KR101579246B1 - Method for providing broadcast advertising service - Google Patents

Abstract

Provided is a method for providing a broadcast advertisement service, which comprises the steps of: collecting a real time viewing rate for at least one advertisement provided by at least one broadcaster server; storing viewer data and viewing rate data by time, channel and program on the basis of the collected real time viewing rate; calculating a unit cost of advertisement based on the constructed viewing rate database; receiving an advertisement request event from at least one advertisement target server and selecting the advertisement target server via alignment and auction based on the amount of money among the received advertisement request events; and receiving advertisement data from the selected advertisement target server, calculating an amount for advertisement based on the real time viewing rate by the advertisement broadcast time, program and channel and the unit cost of advertisement, and transmitting an advertisement broadcast stop event to the at least one broadcaster server in a case that the calculated advertisement amount exceeds the advertisement amount included in the advertisement request event.

Description

METHOD FOR PROVIDING BROADCAST ADVERTISING SERVICE [0002]

The present invention relates to a broadcasting advertising service providing method.

Recently, as terrestrial service has been converted to digital broadcasting, the demand and supply of advertisement for VOD advertisement is increasing. In other words, the VOD advertisement is played before the VOD is loaded. This is because the number of times the advertisement is transmitted to the viewer who wants to view the VOD, and the price of the advertisement are transparent, while the real-time broadcasting is opaque and the price is low The demand for advertisers' real-time broadcast advertising is decreasing.

Broadcasting is done in a way that predicts demand and audience ratings of advertising products and programs. In this regard, the prior art Korean Patent No. 10-0982336 (Announcement of Sep. 15, 2010) provides an advertisement service considering the accurate demand forecast of the advertising product and the advertisement program, the audience rating prediction, the customer segment, Is disclosed.

However, since predicted demand and audience ratings are not accurate real-time viewership data when an arbitrary broadcasting advertisement is transmitted, it is possible to refer to the calculation of the advertising unit price, but since the reliability is low and the objective advertisement effect can not be accurately predicted, The unit price can not be calculated. In addition, since real-time broadcast advertisements are operated on a prepaid basis based on a survey of audience ratings with low credibility, there is a tendency that the reliability and demand for advertisers' real-time broadcast advertisements are remarkably reduced.

In an embodiment of the present invention, in order to increase the competitiveness by introducing a pay-per-view rate system, the amount of the advertisement of the real-time broadcast advertisement is multiplied by the price of the advertisement, It is possible to provide a broadcasting advertisement service providing method capable of stopping broadcast transmission and billed to an advertiser on a postpaid basis. It should be understood, however, that the technical scope of the present invention is not limited to the above-described technical problems, and other technical problems may exist.

According to an aspect of the present invention, there is provided a method of providing a broadcast service, the method comprising: collecting a real time view rate of at least one advertisement provided by at least one broadcaster server; The method comprising the steps of: databasing audience data and audience rating data for each channel and program; calculating an ad unit price based on a database-based audience rating database; receiving an advertisement request event from at least one subject server; A step of selecting an advertisement server through a sorting and auction based on the amount of money, a step of receiving advertisement data from a selected advertisement server, and a step of receiving advertisement data based on the time, program, Calculate the amount, and calculate the amount of advertising If you exceed the amount of the ad included in the Office Events, transmitting stops sending events to the ad server at least one of the broadcasters.

According to any one of the above-mentioned objects of the present invention, the existing system which is operated as a prepaid system and whose advertisement cost is not made transparent and is opaque has been removed from the system, and an advertisement rate for pay- As a result, real-time broadcast ads can be expected to have the same growth rate as VOD advertisements. In addition, the advertisement of the advertiser selected in the real-time channel and the time can increase the advertiser's preference based on the transparent and fair fee system by sending the advertisement within the total amount of the advertisement, And accurate audience information can be sold to advertisers and broadcasters for a fee.

1 is a block diagram illustrating a broadcast advertisement service providing system according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating a broadcast advertisement service providing server shown in FIG. 1. Referring to FIG.
3 is a diagram illustrating a method of providing a broadcast advertisement service according to an embodiment of the present invention.
FIG. 4 is a diagram illustrating a process in which data is transmitted and received between the respective components included in the broadcast advertisement service providing system of FIG. 1 according to an embodiment of the present invention.
5 is a flowchart illustrating a method of providing a broadcast advertisement service according to an exemplary embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "including" an element, it is to be understood that the element may include other elements as well as other elements, And does not preclude the presence or addition of one or more other features, integers, steps, operations, components, parts, or combinations thereof.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a broadcast advertisement service providing system according to an embodiment of the present invention. Referring to FIG. 1, a broadcast advertisement service providing system 1 according to an embodiment of the present invention includes at least one audience rating analysis server 100, a broadcast advertisement service providing server 300, at least one advertisement server 400, at least one audience rating analysis terminal 500, and at least one broadcaster server 600. However, since the broadcast advertisement service providing system 1 of FIG. 1 is only an embodiment of the present invention, the present invention is not limited to FIG.

At this time, the respective components of FIG. 1 are generally connected through a network 200. For example, as shown in FIG. 1, at least one audience rating analysis server 100 and a broadcast advertisement service providing server 300 may be connected through a network 200. Also, at least one audience rating analysis server 100 and at least one audience rating analysis terminal 500 may be connected directly or via a broadcast advertisement service providing server 300 through the network 200. [ The broadcast advertisement service providing server 300 may be connected to the at least one advertisement server 400, the at least one audience rating analysis terminal 500 and the at least one broadcast server server 600 through the network 200 .

Here, the network 200 refers to a connection structure capable of exchanging information between nodes such as terminals and servers. An example of the network 200 is an Internet, a LAN (Local Area Network) ), Wireless LAN (Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), 3G, 4G, LTE, Wi-Fi and the like. At least one audience rating analyzing terminal 100, at least one audience rating analyzing terminal 500, at least one broadcasting server server 300, at least one advertisement server 400, 600 are not limited to those shown in Fig.

At least one audience rating analysis server 100 may analyze the audience rating through at least one audience rating analysis terminal 500. [ Here, the method for analyzing the audience rating is performed by mapping input channels based on data input manually for each household and each member through a person meter (not shown), and calculating through statistics including a reliability interval and an error Method may be used. In this case, when using the people meter, there is not a large margin of error when analyzing what kind of drama or what kind of person is watching. However, in the broadcasting advertisement within 15 seconds to 1 minute, the viewing object is actually watching the TV, The magnitude of the variable of the audience rating becomes very large. For example, a viewer who wants to watch a drama may be doing something else during the advertisement time, or may not be located in front of the TV. In this case, an error between the audience rating of the A drama and the audience rating of the advertisement may occur. However, the advertiser who bids the advertisement based on the audience rating of the A drama may not be able to expect the advertisement effect proportional to the audience rating of the A drama. Accordingly, in the method of providing a broadcast advertisement service according to an embodiment of the present invention, at least one audience analysis terminal 500 collects information on whether a viewing object is located in front of a TV at the time of broadcasting a broadcast advertisement, By providing the program to one audience rating analysis server 100, at least one audience rating analysis server 100 can accurately calculate the audience rating for a relatively short broadcast advertisement rather than a program. Here, the at least one audience rating analysis server 100 may be implemented as a computer capable of connecting to a remote server or terminal through the network 200. Here, the computer may include, for example, a notebook equipped with a web browser (WEB Browser), a laptop, and the like.

The broadcast advertisement service providing server 300 calculates an ad unit price based on the audience rating data received from at least one audience rating analysis server 100 and receives bids for broadcast advertisements from at least one subject server 400 And the advertisement data of the selected advertisement server 400 is transmitted to at least one broadcaster server 600 so that the commercial broadcast is transmitted. In the real-time view rate data collected by the at least one audience rating server 100, The advertisement stop request event may be transmitted to at least one broadcaster server 600 so as to stop broadcasting the advertisement when the value of the advertisement cost based on the advertisement amount and the value of the advertisement cost multiplied by the advertisement total amount reaches the total advertisement amount. Here, the broadcast advertisement service providing server 300 may be implemented as a computer capable of accessing a remote server or terminal through the network 200. [ Here, the computer may include, for example, a notebook equipped with a web browser (WEB Browser), a laptop, and the like.

At least one of the plurality of advertisement servers 400 may transmit the advertisement data and the bid data for commercial broadcasting to the broadcasting advertisement service providing server 300. If at least one of the advertisement servers 400 is selected through the auction, if the advertisement is transmitted within the total amount of the inputted advertisement and the advertisement is stopped, From the providing server 300, a payment request for commercial broadcasting. Here, at least one of the AD servers 400 may be implemented as a computer capable of connecting to a remote server or terminal through the network 200. Here, the computer may include, for example, a notebook equipped with a web browser (WEB Browser), a laptop, and the like.

At least one audience rating analyzing terminal 500 may be implemented as a computer capable of connecting to a remote server or terminal through the network 200. [ Here, the computer may include, for example, a set-top box, a notebook equipped with a web browser (WEB Browser), a laptop, and the like. At least one audience rating analysis terminal 500 may be a personal communication system (PCS), a global system for mobile communications (GSM), a personal digital cellular (PDC) , A PHS (Personal Handyphone System), a PDA (Personal Digital Assistant), an IMT (International Mobile Telecommunication) -2000, a CDMA (Code Division Multiple Access) -2000, a W-CDMA Based wireless communication device such as a wireless Internet terminal, a smartphone, a smartpad, a tablet PC, and the like.

At least one broadcasting server server 600 can transmit broadcasting advertisement data according to a desired program and a time zone when broadcasting advertisement data is received through the broadcasting advertisement service providing server 300. At this time, when at least one broadcasting server server 600 receives a broadcast stop requesting event from the broadcast advertisement service providing server 300, the at least one broadcast server server 600 can stop sending the broadcast advertisement data. At least one broadcaster server 600 may be implemented as a computer capable of connecting to a remote server or terminal through the network 200. [ Here, the computer may include, for example, a notebook equipped with a web browser (WEB Browser), a laptop, and the like.

FIG. 2 is a block diagram for explaining a broadcast advertisement service providing server shown in FIG. 1, and FIG. 3 is a view for explaining a broadcast advertisement service providing method according to an embodiment of the present invention.

2, a broadcast advertisement service providing server 300 according to an exemplary embodiment of the present invention includes a collecting unit 310, a database generating unit 320, a calculating unit 330, a selecting unit 340, Lt; RTI ID = 0.0 > 350 < / RTI >

(Not shown) operating in conjunction with the broadcasting advertisement service providing server 300 or the broadcasting advertisement service providing server 300 according to an embodiment of the present invention may include at least one of a broadcasting advertisement service application, a program, At least one audience analysis server 100, at least one audience analysis server 500, and at least one broadcaster server 600 when the audience rating analysis server 100, the at least one advertised server 400, the at least one audience rating analysis terminal 500, At least one AD server 400, at least one audience rating analysis terminal 500, and at least one broadcaster server 600 may install or open applications, programs, web pages, and the like for the service. Also, it is also possible to use a script executed in a web browser to allow the service program to access at least one audience rating analysis server 100, at least one advertised server 400, at least one audience rating analysis terminal 500 and at least one broadcaster server 600). Here, a web browser is a program that enables a WWW (World Wide Web) service, and is a program for receiving and displaying hypertext described in hypertext mark-up language (HTML), for example, Netscape (Netscape) An Explorer, chrome, and the like. Further, the application refers to an application on the terminal, for example, an app (app) running on a mobile terminal (smart phone).

At this time, the connection of the network 200 includes at least one audience rating analysis server 100, a broadcast advertisement service provision server 300, at least one advertisement server 400, at least one audience rating analysis terminal 500, The broadcast server server 600 creates a communication object at the communication contact for communication with the terminal connected to the network 200. [ Also, the broadcast advertisement service providing server 300 can exchange data with each other through the communication object.

The method of providing a broadcast advertisement service according to an embodiment of the present invention considers that the existing broadcast advertisement proceeds as a prepaid system and the reliability problem of the audience rating that is the basis of the advertisement advertisement rate is generated. In other words, although the rate structure is fair and transparent, VOD advertising is rapidly growing, but real-time broadcast advertisements are rapidly declining because they are operated on a flat basis based on audience ratings with low reliability. Also, in the digital broadcasting era, all households use digital broadcasting, and it is possible to accurately determine whether or not the broadcasting advertisement is viewed by all subscribers. Accordingly, in order to increase the competitiveness by introducing a pay-per-view fee system, the method of providing a broadcast advertisement service according to an embodiment of the present invention multiplies the number of views of the real-time broadcast advertisement by the ad unit price to form a pay- If the total amount of the advertisement reaches the amount multiplied by the actual number of viewers and the ad unit price, the broadcast transmission is stopped and the advertiser is charged with the postpaid bill. As a result, the existing system that was operated with the existing prepaid system and the advertisement cost was not made transparent and the system which was opaque was eliminated. Also, real-time broadcasting advertisement was introduced as VOD advertisement Growth rate can be expected. In addition, the advertisement of the advertiser selected in the real time channel and time can be increased by increasing the preference of the advertiser based on the transparent and fair rate system by sending the advertisement within the total amount of the advertisement, (PP) advertisement resources, and accurate viewing information can be sold to advertisers and broadcasters for a fee.

The collection unit 310 may collect real-time view ratings for at least one advertisement provided by at least one broadcaster server 600. At this time, the collection unit 310 may collect real-time view ratings from at least one audience rating analysis server 100. Here, at least one audience rating analysis server 100 may collect audience rating data and actual advertisement viewing data from at least one audience rating analysis terminal 500. At this time, the audience rating data is channel data collected by at least one audience rating analyzing terminal 500, and the actual advertisement watching data may be based on the image data collected by at least one audience rating analyzing terminal 500.

The database creator 320 may convert viewer data and audience rating data by time, channel, and program into a database based on the collected real time view ratings. For example, viewer data and audience rating data of the advertisement time before and after the B program and the B program time can be converted into a database. Here, the viewer data may be age, sex, etc., and the audience rating data may be whether or not the advertiser is actually watching the advertisement before and after the program.

The calculating unit 330 may calculate the ad unit price based on the database of viewer ratings database. For example, it is assumed that 40% of the advertisement viewing rate is before and after the C program, and 40 seconds of the 10 second advertisement rate is 40%. In this case, the 20-second ad rate of 40% of the ad rate before and after the C program can be calculated as 80 million won. In addition, the ad unit price may be calculated according to various databases and parameters. A program, a time zone, an advertisement rating, and a matching rate between an advertisement and a program.

The selection unit 340 may receive the advertisement request event from at least one of the advertisement servers 400 and may select the advertisement server 400 through sorting and auction based on the amount of the received advertisement request event. Here, the selection unit 340 may sort the advertisements included in the received advertisement request event in descending order based on the ad unit price, the total amount of the advertisement, the bid target channel, the bid target program, and the total amount of advertisement and the ad unit price. The selection unit 340 may filter whether the advertisement data included in the advertisement request event is suitable for the time and the channel. In addition, the selection unit 340 can select an advertisement server having a high total advertisement amount and a high advertisement unit price among the filtered lists.

The transmission unit 350 receives the advertisement data from the selected advertisement server, calculates the advertisement amount based on the time, the program, and the real-time viewing rate and the advertisement unit price of the advertisement data, If the amount of the advertisement included in the advertisement request event is exceeded, the advertisement delivery interruption event may be transmitted to the at least one broadcaster server 600. Here, the transmission unit 350 may transmit the advertisement data received from the selected subject-matter advertisement server 400 to the at least one broadcasting company server 600. Here, the transmitting unit 350 may collect real-time view ratings from at least one audience rating analysis server 100. [ Then, if the amount of the advertisement unit price based on the real time view rate of the advertisement is multiplied by the number of times of advertisement transmission exceeds the advertisement amount included in the advertisement request event, the transmitting unit 350 transmits the advertisement transmission stop event to at least one broadcasting station To the server (600).

The operation of the broadcast advertisement service providing server 300 having the above-described configuration will be described with reference to FIG.

Referring to FIG. 3, (a) at least one audience rating analysis terminal 500 may collect real-time audience rating data. (B) at least one audience rating analyzing terminal 500 may convert the collected real-time audience rating data into advertisement viewing data and transmit it to at least one audience rating analyzing server 100, and (c) The server 100 can database the advertisement viewing data and the viewing object data according to the program and the channel, and calculate the ad unit price based on the data.

Then, (d) the broadcast advertisement service providing server 300 receives the bidding for the broadcast advertisement from at least one of the advertisement servers 400, selects the advertisement server 400 based on the filtering and the amount of money, And transmits the approval data, which is the auction bid data, to the AD server 400. (E) The broadcast advertisement service providing server 400 collects audience rating data from at least one audience rating analysis server 100, calculates an ad unit price based on the audience rating data, and calculates the advertisement unit price and the number of broadcasting advertisement deliveries (F) send an advertisement stop request to at least one broadcaster server (600), and then request payment of at least one advertisement server (400) to the advertisement server (400) if the multiplied amount is equal to the total advertisement amount.

The broadcast advertisement service providing method of FIGS. 2 and 3 can be easily derived from the same or similar contents as the contents of the broadcast advertisement service providing method described above with reference to FIG. 1, Omit it.

FIG. 4 is a diagram illustrating a process in which data is transmitted and received between the respective components included in the broadcast advertisement service providing system of FIG. 1 according to an embodiment of the present invention. Hereinafter, an example of a process of transmitting and receiving data between the respective components will be described with reference to FIG. 4. However, the present invention is not limited to such an embodiment, It is apparent to those skilled in the art that the process of transmitting and receiving data can be changed.

4, at least one audience rating analysis server 100 receives audience rating data from at least one audience rating analysis terminal 500 (S4100), and the broadcast advertisement service providing server 300 receives at least one audience rating analysis And receives audience rating data from the server 100 (S4200).

Then, the broadcast advertisement service providing server 300 converts the audience rating data into a database (S4300), calculates an advertisement unit price (S4400), and receives an advertisement request event from at least one of the advertisement servers 400 S4500), the advertisement is sorted based on the advertisement amount, and then the auction is performed (S4600), the advertisement data for each time, channel, and program is filtered (S4610) and the advertisement server 400 is selected (S4620).

Then, the broadcast advertisement service providing server 300 transmits a selection event to at least one of the advertisement servers 400 (S4700), and transmits the advertisement data to at least one broadcasting server server 600 (S4710).

At least one broadcasting company server 600 transmits advertisement data at step S4720. At least one audience analysis terminal 500 transmits audience rating data to at least one audience analysis server 100 (S4800) The advertisement service providing server 300 receives the audience rating data from at least one audience rating analysis server 100 (S4810). In addition, the broadcast advertisement service providing server 300 synchronizes the broadcast times of at least one broadcasting server 600 (S4820), counts the transmission times, multiplies the advertisement price based on the real time view rate data by the transmission times It is monitored whether or not the total amount of the advertisement is reached (S4900).

At this time, if the amount calculated by the broadcast advertisement service providing server 300 becomes equal to the advertisement amount, the advertisement delivery interruption event is transmitted to at least one broadcasting server server 600 (S4910) The advertisement server 400 can charge the advertisement cost to at least one of the advertisement servers 400.

The order between the above-described steps S4100 to S4910 is only an example, but is not limited thereto. That is, the order between the above-described steps S4100 to S4910 may be mutually varied, and some of the steps may be executed or deleted at the same time.

4, which is not described in the above description, can be easily derived from the same or described contents of the method of providing a broadcasting advertisement service through FIG. 1 to FIG. 3, Omit it.

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The method of providing a broadcast advertisement service according to the embodiment described with reference to FIG. 4 may also be implemented in the form of a recording medium including an application executed by a computer or a command executable by a computer such as a program module. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes any information delivery media, including computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism.

The method of providing a broadcast advertisement service according to an embodiment of the present invention may be executed by an application installed in a terminal (which may include a program included in a platform or an operating system basically installed in the terminal) (I.e., a program) directly installed on a master terminal by a user via an application providing server such as an application store server, an application, or a web server associated with the service. In this regard, in the broadcasting advertisement service providing method according to the embodiment of the present invention described above, the broadcasting advertisement service provision method is implemented in an application installed in a terminal or installed directly by a user (i.e., a program) Can be recorded on the medium.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

Claims (5)

A broadcast advertisement service providing method executed by a broadcast advertisement service providing server,
Collecting a real time viewership for at least one advertisement provided by at least one broadcaster server;
Converting the viewer data and the audience rating data by time, channel, and program into a database based on the collected real time view ratings;
Calculating an advertising price based on the database of viewer ratings database;
Receiving an advertisement request event from at least one subject server, selecting an advertisement server through sorting and auction based on the amount of the received advertisement request event;
Receiving advertisement data from a selected subject server and transmitting the advertisement data to the at least one broadcaster server so as to transmit the advertisement data, wherein the advertisement data is transmitted based on the time, program, Wherein the control unit calculates the amount of the advertisement in real time based on the unit price and transmits the advertisement dispatch interruption event to the at least one broadcaster server in real time when the amount of the advertisement calculated in real time exceeds the amount of the advertisement included in the advertisement request event step;
Lt; / RTI >
The step of collecting a real time view rate for at least one advertisement provided by the at least one broadcaster server may include collecting a real time view rate from at least one audience rating server, Wherein the audience rating data and the actual advertisement viewing data are collected from one audience rating analysis terminal and the audience rating data is channel data collected by the at least one audience rating analyzing terminal and the actual advertisement viewing data includes at least one audience rating Based on the image data collected by the analysis terminal,
Wherein the advertisement price is based on a real time view rate of the advertisement data transmitted by time, program, and channel, the real time view rate being an object for viewing the advertisement data at a time when the advertisement data is transmitted from the at least one audience rating analyzing terminal Is collected by analyzing the image data,
The step of receiving an advertisement requesting event from the at least one subject server and selecting an advertisement server by sorting and auctioning based on the amount of the received advertisement requesting event may further include the steps of: Selecting an advertisement server having a high advertisement cost and a high advertising price among the sorted lists, sorting the advertisements in descending order based on the total amount, the bid target channel, the bid target program,
Receiving the advertisement data from the selected advertisement server, calculating an advertisement amount based on the real time view rate and the advertisement unit price for each time, program, and channel of the advertisement data transmitted, Transmitting the advertisement transmission interruption event to the at least one broadcaster server when the amount of the advertisement is greater than the amount of the advertisement included in the advertisement data, transmitting the advertisement data received from the selected subject server to the at least one broadcaster server; The method comprising: collecting a real-time view rate from at least one audience rating analysis server; when the amount of the advertisement price based on the real-time view rate transmitted from the advertisement multiplied by the number of times of advertisement delivery exceeds the amount of the advertisement included in the advertisement request event, And sending an abort event to the at least one broadcaster server step
The method comprising the steps of:
delete delete delete A method of providing an application that operates in conjunction with a server that implements a broadcast advertisement service providing method,
Wherein the broadcast advertisement service providing server carries out the method according to claim 1.

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