WO1990016055A1 - Werbeträger - Google Patents

Werbeträger Download PDF

Info

Publication number
WO1990016055A1
WO1990016055A1 PCT/EP1990/000900 EP9000900W WO9016055A1 WO 1990016055 A1 WO1990016055 A1 WO 1990016055A1 EP 9000900 W EP9000900 W EP 9000900W WO 9016055 A1 WO9016055 A1 WO 9016055A1
Authority
WO
WIPO (PCT)
Prior art keywords
poster
film
viewing
advertising
advertising medium
Prior art date
Application number
PCT/EP1990/000900
Other languages
German (de)
English (en)
French (fr)
Inventor
Edgar Roth
Original Assignee
Innovative Technologies
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Innovative Technologies filed Critical Innovative Technologies
Priority to BR909007435A priority Critical patent/BR9007435A/pt
Publication of WO1990016055A1 publication Critical patent/WO1990016055A1/de
Priority to DK196791A priority patent/DK196791A/da

Links

Classifications

    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F11/00Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position
    • G09F11/24Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position the advertising or display material forming part of a moving band, e.g. in the form of perforations, prints, or transparencies
    • G09F11/29Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position the advertising or display material forming part of a moving band, e.g. in the form of perforations, prints, or transparencies of a band other than endless
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F11/00Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position
    • G09F2011/0009Roller-band displays
    • G09F2011/0063Markings on a roller-band

Definitions

  • the invention relates to an advertising medium, consisting of a housing with narrow lateral ends designed for connection to further advertising media, each with two storage rolls which can be driven in the same, but reversibly separately, and a roll which can be wound up and unwound, which in some cases has a Setting device is equipped, as used, for example, in advertising media in supermarkets, partially illuminated from behind.
  • Such an advertising medium is known, for example, from DE-OS 36 25 969, this document in turn being based on DE-OS 30 35 694.
  • translatable advertising medium which is equipped with a finite film tape and can be controlled as a function of coding marks arranged on the film tape, including the reversible drive, it should be achieved that an exact drive of the tape is possible with uniform downtimes.
  • the solution is characterized by the fact that the film tape is a tape combination of a transparent layer and a white-colored reflection layer and the poster material is aligned between the two layers and inserted according to a coding mark and fixed by the two tapes.
  • a disadvantage of this design is that the mechanical control, which is based on a manual output control, does not achieve the expected level Exactness of the image position is achieved, so that in the case of a large number of combined devices arranged in series, the error source due to inadequate image position increases with increasing length of the combination formed from individual advertising media. This has an effect in particular when the propulsion speeds are switched from fast to slow running to a standstill and also in the reverse order.
  • the object of this invention is to provide an advertising medium of the type described at the outset which, even with long connections of the same devices, ensures adjustment of the image positions to a minimal plus deviation.
  • the advertising material is in each case between two perforated, adhesive viewing foils, which are welded or glued to the same size as insertion pockets at the spacing of the width of the posters and are provided for receiving the advertising material , can be inserted and the tape thus formed is firmly glued to a carrier film, or that the posters are attached to the carrier film via the adhesive film, that at least two metal coding marks are arranged on the poster and actuate a proximity switch, the signals in the ROM memory of the CPU be read or recorded. that two speeds - faster and slower
  • Advance - are provided, with shortly before reaching the image position on slow advance to adjust it to max. +5/10 mm switch over the two drive motors via the CPü, and that the viewing window is glued with one or more viewing foils which are transparent when a voltage of 50 to 100 Hz and 100 to 200 V is applied and when the voltage is switched off becomes or become opaque, the poster being at a distance from the transparent film which is necessary to suppress the contrast emission from the poster surface.
  • the arrangement of the advertising medium between two viewing foils includes the greatest possible protection thereof, the perforation of the foils not resulting in any air jams in the pocket when it is fast
  • the coding marks are arranged directly on the poster, i.e. so not on the slide. You operate a proximity switch, the signals being recorded in a central CPU (computer unit) and via this just before reaching the
  • Image position switches to a slow advance for adjustment to a maximum plus tolerance via the CPU.
  • the function of the viewing window as such is adequately explained in the feature combination.
  • the film tape can be rewound - or also quickly - as a rewind taking place frame by frame.
  • the sequence of images can also be positioned in a controllable manner regardless of their sequence.
  • the CPU can control 40 to 150 devices which move synchronously, the individual devices being designed in such a way that they form a series of images with no visible distances between the individual modules.
  • Figure 1 shows the advertising medium in a section through a housing.
  • FIG. 2 shows section “X” from FIG. 1.
  • the housing 1 is equipped with further lateral connections 2 for connection to further advertising media according to FIG. 1 and each provided with two supply rolls 3 which can be driven separately in the same, but reversible direction and which in turn each hold a drive motor 11, these end ⁇ Loose tape, consisting of two perforated adhesive films 4, which are welded or glued to the same dimension at the spacing of the poster 7, which is further connected to a carrier film 8 directed towards the surfaces of the supply rolls 3.
  • the signals emanating from this switch are read into the ROM memory of the CPU, which give impulses for switching the fast forward to a slow forward of the drive motors 11, so that the adjustment of the image position to a maximum of + 5/10 mm ensures - can be achieved.
  • the front of the housing 1 is covered by a viewing window 12 which is glued to one or more viewing foils 13. When a voltage is applied to the sight films 13 with a frequency of 50 to 10 " ⁇ Hz and 100 - 200 V, the sight film is transparent and becomes opaque again when it is switched off.
  • the drive system can be controlled in such a way that the film tapes 4, together with the carrier tape 8, can be switched on a frame-by-frame rewind or also on fast rewind.
  • the central CPU counts the brand of each advertising medium 7 (poster) according to the position in the ROM memory of the control unit, so that each advertising medium 7 is identified and selected in the program stored in the EPROM.
  • the advertising medium 7 must be given special significance for the encompassing of sports fields, since these generally form the boundary of the playing field.
  • the individual, interconnected housings 1 are essentially secured by the damping of the gas pressure springs 14 in order to avoid injuries to persons, since the energy of the impact is consumed and subsequently the housing or housings 1 are returned to their normal position becomes.

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Displays For Variable Information Using Movable Means (AREA)
  • Display Racks (AREA)
  • Cash Registers Or Receiving Machines (AREA)
  • Freezers Or Refrigerated Showcases (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)
PCT/EP1990/000900 1989-06-12 1990-06-09 Werbeträger WO1990016055A1 (de)

Priority Applications (2)

Application Number Priority Date Filing Date Title
BR909007435A BR9007435A (pt) 1989-06-12 1990-06-09 Suporte de publicidade
DK196791A DK196791A (da) 1989-06-12 1991-12-05 Reklamestander

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
EP89110623A EP0402494A1 (de) 1989-06-12 1989-06-12 Werbeträger
EP89110623.9 1989-06-12

Publications (1)

Publication Number Publication Date
WO1990016055A1 true WO1990016055A1 (de) 1990-12-27

Family

ID=8201489

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/EP1990/000900 WO1990016055A1 (de) 1989-06-12 1990-06-09 Werbeträger

Country Status (6)

Country Link
EP (1) EP0402494A1 (da)
AU (1) AU5837790A (da)
BR (1) BR9007435A (da)
CA (1) CA2066157A1 (da)
DK (1) DK196791A (da)
WO (1) WO1990016055A1 (da)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2696034A1 (fr) * 1992-09-24 1994-03-25 Decaux Jc Procédé et appareillage de visualisation sélective d'un message inscrit sur une bande support de messages.

Families Citing this family (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE4217410A1 (de) * 1992-05-26 1993-12-02 Oswald Koch Informations- oder Werbemittler
FR2705816B1 (fr) * 1993-05-24 1995-12-08 Tabary Guy Albert C Modules d'affichage d'images publicitaires et ensemble d'affichage.
FR2722320B1 (fr) 1994-07-07 1996-09-13 D Innovation Soc Civ Procede pour commander l'arret sur image dans un module d'affichage d'images
DE19621560A1 (de) * 1996-05-29 1997-12-04 Siemens Ag Gerät zum Präsentieren von Werbeanzeigen auf Papier oder anderen Druckträgern
WO2001011596A1 (en) * 1999-08-10 2001-02-15 Ondavision S.P.A. System for the exhibition of advertising information, signs, messages
DE10144930A1 (de) * 2001-09-12 2003-04-17 Siemens Ag Wechselplakatvitrine
DE10152599B4 (de) * 2001-10-25 2008-07-17 Ströer Out-of-Home Media AG Steuereinrichtung für Plakatwechsler

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2535094A1 (fr) * 1982-10-26 1984-04-27 World Acrilux Dispositif d'affichage par bande et ruban adhesif pour un tel dispositif
FR2585165A1 (fr) * 1985-07-19 1987-01-23 Porte Sa Ets Maurice Dispositif d'affichage a distance par deroulement d'une bande portant les indications devant etre affichees
FR2589272A1 (fr) * 1985-10-28 1987-04-30 Darmon Jean Claude Appareil d'affichage dynamique a commande programmable
EP0253033A1 (fr) * 1986-07-15 1988-01-20 World Acrilux S.A. Afficheur à bande
DE3625969A1 (de) * 1986-07-31 1988-02-11 August Iffland Durchlichtbarer werbetraeger

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2535094A1 (fr) * 1982-10-26 1984-04-27 World Acrilux Dispositif d'affichage par bande et ruban adhesif pour un tel dispositif
FR2585165A1 (fr) * 1985-07-19 1987-01-23 Porte Sa Ets Maurice Dispositif d'affichage a distance par deroulement d'une bande portant les indications devant etre affichees
FR2589272A1 (fr) * 1985-10-28 1987-04-30 Darmon Jean Claude Appareil d'affichage dynamique a commande programmable
EP0253033A1 (fr) * 1986-07-15 1988-01-20 World Acrilux S.A. Afficheur à bande
DE3625969A1 (de) * 1986-07-31 1988-02-11 August Iffland Durchlichtbarer werbetraeger

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2696034A1 (fr) * 1992-09-24 1994-03-25 Decaux Jc Procédé et appareillage de visualisation sélective d'un message inscrit sur une bande support de messages.

Also Published As

Publication number Publication date
DK196791A (da) 1991-12-11
DK196791D0 (da) 1991-12-05
EP0402494A1 (de) 1990-12-19
BR9007435A (pt) 1992-06-16
AU5837790A (en) 1991-01-08
CA2066157A1 (en) 1990-12-13

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