BRPI0513688A - ajuste ou determinação da conta do anúncio e/ou da marca do anúncio utilizando fatores que afetam a percepção de qualidade do anúncio pelo usuário final, como o desempenho do documento - Google Patents
ajuste ou determinação da conta do anúncio e/ou da marca do anúncio utilizando fatores que afetam a percepção de qualidade do anúncio pelo usuário final, como o desempenho do documentoInfo
- Publication number
- BRPI0513688A BRPI0513688A BRPI0513688-1A BRPI0513688A BRPI0513688A BR PI0513688 A BRPI0513688 A BR PI0513688A BR PI0513688 A BRPI0513688 A BR PI0513688A BR PI0513688 A BRPI0513688 A BR PI0513688A
- Authority
- BR
- Brazil
- Prior art keywords
- brand
- document
- quality
- factors
- served
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Document Processing Apparatus (AREA)
- Information Transfer Between Computers (AREA)
Abstract
AJUSTE OU DETERMINAçãO DA CONTA DO ANúNCIO E/OU DA MARCA DO ANúNCIO UTILIZANDO FATORES QUE AFETAM A PERCEPçãO DE QUALIDADE DO ANúNCIO PELO USUáRIO FINAL, COMO O DESEMPENHO DO DOCUMENTO Documentos ou conjuntos de documentos poderão ser pontuados para refletir o valor de uma ação, como, por exemplo, a seleção, quando o anúncio é servido com o documento (ou um documento pertencente a um conjunto de documentos). Um número de anúncios a serem servidos com um documento, e/ou um tipo ou nível da marca a ser fornecida a esses anúncios, poderá então ser controlada utilizando a pontuação. As pontuações dos documentos utilizadas desta forma poderão ajudar o sistema de servir o anúncio a manter e gerenciar a qualidade de sua marca. Ainda, o número de anúncios a serem servidos, e/ou o tipo ou nível de marca a ser fornecida a esses anúncios poderá ser controlada utilizando outros fatores que poderão afetar as percepções pelo usuário final da qualidade dos anúncios.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US10/895,026 US20060020506A1 (en) | 2004-07-20 | 2004-07-20 | Adjusting or determining ad count and/or ad branding using factors that affect end user ad quality perception, such as document performance |
PCT/US2005/023191 WO2006019532A2 (en) | 2004-07-20 | 2005-06-28 | Adjusting or determining ad count and/or ad branding using factors that affect end user ad quality perception, such as document performance |
Publications (1)
Publication Number | Publication Date |
---|---|
BRPI0513688A true BRPI0513688A (pt) | 2008-05-13 |
Family
ID=35658419
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
BRPI0513688-1A BRPI0513688A (pt) | 2004-07-20 | 2005-06-28 | ajuste ou determinação da conta do anúncio e/ou da marca do anúncio utilizando fatores que afetam a percepção de qualidade do anúncio pelo usuário final, como o desempenho do documento |
Country Status (8)
Country | Link |
---|---|
US (1) | US20060020506A1 (pt) |
EP (1) | EP1782372A4 (pt) |
JP (2) | JP2008512735A (pt) |
KR (3) | KR101240515B1 (pt) |
AU (1) | AU2005275448B2 (pt) |
BR (1) | BRPI0513688A (pt) |
CA (1) | CA2574265C (pt) |
WO (1) | WO2006019532A2 (pt) |
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-
2004
- 2004-07-20 US US10/895,026 patent/US20060020506A1/en not_active Abandoned
-
2005
- 2005-06-28 KR KR1020107026762A patent/KR101240515B1/ko active IP Right Grant
- 2005-06-28 KR KR1020097017797A patent/KR101060150B1/ko active IP Right Grant
- 2005-06-28 EP EP05769407A patent/EP1782372A4/en not_active Withdrawn
- 2005-06-28 KR KR1020077004010A patent/KR20070035098A/ko active Application Filing
- 2005-06-28 CA CA2574265A patent/CA2574265C/en not_active Expired - Fee Related
- 2005-06-28 AU AU2005275448A patent/AU2005275448B2/en not_active Ceased
- 2005-06-28 BR BRPI0513688-1A patent/BRPI0513688A/pt not_active Application Discontinuation
- 2005-06-28 JP JP2007522518A patent/JP2008512735A/ja active Pending
- 2005-06-28 WO PCT/US2005/023191 patent/WO2006019532A2/en active Application Filing
-
2010
- 2010-07-05 JP JP2010153213A patent/JP5535797B2/ja not_active Expired - Fee Related
Also Published As
Publication number | Publication date |
---|---|
AU2005275448B2 (en) | 2009-05-21 |
CA2574265A1 (en) | 2006-02-23 |
KR20100131017A (ko) | 2010-12-14 |
JP2008512735A (ja) | 2008-04-24 |
KR101240515B1 (ko) | 2013-03-11 |
US20060020506A1 (en) | 2006-01-26 |
JP2011008792A (ja) | 2011-01-13 |
KR101060150B1 (ko) | 2011-08-29 |
CA2574265C (en) | 2015-02-24 |
JP5535797B2 (ja) | 2014-07-02 |
EP1782372A2 (en) | 2007-05-09 |
KR20090094873A (ko) | 2009-09-08 |
KR20070035098A (ko) | 2007-03-29 |
WO2006019532A2 (en) | 2006-02-23 |
AU2005275448A1 (en) | 2006-02-23 |
EP1782372A4 (en) | 2007-12-26 |
WO2006019532A3 (en) | 2007-03-08 |
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B07A | Application suspended after technical examination (opinion) [chapter 7.1 patent gazette] | ||
B09B | Patent application refused [chapter 9.2 patent gazette] | ||
B09B | Patent application refused [chapter 9.2 patent gazette] |