JP2005537591A - 広告ディストリビュータの収益を最大にするためにインターネット上での配給の広告一覧の変動を提供する方法とシステム - Google Patents
広告ディストリビュータの収益を最大にするためにインターネット上での配給の広告一覧の変動を提供する方法とシステム Download PDFInfo
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Abstract
Description
この出願は、2002年8月27日に出願され係属中である仮特許出願の米国特許出願No.60/406、064(発明の名称、「インターネット上での配給費の広告一覧の変動を提供する方法とシステム」の優先権を主張する。
さらに、広告主はこの最適化を自動化するために彼らの広告一覧に関して複数のタイトルと説明文を提供することができる。複数のタイトルと説明文を各一覧に供給するこの能力はこの自動化システムにおいて広告一覧の最大の関連性と有効性を提供するさらなる利点を与える。
ユニット CTR CPC ECPM
C 0.00151 .42 .6342
B1 0.00145 .43 .6235
A 0.00148 .36 .5328
有効なCPM合計は、
CB1A 1.7905
である。
ユニットCTR CPC ECPM C0.00151
42.6342B2 0.00149
0.00148あたり43.6407
36.5328
有効なCPM合計は、
CB2A 1.8077
である。
Claims (30)
- 広告主がハイパテキストリンク広告とその関連入札を提供することを可能にする広告配給システムであって、前記関連入札は、ハイパテキストリンク広告によりエンドユーザが選択したときに広告主が支払う額と、広告配給システムに関する収益効率に基づいて、広告主によって提供されるランク付き広告とを表示する広告配給システムであり、
特定の配給主題に関連する少なくとも1つの広告と、該広告が前記特定の配給主題と関連して配給されたときに前記広告に対するクリック訪問に対して支払う金額とを表す入札を受け取る広告入力受信手段と;
特定の配給主題に基づいて1つ以上のインターネット配給径路を通じて、ランク付けされた広告一覧を出力する広告一覧出力手段であって、前記ランク付けされた一覧は前記広告入力受信手段から受け取った複数の広告を含みかつ広告評価手段により定められた評価に基づくものである広告一覧出力手段と;
特定の配給主題に関する前記ランク付けされた一覧中の広告のランキングを前記ランク付けされた一覧中の少なくとも1つの広告の収益効率価値に基づいて評価する広告評価手段であって、前記収益効率価値は少なくとも1つの広告に関する少なくともクリック率に基づくものである広告評価手段と;
を含んでなる広告配給システム。 - 請求項1の広告配給システムであって、前記広告評価手段と前記広告一覧出力手段は、個々の広告主の代替広告を含む一覧を作り出す広告配給システム。
- 請求項1の広告配給システムであって、前記広告評価手段と前記広告一覧出力手段は特定の配給主題に関する広告のランキングを再順位付けする広告配給システム。
- 請求項1の広告配給システムであって、前記特定の配給主題は検索エンジンを通して配給されるキーワードを含む広告配給システム。
- 請求項1の広告配給システムであって、前記特定の配給主題はコンテントポータル内に主題を含む広告配給システム。
- 請求項5の広告配給システムであって、前記特定の配給主題はマルチレベルノードコンテントポータル内にレベルノードを含む広告配給システム。
- 請求項1の広告配給システムであって、前記広告評価手段は広告の組分けを前記特定の配給主題に関して広告主によって提供された広告の他の潜在的組分けと比較して前記広告の組分けの有効な収益効率に基づいて評価する広告配給システム。
- 請求項7の広告配給システムであって、前記広告評価手段は一覧のランキングを組分けとして作り出し、該組分けは最も高い有効なコストパーサウザンドインプレションを持つランク付けされた広告一覧を含む広告配給システム。
- 請求項1の広告配給システムであって、前記収益効率価値は所定数のインプレション当たりのクリック訪問数に前記広告に関する前記入札額を掛けることによって計算される広告配給システム。
- 請求項1の広告配給システムであって、 前記収益効率価値は所定時間当たりのクリック訪問数に前記広告に関する前記入札額を掛けることによって計算される広告配給システム。
- 広告主がハイパテキストリンク広告を提供し、かつ、エンドユーザが該ハイパテキストリンク広告を選択したときに前記広告主が支払う所定の金額の入札を提供し、前記広告主が提供する広告のデータベースに基づき広告を配給する方法であって、
特定の配給主題に関連する少なくとも1つの広告と、該広告が前記特定の配給主題と関連して配給されたときに前記広告に対するクリック訪問に対して支払う金額とを表す入札を受信し;
特定の配給主題に基づいて1つ以上のインターネット配給径路を通じて、ランク付けされた広告一覧であって、前記ランク付けされた広告一覧は受信した複数の広告を含みかつ評価ステップに基づくものであるランク付けされた広告一覧を出力し;
前記ランク付けされた一覧中の少なくとも1つの広告の収益効率価値であって、少なくとも1つの広告に関する少なくともクリック率に基づく収益効率価値に基づいて、前記特定の配給主題に関する前記ランク付けされた一覧中の広告のランキングを評価する;
ステップを含んでなる方法。 - 個々の広告主に関する代替広告を含む一覧を作り出すステップをさらに含む請求項11の方法。
- 特定の配給主題に関する広告のランキングの再順位付けするステップをさらに含む請求項11の方法。
- 前記特定の配給主題は検索エンジンに通す配給キーワードを含む請求項11の方法。
- 前記特定の配給主題はコンテントポータル内に主題を含む請求項11の方法。
- 請求項15の方法であって、前記特定の配給主題はマルチレベルノードコンテントポータル内にレベルノードを含む方法。
- 請求項11の方法であって、広告の組分けを前記特定の配給主題に関して広告主によって提供された広告の他の潜在的組分けと比較して前記広告の組分けの有効な収益効率に基づいて評価することを含む方法。
- 請求項17の方法であって、前記作り出された広告の一覧は、最も高い有効なコストパーサウザンドインプレションを持つランク付けされた広告一覧を含む組分けを含む方法。
- 請求項11の方法であって、前記収益効率価値は所定インプレション数当たりのクリック訪問数に前記広告に関する前記入札額を掛けることによって計算される方法。
- 請求項11の方法であって、前記収益効率価値は所定時間当たりのクリック訪問数に前記広告に関する前記入札額を掛けることによって計算される方法。
- 広告主がハイパテキストリンク広告とその関連入札を提供することを可能にする広告配給システムであって、前記関連入札は、ハイパテキストリンク広告によりエンドユーザが選択したときに広告主が支払う額と、広告配給システムに関する収益効率に基づいて、広告主によって提供されるランク付き広告とを表示する広告配給システムであり、
特定の配給主題に関連する少なくとも1つの広告と、該広告が前記特定の配給主題と関連して配給されたときに前記広告に対するクリック訪問に対して支払う金額とを表す入札を受け取る広告入力受信モジュールと;
特定の配給主題に基づいて1つ以上のインターネット配給径路を通じて、ランク付けされた広告一覧を出力する広告一覧出力モジュールであって、前記ランク付けされた一覧は前記広告入力受信手段から受け取った複数の広告を含みかつ広告評価システムにより定められた評価に基づくものである広告一覧出力モジュールと;
特定の配給主題に関する前記ランク付けされた一覧中の広告のランキングを前記ランク付けされた一覧中の少なくとも1つの広告の収益効率価値に基づいて評価する広告評価システムであって、前記収益効率価値は少なくとも1つの広告に関する少なくともクリック率に基づくものである広告評価システムと;
を含んでなる広告配給システム。 - 請求項21の広告配給システムであって、前記された一覧は個々の広告主の代替広告を含んでいる広告配給システム。
- 請求項21の広告配給システムであって、前記出力された一覧は特定の配給主題に関する広告のランキングの再順位付けを含んでいる広告配給システム。
- 請求項21の広告配給システムであって、前記特定の配給主題は検索エンジンを通して配給されるキーワードを含む広告配給システム。
- 請求項21の広告配給システムであって、前記特定の配給主題はコンテントポータル内に主題を含む広告配給システム。
- 請求項25の広告配給システムであって、前記特定の配給主題はマルチレベルノードコンテントポータル内にレベルノードを含む広告配給システム。
- 請求項21の広告配給システムであって、前記広告評価手段は広告の組分けを前記特定の配給主題に関して広告主によって提供された広告の他の潜在的組分けと比較して前記広告の組分けの有効な収益効率に基づいて評価する広告配給システム。
- 請求項27の広告配給システムであって、前記広告評価手段は一覧のランキングを組分けとして作り出し、該組分けは最も高い有効なコストパーサウザンドインプレションを持つランク付けされた広告一覧を含む広告配給システム。
- 請求項21の広告配給システムであって、前記収益効率価値は所定数のインプレション当たりのクリック訪問数に前記広告に関する前記入札額を掛けることによって計算される広告配給システム。
- 請求項21の広告配給システムであって、 前記収益効率価値は所定時間当たりのクリック訪問数に前記広告に関する前記入札額を掛けることによって計算される広告配給システム。
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US10/378,654 US20040044571A1 (en) | 2002-08-27 | 2003-03-05 | Method and system for providing advertising listing variance in distribution feeds over the internet to maximize revenue to the advertising distributor |
PCT/US2003/026494 WO2004021110A2 (en) | 2002-08-27 | 2003-08-26 | Method for providing advertising listing variance in distribution feeds |
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KR20080100276A (ko) | 2008-11-14 |
KR101230698B1 (ko) | 2013-02-07 |
CA2496969A1 (en) | 2004-03-11 |
AU2009225273B2 (en) | 2012-05-24 |
KR101100975B1 (ko) | 2011-12-29 |
KR20100092528A (ko) | 2010-08-20 |
AU2003262837B2 (en) | 2009-09-17 |
CN101727643A (zh) | 2010-06-09 |
CN1689017A (zh) | 2005-10-26 |
AU2009225273A1 (en) | 2009-10-29 |
EP1567961A4 (en) | 2010-09-22 |
KR20060012560A (ko) | 2006-02-08 |
JP4431058B2 (ja) | 2010-03-10 |
EP1567961A2 (en) | 2005-08-31 |
WO2004021110A3 (en) | 2005-01-06 |
AU2003262837A1 (en) | 2004-03-19 |
US20040044571A1 (en) | 2004-03-04 |
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