WO2009052833A1 (en) 2007-10-23 2009-04-30 Mindmetic Ltd. Method, system and computer program for automated interpretation of measurements in response to stimuli
US8369939B2 (en) 2007-10-29 2013-02-05 Panasonic Corporation Activation apparatus, method, and computer program for brainwave interface system
US20090133047A1 (en) 2007-10-31 2009-05-21 Lee Hans C Systems and Methods Providing Distributed Collection and Centralized Processing of Physiological Responses from Viewers
CN101848676A (zh) 2007-11-06 2010-09-29 海得拓公司 用于进行脑电图描记的装置和方法
US20090259137A1 (en) 2007-11-14 2009-10-15 Emotiv Systems Pty Ltd Determination of biosensor contact quality
US20090150919A1 (en) 2007-11-30 2009-06-11 Lee Michael J Correlating Media Instance Information With Physiological Responses From Participating Subjects
US8069125B2 (en) 2007-12-13 2011-11-29 The Invention Science Fund I Methods and systems for comparing media content
US8347326B2 (en) 2007-12-18 2013-01-01 The Nielsen Company (US) Identifying key media events and modeling causal relationships between key events and reported feelings
US7889073B2 (en) 2008-01-31 2011-02-15 Sony Computer Entertainment America Llc Laugh detector and system and method for tracking an emotional response to a media presentation
CN101502418B (zh) 2008-02-05 2011-05-04 周常安 耳戴式脑电检测装置
US8271075B2 (en) 2008-02-13 2012-09-18 Neurosky, Inc. Audio headset with bio-signal sensors
CA2659698C (en) 2008-03-21 2020-06-16 Dressbot Inc. System and method for collaborative shopping, business and entertainment
US20090248484A1 (en) 2008-03-28 2009-10-01 Microsoft Corporation Automatic customization and rendering of ads based on detected features in a web page
US8566256B2 (en) 2008-04-01 2013-10-22 Certona Corporation Universal system and method for representing and predicting human behavior
AU2009251492A1 (en) 2008-04-17 2009-12-03 Arbitron Inc. Cross-media interactivity metrics
US8335717B2 (en) * 2008-04-18 2012-12-18 City University Of Hong Kong Profit opportunities across sponsored keyword auction markets
US8082215B2 (en) 2008-05-23 2011-12-20 The Invention Science Fund I, Llc Acquisition and particular association of inference data indicative of inferred mental states of authoring users
US8086563B2 (en) 2008-05-23 2011-12-27 The Invention Science Fund I, Llc Acquisition and particular association of data indicative of an inferred mental state of an authoring user
US8326408B2 (en) 2008-06-18 2012-12-04 Green George H Method and apparatus of neurological feedback systems to control physical objects for therapeutic and other reasons
US20090318773A1 (en) 2008-06-24 2009-12-24 Searete Llc, A Limited Liability Corporation Of The State Of Delaware Involuntary-response-dependent consequences
US8219438B1 (en) 2008-06-30 2012-07-10 Videomining Corporation Method and system for measuring shopper response to products based on behavior and facial expression
US8473024B2 (en) 2008-08-12 2013-06-25 Brainscope Company, Inc. Flexible headset for sensing brain electrical activity
US20100042012A1 (en) * 2008-08-15 2010-02-18 Karim Alhussiny Diagnostic device for remote sensing and transmitting biophysiological signals
EP2370147A4 (en) 2008-12-04 2014-09-17 Neurovista Corp UNIVERSAL ELECTRODE ARRANGEMENT FOR MONITORING BRAIN ACTIVITY
US20100145215A1 (en) * 2008-12-09 2010-06-10 Neurofocus, Inc. Brain pattern analyzer using neuro-response data
MX2011007037A (es) 2008-12-30 2011-07-20 York Res Foundation Of The City University Of New Metodos para reducir la incomodidad durante la electroestimulacion, y composiciones y aparatos para la misma.
JP5028431B2 (ja) 2009-01-07 2012-09-19 株式会社日立製作所 ネットワーク中継装置およびパケット振り分け方法
US8270814B2 (en) * 2009-01-21 2012-09-18 The Nielsen Company (Us), Llc Methods and apparatus for providing video with embedded media
US8464288B2 (en) * 2009-01-21 2013-06-11 The Nielsen Company (Us), Llc Methods and apparatus for providing personalized media in video
US9357240B2 (en) * 2009-01-21 2016-05-31 The Nielsen Company (Us), Llc Methods and apparatus for providing alternate media for video decoders
US20100214318A1 (en) 2009-02-24 2010-08-26 Neurofocus, Inc. Neurologically informed morphing
US20100215289A1 (en) 2009-02-24 2010-08-26 Neurofocus, Inc. Personalized media morphing
US20100218208A1 (en) 2009-02-26 2010-08-26 Comcast Cable Communications, Llc Method and Apparatus for Generating Alternative Commercials
US8307390B2 (en) 2009-02-26 2012-11-06 Comcast Cable Communications, Llc Re-addressable alternate content
US8391966B2 (en) 2009-03-16 2013-03-05 Neurosky, Inc. Sensory-evoked potential (SEP) classification/detection in the time domain
US20100249538A1 (en) 2009-03-24 2010-09-30 Neurofocus, Inc. Presentation measure using neurographics
US20100250325A1 (en) 2009-03-24 2010-09-30 Neurofocus, Inc. Neurological profiles for market matching and stimulus presentation
US20100249636A1 (en) 2009-03-27 2010-09-30 Neurofocus, Inc. Personalized stimulus placement in video games
US20100268540A1 (en) 2009-04-17 2010-10-21 Taymoor Arshi System and method for utilizing audio beaconing in audience measurement
US20100268573A1 (en) 2009-04-17 2010-10-21 Anand Jain System and method for utilizing supplemental audio beaconing in audience measurement
US8826317B2 (en) 2009-04-17 2014-09-02 The Nielson Company (Us), Llc System and method for determining broadcast dimensionality
US10008212B2 (en) 2009-04-17 2018-06-26 The Nielsen Company (Us), Llc System and method for utilizing audio encoding for measuring media exposure with environmental masking
US20100306120A1 (en) 2009-05-28 2010-12-02 Yunus Ciptawilangga Online merchandising and ecommerce with virtual reality simulation of an actual retail location
US20100332331A1 (en) 2009-06-24 2010-12-30 Craig Stephen Etchegoyen Systems and Methods for Providing an Interface for Purchasing Ad Slots in an Executable Program
US20100332319A1 (en) 2009-06-24 2010-12-30 Craig Stephen Etchegoyen Methods and Systems for Dynamic Serving of Advertisements in a Game or Virtual Reality Environment
JP2011005177A (ja) 2009-06-29 2011-01-13 Sony Corp 生体信号測定用装具及び生体信号測定方法
WO2011008793A1 (en) 2009-07-13 2011-01-20 Emsense Corporation Systems and methods for generating bio-sensory metrics
US20110015503A1 (en) 2009-07-17 2011-01-20 WAVi Medical apparatus for collecting patient electroencephalogram (eeg) data
US20110046502A1 (en) * 2009-08-20 2011-02-24 Neurofocus, Inc. Distributed neuro-response data collection and analysis
US20110046473A1 (en) * 2009-08-20 2011-02-24 Neurofocus, Inc. Eeg triggered fmri signal acquisition
US8655437B2 (en) * 2009-08-21 2014-02-18 The Nielsen Company (Us), Llc Analysis of the mirror neuron system for evaluation of stimulus
US10987015B2 (en) * 2009-08-24 2021-04-27 Nielsen Consumer Llc Dry electrodes for electroencephalography
CN102791194B (zh) 2009-10-27 2016-06-08 纽尔络维吉尔公司 头带和无线eeg监视系统
US20110106750A1 (en) 2009-10-29 2011-05-05 Neurofocus, Inc. Generating ratings predictions using neuro-response data
US9560984B2 (en) 2009-10-29 2017-02-07 The Nielsen Company (Us), Llc Analysis of controlled and automatic attention for introduction of stimulus material
US8209224B2 (en) * 2009-10-29 2012-06-26 The Nielsen Company (Us), Llc Intracluster content management using neuro-response priming data
RU2563433C2 (ru) 2009-11-04 2015-09-20 Конинклейке Филипс Электроникс Н.В. Устройство для позиционирования электродов на коже головы пользователя
US8335716B2 (en) 2009-11-19 2012-12-18 The Nielsen Company (Us), Llc. Multimedia advertisement exchange
US8335715B2 (en) * 2009-11-19 2012-12-18 The Nielsen Company (Us), Llc. Advertisement exchange using neuro-response data
US8055722B2 (en) 2009-12-02 2011-11-08 International Business Machines Corporation Notification control through brain monitoring of end user concentration
US8577451B2 (en) 2009-12-16 2013-11-05 Brainscope Company, Inc. System and methods for neurologic monitoring and improving classification and treatment of neurologic states
US20110153391A1 (en) 2009-12-21 2011-06-23 Michael Tenbrock Peer-to-peer privacy panel for audience measurement
US8239030B1 (en) 2010-01-06 2012-08-07 DJ Technologies Transcranial stimulation device and method based on electrophysiological testing
US8364255B2 (en) 2010-03-10 2013-01-29 Brainscope Company, Inc. Method and device for removing EEG artifacts
US20110270620A1 (en) 2010-03-17 2011-11-03 Neurofocus, Inc. Neurological sentiment tracking system
WO2011119502A1 (en) 2010-03-20 2011-09-29 Emsense Corporation Electroencephalogram (eeg) cluster electrodes
US8326396B2 (en) 2010-03-24 2012-12-04 Brain Products Gmbh Dry electrode for detecting EEG signals and attaching device for holding the dry electrode
US20110237971A1 (en) 2010-03-25 2011-09-29 Neurofocus, Inc. Discrete choice modeling using neuro-response data
US20110282749A1 (en) 2010-05-10 2011-11-17 Neurofocus, Inc. Methods and apparatus for providing advocacy as advertisement
US20110276504A1 (en) 2010-05-10 2011-11-10 Neurofocus, Inc. Methods and apparatus for providing remuneration for advocacy
US20110282231A1 (en) 2010-05-12 2011-11-17 Neurofocus, Inc. Mechanisms for collecting electroencephalography data
US8655428B2 (en) 2010-05-12 2014-02-18 The Nielsen Company (Us), Llc Neuro-response data synchronization
CN102259559A (zh) 2010-05-27 2011-11-30 鸿富锦精密工业（深圳）有限公司 脚轮装置
US8750857B2 (en) 2010-06-04 2014-06-10 Qualcomm Incorporated Method and apparatus for wireless distributed computing
US8494624B2 (en) 2010-06-25 2013-07-23 Electrical Geodesics, Inc. Method and apparatus for reducing noise in brain signal measurements
US20120004899A1 (en) 2010-07-04 2012-01-05 Taymoor Arshi Dynamic ad selection for ad delivery systems
WO2012012746A2 (en) 2010-07-22 2012-01-26 Washington University Multimodal brain computer interface
US8392251B2 (en) 2010-08-09 2013-03-05 The Nielsen Company (Us), Llc Location aware presentation of stimulus material
US8392250B2 (en) 2010-08-09 2013-03-05 The Nielsen Company (Us), Llc Neuro-response evaluated stimulus in virtual reality environments
US8396744B2 (en) 2010-08-25 2013-03-12 The Nielsen Company (Us), Llc Effective virtual reality environments for presentation of marketing materials
US20120072289A1 (en) 2010-09-16 2012-03-22 Neurofocus, Inc. Biometric aware content presentation
US20120083668A1 (en) 2010-09-30 2012-04-05 Anantha Pradeep Systems and methods to modify a characteristic of a user device based on a neurological and/or physiological measurement
US20120084139A1 (en) 2010-10-01 2012-04-05 Anantha Pradeep Systems and methods to match a representative with a commercial property based on neurological and/or physiological response data
US20120108995A1 (en) 2010-10-27 2012-05-03 Neurofocus, Inc. Neuro-response post-purchase assessment
US20120284112A1 (en) 2010-11-03 2012-11-08 Anantha Pradeep Systems and methods for social network and location based advocacy with neurological feedback
US20120284332A1 (en) 2010-11-03 2012-11-08 Anantha Pradeep Systems and methods for formatting a presentation in webpage based on neuro-response data
US20120130800A1 (en) 2010-11-24 2012-05-24 Anantha Pradeep Systems and methods for assessing advertising effectiveness using neurological data
US20120173701A1 (en) 2010-12-30 2012-07-05 Arbitron Inc. Matching techniques for cross-platform monitoring and information
US20120290409A1 (en) 2011-05-11 2012-11-15 Neurofocus, Inc. Marketing material enhanced wait states
US20130124365A1 (en) 2011-11-10 2013-05-16 Anantha Pradeep Dynamic merchandising connection system
US20130152506A1 (en) 2011-12-15 2013-06-20 Anantha Pradeep Dynamic package personalization system

Cited By (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102133099A (zh) * 2011-01-27 2011-07-27 中国医学科学院生物医学工程研究所 生物电评估观看3d影像不适的装置及方法
CN102133099B (zh) * 2011-01-27 2014-03-26 中国医学科学院生物医学工程研究所 生物电评估观看3d影像不适的装置及方法
CN103268560A (zh) * 2013-04-19 2013-08-28 杭州电子科技大学 一种基于脑电信号指标的投放前广告效果评价方法
CN103268560B (zh) * 2013-04-19 2017-02-08 杭州电子科技大学 一种基于脑电信号指标的投放前广告效果评价方法
CN104434140A (zh) * 2013-09-13 2015-03-25 Nhn娱乐公司 评价信息系统及利用此系统的评价方法
CN104434140B (zh) * 2013-09-13 2018-01-26 Nhn娱乐公司 评价信息系统及利用此系统的评价方法
US10188338B2 (en) 2013-09-13 2019-01-29 Nhn Entertainment Corporation Content evaluation system and content evaluation method using the system
US10206615B2 (en) 2013-09-13 2019-02-19 Nhn Entertainment Corporation Content evaluation system and content evaluation method using the system
CN106902463A (zh) * 2017-04-01 2017-06-30 陈明 一种增强信息刺激人体效果的方法
CN111787860A (zh) * 2018-12-21 2020-10-16 尼罗特兰德股份公司 存储多媒体消息的测量方法

Also Published As

Publication number Publication date
IL201187A0 (en) 2010-05-17
US20090024447A1 (en) 2009-01-22
US11250465B2 (en) 2022-02-15
US20200258116A1 (en) 2020-08-13
US20130185140A1 (en) 2013-07-18
US11790393B2 (en) 2023-10-17
KR101464397B1 (ko) 2014-11-28
WO2008121651A1 (en) 2008-10-09
US20180247332A1 (en) 2018-08-30
JP5309126B2 (ja) 2013-10-09
EP2130146A1 (en) 2009-12-09
IL201187A (en) 2017-12-31
US20090030717A1 (en) 2009-01-29
CN101711388B (zh) 2016-04-27
US20220237652A1 (en) 2022-07-28
US8484081B2 (en) 2013-07-09
JP2010522941A (ja) 2010-07-08
US20090024049A1 (en) 2009-01-22
KR20100016002A (ko) 2010-02-12
US10679241B2 (en) 2020-06-09
US8473345B2 (en) 2013-06-25
EP2130146A4 (en) 2011-08-24
US20090024448A1 (en) 2009-01-22

Similar Documents

Publication Publication Date Title
CN101711388B (zh) 营销和娱乐的效果分析
US11049134B2 (en) Neuro-physiology and neuro-behavioral based stimulus targeting system
US8494610B2 (en) Analysis of marketing and entertainment effectiveness using magnetoencephalography
US8494905B2 (en) Audience response analysis using simultaneous electroencephalography (EEG) and functional magnetic resonance imaging (fMRI)
US9886981B2 (en) Neuro-feedback based stimulus compression device
US8655437B2 (en) Analysis of the mirror neuron system for evaluation of stimulus
US20090024449A1 (en) Habituation analyzer device utilizing central nervous system, autonomic nervous system and effector system measurements
US20110046473A1 (en) Eeg triggered fmri signal acquisition
US20090328089A1 (en) Audience response measurement and tracking system
CN102054128A (zh) 利用神经响应数据产生评定预测
KR20100038107A (ko) 신경-반응 자극 및 자극 속성 공명 추정기
KR20100047865A (ko) 소비자 경험 평가 시스템
Harper et al. Stimulus sequence context differentially modulates inhibition‐related theta and delta band activity in a go/no‐go task
Biswas et al. Personality Perception Using Scenario Based Stimulation and Physiological Signals

Legal Events

Date Code Title Description
C06 Publication
PB01 Publication
C10 Entry into substantive examination
SE01 Entry into force of request for substantive examination
C14 Grant of patent or utility model
GR01 Patent grant
TR01 Transfer of patent right

Effective date of registration: 20210507

Address after: New York State, USA

Patentee after: Nielsen consumer Co.,Ltd.

Address before: New York State, USA

Patentee before: The Nielsen Company (US), LLC.

Effective date of registration: 20210507

Address after: New York State, USA

Patentee after: The Nielsen Company (US), LLC.

Address before: New York State, USA

Patentee before: TNC (USA) holding Co.

Effective date of registration: 20210507

Address after: New York State, USA

Patentee after: TNC (USA) holding Co.

Address before: California, USA

Patentee before: NEUROFOCUS, Inc.

TR01 Transfer of patent right