CN106204120A - Advertisement broadcast method and system, advertisement playing device and method of work thereof - Google Patents
Advertisement broadcast method and system, advertisement playing device and method of work thereof Download PDFInfo
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- CN106204120A CN106204120A CN201610513036.9A CN201610513036A CN106204120A CN 106204120 A CN106204120 A CN 106204120A CN 201610513036 A CN201610513036 A CN 201610513036A CN 106204120 A CN106204120 A CN 106204120A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
Abstract
The invention discloses a kind of advertisement broadcast method and system, advertisement playing device and method of work thereof, described advertisement broadcast method includes: obtain the second position information of primary importance information, user totem information and the advertisement playing device of user；Judge that whether the first distance between described user and described advertisement playing device is more than or equal to the second distance preset according to described primary importance information and described second position information；If described first distance is more than or equal to described second distance, obtain user behavior information according to described user totem information；Advertisement broadcast strategy is formed according to described primary importance information and described user behavior information；Advertisement is play according to described advertisement broadcast strategy.The technical scheme that the present invention provides carries out Based Intelligent Control according to the positional information of user, consumption grade and hobby to the broadcasting content of outdoor advertising, thus farthest realizes precision marketing according to the hobby of current audience crowd.
Description
Technical field
The present invention relates to communication technical field, particularly relate to a kind of advertisement broadcast method and system, advertisement playing device
And method of work.
Background technology
Existing outdoor advertising mainly has following several broadcast mode: 1, this locality is play: ad content is downloaded in advance or fills
Being downloaded to local advertising playback equipment, local advertising playback equipment is according to predefined procedure broadcasting advertisement content；2, remotely control: remotely
Control the content download of advertisement playing device, content switching and playing sequence.Prior art is for outdoor advertising audient crowd
Monitoring and the monitoring of flow of the people mainly have an in the following manner: 1, built-in camera, photographic head timing is taken pictures, and to be uploaded to management flat
Platform, manages Platform Analysis audient crowd；2, personnel are employed, the most manually statistics audient crowd.But, prior art
The hobby of outdoor advertising current audience crowd cannot be known, cause precision reduction of marketing.
Summary of the invention
For solving the problems referred to above, the present invention provides a kind of advertisement broadcast method and system, advertisement playing device and work thereof
Make method, at least partly solve prior art and cannot know the hobby of outdoor advertising current audience crowd, cause marketing essence
The problem that accuracy reduces.
To this end, the present invention provides a kind of advertisement broadcast method, including:
Obtain the second position information of primary importance information, user totem information and the advertisement playing device of user；
Described user and described advertisement playing device is judged according to described primary importance information and described second position information
Between the first distance whether more than or equal to the second distance preset；
If described first distance is more than or equal to described second distance, obtain user's row according to described user totem information
For information；
Advertisement broadcast strategy is formed according to described primary importance information and described user behavior information；
Advertisement is play according to described advertisement broadcast strategy.
Optionally, the described step forming advertisement broadcast strategy according to described primary importance information and described user behavior information
Suddenly include:
Interest tags and the consumption grade of described user is formed according to described user behavior information；
Described interest tags is calculated by the priority algorithm preset according to described primary importance information and described consumption grade
Corresponding broadcasting preferred value；
The described step according to the broadcasting advertisement of described advertisement broadcast strategy includes:
Corresponding advertisement is play according to described broadcasting preferred value.
Optionally, described user totem information includes international mobile subscriber identity or mobile terminal number.
The present invention also provides for the method for work of a kind of advertisement playing device, including:
Obtain primary importance information and the user totem information of user；
Judge whether described user is in the semicircle broadcasting of described advertisement playing device according to described primary importance information
Within region, described semicircle play area has default radius, and the center of circle of described semicircle play area is described advertisement
Playback equipment；
If within described user is in described semicircle play area, obtaining user behavior according to described user totem information
Information；
Advertisement broadcast strategy is formed according to described primary importance information and described user behavior information；
Advertisement is play according to described advertisement broadcast strategy.
Optionally, the described step forming advertisement broadcast strategy according to described primary importance information and described user behavior information
Suddenly include:
Interest tags and the consumption grade of described user is formed according to described user behavior information；
Described interest tags is calculated by the priority algorithm preset according to described primary importance information and described consumption grade
Corresponding broadcasting preferred value；
The described step according to the broadcasting advertisement of described advertisement broadcast strategy includes:
Corresponding advertisement is play according to described broadcasting preferred value.
The present invention also provides for a kind of advertisement play system, including:
First acquiring unit, for obtaining primary importance information, user totem information and the advertisement playing device of user
Second position information；
First judging unit, for according to described primary importance information and described second position information judge described user and
Whether the first distance between described advertisement playing device is more than or equal to the second distance preset；
Second acquisition unit, if for described first distance more than or equal to described second distance, according to described user
Identification information obtains user behavior information；
First forms unit, plays plan for forming advertisement according to described primary importance information and described user behavior information
Slightly；
First broadcast unit, for playing advertisement according to described advertisement broadcast strategy.
Optionally, described first formation unit includes:
First forms module, for forming interest tags and the consumption etc. of described user according to described user behavior information
Level；
First computing module, for the priority algorithm passing through to preset according to described primary importance information and described consumption grade
Calculate the broadcasting preferred value that described interest tags is corresponding；
Described first broadcast unit includes:
First playing module, for playing corresponding advertisement according to described broadcasting preferred value.
Optionally, described user totem information includes international mobile subscriber identity or mobile terminal number.
The present invention also provides for a kind of advertisement playing device, including:
3rd acquiring unit, for obtaining primary importance information and the user totem information of user；
According to described primary importance information, second judging unit, for judging whether described user is in described advertisement and plays
Within the semicircle play area of equipment, described semicircle play area has default radius, described semicircle play area
The center of circle be described advertisement playing device；
4th acquiring unit, if within described user is in described semicircle play area, marking according to described user
Know acquisition of information user behavior information；
Second forms unit, plays plan for forming advertisement according to described primary importance information and described user behavior information
Slightly；
Second broadcast unit, for playing advertisement according to described advertisement broadcast strategy.
Optionally, described second formation unit includes:
Second forms module, for forming interest tags and the consumption etc. of described user according to described user behavior information
Level；
Second computing module, for the priority algorithm passing through to preset according to described primary importance information and described consumption grade
Calculate the broadcasting preferred value that described interest tags is corresponding；
Described second broadcast unit includes:
Second playing module, for playing corresponding advertisement according to described broadcasting preferred value.
The present invention has a following beneficial effect: advertisement broadcast method that the present invention provides and system, advertisement playing device
And among method of work, described advertisement broadcast method includes: obtain the primary importance information of user, user totem information and
The second position information of advertisement playing device；Described user is judged according to described primary importance information and described second position information
And whether the first distance between described advertisement playing device is more than or equal to the second distance preset；If described first distance
More than or equal to described second distance, obtain user behavior information according to described user totem information；According to described first
Confidence breath and described user behavior information form advertisement broadcast strategy；Advertisement is play according to described advertisement broadcast strategy.The present invention
The broadcasting content of outdoor advertising is carried out by the technical scheme provided according to positional information, consumption grade and the hobby of user
Based Intelligent Control, thus farthest realize precision marketing according to the hobby of current audience crowd.
Accompanying drawing explanation
The flow chart of a kind of advertisement broadcast method that Fig. 1 provides for the embodiment of the present invention one；
The flow chart of the method for work of a kind of advertisement playing device that Fig. 2 provides for the embodiment of the present invention two；
The structural representation of a kind of advertisement play system that Fig. 3 provides for the embodiment of the present invention three；
The structural representation of a kind of advertisement playing device that Fig. 4 provides for the embodiment of the present invention four.
Detailed description of the invention
For making those skilled in the art be more fully understood that technical scheme, below in conjunction with the accompanying drawings the present invention is carried
The advertisement broadcast method of confession and system, advertisement playing device and method of work thereof are described in detail.
Embodiment one
The flow chart of a kind of advertisement broadcast method that Fig. 1 provides for the embodiment of the present invention one.As it is shown in figure 1, described advertisement
Player method includes:
Step 1001, obtain the second of primary importance information, user totem information and advertisement playing device of user
Confidence ceases.
The present embodiment obtains user by Gateway GPRS Support Node (Gateway GPRS Support Node, GGSN)
The positional information of mobile terminal, thus indirectly obtain the primary importance information of user, wherein GPRS (General Packet
Radio Service) it is the abbreviation of general packet radio service technology.Gateway GPRS Support Node be mobile core network with because of spy
Interface equipment between net.In terms of external network, GGSN is exactly the router of a subnet, so that GGSN is to external network
Hide the fabric of GPRS.GGSN with SGSN cooperates, it is achieved the management to the positional information of mobile terminal, wherein SGSN
(Serving GPRS Support Node) is the abbreviation of Serving GPRS Support Node.The timing of described advertisement playing device is to clothes
Business device reports the second position information of oneself.Therefore, no matter advertisement playing device is fixing or moveable, the present embodiment
The positional information of advertisement playing device can be obtained at any time.Optionally, described user totem information includes international mobile subscriber
Identification code or mobile terminal number.
Step 1002, judge described user and described advertisement according to described primary importance information and described second position information
Whether the first distance between playback equipment is more than or equal to the second distance preset.
If described first distance of step 1003 is more than or equal to described second distance, according to described user totem information
Obtain user behavior information.
In the present embodiment, the visual range with setting is play in the advertisement of advertisement playing device, if user distance advertisement
Playback equipment is too remote, then user can not watch advertisement.The present embodiment arranges the visual range of advertisement and sets for playing with advertisement
Standby for the center of circle, the circle with second distance as radius.Distance between user and advertisement playing device is the first distance, when described
When one distance is more than or equal to described second distance, within representing the effective range that user plays already at advertisement, therefore
The target customer that user is advertisement now, obtains user behavior information according to described user totem information, to obtain user's
Hobby.
Step 1004, form advertisement broadcast strategy according to described primary importance information and described user behavior information.
Step 1005, according to described advertisement broadcast strategy play advertisement.
The present embodiment forms interest tags and the consumption grade of described user according to described user behavior information, according to described
Primary importance information calculates, by the priority algorithm preset, the broadcasting preferred value that described interest tags is corresponding with described consumption grade,
Corresponding advertisement is play further according to described broadcasting preferred value.It is to say, first play the advertisement that preferred value is the highest, then play
Play the advertisement that preferred value second is high, play other advertisement successively, thus according to the hobby maximum journey of current audience crowd
The precision that realizes of degree is marketed.
The present embodiment provide advertisement broadcast method include: obtain the primary importance information of user, user totem information with
And the second position information of advertisement playing device；Described use is judged according to described primary importance information and described second position information
Whether the first distance between family and described advertisement playing device is more than or equal to the second distance preset；If described first away from
From more than or equal to described second distance, obtain user behavior information according to described user totem information；According to described first
Positional information and described user behavior information form advertisement broadcast strategy；Advertisement is play according to described advertisement broadcast strategy.This reality
The technical scheme positional information according to user, consumption grade and the hobby broadcasting content to outdoor advertising of example offer are provided
Carry out Based Intelligent Control, thus farthest realize precision marketing according to the hobby of current audience crowd.
Embodiment two
The flow chart of the method for work of a kind of advertisement playing device that Fig. 2 provides for the embodiment of the present invention two.Such as Fig. 2 institute
Showing, the method for work of described advertisement playing device includes:
Step 2001, the primary importance information obtaining user and user totem information.
The present embodiment obtains user by Gateway GPRS Support Node (Gateway GPRS Support Node, GGSN)
The positional information of mobile terminal, thus indirectly obtain the primary importance information of user, wherein GPRS (General Packet
Radio Service) it is the abbreviation of general packet radio service technology.Gateway GPRS Support Node be mobile core network with because of spy
Interface equipment between net.In terms of external network, GGSN is exactly the router of a subnet, so that GGSN is to external network
Hide the fabric of GPRS.GGSN with SGSN cooperates, it is achieved the management to the positional information of mobile terminal, wherein SGSN
(Serving GPRS Support Node) is the abbreviation of Serving GPRS Support Node.Optionally, described user totem information bag
Include international mobile subscriber identity or mobile terminal number.
Step 2002, judge according to described primary importance information whether described user is in the half of described advertisement playing device
Within circular play area, described semicircle play area has default radius, and the center of circle of described semicircle play area is
Described advertisement playing device.
If within the described user of step 2003 is in described semicircle play area, obtaining according to described user totem information
Take family behavioural information.
In the present embodiment, the visual range with setting is play in the advertisement of advertisement playing device, if user distance advertisement
Playback equipment is too remote, then user can not watch advertisement.The present embodiment arranges the visual range of advertisement and sets for playing with advertisement
The standby semicircle play area for the center of circle, described semicircle play area has default radius.That is, if Shou Zhongren
Group can make the following judgment: centered by advertisement playing device, forms a semicircle with default distance for radius.Obtain institute
State longitude and the latitude of semicircle, thus form the longitude and latitude scope corresponding with described semicircle, when the primary importance information bit of user
Judge time within the scope of described longitude and latitude that user is as audient crowd.Therefore, when user is facing to the display of advertisement playing device
Face, and when the distance between user and advertisement playing device is less than or equal to pre-set radius, represent that user is already at advertisement
Within the effective range play, the target customer that user is advertisement the most now, obtain according to described user totem information and use
Family behavioural information, to obtain the hobby of user.
Step 2004, form advertisement broadcast strategy according to described primary importance information and described user behavior information.
Step 2005, according to described advertisement broadcast strategy play advertisement.
The present embodiment forms interest tags and the consumption grade of described user according to described user behavior information, according to described
Primary importance information calculates, by the priority algorithm preset, the broadcasting preferred value that described interest tags is corresponding with described consumption grade,
Corresponding advertisement is play further according to described broadcasting preferred value.It is to say, first play the advertisement that preferred value is the highest, then play
Play the advertisement that preferred value second is high, play other advertisement successively, thus according to the hobby maximum journey of current audience crowd
The precision that realizes of degree is marketed.
Among the method for work of the advertisement playing device that the present embodiment provides, described advertisement broadcast method includes: obtains and uses
The second position information of primary importance information, user totem information and the advertisement playing device at family；According to described primary importance
Information and described second position information judge the first distance between described user and described advertisement playing device whether more than or
Person is equal to the second distance preset；If described first distance is more than or equal to described second distance, according to described ID
Acquisition of information user behavior information；Advertisement broadcast strategy is formed according to described primary importance information and described user behavior information；
Advertisement is play according to described advertisement broadcast strategy.The technical scheme that the present embodiment provides is according to the positional information of user, consumption etc.
Level and hobby carry out Based Intelligent Control to the broadcasting content of outdoor advertising, thus according to the hobby of current audience crowd
Farthest realize precision marketing.
Embodiment three
The structural representation of a kind of advertisement play system that Fig. 3 provides for the embodiment of the present invention three.As it is shown on figure 3, it is described
Advertisement play system includes that first acquiring unit the 101, first judging unit 102, second acquisition unit 103, first form unit
104 and first broadcast unit 105.Described first acquiring unit 101 obtains the primary importance information of user, user totem information
And the second position information of advertisement playing device.First judging unit 102 is according to described primary importance information and described second
Positional information judges that the first distance between described user and described advertisement playing device is whether more than or equal to the preset
Two distances.If described first distance of second acquisition unit 103 is more than or equal to described second distance, according to described ID
Acquisition of information user behavior information.First forms unit 104 according to described primary importance information and described user behavior information shape
Become advertisement broadcast strategy.First broadcast unit 105 plays advertisement according to described advertisement broadcast strategy.
The present embodiment obtains user by Gateway GPRS Support Node (Gateway GPRS Support Node, GGSN)
The positional information of mobile terminal, thus indirectly obtain the primary importance information of user, wherein GPRS (General Packet
Radio Service) it is the abbreviation of general packet radio service technology.Gateway GPRS Support Node be mobile core network with because of spy
Interface equipment between net.In terms of external network, GGSN is exactly the router of a subnet, so that GGSN is to external network
Hide the fabric of GPRS.GGSN with SGSN cooperates, it is achieved the management to the positional information of mobile terminal, wherein SGSN
(Serving GPRS Support Node) is the abbreviation of Serving GPRS Support Node.The timing of described advertisement playing device is to clothes
Business device reports the second position information of oneself.Therefore, no matter advertisement playing device is fixing or moveable, the present embodiment
The positional information of advertisement playing device can be obtained at any time.Optionally, described user totem information includes international mobile subscriber
Identification code or mobile terminal number.
In the present embodiment, the visual range with setting is play in the advertisement of advertisement playing device, if user distance advertisement
Playback equipment is too remote, then user can not watch advertisement.The present embodiment arranges the visual range of advertisement and sets for playing with advertisement
Standby for the center of circle, the circle with second distance as radius.Distance between user and advertisement playing device is the first distance, when described
When one distance is more than or equal to described second distance, within representing the effective range that user plays already at advertisement, therefore
The target customer that user is advertisement now, obtains user behavior information according to described user totem information, to obtain user's
Hobby.
In the present embodiment, described first forms unit includes the first formation module and the first computing module, described first shape
Module is become to form interest tags and consumption grade, the described first computing module root of described user according to described user behavior information
Calculate, by the priority algorithm preset, the broadcasting that described interest tags is corresponding with described consumption grade according to described primary importance information
Preferred value.Described first broadcast unit includes that the first playing module, described first playing module are broadcast according to described broadcasting preferred value
It is rivals in a contest the advertisement answered.
The present embodiment forms interest tags and the consumption grade of described user according to described user behavior information, according to described
Primary importance information calculates, by the priority algorithm preset, the broadcasting preferred value that described interest tags is corresponding with described consumption grade,
Corresponding advertisement is play further according to described broadcasting preferred value.It is to say, first play the advertisement that preferred value is the highest, then play
Play the advertisement that preferred value second is high, play other advertisement successively, thus according to the hobby maximum journey of current audience crowd
The precision that realizes of degree is marketed.
Among the advertisement play system that the present embodiment provides, described advertisement broadcast method includes: obtain first of user
Confidence breath, user totem information and the second position information of advertisement playing device；According to described primary importance information and described
Second position information judges that whether the first distance between described user and described advertisement playing device is more than or equal to presetting
Second distance；If described first distance is more than or equal to described second distance, obtains according to described user totem information and use
Family behavioural information；Advertisement broadcast strategy is formed according to described primary importance information and described user behavior information；According to described extensively
Accuse broadcast strategy and play advertisement.The technical scheme that the present embodiment provides is according to positional information, consumption grade and the interest of user
Like the broadcasting content to outdoor advertising and carry out Based Intelligent Control, thus the hobby according to current audience crowd is maximum
Realize precision marketing.
Embodiment four
The structural representation of a kind of advertisement playing device that Fig. 4 provides for the embodiment of the present invention four.As shown in Figure 4, described
Advertisement playing device includes that the 3rd acquiring unit the 201, second judging unit the 202, the 4th acquiring unit 203, second forms unit
204 and second broadcast unit 205.3rd acquiring unit 201 obtains primary importance information and the user totem information of user.The
According to described primary importance information, two judging units 202 judge whether described user is in the semicircle of described advertisement playing device
Within play area, described semicircle play area has default radius, and the center of circle of described semicircle play area is described
Advertisement playing device.If within the 4th described user of acquiring unit 203 is in described semicircle play area, according to described user
Identification information obtains user behavior information.Second forms unit 204 believes according to described primary importance information and described user behavior
Breath forms advertisement broadcast strategy.Second broadcast unit 205 plays advertisement according to described advertisement broadcast strategy.
The present embodiment obtains user by Gateway GPRS Support Node (Gateway GPRS Support Node, GGSN)
The positional information of mobile terminal, thus indirectly obtain the primary importance information of user, wherein GPRS (General Packet
Radio Service) it is the abbreviation of general packet radio service technology.Gateway GPRS Support Node be mobile core network with because of spy
Interface equipment between net.In terms of external network, GGSN is exactly the router of a subnet, so that GGSN is to external network
Hide the fabric of GPRS.GGSN with SGSN cooperates, it is achieved the management to the positional information of mobile terminal, wherein SGSN
(Serving GPRS Support Node) is the abbreviation of Serving GPRS Support Node.Optionally, described user totem information bag
Include international mobile subscriber identity or mobile terminal number.
In the present embodiment, the visual range with setting is play in the advertisement of advertisement playing device, if user distance advertisement
Playback equipment is too remote, then user can not watch advertisement.The present embodiment arranges the visual range of advertisement and sets for playing with advertisement
The standby semicircle play area for the center of circle, described semicircle play area has default radius.That is, if Shou Zhongren
Group can make the following judgment: centered by advertisement playing device, forms a semicircle with default distance for radius.Obtain institute
State longitude and the latitude of semicircle, thus form the longitude and latitude scope corresponding with described semicircle, when the primary importance information bit of user
Judge time within the scope of described longitude and latitude that user is as audient crowd.Therefore, when user is facing to the display of advertisement playing device
Face, and when the distance between user and advertisement playing device is less than or equal to pre-set radius, represent that user is already at advertisement
Within the effective range play, the target customer that user is advertisement the most now, obtain according to described user totem information and use
Family behavioural information, to obtain the hobby of user.
Described second forms unit includes the second formation module and the second computing module, and second forms module according to described use
Family behavioural information forms interest tags and the consumption grade of described user, the second computing module according to described primary importance information and
Described consumption grade calculates, by the priority algorithm preset, the broadcasting preferred value that described interest tags is corresponding.Described second plays list
Unit includes the second playing module, and described second playing module plays corresponding advertisement according to described broadcasting preferred value.
The present embodiment forms interest tags and the consumption grade of described user according to described user behavior information, according to described
Primary importance information calculates, by the priority algorithm preset, the broadcasting preferred value that described interest tags is corresponding with described consumption grade,
Corresponding advertisement is play further according to described broadcasting preferred value.It is to say, first play the advertisement that preferred value is the highest, then play
Play the advertisement that preferred value second is high, play other advertisement successively, thus according to the hobby maximum journey of current audience crowd
The precision that realizes of degree is marketed.
Among the advertisement playing device that the present embodiment provides, described advertisement broadcast method includes: obtain first of user
Confidence breath, user totem information and the second position information of advertisement playing device；According to described primary importance information and described
Second position information judges that whether the first distance between described user and described advertisement playing device is more than or equal to presetting
Second distance；If described first distance is more than or equal to described second distance, obtains according to described user totem information and use
Family behavioural information；Advertisement broadcast strategy is formed according to described primary importance information and described user behavior information；According to described extensively
Accuse broadcast strategy and play advertisement.The technical scheme that the present embodiment provides is according to positional information, consumption grade and the interest of user
Like the broadcasting content to outdoor advertising and carry out Based Intelligent Control, thus the hobby according to current audience crowd is maximum
Realize precision marketing.
It is understood that the principle that is intended to be merely illustrative of the present of embodiment of above and the exemplary enforcement that uses
Mode, but the invention is not limited in this.For those skilled in the art, in the essence without departing from the present invention
In the case of god and essence, can make various modification and improvement, these modification and improvement are also considered as protection scope of the present invention.
Claims (10)
1. an advertisement broadcast method, it is characterised in that including:
Obtain the second position information of primary importance information, user totem information and the advertisement playing device of user；
Judge between described user and described advertisement playing device according to described primary importance information and described second position information
The first distance whether more than or equal to the second distance preset；
If described first distance is more than or equal to described second distance, obtain user behavior letter according to described user totem information
Breath；
Advertisement broadcast strategy is formed according to described primary importance information and described user behavior information；
Advertisement is play according to described advertisement broadcast strategy.
Advertisement broadcast method the most according to claim 1, it is characterised in that described according to described primary importance information and institute
The step stating user behavior information formation advertisement broadcast strategy includes:
Interest tags and the consumption grade of described user is formed according to described user behavior information；
Described interest tags is calculated with described consumption grade by the priority algorithm preset corresponding according to described primary importance information
Broadcasting preferred value；
The described step according to the broadcasting advertisement of described advertisement broadcast strategy includes:
Corresponding advertisement is play according to described broadcasting preferred value.
Advertisement broadcast method the most according to claim 1, it is characterised in that described user totem information includes international mobile
User identification code or mobile terminal number.
4. the method for work of an advertisement playing device, it is characterised in that including:
Obtain primary importance information and the user totem information of user；
Judge whether described user is in the semicircle play area of described advertisement playing device according to described primary importance information
Within, described semicircle play area has default radius, and the center of circle of described semicircle play area is that described advertisement is play
Equipment；
If within described user is in described semicircle play area, obtaining user behavior letter according to described user totem information
Breath；
Advertisement broadcast strategy is formed according to described primary importance information and described user behavior information；
Advertisement is play according to described advertisement broadcast strategy.
The method of work of advertisement playing device the most according to claim 1, it is characterised in that described according to described first
Confidence breath and described user behavior information form the step of advertisement broadcast strategy and include:
Interest tags and the consumption grade of described user is formed according to described user behavior information；
Described interest tags is calculated with described consumption grade by the priority algorithm preset corresponding according to described primary importance information
Broadcasting preferred value；
The described step according to the broadcasting advertisement of described advertisement broadcast strategy includes:
Corresponding advertisement is play according to described broadcasting preferred value.
6. an advertisement play system, it is characterised in that including:
First acquiring unit, for obtaining the of primary importance information, user totem information and the advertisement playing device of user
Two positional informationes；
According to described primary importance information and described second position information, first judging unit, for judging that described user is with described
Whether the first distance between advertisement playing device is more than or equal to the second distance preset；
Second acquisition unit, if for described first distance more than or equal to described second distance, according to described ID
Acquisition of information user behavior information；
First forms unit, for forming advertisement broadcast strategy according to described primary importance information and described user behavior information；
First broadcast unit, for playing advertisement according to described advertisement broadcast strategy.
Advertisement play system the most according to claim 6, it is characterised in that described first forms unit includes:
First forms module, for forming interest tags and the consumption grade of described user according to described user behavior information；
First computing module, for calculating by the priority algorithm preset according to described primary importance information and described consumption grade
The broadcasting preferred value that described interest tags is corresponding；
Described first broadcast unit includes:
First playing module, for playing corresponding advertisement according to described broadcasting preferred value.
Advertisement play system the most according to claim 6, it is characterised in that described user totem information includes international mobile
User identification code or mobile terminal number.
9. an advertisement playing device, it is characterised in that including:
3rd acquiring unit, for obtaining primary importance information and the user totem information of user；
According to described primary importance information, second judging unit, for judging whether described user is in described advertisement playing device
Semicircle play area within, described semicircle play area has default radius, the circle of described semicircle play area
The heart is described advertisement playing device；
4th acquiring unit, if within described user is in described semicircle play area, believing according to described ID
Breath obtains user behavior information；
Second forms unit, for forming advertisement broadcast strategy according to described primary importance information and described user behavior information；
Second broadcast unit, for playing advertisement according to described advertisement broadcast strategy.
Advertisement playing device the most according to claim 9, it is characterised in that described second forms unit includes:
Second forms module, for forming interest tags and the consumption grade of described user according to described user behavior information；
Second computing module, for calculating by the priority algorithm preset according to described primary importance information and described consumption grade
The broadcasting preferred value that described interest tags is corresponding；
Described second broadcast unit includes:
Second playing module, for playing corresponding advertisement according to described broadcasting preferred value.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106934651A (en) * | 2017-01-18 | 2017-07-07 | 北京光年无限科技有限公司 | A kind of advertisement information output intent and system for robot |
| CN107395713A (en) * | 2017-07-17 | 2017-11-24 | 芜湖泰领信息科技有限公司 | The dustbin of advertisement can intelligently be launched |
| CN107835442A (en) * | 2017-10-26 | 2018-03-23 | 广州小百合信息技术有限公司 | The method and device that remote control signal source switches on advertisement display terminal |
| WO2020073330A1 (en) * | 2018-10-12 | 2020-04-16 | 深圳市邻道传媒有限公司 | Method for playing back data stream, mobile device, and storage medium |
| WO2020073332A1 (en) * | 2018-10-12 | 2020-04-16 | 深圳市邻道传媒有限公司 | Data stream playback method, electronic device, and storage medium |
| CN111340524A (en) * | 2020-01-17 | 2020-06-26 | 北京鸿途信达科技股份有限公司 | Internet advertisement putting method and device and computer storage medium |
| CN111415184A (en) * | 2019-01-08 | 2020-07-14 | 百度在线网络技术（北京）有限公司 | Content recommendation method and device, electronic equipment and readable storage medium |
| CN112399333A (en) * | 2020-01-21 | 2021-02-23 | 华为技术有限公司 | Exposure data statistical method and device |
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Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106934651A (en) * | 2017-01-18 | 2017-07-07 | 北京光年无限科技有限公司 | A kind of advertisement information output intent and system for robot |
| CN107395713A (en) * | 2017-07-17 | 2017-11-24 | 芜湖泰领信息科技有限公司 | The dustbin of advertisement can intelligently be launched |
| CN107835442A (en) * | 2017-10-26 | 2018-03-23 | 广州小百合信息技术有限公司 | The method and device that remote control signal source switches on advertisement display terminal |
| CN107835442B (en) * | 2017-10-26 | 2020-12-04 | 广州朗国电子科技有限公司 | Method and device for remotely controlling signal source switching on advertisement display terminal |
| WO2020073330A1 (en) * | 2018-10-12 | 2020-04-16 | 深圳市邻道传媒有限公司 | Method for playing back data stream, mobile device, and storage medium |
| WO2020073332A1 (en) * | 2018-10-12 | 2020-04-16 | 深圳市邻道传媒有限公司 | Data stream playback method, electronic device, and storage medium |
| CN111415184A (en) * | 2019-01-08 | 2020-07-14 | 百度在线网络技术（北京）有限公司 | Content recommendation method and device, electronic equipment and readable storage medium |
| CN111340524A (en) * | 2020-01-17 | 2020-06-26 | 北京鸿途信达科技股份有限公司 | Internet advertisement putting method and device and computer storage medium |
| CN112399333A (en) * | 2020-01-21 | 2021-02-23 | 华为技术有限公司 | Exposure data statistical method and device |
| CN112399333B (en) * | 2020-01-21 | 2021-10-15 | 华为技术有限公司 | Exposure data statistical method and device |
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Application publication date: 20161207 |