US10037325B2 - Display system, display method in the system and display program for increasing a conversion rate in a social networking environment - Google Patents

Display system, display method in the system and display program for increasing a conversion rate in a social networking environment Download PDF

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US10037325B2
US10037325B2 US14/419,498 US201314419498A US10037325B2 US 10037325 B2 US10037325 B2 US 10037325B2 US 201314419498 A US201314419498 A US 201314419498A US 10037325 B2 US10037325 B2 US 10037325B2
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user
application program
information
users
client terminal
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US20150319199A1 (en
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Ryoji YANASHIMA
Yoshinobu KINUGASA
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Gree Holdings Inc
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GREE Inc
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    • G06F17/3005—
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/43—Querying
    • G06F16/438—Presentation of query results
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/70—Game security or game management aspects
    • A63F13/79—Game security or game management aspects involving player-related data, e.g. identities, accounts, preferences or play histories
    • A63F13/795—Game security or game management aspects involving player-related data, e.g. identities, accounts, preferences or play histories for finding other players; for building a team; for providing a buddy list
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/70—Game security or game management aspects
    • A63F13/79—Game security or game management aspects involving player-related data, e.g. identities, accounts, preferences or play histories

Definitions

  • the present invention relates to a display system and to a display method and a display program in the same system.
  • social networking service hereinafter, referred to as “SNS” technologies have been widely used as represented by Twitter (Registered Trademark), Facebook (Registered Trademark), and the like.
  • SNS social networking service
  • users can exchange messages such as in chats or the like and establish friend relationships on the network. Thereby, connections between the users are created.
  • Twitter Registered Trademark
  • Facebook Registered Trademark
  • connections between the users are created.
  • Such a social graph is constructed by behavior of users in a predetermined SNS in general.
  • a technology of collecting social graph information through different web services, creating a synthetic social graph from the collected social graph information, and delivering the social graph has been disclosed (Patent Document 1).
  • an operating environment such as an application program interface (API) to be operated on a web browser has been provided onto an SNS.
  • application platform such as an application program interface (API) to be operated on a web browser
  • API application program interface
  • social applications games in the social applications are referred to as social games.
  • social games do not require dedicated client software but can be played with only a web browser and an account of an SNS, and the most remarkable characteristics of social games include combination with the original communication function of an SNS.
  • the games themselves are mainly easily playable in a short period of time not only on a personal computer but also on a feature phone, a smart phone, and the like.
  • Patent Document 1 social graph information of the same user in other web services including different SNSs cannot be retrieved.
  • an increase in a conversion rate (CVR) which indicates an increase in users who use the SNS, is important.
  • CVR conversion rate
  • a display system includes: a storage device that is managed for each of application programs and stores, in association, at least either information on a relationship with another user or information relating to use of a corresponding application program; a means that, in response to a predetermined event request from the application program, retrieves the information on the relationship with another user or the information relating to the use of the corresponding application program, the information meeting a predetermined condition corresponding to identifying information of a user who has made the predetermined event request regarding the application programs of the storage device, and extracts another user identifying information of the retrieved information on the relationship with another user or the retrieved information relating to the use of the corresponding application program; and a means that returns the extracted another user identifying information to the application program from which the predetermined event request has been made, thereby displaying information corresponding to the extracted another user identifying information on a client terminal of the user who has made the predetermined event request.
  • the CVR of an SNS is efficiently increased by retrieving the information on the relationship with other users of the service platform including a plurality of application programs or the user information of other users, extracting the identifying information of the retrieved information on the relationship with other users or the retrieved user information of other users, and displaying the information corresponding to the extracted identifying information of other users on the client terminal.
  • FIG. 1 is a diagram for illustrating an environment in which a social graph display system according to one embodiment of the present invention is used.
  • FIG. 2 is a diagram showing one example of a configuration of a server group 2 in the embodiment of the present invention.
  • FIG. 3 is a diagram showing a configuration of a server 10 that performs operations of the social graph display system according to the embodiment of the present invention.
  • FIG. 4 is a diagram showing social graph information database 22 .
  • FIG. 5 is a diagram for illustrating social graph information.
  • FIG. 6 is a flowchart for illustrating social graph display processing.
  • FIG. 7 is a flowchart for illustrating processing by a social graph display program (API) 23 and an application program A in a case of making a friend request.
  • API social graph display program
  • FIG. 8 is a flowchart for illustrating processing by the social graph display program (API) 23 and an application program B in a case of making a friend invitation.
  • API social graph display program
  • FIG. 9 is a diagram for illustrating an image of the social graph display system according to the present embodiment.
  • FIG. 10 is a diagram for illustrating creation of relationship value information of the social graph information database and the like in the social graph display system according to the present embodiment.
  • FIG. 11 is a diagram showing one example of a view of the friend invitation.
  • FIG. 12 is a diagram showing one example of a view in a case of retrieving other users with a user level (user information) of the program.
  • FIG. 13 is a diagram showing one example of a view in a case of retrieving other users with a total game playing time (user information) of the program.
  • FIG. 1 is a diagram for illustrating an environment in which the social graph display system according to the embodiment of the present invention is used.
  • a server group 2 and a computer 3 and a mobile phone 4 that use the social graph display system according to the embodiment of the present invention are connected to the network 1 via an access point 5 or a base station 6 .
  • the server group 2 is a computer for realizing the social graph display system according to the embodiment of the present invention, and may be realized by one computer or may be formed by a plurality of computers such as a web server, a processing server, and a database server for each of the functions thereof, and in the embodiment of the present invention, may be formed in any form.
  • the computer 3 includes a general desktop computer as well as a mobile computer, a laptop computer, and a tablet type terminal.
  • the mobile phone 4 includes a smart phone and a feature phone, and serves as a mobile phone to be operated on an operating system such as Android (Registered Trademark) and iOS (Registered Trademark), for example.
  • Android Registered Trademark
  • iOS Registered Trademark
  • FIG. 2 is a diagram showing one example of the configuration of the server group 2 in the embodiment of the present invention.
  • the server group 2 is formed by a front-end server group 2 - 1 , a database server group 2 - 2 , and a batch server group 2 - 3 .
  • the front-end server group 2 - 1 is in charge of formatting of execution outputs of various types of processing that can be executed upon receiving a request for communication with a client.
  • a web server and the like are included.
  • the database server group 2 - 2 records user identifying information, user information, changes, social graph information, and the like.
  • the database server group 2 - 2 is a processing server that performs core processing of social networking service processing.
  • the batch server group 2 - 3 periodically obtains data from the database server group 2 - 2 , performs periodic processing, and records the results in the database server group 2 - 2 .
  • FIG. 3 is a diagram showing the configuration of the server 10 that performs the operations of the social graph display system according to the embodiment of the present invention.
  • the server 10 has a bus 11 to which a CPU 12 , a communication unit 13 , a memory 14 , and a storage device 15 are connected.
  • the CPU 12 works together with a social graph display program (API) 23 according to the embodiment of the present invention that is stored in the storage device 15 , to perform social graph display processing according to the embodiment of the present invention as well as handling control of the entire server 10 .
  • API social graph display program
  • the communication unit 13 handles the control of communication with external devices such as clients via the network 1 .
  • the memory 14 is used as a work area or the like required at the time of executing the social graph display program (API) 23 .
  • the storage device 15 stores programs required for the social graph display processing and data, and is, for example, a high-capacity storage device such as a hard disk drive (HDD), an optical disc drive, a DVD, and a magneto-optical disc.
  • the storage device 15 stores an operating system (OS) 21 , a social graph information database 22 , and the social graph display program (API) 23 .
  • OS operating system
  • API social graph display program
  • the OS 21 is a program for realizing basic functions of the server 10 .
  • the social graph information database 22 manages the data used in the social graph display processing operated by the social graph display program (API) 23 .
  • the identifying information of the user is managed for each application program (application program ID), and user-to-user relationship information is managed for each piece of identifying information of the user.
  • the identifying information of the user is managed for each application program and user-to-user relationship information is managed for each piece of identifying information of the user
  • the present invention is not limited to this.
  • the identifying information of the user may be managed for each piece of user-to-user relationship information and the application program may be managed for each piece of identifying information of the user.
  • FIG. 4 is a diagram showing the social graph information database 22 . As shown in the drawing, user identifying information 31 , user information 32 , and user-to-user relationship information 33 are managed for each of application programs A to C.
  • the “user identifying information 31 ” is identifying information commonly used in the application programs A to C. Therefore, the same user identifying information displays the same user, and the user information 32 and user-to-user relationship information 33 thereof are held for each of the application programs A to C.
  • the “user information 32 ” is information relating to an individual attribute of the user or use of a predetermined application.
  • the user information is the user level, items, the number of coins, the number of medals, cards, and the like.
  • the user information sometimes becomes an object of retrieval at the time of displaying a social graph.
  • the user information 32 can include the following information, for example.
  • the user level of other users of a corresponding application program the user level to be set for each application program
  • Total game playing time of other users of a corresponding application program the time to be set for each application program (for example, one day, one week, one month)
  • Game start time points of other users of a corresponding application program the time points to be set for each application program (for example, the game was started in September 2012)
  • Game hours of other users of a corresponding application program the hour to be set for each application program (for example, 10:00 to 14:00 on weekdays)
  • Completion rate of other users of a corresponding application program for example, quest completion rate and the number of boss beating characters
  • Corresponding desired item list to be set for each application program for example, particular SSR cards registered in a wish card list in a card game
  • History information to be set for each application program such as a news article, column, and the like of other users (for example, in the fields of gourmet, shopping, beauty, sports, leisure, media, entertainment, living, life, school, public service, and the like)
  • Game genre registration number of My Game of other users the number to be set for each application program (for example, the registration number of two for a role-playing game).
  • the game genre includes, for example, dating, training/simulation, board, card, sports, racing, action, timing, puzzle, adventure, education/quiz, gambling, and the like)
  • the “user-to-user relationship information 33 ” is information serving as an object of retrieval at the time of displaying the social graph, the information on a relationship with other users. For example, as shown in FIG. 5 , information such as “affinity,” “compatibility,” and “friend” with other users may serve as the user-to-user relationship information.
  • “Affinity” is determined for each user, for example, by the number of times of a conversation (chats or the like) with a user A. “Compatibility” is determined for each user, for example, by a character attribute of the user, items, and the like.
  • “friend” a user who approves a friend request from the user A or who makes a friend request to the user A, the request having been approved by the user A is a “friend.”
  • the examples described above are only one example.
  • the user-to-user relationship information is not limited to this as long as the information displays the relationship with other users.
  • the case has been described in which after a user who makes a friend request to the user A, the request having been approved by the user A is a “friend.” However, even when the request is not approved, he/she may become a “friend.”
  • definition of the friend between the users is calculated with use of a threshold value (indicating a relationship between the affinity and the compatibility) determined on the server in advance, and friend approval is made. Since the relationship between the affinity and the compatibility regards calculation on the server, description thereof will be omitted here.
  • the user-to-user relationship information for each application program may have “relationship value information” and the user identifying information may be extracted based on this relationship value information.
  • the relationship value information is information on the relationship between the user and other users.
  • This “relationship value information” is calculated by combining parameters (user information, user-to-user relationship information (such as affinity with other users, compatibility, the number of friends, the number of times of trading, the number of times of requests, and the number of times of e-mailing)) of the user for each application program (application program ID). For example, the relationship value information is calculated by multiplying each of the parameters by a predetermined coefficient. Next, this relationship value information is normalized (calculated by standard deviation and an average value) and stored. Next, a distribution of the calculated relationship value information is obtained and the relationship value information in the same application program is normalized.
  • a filter for obtaining the relationship value information at the time of inserting and changing the data is created (S 41 ).
  • processing of S 41 is periodically repeated (for example, once a day) and the distribution of the relationship value information is updated.
  • the filter created in S 41 is used and various types of data are converted into data normalized in accordance with the distribution of the relationship value information (S 42 ). Then, based on this converted data, the normalized relationship value information is stored in S 41 .
  • the normalized relationship value information may be stored or recorded.
  • the user data is inserted/updated, for example, as shown in FIG. 10 , in a case where the friend request is approved in the application program A or a friend invitation in the application program A is made to a user in another application and the invited user starts the application A.
  • relationship value information stored in the database 22 of each of the application programs is combined for each user and normalized (S 51 ). Then, based on this normalized relationship value information, highly related users having the relationship value information meeting a predetermined condition are retrieved.
  • the social graph display program 23 is an API of the application programs A to C, and works together with the CPU 12 so as to realize the social graph display processing according to the embodiment of the present invention.
  • the user ID, the user information 32 , and the user-to-user relationship information 33 are constructed for each application program as shown in FIG. 4 .
  • the relationship value information included in the user-to-user relationship information 33 is calculated by combining parameters (user information user-to-user relationship information (such as affinity with other users, compatibility, the number of friends, the number of times of trading, the number of times of requests, and the number of times of e-mailing)) of the user for each application program (application program ID).
  • This calculated relationship value information is normalized (calculated by standard deviation and an average value) and stored.
  • both of the user A and the user B start the application program A (Steps A- 1 , B- 1 ).
  • the user A makes a friend request to the user B in the application program A (Step A- 2 ).
  • processing shown in FIG. 7 is performed by the social graph display program (API) 23 and the application program A.
  • the social graph display program (API) 23 searches the social graph information database 22 of the application programs A to C based on the identifying information of the user A, who has made the friend request, retrieves the social graph information meeting a predetermined condition, and extracts the user identifying information of the retrieved social graph information (S 22 ).
  • the “predetermined condition” is, for example, to sort in the order of high “affinity” (the number of times of a conversation) and extract the user identifying information within a fixed range or the like.
  • the “predetermined condition” may be set by combining a plurality of pieces of user information, may be set by combining the user information and the user-to-user relationship information, or may be calculated by performing some processing.
  • the relationship value information stored in the database 22 of each of the application programs is combined for each user and normalized. Then, based on this normalized relationship value information, the highly related users having the relationship value information meeting the predetermined condition are retrieved.
  • the social graph display program (API) 23 returns the extracted user identifying information to the application program A (S 23 ), and the application program A displays users corresponding to the user identifying information returned from the social graph display program (API) 23 as candidates of the friend request (S 24 ).
  • the user selects the user displayed to make the friend request among the users displayed as the candidates of the friend request in the application program A (S 25 ). Thereby, the friend request is made.
  • the user B is assumed to be selected in this description.
  • the social graph display program (API) 23 notifies the user B of the fact that the friend request has been made via the application program A.
  • the user B approves the friend request from the user A in the application program A (Step B- 2 ).
  • the user A When the request is approved, the user A establishes a friend relationship with the user B and the user B establishes a friend relationship with the user A in the application program A (Steps A- 3 , B- 3 ). Specifically, the application program A adds “friend with the user B” to the social graph information of the user A, and adds “friend with the user A” to the social graph information of the user B.
  • the user B starts the application program B (Step A- 4 ).
  • the user A makes an invitation to the user B in the application program B (Step A- 5 ).
  • processing shown in FIG. 8 is performed by the social graph display program (API) 23 and the application program B.
  • the social graph display program (API) 23 searches the social graph information database 22 of the application programs A to C based on the identifying information of the user A, who made the friend invitation, retrieves the social graph information meeting a predetermined condition, and extracts the user identifying information of the retrieved social graph information (S 32 ).
  • the “predetermined condition” is, for example, to sort and extract the friends of other application programs in the order of a high matching rate (indicating in how many application programs a certain friend exists).
  • the relationship value information stored in the database 22 of each of the application programs is combined for each user and normalized. Then, based on this normalized relationship value information, highly related users having the relationship value information meeting the predetermined condition are retrieved.
  • the social graph display program (API) 23 returns the extracted user identifying information to the application program B (S 33 ), and the application program B displays users corresponding to the user identifying information returned from the social graph display program (API) 23 as candidates of the friend invitation (S 34 ).
  • the user selects a user to make a friend invitation among the users displayed as the candidates of the friend invitation in the application program B (S 35 ). Thereby, the friend invitation is made.
  • the user B is assumed to be selected in this description.
  • FIG. 11 is a diagram showing one example of a view of the friend invitation.
  • friends in other application programs are displayed. This display is displayed in order of highly related users based on predetermined criteria such as the above matching rate or the relationship value information.
  • the social graph display program (API) 23 notifies the user B of the fact that the friend invitation has been made via the application program B.
  • the user B approves the friend invitation from the user A in the application program B (Step B- 4 ).
  • the user A When the invitation is approved, the user A establishes a friend relationship with the user B and the user B establishes a friend relationship with the user A in the application program B (Steps A- 6 , B- 5 ). Specifically, the application program B adds “friend with the user B” to the user-to-user relationship information of the user A, and adds “friend with the user A” to the user-to-user relationship information of the user B.
  • FIG. 9 is a diagram for illustrating an image of the social graph display system according to the present embodiment.
  • users respectively exist in the application programs A to D.
  • the user identifying information is retrieved and extracted based on a predetermined condition, and the characters of users corresponding to the user identifying information extracted as candidates of the friend invitation are displayed as a social graph.
  • the social graph displayed on the terminal is shown. The display method is not limited to this.
  • FIG. 11 shows a case of inviting a friend.
  • the user may be invited based on other social information.
  • a case where the user is retrieved based on the user-to-user relationship information or the relationship value information is described.
  • the user may be retrieved based on the user information.
  • FIG. 12 is a diagram showing one example of a view in a case of retrieving other users with a user level (user information) of the program.
  • FIG. 13 is a diagram showing one example of a view in a case of retrieving other users with a total game playing time (user information) of the program.
  • the user can be retrieved through the application programs based on the user-to-user relationship information or the user information, and the social graph can be displayed.
  • the CVR of the application programs can be improved.
  • the relationship value information can be weighed for each application program.
  • the CVR of the application programs can be more finely controlled.
  • the present invention is not limited to this.
  • a friend invitation has been described for purposes of illustration, the present invention is not limited to this.
  • cooperation in battles is considered.
  • an invitation of a friend whose cooperation is desired and the like are included.
  • the method described in the embodiments can be stored in a recording medium such as a magnetic disk (floppy (Registered Trademark) disk, hard disk, and the like), an optical disc (CD-ROM, DVD, magneto-optical disc, and the like), and a semiconductor memory (ROM, RAM, flash memory, and the like) as a program that can be executed by a computing machine (computer), or can be transferred and distributed by a communication medium.
  • a recording medium such as a magnetic disk (floppy (Registered Trademark) disk, hard disk, and the like), an optical disc (CD-ROM, DVD, magneto-optical disc, and the like), and a semiconductor memory (ROM, RAM, flash memory, and the like) as a program that can be executed by a computing machine (computer), or can be transferred and distributed by a communication medium.
  • the program to be stored on the medium also includes a setting program for configuring a software means (including not only execution programs but also tables and data structures) to be executed by and in the computing machine.
  • the computing machine for realizing the device reads the program recorded in the recording medium, or constructs the software means by the setting program according to circumstances and executes the above processing by controlling operations with this software means.
  • the recording medium described in the present specification includes not only the one for distribution but also a storage medium provided inside the computing machine or in a device connected via a network such as a magnetic disk and a semiconductor memory.

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