KR20110127767A - Incentive providing system for increase of reading on on-line news and method thereof - Google Patents
Incentive providing system for increase of reading on on-line news and method thereof Download PDFInfo
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- KR20110127767A KR20110127767A KR1020100047173A KR20100047173A KR20110127767A KR 20110127767 A KR20110127767 A KR 20110127767A KR 1020100047173 A KR1020100047173 A KR 1020100047173A KR 20100047173 A KR20100047173 A KR 20100047173A KR 20110127767 A KR20110127767 A KR 20110127767A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Abstract
Description
The present invention relates to an incentive system and a method for enhancing the online news reading rate, and more particularly, to cash in various fields of Internet news provided through an internet site, an internet media, or a portal site of an individual press. Or, set up and deploy cyber coins that can be used as discount points, and allow readers (users) who read the Internet news to collect and accumulate cyber coins that have been set up and placed, and to support sponsors (advertisers). In order to enable a large number of users to read the articled objective facts without having to set up a separate advertisement site, a reliable marketing strategy can be used. In addition to acquiring information through the viewing of articles, the economic profit creation effect can be expected. The present invention relates to an incentive system for increasing the in-new reading rate and an online news reading rate-using method using the system.
In the modern society, called the age of knowledge and information, the acquisition and management of information has become an important part of life, and if the acquisition and management of information is not carried out smoothly, it is a reality that can be left behind in competition. Able to know.
Therefore, the means, for example, the most basic and general mass communication, are provided to provide unspecified audiences (readers, viewers, etc.) with phenomena, new news, and other suggestive information occurring in various fields of society. Looking at the means of mass communication, the newspapers and broadcast news that we encounter every day in our daily lives are typical examples.
However, with the emergence of an online delivery medium having a new technology and functional characteristics of the Internet, today's online news service, in which newspaper contents such as newspapers and broadcasts, are edited according to a web page and delivered to audiences (users) Is a generalized situation, and thus, fundamental changes are being made in the concept and contents of existing news, and the method of delivering and acquiring information, ranging from the reporting and production process to the reader's subscription form.
Online news providers, for example, use the characteristics of the Internet beyond time and space to focus the article on various topics that appear in the Internet space, beyond the scope of moving existing offline news to the web screen. In particular, in accordance with the rapid development of the web environment, in addition to providing information in the form of two-way communication using multimedia as well as simple hyperlink information delivery method, the audience (user) The bulletin board and commenting function have been added to enable the direct disclosure of comments, and the reader's response is also evolving in real time.
Therefore, today's online news has long been a channel for collecting various opinions of audiences, and as a result, various topics in various fields of society that can be overlooked offline are again available through social issues online. It is often accentuated by
However, as described above, the news provided through the Internet only takes a revenue model in which the advertiser's banner advertisement is added to the article body, and the news information itself is basically provided free of charge. In the meantime, individual media companies that provide news information are complaining of financial difficulties.
In recent years, the "online news monetization policy" that charges a certain fee to users who read online news from domestic and foreign media has been announced or reviewed, but negative reactions of users who consumed online news for free have been foreseen. Therefore, the successful settlement of "monetization of online news" is very opaque.
This means that if access to online news articles is paid, a drastic drop-off of users who have access to news articles for free will result in a sharp drop in the exposure frequency of banner ads, which have served as a profit base. Profitability will be hampered;
In addition, when providing news information to only a few paid readers, they are exposed to significant side effects such as providing news to the general public, collecting a large number of opinions, and reducing the inherent ability of the media to satisfy the right to know. to be.
Accordingly, the present invention has been made to solve the general problems of the conventional Internet news article services provided through online;
An object of the present invention is to select an Internet news article that is determined to have a sponsor server, such as an individual or a company, affect its image or reliability, or a change in the sales volume of a product, and thus the yield. In the article, a kind of donation is set and arranged in the form of cyber coin, and a sponsored user who reads the news article (reader) collects and accumulates the deployed cyber coin, which is cash or discount points, or By making it possible to use various donation points, it is possible to increase the reading rate of the sponsored news articles, as well as to sponsor news articles objectively reported by the media, so that more users can read the articles. By encouraging viewing, it provides not only reliable information to potential customers (users) but also enhances the image and credibility of sponsors (individuals and companies). By leveraging on the key may be an effective means of promotion, providing online news online news reading rate incentive systems and online news reading rate enhancement method using the system for the promotion to generate revenue model.
On the other hand, another object of the present invention, a service agency charges for using the "news article" that is reported, reported through the Internet as a promotional means or advertising means, and the goods by using the incentives earned by the user The margin of sales, and the link service fee charged when a user sees a news article and connects to a related site, generate new revenue, thereby eliminating the financial difficulties of news providers (such as journalists). For the reader, the incentive system and the system for improving the online news reading rate, which are not only to acquire information through news articles, but also to be used as a means of obtaining added value, thereby taking additional economic benefits. The purpose of the present invention is to provide an online news reading rate enhancement method.
Thus, as an incentive system for improving the online news reading rate according to the present invention for achieving the above object and a specific means of the online news reading rate enhancement method using the system;
A news article operator server including an article editing providing unit, which includes a coin registration application unit, an information management unit, and a coin management operation unit, an information retrieval unit, and a statistics processing unit, comprising a sponsored information setting program. A sponsor server for accessing the news article operator server to apply for incentive provision desired information, and a user server for accessing the news article operator server to view sponsored articles and collecting and accumulating cyber coins, Is achieved.
In addition, by using a series of systems as described above, the related article search extraction step, sponsor registration registration step, coin arrangement step, reading member registration step, article reading accumulation step, the rate of return analysis processing step This is achieved.
Accordingly, an incentive system for improving online news reading rate and a method for improving online news reading rate using the system are provided to Internet news articles providing information in various fields such as politics, economy, culture, society, and sports. Set up and arrange a kind of donation provided from sponsor server (company, company, etc.) in the form of cyber coin, and let the user (reader) who read the news article collect and accumulate the deployed cyber coin. By making it available for cash or discount points or various donation points, news articles can be used not only as a means of information transfer but also as a more reliable and efficient online promotion means to be used as a new profit model. will be.
Alternatively, through the creation of profits from sponsoring service agency fees, the rate of merchandise sales when purchasing products using the accumulated cyber coins, and various link service fees for enabling the use of Internet news articles as new promotional means, By creating profits by providing news articles without imposing financial burden on users (readers), financial difficulties of news providers (such as journalists) can be solved, and information on useful information and economic benefits can be obtained. It is also possible to take this, which provides a very useful expected effect.
1 is a block diagram of an incentive system for improving online news reading rate according to the present invention
2 is a schematic diagram of a news article operator server applied to the present invention;
Figure 3 is a schematic diagram of the main web screen of the news article operator server applied to the present invention
4 is a schematic diagram of a user server applied to the present invention;
5 is an overall conceptual diagram of a method for improving online news reading rate according to the present invention;
Figure 6 is a flow chart of the online news reading rate improvement method according to the present invention
7 and 8 are examples of a login access screen of a user server according to the present invention.
Hereinafter, an exemplary embodiment of an incentive system for improving online news reading rate according to the present invention and an online news enhancement method using the system will be described in detail with reference to the accompanying drawings.
1 is a block diagram of an incentive system for promoting online news reading rate according to the present invention, Figure 2 is a schematic diagram of a news article operator server applied to the present invention, Figure 3 is a news article operator server of the present invention 4 is a schematic diagram of a main web screen, and FIG. 4 is a schematic diagram of a user server to which the present invention is applied.
This is composed of a news article operator server 1, a
Here, first, in the system configuration of the present invention, first, the news article operator server 1 is a server for providing news information services for various fields via the Internet, for example, a conventional Internet portal server, a media company server, a broadcaster server, Other Internet media servers and the like may be the main agents. Thus, as illustrated in FIG. 2, the news article operator server 1 includes an automatic
In this case, in the news article operator server 1, the automatic
In addition, the news article operator server 1, the article
In addition, in the news article operator server 1, the sponsored
In addition, in the news article operator server 1, the
Further, in the news article operator server 1, the coin
Further, in the news article operator server 1, the
In addition, in the news article operator server 1, the
On the other hand, in the system configuration of the present invention, the second, the
Finally, in the system configuration of the present invention, thirdly, the
Accordingly, the present invention, which is composed of a series of system configurations as described above, implements another differentiated form of online news reading rate enhancement method by using the constructed system. As a technology, a preferred embodiment of the online news reading rate enhancement method will be described in detail with reference to the accompanying drawings.
5 is an overall conceptual diagram of an online news reading rate improvement method according to the present invention, Figure 6 is a flow chart of the online news reading rate improvement method according to the present invention, looking at a series of method configuration;
This is, the relevant article search extraction step (S1), sponsorship registration step (S2), coin arrangement step (S3), reading member registration step (S4), article reading accumulation step (S5), and yield analysis processing It is made through step S6.
Here, first, the related article search extraction step (S1) is an Internet news article that provides information on various fields such as politics, economy, society, culture, sports, etc., any one article, advertising or publicity The process of selecting to use as an object, and thus, the related article search extraction step (S1), under the state in which the
At this time, the list of all the news articles provided through the web screen of the news article operator server 1, for example, either of the left and right sides of the article title, sponsor registration application unit (built in the sponsoring program (P) ( According to the setting of 13), as shown in FIG. 3, the
In addition, in the list of news articles provided on the web screen through the news article operator server 1, if a news article that can be selected for sponsorship is not confirmed, the
Alternatively, in the tactical description, an informative article related to the
In addition, the sponsored registration registration step (S2), by using the article selected through the relevant article search extraction step (S1), the process of requesting, hoping to receive an advertisement or promotion service, and thus, such a subscription registration In step S2, first, the
Accordingly, the
In this case, the cyber coin refers to a kind of incentive that can be used as cash, discount points, or donation points. Thus, the coin information data to be provided to the article is planted by the
In addition, in addition to the application information described above, the
TABLE 1
On the other hand, in another alternative, in performing the sponsorship registration step (S2), the sponsor server (2), the normal login access method, for example, with respect to the use of the service according to the present invention, the subscription according to the pre-defined matters And through the information providing procedure according to the news article operator server, the ID and password is issued, the login and access to the news article operator server by entering the issued ID and password, to perform the sponsorship registration registration step (S2) As can be appreciated, this also does not depart from the scope of the present invention.
In addition, the coin arrangement step (S3), in the above-described sponsorship registration registration step (S2), a process for generating and placing a coin in the Internet article selected by the
At this time, the cyber coin planted in the article through the coin batch mode 152 is set and arranged based on the information requested by the
Alternatively, the cyber coin planted in the article may be able to arbitrarily set the provision method through the coin batch mode 152. For example, the
In addition, the reading member subscription step (S4), after the news article operator server 1 and the
At this time, the information provided by the
In addition, the article reading accumulating step (S5), the user server (3) registered as an article reading member, by connecting to the news article operator server (1) through a login process according to the ID and password input, In addition to the necessary news article information, the process of acquiring the cyber coins planted in the article and deducting a certain percentage of the total amount of coins acquired and deducted in the name of the news article reading service expenses. This is preferred.
For example, when the user server accesses the news article operator server by logging in, the news article operator server exposes the edited news article list through the web screen and, based on the login information stored in the user database, If the connected
In other words, it is described in more detail, for example, the sponsor server (2) as a razor company, in selecting and sponsoring, applying for news articles related to the shaver, the acquisition of the sponsored cyber coin, possible audience targets , If the user is set to 20 to 40 male users, the news article operator server 1 determines whether the connected
On the other hand, the user server (3) subscribed as an article viewing member, if you need information about various news articles, regardless of the coin accumulation, the news article operator server (1), provided in the
In addition, the cyber coin provided to the
Alternatively, the
For example, to use the accumulated cyber coins for the purpose of purchasing goods, first, through the
Finally, the yield analysis step (S6) is a process of analyzing and processing a series of service utilization efficiency and the resulting performance, based on the article reading information made through the user server (3), , The yield analysis processing step (S6), first, in the news article operator server 1, through the reading rate
In this case, the processed contributions calculated through the advertisement contribution calculation mode 173 are paid in the form of a reward for the Internet article creator, for example, an article reporter utilized as an advertisement.
In addition, by using the information obtained through the yield analysis processing step (S6), the news article operator server 1, the main areas of interest, such as age, gender, occupation by the user, the main article reading It is possible to grasp the time zone, the responsiveness to the contents of the article, etc. in detail. Accordingly, based on these information, the propensity of the user is analyzed and judged, and the
On the other hand, in the ad hoc description, in the advertisement service method, which is performed through the above-described series of processes, in the case where the
In addition, the news article operator server 1 described above, at the request of the
On the other hand, the present invention made up of a series of systems and methods as described above, the subject to be sponsored, for example, the incentive providing subjects in which the cyber coin is planted is not limited to the Internet news article, but specific, such as UCC, video, etc. If a user wants to view more users on various internet-provided materials produced by a company or an individual, cyber coin can be arranged on the provided data to induce the readers, which is also outside the scope of the present invention. It is not.
1: News article operator server 2: Sponsor server 3: User server
11: automatic information processing unit 12: article editing providing unit 13: coin registration application unit
14: Information Management Department 15: Coin Management Operator 16: Information Search Department
17: statistical processing unit 31: coin receiving unit S1: related article search extraction step
S2: Registration stage for sponsorship S3: Stage for coin arrangement S4: Stage for subscription member S5: Stage for reading articles S6: Stage for analyzing profitability
Claims (9)
A sponsor server (2) for accessing the news article operator server (1), selecting an internet news article to be used as a promotion means, and applying for and registering a cyber coin in the selected article;
In addition, the news server operator server 1 is connected to the user, and configured to collect and accumulate cyber coins by reading articles exposed on the web, wherein the user server 3 is a collection mode 311 And a coin collecting unit 31 comprising a use selection mode 312 and a donation selection mode 313.
The information management unit (14), the incentive system for promoting online news reading rate, characterized in that consisting of a sponsor database (141), a user database (142), and an article database (143).
The coin management operator 15 includes a coin generation mode 151, a coin arrangement mode 152, an exposure target setting mode 153, and an exposure period setting mode 154. Incentive system to improve reading rate.
The information retrieval unit (16) comprises an article search mode (161), a coin search mode (162), and a link connection mode (163).
The statistical processing unit (17), the incentive system for improving the online news reading rate, characterized in that consists of a reading rate statistics mode (171), coin settlement mode (172), and the advertisement contribution calculation mode (173).
The information data about the internet article selected by the sponsor server 2 and the coin information data to be provided to the article are transmitted to the coin registration application unit 13 provided in the news article operator server 1, to the selected article. Sponsored registration step (S2) requesting to plant cyber coins;
Registered information of the subscribing supporter server 2 is classified and stored in the supporter database 141 and the article database 143 provided in the information management unit 14 and according to the information requested by the supporter server 2. A coin arranging step (S3) of generating a cyber coin through the coin generation mode 151 of the coin management operation unit 15 and planting the generated cyber coin in an article selected through the coin batch mode 152;
The user server 3 is connected online through the automatic information processing unit 11 of the news article operator server 1, and in accordance with the online subscription application by the user server 3, an ID and a password are issued and the user server is connected. (3) is retrieved so as to be registered as a member who wishes to accumulate coins through the article reading, and the information of the registered user server 3 is stored and managed in the user database 142 of the information management unit 14 Member registration step (S4);
The user server 3 subscribed to the reading member is connected to the news article operator server 1 through login, and the article search mode 161 provided in the information search unit 16 and the coin search mode 162 are provided. Internet news articles are searched through any one of the search modes, and when the article is read, the cyber coins planted in the articles are retrieved, and the coin collecting unit 31 of the user server 3 is searched. Collected, earned through, Article reading earning step (S5);
The article reading information made through the user server 3 is substituted into the reading rate statistical mode 171, the coin settlement mode 172, and the advertisement contribution calculation mode 173 provided in the statistical processing unit 17. , Analyzing the exposure frequency of the article, the exhaustion rate of the cyber coin, and the advertising efficiency accordingly, and calculating the rate of return through the article and the contribution to pay the reporter who created the article. How to increase the online news reading rate, characterized in that through
In the sponsored subscription registration step (S2), the coin information data transmitted and provided to the coin registration application unit 13 by the sponsor server 2, the total amount of coins to be planted in the article, and the amount of coins according to the total amount The distribution rate by unit price, the exposure period of the coin and information on the target of the coin exposure as essential provided data, the method of increasing the online news reading rate.
The coin arrangement step (S3), through the exposure target setting mode 153, sets the qualification requirements of the user server 3, which can collect and accumulate the cyber coins planted in the article, and set the exposure period setting mode 154. ), And further sets the period for collecting and accumulating the cyber coins planted in the article.
The user server 3 that collects and accumulates the cyber coins through the article reading accumulation step S5 may use the accumulated cyber coins in the use selection mode 312 provided in the user server 3 and the donation selection mode ( 313), through one of the selection mode, the online news reading rate enhancement method, characterized in that for selecting the method of utilizing the accumulated cyber coins.
Priority Applications (2)
Application Number | Priority Date | Filing Date | Title |
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KR1020100047173A KR20110127767A (en) | 2010-05-20 | 2010-05-20 | Incentive providing system for increase of reading on on-line news and method thereof |
PCT/KR2011/003718 WO2011145900A2 (en) | 2010-05-20 | 2011-05-19 | Incentive system for increasing viewing rate of online news, and method for increasing viewing rate of online news using same system |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
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KR1020100047173A KR20110127767A (en) | 2010-05-20 | 2010-05-20 | Incentive providing system for increase of reading on on-line news and method thereof |
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KR20110127767A true KR20110127767A (en) | 2011-11-28 |
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KR1020100047173A KR20110127767A (en) | 2010-05-20 | 2010-05-20 | Incentive providing system for increase of reading on on-line news and method thereof |
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KR (1) | KR20110127767A (en) |
WO (1) | WO2011145900A2 (en) |
Cited By (4)
Publication number | Priority date | Publication date | Assignee | Title |
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KR101709439B1 (en) * | 2016-03-15 | 2017-02-22 | 김민하 | Interview news platform apparatus for harmony of news and SNS |
KR102184899B1 (en) * | 2020-04-21 | 2020-12-01 | 남성준 | Broadcast platform for collecting membership and marketing method using the same |
WO2021112463A1 (en) * | 2019-12-06 | 2021-06-10 | 김미숙 | Information providing apparatus and method for company |
WO2023038440A1 (en) * | 2021-09-08 | 2023-03-16 | 주식회사 노틸러스 | Method and system for providing content, and non-transitory computer-readable recording medium |
Families Citing this family (1)
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CN110751525A (en) * | 2019-10-25 | 2020-02-04 | 深圳大智软件技术有限公司 | Movable system for getting red envelope and card coupon in colored egg through reading article |
Family Cites Families (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20010096802A (en) * | 2000-04-14 | 2001-11-08 | 박용진 | A system and the method for providing news |
KR20010000323A (en) * | 2000-09-15 | 2001-01-05 | 탁기준 | Cybermoney union administration method |
KR20080104421A (en) * | 2007-05-04 | 2008-12-03 | 안성찬 | System for managing a contents which induces advertisement access based on the online network |
KR100852845B1 (en) * | 2007-05-22 | 2008-08-18 | 이창근 | Incentive providing system for increase of visitors on internet site and method thereof |
-
2010
- 2010-05-20 KR KR1020100047173A patent/KR20110127767A/en active Search and Examination
-
2011
- 2011-05-19 WO PCT/KR2011/003718 patent/WO2011145900A2/en active Application Filing
Cited By (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101709439B1 (en) * | 2016-03-15 | 2017-02-22 | 김민하 | Interview news platform apparatus for harmony of news and SNS |
WO2021112463A1 (en) * | 2019-12-06 | 2021-06-10 | 김미숙 | Information providing apparatus and method for company |
KR102184899B1 (en) * | 2020-04-21 | 2020-12-01 | 남성준 | Broadcast platform for collecting membership and marketing method using the same |
WO2021215762A1 (en) * | 2020-04-21 | 2021-10-28 | Nam Sung Jun | News organization-integrated platform for effectively securing member, and method for marketing through same |
WO2023038440A1 (en) * | 2021-09-08 | 2023-03-16 | 주식회사 노틸러스 | Method and system for providing content, and non-transitory computer-readable recording medium |
Also Published As
Publication number | Publication date |
---|---|
WO2011145900A3 (en) | 2012-03-22 |
WO2011145900A2 (en) | 2011-11-24 |
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