CN105069656A - Mobile projector based advertising method and system and server - Google Patents
Mobile projector based advertising method and system and server Download PDFInfo
- Publication number
- CN105069656A CN105069656A CN201510512059.3A CN201510512059A CN105069656A CN 105069656 A CN105069656 A CN 105069656A CN 201510512059 A CN201510512059 A CN 201510512059A CN 105069656 A CN105069656 A CN 105069656A
- Authority
- CN
- China
- Prior art keywords
- content
- terminal
- mobile projector
- projection
- advertisement
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses a mobile projector based advertising method and system and a server. The method comprises that advertisement information including advertisement content is received from an advertising terminal; the advertisement information is pushed to a mobile projection terminal so that mobile projection terminal projects and plays the advertisement content; projection feedback information, which comprises audience images shot by the mobile projection terminal when the advertisement content is projected and played , is received from the mobile projection terminal; and the audience images are combined with a preset advertisement efficacy analysis model to calculate the advertising efficacy value of the advertisement content. Thus, the advertisement content can be projected in a large screen at any time and place, and the advertising effect can be tracked.
Description
Technical field
The present invention relates to advertisement pushing technical field, particularly relate to a kind of method based on mobile projector device input advertisement, system and server.
Background technology
Advertisement is a kind of important channel that people understand commodity or service, and Ye Shi manufacturer promotes a kind of important means of product or service.At present, advertisement is no longer confined to, in print media and field of television, extend to internet arena, such as: carry in portal website, to embed in communication software etc.
Along with the arrival in mobile Internet epoch and the popular of mobile terminal, advertisement starts again to embed in mobile terminal, realizes moving advertising.But the input of nowadays most of moving advertising all only focuses on range, issue for the public, mandatoryly to inculcate, with the demand of user to connecting the larger disconnection of existence, and the public itself be passive, without selectively accepting advertisement, make advertisement acceptance level low, ad content communication effect is poor.Particularly the short breath of mobile phone rubbish and advertisement precisely can not control covered user data, realize the division based on the factor such as user characteristics or position feature, thus set up specific aim group and user data, cause user to be bothered by the advertisement emerged in an endless stream, produce dislike.In addition, mobile terminal is due to the restriction of its screen, and the space that mobile terminal is used for presenting advertising content is too little, and cause at the ad content of mobile terminal display also too small, user easily ignores this ad content, causes advertisement effect greatly to reduce.
Summary of the invention
The technical matters that the present invention mainly solves is to provide a kind ofly throws in the method for advertisement, system and server based on mobile projector terminal, can screen enlarging projection advertisement content whenever and wherever possible, and realizes advertising results and follow the tracks of.
For solving the problems of the technologies described above, the technical scheme that the present invention adopts is: provide a kind of method of throwing in advertisement based on mobile projector terminal, comprise the advertising message receiving and throw in from advertisement putting terminal, wherein, described advertising message comprises ad content; Push described ad content to mobile projector terminal, project to make described mobile projector terminal and play described ad content; Receive the projection feedback information from described mobile projector terminal, wherein, described projection feedback information is included in viewer when projecting broadcasting advertisement content captured by described mobile projector terminal; According to described viewer, and combine default advertisement efficiency analysis model, calculate the advertisement effect value for described ad content.
Wherein, the quantity of described advertising message is also multiple, and described advertising message also comprises advertiser's positional information of advertiser position, and wherein, described ad content and gray positional information have corresponding relation; Described method also comprises: the current location information obtaining described mobile projector terminal; The described step pushing described ad content to mobile projector terminal is specially: according to the current location information of described advertiser positional information and mobile projector terminal, calculate the distance between advertiser in described each advertising message and described mobile projector terminal respectively, and when the distance between described mobile projector terminal and advertiser is less than predeterminable range value, push corresponding ad content to described mobile projector terminal.
Wherein, described projection feedback information also comprises projection number of times and the projection duration that described ad content is play in the projection of described mobile projector terminal; Described method also comprises: according to described advertisement effect value, projection number of times and projection duration, in conjunction with default remuneration computation model, calculate described mobile projector terminal pins to the consideration value of described ad content.
Wherein, described method also comprises: return described advertisement effect value to described advertisement putting terminal.
Wherein, described mobile projector terminal is that intelligent miniature projector, intelligent projection mobile phone or projection are dull and stereotyped, and described ad content comprises introduction, evaluation, the preferential Securities of product and buys link.
For solving the problems of the technologies described above, another technical solution used in the present invention is: provide a kind of server, comprises the first receiver module, and for receiving the advertising message of throwing in from advertisement putting terminal, wherein, described advertising message comprises ad content; Pushing module, for pushing described ad content to mobile projector terminal, projecting to make described mobile projector terminal and playing described ad content; Second receiver module, for receiving the projection feedback information from described mobile projector terminal, wherein, described projection feedback information is included in viewer when projecting broadcasting advertisement content captured by described mobile projector terminal; First computing module, for according to described viewer, and combines and presets advertisement efficiency analysis model, calculate the advertisement effect value for described ad content.
Wherein, the quantity of described advertising message is also multiple, and described advertising message also comprises advertiser's positional information of advertiser position, and wherein, described ad content and gray positional information have corresponding relation; Described server also comprises acquisition module; Described acquisition module is for obtaining the current location information of described mobile projector terminal; Described pushing module is specifically for the current location information according to described advertiser positional information and mobile projector terminal, calculate the distance between advertiser in described each advertising message and described mobile projector terminal respectively, and when the distance between described mobile projector terminal and advertiser is less than predeterminable range value, push corresponding ad content to described mobile projector terminal.
Wherein, described projection feedback information also comprises projection number of times and the projection duration that described ad content is play in the projection of described mobile projector terminal; Described server also comprises the second computing module; Described second computing module is used for, according to described advertisement effect value, projection number of times and projection duration, in conjunction with default remuneration computation model, calculating described mobile projector terminal pins to the consideration value of described ad content.
Wherein, described mobile projector terminal is the portable intelligent electronic product of the band projecting functions such as intelligent miniature projector, intelligent projection mobile phone or projection flat board, has Projection Display and computer function.
For solving the problems of the technologies described above, another technical scheme that the present invention adopts is: provide a kind of system of throwing in advertisement based on mobile projector terminal, comprise server, advertisement putting terminal and mobile projector terminal; Described advertisement putting terminal is used for sending advertising message to server, and wherein, described advertising message comprises ad content; Described server is used for pushing described ad content to mobile projector terminal; Described ad content is play in described mobile projector terminal projection, and takes viewer when projecting and playing described ad content, and generates projection feedback information according to described viewer, returns projection feedback information to described server; Described server also for according to described viewer, and combines and presets advertisement efficiency analysis model, calculates the advertisement effect value for described ad content.
The invention has the beneficial effects as follows: the situation being different from prior art, the present invention is at advertisement putting terminal to server displaying advertising messages, and wherein, advertising message comprises ad content.Server to mobile projector terminal advertisement content, to make mobile projector terminal project broadcasting advertisement content, and mobile projector terminal often movement, and projected picture is usually larger, realizes screen enlarging broadcast advertisement whenever and wherever possible; In addition, user oneself can control whether projection advertisement, realizes user and initiatively accepts ad content, reduce the mood of dislike appears in user probability to ad content; Further, mobile projector terminal also can return projection feedback information to server, wherein, moves the viewer captured by projection terminal when projection feedback information is included in projection broadcasting advertisement content.Server according to viewer, and can combine default advertisement efficiency analysis model, calculates the advertisement effect value for ad content, to facilitate tracking advertising effectiveness.
Accompanying drawing explanation
Fig. 1 the present invention is based on the schematic diagram that mobile projector terminal throws in the system embodiment of advertisement;
Fig. 2 is the schematic diagram of server embodiment of the present invention;
Fig. 3 the present invention is based on the process flow diagram that mobile projector terminal throws in the method embodiment of advertisement.
Embodiment
Below in conjunction with drawings and embodiments, the present invention is described in detail.
Refer to Fig. 1, the system of throwing in advertisement based on mobile projector terminal comprises server 21, advertisement putting terminal 22 and mobile projector terminal 23.Wherein, server 21, advertisement putting terminal 22 can be communicated by mobile Internet with mobile projector terminal 23, such as: 3G wireless communication networks, 4G wireless communication networks etc., certainly, server 21, advertisement putting terminal 22 also can be communicated by cable network with mobile projector terminal 23, no longer specifically limit herein.Mobile projector terminal 23, except having communication and projecting function, also has a shoot function, and to take viewer, wherein, viewer refers to the picture being positioned at the personnel watching project content before projected picture.Concrete, mobile projector terminal 23 is provided with taking lens and projection lens, wherein, taking lens to get shadow direction identical with the projecting direction of projection lens.In the present embodiment, mobile projector eventually can intelligent miniature projector, intelligent projection mobile phone or the band projecting function such as projection is dull and stereotyped portable intelligent electronic product, there is Projection Display and computer function; Advertisement putting terminal 22 can smart mobile phone, panel computer etc.
Advertisement putting terminal 22 sends advertising message to server 21, and wherein, advertising message comprises ad content.Server 21 extracts ad content after receiving advertising message from advertising message, and to mobile projector terminal 23 advertisement content.After mobile projector terminal 23 receives ad content, projection broadcasting advertisement content, and take viewer when projecting broadcasting advertisement content, and generate projection feedback information according to viewer, return projection feedback information to server 21.Server 21 also for according to viewer, and combines and presets advertisement efficiency analysis model, calculates the advertisement effect value for ad content.The attractive force of Current ad content can be known, to facilitate adjustment ad content by advertisement effect value.The one of advertisement efficiency analysis model is implemented as: first from viewer, identify personnel according to recognizer, by quantity definition advertisement effect value of personnel, such as: personnel amount is between 0 ~ 10, advertisement effect value is 1, and wherein, 1 representative is general, personnel amount is between 10 ~ 20, advertisement effect value is 2, and wherein, 2 representatives are good, personnel amount is more than 10, advertisement effect value is 3, and wherein, 3 representatives are good.
What deserves to be explained is: viewer is except the advertisement effect value for calculating for ad content, also for judging that whether mobile projector terminal 23 projects, or whether the projection lens of mobile projector terminal 23 has foreign matter to block projection lens under unmanned environment.When mobile projector terminal 23 projects under unmanned environment, or when the projection lens of mobile projector terminal 23 is blocked projection lens by foreign matter, server 21 sends prompting message to mobile projector terminal 23.
The quantity of advertisement putting terminal 22 can be multiple, and different advertisement putting terminal 22 can throw in different advertising messages, and same advertisement putting terminal 22 also can throw in different advertising messages, and therefore, in server 21 side, the quantity of advertising message is also multiple.The quantity of the mobile projector terminal 23 of access server 21 also can be multiple, and advertising message also comprises advertiser's positional information of advertiser position, wherein, ad content and gray positional information have corresponding relation, server 21 can according to nearby principle to mobile projector terminal 23 advertisement content, then server 21 is also for obtaining the current location information of mobile projector terminal 23.Server 21 is specially to the step of mobile projector terminal 23 advertisement content: according to the current location information of advertiser's positional information and mobile projector terminal 23, calculate the distance between advertiser in each advertising message and mobile projector terminal 23 respectively, and when the distance between mobile projector terminal 23 and advertiser is less than predeterminable range value, corresponding ad content is pushed to mobile projector terminal 23, realize just proximad mobile projector terminal 23 advertisement, improve the precision of advertisement putting, meet the demand of residing local target group, such as: when being in the shopping centres such as shopping mall, server 21 pushes the ad contents such as neighbouring food and drink to mobile projector terminal 23, when being in the local time such as airport or railway station, server 21 pushes the ad contents such as tourist attractions, hotel to mobile projector terminal 23.
What deserves to be explained is: mobile projector terminal 23 self can be configured with locating module, locating module is for locating the location of mobile projector terminal 23, and obtain current location information, then server 21 obtains the current location information of mobile projector terminal 23 can be receive mobile projector terminal 23 be positioned by the locating module of himself, the current location information uploaded after getting current location information; Certainly, server 21 also can obtain the current location information of mobile projector terminal 23 by alternate manner, such as: by RSSI location algorithm, obtains the current location information of mobile projector terminal 23.
Mobile projector terminal 23 project broadcasting advertisement content time, also can record projection broadcasting advertisement content projection number of times and projection duration, then project feedback information also comprise mobile projector terminal 23 project broadcasting advertisement content projection number of times and projection duration.Server 21, also for according to advertisement effect value, projection number of times and projection duration, in conjunction with default remuneration computation model, calculates the consideration value of mobile projector terminal 23 for ad content.Consideration value can be exchanged into integration, cash or preferential Securities etc.Because mobile projector terminal 23 is at projection advertisement, the remunerations such as integration, cash or preferential Securities can also be obtained, be beneficial to promote user actively by mobile projector terminal 23 projection advertisement, thus the input of advertisement.
Further, server 21 can also return advertisement effect value to advertisement putting terminal 22.Advertisement effect value that advertiser is received by advertisement putting terminal 22, finds out the weak point of ad content, and modifies to ad content, then again amended advertising message is uploaded onto the server 21.
Certainly, conveniently transmit ad content, ad content can be packaged into Quick Response Code form and be pushed to mobile projector terminal 23 by server 21, and mobile projector terminal 23 directly scanning Quick Response Code can obtain ad content.In the present embodiment, ad content comprises ad content and comprises the introduction of product, evaluation, preferential Securities and buy link.In addition, in order to avoid mobile projector terminal 23 in projection advertisement content time occur projection unclear situation, before mobile projector terminal 23 advertisement content, current time can also be obtained, according to current time ad content added and process clearly, such as: when outdoor solar light is than stronger local projection demonstration ad content by day, ad content is processed into the strong projected pictures of contrast such as white gravoply, with black engraved characters and demonstrates, so that observer comfortablely can receive ad content legibly by server 21.In the present embodiment, ad content can be video, picture, word or game.
Conveniently manage mobile projector terminal 23 and advertisement putting terminal 22, registration management is carried out to mobile projector terminal 23 and advertisement putting terminal 22, be specially: mobile projector terminal 23 and advertisement putting terminal 22 all send log-on message to server 21, mobile projector terminal 23 and advertisement putting terminal 22 are registered as the user of server 21 by server 21 according to log-on message, and obtain user account and password.Certainly, mobile projector terminal 23 and advertisement putting terminal 22 also can upload privacy information, privacy information also user account binding; The consideration value that server 21 calculates and advertisement effect value also can be bound with user account.As long as by user account logon server 21, corresponding consideration value, advertisement effect value, privacy information and log-on message etc. can be inquired about.Privacy information comprises user interest preference information, server 21 is to mobile projector terminal 23 advertisement content, also can push according to user interest preference information, to improve the accuracy pushed, such as: when being in the public situation such as park plaza, but it is less to relate to neighbouring Business Information, server 21 according to according to user interest preference information, can push associated advertising content to mobile projector terminal 23.Certainly, mobile projector terminal 23 also can set up communication port with advertisement putting terminal 22, and advertiser also when target group has doubt, can explain ad content.
In embodiments of the present invention, advertisement putting terminal to server displaying advertising messages, wherein, advertising message comprises ad content.Server to mobile projector terminal advertisement content, to make mobile projector terminal project broadcasting advertisement content, and mobile projector terminal often movement, and projected picture is usually larger, realizes screen enlarging broadcast advertisement whenever and wherever possible; In addition, user oneself can control whether projection advertisement, realizes user and initiatively accepts ad content, reduce the mood of dislike appears in user probability to ad content; Further, mobile projector terminal also can return projection feedback information to server, wherein, moves the viewer captured by projection terminal when projection feedback information is included in projection broadcasting advertisement content.Server according to viewer, and can combine default advertisement efficiency analysis model, calculates the advertisement effect value for ad content, to facilitate tracking advertising effectiveness.
The present invention also provides server embodiment.Refer to figure, server 30 comprises the first receiver module 301, pushing module 302, second receiver module 303 and the first computing module 304.
First receiver module 301 is for receiving the advertising message of throwing in from advertisement putting terminal 31, and wherein, advertising message comprises ad content.Pushing module 302 for mobile projector terminal 32 advertisement content, to project broadcasting advertisement content to make mobile projector terminal 32.Second receiver module 303, for receiving the projection feedback information from mobile projector terminal 32, wherein, moves the viewer captured by projection terminal 32 when projection feedback information is included in projection broadcasting advertisement content.First computing module 304, for according to viewer, and combines and presets advertisement efficiency analysis model, calculate the advertisement effect value for ad content.Relatively fix scope of activities because user has usually, when a certain ad content is in 1 grade for a long time relative to advertisement effect value of a certain mobile projector terminal 32, illustrate that ad content is not suitable for this mobile projector terminal 32.
The quantity of advertisement putting terminal 31 can be multiple, and different advertisement putting terminal 31 can throw in different advertising messages, and same advertisement putting terminal 31 also can throw in different advertising messages, and therefore, at server side, the quantity of advertising message is also multiple.Advertising message also comprises advertiser's positional information of advertiser position, and server can to mobile projector terminal 32 advertisement content nearby, to improve the fit of ad content.Server also comprises acquisition module 305.Acquisition module 305 is for obtaining the current location information of mobile projector terminal 32.Pushing module 302 is specifically for the current location information according to advertiser's positional information and mobile projector terminal 32, calculate the distance between advertiser in each advertising message and mobile projector terminal 32 respectively, and when the distance between mobile projector terminal 32 and advertiser is less than predeterminable range value, push corresponding ad content to mobile projector terminal 32.In the present embodiment, mobile projector terminal 32 is portable intelligent electronic products of the band projecting functions such as intelligent miniature projector, intelligent projection mobile phone or projection flat board, has Projection Display and computer function.
Further, the feedback information that projects also comprises projection number of times and the projection duration that described ad content is play in the projection of described mobile projector terminal 32.Server also comprises the second computing module 306.Second computing module 306, for according to advertisement effect value, projection number of times and projection duration, in conjunction with default remuneration computation model, calculates the consideration value of mobile projector terminal 32 for ad content.Wherein, consideration value can give corresponding mobile projector terminal 32, is beneficial to and promotes user actively by mobile projector terminal 32 projection advertisement, thus the input of advertisement.
In embodiments of the present invention, advertisement putting terminal to server displaying advertising messages, wherein, advertising message comprises ad content.Server to mobile projector terminal advertisement content, to make mobile projector terminal project broadcasting advertisement content, and mobile projector terminal often movement, and projected picture is usually larger, realizes screen enlarging broadcast advertisement whenever and wherever possible; In addition, user oneself can control whether projection advertisement, realizes user and initiatively accepts ad content, reduce the mood of dislike appears in user probability to ad content; Further, mobile projector terminal also can return projection feedback information to server, wherein, moves the viewer captured by projection terminal when projection feedback information is included in projection broadcasting advertisement content.Server according to viewer, and can combine default advertisement efficiency analysis model, calculates the advertisement effect value for ad content, to facilitate tracking advertising effectiveness.
The invention provides the method embodiment throwing in advertisement based on mobile projector terminal.Refer to Fig. 3, method comprises:
Step S401: receive the advertising message of throwing in from advertisement putting terminal, wherein, advertising message comprises ad content;
When advertiser wants to throw in advertisement, the advertising message processed is sent server by advertiser, and server carries out shunting and pushes.
Step S402: to mobile projector terminal advertisement content, to make mobile projector terminal projection broadcasting advertisement content;
Because the picture of mobile projector terminal projection is larger, when making projection advertisement content, ad content can screen enlarging, and the user of not single mobile projector terminal can watch ad content, and other user also can watch ad content.In the present embodiment, preferably, ad content comprises introduction, evaluation, the preferential Securities of product and buys link.Buy link to show with the form of Quick Response Code, user directly can be scanned Quick Response Code and enter and buy in product.
Step S403: receive the projection feedback information from mobile projector terminal, wherein, moves the viewer captured by projection terminal when projection feedback information is included in projection broadcasting advertisement content;
Mobile projector terminal is integrated shoot function also, the viewer that mobile projector terminal can also be taken when projecting, and can reflect the quantity of current viewing in viewer well, and the quantitative response of viewing goes out the attractive force of ad content.In the present embodiment, preferably, mobile projector terminal is that intelligent miniature projector, intelligent projection mobile phone or projection are dull and stereotyped.
Step S404: according to viewer, and combine default advertisement efficiency analysis model, calculate the advertisement effect value for ad content.
The quantity of advertising message is also multiple, and advertising message also comprises advertiser's positional information of advertiser position, and wherein, ad content and gray positional information have corresponding relation.Server can just proximad mobile projector terminal advertisement content, and to improve the accuracy that ad content pushes, then method also comprises: step S405: the current location information obtaining mobile projector terminal.Step S402 is specially: according to the current location information of advertiser's positional information and mobile projector terminal, calculate the distance between advertiser in each advertising message and mobile projector terminal respectively, and when the distance between mobile projector terminal and advertiser is less than predeterminable range value, push corresponding ad content to mobile projector terminal.
Further, when mobile projector terminal projection broadcasting advertisement content, server can also calculate the consideration value of mobile projector terminal pins to this ad content, then the feedback information that projects also comprises projection number of times and the projection duration of mobile projector terminal projection broadcasting advertisement content, and method also comprises:
Step S406: according to advertisement effect value, projection number of times and projection duration, in conjunction with default remuneration computation model, calculate mobile projector terminal pins to the consideration value of ad content.
Advertisement effect value can be classified, the corresponding consideration value of a grade of advertisement effect value, such as: when advertisement effect value is 1, corresponding consideration value is 10, and when advertisement effect value is 2, corresponding consideration value is 30, when advertisement effect value is 3, corresponding consideration value is 60 etc.But along with viewing personnel increase or reduce time, advertisement effect value also can change, and therefore, server can calculate advertisement effect value according to preset duration, and in the present embodiment, preset duration can be 1 minute, 1 second etc.
Step S407: return advertisement effect value to advertisement putting terminal;
When the quantity of advertisement putting terminal is multiple, the corresponding different advertisement effect value of different ad content, server returns advertisement effect value to the advertisement putting terminal of correspondence.When advertisement putting terminal receives advertisement effect value, advertiser can according to advertisement effect value, adjustment ad content.
In embodiments of the present invention, advertisement putting terminal to server displaying advertising messages, wherein, advertising message comprises ad content.Server to mobile projector terminal advertisement content, to make mobile projector terminal project broadcasting advertisement content, and mobile projector terminal often movement, and projected picture is usually larger, realizes screen enlarging broadcast advertisement whenever and wherever possible; In addition, user oneself can control whether projection advertisement, realizes user and initiatively accepts ad content, reduce the mood of dislike appears in user probability to ad content; Further, mobile projector terminal also can return projection feedback information to server, wherein, moves the viewer captured by projection terminal when projection feedback information is included in projection broadcasting advertisement content.Server according to viewer, and can combine default advertisement efficiency analysis model, calculates the advertisement effect value for ad content, to facilitate tracking advertising effectiveness.
The foregoing is only embodiments of the present invention; not thereby the scope of the claims of the present invention is limited; every utilize instructions of the present invention and accompanying drawing content to do equivalent structure or equivalent flow process conversion; or be directly or indirectly used in other relevant technical fields, be all in like manner included in scope of patent protection of the present invention.
Claims (10)
1. throw in a method for advertisement based on mobile projector terminal, it is characterized in that, comprising:
Receive the advertising message of throwing in from advertisement putting terminal, wherein, described advertising message comprises ad content;
Push described ad content to mobile projector terminal, project to make described mobile projector terminal and play described ad content;
Receive the projection feedback information from described mobile projector terminal, wherein, described projection feedback information is included in viewer when projecting broadcasting advertisement content captured by described mobile projector terminal;
According to described viewer, and combine default advertisement efficiency analysis model, calculate the advertisement effect value for described ad content.
2. method according to claim 1, is characterized in that,
The quantity of described advertising message is also multiple, and described advertising message also comprises advertiser's positional information of advertiser position, and wherein, described ad content and gray positional information have corresponding relation;
Described method also comprises:
Obtain the current location information of described mobile projector terminal;
The described step pushing described ad content to mobile projector terminal is specially:
According to the current location information of described advertiser positional information and mobile projector terminal, calculate the distance between advertiser in described each advertising message and described mobile projector terminal respectively, and when the distance between described mobile projector terminal and advertiser is less than predeterminable range value, push corresponding ad content to described mobile projector terminal.
3. method according to claim 1, is characterized in that,
Described projection feedback information also comprises projection number of times and the projection duration that described ad content is play in the projection of described mobile projector terminal;
Described method also comprises:
According to described advertisement effect value, projection number of times and projection duration, in conjunction with default remuneration computation model, calculate described mobile projector terminal pins to the consideration value of described ad content.
4. method according to claim 1, is characterized in that,
Described method also comprises:
Described advertisement effect value is returned to described advertisement putting terminal.
5. method according to claim 1, is characterized in that,
Described mobile projector terminal is that intelligent miniature projector, intelligent projection mobile phone or projection are dull and stereotyped, and described ad content comprises introduction, evaluation, the preferential Securities of product and buys link.
6. a server, is characterized in that, comprising:
First receiver module, for receiving the advertising message of throwing in from advertisement putting terminal, wherein, described advertising message comprises ad content;
Pushing module, for pushing described ad content to mobile projector terminal, projecting to make described mobile projector terminal and playing described ad content;
Second receiver module, for receiving the projection feedback information from described mobile projector terminal, wherein, described projection feedback information is included in viewer when projecting broadcasting advertisement content captured by described mobile projector terminal;
First computing module, for according to described viewer, and combines and presets advertisement efficiency analysis model, calculate the advertisement effect value for described ad content.
7. server according to claim 6, is characterized in that,
The quantity of described advertising message is also multiple, and described advertising message also comprises advertiser's positional information of advertiser position, and wherein, described ad content and gray positional information have corresponding relation;
Described server also comprises acquisition module;
Described acquisition module is for obtaining the current location information of described mobile projector terminal;
Described pushing module is specifically for the current location information according to described advertiser positional information and mobile projector terminal, calculate the distance between advertiser in described each advertising message and described mobile projector terminal respectively, and when the distance between described mobile projector terminal and advertiser is less than predeterminable range value, push corresponding ad content to described mobile projector terminal.
8. server according to claim 6, is characterized in that,
Described projection feedback information also comprises projection number of times and the projection duration that described ad content is play in the projection of described mobile projector terminal;
Described server also comprises the second computing module;
Described second computing module is used for, according to described advertisement effect value, projection number of times and projection duration, in conjunction with default remuneration computation model, calculating described mobile projector terminal pins to the consideration value of described ad content.
9. server according to claim 6, is characterized in that,
Described mobile projector terminal is that intelligent miniature projector, intelligent projection mobile phone or projection are dull and stereotyped.
10. throw in a system for advertisement based on mobile projector terminal, it is characterized in that, comprise server, advertisement putting terminal and mobile projector terminal;
Described advertisement putting terminal is used for sending advertising message to server, and wherein, described advertising message comprises ad content;
Described server is used for pushing described ad content to mobile projector terminal;
Described ad content is play in described mobile projector terminal projection, and takes viewer when projecting and playing described ad content, and generates projection feedback information according to described viewer, returns projection feedback information to described server;
Described server also for according to described viewer, and combines and presets advertisement efficiency analysis model, calculates the advertisement effect value for described ad content.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510512059.3A CN105069656A (en) | 2015-08-20 | 2015-08-20 | Mobile projector based advertising method and system and server |
| PCT/CN2016/083252 WO2017028585A1 (en) | 2015-08-20 | 2016-05-25 | Method, system, and server for delivering advertisement on basis of mobile projection device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510512059.3A CN105069656A (en) | 2015-08-20 | 2015-08-20 | Mobile projector based advertising method and system and server |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105069656A true CN105069656A (en) | 2015-11-18 |
Family
ID=54499015
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510512059.3A Pending CN105069656A (en) | 2015-08-20 | 2015-08-20 | Mobile projector based advertising method and system and server |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN105069656A (en) |
| WO (1) | WO2017028585A1 (en) |
Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105678317A (en) * | 2015-12-30 | 2016-06-15 | 腾讯科技（深圳）有限公司 | Information processing method and server |
| CN105872067A (en) * | 2016-04-27 | 2016-08-17 | 上海碧虎网络科技有限公司 | System for state management of vehicle projection device |
| CN106157089A (en) * | 2016-06-24 | 2016-11-23 | 上海碧虎网络科技有限公司 | The method for customizing of a kind of outdoor mobile advertisement issue and system |
| CN106204120A (en) * | 2016-06-30 | 2016-12-07 | 中国联合网络通信集团有限公司 | Advertisement broadcast method and system, advertisement playing device and method of work thereof |
| WO2017028585A1 (en) * | 2015-08-20 | 2017-02-23 | 广景视睿科技（深圳）有限公司 | Method, system, and server for delivering advertisement on basis of mobile projection device |
| CN106991582A (en) * | 2017-03-31 | 2017-07-28 | 北京金山安全软件有限公司 | Information popularization method and device and server |
| WO2018000518A1 (en) * | 2016-06-28 | 2018-01-04 | 广景视睿科技（深圳）有限公司 | Movable advertisement projection device and advertisement projection method therefor |
| WO2018068525A1 (en) * | 2016-10-10 | 2018-04-19 | 上海碧虎网络科技有限公司 | Automobile advertisement projection system based on data communication |
| CN108268231A (en) * | 2018-02-09 | 2018-07-10 | 京东方科技集团股份有限公司 | A kind of display device, the method for information processing, computer storage media and terminal |
| CN110443664A (en) * | 2018-05-04 | 2019-11-12 | 阿里巴巴集团控股有限公司 | Information transmission system, optical projection system, method, apparatus and electronic equipment |
| CN110458617A (en) * | 2019-08-07 | 2019-11-15 | 卓尔智联(武汉)研究院有限公司 | Advertisement placement method, computer installation and readable storage medium storing program for executing |
Families Citing this family (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108550058A (en) * | 2018-04-25 | 2018-09-18 | 王洪梅 | A kind of advertisement placement method |
| CN113344625B (en) * | 2020-09-18 | 2023-12-29 | 北京智能广宣科技有限公司 | Intelligent customizing processing method for cinema advertisement |
| CN114693359B (en) * | 2022-04-01 | 2023-05-12 | 广东省广告集团股份有限公司 | Cross-media advertisement delivery-based delivery method and communication device thereof |
Citations (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1632811A (en) * | 2004-11-10 | 2005-06-29 | 北京银河视讯传媒广告有限公司 | Advertisement information acquisition and real-time analysis system and method thereof |
| CN101350092A (en) * | 2008-08-26 | 2009-01-21 | 北京携友聚信信息技术有限公司 | Method and system for publishing network advertisement |
| CN101399682A (en) * | 2007-09-26 | 2009-04-01 | 上海亿动信息技术有限公司 | Method and device for interactively publishing advertisement information with user in advertisement publishing device |
| US20100179873A1 (en) * | 2008-06-05 | 2010-07-15 | Mu Li | Displaying Online Advertisements |
| CN102799936A (en) * | 2012-07-13 | 2012-11-28 | 北京凯森世纪科技发展有限公司 | Movie box office verifying system |
| CN103379192A (en) * | 2012-04-20 | 2013-10-30 | 上海正克电器有限公司 | Mobile phone with projection function |
| CN103458009A (en) * | 2013-08-18 | 2013-12-18 | 苏州量跃信息科技有限公司 | Method, client terminal and system for broadcasting advertisement data in instant messaging |
| CN103531133A (en) * | 2013-09-17 | 2014-01-22 | 张彤岩 | Ceiling advertisement projection method |
| CN103781022A (en) * | 2014-02-12 | 2014-05-07 | 重庆先迈通信技术有限公司 | Advertisement push business system and processing method based on geographic position |
| CN104036404A (en) * | 2013-03-06 | 2014-09-10 | 承玉琴 | Interactive advertising method and equipment |
| CN104346739A (en) * | 2013-07-30 | 2015-02-11 | 承玉琴 | Advertising method and device |
Family Cites Families (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1622076A (en) * | 2003-11-26 | 2005-06-01 | 梁栋 | Device and method for automatically selecting and broadcasting advertisement content |
| EP2743878A1 (en) * | 2012-12-17 | 2014-06-18 | Samsung Electronics Co., Ltd | Method and device for presenting advertisement information |
| CN105069656A (en) * | 2015-08-20 | 2015-11-18 | 广景视睿科技（深圳）有限公司 | Mobile projector based advertising method and system and server |
-
2015
- 2015-08-20 CN CN201510512059.3A patent/CN105069656A/en active Pending
-
2016
- 2016-05-25 WO PCT/CN2016/083252 patent/WO2017028585A1/en active Application Filing
Patent Citations (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1632811A (en) * | 2004-11-10 | 2005-06-29 | 北京银河视讯传媒广告有限公司 | Advertisement information acquisition and real-time analysis system and method thereof |
| CN101399682A (en) * | 2007-09-26 | 2009-04-01 | 上海亿动信息技术有限公司 | Method and device for interactively publishing advertisement information with user in advertisement publishing device |
| US20100179873A1 (en) * | 2008-06-05 | 2010-07-15 | Mu Li | Displaying Online Advertisements |
| CN101350092A (en) * | 2008-08-26 | 2009-01-21 | 北京携友聚信信息技术有限公司 | Method and system for publishing network advertisement |
| CN103379192A (en) * | 2012-04-20 | 2013-10-30 | 上海正克电器有限公司 | Mobile phone with projection function |
| CN102799936A (en) * | 2012-07-13 | 2012-11-28 | 北京凯森世纪科技发展有限公司 | Movie box office verifying system |
| CN104036404A (en) * | 2013-03-06 | 2014-09-10 | 承玉琴 | Interactive advertising method and equipment |
| CN104346739A (en) * | 2013-07-30 | 2015-02-11 | 承玉琴 | Advertising method and device |
| CN103458009A (en) * | 2013-08-18 | 2013-12-18 | 苏州量跃信息科技有限公司 | Method, client terminal and system for broadcasting advertisement data in instant messaging |
| CN103531133A (en) * | 2013-09-17 | 2014-01-22 | 张彤岩 | Ceiling advertisement projection method |
| CN103781022A (en) * | 2014-02-12 | 2014-05-07 | 重庆先迈通信技术有限公司 | Advertisement push business system and processing method based on geographic position |
Cited By (15)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2017028585A1 (en) * | 2015-08-20 | 2017-02-23 | 广景视睿科技（深圳）有限公司 | Method, system, and server for delivering advertisement on basis of mobile projection device |
| CN105678317A (en) * | 2015-12-30 | 2016-06-15 | 腾讯科技（深圳）有限公司 | Information processing method and server |
| CN105872067A (en) * | 2016-04-27 | 2016-08-17 | 上海碧虎网络科技有限公司 | System for state management of vehicle projection device |
| CN106157089A (en) * | 2016-06-24 | 2016-11-23 | 上海碧虎网络科技有限公司 | The method for customizing of a kind of outdoor mobile advertisement issue and system |
| WO2017219971A1 (en) * | 2016-06-24 | 2017-12-28 | 上海碧虎网络科技有限公司 | Outdoor mobile advertisement release customization method and system |
| WO2018000518A1 (en) * | 2016-06-28 | 2018-01-04 | 广景视睿科技（深圳）有限公司 | Movable advertisement projection device and advertisement projection method therefor |
| US10623708B2 (en) | 2016-06-28 | 2020-04-14 | Iview Displays (Shenzhen) Company Ltd. | Mobile device and method for advertising projecting |
| CN106204120A (en) * | 2016-06-30 | 2016-12-07 | 中国联合网络通信集团有限公司 | Advertisement broadcast method and system, advertisement playing device and method of work thereof |
| WO2018068525A1 (en) * | 2016-10-10 | 2018-04-19 | 上海碧虎网络科技有限公司 | Automobile advertisement projection system based on data communication |
| CN106991582A (en) * | 2017-03-31 | 2017-07-28 | 北京金山安全软件有限公司 | Information popularization method and device and server |
| CN108268231A (en) * | 2018-02-09 | 2018-07-10 | 京东方科技集团股份有限公司 | A kind of display device, the method for information processing, computer storage media and terminal |
| CN108268231B (en) * | 2018-02-09 | 2021-09-10 | 京东方艺云科技有限公司 | Display device, information processing method, computer storage medium and terminal |
| CN110443664A (en) * | 2018-05-04 | 2019-11-12 | 阿里巴巴集团控股有限公司 | Information transmission system, optical projection system, method, apparatus and electronic equipment |
| CN110458617A (en) * | 2019-08-07 | 2019-11-15 | 卓尔智联(武汉)研究院有限公司 | Advertisement placement method, computer installation and readable storage medium storing program for executing |
| CN110458617B (en) * | 2019-08-07 | 2022-03-18 | 卓尔智联(武汉)研究院有限公司 | Advertisement putting method, computer device and readable storage medium |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2017028585A1 (en) | 2017-02-23 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN105069656A (en) | Mobile projector based advertising method and system and server | |
| US11544742B2 (en) | Targeting media delivery to a mobile audience | |
| US10701448B2 (en) | Video delivery method for delivering videos captured from a plurality of viewpoints, video reception method, server, and terminal device | |
| KR100679477B1 (en) | System and method for synchronizing interaction of a communication network with a broadcasting network | |
| US10769667B2 (en) | Billboard-based advertising system | |
| US9596569B2 (en) | Method and apparatus for interactive mobile offer system using time location for out-of-home display screens | |
| US8572176B2 (en) | Forward path multi-media management system with end user feedback to distributed content sources | |
| KR101362425B1 (en) | Method and System for Signage Management | |
| US20150015609A1 (en) | Method of augmented reality communication and information | |
| CN103597524A (en) | System and method for inserting and enhancing messages displayed to a user when viewing a venue | |
| US9426772B2 (en) | Method and apparatus for interactive mobile offer system based on proximity of mobile device to media source | |
| CN109409919A (en) | A kind of digital marketing shares advertising platform and its operation method | |
| CN110390538B (en) | Advertisement putting method and device | |
| CN105898424A (en) | Video recommendation method and system and server | |
| US20130029735A1 (en) | Media System and Method | |
| CN106204120A (en) | Advertisement broadcast method and system, advertisement playing device and method of work thereof | |
| US20170249673A1 (en) | Out-of-home and/or home targeted interactive content, infomercial and advertising | |
| CN104618126A (en) | Charging system and method of outdoor LED large-screen advertisement | |
| CN101212666B (en) | Digital TV quiz information sending method, system, and device | |
| CN112399333B (en) | Exposure data statistical method and device | |
| CN201577165U (en) | 3g television news live broadcast box | |
| CN104581888B (en) | Upper net guided system and method based on wireless access point | |
| CN108335655A (en) | The advertisement broadcast method of shared drinking equipment | |
| KR101412708B1 (en) | System for hubing mobile using quick response code and management method therefor | |
| CN101895712A (en) | Active mobile television advertising system and method for mobile terminal device |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20151118 |