JP4795705B2 - Data broadcasting content utilization results management system - Google Patents

Description

The present invention provides a data broadcast for utilizing information related to a record of the use of data broadcast content that is broadcast together with program content such as video content and audio content in a data broadcast distribution station that provides Internet relay services and video distribution services. The present invention relates to a content utilization results management system.
In addition to so-called program content such as video content and audio content, the digital broadcast system has a mechanism for broadcasting data broadcast content including detailed information and related information regarding these program content. With the spread of digital broadcasting, for example, advertising content related to products sold by program content providers and the like is expected to increase as data broadcasting content.

  In the technical field related to the management of data broadcasting content including such advertising content, the viewer of the program content manages information related to the results of using the data broadcasting content including advertising content, etc., and such information is used for billing, etc. It is expected that a method to reflect will be required.

With the spread of broadband terminal and mobile terminal devices with internet connection functions, general users can freely enjoy a wide variety of services including internet relay services and video distribution services without being restricted by time or place. With the environment in place, the Internet is becoming a major medium on par with newspapers, magazines and broadcasts.
FIG. 5 shows a schematic configuration of the digital broadcasting service station.

  In the digital broadcast service station shown in FIG. 5, the program content storage unit 411 stores program content provided by a program content provider, and the data broadcast content storage unit 412 stores data broadcast content. Data broadcast content provided by the provider is accumulated. In addition, the content management unit 413 shown in FIG. 5 combines the program content and the data broadcast content in accordance with the predetermined program management information, so that the stream distribution data for stream distribution to the user by the digital broadcasting service can be obtained. Created. Such stream distribution data is sent to the Internet via distribution control processing by the content distribution control unit 414 and the network interface (I / F) 401, and finally the user's personal computer 402 or portable terminal as the distribution destination 403 is passed.

  On the other hand, the search service site on the Internet is remarkably enriched, and users are accustomed to an environment in which desired information can be freely extracted. In particular, a user of a portable terminal having an Internet connection function enjoys the benefits of an Internet-related service that can acquire various information even when away from home. Further, based on the current location of the user obtained by using the location registration function of the mobile terminal, information on stores in the vicinity of the current location of the user is provided to the user of such a mobile device. A location information service to be provided is also provided (see Patent Documents 1 and 2).

FIG. 6 is a diagram for explaining the outline of the location information service.
The provision information database (DB) 421 shown in FIG. 6 stores information to be provided to the user in the location information service, and the distribution information management unit 422 uses, for example, a notification notified from the mobile communication system. Information related to the vicinity of the current position of the user is searched from the provided information database 421 based on the position information of the user and the map information database (DB) 423, and the distribution information to the user based on the search result Create The distribution information created in this way is sent to the Internet via distribution control by the information distribution control unit 424 and the network interface 401, and is provided to the user via the user's portable terminal 403.

  In such a push-type information distribution service, for example, when the user moves to a position in the vicinity of the store where the introduction information is registered in the provided information database 421, the user is automatically connected to the mobile terminal 403 of the user. Information including inquiry information of the corresponding store is distributed. Of course, a pull-type information distribution service is also provided that distributes corresponding information in accordance with designation of a position and a keyword by a user.

  From such a background, in a data broadcast distribution station equipped with a system for providing a digital broadcast service through the Internet, such as the Internet relay service as described above, a data broadcast provided to a user by the digital broadcast service It is expected that content and various other services provided via the Internet will be linked.

For example, in such a data broadcasting distribution station, for example, by using an interactive function provided by a digital broadcasting service, information on matters that the user is interested in while watching program content or advertising content is obtained. It is possible to collect.
By the way, conventionally, the effect of advertisements provided to users by so-called mass media has been generally evaluated by, for example, statistically analyzing the results of questionnaires targeting unspecified majority.

The fee for advertising and broadcasting, that is, the advertising fee is determined by the number of copies issued and the position on the paper, for example, if the advertisement is provided to the user via mass media, if it is a newspaper or magazine. In the case of a broadcast medium, it is determined based on the broadcast time zone and the length of the advertisement.
On the other hand, in the case of data broadcasting contents via the Internet, while the general evaluation for each media broadcasting company has not been established for each data broadcasting distribution station, it is extremely easy to grasp the audience rating for each content. For this reason, a method of determining an advertising fee based on the number of users who have viewed the content is considered.
JP 2002-82982 A JP 2002-41612 A

In the above-described interactive service in the digital broadcasting service, related information is provided only in response to a request from a user viewing program content (including advertisement content).
In other words, data broadcast content is digital broadcast service information such as history information related to the provision of such related information and information related to actions taken by users outside the digital broadcast service. Information indicating that it was used externally was not grasped at all.

  For example, as a result of the provision of related information as described above, a user who has received the information tries to obtain more detailed information by using a search service, or is further provided. It is possible to purchase products introduced in related information through online shopping. Such information regarding behavior outside the digital broadcast service indicates that the data broadcast content is actually used by the user of the provider outside the digital broadcast service. This information is very useful for advertisers who provide advertisements.

  Therefore, if the information obtained in the digital broadcasting service such as history information related to the provision of the related information described above can be linked with the information related to the utilization results in the Internet-related services other than the digital broadcasting service, the advertising content etc. As for the effects of providing data content to users, the trends of individual customers were more faithfully reflected than the information obtained by statistically analyzing the results of questionnaires targeting unspecified majority. It is thought that an evaluation result can be obtained.

Also, the digital broadcasting service station as shown in FIG. 5 performs stream distribution by combining advertising content with program content as data broadcasting content, for example, and in return, charges the advertising content provider as an advertising fee. A business model is also possible in which payments are made to program content providers using the revenue obtained from the above.
However, unlike the existing media, there is no established brand image in the digital broadcasting service station as described above, so it is difficult to establish a contractual relationship that is acceptable to both parties.

Here, if the advertising effect due to the distribution of the advertising content by the digital broadcasting service can be legitimately evaluated, based on the evaluation result, the conventional value is provided between the provider of the advertising content and the data broadcasting distribution station. It is possible to establish a contractual relationship based on a completely new objective index that is not confined to the view.
An object of the present invention is to provide a data broadcast content utilization result management system that can objectively grasp the advertising effect of data broadcast content provided to a user as an advertisement in a digital broadcast service.

The first data broadcast content utilization result management system according to the present invention is constituted by identification information acquisition means, interest information collection means, related information distribution means, result information collection means, and result information report means.
The principle of the first data broadcasting content utilization results management system according to the present invention is as follows.

In a data broadcast content utilization results management system provided in a data broadcast distribution station having a digital broadcast means for providing a digital broadcast service via the Internet, the identification information acquisition means is a data broadcast content provided to a user by the digital broadcast means The content identification information indicating is acquired. The interest information collection means, while watching the data broadcast content, the registration request for requesting registration of interests included in the operation information input by the user to the digital broadcasting means, in the registration request indicates Interest information including information indicating the interests that have been received, user identification information indicating the requesting user, and content identification information indicating the data broadcast content is collected. The interest information database stores the interest information collected by the interest information collecting means. The related information distribution means distributes related information including appropriate items of interest to each user via the Internet based on information accumulated in the interest information database corresponding to each user. The performance information collection means collects utilization performance information including distribution history information related to the distribution history of related information and content identification information indicating data broadcasting content that triggered the distribution of the related information according to the distribution of the related information. And accumulate in the utilization results database. The result information reporting means extracts utilization result information including each content identification information from the utilization result database, and reports the extracted utilization result information to the provider of the corresponding data broadcast content.

The operation of the first data broadcasting content utilization result management system configured as described above is as follows.
In the process in which the data broadcasting content is provided to the user by the digital broadcasting means, the content identification information indicating the provided data broadcasting content and the matter that the user is interested in by the identification information acquiring means and the interest information collecting means. Interest information including the information to be shown is collected and stored in the interest information database.

  Based on the information of interest collected in this way, information related to the time such as the season or the date of the event, for example, periodically by the related information distribution means as a service different from the service by the digital broadcasting means described above. Select appropriate items from the interests stored in the interest information database according to the information indicating the location of the delivery destination user, etc., and display relevant information related to the selected interests in the user information. Delivered to the user ’s personal computer or mobile device. In this way, related information expected to be of interest to the user can be distributed. In response to a request from the user, the relevant information distribution means selects an appropriate interest item from the interest information database based on, for example, the region or genre specified in the distribution request, and responds to the selected interest item. It is also possible to distribute related information.

  In the course of service by the related information distribution means, the actual information collection means includes the content identification information indicating the data broadcast content that triggered the distribution of the related information and the distribution history information related to the distribution of the related information. The performance information is collected and accumulated in the utilization result database, and this utilization result information is used for the reporting process to the provider of each data broadcasting content by the result reporting means.

  In this way, it is possible to collect utilization record information representing the record of the use of individual data broadcast contents in the information distribution service provided by the related information distribution unit in cooperation with the digital broadcast service by the digital broadcast unit. . Since this utilization record information indicates the action performed by the user outside the digital broadcast service triggered by the data broadcast content provided by the digital broadcast service, this utilization record information is the data as an advertising medium. It shows the advertising effect of broadcast content objectively.

The second data broadcast content utilization result management system according to the present invention is configured by providing a result evaluation means in the above-described first data broadcast content utilization result management system.
The principle of the second data broadcasting content utilization result management system according to the present invention is as follows.
In the first data broadcast content utilization result management system described above, the result evaluation means determines the degree of utilization of each data broadcast content in the service provided by the related information providing means based on the distribution history information stored in the utilization result database. The performance evaluation index which evaluates and shows an evaluation result is used for the process by a performance report means.

The operation of the second data broadcast content utilization result management system configured as described above is as follows.
For example, based on the distribution history information accumulated corresponding to each data broadcast content in the utilization record database, the number of times related information was distributed to users triggered by viewing each data broadcast content is counted The tabulation results obtained in this way indicate the degree to which each data broadcast content is utilized in the related information distribution service. In other words, the performance evaluation means performs the aggregation as described above, and obtains an appropriate performance evaluation index based on the aggregation result, thereby objectively indicating the degree to which each data broadcasting content is utilized in the related information distribution service. An evaluation index can be obtained. Therefore, by providing the evaluation index obtained in this way to the reporting process by the performance reporting means, for example, for data broadcasting content that is advertising content, an objective for judging the advertising effect that can be expected from the utilization performance Indicators can be presented.

The third data broadcast content utilization result management system according to the present invention is configured by including a charging determination means in the second data broadcast content utilization result management system described above.
The principle of the third data broadcasting content utilization results management system according to the present invention is as follows.
In the second data broadcast content utilization result management system described above, the billing determining means is configured to use the data broadcast content based on the result evaluation index included in the utilization result information stored corresponding to each data broadcast content in the utilization result database. The charge amount for the use of the digital broadcasting service to the provider of the mobile phone is determined.

The operation of the third data broadcasting content utilization result management system configured as described above is as follows.
For example, the above-described performance evaluation means periodically obtains a performance evaluation index related to providing related information by a related information service triggered by the viewing of each data content, and charges based on the value of this performance evaluation index The billing amount related to the use of the digital broadcasting service for the corresponding period is determined by the determining means.

Thus, for example, the data broadcasting content provider is presented with a billing amount together with an index related to an objective advertising effect (for example, the performance evaluation index included in the utilization performance information and the distribution history information itself) to the data broadcasting content provider. For this reason, it is possible to obtain a usage fee burden in return for the advertising effect.
The fourth data broadcast content utilization result management system according to the present invention includes a hierarchical distribution unit in the related information distribution unit of the second data broadcast content utilization result management system described above, and a history collection unit in the result information collection unit. In addition, the performance evaluation means includes index calculation means.

The principle of the fourth data broadcasting content utilization result management system according to the present invention is as follows.
In the related information distribution means provided in the above-mentioned second data broadcast content utilization result management system, the hierarchical distribution means responds to a heading level indicating an outline of related information distributed to each user and a request from the user. Related information is distributed as information consisting of a plurality of hierarchies including detailed levels indicating detailed contents. In the record information collecting unit, the record collecting unit collects distribution history information for each layer of information distributed to the requesting user by the layer distribution unit and stores it in the utilization record database. In the performance evaluation means, the index calculation means is based on the number of items of interest registered in the interest information database corresponding to each data broadcasting content and the history information collected for each layer constituting the related information, A performance evaluation index for each data broadcasting content is calculated.

The operation of the fourth data broadcasting content utilization result management system configured as described above is as follows.
Based on the interest information stored in the interest information database, the hierarchical distribution means distributes, for example, heading level related information indicating an outline of the related information related to the selected matter of interest to the user. Detailed information corresponding to the designated heading is distributed in response to the request. At this time, the history information that the header level information has been distributed to the user is first collected by the above-described hierarchical distribution unit by the result information collecting unit, and further, the related information specified in the distribution request is History information indicating that detailed level information has been distributed to the user is collected and accumulated in the utilization result database.

In this way, related information is distributed hierarchically to users, and in the process of distributing the related information, historical information related to distribution to the users is collected for each level, so that each user's concern Utilization record information including information indicating the difference in the intensity of interest regarding the record can be used for the calculation process of the record evaluation index by the index calculation means.
By the way, the number of items of interest collected for each data broadcast content by the interest information collection means described above indicates the level of interest of the user at the time when the data broadcast content is provided to the user.

  Therefore, for example, according to the number of items of interest registered in the interest information database corresponding to each data content by the index calculation unit, the number of header information distributed to the user by the related information distribution unit, and the distribution request By adding together the number of detailed information distributed, both the high interest of the user in the broadcasting process of data broadcasting contents and the high interest of the user in the process of using the related information distribution service by the user Can be reflected in the value of the performance evaluation index related to the data broadcast content that triggered the distribution of the relevant information.

A fifth data broadcast content utilization performance management system according to the present invention is configured by including distribution holding means, adjustment means, and aggregation means in the index calculation means of the fourth data broadcast content utilization performance management system described above. Is done.
The principle of the fifth data broadcast content utilization result management system according to the present invention is as follows.

  In the index calculation means provided in the fourth data broadcast content utilization results management system described above, the distribution holding means performs data broadcast on the number of items of interest and the distribution history relating to each layer constituting related information for each data broadcast content. Holds the point distribution specified by the content provider. The adjusting means adjusts the number of items of interest held in the interest information database and the history information held in the utilization result database based on the point distribution held corresponding to the data broadcasting content corresponding to the distribution holding means. And output as a point of interest and a distribution history point of each layer. The counting means outputs the result of adding the interest points obtained by the adjusting means and the distribution history points of each hierarchy as a performance evaluation index.

The operation of the fifth data broadcast content utilization result management system configured as described above is as follows.
The point distribution held by the distribution holding means by the provider of the data broadcasting contents is adjusted by adjusting the point distribution and the information accumulated in the interest information database and the utilization record database by the adjusting means. It is reflected in the value of the distribution history point, and finally reflected in the performance evaluation index obtained by the counting means.

  Therefore, for example, if the point allocation to the distribution history of the detailed level is increased, the distribution request of the related information at the detailed level will be made by the user regardless of the number of matters of interest and the number of distributions at the heading level. In addition, a performance evaluation index indicating that the use performance of the corresponding data broadcasting content is high is obtained.

  According to the above-mentioned data broadcast content utilization result management system, utilization result information on actions taken by users when viewing data broadcast contents is collected through a related information distribution service provided in cooperation with a digital broadcast service. In addition, it is possible to report the expected advertisement effect based on the utilization result information collected by the data broadcasting content provider.

  In particular, it is possible to collect usage information that faithfully reflects the interest and preference of viewers of digital broadcasting services by distributing related information hierarchically and collecting distribution history for each layer. it can. And, by analyzing such utilization result information, it is possible to grasp the user's trends in very detail, so that it can be used in fields such as marketing.

Furthermore, since the degree to which the data broadcasting content is utilized outside the digital broadcasting service can be objectively evaluated based on the utilization result information collected as described above, for example, a program that carries the data broadcasting content It can be presented to the data content provider as a basis for appealing the advertising effect of each content.
In addition, since the evaluation result obtained for the utilization results of the data broadcast content as described above is an index that objectively shows the advertising effect of the data broadcast content, the data broadcast content provider is based on this index. By charging, it is possible to develop a digital broadcasting service via the Internet based on a new contract form in which the provider of the data broadcasting content bears an advertising fee corresponding to the advertising effect.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
(First embodiment)
FIG. 1 shows a first embodiment of a data broadcasting content utilization results management system according to the present invention.
The server apparatus 200 of the content distribution station shown in FIG. 1 includes a broadcast service processing unit 210 having the same function as the digital broadcast service station shown in FIG. 5 and information similar to the location information service station shown in FIG. And an information distribution service processing unit 220 having a distribution service function.

1 that are the same as those shown in FIGS. 5 and 6 are denoted by the same reference numerals as those shown in FIGS. 5 and 6, and description thereof is omitted.
In the process in which the digital broadcast service by the broadcast service processing unit 210 shown in FIG. 1 is provided to the user terminal (the personal computer 402 or the portable terminal 403), the operation information regarding the input operation performed by the user at the user terminal is as follows. The content distribution control unit 414 is reached by the interactive function and is used for distribution control processing such as selection of program content. Further, when a registration request for requesting registration of a matter of interest is received as operation information, the content distribution control unit 414 provides user identification information (ID) indicating the user who has transmitted the registration request and provides the registration request. The interest information that is the object of the registration request is passed to the interest information collection unit 211 together with the content identification information (ID) indicating the content in the content. Here, each time the program content or data broadcast content is distributed to the user by the broadcast service processing unit 210, a unique content ID is given. That is, even for data broadcasting contents having the same content, different content IDs are given and distinguished from each other according to the broadcast time zone and the program provided at the same time.

In response to the registration request described above, the interest information collection unit 211 creates interest information including a content ID, a user ID, and a matter of interest, corresponding to each registration request, for example, as shown in FIG. And stored in the interest information database (DB) 212.
Further, every time a digital broadcast service is provided to the user, the content distribution control unit 414 shown in FIG. 1 converts the program content and data broadcast content provided to the user as shown in FIG. Viewing result information including detailed information including the content ID to be shown, the user ID of the providing destination, the provided time and place, and viewing conditions is created and stored in the viewing management database 213.

Based on the interest information accumulated in the interest information database 212 shown in FIG. 1, the information distribution service processing unit 220 applies relevant information related to the interests registered corresponding to each user. Service to be delivered to is provided.
In the information distribution service processing unit 220 shown in FIG. 1, the related information database (DB) 221 has, for example, a data broadcast content provider corresponding to various interests that can be registered when viewing the data broadcast content. Related information and data content provided from the website and related information related to the provider are stored.

  The related information organization unit 222 illustrated in FIG. 1 refers to the above-described related information database 221 and the interest information database 212 and the map information database 423 as necessary in accordance with the organization instruction from the related information distribution control unit 223, As will be described later, related information to be distributed to the user is organized from information stored in these databases, and is provided to a distribution control process by the related information distribution control unit 223.

Further, the record information collection unit 214 illustrated in FIG. 1 collects utilization record information indicating the record of related information distribution via the related information distribution control unit 223 and stores the collected record information in a distribution record database (DB) 215.
Here, the related information distribution operation will be described in detail by taking as an example the case of performing push distribution of related information related to the location information of the distribution destination user.

FIG. 3 is a flowchart showing related information distribution operation.
The related information distribution control unit 223 illustrated in FIG. 1 collects location information for each user of the digital broadcasting service described above according to an appropriate schedule (for example, periodically) (step 301). For example, when using a digital broadcasting service, a mobile phone number is registered in a user database (not shown) as part of user information (gender, address, email address, etc.) for each user. Using the information, the location information can be collected by inquiring the location information via the network.

The user location information and the corresponding user ID collected in this way are passed to the related information organizing unit 222, and in response thereto, the operation of organizing the related information by the related information organizing unit 222 is started. .
First, the related information organization unit 222 determines an information providing area based on the position information, and extracts related information related to the position in the area from the map information database 423 and the related information database 221 (step 302). Further, the interest item registered corresponding to the user ID is extracted from the interest information database 212 (step 303).

Next, the related information organizing unit 222 collates the related information extracted in step 302 with the interest items corresponding to the user (step 304), and obtains contents corresponding to the interest items extracted corresponding to the user ID. If there is related information possessed, it is determined that there is a matching item (affirmative determination in step 305), and the process proceeds to step 306.
In step 306, the related information organizing unit 222 has, for example, a hierarchical structure composed of heading level information and detailed level information based on the related information determined to match the matter of interest corresponding to the user ID. Related information for distribution is organized.

  For example, if you are viewing data broadcast content through a digital broadcasting service and the interests corresponding to clothing brands or restaurants with stores in the information provision area are registered in response to user operations, the related information The organizing unit 222 can organize related information corresponding to stores, restaurants, and the like in the information providing area based on the relevant items of interest.

The related information for distribution organized in this way is transferred to the related information distribution control unit 223, and the related information distribution control unit 223 first sets the header level information to the user indicated by the user ID. Delivered (step 307).
At this time, the result information collection unit 214 receives a delivery result notification that the related information at the heading level has been distributed from the related information distribution control unit 223, and as shown in FIG. Detailed information including the user ID of the distribution destination indicated in the distribution result notification, the content ID indicating the related data broadcast content, the distribution time, the position information of the user of the distribution destination, etc., and the heading level information Distribution result information including utilization points corresponding to the distribution results is created and stored in the distribution result database 215 (step 308).

In addition, when the distribution-level user requests the distribution of the detailed level information (the affirmative determination in step 309), the related information distribution control unit 223 applies the distribution of the header level information described above. The detailed level information is distributed to the requesting user (step 310), and accordingly, the result information collecting unit 214 is notified that the detailed level related information has been distributed.
In response to this, distribution result information including utilization points corresponding to the distribution results for the detailed level information is created by the result information collection unit 214 in the same manner as in step 308 described above, and is stored in the distribution result database 215. (Step 311), the related information distribution process ends.

On the other hand, if it is determined in step 305 that there is no matching item, steps 306 to 311 shown in FIG. 3 are skipped, and the process ends without delivering related information. If there is no request for detailed information from the user (No at step 309), the process ends without distributing the detailed information.
In this way, the registered interest when the user is outside the digital broadcasting service based on the interests registered in the interest information database 212 according to the user's operation during the provision of the digital broadcasting service. By providing related information related to matters in a timely manner, the digital broadcasting service and the information distribution service can be linked.

Further, by accumulating the above-mentioned distribution record information in the distribution record database 215 in accordance with the distribution of related information to the user, the interests registered in the digital broadcasting service are utilized in the information distribution service. Distribution result information indicating the result can be collected as a part of the utilization result information.
Next, based on the utilization result information collected as described above, the advertising effect by the advertisement provided to the user as the data broadcasting content in the digital broadcasting service is quantitatively evaluated, and the evaluation result is used as the data broadcasting content. The method used for management of the system will be described.

The performance evaluation unit 216 shown in FIG. 1 evaluates the results of using individual data broadcast contents based on information stored in the viewing management database 213, the interest information database 212, and the distribution performance database 215.
For example, the performance evaluation unit 216 extracts the information including the content ID indicating each data broadcast content from the viewing management database 213, the interest information database 212, and the distribution performance database 215, thereby registering the viewing performance information and the matter of interest, respectively. Utilization record information consisting of registration record information and distribution record information is extracted, and based on this information, data broadcast content was used in various situations during the provision of digital broadcast services and information distribution services Evaluate achievements.

  As the simplest example, the number of viewing performance information, registration performance information, and distribution performance information extracted as described above is totaled by the performance evaluation unit 216, and the data corresponding to the totaling result and the sum thereof are collected. It can be used as an index indicating the degree of utilization of broadcast content. In addition, after calculating the index regarding each data broadcasting content in this way, an overall average value is obtained for each index value, and a value indicating the comparison between this average value and the index corresponding to each data broadcasting content is set as the evaluation result. You can also

Furthermore, the points included in the extracted distribution record information are totaled, and the total result is used in place of the total result regarding the number of distribution record information, so that the degree of interest of the user corresponds to the distribution record information. It can be reflected in the total result.
Based on the total result obtained in this way and the evaluation result based on the result, the result report unit 217 creates a result report on the utilization result of each data broadcast content and sends it to the network via the network interface 401. The data broadcast contents are provided to the data broadcast content holder that provided the data broadcast contents.

  For example, the result report unit 217 includes information indicating the viewing results obtained by the result evaluation unit 216, the results of registration of interests, and the distribution results of related information, and the comparison between these and the overall average value. A performance report can be created for each data broadcast content and provided to the corresponding data broadcast content holder. Based on such a performance report, each data broadcast content holder can objectively determine the usefulness of the data broadcast content as an advertising medium.

  Further, based on the evaluation result by the performance evaluation unit 216, the billing control unit 218 calculates the advertisement fee corresponding to the utilization result of each data broadcast content, and bills the obtained advertisement fee through the network interface 401. The data is transmitted to the network via the network and passed to the corresponding data broadcast content holder, whereby a billing process relating to distribution of each data broadcast content by the digital broadcast service is performed.

  As described above, the data broadcasting content utilization results management system shown in FIG. 1 collects the utilization results of data broadcasting contents in various scenes, and uses them after performing statistical processing on the collected utilization results. Therefore, it is possible to rationally manage the management process such as reporting the utilization result and the evaluation result to the data broadcasting content holder and controlling the charging process based on the evaluation result based on the objective index.

  Also, as described above, the utilization record information extracted corresponding to each data broadcasting content is aggregated from various viewpoints to obtain information that highlights the user's preference, and the data It is also possible to report to the broadcast content holder. For example, the registered interest items are ranked in the order of registration frequency in the interest information database 212 or ranked in the order of information distribution frequency of the detailed level, so that the user is particularly interested in viewing the data broadcasting content. You can get information about the matters.

In the information distribution service, it is possible to provide a pull-type service that distributes information in response to a distribution request from a user. When providing a pull-type information distribution service, for example, based on the keyword specified in the distribution request, etc., that matches from the interests registered in the interest information database 212 corresponding to the requesting user ID Is retrieved and the relevant information is provided for the distribution process.
(Second Embodiment)
Next, a method for reflecting the intention of the data broadcasting content holder in the evaluation regarding the utilization results will be described.

FIG. 4 shows a second embodiment of the data broadcast content utilization results management system according to the present invention.
4 that are the same as those shown in FIG. 1 are denoted by the same reference numerals as those shown in FIG. 1 and description thereof is omitted.
When the viewing point adjustment unit 231 shown in FIG. 4 accumulates viewing history information in the viewing management database 213, the viewing point adjustment unit 231 performs one viewing according to the conditions set in advance by the data broadcast content holder for the data broadcast content indicated by the content ID. The viewing performance points corresponding to the above are adjusted, and the adjusted viewing performance points are added to the viewing performance information described above and stored in the viewing management database 213.

  Further, the importance information holding unit 232 shown in FIG. 4 holds, for example, the importance set in advance by the data broadcast content holder corresponding to each matter of interest assumed for each data broadcast content. The importance level information is provided to the process of the interest information collection unit 211. For example, the registration information points corresponding to the registration of one item of interest based on the importance level information held in the importance level information holding unit 232 corresponding to the item of interest indicated by the registration request by the interest information collecting unit 211. The registration record points can be added to the above-described interest information and stored in the interest information database 212.

In this way, the intention of the data broadcast content holder can be reflected in the performance information related to the viewing of the content by the digital broadcast service and the registration of the interest information being viewed.
Furthermore, the intention of the data broadcast content holder can be reflected in the related information distribution service itself provided by the information distribution service processing unit 220.

  For example, in the information delivery service processing unit 220 shown in FIG. 4, the schedule holding unit 225 holds schedule information related to related information delivery preset by the data broadcast content holder, and the related information delivery is performed according to this schedule information. The control unit 223 determines related information to be distributed. Further, the delivery destination determination unit 226 shown in FIG. 4 refers to the related information database 221 to acquire the interests corresponding to the relevant information to be distributed, and extracts the interest information including the interests from the interest information database 212. To do. Further, the distribution destination determination unit 226 determines a distribution destination based on the user ID included in the interest information extracted from the interest information database 212, and uses these distribution destinations for distribution processing by the related information distribution control unit 223. Provide.

  In this way, related information to be distributed is determined in accordance with the intention of the data broadcast content holder, and related information is selectively distributed to users who have registered the relevant interests while viewing the data broadcast content. Can do. By performing such a related information distribution service, a greater advertising effect can be expected than when related information is distributed to an arbitrary user. This is because the user who is the distribution destination in the related information distribution service described above is selected based on the presence / absence of registration regarding the matter of interest corresponding to the related information, so that it is sufficient to be interested in the distributed related information. Because it can be expected.

Further, for example, the distribution point adjustment unit 233 illustrated in FIG. 4 holds a weight corresponding to the hierarchy of related information distributed by the information distribution service processing unit 220 for each data broadcast content, The value of the distribution point included in the distribution result information collected by 214 is adjusted according to the above-described weight.
The distribution points included in the distribution record information stored in the distribution record database 215 by setting the weight for each layer held corresponding to each data broadcast content to a desired value by each data broadcast content holder It is possible to reflect the intention of whether or not the data broadcasting content holder particularly places importance on the distribution of detailed level information.

  Instead of adjusting the performance points in each utilization scene by the viewing point adjustment unit 231, importance level information holding unit 232, and distribution point adjustment unit 233 shown in FIG. 4, in the performance evaluation unit 216, the viewing management database 213, It is also possible to adjust the points corresponding to the utilization record information extracted from the interest information database 212 and the distribution record database 215 using weights set in advance.

The viewing / listening points, registration points, and distribution points included in the viewing record information, registration record information, and distribution record information collected as described above are assumed by the data broadcasting content holder in each use case. The priority order for importance is reflected.
Therefore, by reflecting the points included in the utilization record information accumulated in the viewing management database 213, the interest information database 212, and the distribution record database 215 as described above, the intention of the data broadcast content holder is reflected. An evaluation index related to the actual utilization results can be obtained.

  In addition, using the information for managing the correspondence between the content ID given for each delivery to the user and the original data broadcast content, the use results when delivering the same data broadcast content under different conditions It is also possible to evaluate the effects that can be expected in each broadcasting condition, and to report to the data broadcasting content holder. It is also possible to reflect such an evaluation result in charging control.

  As described above, the data broadcast content utilization results management system according to the present invention collects detailed information regarding the utilization results in various utilization scenes as well as the scenes where the data broadcast contents are distributed to the users by the digital broadcasting service. In addition to the collected information itself, it is possible to report the evaluation result obtained by statistically analyzing it to the data broadcasting content holder, and based on this evaluation result, the legitimacy based on objective indicators can be reported. Charge amount can be calculated.

  As described above, the data broadcasting content utilization results management system according to the present invention provides a service based on an innovative contract form not limited to existing values to consumers and advertisers serving data broadcasting contents holders. Therefore, it is extremely useful in the field of advertising business by digital broadcasting service realized via the Internet.

In addition, the above-described utilization record information not only faithfully represents the usefulness of the data broadcast content as an advertising medium, but also has an immense value as information for marketing for the data broadcast content holder who is also an advertiser. .
Therefore, the data broadcast content utilization performance management system according to the present invention can be used greatly as a marketing information collection technique that replaces the conventional questionnaire survey.

It is a figure which shows 1st Embodiment of the data broadcasting content utilization performance management system concerning this invention. It is a figure explaining collection of utilization performance information. It is a flowchart showing related information delivery operation | movement. It is a figure which shows 2nd Embodiment of the data broadcasting content utilization performance management system concerning this invention. It is a figure which shows the structure of the outline of a digital broadcasting service station. It is a figure explaining the outline of a location information service.

Explanation of symbols

200 Server apparatus 210 Broadcast service processing unit 211 Interest information collection unit 212 Interest information database (DB)
213 Viewing management database 214 Performance information collection unit 215 Distribution performance database (DB)
216 Performance Evaluation Unit 217 Performance Report Unit 218 Charge Control Unit 220 Information Distribution Service Processing Unit 221 Related Information Database (DB)
222 Related Information Organizing Unit 223 Related Information Distribution Control Unit 225 Schedule Holding Unit 226 Distribution Destination Determination Unit 231 Viewing Point Adjustment Unit 232 Importance Information Holding Unit 233 Distribution Point Adjustment Unit 401 Network Interface (I / F)
402 PC 403 Mobile terminal 411 Program content storage unit 412 Data broadcast content storage unit 413 Content management unit 414 Content distribution control unit 421 Provided information database (provided information DB)
422 Distribution Information Management Unit 423 Map Information Database (DB)
424 Information distribution control unit

Claims (5)

In a data broadcasting content utilization results management system provided in a data broadcasting distribution station having a digital broadcasting means for providing a digital broadcasting service via the Internet,
Identification information acquisition means for acquiring content identification information indicating data broadcast content provided to the user by the digital broadcasting means;
Wherein during viewing of the data broadcast content, the registration request for requesting registration of interests included in the operation information input by the respective user to the digital broadcasting means, interest indicated in the registration request Interest information collecting means for collecting interest information including information representing items, user identification information indicating the requesting user, and content identification information indicating the data broadcast content;
An interest information database for accumulating the interest information collected by the interest information collecting means;
Related information distribution means for distributing related information including appropriate matters of interest to each user via the Internet based on information accumulated in the interest information database corresponding to each user;
Collecting and utilizing utilization result information including distribution history information related to the distribution history of the related information and content identification information indicating data broadcast content that triggered the distribution of the related information according to the distribution of the related information A means of collecting achievement information to be accumulated in the achievement database;
Performance information reporting means for extracting utilization performance information including each content identification information from the utilization performance database and reporting the extracted utilization performance information to a provider of the corresponding data broadcast content. Broadcast content utilization results management system. In the data broadcasting content utilization results management system according to claim 1,
Based on the distribution history information accumulated in the utilization result database, the degree to which each data broadcast content is utilized in the service by the related information providing means is evaluated, and the result evaluation index indicating the evaluation result is processed by the result report means. A data broadcasting content utilization results management system characterized by providing performance evaluation means. In the data broadcasting content utilization results management system according to claim 2,
Billing for determining a billing amount related to the use of the digital broadcasting service for the provider of the data broadcasting content based on the performance evaluation index included in the utilization history information stored corresponding to each data broadcasting content in the utilization history database A data broadcasting content utilization results management system characterized by having a determination means. In the data broadcasting content utilization results management system according to claim 2,
The related information distribution means includes:
Hierarchical distribution means for distributing related information as information consisting of a plurality of hierarchies including a heading level indicating an outline of related information distributed to each user and a detailed level indicating detailed contents according to a request from the user With
The achievement information collecting means includes:
For each tier information distributed to the requesting user by the tier distribution means, each distribution history information is collected and stored in the utilization result database.
Based on the number of matters of interest registered in the interest information database corresponding to each of the data broadcast contents and the history information collected for each layer constituting the related information, the results of the data broadcast contents A data broadcasting content utilization results management system characterized by comprising an index calculating means for calculating an evaluation index. In the data broadcasting content utilization results management system according to claim 4,
The index calculating means includes
A distribution holding means for holding a point distribution designated by a provider of the data broadcast content, for each data broadcast content, with respect to a distribution history relating to each layer constituting the number of items of interest and related information;
The number of items of interest held in the interest information database and the history information held in the utilization result database are adjusted based on the point distribution held corresponding to the data broadcast content corresponding to the distribution holding means. Adjusting means for outputting as points of interest and distribution history points of each hierarchy,
A data broadcast content utilization results management system, comprising: a totaling means for outputting a result of adding the interest points obtained by the adjusting means and the distribution history points of each hierarchy as a performance evaluation index.

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