EP0145021A2 - Lettre à fins publicitaires - Google Patents

Lettre à fins publicitaires Download PDF

Info

Publication number
EP0145021A2
EP0145021A2 EP84115299A EP84115299A EP0145021A2 EP 0145021 A2 EP0145021 A2 EP 0145021A2 EP 84115299 A EP84115299 A EP 84115299A EP 84115299 A EP84115299 A EP 84115299A EP 0145021 A2 EP0145021 A2 EP 0145021A2
Authority
EP
European Patent Office
Prior art keywords
longitudinal
transverse
edge
width
fields
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
EP84115299A
Other languages
German (de)
English (en)
Other versions
EP0145021B1 (fr
EP0145021B2 (fr
EP0145021A3 (en
Inventor
Günter Baumann
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Family has litigation
First worldwide family litigation filed litigation Critical https://patents.darts-ip.com/?family=27433213&utm_source=google_patent&utm_medium=platform_link&utm_campaign=public_patent_search&patent=EP0145021(A2) "Global patent litigation dataset” by Darts-ip is licensed under a Creative Commons Attribution 4.0 International License.
Priority claimed from DE19838335585 external-priority patent/DE8335585U1/de
Priority claimed from DE19848405046 external-priority patent/DE8405046U1/de
Priority claimed from DE19848410738 external-priority patent/DE8410738U1/de
Priority claimed from DE19843437683 external-priority patent/DE3437683A1/de
Priority to AT84115299T priority Critical patent/ATE44508T1/de
Application filed by Individual filed Critical Individual
Publication of EP0145021A2 publication Critical patent/EP0145021A2/fr
Publication of EP0145021A3 publication Critical patent/EP0145021A3/de
Publication of EP0145021B1 publication Critical patent/EP0145021B1/fr
Publication of EP0145021B2 publication Critical patent/EP0145021B2/fr
Application granted granted Critical
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D15/00—Printed matter of special format or style not otherwise provided for
    • B42D15/02—Postcards; Greeting, menu, business or like cards; Letter cards or letter-sheets
    • B42D15/04—Foldable or multi-part cards or sheets
    • B42D15/08—Letter-cards or letter-sheets, i.e. cards or sheets each of which is to be folded with the message inside and to serve as its own envelope for mailing

Definitions

  • the sales letter also includes an envelope for the return, which is provided with the address of the recipient of the reply form or the order and which is already separated from the other parts of the letter after the tear-off edge strips have been torn off.
  • This convenience for the recipient of the sales letter increases the return rate of the reply slips or order slips without the higher costs of sending them in a separate envelope.
  • the advertising letter is designed according to claim 14 according to claim 16, one receives a reply card that can be sent alone, regardless of the envelope also present.
  • the space available for the advertising letter is considerably expanded by the secondary carrier web without reducing the advantages of the basic design.
  • the recipient of the enclosed envelope is made easier and more convenient for the recipient when returning a reply form, so that the response rate can also be increased thereby.
  • such messages can also be sent that are included in advertising letters Standard dimensions cannot be accommodated or can only be accommodated inadequately, or in which unnecessary empty spaces would otherwise arise.
  • the device according to claim 31 it is possible to divide an initial paper web in a continuous process at a very high working speed and to guide one above the other and to connect the partial paper webs so that the individual information for and / or about the recipient is rationally printed on one page of the individual letters in the same orientation in the further processing operations, in particular folding and gluing operations, if this is particularly desirable according to the type of the final letter.
  • top side and bottom side refer to the starting position of the paper web and the carrier webs to be separated therefrom for the individual advertising letters with regard to the subsequent folding and gluing processes.
  • the parts belonging to an information letter on the paper web are provided with the individual identifiers of the letter recipient.
  • the edge strips with the transport holes are cut off from the finished paper web.
  • the paper web is cut in the longitudinal direction into individual sections, each section comprising the parts belonging to an information letter and bearing the individual characteristics of the recipient of the letter. These individual length sections are referred to as carrier webs. They are further processed in the folding and gluing machine using the spiral fold process.
  • the carrier web 20 for the one exemplary embodiment of the advertising letter.
  • the carrier web 20 has a length of 12 1/2 "(317.5 mm) and thus a length of three times the format of the usual bank payment slips and postal payment slips.
  • the carrier web 20 has a width of 380 mm.
  • the format width of a bank payment slip is 150 mm and the format width of a postal payment slip (including the debit note) with 210 mm, so that a width of 20 mm remains, which is divided into three demolition strips 21 ... 23. With an even distribution, they are approx. 6.7 mm wide.
  • This rectangular carrier web 20 has two longitudinal edges, the first longitudinal edge 24 and the second longitudinal edge 25, and two transverse edges, the first transverse edge 26 and the second transverse edge 27.
  • the second longitudinal fold point 32 has a distance from the first longitudinal edge 24 which is the sum of the Width of all three tear-off edge strips 21 ... 23 is greater than the sum of the format width of a bank payment slip and the main part of a postal payment slip, the latter having the same width as a bank payment slip.
  • the first longitudinal fold 31 has a distance of at least approximately 163.33 mm and the second longitudinal fold 32 a distance of at least approximately 320 mm from the first longitudinal edge 24, so that for the distance of the second longitudinal fold 32 from the second longitudinal edge 25 a distance of remains at least approximately 60 mm, which corresponds to the format width of the direct debit slip of a postal payment slip.
  • the first transverse perforation 36 lies in the longitudinal direction at the height of the first transverse fold point 28. As far as the perforation and the fold point coincide, the representation of the perforation in the drawings covers the representation of the fold point.
  • the transverse perforation 36 extends from the first longitudinal edge 24 towards the center to the first transverse fold point 31.
  • the second transverse perforation 37 lies in the longitudinal direction of the carrier web 20 at the level of the transverse perforation 29. The transverse perforation 37 extends in the transverse direction from the first longitudinal edge 24 to the second longitudinal edge 25 across the entire width of the carrier web 20.
  • the adhesive application 42 extends in the longitudinal direction in turn from the first transverse fold point 28 to the second transverse fold point 29. In the transverse direction it extends from the first longitudinal fold point 31 located here to the center by a dimension u which is also smaller than that Distance of the third longitudinal perforation 35 from the first longitudinal folding point 31.
  • the three superimposed surface sections A 3, A 6 and A 9 of the third row are then together forward around the second transverse folding point 29 to the surface sections A 2, A 5 and A 8 of the second row folded over and glued to them by pressing on the two adhesive orders 41 and 42. This folding process can be seen in FIG. 6.
  • 26 shows the carrier web 110 for the fourth exemplary embodiment of the advertising letter. It has a rectangular plan area, with the first longitudinal edge 111 on the left and the second longitudinal edge 112 on the right, and with the first transverse edge 113 at the top or front and the transverse edge 114 at the bottom or rear.
  • the carrier web 140 is divided into six fields by means of two transverse fold points 145 and 146 and by means of a longitudinal fold point 147, which are arranged in three rows and two columns. Along the transverse and longitudinal fold points 145 ... 147, the carrier web 140 is folded into the finished roll 151 (FIG. 40).
  • a cut 163 of the width s is cut off from the finished roll 151 shown in FIG. 40 along the second transverse edge 147. This completes the advertising letter with its useful length n and useful width m (FIGS. 40 and 41).
  • the carrier web 170 has a total length of, for example, 12 1/2 "(317.5 mm). This is unequal to the two Rows of fields spread out.
  • the transverse fold point 175 is at a distance from the second longitudinal edge 174 which is equal to the sum of the useful length n of the roll 179 (FIG. 51) and the height s of the later trimming.
  • the useful length n contains the length of an envelope and the height of the associated envelope flap 189.
  • the distance between the longitudinal fold, .. 175 from the first transverse edge. 173 is equal to the sum of the useful length n of the wrap 179 reduced by the height of the envelope flap 189 and the height s of the later trimming.
  • a bleed 196 is separated from the width s along the transverse fold point 175.
  • the paper web 411 On the side facing away from the paper web 412, the paper web 411 has an adhesive application 424 made of an activatable adhesive.
  • This adhesive application 424 is in the form of a continuous adhesive strip 425, which is shown in FIG. 111 is shown for the sake of greater clarity than consisting of individual sections.
  • This adhesive 424 has been applied before entry of the web 411 in the of FIG. 110 and 111, apparent part of the production unit on the paper web 411 so that it has already reached an inactive state on reaching this part of the production unit.
  • the adhesive strip 425 is arranged at least approximately in the middle of the surface area of the paper web 411 which extends from the imaginary center line to one side up to the transition into the edge strip 421.
  • the loosely combined two paper webs 436 and 437 are guided through an activation device 445 and a pressing device 446 by means of two transport rollers 441 and 442 or 43 and 444 arranged in pairs.
  • the two partial paper webs 436 and 437 are temporarily lifted apart from one another by a separating wedge 447 and then the now exposed adhesive application 425 is activated by an activation element 448 in accordance with the nature of the activatable adhesive.
  • the two Partial paper webs 436 and 437 are brought together again in the pressing device 446 and pressed together as they pass through the pressing device 446 and glued together in the area of the adhesive application 425.

Landscapes

  • Making Paper Articles (AREA)
  • Cartons (AREA)
  • Packages (AREA)
  • Credit Cards Or The Like (AREA)
EP84115299A 1983-12-12 1984-12-12 Lettre à fins publicitaires Expired - Lifetime EP0145021B2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AT84115299T ATE44508T1 (de) 1983-12-12 1984-12-12 Brief fuer werbezwecke.

Applications Claiming Priority (8)

Application Number Priority Date Filing Date Title
DE19838335585 DE8335585U1 (de) 1983-12-12 1983-12-12 Brief fuer Werbezwecke
DE8335585U 1983-12-12
DE19848405046 DE8405046U1 (de) 1984-02-20 1984-02-20 Brief fuer Werbezwecke
DE8405046U 1984-02-20
DE8410738U 1984-04-06
DE19848410738 DE8410738U1 (de) 1984-04-06 1984-04-06 Brief fuer Werbezwecke
DE3437683 1984-10-15
DE19843437683 DE3437683A1 (de) 1984-10-15 1984-10-15 Brief fuer werbezwecke

Publications (4)

Publication Number Publication Date
EP0145021A2 true EP0145021A2 (fr) 1985-06-19
EP0145021A3 EP0145021A3 (en) 1986-12-03
EP0145021B1 EP0145021B1 (fr) 1989-07-12
EP0145021B2 EP0145021B2 (fr) 1995-07-19

Family

ID=27433213

Family Applications (1)

Application Number Title Priority Date Filing Date
EP84115299A Expired - Lifetime EP0145021B2 (fr) 1983-12-12 1984-12-12 Lettre à fins publicitaires

Country Status (2)

Country Link
EP (1) EP0145021B2 (fr)
DE (1) DE3478919D1 (fr)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0228081A2 (fr) * 1985-12-27 1987-07-08 Günter Baumann Lettre publicitaire
EP0412484A2 (fr) * 1989-08-09 1991-02-13 Wallace Computer Services, Inc. Document postal surdimmensionné pour imprimante laser et procédé
GB2269803A (en) * 1992-08-20 1994-02-23 Smurfit Ltd Packet with inner leaflet
IT202000006841A1 (it) * 2020-04-01 2021-10-01 Eurpack Giustini Sacchetti S R L Opuscolo per prodotto medicinale e metodo di realizzazione di detto opuscolo

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB1258423A (fr) * 1969-01-06 1971-12-30
DE2426766A1 (de) * 1974-06-01 1975-12-11 Johnsen Edward L Bogen zur herstellung eines umschlages
FR2334620A1 (fr) * 1975-12-11 1977-07-08 Moore Business Forms Inc Perfectionnements aux ensembles continus d'enveloppes
US4189353A (en) * 1976-11-18 1980-02-19 Harriman Russell H Method and device for transmitting confidential information through the mail
EP0088597A2 (fr) * 1982-03-04 1983-09-14 David John Instance Feuille et son enveloppe

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB1258423A (fr) * 1969-01-06 1971-12-30
DE2426766A1 (de) * 1974-06-01 1975-12-11 Johnsen Edward L Bogen zur herstellung eines umschlages
FR2334620A1 (fr) * 1975-12-11 1977-07-08 Moore Business Forms Inc Perfectionnements aux ensembles continus d'enveloppes
US4189353A (en) * 1976-11-18 1980-02-19 Harriman Russell H Method and device for transmitting confidential information through the mail
EP0088597A2 (fr) * 1982-03-04 1983-09-14 David John Instance Feuille et son enveloppe

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0228081A2 (fr) * 1985-12-27 1987-07-08 Günter Baumann Lettre publicitaire
EP0228081A3 (en) * 1985-12-27 1989-03-22 Gunter Baumann Publicity letter
EP0412484A2 (fr) * 1989-08-09 1991-02-13 Wallace Computer Services, Inc. Document postal surdimmensionné pour imprimante laser et procédé
EP0412484A3 (en) * 1989-08-09 1991-05-15 Wallace Computer Services, Inc. Oversize laser mailer and method
GB2269803A (en) * 1992-08-20 1994-02-23 Smurfit Ltd Packet with inner leaflet
IT202000006841A1 (it) * 2020-04-01 2021-10-01 Eurpack Giustini Sacchetti S R L Opuscolo per prodotto medicinale e metodo di realizzazione di detto opuscolo

Also Published As

Publication number Publication date
EP0145021B1 (fr) 1989-07-12
EP0145021B2 (fr) 1995-07-19
EP0145021A3 (en) 1986-12-03
DE3478919D1 (en) 1989-08-17

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