EP0504204B2 - Informations- und werbeträger, insbesondere präsentations- und/oder geschäftskarte - Google Patents
Informations- und werbeträger, insbesondere präsentations- und/oder geschäftskarte Download PDFInfo
- Publication number
- EP0504204B2 EP0504204B2 EP91900169A EP91900169A EP0504204B2 EP 0504204 B2 EP0504204 B2 EP 0504204B2 EP 91900169 A EP91900169 A EP 91900169A EP 91900169 A EP91900169 A EP 91900169A EP 0504204 B2 EP0504204 B2 EP 0504204B2
- Authority
- EP
- European Patent Office
- Prior art keywords
- card
- information
- presentation
- transparent
- business
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired - Lifetime
Links
Images
Classifications
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
- B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
- B42D15/00—Printed matter of special format or style not otherwise provided for
- B42D15/02—Postcards; Greeting, menu, business or like cards; Letter cards or letter-sheets
Definitions
- the invention relates to a presentation and business card, generally also referred to as a business card.
- Such business cards are widely used and well known. For business purposes and in private In traffic use, they serve to provide information about the addressee Company or its business and / or its range of services. Under In view of these points of view, there is an increased interest that those with the Business card information not only not get lost, but be noted with increased attention. Next The pure factual information comes with business cards of the specified type Advertising function too, in the sense that the overall appearance of the Reputation of the addressee has to be taken into account.
- the invention has for its object the purpose of a Presentation and business card to promote the uses expand and beyond that to raise awareness which the addressee dedicates to its content.
- This task is carried out in a surprisingly simple manner by Design of the business card as an overall transparent presentation and Business card, the information-bearing layer of which is a slide, and which is referred to as a slide card or diacard, solved; being a consistent Subdivision into an image part for the primary information, e.g. figurative Presentation of the cardholder, the company or the one offered Product and a text section for name, address, advertising message and the like (information that explains).
- the disclosure of the information content of a transparent image requires increased attention from the viewer.
- the slide card is automatically held against a light source.
- the time required for viewing a slide card is greater than the time required for viewing the positive image with the same information. This trivial fact is used in an inventive manner.
- the addressee of the slide card is dedicated to the card content more intensively and actively, which is all too desirable in the implementation of the promotional request of such an information carrier.
- text part is, for example, as Clip card for the identification of exhibitors at trade fairs, Meeting participants or similar an element of the invention, wherein Of course, additional security information is also available this part can be included.
- the Informational value and / or the number of special functions for the addressee be increased.
- the slide card according to the invention qualifies as one multifunctional means of communication.
- An independent information area for example, can already do so be introduced by using conventional lens cover films for the text part open further information to the viewer when the Viewing angle to the map is changed.
- the viewer is prompted to playfully deal with the slide card and dedicates the potential information a multiple of attention what the Main concerns of the invention takes into account.
- An additional information area can also be a writing field with which the addressee to a certain addressee on the transparent slide card can provide specific brief information.
- Integration should also be assessed as an additional information area a highly integrated data carrier, for example a microchip, if this is arranged so visibly on the slide card that the viewer feels compelled to use tools to decrypt the information.
- a highly integrated data carrier for example a microchip
- microelectronic data carriers By integrating microelectronic data carriers into the slide card, two further aspects are also realized in the sense of the invention: Since, for example, a chip appears as a visible sign of a modern technical level with which the cardholder wants to identify, the slide card as an advertising medium is experiencing an increase in value in terms of a future-oriented reputation with which the addressee can present himself or herself.
- This variable information can be, for example: a resume, Information on the scientific career, body measurements and Size of models, price lists, production programs etc. These can then be made using known or specially adapted technology Information freely programmed and both by the addressee and are constantly designed and / or used by the addressee.
- Lamination processes are necessary for the technical production of a slide card suitable with which the overall transparent information-bearing layer between two clear plastic sheets, the rear of which is advantageous a hard film and the front one is a soft film, by means of lamination is permanently sealed.
- the format of the slide card can be more common within wide limits of sizes Presentation and business cards are varied.
- a preferred embodiment of the slide card corresponds to the Height dimension the outer dimensions of usual slide frames and in the Width dimension twice the slide frame dimension.
- the slide card 1 shown in FIG. 1, as shown in FIG. 2, consists of a overall transparent, information-bearing layer 2 with an image part 5 and a text part 6.
- the overall transparent layer 2 is sealed between two transparent plastic films 3 and 4 (by means of Lamination).
- the slide card shown in FIG. 4 is a Embodiment with a relative to the image part 5 relative small text field 7, while Fig. 5 is a slide card with one opposite shows the larger text field 7 of the picture part 5.
- FIG. 7 shows a slide card 1 in which a microchip 9 is integrated.
- FIG. 8 In the embodiment of the slide card shown in FIG. 8 there are two Microchips 9 integrated in the form of capital letters.
- the slide card also points a writing field 10 on its surface, which can be individually labeled can.
Description
Der Adressat der Diakarte widmet sich intensiver und aktiver dem Karteninhalt, was in Umsetzung des werblichen Anliegens eines derartigen Informationsträgers nur allzusehr erwünscht ist.
Da beispielsweise ein Chip als sichtbares Zeichen für ein zeitgemäßes technisches Niveau, mit dem sich der Karteninhaber identifizieren möchte, in Erscheinung tritt, erfährt die Diakarte als Werbemittel schlechthin eine Wertsteigerung im Sinne zukunftsorientierter Reputation, mit der sich der Adressant werblich präsentieren kann.
eine großflächige, insgesamt transparente Bilddarstellung mit den Eigenschaften eines Diapositives.
einen insgesamt transparenten Textteil für schriftliche Kurzinformationen, beispielsweise: Namen, Adresse, Telefon-Nummer, ggf. ein gesondertes Feld für handschriftliche Informationen.
einen oder mehrere mikroelektronische Datenträger, deren Informationsgehalt nur mittels kompatibler Endgeräte programmiert und abrufbar ist.
Ausführungsbeispiele der Erfindung sind in der Zeichnung dargestellt und werden nachstehend beschrieben. Es zeigen:
Claims (9)
- Präsentations- und Geschäftskarte, als Diakarte, mit Informationen über den Adressanten, sein Geschäft und/oder sein Leistungsangebot mit Bild- und Textteil, bestehend aus einer insgesamt transparenten informationstragenden Schicht (2), wobei diese Schicht ein Diapositiv ist, das den Bildteil (5) sowie den Textteil (6) enthält und zwischen zwei durchsichtigen Kunststoffolien (3, 4) dauerhaft eingesiegelt ist, und wobei die Karte (1) insgesamt transparent ist.
- Präsentations und Geschäftskarte, als Diakarte nach Anspruch 1, dadurch gekennzeichnet, daß die informationstragende Schicht zusätzlich einen hochintegrierten Datenträger enthält.
- Präsentations und Geschäftskarte, als Diakarte nach einem der Ansprüche 1 bis 2, dadurch gekennzeichnet, daß die transparente Karte eine Bruchline (8) zwischen Bildteil (5) und Textteil (6) bzw. (7) enthält.
- Präsentations und Geschäftskarte, als Diakarte nach einem der Ansprüche 1 bis 3, dadurch gekennzeichnet, daß die gesamte Karte in doppelter Normgröße eines Dias ausgeführt ist.
- Präsentations und Geschäftskarte, als Diakarte nach einem der Ansprüche 1 bis 4, dadurch gekennzeichnet, daß weitere Informationsbereiche in die transparente Karte integriert sind.
- Präsentations und Geschäftskarte, als Diakarte nach Anspruch 5, dadurch gekennzeichnet, daß die transparente Karte ein Schreibfeld (10) enthält.
- Präsentations und Geschäftskarte, als Diakarte nach einem der Ansprüche 1 bis 6, dadurch gekennzeichnet, daß mehrere hochintegrierte Datenträger (9) in die Karte integriert sind.
- Präsentations und Geschäftskarte, als Diakarte nach Anspruch 7, dadurch gekennzeichnet, daß die hochintegrierten Datenträger (9) eine buchstabenbezeichnende Form aufweisen.
- Präsentations und Geschäftskarte, als Diakarte nach einem der Ansprüche 2 oder 7, dadurch gekennzeichnet, daß die hochintegrierten Datenträger (9) frei programmierbar sind.
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
DE3941070A DE3941070A1 (de) | 1989-12-08 | 1989-12-08 | Informations- und werbetraeger, insbesondere praesentations- und / oder geschaeftskarte |
DE3941070 | 1989-12-08 | ||
PCT/DE1990/000951 WO1991008910A1 (de) | 1989-12-08 | 1990-12-07 | Informations- und werbeträger, insbesondere präsentations- und/oder geschäftskarte |
Publications (3)
Publication Number | Publication Date |
---|---|
EP0504204A1 EP0504204A1 (de) | 1992-09-23 |
EP0504204B1 EP0504204B1 (de) | 1995-03-22 |
EP0504204B2 true EP0504204B2 (de) | 2000-11-29 |
Family
ID=6395334
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP91900169A Expired - Lifetime EP0504204B2 (de) | 1989-12-08 | 1990-12-07 | Informations- und werbeträger, insbesondere präsentations- und/oder geschäftskarte |
Country Status (5)
Country | Link |
---|---|
EP (1) | EP0504204B2 (de) |
JP (1) | JPH05507033A (de) |
AT (1) | ATE120134T1 (de) |
DE (1) | DE3941070A1 (de) |
WO (1) | WO1991008910A1 (de) |
Families Citing this family (24)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE4441103A1 (de) * | 1994-11-18 | 1996-05-23 | Georg Dipl Ing Wasserloos | Postzugelassene Antwortkarte |
DE29700399U1 (de) * | 1997-01-11 | 1997-04-30 | Schroepfer Uwe | Visitenkarte |
DE29909483U1 (de) * | 1999-05-31 | 2000-10-19 | Hoehne Jens | Visitenkarte |
DE19926764A1 (de) * | 1999-06-11 | 2000-12-14 | Bratto Von Boehmer | Visitenkarte |
US7889052B2 (en) | 2001-07-10 | 2011-02-15 | Xatra Fund Mx, Llc | Authorizing payment subsequent to RF transactions |
US8066190B2 (en) | 1999-09-07 | 2011-11-29 | American Express Travel Related Services Company, Inc. | Transaction card |
US7837116B2 (en) | 1999-09-07 | 2010-11-23 | American Express Travel Related Services Company, Inc. | Transaction card |
US6764014B2 (en) | 1999-09-07 | 2004-07-20 | American Express Travel Related Services Company, Inc. | Transaction card |
DE10047359A1 (de) * | 2000-09-25 | 2002-04-25 | Xetos Ag | Datenträger in Kartenform |
US7725427B2 (en) | 2001-05-25 | 2010-05-25 | Fred Bishop | Recurrent billing maintenance with radio frequency payment devices |
US7668750B2 (en) | 2001-07-10 | 2010-02-23 | David S Bonalle | Securing RF transactions using a transactions counter |
US20040236699A1 (en) | 2001-07-10 | 2004-11-25 | American Express Travel Related Services Company, Inc. | Method and system for hand geometry recognition biometrics on a fob |
US7705732B2 (en) | 2001-07-10 | 2010-04-27 | Fred Bishop | Authenticating an RF transaction using a transaction counter |
US8284025B2 (en) | 2001-07-10 | 2012-10-09 | Xatra Fund Mx, Llc | Method and system for auditory recognition biometrics on a FOB |
US9454752B2 (en) | 2001-07-10 | 2016-09-27 | Chartoleaux Kg Limited Liability Company | Reload protocol at a transaction processing entity |
US8548927B2 (en) | 2001-07-10 | 2013-10-01 | Xatra Fund Mx, Llc | Biometric registration for facilitating an RF transaction |
US8001054B1 (en) | 2001-07-10 | 2011-08-16 | American Express Travel Related Services Company, Inc. | System and method for generating an unpredictable number using a seeded algorithm |
US7735725B1 (en) | 2001-07-10 | 2010-06-15 | Fred Bishop | Processing an RF transaction using a routing number |
US9031880B2 (en) | 2001-07-10 | 2015-05-12 | Iii Holdings 1, Llc | Systems and methods for non-traditional payment using biometric data |
US6805287B2 (en) | 2002-09-12 | 2004-10-19 | American Express Travel Related Services Company, Inc. | System and method for converting a stored value card to a credit card |
US7318550B2 (en) | 2004-07-01 | 2008-01-15 | American Express Travel Related Services Company, Inc. | Biometric safeguard method for use with a smartcard |
DE102008050106A1 (de) * | 2008-10-06 | 2010-04-15 | Ansgar Huth | Schablone zum Ausfüllen eines Wahlscheins |
AT512804A3 (de) * | 2012-05-15 | 2014-08-15 | Stefan Ing Ponsold | NFC-Karte mit Tiefendruckprofil |
ITRM20130325A1 (it) * | 2013-06-05 | 2014-12-06 | Marco Gabriele Proietti | Biglietto da visita polivalente rigido e resistente. |
Family Cites Families (16)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US3571957A (en) * | 1968-01-04 | 1971-03-23 | Ncr Co | Positive identification means and method for owner-presented documents |
DE2106111A1 (de) * | 1971-02-09 | 1972-08-24 | Microseal Corp | Kopierbare Datenkarte |
FR2279548B1 (fr) * | 1974-07-26 | 1977-01-07 | Cit Alcatel | Procede de fabrication d'un materiau filigrane et materiau obtenu par ledit procede |
DE2737164A1 (de) * | 1977-08-18 | 1979-02-22 | Orga 2000 Bautraeger Gmbh & Co | Informationstraeger, insbesondere visiten-, glueckwunsch- und grusskarte |
FR2442480A1 (fr) * | 1978-11-21 | 1980-06-20 | Ruwa Bell Sarl | Procede de realisation de cartes personnalisees, dispositif pour la mise en oeuvre de ce procede, et carte ainsi obtenue |
DE3122981A1 (de) * | 1981-06-10 | 1983-01-05 | GAO Gesellschaft für Automation und Organisation mbH, 8000 München | Verfahren zum einbau von ic-bausteinen in ausweiskarten |
GB2115743B (en) * | 1982-02-26 | 1985-02-27 | Lens Card Systems Inc | Card carrying microfilm and associated reading lens and process of forming same |
DE3247964C2 (de) * | 1982-12-21 | 1985-01-10 | Gerhard 1000 Berlin Wilcke | Visitenkarte |
GB2159461A (en) * | 1984-03-23 | 1985-12-04 | Sarap International Limited | Credit card or the like |
JPS61123990A (ja) * | 1984-11-05 | 1986-06-11 | Casio Comput Co Ltd | Icカ−ド |
FR2575566B1 (fr) * | 1984-12-28 | 1990-06-22 | Bull Sa | Procede pour personnaliser des supports portatifs tels que des cartes |
DE8619169U1 (de) * | 1986-07-17 | 1986-11-27 | Troll, Wolfgang, Dr., 7703 Rielasingen, De | |
FR2605935A1 (fr) * | 1986-10-31 | 1988-05-06 | Bourdier Jean Claude | Document personnel d'identification |
US4632428A (en) * | 1986-12-29 | 1986-12-30 | Brown Steven P | Combination medical data, identification and health insurance card |
DE8706718U1 (de) * | 1987-05-09 | 1987-06-25 | Kachanian, Kambiz, 2000 Hamburg, De | |
GB2219102B (en) * | 1988-05-24 | 1993-02-10 | Shakar Zargar Mohmand | Decorative cards |
-
1989
- 1989-12-08 DE DE3941070A patent/DE3941070A1/de active Granted
-
1990
- 1990-12-07 EP EP91900169A patent/EP0504204B2/de not_active Expired - Lifetime
- 1990-12-07 JP JP91500923A patent/JPH05507033A/ja active Pending
- 1990-12-07 WO PCT/DE1990/000951 patent/WO1991008910A1/de active IP Right Grant
- 1990-12-07 AT AT91900169T patent/ATE120134T1/de not_active IP Right Cessation
Also Published As
Publication number | Publication date |
---|---|
EP0504204B1 (de) | 1995-03-22 |
DE3941070C2 (de) | 1991-09-12 |
EP0504204A1 (de) | 1992-09-23 |
DE3941070A1 (de) | 1991-06-13 |
WO1991008910A1 (de) | 1991-06-27 |
ATE120134T1 (de) | 1995-04-15 |
JPH05507033A (ja) | 1993-10-14 |
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