JP2015181004A - 分散人口統計情報を使用してメディアインプレッション(mediaimpressions)を決定するための方法及び装置 - Google Patents
分散人口統計情報を使用してメディアインプレッション(mediaimpressions)を決定するための方法及び装置 Download PDFInfo
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- H04L67/00—Network arrangements or protocols for supporting network services or applications
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- H—ELECTRICITY
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- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
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- H—ELECTRICITY
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- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/14—Session management
- H04L67/146—Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/2866—Architectures; Arrangements
- H04L67/30—Profiles
- H04L67/306—User profiles
Abstract
【解決手段】クライアントデバイス108でログインイベントを検出することに応答して、要求をインプレッションモニタシステム102へ送信する。ログインイベントは、インプレッションモニタシステムの第2のインターネットドメインとは異なる第1のインターネットドメインのインターネットベースのサービスに関連付ける。また、ログインレポートメッセージ118を、インターネットベースのサービスを提供するデータベース所有者へ送信する。ログインレポートメッセージは、第1及び第2のクッキー識別子を含み、インターネットベースのサービスの第1のインターネットドメイン及びインプレッションモニタシステムの第2のインターネットドメインに関連付ける。
【選択図】図1
Description
Claims (21)
- 分散人口統計情報を使用して、メディアインプレッションを決定するための方法であって、
第1のドメインの第1のクッキーを、第2のドメインのそれぞれの第2のクッキーに関連付けるステップであり、前記第2のクッキーが、前記第2のドメインから受信されたデータ構造内でそれぞれのメディア識別子に関連してマッピングされる、ステップと、
前記第1のクッキーのうちのそれぞれ1つに関連付けられた前記第2のクッキーの各々について、ユーザ人口統計情報を前記第2のクッキーに関連付けるステップであり、前記ユーザ人口統計情報が、前記第1のドメインにおいて、前記それぞれの第1のクッキーに対応するユーザについて維持される、ステップと
を含む方法。 - 前記第1のクッキーのうちのそれぞれ1つに関連付けられた前記第2のクッキーの各々について、前記それぞれの第1のクッキーを、前記第2のクッキーに対応する前記メディア識別子のうちの1つに関連付けるステップをさらに含む、請求項1に記載の方法。
- 前記メディア識別子が、前記第1のドメインにおいて受信される前に、前記第2のドメインにおいて暗号化される、請求項1に記載の方法。
- 各第1のクッキー及びその関連付けられた第2のクッキーが、同じクライアントコンピュータを識別する、請求項1に記載の方法。
- 前記第2のクッキー、前記ユーザ人口統計情報、及び前記メディア識別子に基づいて、インプレッションレポートを生成するステップをさらに含み、前記インプレッションレポートが、前記メディア識別子によって識別されたメディアコンテンツに接触した人口統計上の母集団を示す、請求項1に記載の方法。
- 前記インプレッションレポート内で前記第1のクッキー識別子を明らかにすることなく、前記インプレッションレポートを前記第2のドメインへ送信するステップをさらに含む、請求項5に記載の方法。
- 前記メディア識別子が、広告、テレビ番組、ウェブサイト又は映画のうちの少なくとも1つを識別する、請求項1に記載の方法。
- 分散人口統計情報を使用して、メディアインプレッションを決定するための装置であって、
第1のドメインの第1のクッキーを、第2のドメインのそれぞれの第2のクッキーに関連付けるためのクッキーマッチング部であり、前記第2のクッキーが、前記第2のドメインから受信されたデータ構造内でそれぞれのメディア識別子に関連してマッピングされる、クッキーマッチング部と、
前記第1のクッキーのうちのそれぞれ1つに関連付けられた前記第2のクッキーの各々について、ユーザ人口統計情報を前記第2のクッキーに関連付けるための人口統計関連付け部であり、前記ユーザ人口統計情報が、前記第1のドメインにおいて、前記それぞれの第1のクッキーに対応するユーザについて維持される、人口統計関連付け部と
を備える装置。 - 前記第1のクッキーのうちのそれぞれ1つに関連付けられた前記第2のクッキーの各々について、前記それぞれの第1のクッキーを、前記第2のクッキーに対応する前記メディア識別子のうちの1つに関連付けることをさらに備える、請求項8に記載の装置。
- 前記メディア識別子が、前記第1のドメインにおいて受信される前に、前記第2のドメインにおいて暗号化される、請求項8に記載の装置。
- 各第1のクッキー及びその関連付けられた第2のクッキーが、同じクライアントコンピュータを識別する、請求項8に記載の装置。
- 前記第2のクッキー、前記ユーザ人口統計情報、及び前記メディア識別子に基づいて、インプレッションレポートを生成するためのレポート生成部をさらに備え、前記インプレッションレポートが、前記メディア識別子によって識別されたメディアコンテンツに接触した人口統計上の母集団を示す、請求項8に記載の装置。
- 前記レポート生成部がさらに、前記インプレッションレポート内で前記第1のクッキー識別子を明らかにすることなく、前記インプレッションレポートを前記第2のドメインへ送信するためのものである、請求項12に記載の装置。
- 前記メディア識別子が、広告、テレビ番組、ウェブサイト又は映画のうちの少なくとも1つを識別する、請求項8に記載の装置。
- 命令が格納されている有形のコンピュータ可読媒体であって、前記命令は、実行されるとき、少なくとも、
第1のドメインの第1のクッキーを、第2のドメインのそれぞれの第2のクッキーに関連付けることであり、前記第2のクッキーが、前記第2のドメインから受信されたデータ構造内でそれぞれのメディア識別子に関連してマッピングされること、及び
前記第1のクッキーのうちのそれぞれ1つに関連付けられた前記第2のクッキーの各々について、ユーザ人口統計情報を前記第2のクッキーに関連付けることであり、前記ユーザ人口統計情報が、前記第1のドメインにおいて、前記それぞれの第1のクッキーに対応するユーザについて維持されること
をマシンに行わせる、コンピュータ可読媒体。 - 前記命令が、前記第1のクッキーのうちのそれぞれ1つに関連付けられた前記第2のクッキーの各々について、前記それぞれの第1のクッキーを、前記第2のクッキーに対応する前記メディア識別子のうちの1つに関連付けることを、前記マシンにさらに行わせる、請求項15に記載のコンピュータ可読媒体。
- 前記メディア識別子が、前記第1のドメインにおいて受信される前に、前記第2のドメインにおいて暗号化される、請求項15に記載のコンピュータ可読媒体。
- 各第1のクッキー及びその関連付けられた第2のクッキーが、同じクライアントコンピュータを識別する、請求項15に記載のコンピュータ可読媒体。
- 前記命令が、前記第2のクッキー、前記ユーザ人口統計情報、及び前記メディア識別子に基づいて、インプレッションレポートを生成することを、前記マシンに行わせ、前記インプレッションレポートが、前記メディア識別子によって識別されたメディアコンテンツに接触した人口統計上の母集団を示す、請求項15に記載のコンピュータ可読媒体。
- 前記命令が、前記インプレッションレポート内で前記第1のクッキー識別子を明らかにすることなく、前記インプレッションレポートを前記第2のドメインへ送信することを、前記マシンに行わせる、請求項19に記載のコンピュータ可読媒体。
- 前記メディア識別子が、広告、テレビ番組、ウェブサイト又は映画のうちの少なくとも1つを識別する、請求項15に記載のコンピュータ可読媒体。
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JP2015078539A Expired - Fee Related JP5867945B2 (ja) | 2010-12-20 | 2015-04-07 | 分散人口統計情報を使用してメディアインプレッション(mediaimpressions)を決定するための方法及び装置 |
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JP2017025262A Expired - Fee Related JP6325704B2 (ja) | 2010-12-20 | 2017-02-14 | 分散人口統計情報を使用してメディアインプレッション(media impressions)を決定するための方法及び装置 |
JP2018076946A Active JP6608989B2 (ja) | 2010-12-20 | 2018-04-12 | 分散人口統計情報を使用してメディアインプレッション(media impressions)を決定するための方法及び装置 |
JP2019193447A Active JP6870901B2 (ja) | 2010-12-20 | 2019-10-24 | 分散人口統計情報を使用してメディアインプレッション(media impressions)を決定するための方法及び装置 |
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JP2019193447A Active JP6870901B2 (ja) | 2010-12-20 | 2019-10-24 | 分散人口統計情報を使用してメディアインプレッション(media impressions)を決定するための方法及び装置 |
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JP2023064082A Pending JP2023089108A (ja) | 2010-12-20 | 2023-04-11 | 分散人口統計情報を使用してメディアインプレッション(media impressions)を決定するための方法及び装置 |
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