CN104618126A - Charging system and method of outdoor LED large-screen advertisement - Google Patents
Charging system and method of outdoor LED large-screen advertisement Download PDFInfo
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- CN104618126A CN104618126A CN201410504814.9A CN201410504814A CN104618126A CN 104618126 A CN104618126 A CN 104618126A CN 201410504814 A CN201410504814 A CN 201410504814A CN 104618126 A CN104618126 A CN 104618126A
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Abstract
The invention discloses charging system and method of an outdoor LED large-screen advertisement. The charging system comprises a Wifi emission device, a data processing device and a charging device. The charging method comprises the steps of emitting a Wifi signal within a preset range surrounding an LED large screen through the Wifi emission design; receiving Wifi signals through mobile terminals within the preset range; selecting whether to allow the Wifi signal to be connected to the mobile terminals; recording the quantity of the mobile terminals allowing to connect the Wifi signal as Wifi access capacity through the data processing device; charging the advertisement by using the Wifi access capacity as the first reference index through the charging device. According to the system and method, the LED large screen and the mobile terminals are interacted according to the Wifi technology; in addition, the reference is provided for the pricing of the outdoor LED large screen advertisement after quantifying the interaction effect, and therefore, the pricing is really performed according to the quantitative index fed back by the public.
Description
Technical field
The present invention relates to a kind of charge mode of advertising media, particularly relate to a kind of charge system and charging method of advertisement of outdoor LED large-size screen monitors.
Background technology
Existing print media, TV media, radio station media are the propagation efficiency being weighed advertisement by circulation, audience ratings, audience rating respectively, be worth by propagation efficiency estimate and the important indicator of price as advertising media.But the generation of new media and developing rapidly, because new media and traditional media have larger difference in propagation characteristic, traditional media value estimates the advertisement price demand that mode and advertising rates price index can not meet new media.Therefore, similar the Internet media etc. can weigh media value advertisement pricing method according to data such as website hits is created.And as outdoor media, still rest on the height measurement of media position commercial value, advertisement position area etc. being judged to value at present, but be not the quantizating index from audience feedback in these indexs, the price of outdoor media can not be assessed exactly.
Summary of the invention
For solving the problems of the technologies described above, the invention provides a kind of charge system and charging method of advertisement of outdoor LED large-size screen monitors, based on Wifi technology by LED large-size screen monitors and mobile terminal interdynamic, and quantize to provide reference to the price of the advertisement of outdoor LED large-size screen monitors afterwards by this interaction effect, real realization is fixed a price with the quantizating index of audience feedback.
For achieving the above object, the present invention by the following technical solutions:
The invention discloses a kind of charge system of advertisement of outdoor LED large-size screen monitors, comprise Wifi emitter, data processing equipment and message accounting, wherein:
Described Wifi emitter is used for launching Wifi signal in preset range around described LED large-size screen monitors;
Described data processing equipment is used for the quantity of the mobile terminal agreeing to the described Wifi signal of access to be recorded as Wifi access amount;
Described message accounting is used for carrying out advertisement charging according to described Wifi access amount as the first parameter index.
Preferably, described charge system also comprises the face induction installation be arranged on described LED large-size screen monitors or near it, for catching quantity and the viewing time of the face watching described LED large-size screen monitors, described data processing equipment is also for recording quantity and the viewing time of described face, and described message accounting is also for carrying out advertisement charging according to the quantity of described face and viewing time as the second parameter index.
Preferably, described charge system also comprises the camera be arranged on described LED large-size screen monitors or near it, for taking the situation of flow of the people in the radiation scope of described LED large-size screen monitors and vehicle flowrate.
The invention also discloses a kind of charging method of advertisement of outdoor LED large-size screen monitors, comprise the following steps:
Described Wifi emitter launches Wifi signal in preset range around LED large-size screen monitors;
Mobile terminal in described preset range receives described Wifi signal, and whether described mobile terminal is selected to agree to access described Wifi signal;
The quantity of the mobile terminal agreeing to the described Wifi signal of access is recorded as Wifi access amount by described data processing equipment;
Described Wifi access amount is carried out advertisement charging as the first parameter index by described message accounting.
Preferably, be arranged on described LED large-size screen monitors or near it face induction installation catch the quantity of face and the viewing time of the described LED large-size screen monitors of viewing, described data processing equipment also records quantity and the viewing time of described face, and described message accounting also carries out advertisement charging according to the quantity of described face and viewing time as the second parameter index.
Preferably, described message accounting carries out the formula of advertisement charging and is: the first coefficient * first parameter index+the second coefficient * second parameter index.
The present invention also discloses the charge system of the advertisement of kind outdoor LED large-size screen monitors in addition, comprises Wifi emitter, data processing and message accounting, wherein:
Described Wifi emitter is used for launching Wifi signal in preset range around described LED large-size screen monitors;
Described data processing and message accounting are used for the quantity of the mobile terminal agreeing to the described Wifi signal of access to be recorded as Wifi access amount, and carry out advertisement charging according to described Wifi access amount as the first parameter index.
Preferably, described charge system also comprises the face induction installation be arranged on described LED large-size screen monitors or near it, for catching quantity and the viewing time of the face watching described LED large-size screen monitors, described data processing and message accounting also for recording quantity and the viewing time of described face, and carry out advertisement charging according to the quantity of described face and viewing time as the second parameter index.
The present invention also discloses a kind of charging method of advertisement of outdoor LED large-size screen monitors in addition, comprises the following steps:
Described Wifi emitter launches Wifi signal in preset range around LED large-size screen monitors;
Mobile terminal in described preset range receives described Wifi signal, and whether described mobile terminal is selected to agree to access described Wifi signal;
The quantity of the mobile terminal agreeing to the described Wifi signal of access is recorded as Wifi access amount by described data processing and message accounting, and described Wifi access amount is carried out advertisement charging as the first parameter index.
Preferably, the face induction installation be arranged on described LED large-size screen monitors or near it catches quantity and the viewing time of the face of the described LED large-size screen monitors of viewing, described data processing and message accounting also record quantity and the viewing time of described face, and carry out advertisement charging according to the quantity of described face and viewing time as the second parameter index.
The beneficial effect that the present invention compared with prior art has has: the present invention is that the advertisement of outdoor LED large-size screen monitors provides a kind of charge mode, in charge system and charging method, based on Wifi technology, LED large-size screen monitors and mobile terminal are carried out interaction, and by data processing equipment or data processing and message accounting, interaction effect is quantized, make message accounting or data processing and message accounting can carry out advertisement charging according to the quantized data of data processing equipment or data processing and message accounting record, this advertisement charging method has really reacted audient's degree of advertisement, have evaluated the price of outdoor LED large-size screen monitors media more exactly.
In a preferred approach, in charge system of the present invention and charging method, not only take into account Wifi interactive user, also considered quantity and the viewing time of the user of on-the-spot viewing advertisement, the further perfect pricing model of outdoor LED large-size screen monitors media.
Accompanying drawing explanation
Fig. 1 is the workflow diagram of the charge system of the advertisement of the LED large-size screen monitors of the preferred embodiment of the present invention.
Embodiment
Below contrast accompanying drawing and combine preferred embodiment the invention will be further described.
The charge system of the advertisement of outdoor LED large-size screen monitors disclosed by the invention comprises Wifi emitter, data processing equipment and message accounting, wherein: Wifi emitter is used for launching Wifi signal in preset range around LED large-size screen monitors; Data processing equipment is used for the quantity of the mobile terminal agreeing to access Wifi signal to be recorded as Wifi access amount; Message accounting is used for carrying out advertisement charging according to Wifi access amount as the first parameter index.Further, the face induction installation be arranged on LED large-size screen monitors or near it is also comprised in charge system, for catching quantity and the viewing time of the face of viewing LED large-size screen monitors, data processing equipment is also for recording quantity and the viewing time of face, and message accounting is also for carrying out advertisement charging according to the quantity of face and viewing time as the second parameter index.Wherein face induction installation comprises face identification functions and visual capture function, visual capture function can detect whether eyes watch LED large-size screen monitors, i.e. eyeball tracking, thus face induction installation can be made to judge quantity and the viewing time of the face watching LED large-size screen monitors exactly.Further, in charge system, also comprise the camera be arranged on LED large-size screen monitors or near it, for taking the situation of flow of the people in the radiation scope of LED large-size screen monitors and vehicle flowrate.
Wherein, data processing equipment can be arranged on LED large-size screen monitors, also can be arranged on background server; Message accounting can be arranged on LED large-size screen monitors equally, also can be arranged on background server; And communicate to connect between LED large-size screen monitors and background server.
In certain embodiments, data processing equipment and message accounting can also be same devices, i.e. data processing and message accounting, its function synthesized function of data processing equipment and message accounting, can be arranged on LED large-size screen monitors, also can be arranged on background server; And communicate to connect between LED large-size screen monitors and background server.
The charging method of the advertisement of outdoor LED large-size screen monitors disclosed by the invention, specifically comprise: Wifi emitter launches Wifi signal in preset range around LED large-size screen monitors, mobile terminal in preset range receives Wifi signal, mobile terminal is selected whether to agree to access Wifi signal, and the quantity of the mobile terminal agreeing to access Wifi signal is recorded as Wifi access amount by data processing equipment; Wifi access amount is carried out advertisement charging as the first parameter index by message accounting.
In specific embodiments of the invention, consider that outdoor LED large-size screen monitors media setting area always has certain parked stream of people, so the present invention realizes interactive by fast Wifi, LED large-size screen monitors are installed Wifi emitter, with LED large-size screen monitors position for initial point, certain air line distance (as 100 meters) is radiation radius, mobile terminal (as mobile phone) within the scope of this can receive Wifi signal, the mobile terminal receiving this signal will eject the prompting whether being ready to use free Wifi access, hold the user of mobile terminal by answering simple question (such as sex, age, the personal information that occupation etc. cannot be obtained by technological means) connection can be completed, first can show the printed words in " world that welcome enters XXLED screen " after successful connection, then eject choice menus, menu list is such as selective: 1. in advertisement list, can click and enter each official website at advertisement, 2. today is elite, comprises product introduction that advertiser provides, sales promotion information, online shopping information, App downloading page, 3. evaluate at advertisement, for the advertisement point liked praises (point praise number exceed a certain amount of advertisement can replay), 4. upload pictures (near LED large-size screen monitors or certainly take pictures), 5. neighbouring cuisines search, building inquiry, road inquiry and relevant query and researches thereof, 6. the lucky time, lucky gate spectator (advertiser quantitatively extracts from the client of viewing advertisement, can randomly draw, and generate a prize-winning number that can uniquely identify, get prize with prize-winning number in customer service place) is extracted, 7. message board (spectators can directly leave a message without the need to registration, the information that backstage shielding is irrelevant with advertisement and flame).User by mobile terminal can realize above-mentioned several with the interaction of LED large-size screen monitors, by interaction, the data processing equipment of LED large-size screen monitors can obtain following data: the advertisement of 1. mobile terminal viewing and the flow distribution of viewing amount in different time sections (can identify mobile terminal MAC code, and record); 2. connect the unit type data cases of the mobile terminal of Wifi signal, mobile phone receives the data of WiFi signal; 3. the length of the time of mobile terminal access Wifi signal use; 4. the situation of modules in list is used; 5. the personal considerations of user is identified: age bracket, sex, occupation etc.
Preferably, can pass through bid ranking mode about advertisement playlist, homepage front cover also can obtain by bidding.Each connection Wifi signal is free use, and its cost has the income of advertiser bids to support, the trial period at initial stage can provide 15 minutes free periods.Thus, advertiser can obtain by above interaction the incremental benefit that advertisement plays, and media operator also can obtain and be bidded the incremental benefit produced by interaction, and the charge that wherein can participate in bulleted list of bidding has: 1. in advertisement rank; 2. the using names of LED large-size screen monitors; 3. the rank of elite middle advertisement today; 4. the homepage front cover of " welcome enters XXLED screen "; 5. advertiser participates in awards rank of providing of " lucky time " gift etc.By above interactive situation, the data that data processing equipment obtains interaction gather, screen, classify, obtain Wifi access amount, advertisement pageview, online shopping turnover, advertisement point praise the data messages such as number, these data messages can also be supported to bid by media operator, and the influencing factor that can be used as the first parameter index according to these data messages carries out charging to the advertisement of LED large-size screen monitors.
Further, the face induction installation be arranged on described LED large-size screen monitors or near it catches quantity and the viewing time of the face of the described LED large-size screen monitors of viewing, data processing equipment also records quantity and the viewing time of face, and message accounting also carries out advertisement charging according to the quantity of face and viewing time as the second parameter index.
In specific embodiments of the invention, at LED large-size screen monitors or the proper site near it, camera is installed, audience in scanning LED large-size screen monitors radiation scope, advertisement viewer is judged by face induction identification, adds up the sight line time of staying and count, the master data of the viewing of data processing equipment record LED large-size screen monitors, namely number and the viewing time of LED large-size screen monitors is watched, using second parameter index of these data as LED large-size screen monitors advertisement charging.
Preferably, by being arranged on the camera on LED large-size screen monitors or near it, flow of the people in the radiation scope of all right LED of viewing in real time large-size screen monitors and the situation of vehicle flowrate, media companies website is connected by web technology, for advertiser opens account, enter " I ' m watching " page, the real-time surrounding enviroment (comprising the situation etc. of flow of the people and vehicle flowrate) of real-time viewing LED large-size screen monitors, by watching intuitively, present the playing environment of advertisement, also allow advertiser recognize the audience of advertisement and more confident input advertisement.Media operator also can carry out time controling to the use of this account, and as 2 hours/day, the words exceeded can provide to advertiser in the mode of charge.
Based on the charging method of above parameter, the formula of the advertisement charging of LED large-size screen monitors can be counted: the first coefficient * first parameter index+the second coefficient * second parameter index, wherein the first coefficient and the second coefficient are fixed values, specifically determine that mode can adjust according to cost needed for each project and other actual conditions; First parameter index refers to Wifi access amount, and the second parameter index refers to number and the viewing time of viewing LED large-size screen monitors.
In addition, according to the installation site of LED large-size screen monitors and the interaction amount of LED large-size screen monitors and mobile terminal, the formula of the advertisement charging of LED large-size screen monitors can also be designated as: outdoor LED media advertisement price=(wherein A, B, C, D are fixed value to commercial circle, media place value coefficient * A+Wifi access amount * B+ outdoor scene viewing time * C+Wifi participation amount * D, specifically determine that mode can adjust according to cost needed for each project and other actual conditions), wherein commercial circle, media place value coefficient refers to the commercial circle value coefficient of the position that LED large-size screen monitors are installed; Wifi access amount is the data of LED large-size screen monitors and mobile terminal interdynamic gained, is obtained and provide by data processing equipment; Outdoor scene viewing time refers to the time providing " I ' m watching " to serve for advertiser by the Internet, provided by data processing equipment record; Wifi participation amount refers to that mobile terminal and LED large-size screen monitors are by participating in the participation index of the content in the menu list of LED large-size screen monitors after Wifi successful connection, also obtained by data processing equipment and provide.The formula of advertisement charging is fitted more by the charging method adding the parameter indexs such as commercial circle, media place value index, Wifi participation amount and carry out calculating audient's effect of advertisement reality.
Below in conjunction with Fig. 1, the workflow of the charge system of the advertisement of the LED large-size screen monitors of the preferred embodiment of the present invention is further illustrated.First Wifi signal outwards launched by LED large-size screen monitors, starts the selection page voluntarily at the mobile phone responded to of Wifi signal radiation scope, and user can select whether to connect this Wifi signal, if select no, then exits end; If select to be then enter Wifi and connect the page, fill in basic document or logged in (if wish that the mode that can log in account enters, register account number can be carried out by filling in basic document in advance) by account.Then the main interface of LED large-size screen monitors is entered, various service option is had in main interface, be divided into company service and other services, wherein company service is included in advertisement, official website link, evaluate advertisements etc., and other services comprise the neighbouring data of LED large-size screen monitors, lucky interactive, barrage etc. of leaving a message.Mobile phone is by after these service options of click, the data processing equipment of LED large-size screen monitors can record these interactive informations, and screen useful information return information data to message accounting by the information processing function, message accounting carries out charging by foregoing charging formula to the advertisement of LED large-size screen monitors, finally terminates.
In the preferred embodiment of the present invention, Wifi emitter adopts high power wireless aps and disposes gain antenna, large-scale outdoor wireless networks can be realized cover, carrying Concurrency Access amount is higher, the ability overcoming various environmental factor is stronger, little for the quantitative limitation of mobile terminal stream, reduce the threshold that mobile terminal connects Wifi signal.
Above content is in conjunction with concrete preferred implementation further description made for the present invention, can not assert that specific embodiment of the invention is confined to these explanations.For those skilled in the art, without departing from the inventive concept of the premise, some equivalent to substitute or obvious modification can also be made, and performance or purposes identical, all should be considered as belonging to protection scope of the present invention.
Claims (10)
1. a charge system for the advertisement of outdoor LED large-size screen monitors, is characterized in that, comprises Wifi emitter, data processing equipment and message accounting, wherein:
Described Wifi emitter is used for launching Wifi signal in preset range around described LED large-size screen monitors;
Described data processing equipment is used for the quantity of the mobile terminal agreeing to the described Wifi signal of access to be recorded as Wifi access amount;
Described message accounting is used for carrying out advertisement charging according to described Wifi access amount as the first parameter index.
2. charge system as claimed in claim 1, it is characterized in that, also comprise the face induction installation be arranged on described LED large-size screen monitors or near it, for catching quantity and the viewing time of the face watching described LED large-size screen monitors, described data processing equipment is also for recording quantity and the viewing time of described face, and described message accounting is also for carrying out advertisement charging according to the quantity of described face and viewing time as the second parameter index.
3. charge system as claimed in claim 1, is characterized in that, also comprise the camera be arranged on described LED large-size screen monitors or near it, for taking the situation of flow of the people in the radiation scope of described LED large-size screen monitors and vehicle flowrate.
4. a charge system for the advertisement of outdoor LED large-size screen monitors, is characterized in that, comprises Wifi emitter, data processing and message accounting, wherein:
Described Wifi emitter is used for launching Wifi signal in preset range around described LED large-size screen monitors;
Described data processing and message accounting are used for the quantity of the mobile terminal agreeing to the described Wifi signal of access to be recorded as Wifi access amount, and carry out advertisement charging according to described Wifi access amount as the first parameter index.
5. charge system as claimed in claim 4, it is characterized in that, also comprise the face induction installation be arranged on described LED large-size screen monitors or near it, for catching quantity and the viewing time of the face watching described LED large-size screen monitors, described data processing and message accounting also for recording quantity and the viewing time of described face, and carry out advertisement charging according to the quantity of described face and viewing time as the second parameter index.
6. use a charging method for charge system as claimed in claim 1, it is characterized in that, comprise the following steps:
Described Wifi emitter launches Wifi signal in preset range around LED large-size screen monitors;
Mobile terminal in described preset range receives described Wifi signal, and whether described mobile terminal is selected to agree to access described Wifi signal;
The quantity of the mobile terminal agreeing to the described Wifi signal of access is recorded as Wifi access amount by described data processing equipment;
Described Wifi access amount is carried out advertisement charging as the first parameter index by described message accounting.
7. charging method as claimed in claim 6, it is characterized in that, the face induction installation be arranged on described LED large-size screen monitors or near it catches quantity and the viewing time of the face of the described LED large-size screen monitors of viewing, described data processing equipment also records quantity and the viewing time of described face, and described message accounting also carries out advertisement charging according to the quantity of described face and viewing time as the second parameter index.
8. charging method as claimed in claim 7, it is characterized in that, the formula that described message accounting carries out advertisement charging is: the first coefficient * first parameter index+the second coefficient * second parameter index.
9. use a charging method for charge system as claimed in claim 4, it is characterized in that, comprise the following steps:
Described Wifi emitter launches Wifi signal in preset range around LED large-size screen monitors;
Mobile terminal in described preset range receives described Wifi signal, and whether described mobile terminal is selected to agree to access described Wifi signal;
The quantity of the mobile terminal agreeing to the described Wifi signal of access is recorded as Wifi access amount by described data processing and message accounting, and described Wifi access amount is carried out advertisement charging as the first parameter index.
10. charging method as claimed in claim 9, it is characterized in that, the face induction installation be arranged on described LED large-size screen monitors or near it catches quantity and the viewing time of the face of the described LED large-size screen monitors of viewing, described data processing and message accounting also record quantity and the viewing time of described face, and carry out advertisement charging according to the quantity of described face and viewing time as the second parameter index.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410504814.9A CN104618126A (en) | 2014-09-26 | 2014-09-26 | Charging system and method of outdoor LED large-screen advertisement |
| HK15111236.4A HK1210551A1 (en) | 2014-09-26 | 2015-11-13 | Charging system and method of outdoor led large-screen advertisement led |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410504814.9A CN104618126A (en) | 2014-09-26 | 2014-09-26 | Charging system and method of outdoor LED large-screen advertisement |
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| CN104618126A true CN104618126A (en) | 2015-05-13 |
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| CN201410504814.9A Pending CN104618126A (en) | 2014-09-26 | 2014-09-26 | Charging system and method of outdoor LED large-screen advertisement |
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| HK (1) | HK1210551A1 (en) |
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Also Published As
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| HK1210551A1 (en) | 2016-04-22 |
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