JP5247452B2 - プロモーションメディアアイテムの選択とプロモーションプログラムユニットの生成のためのシステムおよび方法 - Google Patents
プロモーションメディアアイテムの選択とプロモーションプログラムユニットの生成のためのシステムおよび方法 Download PDFInfo
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Description
本出願は、2005年9月30日に出願された米国仮特許出願第60/722,750号「メディアアイテムの入力セットに対応するメディアアイテムのセットをメディアアイテム間のメトリクスを使用して動的に特定するためのシステムおよび方法」に基づくパリ条約による優先権を主張する。また、本出願は、2005年10月26日に出願された米国仮特許出願第60/730,599号「個別にカスタマイズされたプロモーションメディアセットを組み込んだ個別にカスタマイズされたメディアセットを提供するためのシステムおよび方法」に基づくパリ条約による優先権を主張する。
1.特定のアルバムから3回の録音、もしくは同じアルバムから連続して2回の録音
2.特定のアーティストによる、もしくはアルバムのセットやアルバム集から4回の録音
3.特定のアーティストによる、もしくはアルバムのセットやアルバム集から連続して3回の録音
プログラムメディアアイテム選択プロセス140の動作の一例において、アーティストやアルバムのリスト、および/または各アーティストによる録音もしくは各アルバムからの録音の許可回数などの制約をプログラムユニットにおいて使用することができる。このような場合、選択プロセス140は、リストに記載されたアーティストおよびアルバムそれぞれによる選択回数が指定回数を超えないことを確実にするように機能してもよい。
1.プロモーションメディアアイテムと、プロモーションメディアアイテムに組み込まれたメディアアイテムおよび組み込まれたメディアアイテムの特性(アーティスト、俳優など)を共有する他のメディアアイテムとを関連付けるメトリクス
2.プロモーションメディアアイテムと、広告主が明示的に指定するメディアアイテムとを関連付けるメトリクス
3.プロモーションメディアアイテムと、特定の視聴者/ユーザ、広告主によって指定される視聴者/ユーザ、および/または特定の特徴を有する視聴者/ユーザによって好まれていることが分かっているメディアアイテムとを関連付けるメトリクス
4.特定のキーワードによって特1定されるプロモーションメディアアイテムと、それと同一のキーワードによって特定されるメディアアイテムとを関連付けるメトリクス
このようなメトリクスは、メディアアイテムとプロモーションメディアアイテムとを直接関連付ける明示型で表示することが可能である。あるいは、このようなメトリクスは暗黙型で表示することもできる。この暗黙型は、プロモーションメディアアイテムを一連の中間メディアアイテムを経てメディアアイテムと関連付けることができ、プロモーションメディアアイテムとメディアアイテムに関するメトリック値が中間メディアアイテムの一連のペアに関するメトリックの定義関数となるように、プロモーションメディアアイテムとメディアアイテムとを関連付ける。
もしくは
M(i,j)=M(i,i+1)*M(i+1,i+2)*...*M(i+k,j)
エッジが一連の類似値M(i,i+1),M(i+1,i+2),...,M(i+k,j)でラベル付けされている場合に、メディアアイテムiとプロモーションメディアアイテムjとの間のパスの類似値M(i,j)を計算するための他の方法は、当業者にとっては明らかであろう。
Claims (20)
- コンピュータの実行によるプロモーションプログラムユニットを生成するための方法であって、
ユーザの好みに関するデータを受信するステップと、
前記ユーザの好みに関するデータに対応するプロモーションメディアアイテムのリストを生成するステップと、
前記ユーザの好みに関するデータに対応するメディアアイテムのリストを生成するステップと、
前記プロモーションメディアアイテムのリストの中の少なくともひとつのプロモーションメディアアイテムを選択するステップと、
前記メディアアイテムのリストの中の少なくともひとつのメディアアイテムを選択するステップと、
前記少なくともひとつのプロモーションメディアアイテムと前記少なくともひとつのメディアアイテムとを組み合わせてプロモーションプログラムユニットとするステップと、を含み、
複数の前記選択ステップは、プロモーションプログラムユニットの特性に対する制約を実行し、
前記制約は、前記プロモーションプログラムユニットが、選択された最小の数のメディアアイテムを少なくとも含むこと、選択された最大の数を超えないプロモーションメディアアイテムを含むこと、及び選択された最大コストを超えない純費用を負担すること、を要求し、
前記プロモーションプログラムユニットを生成するためのコストは、選択された前記メディアアイテムについての予め定められたライセンス料の合計から、選択された前記プロモーションメディアアイテムによって発生すると予想される予め定められた収益の合計を減じて決定される、方法。 - 前記ユーザの好みに関するデータは、再生リストのような、前記ユーザによって選択されるメディアアイテムのリストを含む、請求項1に記載の方法。
- 前記ユーザの好みに関するデータは、前記ユーザのメディアプレーヤデバイス上で収集される前記ユーザのメディアアイテムプレイデータであって前記ユーザのメディアプレーヤデバイス上で再生されたメディアアイテムの履歴を示すメディアアイテムプレイデータを含む、請求項1に記載の方法。
- 複数の前記選択ステップは、前記選択されるメディアアイテムは全体で少なくとも所定の最小総再生時間を有すること及び前記選択されるプロモーションメディアアイテムは全体で選択された総再生時間を超えない再生時間を有することを要求するプロモーションプログラムユニットの特性に対する所定の制約を実行する、請求項1に記載の方法。
- 前記メディアアイテムは、再生可能なメディアファイル及び/又は対応する再生可能なメディアファイルを識別するメタデータを含む、請求項1に記載の方法。
- コンピュータの実行によりプロモーションプログラムユニットを生成するための方法であって、
ユーザの好みに関するデータを受信するステップと、
前記ユーザの好みに関するデータに対応する推奨メディアアイテムの仮セットを決定するステップと、
広告主からのプロモーションメタデータを受信するステップと、
前記ユーザの好みに関するデータおよび前記プロモーションメタデータに応じた少なくともひとつのプロモーションメディアアイテムと推奨メディアアイテムの仮セットのうち少なくともひとつとを、関連付けるステップと、
前記少なくともひとつのプロモーションメディアアイテムと前記関連付けられた推奨メディアアイテムとを組み合わせてプロモーションプログラムユニットとするステップと、
所定の制約を前記プロモーションプログラムユニットが満たすことについてテストし、前記プロモーションプログラムユニットが前記所定の制約を満たしていないならば、前記推奨されたメディアアイテムの仮セットを拡張セットに拡張するように、前記ユーザの好みに関するデータに対応する推奨メディアアイテムの拡張セットを決定するステップと、
前記推奨メディアアイテムの拡張セットを使用して、前記関連付けステップ、組合せステップ及びテストステップを繰り返すステップとを含む、方法。 - 前記関連付けステップは、前記プロモーションメタデータに対応する推奨プロモーションメディアアイテムのセットを決定すること、及び推奨メディアアイテムの仮セットの少なくともひとつへの関連付けのために前記推奨プロモーションメディアアイテムの少なくともひとつを選ぶことを含む、請求項6に記載の方法。
- 前記プロモーションプログラムユニットをテストするための制約は、選択された最小の数のメディアアイテムを要求し、当該メディアアイテムは選択された最小総再生時間を有する、請求項6に記載の方法。
- 前記プロモーションプログラムユニットをテストするための制約は、前記プロモーションプログラムユニットが選択された最大の数を超えないプロモーションメディアアイテムを含むことを要求し、当該プロモーションメディアアイテムは選択された総再生時間を超えない、請求項6に記載の方法。
- 前記プロモーションプログラムユニットをテストするための制約は、前記プロモーションプログラムユニットが選択された最大コストを超えない純費用を負うことを要求し、前記プロモーションプログラムユニットを生成するためのコストは、選択された前記メディアアイテムについての予め定められたライセンス料の合計から、前記プロモーションプログラムユニットを形成するために組合せられる選択された前記プロモーションメディアアイテムによって発生する予め定められた予想収益の合計で減じて決定される、請求項6に記載の方法。
- 前記プロモーションプログラムユニットをテストするための制約は、適用可能な著作権法の下でライセンス又は免除の資格を得るために録音内容選択条件に従うように、前記プロモーションプログラムユニットに含まれるメディアアイテムの数についての制約を満たすことを要求する、請求項6に記載の方法。
- 前記プロモーションプログラムユニットをテストするための制約は、前記プロモーションプログラムユニットが、選択された最大の額を超えない額の、選択されたメディアアイテムの予め定められたライセンス料の合計を負うことを要求する、請求項6に記載の方法。
- コンピュータの実行によるカスタマイズされたプロモーションプログラムユニットの構築に使用するためのプロモーションメディアアイテムのセットを特定する方法であって、
個人ユーザに関連するメディアアイテムの再生リストを入力として受信するステップと、
前記入力再生リストに対応する推奨メディアアイテムの仮セットを形成すべく前記再生リストを拡張するステップと、
プロモーションメディアアイテムのセットを受信するステップと、
前記推奨メディアアイテムの仮セット及び前記プロモーションメディアアイテムのセットの間の関連レベルを反映するメトリックを含む知識ベースにアクセスすることによって、前記プロモーションメディアアイテムのそれぞれにメトリック値を割り当てるステップと、
前記割り当てられたメトリック値に従ってプロモーションメディアアイテムのサブセットを選択するステップと、
前記カスタマイズされたプロモーションプログラムユニットを形成するために、前記推奨メディアアイテムの仮セットの少なくともひとつを、前記選択されたプロモーションメディアアイテムのサブセットの少なくともひとつと一緒に組み合わせるステップとを含む方法。 - 前記割り当てるステップは、第一のメディアアイテムと、プロモーションメディアアイテムに関して明示的類似値を有する第二のメディアアイテムとの間の類似値を使用して、前記第一のメディアアイテムと前記プロモーションメディアアイテムとの間の暗黙的類似値を生成するステップを含む、請求項13に記載の方法。
- 前記拡張するステップは、
メディアアイテムのターゲットセットを受信するステップと、
前記推奨メディアアイテムの仮セットを、前記メディアアイテムのターゲットセットに基づいて生成するステップと、を含み、
前記ターゲットセットは、少なくともひとつのターゲットプロモーションメディアアイテムと関連付けられることが広告主によって明示的に特定される少なくともひとつのメディアアイテムを含む請求項13に記載の方法。 - 前記メディアアイテムは、再生可能なメディアファイルを含む請求項13に記載の方法。
- 前記プロモーションメディアアイテムは、商業広告を含む請求項13に記載の方法。
- 前記メディアアイテムは、再生可能なメディアファイルを特定するメタデータを含む請求項13に記載の方法。
- プロモーションプログラムユニットを構成するためのシステム(102)であって、
ユーザの好みに関するデータ(112、114、116のいずれか)へアクセス又は受信し、前記ユーザの好みに関するデータに対応するメディアアイテム及びプロモーションメディアアイテムを選択するように構成された、プログラムユニットメディアアイテム選択手段(140)と、
前記ユーザの好みに関するデータに対応するメディアアイテムデジタルデータファイル(145)をデータストアからダウンロードし、またダウンロードした当該ファイルを推奨メディアアイテムデジタルデータファイル(152)のデータストアに記録するように構成されたメディアアイテムファイル選択手段(150)と、
前記ユーザの好みに関するデータに対応するプロモーションメディアアイテムデジタルデータファイル(124)をデータストアからダウンロードし、またダウンロードした当該ファイルを推奨プロモーションメディアアイテムデジタルデータファイル(162)のデータストアに記録するように構成されたコマーシャルメディアアイテムファイル選択手段(160)と、
プロモーションプログラムユニットを形成するために前記推奨メディアアイテムデジタルデータファイル及び推奨プロモーションメディアアイテムデジタルデータファイルを組み合わせるように構成されたプロモーションプログラムユニット構築手段(170)とを含み、
前記プログラムユニットメディアアイテム選択手段(140)は、さらに、少なくともひとつのプログラムユニット制約(130)へアクセス又は受信するように構成され、前記プログラムユニットメディアアイテム選択手段は、前記プロモーションプログラムユニットを形成するために、前記制約を満たす前記メディアアイテム及びプロモーションメディアアイテムを選択するように構成され、
前記制約は、前記プロモーションプログラムユニットが、選択された最小の数のメディアアイテムを少なくとも含むこと、選択された最大の数を超えないプロモーションメディアアイテムを含むこと、及び選択された最大コストを超えない純費用を負担することを要求し、前記プロモーションプログラムユニットを生成するためのコストは、選択された前記メディアアイテムについての予め定められたライセンス料の合計から、選択された前記プロモーションメディアアイテムによって発生すると予想される予め定められた収益の合計を減じて決定される、システム。 - 前記制約は、さらに、前記選択されるメディアアイテムは全体で少なくとも所定の最小総再生時間を有し、前記選択されるプロモーションメディアアイテムは全体で選択された総再生時間を超えないことを要求する、請求項19に記載のシステム。
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US11423088B2 (en) | 2018-06-11 | 2022-08-23 | Kabushiki Kaisha Toshiba | Component management device, component management method, and computer program product |
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WO2007038806A3 (en) | 2007-10-25 |
US7877387B2 (en) | 2011-01-25 |
US8745048B2 (en) | 2014-06-03 |
EP1938262A4 (en) | 2011-09-07 |
KR20110128952A (ko) | 2011-11-30 |
BRPI0616789A2 (pt) | 2011-07-05 |
US20070078836A1 (en) | 2007-04-05 |
KR20110128953A (ko) | 2011-11-30 |
KR101217397B1 (ko) | 2012-12-31 |
EP1938262A2 (en) | 2008-07-02 |
CN101379520A (zh) | 2009-03-04 |
US20110119127A1 (en) | 2011-05-19 |
KR20090013155A (ko) | 2009-02-04 |
JP2009510532A (ja) | 2009-03-12 |
WO2007038806A2 (en) | 2007-04-05 |
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