WO2006040974A1 - マーケティング情報提供システム - Google Patents
マーケティング情報提供システム Download PDFInfo
- Publication number
- WO2006040974A1 WO2006040974A1 PCT/JP2005/018434 JP2005018434W WO2006040974A1 WO 2006040974 A1 WO2006040974 A1 WO 2006040974A1 JP 2005018434 W JP2005018434 W JP 2005018434W WO 2006040974 A1 WO2006040974 A1 WO 2006040974A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- promotion
- unit
- information
- marketing information
- product
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Definitions
- the present invention relates to a marketing information provision system for providing promotion information in a store or the like.
- a customer recognition device that recognizes customer in / out by wireless communication with a customer terminal (for example, a customer's mobile phone) is arranged at the store entrance / exit, and each product approaches, contacts, stays with the customer's products.
- the tag device that detects time etc. is connected respectively, the service providing server collects the results detected by the customer recognition device and the tag device as customer's history information, and determines the detail level of the content based on the history information.
- Product information that enables product introduction to be efficiently performed by extracting the information on the stored product information and the recommended information that defines the product to be introduced, information about the product stored in advance, and transmitting it to the customer terminal.
- a method and apparatus have been proposed (see Patent Document 3).
- image information in the store is calculated at a specific time interval
- customer's location information in the store is calculated
- customer movement information is collected
- the location information of the product is obtained by the information of the transmitting / receiving device power attached to the product.
- Product movement information is calculated at specific time intervals, and the collected customer information is collected.
- Customer movement information, product movement information, and product purchase information purchased by the customer are associated with each other
- a method for calculating product selection behavior information that calculates information on products selected, reviewed, or purchased before a particular customer enters a store and goes out of business, and collects it as product selection behavior information for the customer;
- An implementation system has been proposed (see Patent Document 4).
- Patent Document 1 Japanese Patent Application Publication No. 2001-243214
- Patent Document 2 Japanese Patent Application Laid-Open No. 2001-357073
- Patent Document 3 Japanese Patent Application Laid-Open No. 2002-342640
- Patent Document 4 Japanese Patent Application Laid-Open No. 11-175597
- Patent document 5 Unexamined-Japanese-Patent No. 2004-184752
- the conventional marketing information providing system has taken measures against sales based on sales result information and customer preference information such as information on store terminal power such as POS terminals and customer questionnaire results. As such, it is a promotional activity that anticipates the next visit to the store.
- IC tags are attached to each product, product movement The route can be grasped but the customer's behavior pattern can not be collected. Therefore, it is not possible to acquire important elements in marketing such as the time taken to review products in the process of product purchase, cases that did not lead to purchase at a lost end, and the customer's interest in each product. Can not be reflected in marketing activities. Further, according to the method of introducing a product by wireless communication with a customer terminal, the product can not be introduced to a customer who does not own the customer terminal.
- a system has been proposed that allows customers to collect product selection behavior information, it does not realize real-time sales promotion activities for customers who are currently visiting the store.
- a sales support system has been proposed that shows sales promotion using displays and liquid crystal projectors, and links the contents of the promotion among sales areas. You can not change the content of.
- the present invention has been made in view of the above circumstances, and analyzes customer behavior based on a video taken at a predetermined position, and selects in real time based on customer behavior! Aims to provide a marketing information provision system that can provide various promotional information.
- the present invention can take any of the following aspects.
- a marketing information providing system comprises a camera unit for capturing an image of a target range, an image processing unit for performing image processing of image data sent from the camera unit, and an image processing by the image processing unit.
- a video storage unit for storing the result and the video data captured by the camera unit; an image analysis unit for analyzing the behavior of the person in the video by analyzing the stored video data;
- a promotion data storage unit storing content data for promotion of the product, a promotion data storage unit storing the content data for promotion of the product, and a content for promotion of the product.
- An information providing unit for distributing, and a content reproduction unit for reproducing the distributed promotional content In which and a part
- the camera unit, the content reproducing unit, and the information providing unit are connected via a communication network, and the information providing unit The content for promotion is distributed to the content reproduction unit via the communication network.
- the behavior of the person in the photographed video is analyzed through the communication network such as a network, and the effective promotion information selected based on the behavior of the customer is provided to the target person (customer). It becomes possible.
- the promotion execution determination unit determines whether to promote a product according to the action trajectory of the person. And determine which promotional content to deliver.
- the promotion data storage unit stores content data including video data and audio data
- the content The reproduction unit includes a display unit that displays video data of the promotion content, and an audio reproduction unit that reproduces audio data of the promotion content.
- video data when providing promotional content, can be used for visual promotion, visual promotion, and auditory promotion using audio data.
- the system further includes a detection unit for detecting an action trajectory of the person.
- a distance sensor for example, a distance sensor, an infrared sensor, a temperature sensor, etc.
- a temperature sensor etc.
- the above-described marketing information providing system includes a marketing information storage unit that collects and manages marketing information including sales information obtained from a sales terminal, The determination unit determines the promotional content to be distributed based on the marketing information stored in the marketing information storage unit.
- the image analysis unit extracts and analyzes an action trajectory of a person in the target range and a staying time at each position.
- the marketing information storage unit stores product information related to a product corresponding to a person's action, and the promotion execution determination unit is based on the analysis result by the image analysis unit and the product information. It is determined that the promotional content of the product that is the object of interest of the person in the target range is to be distributed.
- the marketing information storage unit stores sales information obtained in real time by the sales terminal, and the promotion execution determination unit Is the commerce associated with the sales information. It shall be decided to deliver the promotional content of the product.
- the current top selling products etc. can be grasped in real time based on the sales information, and promotion activities can be performed according to the dynamically changing sales situation.
- the promotion execution determination unit determines at least one of the analysis result of the image analysis unit and the sales information obtained from the sales terminal. Accordingly, the purchasing behavior of the target person is recognized, and the content for promotion of the product related to the purchasing behavior of the target person is extracted from the marketing information storage unit.
- the marketing information storage unit stores priority information on a manufacturer or a supplier of a product, and the above-mentioned promotion
- the execution determination unit determines promotion content to be distributed according to the priority information.
- the content reproduction unit includes a display unit for displaying video data of the content for promotion, and a content related to the content for promotion. It shall have a printing unit to print the sales promotion cupon as the collected information.
- the display unit includes a touch panel for performing an operation instruction on a display screen, and the printing unit is operated according to the operation of the touch panel. Is to print the coupon.
- the marketing information storage unit stores movement information of the product that is obtained with an IC tag attached to the product.
- the promotion execution determination unit determines the content for promotion to be distributed based on the movement information and the sales information.
- the movement information of the item purchased by the specific person, etc. is stored based on the item movement information obtained from the IC tag. It is possible to accumulate in the department and obtain the relationship etc. of purchase information of individual goods and movement information. In addition, it is possible to determine appropriate promotion content to be distributed, based on the relationship between product purchase information and movement information. In addition, it is possible to select and deliver effective Pue motion content by using both information of product movement information and action trajectory information of a target person by image analysis.
- the present invention is based on the video taken at a predetermined position! It is possible to provide a marketing information providing system capable of analyzing customer behavior and providing selected promotion information based on the customer behavior in real time.
- FIG. 1 is a block diagram showing a configuration of a marketing information providing system according to a first embodiment of the present invention.
- FIG. 2 An explanatory view showing an arrangement configuration at a store in a marketing information providing system according to a second embodiment of the present invention.
- FIG. 3 The image of each camera in the marketing information providing system of the second embodiment Figure shown
- ⁇ 5 A diagram showing action locus information on a person obtained by the image analysis unit in the marketing information providing system of the second embodiment
- FIG. 6 A diagram showing the action locus of a person extracted in the marketing information providing system of the second embodiment
- FIG. 8 A diagram showing information used in the data delivery program of the marketing information providing system of the third embodiment.
- FIG. 1 is a block diagram showing a configuration of a marketing information providing system according to a first embodiment of the present invention.
- the present embodiment is an example of a system configuration capable of providing marketing information in real time.
- the marketing information providing system includes a plurality of camera units (cameras) 11, 12, 13, 14, an image processing unit 19, an image storage unit 18, an image analysis unit 21, and a promotion.
- the system comprises a screen execution determination unit 22, a promotion data storage unit 23, a promotion data editing unit 24, an information providing unit 20, and a plurality of display devices (displays) 15 and 16.
- the camera units 11 to 14 are connected to the communication network 17 and pick up an image of each arrangement position, in order to understand the movement and condition of a person, to monitor the occurrence of an event, and to transmit an image. Will be provided.
- the image processing unit 19 performs image processing of the video transmitted from each camera unit 11 to 14.
- the video storage unit 18 stores the image data of the processing result subjected to the image processing by the image processing unit 19 and the video data transmitted from each of the camera units 11 to 14.
- the image analysis unit 21 analyzes the stored video data, recognizes the situation in the work place, analyzes the movement of the person, and generates action trajectory information.
- the promotion execution determination unit 22 determines whether to promote a product or not and which promotion content is to be provided, according to the behavior trajectory trend of the person obtained by the image analysis unit 21.
- the promotion data storage unit 23 stores content data for promotion of each product provided when promoting a product according to the judgment result of the promotion execution judgment unit 22.
- the promotion data editing unit 24 edits the promotion data stored in the promotion data storage unit 23 into the length designated by the promotion execution determination unit 22.
- the information providing unit 20 provides information by distributing the promotion content edited by the promotion data editing unit 24 through the communication network 17.
- the display devices 15 and 16 receive, display and reproduce the promotional content provided from the information providing unit 20. In addition, sound is reproduced on display devices 15 and 16 You may have a speaker for it.
- multimedia data such as video and audio obtained from each of the camera units 11 to 14 is subjected to image processing by the image processing unit 19 to obtain personal information and time information contained in the video. , Event information, state change information, etc., and based on the acquired information, the image analysis unit 21 analyzes and learns and recognizes the person's action information, and based on the recognition result of the person's action, The promotion execution determination unit 22 determines which promotion data should be displayed, and transmits designated promotion data to a specific display device 15 or 16 through the information providing unit 20, thereby Display promotion data in real time for a specific person based on the trajectory.
- the camera units 21 to 24 are taken as an example of the input source, and based on the result of image processing performed by the image processing unit 19 from camera images, the image analysis unit 21 analyzes the person's action trajectory. Although acquisition is performed, the image analysis unit 21 can also acquire a person's action trajectory based on the information of each sensor using various input device devices such as a distance sensor, an infrared sensor, and a temperature sensor as an input source.
- various input device devices such as a distance sensor, an infrared sensor, and a temperature sensor as an input source.
- the image analysis unit 21 is obtained by the image processing unit 19 by using the camera units 21 to 24 as an image input device together with various input device devices such as a distance sensor, an infrared sensor, and a temperature sensor.
- various input device devices such as a distance sensor, an infrared sensor, and a temperature sensor.
- various media can be distributed, such as a video source displayed using the display devices 15 and 16, character information, an audio source reproduced using a speaker, and the like.
- FIG. 2 is an explanatory view showing an arrangement configuration in a store in a marketing information providing system according to a second embodiment of the present invention.
- the second embodiment is an example that more specifically describes the marketing information providing system of the first embodiment.
- a plurality of monitoring cameras (first to sixth cameras) 31 to 36 are arranged in the store, and displays (displays A to Display D) 37 to 40 are also installed.
- the block configuration of the marketing information providing system is the same as that of the first embodiment shown in FIG. 1 except that the numbers of cameras and displays are different.
- FIG. 3 is a diagram showing an image of each camera in the marketing information providing system of the second embodiment, and shows an image input from the cameras 31 to 36 at an arbitrary time.
- the first camera screen 41 is an image from the first camera 31, the second camera screen 42 is an image with a second camera 32 power, the third camera screen 43 is an image from the third camera 33, and the fourth camera screen 44 Shows an image from the fourth camera 34, respectively.
- a person A45 shown on the third camera screen 43 is a customer who is a target of distributing promotion data in the present embodiment.
- Image processing is performed by the image processing unit 19 based on the input video to extract a person in the image. The image processing results are shown in Fig.4.
- FIG. 4 is a diagram showing an image processing result in the marketing information providing system of the second embodiment.
- the first camera image processing result 56 shows the image processing result based on the image from the first camera 31
- the second camera image processing result 57 shows the image processing result based on the image from the second camera 32.
- the third camera image processing result 58 is the image processing result based on the image from the third camera 33
- the fourth camera image processing result 59 is the image from the fourth camera 34
- the image processing result based on each is shown.
- the image processing results based on other camera force images are also the same.
- Image processing result information 46 obtained by this image processing includes clothing 47, color information 48, face information 49, hairstyle 50, height 51, body type 52, age 53, sex 54, in-store position 55, selected products 68 and the like.
- Similar image processing results can be obtained for the video from the other camera.
- the processing results obtained by the image processing unit 19 are stored in the video storage unit 18 together with the video.
- the image analysis unit 21 takes out the obtained image processing result information 46 from the video storage unit 18 and obtains an action locus for each person, a purchase history, a stay time for each sales floor, and a hand from the product shelf. Products, products returned to the product shelf, or product information placed in the basket, etc. are extracted. For example, in the case of the action trajectory of the person A45, the image analysis unit 21 calculates the time-series drop-in position and the stay time at each drop-in position for the specific person.
- FIG. 5 is a diagram showing action trajectory information on the person A obtained by the image analysis unit in the marketing information providing system of the second embodiment
- FIG. 6 is a diagram of the motion information of the second embodiment
- FIG. 16 is a diagram showing the action trajectory of person A extracted in the querying information providing system.
- the image analysis unit 21 the number 62, the time 63, the camera number 64 (the first camera 01 to the sixth camera 06) in which the person A45 appears, individually assigned to each event, the location information of the person A staying A65, location information B66, and the staying time at the location 67 are summarized in time-table data in the form of a table.
- the time 63 and the stay time 67 are shown in units of thousandths of a second, and the time 63 is, for example, 19:40:00 1 September 78 2004 (event number 002 8), same 2 seconds. It indicates an absolute time such as 970 (event number 0046), and a stay time 67 indicates an absolute time difference between each event!
- FIG. 6 illustrates the action trajectory 75 of the person A45, the stay A1 point 76, and the stay A2 point 77.
- this second embodiment it is possible to grasp the action trajectory of a specific person, the stay point in each sales floor, and the stay time. It can be said that the customer who entered the store staying at a specific place shows an interest in the items on the product shelf. Also, depending on the length of stay, it is possible to measure the degree of interest, and also measure the index of lost goods purchase. In this way, by grasping the behavior of each specific customer, it becomes possible to grasp in real time the product group having an interest in each customer, and the promotion data of the product in accordance with the behavior and interest information of the person is distributed. It is possible to
- the actual advertising effectiveness of the promotion data can be It can measure.
- the sales promotion effect by applying feedback to the store side or the side providing the promotion data for the percentage of the customers who actually watched such.
- the details of the action locus information such as the customer's place-of-stay information that can be acquired by the image processing unit 19 and the image analysis unit 21
- more detailed information such as the position of the selected product shelf and the information on the individual commodity brand examined Information may be used.
- FIG. 7 is a block diagram showing the configuration of the marketing information providing system according to the third embodiment of the present invention
- FIG. 8 is information used in the data delivery program of the marketing information providing system of the third embodiment.
- the marketing information providing system includes a plurality of camera units (cameras) 81, 82, 83, 84, an image processing unit 89, a video storage unit 88, an image analysis unit 91, and a marketability.
- the camera units 81 to 84 are connected to the communication network 87 and pick up an image of each arrangement position, in order to grasp the movement and condition of a person, to monitor the occurrence of an event, and to transmit an image. Will be provided.
- the image processing unit 89 performs image processing of the video sent from each of the camera units 81 to 84.
- the video storage unit 88 stores the image data of the processing result subjected to the image processing by the image processing unit 89 and the video data transmitted from each of the camera units 81 to 84.
- the image analysis unit 91 analyzes the accumulated video data, recognizes a scene situation, analyzes a movement of a person, and generates action trajectory information.
- a marketing information storage unit 95 collects and manages marketing information such as sales information obtained from sales terminals such as multimedia terminals, POS terminals and kiosk terminals installed in the store.
- the promotion execution determination unit 92 determines whether or not to promote a product according to the action trajectory of the person obtained by the image analysis unit 91 and the marketing information storage unit 95, and the marketing information, and which promotion content is Judge whether to offer Wow.
- the promotion data storage unit 93 stores content data for promotion of each product provided when promoting a product according to the determination result of the promotion execution determination unit 92.
- the promotion data editing unit 94 edits the promotion data stored in the promotion data storage unit 93 into the length designated by the promotion execution determination unit 92.
- the information providing unit 90 distributes the promotion content edited by the promotion data editing unit 94 through the communication network 87 to provide information.
- the display devices 85 and 86 receive, display, and reproduce the promotional content provided by the information providing unit 90.
- the marketing information storage unit 95 stores information from multimedia terminals, POS terminals, etc., in real time, and stores current sales status, inventory information, sales information from other stores, etc. .
- the promotion execution determination unit 92 is recommended by the data distribution program 101 set in advance to sell the currently sold products 102 and the poorly sold dead products 103, recommended to the customer.
- the promotion data to be distributed to each customer is determined based on the priority items such as product 104, strategic product 105 that you want to sell strategically, high profit ratio product 106 with high profit, and large item with high inventory 107. Delivery to display devices 85 to 86 through information provider 90
- a product or a franchise chain that has made a sales promotion in the current sales situation or the store, or has a comprehensive sales strategy for the store that has developed the franchise chain.
- Distribution of promotion data, etc. compared with simply distributing promotion data mechanically, it becomes possible to distribute promotion data according to each customer's behavior timing, and promotion activities that reflect the sales strategies of products in stores more It becomes possible.
- an LED display is disposed in the gap between the product shelf and the product shelf. It is also possible to display data.
- FIG. 9 is a diagram showing a specific example of product relevance information in the marketing information providing system of the fourth embodiment of the present invention.
- the block configuration of the marketing information provision system of the fourth embodiment is the same as that of the third embodiment shown in FIG.
- the operation of the marketing information providing system of the fourth embodiment will be described using FIG. 7 and FIG. Based on the information from the respective camera units 81 to 84, through the image processing unit 89 and the image analysis unit 91, the position where the customer stayed in each product shelf, the relation based on the action locus information such as each product etc.
- Product information to be stored is stored in the marketing information storage unit 95.
- sales information of POS terminal power in the store is accumulated in real time, and the sales status for each product can be confirmed from this sales information.
- the product relevance information 111 shown in FIG. 9 is a specific example of product relevance as to which other product has been purchased at the same time for a customer who has purchased a boxed lunch.
- the total number of lunch box purchase customers 112 is 150.
- the number of purchase customers is only 113.
- the number of purchasers is only for the lunch box, and the other products are forty for 40 people, and the number of purchase customers is 114.
- the promotion execution determination unit 92 determines the relationship based on the relationship information from the marketing information storage unit 95.
- the product information of the product is obtained and the target customer comes near the display place of the corresponding product, or is currently examining it.
- the behavior trajectory of the customer in the store is obtained in real time, and the relationship information of the target product is obtained, whereby the product that the customer dropped in and became interested in is obtained. It will be possible to distribute the preview motion data of the product that is correlated with that product (which is likely to be purchased simultaneously). It is not registered in the POS until the customer goes to the register counter and settles the payment, but in this embodiment, the measurement of stay time such as the place where the customer visits and the product review time is measured in real time. By making it possible to recognize the product as a candidate for purchase and display the data related to the product in real time, it is possible to increase the consumer's willingness to purchase the related product.
- the promotion data for delivery to the customer is exemplified by the promotion data of the product in the store in the present embodiment, but the promotion of the store or the promotion of the manufacturer or the company delivering the product to the store is taken as an example. It is also possible to handle advertising mediums such as TV promotion, TV, music and other entertainment related promotions.
- the block configuration of the marketing information providing system of the fifth embodiment is the same as that of the third embodiment shown in FIG.
- the operation of the marketing information providing system of the fifth embodiment will be described below.
- the marketing information storage unit 95 contains priority information such as the degree of contribution of each product manufacturer who delivers products to the store. For example, they are sales subsidies that are powerful to manufacturers, information on product prices, rebates, etc.
- the promotion execution determination unit 92 determines promotion data to be distributed based on the priority information (information on the degree of contribution).
- product promotion activities can be performed according to the contribution of the manufacturer that supplies the product to the store, and the supplier is focused on sales promotion in the store. Promotional activities can be conducted on the desired products.
- the store side can sell the preferential distribution right of the promotion data to be distributed to the customer to the supplier side, which can be a new revenue source as a distribution service of the promotion data. The While distributing promotional data and streaming data on the display
- the customer's behavior is grasped by the image processing unit 89 and the image analysis unit 91, and the information etc. of the customer who actually stopped near the display or the customer who stopped the force, etc. is managed, and the actual promotion data is realized. You can measure the advertising effectiveness of. In addition, it is possible to estimate the sales promotion effect by providing feedback to the store side, which has the percentage of the customers who actually watched such a site, and the side that provided the promotion data, and the distributed promotion It also becomes possible to charge according to the audience rating of data, and it becomes possible to estimate the advertising cost according to the advertising effect.
- FIG. 10 is a block diagram showing the configuration of a marketing information provision system according to a sixth embodiment of the present invention.
- the marketing information provision system of the fifth embodiment includes a plurality of camera units (cameras) 121, 122, 123, 124, an image processing unit 129, a video storage unit 128, an image analysis unit 131, Shopping information storage unit 135, promotion execution determination unit 132, promotion data storage unit 133, promotion data editing unit 134, information providing unit 130, a plurality of display devices (displays) 125 and 126, and each display
- the printer is configured to have the respective printer devices (printers) 136 and 137 connected to the devices 125 and 126, respectively.
- the camera units 121 to 124 are connected to the communication network 127 and pick up images of the respective installation positions, and are used to understand the movement and condition of a person, to monitor the occurrence of an event, and to transmit an image. It will be set up.
- the image processing unit 129 performs image processing of the video sent from each of the camera units 121 to 124.
- the video storage unit 128 stores the image data of the processing result obtained by the image processing unit 129 and the video data to which the respective camera units 121 to 124 are also transmitted.
- the image analysis unit 131 analyzes the stored video data, recognizes a scene situation, analyzes a movement of a person, and generates action trajectory information.
- the marketing information storage unit 135 collects and manages information obtained from multimedia terminals, POS terminals, kiosk terminals etc. installed in the store.
- the promotion execution determination unit 132 determines whether or not to promote the product according to the action trajectory of the person obtained by the image analysis unit 131 and the marketing information storage unit 135 and the marketing information, and Determine whether to provide promotional content. Promotion data storage unit
- Reference numeral 133 stores content data for promotion of each product provided when promoting a product based on the determination result of the promotion execution determination unit 132.
- the promotion motion data editing unit 134 edits the promotion motion data stored in the promotion data storage unit 133 into the length designated by the promotion execution determination unit 132.
- the information providing unit 130 distributes the promotion content edited by the promotion data editing unit 134 through the communication network 127 to provide information.
- the display devices 125 and 126 receive, display and reproduce the promotional content provided from the information providing unit 130, and the printer devices 136 and 137 print out the provided promotional content.
- the target person is interested in the displayed promotion data.
- the provided information can be printed by, for example, issuing a discount coupon for a specific product from the printer 136 or 137 connected to the display 125 or 126.
- a sixth embodiment it is possible to distribute relevant information such as the issue of a coupon for promotion of a product related to the distribution data, which is distributed and displayed only after the promotion data is distributed. By doing this, sales promotion activities can be performed according to each customer's behavior and product interest.
- the display for display is a touch panel system
- the customer can process the ticketing by himself.
- the promotion data selected by the promotion execution determination unit 132 it becomes possible for the individual customer to search for data matching the user's preferences using the touch panel, and only the promotion data to be distributed also by the store side power. It is possible to select promotional data that matches the personal preferences of the individual and also issue coupons associated with it.
- the block configuration of the marketing information providing system of the seventh embodiment is the same as that of the sixth embodiment shown in FIG. The operation of the marketing information providing system of the seventh embodiment will be described below.
- an IC tag is attached to each product.
- the movement information for each product obtained from the attached IC tag is accumulated in real time in the marketing information accumulation unit 135.
- the image processing unit 129 and the image analysis unit 131 store in real time in the marketing information storage unit 135 action trajectory information such as the movement trajectory of each person and the staying time at each position.
- the promotion execution determination unit 132 determines the promotion data to be distributed based on the information including the movement information of the product obtained from the marketing information storage unit 135, and performs distribution through the information provision unit 130. This causes appropriate promotion data to be displayed on the display 125, 126 at the appropriate position.
- IC Information from the tag is stored in the marketing information storage unit 135, and the promotion execution determination unit 132 should distribute based on the relationship between the sales information and movement information of the individual product obtained from the marketing information storage unit 135. It is possible to determine promotional data. Also, by combining movement information for each product with action locus information such as a customer's action locus and stay time obtained by the image processing unit 129 and the image analysis unit 131, a person's action locus and a product movement history are obtained. Can be associated, and storing the correspondence information in the marketing information storage unit 135 enables the promotion execution determination unit 132 to determine appropriate distribution data using the correspondence information.
- a camera is installed in a target range in a store or the like, and image processing is performed on video information of the camera to realize the action trajectory of a person who is a customer. It is possible to extract in time, reflect the customer's behavior pattern, purchasing pattern etc. in the marketing system, and to provide sales promotion information based on the acquired information according to the behavior locus and purchasing interest etc. It is possible to deliver customized multimedia data such as video and audio to an appropriate place in real time. For this reason, it is possible to perform effective promotion data delivery as compared to delivering uniform information.
- the present invention analyzes the behavior of the customer based on the video taken at the predetermined position, and provides the effect of being able to provide the selected effective promotion information based on the behavior of the customer in real time. It is useful for marketing information provision systems etc. that provide promotional information to stores, etc.
Abstract
Description
Claims
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
JP2004-298627 | 2004-10-13 | ||
JP2004298627A JP2006113711A (ja) | 2004-10-13 | 2004-10-13 | マーケティング情報提供システム |
Publications (1)
Publication Number | Publication Date |
---|---|
WO2006040974A1 true WO2006040974A1 (ja) | 2006-04-20 |
Family
ID=36148269
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/JP2005/018434 WO2006040974A1 (ja) | 2004-10-13 | 2005-10-05 | マーケティング情報提供システム |
Country Status (2)
Country | Link |
---|---|
JP (1) | JP2006113711A (ja) |
WO (1) | WO2006040974A1 (ja) |
Cited By (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JP2009289183A (ja) * | 2008-05-30 | 2009-12-10 | V-Sync Co Ltd | コンテンツ提供システム、コンテンツ提供方法、およびプログラム |
EP2204768A1 (en) * | 2008-12-23 | 2010-07-07 | Samsung Electronics Co., Ltd. | Apparatus for providing content according to user's interest in content and method for providing content according to user's interest in content |
CN102187355A (zh) * | 2008-10-14 | 2011-09-14 | Nec软件有限公司 | 信息提供装置、信息提供方法和记录介质 |
US20130136304A1 (en) * | 2011-11-30 | 2013-05-30 | Canon Kabushiki Kaisha | Apparatus and method for controlling presentation of information toward human object |
US10438215B2 (en) | 2015-04-10 | 2019-10-08 | International Business Machines Corporation | System for observing and analyzing customer opinion |
CN110322258A (zh) * | 2018-03-29 | 2019-10-11 | 佛山市顺德区顺达电脑厂有限公司 | 促销讯息播送方法 |
CN112508592A (zh) * | 2019-09-13 | 2021-03-16 | 东芝泰格有限公司 | 区域转移预测装置及存储介质 |
Families Citing this family (38)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JP2007094592A (ja) * | 2005-09-27 | 2007-04-12 | Fusion Kk | マーケティングデータ収集分析システム、サーバシステム及びマーケティングデータ収集分析プログラム |
JP2008112401A (ja) * | 2006-10-31 | 2008-05-15 | Mitsubishi Electric Corp | 広告効果測定装置 |
JP4972491B2 (ja) * | 2007-08-20 | 2012-07-11 | 株式会社構造計画研究所 | 顧客動作判定システム |
JP4719761B2 (ja) * | 2008-03-26 | 2011-07-06 | 三菱電機インフォメーションシステムズ株式会社 | お勧め商品管理システム及びプログラム |
US20100036720A1 (en) * | 2008-04-11 | 2010-02-11 | Microsoft Corporation | Ubiquitous intent-based customer incentive scheme |
JP5260233B2 (ja) * | 2008-10-29 | 2013-08-14 | 三菱電機インフォメーションシステムズ株式会社 | 追跡装置、追跡方法及び追跡プログラム |
JP2010113692A (ja) * | 2008-11-10 | 2010-05-20 | Nec Corp | 顧客行動記録装置及び顧客行動記録方法並びにプログラム |
JP5711364B2 (ja) * | 2011-05-24 | 2015-04-30 | Necソリューションイノベータ株式会社 | 情報処理装置、その制御方法、制御プログラム、情報処理システム、及び情報処理方法 |
JP5321713B2 (ja) * | 2012-05-18 | 2013-10-23 | 沖電気工業株式会社 | サービス支援システム及びプログラム |
JP2014056356A (ja) * | 2012-09-11 | 2014-03-27 | Toshiba Tec Corp | 販売促進判定装置及び販売促進判定方法 |
JP2014164439A (ja) * | 2013-02-22 | 2014-09-08 | Kddi Corp | 広告効果予測装置、広告効果予測方法、およびシステム |
KR20160032033A (ko) * | 2013-07-18 | 2016-03-23 | 페이팔, 인코포레이티드 | 리버스 쇼루밍 및 상인-고객 인게이지먼트 시스템 |
JP5490298B1 (ja) * | 2013-09-10 | 2014-05-14 | 株式会社セオン | 店内情報配信装置、店内情報配信方法及び店内情報配信プログラム |
JP6354233B2 (ja) * | 2014-03-19 | 2018-07-11 | 日本電気株式会社 | 販売促進装置、情報処理装置、情報処理システム、販売促進方法及びプログラム |
JP6476678B2 (ja) * | 2014-09-19 | 2019-03-06 | 富士ゼロックス株式会社 | 情報処理装置及び情報処理プログラム |
JP5704279B1 (ja) * | 2014-10-14 | 2015-04-22 | 富士ゼロックス株式会社 | 関連付プログラム及び情報処理装置 |
JP5962747B2 (ja) * | 2014-12-24 | 2016-08-03 | 富士ゼロックス株式会社 | 関連付プログラム及び情報処理装置 |
US20180002109A1 (en) | 2015-01-22 | 2018-01-04 | Nec Corporation | Shelf space allocation management device and shelf space allocation management method |
JP7000006B2 (ja) * | 2015-05-22 | 2022-01-19 | 株式会社LeapOne | 販売情報利用装置、販売情報利用方法、およびプログラム |
JP6781906B2 (ja) * | 2015-05-22 | 2020-11-11 | 株式会社LeapOne | 販売情報利用装置、販売情報利用方法、およびプログラム |
JP2017076338A (ja) * | 2015-10-16 | 2017-04-20 | ソニー株式会社 | 情報処理装置、および情報処理方法、ウェアラブル端末、並びにプログラム |
JP2017084083A (ja) * | 2015-10-28 | 2017-05-18 | 株式会社日立製作所 | 送客管理装置、および送客管理方法 |
JP6069565B1 (ja) * | 2016-05-30 | 2017-02-01 | サイジニア株式会社 | レコメンド装置、レコメンド方法、およびプログラム |
JP7465476B2 (ja) * | 2017-03-23 | 2024-04-11 | 日本電気株式会社 | 決済処理装置、方法および決済処理プログラム |
JP6978871B2 (ja) * | 2017-08-03 | 2021-12-08 | 株式会社アスコン | 販売促進システム、機械学習装置および機械学習用データ提供装置 |
JP6559264B2 (ja) * | 2018-01-17 | 2019-08-14 | 株式会社リクルート | 販売促進システム、情報管理サーバ、およびプログラム |
JP6999237B2 (ja) * | 2018-04-05 | 2022-01-18 | 矢崎エナジーシステム株式会社 | 案内システム |
WO2019234997A1 (ja) * | 2018-06-08 | 2019-12-12 | パナソニックIpマネジメント株式会社 | 食品管理システム |
JP6798529B2 (ja) * | 2018-06-13 | 2020-12-09 | 日本電気株式会社 | 情報処理装置、情報処理システム、販売促進方法及びプログラム |
JP2020047157A (ja) * | 2018-09-21 | 2020-03-26 | 富士ゼロックス株式会社 | 商品推薦装置、商品推薦システム及びプログラム |
JP2020067985A (ja) * | 2018-10-26 | 2020-04-30 | ヤフー株式会社 | 測定装置、測定方法、および測定プログラム |
JP7442280B2 (ja) * | 2019-08-21 | 2024-03-04 | 興和株式会社 | 情報表示システム及び情報表示装置 |
JP2021039589A (ja) * | 2019-09-04 | 2021-03-11 | 東芝テック株式会社 | 店舗装置及びプログラム |
WO2021059139A1 (en) | 2019-09-27 | 2021-04-01 | Ricoh Company, Ltd. | Apparatus, image processing system, communication system, method for setting, image processing method, and recording medium |
JP7078073B2 (ja) * | 2020-07-31 | 2022-05-31 | 日本電気株式会社 | 情報処理装置、情報処理システム、販売促進方法及びプログラム |
JP7276419B1 (ja) | 2021-12-24 | 2023-05-18 | 富士通株式会社 | 情報処理プログラム、情報処理方法、および情報処理装置 |
JP7315048B1 (ja) | 2022-02-21 | 2023-07-26 | 富士通株式会社 | 配信プログラム、配信方法および情報処理装置 |
JP7276535B1 (ja) | 2022-02-22 | 2023-05-18 | 富士通株式会社 | 情報処理プログラム、情報処理方法、および情報処理装置 |
Citations (12)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JPH11175597A (ja) * | 1997-12-10 | 1999-07-02 | Hitachi Ltd | 商品選択行動情報算出方法及びその実施システム |
JP2000324445A (ja) * | 1999-05-10 | 2000-11-24 | Nri & Ncc Co Ltd | 顧客行動画像データ記録装置および顧客行動画像データ記録方法 |
JP2002032403A (ja) * | 2000-07-18 | 2002-01-31 | Sony Communication Network Corp | データ配信システム、データ配信方法、及び記憶媒体 |
JP2002041761A (ja) * | 2000-07-28 | 2002-02-08 | Toshiba Corp | 商品情報管理装置、商品情報入出力装置、および商品情報管理方法 |
WO2002099767A1 (en) * | 2001-06-06 | 2002-12-12 | Sensormatic Electronics Corporation | Complete integrated self-checkout system and method |
JP2003067551A (ja) * | 2001-08-29 | 2003-03-07 | Hitachi Ltd | マーケティング調査方法、及びマーケティング調査のためのシステム |
JP2003099582A (ja) * | 2001-06-06 | 2003-04-04 | Hitachi Ltd | 画像データを用いた状況分析支援方法及びシステム |
JP2003256705A (ja) * | 2002-03-01 | 2003-09-12 | Fujitsu Ltd | 販売処理方法 |
JP2003263641A (ja) * | 2002-03-11 | 2003-09-19 | Mitsubishi Heavy Ind Ltd | 移動分析装置 |
JP2004094589A (ja) * | 2002-08-30 | 2004-03-25 | Toppan Printing Co Ltd | 商品情報配信システム、商品情報配信方法、商品情報表示端末、ならびに、センタサーバ |
JP2004178276A (ja) * | 2002-11-27 | 2004-06-24 | Toshiba Lighting & Technology Corp | 売場計画支援システム |
JP2004184752A (ja) * | 2002-12-04 | 2004-07-02 | Seiko Epson Corp | 販売支援システムと販売支援方法と販売支援プログラム |
-
2004
- 2004-10-13 JP JP2004298627A patent/JP2006113711A/ja not_active Withdrawn
-
2005
- 2005-10-05 WO PCT/JP2005/018434 patent/WO2006040974A1/ja active Application Filing
Patent Citations (12)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JPH11175597A (ja) * | 1997-12-10 | 1999-07-02 | Hitachi Ltd | 商品選択行動情報算出方法及びその実施システム |
JP2000324445A (ja) * | 1999-05-10 | 2000-11-24 | Nri & Ncc Co Ltd | 顧客行動画像データ記録装置および顧客行動画像データ記録方法 |
JP2002032403A (ja) * | 2000-07-18 | 2002-01-31 | Sony Communication Network Corp | データ配信システム、データ配信方法、及び記憶媒体 |
JP2002041761A (ja) * | 2000-07-28 | 2002-02-08 | Toshiba Corp | 商品情報管理装置、商品情報入出力装置、および商品情報管理方法 |
WO2002099767A1 (en) * | 2001-06-06 | 2002-12-12 | Sensormatic Electronics Corporation | Complete integrated self-checkout system and method |
JP2003099582A (ja) * | 2001-06-06 | 2003-04-04 | Hitachi Ltd | 画像データを用いた状況分析支援方法及びシステム |
JP2003067551A (ja) * | 2001-08-29 | 2003-03-07 | Hitachi Ltd | マーケティング調査方法、及びマーケティング調査のためのシステム |
JP2003256705A (ja) * | 2002-03-01 | 2003-09-12 | Fujitsu Ltd | 販売処理方法 |
JP2003263641A (ja) * | 2002-03-11 | 2003-09-19 | Mitsubishi Heavy Ind Ltd | 移動分析装置 |
JP2004094589A (ja) * | 2002-08-30 | 2004-03-25 | Toppan Printing Co Ltd | 商品情報配信システム、商品情報配信方法、商品情報表示端末、ならびに、センタサーバ |
JP2004178276A (ja) * | 2002-11-27 | 2004-06-24 | Toshiba Lighting & Technology Corp | 売場計画支援システム |
JP2004184752A (ja) * | 2002-12-04 | 2004-07-02 | Seiko Epson Corp | 販売支援システムと販売支援方法と販売支援プログラム |
Cited By (11)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JP2009289183A (ja) * | 2008-05-30 | 2009-12-10 | V-Sync Co Ltd | コンテンツ提供システム、コンテンツ提供方法、およびプログラム |
CN102187355A (zh) * | 2008-10-14 | 2011-09-14 | Nec软件有限公司 | 信息提供装置、信息提供方法和记录介质 |
EP2204768A1 (en) * | 2008-12-23 | 2010-07-07 | Samsung Electronics Co., Ltd. | Apparatus for providing content according to user's interest in content and method for providing content according to user's interest in content |
EP2854092A1 (en) * | 2008-12-23 | 2015-04-01 | Samsung Electronics Co., Ltd. | Apparatus for providing content according to user's interest in content and method for providing content according to user's interest in content |
US9123050B2 (en) | 2008-12-23 | 2015-09-01 | Samsung Electronics Co., Ltd. | Apparatus for providing content according to user's interest in content and method for providing content according to user's interest in content |
US20130136304A1 (en) * | 2011-11-30 | 2013-05-30 | Canon Kabushiki Kaisha | Apparatus and method for controlling presentation of information toward human object |
US9224037B2 (en) * | 2011-11-30 | 2015-12-29 | Canon Kabushiki Kaisha | Apparatus and method for controlling presentation of information toward human object |
US10438215B2 (en) | 2015-04-10 | 2019-10-08 | International Business Machines Corporation | System for observing and analyzing customer opinion |
US10825031B2 (en) | 2015-04-10 | 2020-11-03 | International Business Machines Corporation | System for observing and analyzing customer opinion |
CN110322258A (zh) * | 2018-03-29 | 2019-10-11 | 佛山市顺德区顺达电脑厂有限公司 | 促销讯息播送方法 |
CN112508592A (zh) * | 2019-09-13 | 2021-03-16 | 东芝泰格有限公司 | 区域转移预测装置及存储介质 |
Also Published As
Publication number | Publication date |
---|---|
JP2006113711A (ja) | 2006-04-27 |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
WO2006040974A1 (ja) | マーケティング情報提供システム | |
JP7336747B2 (ja) | 販売促進システムおよび販売促進方法 | |
US9760896B2 (en) | Acquiring customer insight in a retail environment | |
US9811840B2 (en) | Consumer interface device system and method for in-store navigation | |
WO2021049300A1 (ja) | 店舗利用情報配信装置及びこれを備えた店舗利用情報配信システム並びに店舗利用情報配信方法 | |
CN107578537A (zh) | 一种自助售货机及自助售货机的数据推送方法 | |
WO2011052685A1 (ja) | 広告分析装置、及び広告サーバ | |
JP2010113692A (ja) | 顧客行動記録装置及び顧客行動記録方法並びにプログラム | |
US20120179538A1 (en) | System and Method for Creating and Managing Campaigns of Electronic Promotional Content, Including Networked Distribution and Redemption of Such Content | |
JP2010020666A (ja) | 広告効果計測システム、広告効果計測装置、広告効果計測装置の制御方法およびそのプログラム | |
JP2010277256A (ja) | 販売促進システム及び販売促進処理方法 | |
JP2018005692A (ja) | 情報処理システム、情報処理装置、プログラム及び情報処理方法 | |
JP2010140287A (ja) | 購買行動分析装置、方法及びコンピュータプログラム | |
JP2018005691A (ja) | 情報処理システム、情報処理装置及び情報処理方法 | |
JP4558891B2 (ja) | マーケティング調査システム及び方法、装置並びに記録媒体 | |
JP2018195017A (ja) | 情報処理プログラム、情報処理方法及び情報処理装置 | |
RU2544736C2 (ru) | Система получения информации от покупателей и воздействия на принятие покупателями решений о приобретении товаров | |
US20160086221A1 (en) | Purchase incentive delivery system and method | |
JP6886537B1 (ja) | 顧客情報収集端末、顧客情報収集システム及び顧客情報収集方法 | |
JP5711364B2 (ja) | 情報処理装置、その制御方法、制御プログラム、情報処理システム、及び情報処理方法 | |
JP2015166938A (ja) | 買物支援装置、サーバ装置及びプログラム | |
KR20150011659A (ko) | 실시간으로 상품이미지를 데이터화 하는 서버와 이를 이용한 캡쳐 이미지 상품 구매 시스템 및 그 방법 | |
JP2017187853A (ja) | Pos端末装置及び広告配信システム | |
KR20170023579A (ko) | Qr cord 데이터를 이용한 온/오프라인 매장 광고 및 서비스 그 응용방법시스템 | |
JP6919974B1 (ja) | 販促支援装置、販促支援方法、及び販促支援プログラム |
Legal Events
Date | Code | Title | Description |
---|---|---|---|
AK | Designated states |
Kind code of ref document: A1 Designated state(s): AE AG AL AM AT AU AZ BA BB BG BR BW BY BZ CA CH CN CO CR CU CZ DE DK DM DZ EC EE EG ES FI GB GD GE GH GM HR HU ID IL IN IS KE KG KM KP KR KZ LC LK LR LS LT LU LV LY MA MD MG MK MN MW MX MZ NA NG NI NO NZ OM PG PH PL PT RO RU SC SD SE SG SK SL SM SY TJ TM TN TR TT TZ UA UG US UZ VC VN YU ZA ZM ZW |
|
AL | Designated countries for regional patents |
Kind code of ref document: A1 Designated state(s): BW GH GM KE LS MW MZ NA SD SL SZ TZ UG ZM ZW AM AZ BY KG KZ MD RU TJ TM AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LT LU LV MC NL PL PT RO SE SI SK TR BF BJ CF CG CI CM GA GN GQ GW ML MR NE SN TD TG |
|
DPE1 | Request for preliminary examination filed after expiration of 19th month from priority date (pct application filed from 20040101) | ||
121 | Ep: the epo has been informed by wipo that ep was designated in this application | ||
NENP | Non-entry into the national phase |
Ref country code: DE |
|
122 | Ep: pct application non-entry in european phase |