Classifications

• • B—PERFORMING OPERATIONS; TRANSPORTING
  • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
  • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
  • B42D15/00—Printed matter of special format or style not otherwise provided for
  • B42D15/02—Postcards; Greeting, menu, business or like cards; Letter cards or letter-sheets

Definitions

• Information and advertising media in particular presentation and / or business cards
• the invention relates to an information and advertising medium, primarily of the type of presentation and business cards, generally also referred to as a business card.
• Such cards are widespread and well known. In business ventures and in private transport use, they provide information about the addressee, his company or his business and / or his range of services. From this point of view there is an increased interest that the information given with the card is not only not lost, but is taken note of with increased attention.
• cards of the type described have an advertising function, for example in the sense that the appearance of the whole has to take into account the reputation of the addressee.
• the invention has for its object to promote the intended use of an information and advertising medium of the generic type, in particular to expand its uses and also to increase the attention that the addressee pays to its content.
• the information carrier as a transparent card (slide card or slide card), with a consistent subdivision into an image part for the primary information, for example representation of the Ka
• the disclosure of the information content of a transparent image requires increased attention from the viewer.
• the slide card is automatically held against a light source.
• the time required for viewing a slide card is greater than the time required for viewing the positive image with the same information. This fact, which is trivial per se, is used in an inventive manner:
• the addressee of the slide card is devoted to the card content more intensively and actively, which is all too desirable in the implementation of the advertising request of such an information carrier.
• the image part is executed in the standard size of a slide that is usually used or in accordance with the standard dimensions of well-known projection systems and, alternatively, in the slide card the detachment of the slide part is offered, for example by an integrated breaking edge.
• the image part can optionally be arranged as an independent slide in slide series and / or a separation of image and verbal information, which is desired under certain business conditions, can be easily implemented.
• an information and advertising medium according to the invention qualifies as a multifunctional means of communication.
• An independent information level can already be introduced, for example, in that conventional lens cover foils for the verbal part reveal further information to the viewer when the viewing angle to the map is changed.
• the viewer is prompted to deal with the map in a playful manner and devotes a multiplicity of attention to the potential information, which takes into account the main concern of the invention.
• a spatial impression can also be conveyed in this way.
• an additional information level can also be a writing field with which the addressee can direct specific short information to a specific addressee on the otherwise transparent card.
• a highly compressed information carrier for example a microchip
• a highly compressed information carrier for example a microchip
• the card Since, for example, a chip appears as a visible sign of a contemporary technical level with which the cardholder wishes to identify, the card as an advertising medium perceives an increase in value in the sense of a future-oriented reputation with which the addressee can present himself in advertising .
• This variable information could be, for example: a curriculum vitae, information on the scientific career, body measurements and clothing size of models, price lists, production programs etc. Using known or specially adapted technology, this information can then be freely programmed both by the addressee and by the address ⁇ sants are constantly designed and / or used.
• 1st level a large-scale transparent image display.
• 2nd level a transparent verbal part for short written information, for example: name, address, telephone number, possibly a separate field for hand-written information.
• 3rd level one or more microelectronic information carriers, the information content of which can only be programmed and called up by means of compatible terminal devices.
• lamination processes are suitable with which the transparent information-carrying layer is permanently sealed into transparent plastic films, the rear one advantageously being a hard film and the front one being a soft film.
• the information carrier is, according to the invention, suitable for the communication of the visually impaired, provided that the verbal part is in Braille.
• the format of the slide card can be varied within wide limits.
• a preferred embodiment of the slide card according to the invention corresponds in height to the outer dimensions of conventional slide frames and in width to twice the diameter.
• FIG. 1 is a plan view of a slide card, which can be used for example as a business card,
• FIG. 2 shows a side view of the individual layers of the card according to FIG. 1 before being joined by sealing
• FIG. 3 is a side view of the card of FIG. 1,
• the slide card 1 shown in FIG. 1, as shown in FIG. 2, consists of an information-carrying layer formed by a transparent template 2 with an image part 5 and a text part 6.
• the template 2 is sealed between two transparent plastic films 3 and 4.
• the slide card shown in FIG. 4 is an exemplary embodiment with a text field 7 that is relatively small compared to the image part 5, while FIG. 5 shows a slide card with a text field 7 that is larger than the image part 5.
• the image part 5 of the text field 7 being divided by a break line 8, along which the two card parts can be separated without aids, for example in order to be used independently of one another.
• FIG. 7 shows a slide card 1, in the information carrier of which a microchip 9 is integrated.
• a microchip 9 in the form of capital letters are integrated in the information-bearing layer 5.
• the card has a writing field 10 on its surface, which can be individually labeled.

Landscapes

• Credit Cards Or The Like (AREA)
• Laminated Bodies (AREA)
• Duplication Or Marking (AREA)

Priority Applications (2)

Applications Claiming Priority (2)

Publications (1)

Family

ID=6395334

Family Applications (1)

Country Status (5)

Cited By (16)

Families Citing this family (14)

Citations (11)

Family Cites Families (5)

• 1989
  • 1989-12-08 DE DE3941070A patent/DE3941070A1/de active Granted
• 1990
  • 1990-12-07 EP EP91900169A patent/EP0504204B2/de not_active Expired - Lifetime
  • 1990-12-07 AT AT91900169T patent/ATE120134T1/de not_active IP Right Cessation
  • 1990-12-07 JP JP91500923A patent/JPH05507033A/ja active Pending
  • 1990-12-07 WO PCT/DE1990/000951 patent/WO1991008910A1/de active IP Right Grant

Patent Citations (11)

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