EP0504204B2 - Information and publicity supports, especially presentation and/or business cards - Google Patents

Information and publicity supports, especially presentation and/or business cards Download PDF

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Publication number
EP0504204B2
EP0504204B2 EP91900169A EP91900169A EP0504204B2 EP 0504204 B2 EP0504204 B2 EP 0504204B2 EP 91900169 A EP91900169 A EP 91900169A EP 91900169 A EP91900169 A EP 91900169A EP 0504204 B2 EP0504204 B2 EP 0504204B2
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EP
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Prior art keywords
card
information
presentation
transparent
business
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German (de)
French (fr)
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EP0504204A1 (en
EP0504204B1 (en
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Dirk Lehnartz
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Individual
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    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D15/00—Printed matter of special format or style not otherwise provided for
    • B42D15/02—Postcards; Greeting, menu, business or like cards; Letter cards or letter-sheets

Definitions

  • the invention relates to a presentation and business card, generally also referred to as a business card.
  • Such business cards are widely used and well known. For business purposes and in private In traffic use, they serve to provide information about the addressee Company or its business and / or its range of services. Under In view of these points of view, there is an increased interest that those with the Business card information not only not get lost, but be noted with increased attention. Next The pure factual information comes with business cards of the specified type Advertising function too, in the sense that the overall appearance of the Reputation of the addressee has to be taken into account.
  • the invention has for its object the purpose of a Presentation and business card to promote the uses expand and beyond that to raise awareness which the addressee dedicates to its content.
  • This task is carried out in a surprisingly simple manner by Design of the business card as an overall transparent presentation and Business card, the information-bearing layer of which is a slide, and which is referred to as a slide card or diacard, solved; being a consistent Subdivision into an image part for the primary information, e.g. figurative Presentation of the cardholder, the company or the one offered Product and a text section for name, address, advertising message and the like (information that explains).
  • the disclosure of the information content of a transparent image requires increased attention from the viewer.
  • the slide card is automatically held against a light source.
  • the time required for viewing a slide card is greater than the time required for viewing the positive image with the same information. This trivial fact is used in an inventive manner.
  • the addressee of the slide card is dedicated to the card content more intensively and actively, which is all too desirable in the implementation of the promotional request of such an information carrier.
  • text part is, for example, as Clip card for the identification of exhibitors at trade fairs, Meeting participants or similar an element of the invention, wherein Of course, additional security information is also available this part can be included.
  • the Informational value and / or the number of special functions for the addressee be increased.
  • the slide card according to the invention qualifies as one multifunctional means of communication.
  • An independent information area for example, can already do so be introduced by using conventional lens cover films for the text part open further information to the viewer when the Viewing angle to the map is changed.
  • the viewer is prompted to playfully deal with the slide card and dedicates the potential information a multiple of attention what the Main concerns of the invention takes into account.
  • An additional information area can also be a writing field with which the addressee to a certain addressee on the transparent slide card can provide specific brief information.
  • Integration should also be assessed as an additional information area a highly integrated data carrier, for example a microchip, if this is arranged so visibly on the slide card that the viewer feels compelled to use tools to decrypt the information.
  • a highly integrated data carrier for example a microchip
  • microelectronic data carriers By integrating microelectronic data carriers into the slide card, two further aspects are also realized in the sense of the invention: Since, for example, a chip appears as a visible sign of a modern technical level with which the cardholder wants to identify, the slide card as an advertising medium is experiencing an increase in value in terms of a future-oriented reputation with which the addressee can present himself or herself.
  • This variable information can be, for example: a resume, Information on the scientific career, body measurements and Size of models, price lists, production programs etc. These can then be made using known or specially adapted technology Information freely programmed and both by the addressee and are constantly designed and / or used by the addressee.
  • Lamination processes are necessary for the technical production of a slide card suitable with which the overall transparent information-bearing layer between two clear plastic sheets, the rear of which is advantageous a hard film and the front one is a soft film, by means of lamination is permanently sealed.
  • the format of the slide card can be more common within wide limits of sizes Presentation and business cards are varied.
  • a preferred embodiment of the slide card corresponds to the Height dimension the outer dimensions of usual slide frames and in the Width dimension twice the slide frame dimension.
  • the slide card 1 shown in FIG. 1, as shown in FIG. 2, consists of a overall transparent, information-bearing layer 2 with an image part 5 and a text part 6.
  • the overall transparent layer 2 is sealed between two transparent plastic films 3 and 4 (by means of Lamination).
  • the slide card shown in FIG. 4 is a Embodiment with a relative to the image part 5 relative small text field 7, while Fig. 5 is a slide card with one opposite shows the larger text field 7 of the picture part 5.
  • FIG. 7 shows a slide card 1 in which a microchip 9 is integrated.
  • FIG. 8 In the embodiment of the slide card shown in FIG. 8 there are two Microchips 9 integrated in the form of capital letters.
  • the slide card also points a writing field 10 on its surface, which can be individually labeled can.

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  • Credit Cards Or The Like (AREA)
  • Laminated Bodies (AREA)
  • Duplication Or Marking (AREA)

Abstract

The invention concerns an information and publicity support, especially presentation and/or business cards, with information on the sender, his business and/or his services, consisting of an information-bearing layer with an image and a text section, preferably sealed between two transparent plastic films (3, 4). In order to promote the useful purpose of such information and publicity supports, especially to render them more versatile and also attract greater notice from the addressee, it is proposed according to the invention that the information-bearing layer should be entirely formed by a transparent front layer (2).

Description

Die Erfindung betrifft eine Präsentations- und Geschäftskarte, allgemein auch als Visitenkarte bezeichnet. Derartige Geschäftskarten sind weit verbreitet und hinlänglich bekannt. Bei geschäftlichen Unternehmungen und im privaten Verkehrsgebrauch dienen sie zur Information über den Adressanten, sein Unternehmen bzw. sein Geschäft und/oder sein Leistungsangebot. Unter diesen Gesichtspunkten besteht ein gesteigertes Interesse, daß die mit der Geschäftskarte gegebenen Informationen nicht nur nicht verlorengehen, sondern mit erhöhter Aufmerksamkeit zur Kenntnis genommen werden. Neben der reinen Sachinformation kommt Geschäftskarten der bezeichneten Art eine Werbefunktion zu, etwa in dem Sinne, daß die Gesamterscheinung der Reputation des Adressanten Rechnung zu tragen hat.The invention relates to a presentation and business card, generally also referred to as a business card. Such business cards are widely used and well known. For business purposes and in private In traffic use, they serve to provide information about the addressee Company or its business and / or its range of services. Under In view of these points of view, there is an increased interest that those with the Business card information not only not get lost, but be noted with increased attention. Next The pure factual information comes with business cards of the specified type Advertising function too, in the sense that the overall appearance of the Reputation of the addressee has to be taken into account.

Es ist Stand der Technik, Geschäftskarten u.dgl. aus Papier oder Karton in Verbindung mit Kunststoffmaterialien oder auch ganz aus Kunststoff herzustellen und mit den unterschiedlichsten Schriften, Zeichnungen, Fotos und sonstigen Informationen zum Sachbezug zu versehen.It is state of the art, business cards and the like. made of paper or cardboard Connection with plastic materials or entirely made of plastic to produce and with the most diverse fonts, drawings, photos and to provide other information on non-cash benefits.

Während die bekannten einschlägigen Präsentations- und Geschäftskarten in Ihrer Funktion relativ schnell erschöpft sind und vom Empfänger nach verhältnismäßig flüchtiger Kenntnisnahme abgelegt oder weggeworfen werden bzw. der Inhalt vergessen wird, gibt es eine Reihe von Vorschlägen, mit denen der Sachwert einer Präsentations- und Geschäftskarte eine solche Steigerung erfährt, daß allein dadurch letztentlich dem Absender erhöhte Aufmerksamkeit zuteil wird, oder sich der Empfänger zu einem wertadäquaten Verhalten veranlaßt sieht. Ein weiterer Nachteil des bekannten Standes ist die unüberschaubare Vielfalt individueller Präsentationen, mit denen eine Visualisierung der Information und/oder des Werbeanliegens angestrebt wird. Ordnende Gesichtspunkte, z.B. für die Aufnahme des Informationsträgers in eine Büroorganisation, ließen sich bisher nur unvollkommen anwenden.While the well-known relevant presentation and business cards in Their function is exhausted relatively quickly and by the recipient relatively fleeting notice discarded or thrown away or the content is forgotten, there are a number of suggestions with which the real value of a presentation and business card is such Increase learns that this alone ultimately increases the sender Attention is given, or the recipient becomes an adequate value Behavior causes. Another disadvantage of the known state of the art is vast variety of individual presentations with which one Visualization of the information and / or the advertising request is sought. Ordering aspects, e.g. for the inclusion of the information carrier in an office organization, could previously only be used incompletely.

Vorgeschlagen wurde deshalb bereits das Konzept einer modularen Karte, nach dem bestimmte Felder des Informationsträgers jeweils gleichartigen Informationen vorbehalten bleiben (DE-GM 8619169). Weiterhin gibt es den Vorschlag, Karten mit Sonderfunktionen auszustatten, die eine Integration in die geläufige Büroorganisation möglich machen. Derartige Vorschläge, die letztendlich auf gelochte, gekerbte oder mit Klebeband versehene Geschäftskarten hinauslaufen, haben aus werblicher Sicht Nachteile und konnten sich im Geschättsgebrauch nicht durchsetzen.The concept of a modular card has therefore already been proposed, according to which certain fields of the information carrier are similar Information reserved (DE-GM 8619169). There is also the Proposal to equip cards with special functions that allow integration into make the common office organization possible. Such suggestions that ultimately on perforated, notched or taped Out of business cards have disadvantages from an advertising perspective and could not prevail in business use.

Der Erfindung liegt die Aufgabe zugrunde, den Gebrauchszweck einer Präsentations- und Geschäftskarte zu fördern, die Einsatzmöglichkeiten zu erweitern und darüber hinaus zu erreichen, die Aufmerksamkeit zu erhöhen, die der Adressat seinem Inhalt widmet. The invention has for its object the purpose of a Presentation and business card to promote the uses expand and beyond that to raise awareness which the addressee dedicates to its content.

Auf überraschend einfache Weise wird diese Aufgabe durch die Ausgestaltung der Geschäftskarte als insgesamt transparente Präsentations-und Geschäftskarte, deren informationstragende Schicht ein Diapositiv ist, und die als Diakarte bzw. Diacard bezeichnet wird, gelöst; wobei eine konsequente Unterteilung in einen Bildteil für die Primärinformationen, z.B. bildliche Darstellung des Karteninhabers, des Unternehmens oder des angebotenen Produktes und einen Textteil für Namen, Anschrift, Werbeaussage und dergleichen (Informationen, die erläutern) erfolgt.This task is carried out in a surprisingly simple manner by Design of the business card as an overall transparent presentation and Business card, the information-bearing layer of which is a slide, and which is referred to as a slide card or diacard, solved; being a consistent Subdivision into an image part for the primary information, e.g. figurative Presentation of the cardholder, the company or the one offered Product and a text section for name, address, advertising message and the like (information that explains).

Die Erschließung des Informationsgehaltes eines transparenten Bildes erfordert im Vergleich zum Erfassen eines normalen Positivbildes, etwa eines Papierfotos o. dgl., erhöhte Zuwendung des Betrachters. Zum Beispiel ist davon auszugehen, daß die Diakarte automatisch gegen eine Lichtquelle gehalten wird. Der Zeitaufwand für das Betrachten einer Diakarte ist größer als der Zeitaufwand für das Betrachten des Positivbildes mit gleichen Informationen. Dieser ansich triviale Umstand wird in erfinderischer Weise genutzt.
Der Adressat der Diakarte widmet sich intensiver und aktiver dem Karteninhalt, was in Umsetzung des werblichen Anliegens eines derartigen Informationsträgers nur allzusehr erwünscht ist.Compared to capturing a normal positive image, such as a paper photo or the like, the disclosure of the information content of a transparent image requires increased attention from the viewer. For example, it can be assumed that the slide card is automatically held against a light source. The time required for viewing a slide card is greater than the time required for viewing the positive image with the same information. This trivial fact is used in an inventive manner.
The addressee of the slide card is dedicated to the card content more intensively and actively, which is all too desirable in the implementation of the promotional request of such an information carrier.

Schließlich erlaubt die Verwendung eines transparenten Bildes, eines Diapositivs, den Einsatz der Diakarte im Rahmen üblicher Informationenssysteme wie Overheadprojektion, um ein größeres Forum zu erreichen, bzw. den Einsatz als Informationsträger in Verbindung mit Printmedien und/oder Fernsehen. Finally, the use of a transparent image allows one Slides, the use of the slide card as part of the usual Information systems such as overhead projection to create a larger forum achieve, or use as an information carrier in connection with Print media and / or television.

Die Universalität dieser Art Sondernutzen erhöht in erfinderischer Weise den potentiellen Wert einer Präsentations- und Geschäftskarte wobei der Kostenaufwand zum Erreichen der neuen Qualität unverhältnismäßig gering ist im Vergleich zu den gewonnenen Vorteilen.The universality of this type of special use increases the inventive step potential value of a presentation and business card where the Costs to achieve the new quality are disproportionately low is compared to the benefits gained.

In Weiterentwicklung der erfinderischen Idee ist es eine besondere Ausgestaltung der Erfindung, wenn der Bildteil in Normgröße eines üblicherweise zum Einsatz kommenden Dias bzw. in Übereinstimmung mit den Normabmessungen von hinlänglich bekannten Projektionssystemen ausgeführt wird und darüber hinaus in der Diakarte alternativ das Herauslösen des Bildteils beispielsweise durch eine integrierte Bruchkante, angeboten wird.In developing the inventive idea further, it is a special one Embodiment of the invention when the picture part of a standard size Usually used slides or in accordance with the standard dimensions of well-known projection systems is carried out and, in addition, the detachment alternatively in the slide card of the picture part, for example, by an integrated break edge becomes.

Damit kann der Bildteil sowie der Textteil wahlweise als selbständiges Dia in Diaserien eingeordnet und/oder eine unter Betracht bestimmter Geschäftssituationen erwünschte Trennung von Bild- und Textinformation leicht realisiert werden.This allows the image part as well as the text part to be used as an independent slide in Slides classified and / or one considering certain Business situations desired separation of image and text information can be easily realized.

Ebenso ist eine gesonderte Verwendung des Textteils beispielsweise als Klipp-Karte für die namentliche Kennzeichnung von Ausstellern auf Messen, Tagungsteilnehmern oder ähnlichen ein Element der Erfindung, wobei selbstverständlich zugleich auch zusätzliche Sicherheitsinformationen auf diesem Teil enthalten sein können.Likewise, a separate use of the text part is, for example, as Clip card for the identification of exhibitors at trade fairs, Meeting participants or similar an element of the invention, wherein Of course, additional security information is also available this part can be included.

Durch die Einführung weiterer Informationsbereiche können der Informationswert und/oder die Zahl der Sonderfunktionen für den Adressaten gesteigert werden. By introducing additional information areas, the Informational value and / or the number of special functions for the addressee be increased.

Dadurch qualifiziert sich die erfindungsgemäße Diakarte zu einem multifunktionalen Komunikationsmittel.As a result, the slide card according to the invention qualifies as one multifunctional means of communication.

Ein selbständiger Informationsbereich kann beispielsweise bereits dadurch eingeführt werden, indem herkömmliche Linsen-Deckfolien für den Textteil weitere Informationen dem Betrachter dann erschließen, wenn der Betrachtungswinkel zur Karte verändert wird. Der Betrachter wird veranlaßt, sich spielerisch mit der Diakarte zu beschäftigen, und widmet der potentiellen Information ein Mehrfaches an Aufmerksamkeit, was dem Hauptanliegen der Erfindung Rechnung trägt.An independent information area, for example, can already do so be introduced by using conventional lens cover films for the text part open further information to the viewer when the Viewing angle to the map is changed. The viewer is prompted to playfully deal with the slide card and dedicates the potential information a multiple of attention what the Main concerns of the invention takes into account.

Ein zusätzlicher Informationsbereich kann darüber hinaus ein Schreibfeld sein, mit dem der Adressant an einen bestimmten Adressaten auf der transparenten Diakarte eine spezifische Kurzinformation richten kann.An additional information area can also be a writing field with which the addressee to a certain addressee on the transparent slide card can provide specific brief information.

Ebenso als zusätzlicher Informationsbereich zu bewerten ist die Integration eines hochintegrierten Datenträgers, beispielsweise eines Mikrochips, sofern dieser so sichtbar auf der Diakarte angeordnet ist, daß sich der Betrachter veranlaßt fühlt, Hilfsmittel zur Entschlüsselung der Information zu benutzen.Integration should also be assessed as an additional information area a highly integrated data carrier, for example a microchip, if this is arranged so visibly on the slide card that the viewer feels compelled to use tools to decrypt the information.

Über eine Standartisierung der Zuordnung derartiger Präsentations- und Geschäftskarten läßt sich darüber hinaus leicht eine Automatisierung der Informationserfassung und Verarbeitung nach bekannten Prinzipien der Büroorganisation verwirklichen, einschließlich der Einbindung in die bekannten Informations- und Anbietersysteme wie BTX und/oder die Einbindung in ein Verkehrsleit- und Informationssystem. By standardizing the assignment of such presentation and Business cards can also be easily automated Information acquisition and processing according to known principles of Realize office organization, including integration into the known information and provider systems such as BTX and / or Integration in a traffic control and information system.

Durch die Integration mikroelektronischer Datenträger in die Diakarte werden zugleich zwei weitere Aspekte im Sinne der Erfindung realisiert:
Da beispielsweise ein Chip als sichtbares Zeichen für ein zeitgemäßes technisches Niveau, mit dem sich der Karteninhaber identifizieren möchte, in Erscheinung tritt, erfährt die Diakarte als Werbemittel schlechthin eine Wertsteigerung im Sinne zukunftsorientierter Reputation, mit der sich der Adressant werblich präsentieren kann.By integrating microelectronic data carriers into the slide card, two further aspects are also realized in the sense of the invention:
Since, for example, a chip appears as a visible sign of a modern technical level with which the cardholder wants to identify, the slide card as an advertising medium is experiencing an increase in value in terms of a future-oriented reputation with which the addressee can present himself or herself.

Darüber hinaus besteht grundsätzlich die Möglichkeit, für einen variablen Satz zu vermittelnder Detailinformationen einen weiteren Chip, der ebenfalls ohne Nutzung von Hilfsmitteln nicht abrufbar ist, zu integrieren.In addition, there is always the possibility of a variable rate to be conveyed detailed information another chip, which also without Integrate use of tools is not available.

Diese variablen Informationen können beispielsweise sein: Ein Lebenslauf, Informationen zum wissenschaftlichen Werdegang, Körpermaße und Konfektiongröße von Models, Preislisten, Produktionsprogramme etc.. Mittels bekannter oder speziell angepaßter Technik können dann diese Informationen frei programmiert und sowohl durch den Adressaten als auch durch den Adressanten ständig aktuell gestaltet und/oder genutzt werden.This variable information can be, for example: a resume, Information on the scientific career, body measurements and Size of models, price lists, production programs etc. These can then be made using known or specially adapted technology Information freely programmed and both by the addressee and are constantly designed and / or used by the addressee.

Es ist vorteilhaft, wenn diese Informationen auf der Diakarte in Form von Buchstaben ausgebildet sind, weil damit eine zusätzliche Information gegeben werden kann. It is advantageous if this information on the slide card in the form of Letters are formed because they give additional information can be.

Es ist weiter vorteilhaft, einen hochverdichteten Datenträger im Bildteil der Diakarte und zugleich, jedoch durch einen anderen Buchstaben gekennzeichnet, im Textteil anzuordnen, weil damit eine zusätzliche Information zur Steuerung der Informationsvermittlung, auch bei Weglassen eines Informationsbereiches, wie der Teilung der Diakarte, realisiert werden kann.It is further advantageous to have a highly compressed data carrier in the image part of the Slide card and at the same time, but with a different letter marked, to be arranged in the text part, because with it an additional Information to control the transfer of information, even if omitted an information area, such as the division of the slide card can.

Die abgegrenzte Ausführungsform einer Diakarte enthält drei deutlich voneinander unterscheidbare Informationsbereiche.

  • 1. Bereich:
    eine großflächige, insgesamt transparente Bilddarstellung mit den Eigenschaften eines Diapositives.
  • 2. Bereich:
    einen insgesamt transparenten Textteil für schriftliche Kurzinformationen, beispielsweise: Namen, Adresse, Telefon-Nummer, ggf. ein gesondertes Feld für handschriftliche Informationen.
  • 3. Bereich:
    einen oder mehrere mikroelektronische Datenträger, deren Informationsgehalt nur mittels kompatibler Endgeräte programmiert und abrufbar ist.
    • The delimited embodiment of a slide card contains three clearly distinguishable information areas.
  • 1st area:
    a large-scale, overall transparent image display with the properties of a slide.
  • 2nd area:
    an overall transparent text section for short written information, for example: name, address, telephone number, possibly a separate field for handwritten information.
  • 3rd area:
    One or more microelectronic data carriers, the information content of which can only be programmed and called up using compatible end devices.

    • Für die technische Herstellung einer Diakarte sind Laminierungsverfahren geeignet, mit denen die insgesamt transparente informationstragende Schicht zwischen zwei durchsichtigen Kunststoffolien, von denen die hintere vorteilhaft eine Hartfolie und die vordere eine Weichfolie ist, mittels Laminierung dauerhaft eingesiegelt wird.Lamination processes are necessary for the technical production of a slide card suitable with which the overall transparent information-bearing layer between two clear plastic sheets, the rear of which is advantageous a hard film and the front one is a soft film, by means of lamination is permanently sealed.

    Das Format der Diakarte kann in weiten Grenzen der Größen üblicher Präsentations- und Geschäftskarten variiert wereden.The format of the slide card can be more common within wide limits of sizes Presentation and business cards are varied.

    Eine bevorzugte Ausführungsform der Diakarte entspricht in der Höhenabmessung den äußeren Maßen üblicher Diarahmen und in der Breitenabmessung dem doppelten Diarahmenmaß.A preferred embodiment of the slide card corresponds to the Height dimension the outer dimensions of usual slide frames and in the Width dimension twice the slide frame dimension.

    Weitere Einsatzgebiete der Diakarte, z.B. als Identifikationskarte usw., sind naheliegend.
    Ausführungsbeispiele der Erfindung sind in der Zeichnung dargestellt und werden nachstehend beschrieben. Es zeigen:

  • Fig. 1 eine Draufsicht auf eine Diakarte, die beispielsweise als Visitenkarte verwendbar ist,
  • Fig. 2 eine Seitenansicht der einzelnen Lagen der Diakarte gemäß Fig. 1 vor dem Zusammenfügen durch Laminieren,
  • Fig. 3 eine Seitenansicht der Diakarte gemäß Fig. 1,
  • Fig. 4 bis 8 Draufsicht weiterer Ausführungsformen der Diakarte.
    • Further areas of application of the slide card, for example as an identification card etc., are obvious.
    Embodiments of the invention are shown in the drawing and are described below. Show it:
  • 1 is a plan view of a slide card, which can be used for example as a business card,
  • 2 shows a side view of the individual layers of the slide card according to FIG. 1 before assembly by lamination,
  • 3 shows a side view of the slide card according to FIG. 1,
  • 4 to 8 top view of further embodiments of the slide card.

    • Die in Fig. 1 dargestellte Diakarte 1 besteht, wie Fig. 2 zeigt, aus einer insgesamt transparenten, informationstragenden Schicht 2 mit einem Bildteil 5 sowie einem Textteil 6. Die insgesamt transparente Schicht 2 ist zwischen zwei durchsichtigen Kunststoffolien 3 und 4 eingesiegelt (mittels Laminierung).The slide card 1 shown in FIG. 1, as shown in FIG. 2, consists of a overall transparent, information-bearing layer 2 with an image part 5 and a text part 6. The overall transparent layer 2 is sealed between two transparent plastic films 3 and 4 (by means of Lamination).

    Bei der in Fig. 4 dargestellten Diakarte handelt es sich um ein Ausführungsbeispiel mit einem gegenüber dem Bildteil 5 relativ kleingehaltenen Textfeld 7, während Fig. 5 eine Diakarte mit einem gegenüber dem Bildteil 5 größeren Textfeld 7 zeigt.The slide card shown in FIG. 4 is a Embodiment with a relative to the image part 5 relative small text field 7, while Fig. 5 is a slide card with one opposite shows the larger text field 7 of the picture part 5.

    Die Diakarte nach Fig. 6 ist insgesamt in doppelter Normgröße eines Diapositivs ausgeführt, wobei der Bildteil 5 vom Textfeld 7 durch eine Bruchlinie 8 unterteilt ist, längs der sich die beiden Kartenteile ohne Hilfsmittel trennen lassen, um beispielsweise unabhängig voneinander getrennten Zwecken zugeführt werden.6 is one in double standard size Slides executed, the image part 5 of the text field 7 by a Break line 8 is divided, along which the two map parts without tools Let separate, for example, independently separated For purposes.

    Fig 7 zeigt eine Diakarte 1, in der ein Mikrochip 9 integriert ist.7 shows a slide card 1 in which a microchip 9 is integrated.

    Bei der in Fig 8 dargestellten Ausführungsform der Diakarte sind zwei Mikrochips 9 in Form von Großbuchstaben integriert. Ferner weist die Diakarte auf ihrer Oberfläche ein Schreibfeld 10 auf, das individuell beschriftet werden kann.In the embodiment of the slide card shown in FIG. 8 there are two Microchips 9 integrated in the form of capital letters. The slide card also points a writing field 10 on its surface, which can be individually labeled can.

    Claims (9)

    1. A presentation and business card, as a transparent card, bearing information concerning the addressee, his business and/or the services offered by him, comprising a pictorial part and a text part, consisting of a entirely transparent information-bearing layer (2), wherein said layer is a diapositive which includes both the pictorial part (5) and the text part (6) and which is permanently sealed between two transparent plastics films (3, 4), and wherein said card (1) as a whole is transparent.
    2. A presentation and business card, as a diapositive card, according to claim 1, characterized in that said information bearing layer contains, in addition, a highly integrated data carrier.
    3. A presentation and business card, as a diapositive card, according to one of claims 1 and 2, characterized in that said transparant card comprises a fracture line (9) between the pictorial part (5) and the text part (6) or (7).
    4. A presentation and business card, as a diapositive card, according to one of claims 1 to 3, characterized in that the entire card is formed in twice the standard size of a diapositive slide.
    5. A presentation and business card, as a transparent card, according to one of claims 1 to 4, characterized in that further information areas are integrated into the transparent card.
    6. A presentation and business card, as a transparent card, according to claim 5, characterized in that said transparent card comprises a writing field (10).
    7. A presentation and business card, as a transparent card, according to one of claims 1 to 6, characterized in that a plurality of highly integrated data carriers (9) are integrated into the card.
    8. A presentation and business card, as a transparent card, according to claim 7, characterized in that said highly integrated data carriers (9) have a shape designating a letter.
    9. A presentation and business card, as a transparent card, according to one of claims 2 or 7, characterized in that said highly integrated data carriers (9) are freely programmable.
    EP91900169A 1989-12-08 1990-12-07 Information and publicity supports, especially presentation and/or business cards Expired - Lifetime EP0504204B2 (en)

    Applications Claiming Priority (3)

    Application Number Priority Date Filing Date Title
    DE3941070A DE3941070A1 (en) 1989-12-08 1989-12-08 INFORMATION AND ADVERTISING CARRIERS, IN PARTICULAR PRESENTATION AND / OR BUSINESS CARD
    DE3941070 1989-12-08
    PCT/DE1990/000951 WO1991008910A1 (en) 1989-12-08 1990-12-07 Information and publicity supports, especially presentation and/or business cards

    Publications (3)

    Publication Number Publication Date
    EP0504204A1 EP0504204A1 (en) 1992-09-23
    EP0504204B1 EP0504204B1 (en) 1995-03-22
    EP0504204B2 true EP0504204B2 (en) 2000-11-29

    Family

    ID=6395334

    Family Applications (1)

    Application Number Title Priority Date Filing Date
    EP91900169A Expired - Lifetime EP0504204B2 (en) 1989-12-08 1990-12-07 Information and publicity supports, especially presentation and/or business cards

    Country Status (5)

    Country Link
    EP (1) EP0504204B2 (en)
    JP (1) JPH05507033A (en)
    AT (1) ATE120134T1 (en)
    DE (1) DE3941070A1 (en)
    WO (1) WO1991008910A1 (en)

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    DE29909483U1 (en) * 1999-05-31 2000-10-19 Höhne, Jens, 81667 München Business card
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    US9454752B2 (en) 2001-07-10 2016-09-27 Chartoleaux Kg Limited Liability Company Reload protocol at a transaction processing entity
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    Also Published As

    Publication number Publication date
    WO1991008910A1 (en) 1991-06-27
    EP0504204A1 (en) 1992-09-23
    EP0504204B1 (en) 1995-03-22
    JPH05507033A (en) 1993-10-14
    DE3941070A1 (en) 1991-06-13
    DE3941070C2 (en) 1991-09-12
    ATE120134T1 (en) 1995-04-15

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