JP2008512735A - 広告の質に対するエンドユーザーの知覚に影響を与える要因、例えばドキュメントパフォーマンス、を用いた広告カウント数及び／又は広告ブランディングの調整又は決定 - Google Patents

広告の質に対するエンドユーザーの知覚に影響を与える要因、例えばドキュメントパフォーマンス、を用いた広告カウント数及び／又は広告ブランディングの調整又は決定 Download PDF

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JP2008512735A
JP2008512735A JP2007522518A JP2007522518A JP2008512735A JP 2008512735 A JP2008512735 A JP 2008512735A JP 2007522518 A JP2007522518 A JP 2007522518A JP 2007522518 A JP2007522518 A JP 2007522518A JP 2008512735 A JP2008512735 A JP 2008512735A
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アクス、ブライアン
カロバス、アレクサンダー・ポール
ジンダル、ディーパク
ページ、ローレンス・イー．
ラジャラム、ゴクル
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

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  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
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  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Document Processing Apparatus (AREA)
  • Information Transfer Between Computers (AREA)
JP2007522518A 2004-07-20 2005-06-28 広告の質に対するエンドユーザーの知覚に影響を与える要因、例えばドキュメントパフォーマンス、を用いた広告カウント数及び／又は広告ブランディングの調整又は決定 Pending JP2008512735A (ja)

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US10/895,026 US20060020506A1 (en) 2004-07-20 2004-07-20 Adjusting or determining ad count and/or ad branding using factors that affect end user ad quality perception, such as document performance
PCT/US2005/023191 WO2006019532A2 (en) 2004-07-20 2005-06-28 Adjusting or determining ad count and/or ad branding using factors that affect end user ad quality perception, such as document performance

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JP2010153213A Division JP5535797B2 (ja) 2004-07-20 2010-07-05 ドキュメントパフォーマンスを用いた広告カウント数及び／又は広告ブランディングの調整又は決定

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JP2007522518A Pending JP2008512735A (ja) 2004-07-20 2005-06-28 広告の質に対するエンドユーザーの知覚に影響を与える要因、例えばドキュメントパフォーマンス、を用いた広告カウント数及び／又は広告ブランディングの調整又は決定
JP2010153213A Expired - Fee Related JP5535797B2 (ja) 2004-07-20 2010-07-05 ドキュメントパフォーマンスを用いた広告カウント数及び／又は広告ブランディングの調整又は決定

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US (1) US20060020506A1 (enExample)
EP (1) EP1782372A4 (enExample)
JP (2) JP2008512735A (enExample)
KR (3) KR101240515B1 (enExample)
AU (1) AU2005275448B2 (enExample)
BR (1) BRPI0513688A (enExample)
CA (1) CA2574265C (enExample)
WO (1) WO2006019532A2 (enExample)

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JP2011529228A (ja) * 2008-07-23 2011-12-01 グーグル インコーポレイテッド 動画共有サイトにおけるプロモーション
JP2017146847A (ja) * 2016-02-18 2017-08-24 ヤフー株式会社 表示管理システム、表示管理方法および表示管理プログラム

Also Published As

Publication number Publication date
EP1782372A2 (en) 2007-05-09
AU2005275448A1 (en) 2006-02-23
CA2574265A1 (en) 2006-02-23
WO2006019532A3 (en) 2007-03-08
BRPI0513688A (pt) 2008-05-13
JP2011008792A (ja) 2011-01-13
EP1782372A4 (en) 2007-12-26
KR20100131017A (ko) 2010-12-14
WO2006019532A2 (en) 2006-02-23
KR20090094873A (ko) 2009-09-08
CA2574265C (en) 2015-02-24
KR20070035098A (ko) 2007-03-29
JP5535797B2 (ja) 2014-07-02
KR101240515B1 (ko) 2013-03-11
AU2005275448B2 (en) 2009-05-21
KR101060150B1 (ko) 2011-08-29
US20060020506A1 (en) 2006-01-26

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