HK1048038A1 - Assigning targeted advertisements to multiple broadcast channels - Google Patents

Assigning targeted advertisements to multiple broadcast channels

Info

Publication number
HK1048038A1
HK1048038A1 HK02107795A HK02107795A HK1048038A1 HK 1048038 A1 HK1048038 A1 HK 1048038A1 HK 02107795 A HK02107795 A HK 02107795A HK 02107795 A HK02107795 A HK 02107795A HK 1048038 A1 HK1048038 A1 HK 1048038A1
Authority
HK
Hong Kong
Prior art keywords
program
television
operations center
cable headend
breaks
Prior art date
Application number
HK02107795A
Other languages
English (en)
Inventor
John S Hendrick
Alfred E Bonner
John S Mccoskey
Michael L Asmussen
Original Assignee
Discovery Communicat Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Discovery Communicat Inc filed Critical Discovery Communicat Inc
Publication of HK1048038A1 publication Critical patent/HK1048038A1/xx

Links

Classifications

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    • H04H20/10—Arrangements for replacing or switching information during the broadcast or the distribution
    • H—ELECTRICITY
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    • H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
    • H04H60/41—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas
    • H04H60/43—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas for identifying broadcast channels
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    • H04H60/64—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for providing detail information
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Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • Computer Graphics (AREA)
  • Human Computer Interaction (AREA)
  • Business, Economics & Management (AREA)
  • Social Psychology (AREA)
  • General Health & Medical Sciences (AREA)
  • Health & Medical Sciences (AREA)
  • Computer Security & Cryptography (AREA)
  • Marketing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Strategic Management (AREA)
  • Power Engineering (AREA)
  • Software Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Finance (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
HK02107795A 1998-04-03 2002-10-28 Assigning targeted advertisements to multiple broadcast channels HK1048038A1 (en)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
US09/054,419 US6463585B1 (en) 1992-12-09 1998-04-03 Targeted advertisement using television delivery systems

Publications (1)

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HK1048038A1 true HK1048038A1 (en) 2003-03-14

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ID=21990939

Family Applications (2)

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HK02107794A HK1048037A1 (en) 1998-04-03 2002-10-28 Targeting advertisements to television terminals
HK02107795A HK1048038A1 (en) 1998-04-03 2002-10-28 Assigning targeted advertisements to multiple broadcast channels

Family Applications Before (1)

Application Number Title Priority Date Filing Date
HK02107794A HK1048037A1 (en) 1998-04-03 2002-10-28 Targeting advertisements to television terminals

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US (2) US6463585B1 (zh)
EP (3) EP1207696B1 (zh)
JP (1) JP4849718B2 (zh)
KR (1) KR100616036B1 (zh)
CN (1) CN1156161C (zh)
AT (3) ATE220840T1 (zh)
AU (1) AU754241B2 (zh)
BR (1) BR9909391A (zh)
CA (2) CA2326397C (zh)
DE (3) DE69902158T2 (zh)
ES (1) ES2181410T3 (zh)
HK (2) HK1048037A1 (zh)
IL (1) IL138805A (zh)
MX (1) MXPA00009649A (zh)
NZ (1) NZ507649A (zh)
RU (1) RU2252494C2 (zh)
WO (1) WO1999052285A1 (zh)

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RU2252494C2 (ru) 2005-05-20
CA2326397C (en) 2007-09-11
CA2590528A1 (en) 1999-10-14
DE69913571D1 (de) 2004-01-22
WO1999052285A1 (en) 1999-10-14
EP1207696A1 (en) 2002-05-22
ATE251370T1 (de) 2003-10-15
BR9909391A (pt) 2002-06-11
DE69902158T2 (de) 2003-04-03
CA2326397A1 (en) 1999-10-14
JP2002510948A (ja) 2002-04-09
DE69913571T2 (de) 2004-08-05
JP4849718B2 (ja) 2012-01-11
EP1207697A1 (en) 2002-05-22
CN1303569A (zh) 2001-07-11
US6463585B1 (en) 2002-10-08
US20030145323A1 (en) 2003-07-31
MXPA00009649A (es) 2002-05-08
EP1207696B1 (en) 2003-10-01
ATE256365T1 (de) 2003-12-15
KR100616036B1 (ko) 2006-08-28
AU3377699A (en) 1999-10-25
EP1068729B1 (en) 2002-07-17
CN1156161C (zh) 2004-06-30
HK1048037A1 (en) 2003-03-14
NZ507649A (en) 2003-03-28
EP1207697B1 (en) 2003-12-10
DE69911817T2 (de) 2004-07-01
ES2181410T3 (es) 2003-02-16
CA2590528C (en) 2010-06-29
IL138805A (en) 2005-11-20
AU754241B2 (en) 2002-11-07
ATE220840T1 (de) 2002-08-15
IL138805A0 (en) 2001-10-31
US7844985B2 (en) 2010-11-30
EP1068729A1 (en) 2001-01-17
DE69902158D1 (de) 2002-08-22
DE69911817D1 (de) 2003-11-06
KR20010034740A (ko) 2001-04-25

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