WO2019059137A1 - Dispositif et procédé d'analyse d'informations - Google Patents

Dispositif et procédé d'analyse d'informations Download PDF

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Publication number
WO2019059137A1
WO2019059137A1 PCT/JP2018/034295 JP2018034295W WO2019059137A1 WO 2019059137 A1 WO2019059137 A1 WO 2019059137A1 JP 2018034295 W JP2018034295 W JP 2018034295W WO 2019059137 A1 WO2019059137 A1 WO 2019059137A1
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WIPO (PCT)
Prior art keywords
information
facility
analysis
unit
traffic volume
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PCT/JP2018/034295
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English (en)
Japanese (ja)
Inventor
俊介 川崎
匡 栗原
佳昭 杉本
穣 福森
Original Assignee
本田技研工業株式会社
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Application filed by 本田技研工業株式会社 filed Critical 本田技研工業株式会社
Priority to JP2019543623A priority Critical patent/JP6966561B2/ja
Publication of WO2019059137A1 publication Critical patent/WO2019059137A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an information analysis apparatus and an information analysis method for analyzing information on a mobile body.
  • Patent Document 1 There is known a technique of acquiring position information of a mobile body such as a car and using the acquired position information.
  • An example of such a technique is disclosed, for example, in Patent Document 1.
  • Patent Document 1 According to the technology disclosed in Patent Document 1, it is possible to specify the moving path of the mobile by analyzing the probe information output by the mobile terminal moving with the mobile.
  • an object of the present invention is to provide an information analysis device and an information analysis method capable of performing analysis based on information such as position information of a mobile body.
  • a receiving unit (for example, a communication unit 33 described later) that receives position information of a plurality of moving bodies (for example, a vehicle 60 described later) according to the information analyzing device according to the present invention (for example, an information analyzing device 30 described later)
  • a map information storage unit (for example, a storage unit 32 described later) storing map information including the positions of roads through which the plurality of mobile bodies can pass; position information of the plurality of mobile bodies and the map information
  • the traffic volume prediction unit for example, traffic volume prediction unit 312 described later
  • a visit data storage unit for example, a storage unit described later that stores data related to customer visits to facilities 32) customer visit to the facility and the total traffic based on the total traffic predicted by the traffic prediction unit and the data on the customer visit to the facility stored by the visit data storage unit
  • Correlation of Correlation calculating unit for output (e.g., the correlation calculation unit 313 to be described later) provided with a.
  • the data on the customer visit to the facility stored in the visit data storage unit is the data on the sales amount of the facility stored in the information analysis device described in (1) above, and the correlation calculation unit is: The correlation between the sales amount of the facility and the total traffic volume may be calculated.
  • the data on the customer visit to the facility stored in the visit data storage unit is the data on the number of visits to the facility, and the correlation calculation unit The correlation between the number of visitors to the facility and the total traffic volume may be calculated.
  • the data on the customer visit to the facility stored in the visit data storage unit in the information analysis device according to (1) is the data on the number of visits of the mobile of the facility, and the correlation calculation The unit may calculate the correlation between the number of visits of mobile units of the facility and the total traffic volume. According to the above (4), since the correlation between the number of visits to the mobile unit of the facility and the total traffic volume is calculated, it is possible to predict, for example, the number of visits to newly opened stores and other stores based on this correlation. Can.
  • the information analysis apparatus further includes a facility cost storage unit for storing data relating to the operating cost of the facility, the correlation calculation unit Further, the information on the profit of the facility may be calculated based on the calculated correlation and the data on the operating cost stored in the facility cost storage unit.
  • the information analysis method is an information analysis method performed by a computer (for example, an information analysis device 30 described later), which receives position information of a plurality of mobile bodies (for example, a vehicle 60 described later) Storing the map information including the step, the position of the road through which the plurality of mobile bodies can pass, the overall traffic on the road based on the position information of the plurality of mobile bodies and the map information Stored in the visit data storage step, the total traffic volume predicted in the traffic volume prediction step, and the visit data storage step in which data relating to a customer visit to a facility is stored; And a correlation calculation step of calculating a correlation between the customer visit to the facility and the total traffic based on data on a customer visit to the facility.
  • a computer for example, an information analysis device 30 described later
  • FIG. 1 shows the entire configuration of the information analysis system 1.
  • the information analysis system 1 is configured to include an in-vehicle navigation device 10, a portable terminal 20, an information analysis device 30, and an analysis information reference device 40. These devices and terminals are communicably connected to each other via the communication network 50. Although the information transmitted and received by each of these devices and each terminal is also illustrated in the drawing, these pieces of information are merely examples. In the present embodiment, information other than that illustrated may be transmitted and received.
  • the in-vehicle navigation device 10 is a device that performs navigation (route guidance) for a user who gets on the vehicle 60 a.
  • the on-vehicle navigation device 10 provides route guidance from the current position to the destination based on the user's request. Further, the in-vehicle navigation device 10 also has a function of measuring the position information of the in-vehicle navigation device 10 (that is, the position information of the vehicle 60a). The position information determined by the in-vehicle navigation device 10 is appropriately transmitted to the information analysis device 30.
  • the in-vehicle navigation device 10 can be realized by a car navigation device installed in a vehicle 60a, which is a moving body, or a portable PND (Portable Navigation Device) which is simply installed in the vehicle 60a, which is a moving body. .
  • a car navigation device installed in a vehicle 60a, which is a moving body
  • a portable PND Portable Navigation Device
  • the portable terminal 20 is a portable terminal used by a user who gets on the vehicle 60b.
  • the mobile terminal 20 has a function of measuring the position information of the mobile terminal 20 (that is, the position information of the vehicle 60b) as in the case of the above-described on-vehicle navigation device 10.
  • the position information measured by the mobile terminal 20 is appropriately transmitted to the information analysis device 30 as the position information measured by the in-vehicle navigation device 10.
  • the mobile terminal 20 can be realized by a smartphone, a mobile phone, a tablet terminal, a notebook computer, or another portable electronic device.
  • the information analysis device 30 is a device that performs analysis based on various information such as position information of each vehicle 60 which is a moving object, as processing unique to the present embodiment. Specifically, the information analysis device 30 creates the position information database which is a database about the position information of each vehicle 60 by acquiring the position information of each vehicle 60 from the in-vehicle navigation device 10 and the portable terminal 20. In addition, the information analysis device 30 stores map information including the position of a road through which each vehicle 60 can pass.
  • the information analysis device 30 predicts the total traffic on the road based on the position information of each vehicle 60 and the map information.
  • the information analysis device 30 stores data related to a customer visit to a facility such as a store.
  • the information analysis device 30 calculates the correlation between the customer visit to the facility and the total traffic based on the predicted total traffic and the data on the customer visit to the stored facility.
  • the information analysis device 30 can perform analysis based on information such as position information acquired from the vehicle 60 which is a moving object. Further, the information analysis device 30 provides the information such as the correlation calculated in this manner to the user as analysis information.
  • the user can use this analysis information for various applications. For example, the user can perform analysis based on the correlation between the sales amount of the store, the number of visitors, the number of mobile units visiting the store, and the traffic volume. In addition, if the analysis information is used, it is possible to predict the sales amount, the number of visitors, and the number of mobile units visiting the store. In this case, the user may be a business operator who operates a store that is considering opening a store, or may be a consultant who consults the business. That is, the analysis information in the present embodiment can be used by various users. In addition, about the specific usage method of analysis information, it mentions later by the item name with ⁇ example of usage by the user of the display corresponding to analysis information>.
  • the analysis information reference device 40 is a terminal operated by a user who uses analysis information.
  • a user who uses analysis information desirably inputs analysis conditions into the analysis information reference device 40 in order to obtain analysis information in accordance with desired conditions.
  • the analysis information reference device 40 transmits the input analysis conditions to the information analysis device 30.
  • the information analysis device 30 generates analysis information corresponding to the received analysis condition, and sends it back to the analysis information reference device 40.
  • the analysis information reference device 40 outputs the returned analysis information to the user who uses the analysis information.
  • the user can thus obtain analysis information in line with desired analysis conditions.
  • the analysis condition is a condition including designation of a shop to be analyzed, in order to generate analysis information. Details of the analysis conditions will be described later.
  • the information analysis device 30 and the analysis information reference device 40 described above can be realized, for example, by incorporating software for realizing the present embodiment in a server device or a personal computer.
  • the communication network 50 is realized by a network such as the Internet or a mobile phone network, or a network combining these.
  • a local area network may be included in part of the network (for example, between the information analysis device 30 and the analysis information reference device 40).
  • the vehicle 60 is a mobile body on which the user of the in-vehicle navigation device 10 or the portable terminal 20 gets on.
  • the vehicle 60 is realized by, for example, a four-wheeled vehicle, a motorcycle, a bicycle or the like.
  • the in-vehicle navigation device 10 receives power supply from the vehicle 60a, and is automatically activated by the user who gets on the vehicle 60a turning on the ignition switch of the vehicle 60a (starting the engine). Then, the in-vehicle navigation device 10 operates until the ignition switch of the vehicle 60a is turned off (the engine is stopped) by the user who got on the vehicle 60a.
  • the in-vehicle navigation device 10 includes a control unit 11, a storage unit 12, a communication unit 13, a sensor unit 14, a display unit 15, and an input unit 16.
  • the control unit 11 is configured of an arithmetic processing unit such as a microprocessor and controls each unit constituting the in-vehicle navigation device 10. Details of the control unit 11 will be described later.
  • the storage unit 12 is composed of a semiconductor memory or the like, and is for transmitting a control program called a firmware or an operating system, a program for performing route guidance processing, or transmission processing of position information to the information analysis apparatus 30.
  • Various programs such as programs and various information such as map information are stored.
  • position information 121 and identification information 122 which are information relating to transmission processing of position information, are illustrated.
  • the position information 121 is the position information of the in-vehicle navigation device 10 (that is, the position information of the vehicle 60a) measured by the sensor unit 14 described later.
  • the position information 121 includes not only the information indicating the measured position but also the time at which the positioning was performed.
  • the identification information 122 is information for identifying the in-vehicle navigation device 10. As the identification information 122, for example, a serial number or the like uniquely assigned to the in-vehicle navigation device 10 can be used.
  • the telephone number assigned to the SIM (Subscriber Identity Module) inserted in the communication unit 13 is identified information 122 It can be used as
  • VIN vehicle identification number
  • the identification information 122 can be used as the identification information 122.
  • Each piece of information stored in the storage unit 12 may be configured to be stored in advance in the storage unit 12 or from a server device (not shown) connected to the communication network 50 as needed. It may be configured to be downloaded as appropriate. Furthermore, it may be appropriately corrected according to the user's input or the like.
  • the communication unit 13 has a DSP (Digital Signal Processor) or the like, and communicates via the communication network 50 in accordance with a standard such as 3G (3rd Generation), LTE (Long Term Evolution) or Wi-Fi (registered trademark).
  • the wireless communication with other devices (for example, the information analysis device 30) via the network 50 is realized.
  • the communication unit 13 is used, for example, for the position information transmission unit 112 described later to transmit the position information 121 and the identification information 122 stored in the storage unit 12 to the information analysis device 30.
  • Information other than the positional information 121 and the identification information 122 may be transmitted / received.
  • the sensor unit 14 is configured of, for example, a GPS (Global Positioning System) sensor, a gyro sensor, an acceleration sensor, and the like.
  • the sensor unit 14 has a function as position detection means for detecting position information, receives a GPS satellite signal by a GPS sensor, and measures the position information (latitude and longitude) of the in-vehicle navigation device 10.
  • the positioning by the sensor unit 14 is performed at a predetermined time interval (for example, an interval of 3 seconds) as described above.
  • the position information that has been measured is stored in the storage unit 12 as position information 121.
  • the display unit 15 is configured of a display device such as a liquid crystal display or an organic electroluminescence panel.
  • the display unit 15 receives an instruction from the control unit 11 and displays an image.
  • the information displayed by the display unit 15 includes, for example, the current position of the in-vehicle navigation device 10, the map information around the current position of the in-vehicle navigation device 10 read from the map information, the destination set by the user, and other vehicles There are queuing information notified from the navigation device 10, route information, various user interfaces, and the like.
  • the input unit 16 is configured by a physical switch called a ten key or an input device (not shown) such as a touch panel provided overlapping on the display surface of the display unit 15 or the like.
  • a physical switch called a ten key or an input device (not shown) such as a touch panel provided overlapping on the display surface of the display unit 15 or the like.
  • a speaker, a microphone, etc. can also be provided.
  • the speaker outputs a sound to the driver, and the microphone collects sound and the like emitted by the driver. By doing so, it is also possible to output information as voice from a speaker, or to input various selections and instructions by the driver voice-inputted via a microphone to the control unit 11 by voice recognition technology.
  • the control unit 11 is configured by a microprocessor having a central processing unit (CPU), a random access memory (RAM), a read only memory (ROM), and an input / output (I / O).
  • the CPU executes each program read from the ROM or the storage unit 12, reads the information from the RAM, the ROM, and the storage unit 12 at the time of execution, and writes the information to the RAM and the storage unit 12. It exchanges signals with the communication unit 13, the sensor unit 14, the display unit 15, and the input unit 16. And, in this way, the processing in the present embodiment is realized by the hardware and software (program) working together.
  • the control unit 11 includes a route guidance unit 111 and a position information transmission unit 112 as functional blocks.
  • the route guidance unit 111 is a part that performs route guidance processing to a destination, such as a facility, which has been input or selected by the user.
  • the route guidance processing to the destination is equivalent to the route guidance processing in a general car navigation system. That is, the route guidance unit 111 generates a map to the destination based on the map information (not shown) stored in the storage unit 12, and the on-vehicle navigation measured by the sensor unit 14 on this map
  • the route guidance can be performed by overlapping the current position of the device 10, the position of the destination, and the route information to the destination, and displaying this on the display unit 15. In this case, a voice for route guidance may be output from a speaker (not shown).
  • information on congestion of roads, information on weather, and the like may be acquired by communication by the communication unit 13, and the acquired information may be used for route guidance processing.
  • the route guidance processing to the destination is well known to those skilled in the art, and thus the detailed description thereof will be omitted.
  • map information for performing route guidance processing is well known to those skilled in the art, further detailed description and illustration will be omitted.
  • the position information transmission unit 112 is a portion that transmits the position information 121 and the identification information 122 stored in the storage unit 12 to the information analysis device 30 by wireless communication using the communication unit 13.
  • the ignition switch of the vehicle 60a is turned on (starts the engine) by the user who got on the vehicle 60a. It is performed periodically until the ignition switch of the vehicle 60a is turned off (the engine is stopped) after the automatic start. For example, each time the sensor unit 14 performs positioning at a predetermined time interval (for example, an interval of 3 seconds), transmission is performed in real time.
  • a plurality of them for example, the position information 121 and the identification information 122 collectively updated at an interval of 3 seconds for 3 minutes
  • the length of the predetermined time interval, and whether to transmit in real time or to perform burst transmission can be arbitrarily set according to the environment to which the present embodiment is applied.
  • the position information transmission unit 112 is configured to specify the position information 121 for identifying the movement route of the vehicle 60a measured by the sensor unit 14 and the identification information 122 Transmit to the analyzer 30.
  • the information analysis device takes the position specified by the position information 121 positioned immediately after the ignition switch is turned on (starts the engine) and the in-vehicle navigation device 10 is automatically started, as the first vehicle position, that is, the departure position. 30 can be sent. Furthermore, the position specified by the position information 121 positioned immediately before the ignition switch is turned off (engine stop) can be transmitted to the information analysis device 30 as the final vehicle position, that is, the parking position.
  • start information indicating that it is the position information 121 indicating the departure position and stop information indicating that it is the position information 121 indicating the parking position are added to the position information 121, and then transmitted to the information analysis device 30. You may do it.
  • a flag indicating that it is start information may be set to 1 for transmission, or a flag indicating that it is stop information may be set to 1 for transmission.
  • the position information transmission unit 112 transmits in real time You should switch as you do. In this way, after arriving at a certain facility, the ignition switch is turned off (engine is stopped) before the location information 121 of the parking position is transmitted, and the location information 121 of the destination such as the facility is analyzed It is possible to prevent a situation in which it is not transmitted to the device 30.
  • the portable terminal 20 receives the supply of power from a battery (not shown) provided therein.
  • the portable terminal 20 may be supplied with power from a cigarette lighter socket or the like of the vehicle 60b.
  • the portable terminal 20 includes a control unit 21, a storage unit 22, a communication unit 23, a sensor unit 24, a display unit 25, an input unit 26, and a short distance communication unit 27.
  • the control unit 21, the storage unit 22, the communication unit 23, the sensor unit 24, the display unit 25, and the input unit 26 have the same functions as the functional blocks of the same name included in the on-vehicle navigation device 10 described above. Have. In other words, by replacing the words “vehicle-mounted navigation device 10” and “mobile terminal 20” in the description of the vehicle-mounted navigation device 10 described above, the respective functional blocks of the portable terminal 20 will be described. Is omitted.
  • the portable terminal 20 is different from the in-vehicle navigation device 10 in that the portable terminal 20 includes the short distance communication unit 27 and the like, and thus the difference will be described below.
  • the short distance communication unit 27 performs non-contact short distance communication conforming to a standard such as NFC (Near Field Communication) or Bluetooth (registered trademark), or performs short distance communication by wire via a USB (Universal Serial Bus) cable or the like. It is part of.
  • the vehicle 60 b includes a short distance communication unit for communicating with the short distance communication unit 27.
  • an ECU (Electronic Control Unit) of the vehicle 60b includes a short distance communication unit.
  • the portable terminal 20 can communicate with the ECU by short-distance communication means that the portable terminal 20 exists inside the vehicle 60b.
  • the position information measured by the sensor unit 24 of the mobile terminal 20 corresponds to the position information of the vehicle 60b.
  • the position information transmission unit 212 is activated. Then, the position information transmitting unit 212 which has been activated is, similarly to the position information transmitting unit 112 of the in-vehicle navigation device 10, position information 221 for identifying the moving route of the vehicle 60b measured by the sensor unit 24; And are transmitted to the information analysis device 30.
  • the vehicle 60b and the portable terminal 20 are connected (paired) and The position information 221 and the identification information 222 thus measured are transmitted from the portable terminal 20 to the information analysis device 30.
  • the position specified by the position information 121 measured immediately after the pairing of the vehicle 60b and the portable terminal 20 can be transmitted to the information analysis device 30 as the first vehicle position, that is, the departure position.
  • the position specified by the position information 121 positioned immediately before the cancellation can be transmitted to the information analysis device 30 as the final vehicle position, that is, the parking position.
  • it may be transmitted in real time, may be transmitted in bursts, or may be switched to transmission in real time if it is determined that the vehicle has arrived at the parking position, or the departure position
  • the point that it may add start information and stop information which show that it is a parking position, and a point which may transmit a parking position at the time of restart is also the same as position information transmitting part 112.
  • the vehicle 60b has a function of positioning the position information
  • the position information measured by the sensor unit 24 not the position information measured by the vehicle 60b but the position information measured by the vehicle 60b is transmitted to the information analysis apparatus 30 as the position information 121. You may do so.
  • the sensor unit 24 may be omitted from the portable terminal 20.
  • the information analysis device 30 is configured to include a control unit 31, a storage unit 32, and a communication unit 33.
  • the control unit 31 includes an arithmetic processing unit such as a microprocessor and controls each unit constituting the information analysis unit 30. Details of the control unit 31 will be described later.
  • the storage unit 32 is composed of a semiconductor memory or the like, and stores various programs such as a program for control called firmware or operating system, a program for performing information analysis processing, and various other information such as map information. Be done.
  • map information 321, position information database 322, customer visit data 323, and facility cost data 324 which are information related to analysis processing of position information, are illustrated as information stored in the storage unit 32.
  • the map information 321 includes information about features such as roads and facilities, road information, facility location information, and parking lot information.
  • the map information 321 further includes display map data for displaying a background such as a road and a road map, position information of nodes (for example, intersections of roads, bending points, end points, etc.) and type information thereof
  • road information information of a so-called road map such as the position and shape of the road, the type of the road, and the position of a traffic light is stored.
  • facility position information position information of each facility is stored as information of latitude and longitude.
  • facility location information facility identification information (facility ID), name, facility type (and / or genre), telephone number, address, business hours, menus provided if the facility is a restaurant, product service etc.
  • facility information such as facility information may be included.
  • parking lot information position information of the parking lot is stored as latitude and longitude information. When a parking lot is a parking lot of each facility, the facility and the parking lot are linked and stored.
  • the map information 321 may be stored in advance in the storage unit 32, or may be downloaded as appropriate from a server device (not shown) connected to the communication network 50 as needed. . Furthermore, it may be appropriately corrected according to the user's input or the like.
  • the position information database 322 is a database constructed based on the position information 121 and the position information 221 received from each of the in-vehicle navigation device 10 and the portable terminal 20, and the identification information 122 and the identification information 222.
  • the position information database 322 is constructed by a position information database updating unit 311 described later. Details of the position information database 322 will be described later in the description of the position information database update unit 311. In the following description, when the position information 121 and the position information 221 are described without distinction, the reference numerals are omitted and they are called "position information”. Similarly, when the identification information 122 and the identification information 222 are described without distinction, the reference numerals are omitted and called “identification information”.
  • the customer visit data 323 is data related to a customer visit to a facility such as a store. Specifically, it is data such as, for example, the sales amount of a certain facility and the number of visitors (that is, the number of visitors). These data are stored in units of a predetermined period, such as every year, every day, every hour. Also, these data are stored for each store to be analyzed. For example, the sales amount on a certain day of the store A, the number of people visiting the store B on a certain time, and the like are stored. Also, instead of the number of visitors, data on the number of visits of mobile units to the store may be used.
  • the facility cost data 324 is data relating to the operating cost of the facility. Specifically, it is, for example, data such as the rent of a certain facility, the cost of utilities, and the cost of labor. Similar to the customer visit data 323, these data are stored in units of a predetermined period, such as once a year, once a day, or once an hour. Also, these data are stored for each store to be analyzed, similarly to the customer visit data 323. For example, the rent for January of the store A and the utility expenses for a certain month of the store B are stored.
  • the customer visit data 323 and the facility cost data 324 are appropriately updated by the user.
  • the customer visit data 323 and the facility cost data 324 may be included in the analysis condition. That is, when the user requests analysis information, the analysis condition may include the customer visit data 323 and the facility cost data 324.
  • the customer visit data 323 and the facility cost data 324 are merely examples and may include other data. That is, any data may be included as data used for analysis of the information analysis device 30.
  • the communication unit 33 has a DSP (Digital Signal Processor) or the like, and conforms to a communication standard such as 3G (3rd Generation), LTE (Long Term Evolution) or Wi-Fi (registered trademark) via the communication network 50. It realizes wireless communication with another device via the communication network 50.
  • the communication unit 33 is used, for example, to receive position information and identification information transmitted from each of the in-vehicle navigation device 10 and the portable terminal 20.
  • the communication unit 33 is used to receive, for example, analysis conditions transmitted from the analysis information reference device 40.
  • the communication unit 33 is used to transmit analysis information to the analysis information reference device 40, for example.
  • the control unit 31 is configured of a microprocessor having a central processing unit (CPU), a random access memory (RAM), a read only memory (ROM), and an input / output (I / O).
  • the CPU executes each program read from the ROM or the storage unit 32, reads the information from the RAM, the ROM, and the storage unit 32 at the time of execution, and writes the information to the RAM and the storage unit 32,
  • the communication unit 33, the sensor unit 34, the display unit 35, and the input unit 36 exchange signals with each other. And, in this way, the processing in the present embodiment is realized by the hardware and software (program) working together.
  • the control unit 31 includes, as functional blocks, a position information database update unit 311, a traffic volume prediction unit 312, and a correlation calculation unit 313.
  • the position information database updating unit 311 is a part that constructs the position information database 322 and appropriately updates the position information database 322. An example of the data structure of the position information database 322 will be described with reference to FIG.
  • the position information database 322 includes “identification information” received from each of the in-vehicle navigation device 10 and the portable terminal 20 as described above. Further, the position information database 322 is the “moving date and time” specified by the position information database updating unit 311 based on the “position information” received from each of the in-vehicle navigation device 10 and the portable terminal 20 as described above. "Moving route information" is included as an attribute. Then, the position information database updating unit 311 constructs and updates the position information database 322 by storing information corresponding to each attribute in the field as a set of movement date and movement route information for each identification information. Do.
  • the “identification information” in the position information database 322 is information for identifying the in-vehicle navigation device 10 or the portable terminal 20 that is the transmission source of the position information as described above. That is, the information is information for identifying the vehicle 60 corresponding to the in-vehicle navigation device 10 or the portable terminal 20.
  • the “moving date and time” in the position information database 322 is information indicating the date and time when the vehicle 60 corresponding to the identification information has moved.
  • the process from when the transmission of the position information from any of the in-vehicle navigation devices 10 or the portable terminals 20 is started once and ends is treated as one movement. Then, the date and time corresponding to this one movement is stored in the position information database 322 as the movement date and time.
  • “moving route information” in the position information database 322 is information indicating a moving route specified based on all of time-discretely changing position information received during one movement.
  • the position information database updating unit 311 can specify the moving route of the vehicle 60 by connecting the position information that changes discretely in time.
  • the position information database updating unit 311 may perform map matching to specify the movement route.
  • the accuracy of the position information is high, it is not always necessary to perform map matching.
  • the position information database updating unit 311 generates a new field based on the received position information and identification information every time transmission of the position information and identification information from any of the in-vehicle navigation device 10 or the portable terminal 20 is started and then ended.
  • the position information database 322 is updated by storing the above-mentioned information.
  • the traffic volume prediction unit 312 is a part that predicts the total traffic volume on the road based on the map information 321 and each information stored in the position information database 322.
  • the traffic volume prediction unit 312 predicts the total traffic volume on the road by comparing the travel route information stored in the position information database 322 with the position of the road included in the map information 321.
  • the traffic volume prediction unit 312 determines the entire traffic in predetermined period units (for example, a unit such as every day or every hour) based on the movement date and time. The quantity can be predicted.
  • the traffic is based on the acquired position information
  • the total traffic volume predicted by the volume prediction unit 312 has a value equal to the actual total traffic volume.
  • the total traffic volume predicted by the traffic volume prediction unit 312 based on the acquired location information is an actual entire There is a difference in traffic volume.
  • the traffic volume prediction unit 312 predicts the total traffic volume so as to reduce this difference as much as possible.
  • the proportion of the vehicle 60 in which the in-vehicle navigation device 10 and the portable terminal 20 are used is determined in advance by the user in all the vehicles 60.
  • the ratio is checked by examining the market share of the in-vehicle navigation device 10 and the portable terminal 20, the actual use frequency of the in-vehicle navigation device 10 and the portable terminal 20, and the like.
  • the traffic volume prediction unit 312 outputs the final prediction result of the total traffic volume to the correlation calculation unit 313.
  • the correlation calculation unit 313 generates analysis information according to the analysis condition based on each information stored in the storage unit 32 described above and the prediction result of the total traffic volume output by the correlation calculation unit 313. is there.
  • the analysis conditions are conditions that the user of the analysis information reference apparatus 40 inputs in order to obtain desired analysis information.
  • the analysis conditions input by the user of the analysis information reference device 40 are transmitted to the information analysis device 30 and acquired by the correlation calculation unit 313.
  • the analysis conditions include, for example, designation of a facility to be analyzed.
  • the analysis condition include, for example, designation of a facility to be analyzed.
  • identification information of the facility A is used as the analysis condition.
  • Correlation between total traffic and sales amount is input as analysis condition.
  • the correlation calculation unit 313 identifies the facility A and the road corresponding to the facility A based on the map information 321 and the identification information of the facility A.
  • the road corresponding to the facility A is, for example, a road adjacent to the entrance of the facility A or the parking lot of the facility A.
  • a plurality of roads may be specified.
  • the correlation calculation unit 313 specifies the total traffic volume on the road identified as the road corresponding to the facility A, based on the prediction result of the total traffic volume output by the correlation calculation unit 313. Then, the correlation is determined based on the total traffic volume on the road identified as the road corresponding to the facility A and the sales amount of the facility A stored as the customer visit data 323, and the determined correlation is corresponded to the analysis condition Generate as analysis information. Further, the correlation calculation unit 313 transmits the generated analysis information to the analysis information reference apparatus 40.
  • the analysis information reference device 40 displays the analysis information on the display unit 44.
  • the user can know the correlation between the sales amount of facility A and the total traffic by referring to this analysis information. Also, as described above, the user can use this analysis information when, for example, planning a store opening. A specific example of the display of the analysis information will be described later with reference to FIGS. 7 to 9 after the analysis information reference device 40 is described next.
  • the analysis conditions mentioned above are an example to the last.
  • the analysis conditions may further include, for example, designation of a date to be analyzed, and a condition such as a length of a period to be analyzed. Further, the analysis condition may not be the sales amount but the content of the correlation between the number of visitors and the total traffic volume.
  • the correlation calculation unit 313 can predict the sales amount of another facility based on the correlation between the total traffic volume of the road corresponding to the other facility and a certain store. Then, the correlation calculation unit 313 can use the predicted sales amounts of the other facilities as analysis information.
  • the correlation calculation unit 313 predicts the sales amount at a certain store, and subtracts the fixed expenses such as the rent and the utility expenses stored as the facility expense data 324 from the predicted sales amount to obtain a profit.
  • the amount can be calculated.
  • the profit margin can be calculated by dividing the amount of profit thus calculated by the predicted sales amount. Then, the correlation calculation unit 313 can use the amount of profit and the rate of return as analysis information.
  • the customer visit data 323 and the facility cost data 324 may be included in the analysis conditions. That is, when the user requests analysis information, the analysis condition may include the customer visit data 323 and the facility cost data 324. Then, the correlation calculation unit 313 may generate analysis information using data included in the analysis information.
  • the above-described analysis conditions may be arbitrarily combined.
  • the analysis information reference device 40 is configured to include at least a control unit 41, a storage unit 42, a communication unit 43, a display unit 44, and an input unit 45.
  • the configuration of each part is, for example, the same as the configuration of each part where the names of the in-vehicle navigation device 10 and the portable terminal 20 are the same.
  • the control unit 41 includes an analysis condition reception unit 411 and an analysis information acquisition unit 412.
  • the analysis condition receiving unit 411 generates a user interface for receiving an input of analysis conditions from the user, and causes the generated user interface to be displayed on the display unit 44 realized by the display.
  • the user of the analysis information reference apparatus 40 refers to this user interface, and inputs analysis conditions at the input unit 45 which is input by an input interface such as a keyboard or a mouse.
  • the communication unit 43 transmits this analysis condition to the information analysis device 30. Also, analysis information generated based on the transmitted analysis conditions is received from the information analysis device 30.
  • the received analysis information is acquired by the analysis information acquisition unit 412.
  • the analysis information acquisition unit 412 outputs the acquired analysis information. As an output method, for example, it is displayed on the display unit 44 or transmitted to an external device as electronic data. Thereby, the user of the analysis information reference apparatus 40 can refer to the contents of the analysis information.
  • the total traffic volume on the road corresponding to the facility predicted by the traffic volume prediction unit 312 (described as “total traffic volume corresponding to the facility” in the figure) and the customer visit data 323 are stored ( Or, an example of sales data included in the input condition is shown in FIG. In the present example, the correlation for each day is calculated.
  • the correlation calculation unit 313 obtains a correlation based on data as shown in FIG. For example, a correlation coefficient indicating the correlation between the total traffic volume and the sales amount is obtained.
  • the correlation calculation unit 313 may use the determined correlation coefficient itself as analysis information, or may create a graph or the like based on this correlation coefficient, and use this graph or the like as analysis information. Display examples in the case of using a graph or the like as analysis information are shown in FIG. 8 and FIG.
  • the correlation calculation unit 313 generates an orthogonal coordinate system with the horizontal axis representing the total traffic volume (1,000 units) corresponding to the facility and the vertical axis representing the facility sales amount (10,000 yen). . Then, the correlation calculation unit 313 plots data of each day based on the data shown in FIG. Further, the correlation calculating unit 313 indicates a line indicating the calculated correlation (corresponding to the correlation r in the drawing) in the orthogonal coordinate system. Then, the correlation calculation unit 313 sets image data for performing display as shown in FIG. 8 as analysis information. The user of the analysis information reference device 40 can visually grasp the correlation between the total traffic and the sales amount by referring to the display as shown in FIG.
  • the correlation calculation unit 313 generates an orthogonal coordinate system in which the horizontal axis is a date, and the vertical axis is a total traffic volume (thousands) corresponding to the facilities of each day. Then, the correlation calculation unit 313 shows a line graph based on the data shown in FIG. For example, as shown in FIG. 9, a line graph corresponding to the total traffic volume (thousands) corresponding to the facility and a line graph corresponding to the sales amount (ten thousand yen) of the facility are shown. Then, the correlation calculation unit 313 sets the image data for performing the display as shown in FIG. 9 as analysis information.
  • the user of the analysis information reference device 40 can visually grasp the correlation between the total traffic volume and the sales amount by referring to the display as shown in FIG. That is, the user can understand that the correlation is strong if the two line graphs change in the same manner, and the correlation is weak if the two line graphs change differently.
  • the display methods shown in FIGS. 8 and 9 are merely examples, and the display method of the present embodiment is not limited to these examples.
  • the user can use this analysis information for various applications. For example, the user can perform an analysis based on the correlation between the sales amount of the store and the number of visitors, and the traffic volume. In addition, if the analysis information is used, it is possible to forecast sales amount and number of visitors.
  • the sales amount and the number of visits to the certain store are predicted. be able to.
  • the analysis information it is possible to forecast sales amounts and the like of other stores having a competitive relationship.
  • a store opening plan has been made according to the experience of a consultant, etc.
  • the analysis information in this embodiment the store opening based on objective criteria different from such subjective information such as personal experience You can make a plan.
  • the user may be a business operator who operates a store that is considering opening a store, or may be a consultant who consults the business. That is, the analysis information in the present embodiment can be used by various users.
  • the user can also perform analysis using analysis information. For example, it can be analyzed whether the store is affected by the traffic volume of cars. Further, for example, if a business operator who has developed a chain in a wide area such as the whole country is a user, it is possible to know the traffic volume correlation of each domestic main road based on the analysis information of each store. And when the correlation seems weak, that is, when there is a high overall traffic but it is not linked to the visit, we will consider the size of the parking lot, the improvement of the bicycle parking lot, how to hit the advertisement, etc. be able to.
  • variable factors can not be correlated, for example, because there is a facility such as a school nearby or an event venue nearby. Other factors such as traffic congestion, weather, temperature, day of the week can be considered.
  • the correlation for each time zone it is possible to analyze that the daytime zone has a strong correlation but the night time zone has a weak correlation. Then, for example, it can be examined whether the signboard is difficult to see at night.
  • analysis information can be used for other applications. That is, the analysis information in the present embodiment can be used beneficially for various applications such as business operators and consultants.
  • FIG. 10 is a flowchart showing an operation at the time of collecting position information and updating the position information database 322.
  • FIG. 11 is a flowchart showing an operation at the time of information analysis processing.
  • the position information transmission unit 112 determines whether to start transmission of position information (step S11).
  • the transmission is started when the ignition switch of the vehicle 60a is turned on.
  • the ignition switch remains off (No in step S11)
  • the transmission by the position information transmission unit 112 is not started.
  • the process proceeds to step S12.
  • step S12 the sensor unit 14 obtains position information by positioning the position of the in-vehicle navigation device 10 (step S12).
  • the position information transmission unit 112 acquires position information from the sensor unit 14, and performs real-time transmission or burst transmission of the acquired position information to the information analysis device 30 at a predetermined cycle (step S13).
  • step S14 it is determined whether the position information transmission unit 112 ends the transmission of the position information. As described above, the transmission is ended when the ignition switch of the vehicle 60a is turned off. If the ignition switch of the vehicle 60a remains on (No in step S14), the positioning in step S12 and the transmission in step S13 are repeated.
  • step S14 when the ignition switch of the vehicle 60a is turned off (Yes in step S14), the process proceeds to step S15.
  • step S15 the position information database updating unit 311 of the information analysis device 30 updates the position information database 322 based on the position information transmitted by repeating steps S12 and S13 (step S15).
  • step S15 collection of position information and update of a position information database are realized.
  • the position information transmission unit 112 is replaced with the position information transmission unit 211
  • the sensor unit 14 is replaced with the sensor unit 24, and the reference is Yes in step S11
  • the start switch of 60b is turned on, and the vehicle 60b and the portable terminal 20 are paired, it is replaced by “Yes” in step S14, “the start switch of the vehicle 60b such as ignition switch is turned off, the vehicle 60b and the mobile
  • the pairing of the terminal 20 is released, it may be replaced with “. Therefore, duplicate explanations are omitted.
  • the analysis condition receiving unit 411 of the analysis information reference apparatus 40 receives an analysis condition from the user via the input unit 45 (step S21).
  • the analysis condition accepting unit 411 transmits the accepted analysis condition to the information analysis device 30 (step S22).
  • the traffic volume prediction unit 312 calculates the total traffic volume based on each piece of information stored in the position information database 322 and the map information 321 (step S23).
  • the traffic volume prediction unit 312 may always calculate the total traffic volume for all roads, but calculates only the total traffic volume of roads corresponding to facilities that meet the analysis conditions transmitted in step S22. May be
  • the correlation calculation unit 313 generates analysis information based on the total traffic volume calculated in step S23, the analysis condition transmitted in step S22, and each information stored in the storage unit 32. (Step S24).
  • the correlation calculation unit 313 transmits the generated analysis information to the information analysis device 30 (step S25).
  • the analysis information acquisition unit 412 of the analysis information reference apparatus 40 that has received the analysis information causes the display unit 44 to display the acquired analysis information (step S26). Thereby, for example, the display as described with reference to FIGS. 9 and 10 is performed.
  • Each of the devices included in the above navigation system can be realized by hardware, software, or a combination thereof.
  • a navigation method performed by cooperation of the respective devices included in the above navigation system can also be realized by hardware, software or a combination thereof.
  • to be realized by software means to be realized by a computer reading and executing a program.
  • Non-transitory computer readable media include tangible storage media of various types.
  • Examples of non-transitory computer readable media include magnetic recording media (eg, flexible disks, magnetic tapes, hard disk drives), magneto-optical recording media (eg, magneto-optical disks), CD-ROM (Read Only Memory), CD- R, CD-R / W, semiconductor memory (for example, mask ROM, PROM (Programmable ROM), EPROM (Erasable PROM), flash ROM, RAM (random access memory)).
  • the programs may be supplied to the computer by various types of transitory computer readable media.
  • Examples of temporary computer readable media include electrical signals, light signals, and electromagnetic waves. The temporary computer readable medium can provide the program to the computer via a wired communication path such as electric wire and optical fiber, or a wireless communication path.
  • FIG. 2, FIG. 3, FIG. 4 and FIG. 6 are merely examples, and do not limit the functional configurations of the present embodiment. That is, it is sufficient if each device is equipped with a function capable of executing a series of processes relating to the information analysis function of the present invention as a whole, and in particular, FIG. It is not limited to the example of FIG. 4, FIG. 4 and FIG.
  • the in-vehicle navigation device 10 or the portable terminal 20 may be realized by another device having no route guidance function. That is, the route guidance function by the in-vehicle navigation device 10 or the portable terminal 20 is not an essential configuration.
  • the information analysis device 30 may further include a route guidance function, and the information analysis device 30 may perform route guidance by communicating with the in-vehicle navigation device 10 or the portable terminal 20.
  • the information analysis device 30 is described to be realized by one server device or the like, but the functions of the information analysis device 30 are dispersed appropriately to a plurality of server devices It may be a processing system.
  • each function of the information analysis device 30 may be realized by using a virtual server function or the like on the cloud.
  • the information analysis device 30 may have a function as the analysis information reference device 40. That is, the information analyzer 30 is provided with an input unit and a display unit, and the input unit of the information analyzer 30 receives analysis conditions from the user and causes the display unit of the information analyzer 30 to display analysis information. Good. Also, the functions of the analysis information reference device 40 can be divided into an analysis condition input device and an analysis condition reference device. In addition, it is possible to provide the information analysis device 30 with one of the divided functions.
  • the number of visitors to the facility may be specified by determination by the correlation calculation unit 313 instead of receiving it from the user.
  • the correlation calculation unit 313 specifies the position where the user parked on the vehicle 60 from the position information included in the movement route information stored in the position information database 322. For example, as described above, if the position information includes information indicating a parking position, this information identifies the parked position. In addition, if the information indicating the parking position is not included in the position information, for example, the position corresponding to the last received position information or the position from the start to the end of the transmission of the position information A position that does not change with time can also be regarded as a parking position.
  • the correlation calculation unit 313 compares the identified parking position with the position of each facility included in the map information 321 (and the position of the parking lot linked to the facility), and either of the identified parking position and the identified parking position.
  • the position of the facility (and the position of the parking lot linked to the facility) match, it is determined that the vehicle 60 has arrived at the matched facility. And it determines with having received before receiving the positional information corresponding to the parking position in this going way.
  • the degree of "coincidence" of the parking position and the position of the facility may be determined arbitrarily. For example, when the in-vehicle navigation device 10 or the portable terminal 20 can measure the position information with high accuracy, the range determined to be coincident may be narrowed.
  • the in-vehicle navigation device 10 or the portable terminal 20 can not measure the position information with high accuracy, the range determined to be coincident may be widened. That is, even when the position is slightly shifted, it may be determined that they match.

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Abstract

Dans la présente invention, une analyse basée sur des informations telles que des informations de localisation d'un corps mobile est effectuée. Un dispositif d'analyse d'informations (30) comprend : une unité de communication (33) destinée à recevoir des informations de localisation d'une pluralité de véhicules (60) ; une unité de stockage (32) destinée à stocker des informations de carte comprenant l'emplacement d'une route pouvant être empruntée par la pluralité de véhicules ; une unité de prévision de volume de circulation (312) destinée à prévoir le volume de circulation sur la route en fonction des informations de localisation de la pluralité de véhicules (60) et des informations de carte ; l'unité de stockage (32) destinée à stocker également des données relatives à des visites de client dans une installation ; et une unité de calcul de corrélation (313) destinée à calculer une corrélation entre les visites de client dans l'installation et le volume de circulation total, en fonction du volume de circulation total prévu par l'unité de prévision de volume de circulation (312) et des données relatives aux visites de client dans l'installation, stockées dans l'unité de stockage (32).
PCT/JP2018/034295 2017-09-20 2018-09-14 Dispositif et procédé d'analyse d'informations WO2019059137A1 (fr)

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