CN106204123A - The method for pushing of advertising message and device - Google Patents
The method for pushing of advertising message and device Download PDFInfo
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- CN106204123A CN106204123A CN201610519522.1A CN201610519522A CN106204123A CN 106204123 A CN106204123 A CN 106204123A CN 201610519522 A CN201610519522 A CN 201610519522A CN 106204123 A CN106204123 A CN 106204123A
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- information
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
Abstract
The invention provides method for pushing and the pusher of a kind of advertising message of a kind of advertising message, wherein, the method for pushing of described advertising message includes: receive user behavior information and the customer position information of mobile terminal reporting；Described user behavior information is carried out statistical analysis, to determine user preference information；Obtain the advertising message mated with described user preference information；Described advertising message is sent to the advertisement terminal mated with described customer position information.By technical scheme, the accuracy of transmitting advertisement information can be effectively improved, it is achieved the accurate input of advertisement, user not produced too much harassing and wrecking, thus improves advertisement delivery effect, and promote Consumer's Experience.
Description
Technical field
The present invention relates to field of computer technology, method for pushing and one in particular to a kind of advertising message are wide
The pusher of announcement information.
Background technology
At present, advertising media is divided into two kinds: conventional ads and new media advertisement.Wherein, conventional ads typically by newpapers and periodicals,
The form such as magazine and poster represents, and this advertising shortage is dynamic, content is single and contains customer group the most drastically reduces,
Effect of advertising are the most general；New media advertisement is then with word, the form of picture, even audio frequency and video, by TV, FM receiver
And the mode such as mobile terminal shows, new media advertising display is abundant in content, dynamically and to cover user wide, and effect of advertising are than tradition
Advertisement is good.
But, current most new media advertisement will layout in advance, and be only capable of at the appointed time showing specify wide
Accusing content, especially in the place (such as park, square or store) that the crowd is dense, major part is covered by advertisement in fact that playing
The crowd covered does not has any captivation.
And mobile terminal tend to universal instantly, some new-type ad system by the Internet directly to user
Advertisement information, through advertisement editing, and need not can push customized content according to the concrete condition of each user again, although, one
The specific aim determining to achieve in degree advertisement pushes, after the most excessive businessman with user-association gets more and more, by businessman actively
The advertising message pushed also can get more and more, and user even can be bombed by burst advertising, in the face of the advertisement letter that quantity is various
Breath, user typically can select shielding, cause advertisement delivery effect to be had a greatly reduced quality.
Therefore, how to improve the accuracy of transmitting advertisement information, it is achieved the accurate input of advertisement, user was not produced
Many harassing and wrecking, thus improve advertisement delivery effect, and promote Consumer's Experience, become technical problem urgently to be resolved hurrily.
Summary of the invention
The present invention is based on the problems referred to above, it is proposed that a kind of new technical scheme, can be effectively improved advertising message
The accuracy pushed, it is achieved the accurate input of advertisement, does not produce too much harassing and wrecking, thus improves advertisement delivery effect user,
And promote Consumer's Experience.
In view of this, according to the first aspect of the invention, it is proposed that the method for pushing of a kind of advertising message, including: receive
The user behavior information of mobile terminal reporting and customer position information；Described user behavior information is carried out statistical analysis, with really
Determine user preference information；Obtain the advertising message mated with described user preference information；By described advertising message send to institute
State the advertisement terminal of customer position information coupling.
In this technical scheme, determine user preference information, so by the user behavior information analyzing mobile terminal reporting
After the transmitting advertisement information mated with user preference information is played out to the advertisement terminal mated with customer position information, i.e.
Push the advertisement of the hobby meeting user to user by being arranged on the advertisement terminal of the position that user is presently in, so, can
To be effectively improved the accuracy of transmitting advertisement information, it is achieved the accurate input of advertisement, user is not produced too much harassing and wrecking, from
And improve advertisement delivery effect, and promote Consumer's Experience.
In technique scheme, it is preferable that in user behavior information and the user position of described reception mobile terminal reporting
Before confidence breath, including: the initial ad information of typing is arranged tag along sort information；And described acquisition and described user like
The advertising message of good information matches, including: described user preference information is mated with described tag along sort information, with in institute
State and initial ad information obtains described advertising message.
In this technical scheme, tag along sort information is set by advertising message to typing in advance, for follow-up with
User preference information carries out mating the advertising message determining that needs push to user, and according to this tag along sort information and user's row
Analyze user for Information Statistics and like information, to guarantee user's attention rate to advertising message, improve the input effect of advertisement.
In any of the above-described technical scheme, it is preferable that described described advertising message transmission is extremely believed with described customer location
The advertisement terminal of breath coupling, including: receive the input range information that described advertisement terminal reports；By described customer position information with
Described input scope is mated, to determine the described advertisement terminal mated with described customer position information；Receive described advertisement
The advertisement playing request of terminal to report, to send described advertising message to described advertisement eventually according to described advertisement playing request
End.
In this technical scheme, when determining that the advertising message mated with user preference information pushes, by user position
The input scope that confidence breath reports from different advertisement terminals carries out mating the targeted advertisements terminal determining that advertising message is thrown in,
To send down to play out by advertising message when receiving the advertisement playing request of corresponding advertisement terminal further, i.e. exist
Advertisement terminal plays an advertisement and user plays, when being in its coverage, the advertisement mated with user preference information
Information, to improve the accuracy of advertisement putting and to throw in effect.
According to the second aspect of the invention, it is proposed that the pusher of a kind of advertising message, including: receiver module, it is used for
Receive user behavior information and the customer position information of mobile terminal reporting；Analyze module, for described receiver module is received
To described user behavior information carry out statistical analysis, to determine user preference information；Acquisition module, for obtaining and described point
The advertising message of the described user preference information coupling that analysis module obtains；Sending module, for getting described acquisition module
Described advertising message send to the advertisement terminal that mates with described customer position information.
In this technical scheme, determine user preference information, so by the user behavior information analyzing mobile terminal reporting
After the transmitting advertisement information mated with user preference information is played out to the advertisement terminal mated with customer position information, i.e.
Push the advertisement of the hobby meeting user to user by being arranged on the advertisement terminal of the position that user is presently in, so, can
To be effectively improved the accuracy of transmitting advertisement information, it is achieved the accurate input of advertisement, user is not produced too much harassing and wrecking, from
And improve advertisement delivery effect, and promote Consumer's Experience.
In technique scheme, it is preferable that also include: module is set, mobile whole for receiving at described receiver module
Before holding the user behavior information and customer position information reported, the initial ad information of typing is arranged tag along sort information；
And described acquisition module specifically for: described user preference information is arranged, with described, the described tag along sort letter that module is arranged
Breath mates, to obtain described advertising message in described initial ad information.
In this technical scheme, tag along sort information is set by advertising message to typing in advance, for follow-up with
User preference information carries out mating the advertising message determining that needs push to user, and according to this tag along sort information and user's row
Analyze user for Information Statistics and like information, to guarantee user's attention rate to advertising message, improve the input effect of advertisement.
In any of the above-described technical scheme, it is preferable that described receiver module is additionally operable to: receive what described advertisement terminal reported
Throw in range information and advertisement playing request；And the pusher of described advertising message also includes: matching module, for by institute
State customer position information to mate with described input scope, to determine the described advertisement mated with described customer position information eventually
End；Described sending module specifically for: according to described advertisement playing request, described advertising message is sent to described advertisement terminal.
In this technical scheme, when determining that the advertising message mated with user preference information pushes, by user position
The input scope that confidence breath reports from different advertisement terminals carries out mating the targeted advertisements terminal determining that advertising message is thrown in,
To send down to play out by advertising message when receiving the advertisement playing request of corresponding advertisement terminal further, i.e. exist
Advertisement terminal plays an advertisement and user plays, when being in its coverage, the advertisement mated with user preference information
Information, to improve the accuracy of advertisement putting and to throw in effect.
According to the third aspect of the invention we, it is proposed that a kind of cloud server, including: as above second aspect embodiment is appointed
The pusher of one described advertising message, therefore, therefore, this cloud server has in the embodiment of as above second aspect
All beneficial effects of the pusher of the advertising message described in any one, do not repeat them here.
According to a fourth aspect of the present invention, it is proposed that the method for pushing of a kind of advertising message, including: collect user behavior letter
Breath；Location customer position information；Described user behavior information and described customer position information are sent to cloud server, for
Described cloud server is to user's advertisement.
In this technical scheme, mobile terminal real-time collecting user behavior information also reports to cloud server, for cloud
End server determines user preference information according to the tag along sort information of the advertisement pre-set, and then according to customer position information
Determine the advertisement terminal of advertisement, so, the accuracy of transmitting advertisement information can be effectively improved, it is achieved advertisement accurate
Throw in, user is not produced too much harassing and wrecking, thus improves advertisement delivery effect, and promote Consumer's Experience.
According to the fifth aspect of the invention, it is proposed that the pusher of a kind of advertising message, including: collection module, it is used for
Collect user behavior information；Locating module, is used for positioning customer position information；Sending module, for receiving described collection module
The described user behavior information of collection and the described customer position information that navigates to of described locating module send to cloud server, with
For described cloud server to the advertisement terminal advertisement information mated with described customer position information.
In this technical scheme, mobile terminal real-time collecting user behavior information also reports to cloud server, for cloud
End server determines user preference information according to the tag along sort information of the advertisement pre-set, and then according to customer position information
Determine the advertisement terminal of advertisement, so, the accuracy of transmitting advertisement information can be effectively improved, it is achieved advertisement accurate
Throw in, user is not produced too much harassing and wrecking, thus improves advertisement delivery effect, and promote Consumer's Experience.
According to the sixth aspect of the invention, it is proposed that a kind of mobile terminal, including: as above in the 5th aspect embodiment arbitrary
The pusher of the advertising message described in Xiang, therefore, therefore, this mobile terminal has in the embodiment of as above the 5th aspect arbitrary
All beneficial effects of the pusher of the advertising message described in Xiang, do not repeat them here.
According to the seventh aspect of the invention, it is proposed that the method for pushing of a kind of advertising message, including: on cloud server
Report throws in range information；The playing progress rate of monitoring Current ad；When monitoring described playing progress rate and presetting apart from the end time
Time long, send advertisement playing request to described cloud server, mate with the user obtained be in the range of described input
Advertising message.
In this technical scheme, by input range information being reported cloud server, and in currently playing advertisement
At the end of Kuai, send, to cloud server, the advertisement mated with the preference information of the user being in the range of input on next step ground and believe
Breath pushes, and i.e. in this technical scheme, mobile terminal real-time collecting user behavior information also reports to cloud server, with
User preference information is determined according to the tag along sort information of the advertisement pre-set for cloud server, and then according to customer location
Information determines the advertisement terminal of advertisement, so, can be effectively improved the accuracy of transmitting advertisement information, it is achieved advertisement
Precisely throw in, user is not produced too much harassing and wrecking, thus improves advertisement delivery effect, and promote Consumer's Experience.
According to the eighth aspect of the invention, it is proposed that the pusher of a kind of advertising message, including: sending module, it is used for
Input range information is reported to cloud server；Monitoring module, for monitoring the playing progress rate of Current ad；And described transmission
Module is additionally operable to: when described monitoring module monitors described playing progress rate distance end time preset duration, to described high in the clouds
Server sends advertisement playing request, the advertising message mated with the user obtained be in the range of described input.
In this technical scheme, by input range information being reported cloud server, and in currently playing advertisement
At the end of Kuai, send, to cloud server, the advertisement mated with the preference information of the user being in the range of input on next step ground and believe
Breath pushes, and i.e. in this technical scheme, mobile terminal real-time collecting user behavior information also reports to cloud server, with
User preference information is determined according to the tag along sort information of the advertisement pre-set for cloud server, and then according to customer location
Information determines the advertisement terminal of advertisement, so, can be effectively improved the accuracy of transmitting advertisement information, it is achieved advertisement
Precisely throw in, user is not produced too much harassing and wrecking, thus improves advertisement delivery effect, and promote Consumer's Experience.
According to the ninth aspect of the invention, it is proposed that a kind of advertisement terminal, including: as above in eighth aspect embodiment arbitrary
The pusher of the advertising message described in Xiang, therefore, therefore, this advertisement terminal has in the embodiment of as above eighth aspect arbitrary
All beneficial effects of the pusher of the advertising message described in Xiang, do not repeat them here.
According to the tenth aspect of the invention, it is proposed that the supplying system of a kind of advertising message, including as above second aspect
The advertisement according to any one of embodiment of the pusher of the advertising message according to any one of embodiment, as above the 5th aspect
The pusher of the pusher of information and the as above advertising message according to any one of embodiment of eighth aspect.
By above technical scheme, the accuracy of transmitting advertisement information can be effectively improved, it is achieved the accurate throwing of advertisement
Put, user is not produced too much harassing and wrecking, thus improves advertisement delivery effect, and promote Consumer's Experience.
Accompanying drawing explanation
Fig. 1 shows the schematic flow sheet of the method for pushing of the advertising message according to the first embodiment of the present invention；
Fig. 2 shows the schematic block diagram of the pusher of the advertising message according to the first embodiment of the present invention；
Fig. 3 shows the schematic block diagram of cloud server according to an embodiment of the invention；
Fig. 4 shows the schematic flow sheet of the method for pushing of advertising message according to the second embodiment of the present invention；
Fig. 5 shows the schematic block diagram of the pusher of advertising message according to the second embodiment of the present invention；
Fig. 6 shows the schematic block diagram of mobile terminal according to an embodiment of the invention；
Fig. 7 shows the schematic flow sheet of the method for pushing of advertising message according to the third embodiment of the invention；
Fig. 8 shows the schematic block diagram of the pusher of advertising message according to the third embodiment of the invention；
Fig. 9 shows the schematic block diagram of advertisement terminal according to an embodiment of the invention；
Figure 10 shows the schematic block diagram of the supplying system of the advertising message according to the first embodiment of the present invention；
Figure 11 shows the schematic block diagram of the supplying system of advertising message according to the second embodiment of the present invention；
Figure 12 shows the schematic flow sheet of the method for pushing of advertising message according to the fourth embodiment of the invention.
Detailed description of the invention
In order to be more clearly understood that the above-mentioned purpose of the present invention, feature and advantage, real with concrete below in conjunction with the accompanying drawings
The present invention is further described in detail by mode of executing.It should be noted that in the case of not conflicting, the enforcement of the application
Feature in example and embodiment can be mutually combined.
Elaborate a lot of detail in the following description so that fully understanding the present invention, but, the present invention also may be used
Implementing to use other to be different from other modes described here, therefore, protection scope of the present invention is not by described below
The restriction of specific embodiment.
Fig. 1 shows the schematic flow sheet of the method for pushing of the advertising message according to the first embodiment of the present invention.
As it is shown in figure 1, the method for pushing of the advertising message according to the first embodiment of the present invention, including: step 102, connect
Receive user behavior information and the customer position information of mobile terminal reporting；Step 104, adds up described user behavior information
Analyze, to determine user preference information；Step 106, obtains the advertising message mated with described user preference information；Step 108,
Described advertising message is sent to the advertisement terminal mated with described customer position information.
In this technical scheme, determine user preference information, so by the user behavior information analyzing mobile terminal reporting
After the transmitting advertisement information mated with user preference information is played out to the advertisement terminal mated with customer position information, i.e.
Push the advertisement of the hobby meeting user to user by being arranged on the advertisement terminal of the position that user is presently in, so, can
To be effectively improved the accuracy of transmitting advertisement information, it is achieved the accurate input of advertisement, user is not produced too much harassing and wrecking, from
And improve advertisement delivery effect, and promote Consumer's Experience.
Wherein, user behavior information includes but not limited to: search history information, page browsing trace information, user preferences
Information includes but not limited to: brand message, product type information, colouring information, specification information.
In technique scheme, it is preferable that included before described step 102: the initial ad information of typing is set
Put tag along sort information；And the advertising message that described acquisition is mated with described user preference information, including: described user is liked
Good information is mated with described tag along sort information, to obtain described advertising message in described initial ad information.
In this technical scheme, tag along sort information is set by advertising message to typing in advance, for follow-up with
User preference information carries out mating the advertising message determining that needs push to user, and according to this tag along sort information and user's row
Analyze user for Information Statistics and like information, to guarantee user's attention rate to advertising message, improve the input effect of advertisement.
Wherein, the tag along sort information of advertising message includes but not limited to: brand message, product type information, color are believed
Breath, specification information.
In any of the above-described technical scheme, it is preferable that described step 104 includes: receive the throwing that described advertisement terminal reports
Put range information；Described customer position information is mated with described input scope, to determine and described customer position information
The described advertisement terminal of coupling；Receive the advertisement playing request that described advertisement terminal reports, with according to described advertisement playing request
Described advertising message is sent to described advertisement terminal.
In this technical scheme, when determining that the advertising message mated with user preference information pushes, by user position
The input scope that confidence breath reports from different advertisement terminals carries out mating the targeted advertisements terminal determining that advertising message is thrown in,
To send down to play out by advertising message when receiving the advertisement playing request of corresponding advertisement terminal further, i.e. exist
Advertisement terminal plays an advertisement and user plays, when being in its coverage, the advertisement mated with user preference information
Information, to improve the accuracy of advertisement putting and to throw in effect.
Fig. 2 shows the schematic block diagram of the pusher of the advertising message according to the first embodiment of the present invention.
As in figure 2 it is shown, the pusher 200 of the advertising message according to the first embodiment of the present invention, including: receiver module
202, module 204, acquisition module 206 and sending module 208 are analyzed.
Wherein, receiver module 202, for receiving user behavior information and the customer position information of mobile terminal reporting；Point
Analysis module 204, carries out statistical analysis, to determine use for the described user behavior information receiving described receiver module 202
Family preference information；Acquisition module 206, for obtaining what the described user preference information obtained with described analysis module 204 was mated
Advertising message；Sending module 208, for described advertising message that described acquisition module 206 is got send to described use
The advertisement terminal of family positional information coupling.
In this technical scheme, determine user preference information, so by the user behavior information analyzing mobile terminal reporting
After the transmitting advertisement information mated with user preference information is played out to the advertisement terminal mated with customer position information, i.e.
Push the advertisement of the hobby meeting user to user by being arranged on the advertisement terminal of the position that user is presently in, so, can
To be effectively improved the accuracy of transmitting advertisement information, it is achieved the accurate input of advertisement, user is not produced too much harassing and wrecking, from
And improve advertisement delivery effect, and promote Consumer's Experience.
Wherein, user behavior information includes but not limited to: search history information, page browsing trace information, user preferences
Information includes but not limited to: brand message, product type information, colouring information, specification information.
In technique scheme, it is preferable that also include: arrange module 210, for receiving at described receiver module 202
Before the user behavior information of mobile terminal reporting and customer position information, the initial ad information of typing is arranged tag along sort
Information；And described acquisition module 206 specifically for: described user preference information is arranged, with described, the institute that module 210 is arranged
State tag along sort information to mate, to obtain described advertising message in described initial ad information.
In this technical scheme, tag along sort information is set by advertising message to typing in advance, for follow-up with
User preference information carries out mating the advertising message determining that needs push to user, and according to this tag along sort information and user's row
Analyze user for Information Statistics and like information, to guarantee user's attention rate to advertising message, improve the input effect of advertisement.
Wherein, the tag along sort information of advertising message includes but not limited to: brand message, product type information, color are believed
Breath, specification information.
In any of the above-described technical scheme, it is preferable that described receiver module 202 is additionally operable to: receive on described advertisement terminal
The input range information of report and advertisement playing request；And the pusher 200 of described advertising message also includes: matching module
212, for described customer position information is mated with described input scope, mate with described customer position information to determine
Described advertisement terminal；Described sending module 208 specifically for: according to described advertisement playing request, described advertising message is sent
To described advertisement terminal.
In this technical scheme, when determining that the advertising message mated with user preference information pushes, by user position
The input scope that confidence breath reports from different advertisement terminals carries out mating the targeted advertisements terminal determining that advertising message is thrown in,
To send down to play out by advertising message when receiving the advertisement playing request of corresponding advertisement terminal further, i.e. exist
Advertisement terminal plays an advertisement and user plays, when being in its coverage, the advertisement mated with user preference information
Information, to improve the accuracy of advertisement putting and to throw in effect.
Fig. 3 shows the schematic block diagram of cloud server according to an embodiment of the invention.
As it is shown on figure 3, cloud server 300 according to an embodiment of the invention, including: as above in second aspect embodiment
The pusher 200 of the advertising message described in any one, therefore, therefore, this cloud server 300 has as above second aspect
All beneficial effects of the pusher 200 of the advertising message according to any one of embodiment, do not repeat them here.
Fig. 4 shows the schematic flow sheet of the method for pushing of advertising message according to the second embodiment of the present invention.
As shown in Figure 4, the method for pushing of advertising message according to the second embodiment of the present invention, including: step 402, receive
Collection user behavior information；Step 404, positions customer position information；Step 406, by described user behavior information and described user
Positional information sends to cloud server, for described cloud server to user's advertisement.
In this technical scheme, mobile terminal real-time collecting user behavior information also reports to cloud server, for cloud
End server determines user preference information according to the tag along sort information of the advertisement pre-set, and then according to customer position information
Determine the advertisement terminal of advertisement, so, the accuracy of transmitting advertisement information can be effectively improved, it is achieved advertisement accurate
Throw in, user is not produced too much harassing and wrecking, thus improves advertisement delivery effect, and promote Consumer's Experience.
Wherein, user behavior information includes but not limited to: search history information, page browsing trace information；And it is concrete
The modes such as GPS (Global Positioning System, global positioning system) location can be passed through and obtain customer location letter
Breath, such as, latitude and longitude information.
Fig. 5 shows the schematic block diagram of the pusher of advertising message according to the second embodiment of the present invention.
As it is shown in figure 5, the pusher 500 of advertising message according to the second embodiment of the present invention, including: collection module
502, locating module 504 and sending module 506.
Wherein, collection module 502, it is used for collecting user behavior information；Locating module 504, is used for positioning customer location letter
Breath；Sending module 506, fixed for the described user behavior information that described collection module 502 is collected and described locating module 504
The described customer position information that arrives of position sends to cloud server, for described cloud server to described customer position information
The advertisement terminal advertisement information of coupling.
In this technical scheme, mobile terminal real-time collecting user behavior information also reports to cloud server, for cloud
End server determines user preference information according to the tag along sort information of the advertisement pre-set, and then according to customer position information
Determine the advertisement terminal of advertisement, so, the accuracy of transmitting advertisement information can be effectively improved, it is achieved advertisement accurate
Throw in, user is not produced too much harassing and wrecking, thus improves advertisement delivery effect, and promote Consumer's Experience.
Wherein, user behavior information includes but not limited to: search history information, page browsing trace information；And it is concrete
The modes such as GPS (Global Positioning System, global positioning system) location can be passed through and obtain customer location letter
Breath, such as, latitude and longitude information.
Fig. 6 shows the schematic block diagram of mobile terminal according to an embodiment of the invention.
As shown in Figure 6, mobile terminal 600 according to an embodiment of the invention, including: as above the 5th aspect embodiment is appointed
The pusher 500 of one described advertising message, therefore, therefore, this mobile terminal 600 has the enforcement of as above the 5th aspect
All beneficial effects of the pusher 500 of the advertising message according to any one of example, do not repeat them here.
Fig. 7 shows the schematic flow sheet of the method for pushing of advertising message according to the third embodiment of the invention.
As it is shown in fig. 7, the method for pushing of advertising message according to the third embodiment of the invention, including: step 702, to
Cloud server reports input range information；Step 704, the playing progress rate of monitoring Current ad；Step 706, when monitoring
When stating playing progress rate distance end time preset duration, send advertisement playing request to described cloud server, to obtain and place
The advertising message of the user's coupling in the range of described input.
In this technical scheme, by input range information being reported cloud server, and in currently playing advertisement
At the end of Kuai, send, to cloud server, the advertisement mated with the preference information of the user being in the range of input on next step ground and believe
Breath pushes, and i.e. in this technical scheme, mobile terminal real-time collecting user behavior information also reports to cloud server, with
User preference information is determined according to the tag along sort information of the advertisement pre-set for cloud server, and then according to customer location
Information determines the advertisement terminal of advertisement, so, can be effectively improved the accuracy of transmitting advertisement information, it is achieved advertisement
Precisely throw in, user is not produced too much harassing and wrecking, thus improves advertisement delivery effect, and promote Consumer's Experience.
Wherein, the input range information of advertisement terminal includes but not limited to: throw in visual range information.
Fig. 8 shows the schematic block diagram of the pusher of advertising message according to the third embodiment of the invention.
As shown in Figure 8, the pusher 800 of advertising message according to the third embodiment of the invention, including: sending module
802 and monitoring module 804.
Wherein, sending module 802, for reporting input range information to cloud server；Monitoring module 804, is used for supervising
The playing progress rate of control Current ad；And described sending module 802 is additionally operable to: broadcast described in monitoring when described monitoring module 804
During degree of putting into distance end time preset duration, send advertisement playing request to described cloud server, to obtain and to be in institute
State the advertising message that the user in the range of input is mated.
In this technical scheme, by input range information being reported cloud server, and in currently playing advertisement
At the end of Kuai, send, to cloud server, the advertisement mated with the preference information of the user being in the range of input on next step ground and believe
Breath pushes, and i.e. in this technical scheme, mobile terminal real-time collecting user behavior information also reports to cloud server, with
User preference information is determined according to the tag along sort information of the advertisement pre-set for cloud server, and then according to customer location
Information determines the advertisement terminal of advertisement, so, can be effectively improved the accuracy of transmitting advertisement information, it is achieved advertisement
Precisely throw in, user is not produced too much harassing and wrecking, thus improves advertisement delivery effect, and promote Consumer's Experience.
Wherein, the input range information of advertisement terminal includes but not limited to: throw in visual range information.
Fig. 9 shows the schematic block diagram of advertisement terminal according to an embodiment of the invention.
As it is shown in figure 9, advertisement terminal 900 according to an embodiment of the invention, including: as above eighth aspect embodiment is appointed
The pusher 800 of one described advertising message, therefore, therefore, this advertisement terminal 900 has the enforcement of as above eighth aspect
All beneficial effects of the pusher 800 of the advertising message according to any one of example, do not repeat them here.
Figure 10 shows the schematic block diagram of the supplying system of the advertising message according to the first embodiment of the present invention.
As shown in Figure 10, according to the supplying system 1000 of the advertising message of the first embodiment of the present invention, including: as above
In the embodiment of the pusher 200 of the advertising message according to any one of the embodiment of two aspects, as above the 5th aspect arbitrary
The advertising message according to any one of embodiment of the pusher 500 of the advertising message described in Xiang and as above eighth aspect
Pusher 800.
Specific embodiment below in conjunction with Figure 11 and 12 couples of present invention is described in detail.
Figure 11 shows the schematic block diagram of the supplying system of advertising message according to the second embodiment of the present invention.
Figure 12 shows the schematic flow sheet of the method for pushing of advertising message according to the fourth embodiment of the invention.
As shown in figure 11, the supplying system of advertising message according to the second embodiment of the present invention, including: cloud server
1102, mobile terminal 1104 and advertisement machine 1106.Wherein, cloud server 1102 includes: customer analysis cloud service module
11022, advertisement cloud service module 11024 and positional information cloud service module 11026.
Customer analysis cloud service module 11022, is using, for being responsible for collecting user, the mobile terminal carried with
During behavioural information, analyze the classifying content that user is interested, like the ad content seen pushing user, it is achieved advertisement
Precisely throw in.
Advertisement cloud service module 11024, for being responsible for making ad content, such as video content, and provides download merit
Can, each advertisement can set one or more tag along sort making when.
Positional information cloud service module 11026, for according to the user's (i.e. mobile terminal 1104) obtained and advertisement machine
The current location information of 1106 determines customer group and the ad content of advertisement to be played, specifically can be entered by multiple positioning modes
Row location, such as GPS location, AGPS (Assisted Global Positioning System, assisted global satellite fix system
System) location, architecture and WIFI (Wireless Fidelity, wireless network) location etc., multiple positioning modes ensure that
The real-time of location.
As shown in figure 12, the supplying system of above-mentioned advertising message carries out the process step of transmitting advertisement information and includes:
Step 1202, collects user profile, i.e. collects user's search history of mobile terminal report, page browsing track etc.
Information, can collect termly from the mobile terminal of user, and persistence is in based on Hadoop (distributed system base
Plinth framework) in the big data platform implemented.
Step 1204, by user profile by interest classifying content, show that user interest point is classified, such as: searched for " prunus mume (sieb.) sieb.et zucc. match
De Si-benz " then can deduce user and like automobile, browse the website such as " mushroom street ", " beautiful say " for a long time and then can be given
The supposition of " this user is young, the female user of fashion ".
Step 1206, by classification typing ad content, typing or amendment ad content when, determines this ad content
Belong to a certain or polytype tag along sort, to retrieve ad content to be played according to this tag along sort, it is contemplated that video
The characteristic big etc. ad content data, ad content may be alternatively stored in big data platform based on Hadoop enforcement.
Step 1208, mobile terminal report geographical position, the mobile terminal that user carries with can periodically report user
Residing geographical position, forms user's motion track, mobile terminal can according to existing GPS positioning service, AGPS positioning service,
Mobile terminal is positioned to be moved by one or more in architecture service and WIFI positioning service rapidly
The positional information of terminal, this positional information can be latitude and longitude information.
Step 1210, advertisement machine request ad content, after network is connected in advertisement machine installation, advertisement machine will open
Management program is play in dynamic advertisement, at the end of monitoring advertisement will be play, i.e. can report advertisement machine place to cloud server
Positional information and visual range information, ask next section of ad content.
Step 1212, cloud server after the request receiving advertisement machine, can according to the visual range of advertisement machine (in order to
Ensure advertisement delivery effect, within being generally 500 meters) and advertisement machine residing for geographical position, the use near delineation
Family, using them as advertisement putting targeted customer.
Step 1214, determines targeted advertisement content, the ad classification mark that the user drawn according to statistical analysis pays close attention to jointly
Label retrieve suitable ad content data, return to advertisement machine as targeted advertisement content, it addition, in selecting targeted advertisements
Can also be according to different scene setting priority to return the ad content of special scenes, near the biggest commercial circle when of appearance
At noon or at dusk the time-division just can preferentially play cuisines, the advertisement of restaurant class, then can preferentially play near tourist attractions
The advertisement of sight spot special product class.
Step 1216, advertisement machine plays targeted advertisement content, after obtaining the targeted advertisement content that cloud server returns,
Advertising opportunity is downloaded this ad content by network and is played out, and provides most suitable ad content for the user nearest from it.
To sum up, the present invention makees basis with user behavior long-term acquisition, substantial amounts of, show that user feels emerging after analyzing and sorting out
The content of interest, then coordinate the positional information of cloud server and user, emerging playing its sense from the immediate advertisement machine of user
The ad content of interest, it is achieved the accurate input of advertisement, does not the most produce undue harassing and wrecking, improves again advertisement delivery effect user.
And throw in reach advertisement accurately, it is necessary to the first behavior to user is analyzed, sorts out, and show that user is interested
Content.The information such as the search history of user, page browsing track are reported user behavior analysis cloud service by mobile terminal
Module, is resolved by user behavior analysis cloud service module and reports content, and draw relevant classifying content, by corresponding advertisement
Tag along sort is identified in user record.
Advertisement also has classification.It is one or more that advertisement cloud service module when typing advertisement is that each ad content is arranged
Tag along sort.
The mobile terminal that user carries with periodically reports real-time position information, geographical position to geographical position cloud server
Put record user's motion track at any time.
Be positioned at the advertisement machine of customer center ready after, by its geographical position and coverage, (i.e. advertisement machine is visual
Scope, the hugest screen LED, building elevator advertisement machine etc.) it is sent to cloud server, cloud server is according to advertisement machine information
Search for the user in visual range, and the advertisement obtaining these users interested from user behavior analysis cloud service module divides
Class, calculates ad content data to be played after optimum selecting and returns to advertisement machine, and then advertisement machine obtains and specifically broadcasts
Put content to download and play.
Technical scheme is described in detail above in association with accompanying drawing, by technical scheme, can be effective
Ground improves the accuracy of transmitting advertisement information, it is achieved the accurate input of advertisement, user does not produce too much harassing and wrecking, thus improves
Advertisement delivery effect, and promote Consumer's Experience.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for the skill of this area
For art personnel, the present invention can have various modifications and variations.All within the spirit and principles in the present invention, that is made any repaiies
Change, equivalent, improvement etc., should be included within the scope of the present invention.
Claims (10)
1. the method for pushing of an advertising message, it is characterised in that including:
Receive user behavior information and the customer position information of mobile terminal reporting；
Described user behavior information is carried out statistical analysis, to determine user preference information；
Obtain the advertising message mated with described user preference information；
Described advertising message is sent to the advertisement terminal mated with described customer position information.
The method for pushing of advertising message the most according to claim 1, it is characterised in that at described reception mobile terminal reporting
User behavior information and customer position information before, including:
The initial ad information of typing is arranged tag along sort information；And
The advertising message that described acquisition is mated with described user preference information, including:
Described user preference information is mated with described tag along sort information, to obtain institute in described initial ad information
State advertising message.
The method for pushing of advertising message the most according to claim 1, it is characterised in that described described advertising message is sent
The advertisement terminal extremely mated with described customer position information, including:
Receive the input range information that described advertisement terminal reports；
Described customer position information is mated with described input scope, to determine the institute mated with described customer position information
State advertisement terminal；
Receive the advertisement playing request that described advertisement terminal reports, described advertising message to be sent out according to described advertisement playing request
Deliver to described advertisement terminal.
4. the pusher of an advertising message, it is characterised in that including:
Receiver module, for receiving user behavior information and the customer position information of mobile terminal reporting；
Analyze module, carry out statistical analysis, to determine use for the described user behavior information that described receiver module is received
Family preference information；
Acquisition module, for obtaining the advertising message that the described user preference information obtained with described analysis module is mated；
Sending module, for described advertising message that described acquisition module is got send to described customer position information
The advertisement terminal joined.
The pusher of advertising message the most according to claim 4, it is characterised in that also include:
Module is set, for described receiver module receive the user behavior information of mobile terminal reporting and customer position information it
Before, the initial ad information of typing is arranged tag along sort information；And
Described acquisition module specifically for:
Described user preference information is mated with the described described tag along sort information arranging module setting, with at the beginning of described
Beginning advertising message obtains described advertising message.
The pusher of advertising message the most according to claim 4, it is characterised in that described receiver module is additionally operable to:
Receive input range information and advertisement playing request that described advertisement terminal reports；And
The pusher of described advertising message also includes:
Matching module, for mating described customer position information with described input scope, to determine and described user position
Put the described advertisement terminal of information matches；
Described sending module specifically for:
According to described advertisement playing request, described advertising message is sent to described advertisement terminal.
7. the method for pushing of an advertising message, it is characterised in that including:
Collect user behavior information；
Location customer position information；
Described user behavior information and described customer position information are sent to cloud server, for described cloud server to
User's advertisement.
8. the pusher of an advertising message, it is characterised in that including:
Collection module, is used for collecting user behavior information；
Locating module, is used for positioning customer position information；
Sending module, the institute navigated to for the described user behavior information that described collection module is collected and described locating module
State customer position information to send to cloud server, for described cloud server to wide with what described customer position information mated
Come to an end end advertisement information.
9. the method for pushing of an advertising message, it is characterised in that including:
Input range information is reported to cloud server；
The playing progress rate of monitoring Current ad；
When monitoring described playing progress rate distance end time preset duration, sending advertisement broadcasting to described cloud server please
Ask, the advertising message mated with the user obtained be in the range of described input.
10. the pusher of an advertising message, it is characterised in that including:
Sending module, for reporting input range information to cloud server；
Monitoring module, for monitoring the playing progress rate of Current ad；And
Described sending module is additionally operable to:
When described monitoring module monitors described playing progress rate distance end time preset duration, send out to described cloud server
Send advertisement playing request, the advertising message mated with the user obtained be in the range of described input.
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| CN201610519522.1A CN106204123A (en) | 2016-07-01 | 2016-07-01 | The method for pushing of advertising message and device |
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| CN201610519522.1A CN106204123A (en) | 2016-07-01 | 2016-07-01 | The method for pushing of advertising message and device |
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| CN106204123A true CN106204123A (en) | 2016-12-07 |
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| CN201610519522.1A Pending CN106204123A (en) | 2016-07-01 | 2016-07-01 | The method for pushing of advertising message and device |
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Application publication date: 20161207 |