KR20080104421A - System for managing a contents which induces advertisement access based on the online network - Google Patents

Abstract

A system for operating contents to induce the access to an advertisement is provided to obtain additional gains flexibly through a medium which connects each user with an online advertisement. A content operating system for inducing the access to an advertisement based on an on-line network comprises the followings: a CIA operation control server(101) which generally controls a procedure for returning a contribution profit through the on-line network; a CIA registration management module(120) which matches a CIA use requester corresponding to a search condition of a CIA manufacturer, and then registers/stores the matched result; and a CIA contribution profit managing module(160) which performs the compensation corresponding to the calculated advertisement contribution profit to the CIA manufacturer.

Description

System for managing a contents which induces advertisement access based on the online network}

1 is an exemplary diagram conceptually showing the overall configuration of a CIA operating system according to the present invention.

Figure 2 is an exemplary diagram conceptually showing a publication state of a service page according to the present invention.

Figure 3 is an exemplary diagram conceptually showing the overall service procedure of the CIA operating system according to the present invention.

4 is an exemplary diagram conceptually showing a detailed configuration of the CIA registration management module according to the present invention.

5 is an exemplary diagram conceptually showing a publication state of a CIA registration guide page according to the present invention.

Figure 6 is an exemplary diagram conceptually showing the overall operation of the CIA registration management module according to the present invention.

7 is an exemplary diagram conceptually showing a detailed configuration of the CIA utilization application management module according to the present invention.

8 is an exemplary diagram conceptually showing a publication state of the CIA utilization application guide page according to the present invention.

9 is an exemplary diagram conceptually showing the overall operation of the CIA utilization application management module according to the present invention.

10 is an exemplary diagram conceptually showing an operation procedure of the CIA contribution information collection module according to the present invention.

11 is an exemplary diagram conceptually showing a detailed configuration of the CIA contribution revenue management module according to the present invention.

12 is an exemplary diagram conceptually showing the overall operation of the CIA contribution revenue management module according to the present invention.

The present invention relates to a system for operating Contents which Induces Advertisement (CIA), based on an online network such as a wired / wireless internet network, hereinafter referred to as "CIA". Under the online system, D / B of CIAs such as news articles of magazines, newspapers, and broadcasting companies, and users' testimonials of products are registered and managed, and they are registered and managed by the CIA makers. In consideration of the request, etc., it is selectively provided to the web service system operated by each site owner, advertiser, and the like, and subsequently, according to the actual contribution of the CIA, a series of profits can be effectively distributed. Systematically coordinate and arrange the computer modules, and through this, the owners and advertisers of each site connect the CIA to each user and online advertisements. In addition, the CIA operating system based on the online network can be used to induce flexible use of the CIA creators, and to flexibly acquire a series of additional revenues through advertisement of the self-produced CIA. It is about.

Recently, with the rapid development of wired / wireless online network-related technologies such as the Internet network, the size of the overall e-commerce distribution market is increasing day by day, and accordingly, various types of wired / intangible products (eg, furniture, Shopping products such as electronic products, cosmetics, toys, food products, content products such as video clips, sound recordings, photographs, pictures, documents, service products such as medical counseling, legal counseling, real estate counseling, insurance counseling, stock trading counseling, and online / offline services Game products, etc.) through the wired / wireless online network, such as online shopping mall operation / sale system (e.g., online shopping mall, contents operation / sale mall, consulting service operation / sale mall, game operation / sale products, etc.) The number of openings is also exploding.

Of course, in proportion to the number of such online merchandise operations / sales systems, the competition among the systems is also getting fierce, so that the system operators can see the number of visitors to their systems (ie, the number of potential online merchandise purchasers). In order to secure and maintain superiority over other systems, various types of online advertisements are being carried out in as many ways as possible.

However, since such conventional online advertisements are generally exposed and posted unilaterally at the discretion of site owners and advertisers, regardless of the desires or intentions of each user, special measures are taken. Unless otherwise noted, each user only pays attention to the content that is actually necessary for them and shows little interest in the online advertisement.

For example, if a user visits a search site and performs a series of search procedures through a search term "digital camera", even if an online advertisement related to the digital camera is posted in the search result, Since these online advertisements are generally exposed and posted unilaterally at the discretion of the site owner, advertisers, etc., each user only pays attention to the search results related to the digital camera. Will become invisible.

Of course, under these circumstances, the owners and advertisers of the sites spend a large amount of money, devoting a large portion of the search results page to the online advertisements, while still maintaining the damage of the online advertisements without any useful value. There is no choice but to do it.

Under such a conventional system, a series of CIAs, such as "a journalist dealing with a digital camera, a newspaper and a broadcasting company," and "a testimonial of each user who has used the digital camera," etc. If properly used as a linking medium, each site owner and advertiser will be able to easily take advantage of the significant increase in the probability of access to a series of online advertisements by the user.

This is because a large number of general users tend to trust the CIA such as "journal articles such as magazines, newspapers and broadcasters" and "product reviews of each user", so that online advertisements may be linked to this content. If so, the link will naturally be able to obtain high attention.

However, in the conventional case, CIAs such as news articles of magazines, newspapers and broadcasting companies, and testimonials of each user's product, etc. are difficult to access each site owners and advertisers who operate online advertisements. Web systems such as magazines, newspapers, and broadcasters "and" multiple web systems subscribed to by each user "are widely distributed and distributed so that they can be effectively managed and distributed separately. Unless a computerized environment is provided, each advertiser and site owner, even if they want to use the CIA as a “mediator between each user and online advertisement,” cannot realize it at all.

Of course, in such a conventional situation, CIA producers (eg, magazines, newspapers, broadcasters, general users, etc.) that produced CIAs such as news articles and product testimonials also need to miss a series of additional revenue generation opportunities unnecessarily. do.

Accordingly, an object of the present invention is to establish a D / B, register and manage CIAs such as news articles for magazines, newspapers, and broadcasters, and testimonials of users, etc., under the online system, and register and manage them. In consideration of the request of each site owner, advertiser, etc., it is selectively provided to the web service system operated by each site owner, advertiser, etc., and subsequently, according to the actual degree of contribution of the CIA. By systematically arranging a series of computer modules that can effectively distribute revenues, the site owners and advertisers can flexibly utilize the CIA as a medium for connecting each user and online advertisements. In addition, each CIA producer is encouraged to flexibly acquire a series of additional revenues through the use of self-made CIA ads. The.

Other objects of the present invention will become more apparent from the following detailed description and the accompanying drawings.

In order to achieve the above object, the present invention selectively communicates with a CIA producer client and a CIA requestor client through an online network, and pays the contribution income according to the CIA registration procedure, CIA distribution procedure, and CIA utilization. CIA producer search condition among the CIA utilization requesters that are previously registered and stored according to the CIA operation control server for controlling the procedure and the request data output from the CIA producer client controlled by the CIA operation control server. A CIA registration management module for searching and determining a CIA utilization requester corresponding to the CIA utilization requester, matching and registering and storing the CIA outputted from the CIA producer client with a CIA utilization requester corresponding to the CIA producer search condition, and operating the CIA. Controlled by the control server, according to the request data output from the CIA utilization requester client Among the CIAs registered and stored, the CIA corresponding to the CIA utilization requester search condition is searched and determined, and the CIA is distributed to the web service system operated by the CIA utilization requester, and the CIA utilizes the CIA. Linked to the on-line advertisement on the requester side, the CIA utilization application management module to be exposed to the general user accessing the web service system, and controlled by the CIA operation control server, through the web service system Based on the exposed CIA, on the basis of the general user's inquiry history of accessing the online advertisement, the CIA calculates an advertisement contribution revenue of the CIA and rewards corresponding to the calculated advertisement contribution revenue. CIA operating system based on the online network consisting of a combination of the CIA contribution revenue management module implemented to the CIA producer side The deadline.

Hereinafter, with reference to the accompanying drawings, it will be described in more detail the CIA operating system based on the online network according to the present invention.

As shown in FIG. 1, the CIA operating system 100 according to the present invention uses a CIA producer client 1 and a CIA through an online network 3 such as a wired / wireless internet network, an interface module 102, and the like. A CIA operation control server 101 selectively connected to a utilization requester client, such as a CIA utilization request advertiser client 4, a CIA utilization request site owner client 5, and the CIA operation control server 101. Controlled service page operation module 103, service operation assistant module 104, CIA registration management module 120, CIA utilization application management module 140, CIA distribution information notification module 108, CIA contribution information collection module 107, the CIA contribution revenue management module 160, the CIA producer messaging module 106, the CIA utilization requestor messaging module 105, and the like, take a close combination.

In this case, the CIA producer client (1), the CIA utilization request advertiser client (4), the CIA utilization request site owner client (5), such as notebook PC, desktop PC, etc., cellular phones (PC), PC Personal Communications Services phone (PCS phone), Synchronous / Asynchronous International Mobile Telecommunication-2000 (IMT-2000), Palm Personal Computer (PDA), Personal Digital Assistant (PDA), Smart Phone ), Mobile devices such as WAP phones (Wireless application protocol phones) and game consoles (Play-station) are flexible according to the situation of CIA creators, CIA request advertisers, and CIA use request site owners. Can be selected.

At this time, the service page operation module 103 controlled by the CIA operation control server 101 is the CIA producer, CIA utilization request advertiser, CIA utilization request site operator side, CIA producer client (1), CIA utilization request advertiser client (4), when accessing the system 100 through the CIA utilization request site owner client 5 or the like, via the D / B management module 110, disposed in the D / B block 111. Accessing the service operation information D / B 112, flexibility of various service operation information stored therein, for example, various texts / images / videos / links / program information for generating web pages, various web page setting information, etc. After extraction, the service page 201 as shown in FIG. 2 is generated based on the extracted operation information, and the generated service page 201 is generated by the CIA producer client 1 and the CIA utilization request advertiser client 4. ), CIA By serving the requesting client site the operating state (5) selected for transmission, publishing side, the basic environment of the various service procedure according to the CIA operating control server 101 is a secondary composition to be smoothly without any problem.

In addition, the D / B management module 110 controlled by the CIA operation control server 101 may store various data necessary for the execution of the <CIA operation service> according to the computational events of the respective computer modules disposed in the system 100. It selectively stores in the required area of the D / B block 111 or, conversely, serves to load and output.

In this case, the D / B management module 110 not only plays a role of storing and outputting various data, but also simultaneously plays an intelligent role of efficiently managing the data in the fastest time without duplication.

In this case, the service operation information D / B 107 disposed in the D / B block 111 is used to execute various types of operation information necessary for executing the <CIA operation service>, for example, various texts / images / images / With the role of storing and managing link / program information and various web page setting information, resource status information of the system 100, personal registration information of each CIA producer, personal registration information of each CIA utilization request advertiser, and each CIA utilization Registration information of requesting site owners, registration information of each CIA producer's communication terminal (e.g., mobile device of CIA producers), communication terminal of each CIA request advertisers / each CIA request site operator (6) It serves to store and manage registration information.

In this case, the service operation auxiliary module 104 controlled by the CIA operation control server 101 forms a series of communication relationships with the service operation information D / B 112 via the D / B management module 110. , Various subsidiary procedures required to operate the service, for example, each CIA producer, each CIA request advertisers, each CIA use request site owner to update the registration information, each CIA producer, each CIA request advertisers Process of authenticating the login process of each CIA request site owner, each CIA producer, each CIA request advertiser, and the process of cumulatively managing the system visit history of each CIA request site owner, Proceed with the process of paying the compensation amount corresponding to the contribution income of the CIA to the account, update the registration information of each CIA producer, and update and manage the cyber money / bonus points corresponding to the contribution income of the CIA. Done.

In this situation, the CIA operation control server 101 includes a system 100 including the service page operation module 103, the D / B management module 110, and the service operation auxiliary module 109 mentioned above. As shown in FIG. 3, each CIA producer (eg, a product reporter, a product reviewer, a product review document, etc.) who wishes to register a self-production CIA (eg, Broadcaster, magazine company, newspaper company, general user, etc.) visit the service page 201 through the CIA producer client (1) and apply for registration of the CIA. ", The procedure to register by matching" CIA use request site owner desired by CIA creator ", etc., <CIA use requesters wishing to use CIA (for example, CIA use request advertiser, CIA use request site owner, etc.) With each clam Matching CIAs having setting conditions matching the conditions of CIA utilization request advertisers, CIA utilization request site owners, etc. when visiting the service page 201 and requesting the utilization of the CIA through the intermediates 4 and 5. Searched and extracted, and the extracted matching CIA is transmitted to the web service system (7) operated by the CIA utilization request advertiser, CIA utilization request site owner, and the CIA is linked to the online advertisement (A). As a result, the web service page 7a provides a natural exposure to the end user client 8 that accesses the web service system 7, and contributes to the online advertisement A of the CIA. After gathering the information, the CIA's actual contribution will be responsible for the overall management of the process of effectively distributing a series of revenues to CIA producers.

Of course, under the function of the CIA operation control server 101, each site owner, advertiser side, CIA (for example, product coverage articles, product reviews, product review documents, etc.) that has gained high reliability for general users Being able to flexibly utilize "a series of ad access media linking each user and online advertisement (A)", the various benefits can be easily obtained. Furthermore, each CIA producer also has a self-made CIA. Through the use of advertising, a series of additional revenues can be flexibly obtained.

At this time, the CIA registration management module 120 controlled by the CIA operation control server 101 selectively forms a series of communication relationships with the CIA producer client 1 through the interface module 102, and each CIA producer (E.g., a broadcaster, a magazine company, a newspaper company, a general user, etc.) visits the service page 201 via the CIA creator client 1, and creates a self-made CIA (e.g., a product report article, a product review article, a product review document) Etc.), the CIA utilization requester is searched among the CIA utilization requesters that have been previously registered and stored according to the request data output from the CIA producer client 1. • Confirm and match the CIA output from the CIA producer client 1 with the CIA utilization requester corresponding to the CIA producer side search condition, and perform registration and storage (see FIG. 3).

Here, as shown in FIG. 4, the CIA registration management module 120 according to the present invention is matched with the CIA registration control unit 121 and the guide page operation unit 123 collectively controlled by the CIA registration control unit 121. The CIA utilization requester search unit 124, the search result output unit 126, the CIA registration unit 127 and the like take a close combination.

In this case, the CIA registration control unit 121, via the information exchange unit 122, the CIA-related information D / B 113, CIA utilization requester information D / B9115, the interface module 102, the CIA producer client (1) And a series of CIA registration and storage procedures, for example, a procedure for accepting a set of CIA producer setting conditions (e.g., a CIA usage allowance period, CIA usage costs, etc.), and a CIA producer search condition. It performs overall control of the procedure of searching for the corresponding CIA request advertiser, CIA use request site owner, etc. and matching CIA to CIA use request advertiser and CIA use request site owner. .

At this time, the guide page operation unit 123 controlled by the CIA registration control unit 121 forms a series of communication relationships with the service page operation module 1030, the service operation assistance module 104, and the like through the information exchange unit 122. When the CIA producer selects a menu item related to CIA registration among various menu items posted on the service page 201, a series of CIA registration guide pages 202 are generated as shown in FIG. 5. By publishing and operating the completed CIA registration guide page 202 through the CIA producer client 1, the CIA producer can search for and confirm a series of computer procedures (for example, the CIA user requester). The procedure for registering the self-made CIA to the system 100 side) serves to assist the user to easily proceed with no difficulty.

In addition, the matching CIA utilization requester search unit 124 controlled by the CIA registration control unit 121 forms a series of communication relationships with the CIA utilization requester information D / B 115 via the information exchange unit 122. , Through the menu items posted by the CIA creator on the CIA registration guide page (202), a series of search criteria (e.g., the contribution revenue to be distributed, the name of the advertiser requesting the CIA request, the name of the site owner of the CIA request, and the use of the CIA). And a series of search request data are transmitted from the CIA producer client 1, and as shown in FIG. 6, the CIA utilization requester information D / B 115 is accessed and accumulated and stored therein. After searching the registered information of each CIA utilization request advertiser and the registration information of each CIA utilization request site owner, the setting conditions corresponding to the CIA creator's search conditions (for example, contribution revenue details, names, and CIA utilization) Period) Selectively extracts the registration information of a specific CIA request advertiser, the registration information of a specific CIA request site operator, and extracts the registration information of the extracted specific CIA request request advertiser and the registration information of a specific CIA request request site operator. 125) to stably store and manage.

In this way, when the registration information of the specific CIA utilization request advertiser, the registration information of the specific CIA utilization request site operator, etc. corresponding to the CIA producer side search condition are stored in the processing buffer 125, the CIA registration control unit 121 stores the registration information. The controlled search result output unit 126 accesses the processing buffer 125, extracts the registration information of the specific CIA utilization request advertiser, the registration information of the specific CIA utilization request site operator, and the like, which are stored therein, and then extracts the extracted specific CIA. The registration information of the utilization request advertiser, the registration information of a specific CIA utilization request site operator, and the like are listed according to a ranking that matches the search condition of the CIA producer, for example, to generate a series of CIA utilization requester search result lists 203, Transfer the generated CIA utilization requester search result list 2030 to the CIA producer client 1 through the information exchange unit 122, the interface module 102, and the like. To proceed the procedure (see Fig. 6).

As such, in the situation where the CIA utilization requester search result list 202 is transmitted and published on the CIA producer client 1 side, the CIA producer selects a specific CIA utilization request advertiser, a specific CIA utilization request site owner, and the like that the CIA creator desires. When the CIA registration request data corresponding to the CIA utilization requester search result list 202 is transmitted from the CIA producer client 1 side, the CIA registration unit 127 controlled by the CIA registration control unit 121 is the information exchange unit. And communication with the CIA related information D / B 113 via the D / B management module 110, and the registered information of the CIA utilization requester selected by the CIA. By matching, the procedure of stably registering and storing in CIA related information D / B 113 is performed (refer FIG. 6).

Of course, in the situation where the CIA produced by the CIA producer is registered and stored in a state of matching with the registered information of the CIA utilization requester (CIA utilization request advertiser, CIA utilization request site owner) selected by the CIA producer, When CIA utilization request advertisers and CIA utilization request site owners access the system 100 and request the utilization of the CIA, the CIA producer side CIA is naturally directed to the CIA utilization request advertisers and the CIA utilization request site owners. It can be distributed, and ultimately, CIA producers can flexibly enjoy the benefits.

On the other hand, the CIA utilization application management module 140, which is controlled by the CIA operation control server 101 together with each of the preceding computer module, via the interface module 102, CIA utilization request advertiser client (4), CIA Optionally form a series of communication relationships with the requesting site owner (5), the web service system (7) entrusted or directly operated by the CIA use request advertiser, or commissioned or directly operated by the CIA use request site owner The CIA utilization request advertiser and CIA utilization request site owner visit the service page 201 through the CIA utilization request advertiser client 4 and the CIA utilization request site owner client 5 to distribute the CIA. When the request is made, CIAs that have been previously registered and stored according to the request data output from the CIA utilization request advertiser client 4, the CIA utilization request site owner client 5, and the like. The CIA will be searched and confirmed by the CIA utilization request advertiser or the CIA utilization request site owner, and the CIA will be operated by the CIA utilization request advertiser or the CIA utilization request site operator. Distributed to the web service system 7 connected to the web service system 7 while the CIA is linked to the online advertisement A of the CIA utilization request advertiser or the CIA utilization request site owner. It serves to expose to the general user side (see FIG. 10 to be described later).

In this case, as shown in FIG. 7, the CIA utilization application management module 140 includes a CIA utilization application control unit 141, a guide page operation unit 143, and a matching CIA that are collectively controlled by the CIA utilization application control unit 141. The search unit 144, the search result output unit 146, the CIA sample providing unit 147, the CIA distribution unit 148, and the like are closely combined.

In this case, the CIA utilization application control unit 141, through the information exchange unit 142, CIA-related information D / B 113, CIA revenue calculation standard information D / B (114), CIA utilization requester information D / B (115), CIA use request advertiser client (4), CIA use request site owner client (5), web commissioned or directly operated by CIA use request advertiser, or commissioned or directly operated by CIA use request site owner Procedure for guiding the CIA utilization request by the CIA utilization request advertiser side or the CIA utilization request site operator side, forming a series of communication relationships with the service system (7), the CIA utilization request advertiser side, or the CIA utilization request It will be in charge of overall control of the process of distributing the selected CIA by the site owner.

At this time, the guide page operation unit 143 controlled by the CIA utilization application control unit 141 via the information exchange unit 142, the service page operation module 103, the service operation auxiliary module 104 and a series of communication relationships When forming a CIA utilization request advertiser and CIA utilization request site owner to select a menu item related to the CIA utilization application (CIA distribution application) of the various menu items posted on the service page 201, Figure 8 As shown, a series of CIA application guide page 204 is generated, and the generated CIA application guide page 204 is generated from the CIA application request advertiser client (4) and the CIA application request site operator (5). Through the posting and operation of the CIA utilization request advertisers or the CIA utilization request site owners, a series of computerization procedures (e.g., searching and confirming the CIA desired by them) Is to perform the role of assistant to help without receiving process) much difficulty to deploying the operating system side (7), can be easily conducted.

In addition, the matching CIA retrieval unit 144 controlled by the CIA utilization application control unit 141 forms a series of communication relationships with the CIA related information D / B 113 via the information exchange unit 142, Utilization request The advertiser or the CIA Utilization Request Site Owner, through a menu item posted on the CIA Utilization Application Guide page, lists a set of search conditions (e.g. In the case where a series of CIA search request data is transmitted from the CIA utilization request advertiser client 4, the CIA utilization request site owner client 5, and the like, by inputting the name of the CIA producer, the CIA utilization period, etc., as shown in FIG. As described above, after accessing the CIA related information D / B 113 and searching each CIA registered information that has been accumulated and stored therein, the search condition of the CIA utilization request advertiser or the CIA utilization request site operator is searched. Setting conditions corresponding to Whether or not to designate itself, the contribution profit history requested for distribution, the name, the CIA usage period, etc.) and selectively extract the specific CIA, and stably store and manage the extracted specific CIA in the processing buffer 145. It will play a role.

In this way, when the specific CIA corresponding to the search condition of the CIA utilization request advertiser side or the CIA utilization request site administrator side is completed in the processing buffer 145, the search controlled by the CIA utilization application control unit 141 is completed. The result output unit 146 accesses the processing buffer 145, extracts the specific CIA stored therein, and then retrieves the extracted specific CIA, for example, the CIA utilization request advertiser side or the CIA utilization request site operator side. A list of the CIA search result lists 205 is generated by listing them according to the rankings matching the conditions, and the generated CIA search result lists 205 are generated through the information exchange unit 142, the interface module 102, and the like. , The CIA utilization request advertiser client 4, the CIA utilization request site operator client 5, and the like, are transmitted to the CIA utilization request advertiser client 4 (see FIG. 9).

As such, the CIA use request advertiser and the CIA use request site in a situation where the CIA search result list 205 is transmitted and posted to the CIA use request advertiser client 4 or the CIA use request site operator client 5 side. On the owner side, to view a sample of a particular CIA included in the CIA search result list 205, select the relevant item and correspondingly, the CIA utilization advertiser client 4 side, or CIA utilization request. When a series of CIA sample request data is transmitted from the site owner client 5 side, the CIA sample provider 147 controlled by the CIA utilization application control unit 141 immediately accesses the processing buffer 145. After reading and extracting the relevant CIA, the extracted contents of the extracted CIA are extracted, the CIA sample data is generated, and the generated CIA sample data is transmitted through the information exchange unit 142 to the CIA utilization request advertiser client. 4, or, to proceed the CIA utilization process of transferring the requested site operating state client 5 side (refer to FIG. 9).

Of course, under the function of the CIA sample providing unit 147, the CIA utilization request advertiser or the CIA utilization request site owner side can check some contents of the CIA to be used in the advertisement in advance, and thus, in selecting the CIA, Be careful.

Through the above-described procedure, the CIA utilization request advertiser and the CIA utilization request site operator side are provided with CIA sample data provided to the CIA utilization request advertiser client 4 side or the CIA utilization request site owner client 5 side. In the case, CIA distribution request data corresponding to the CIA search result list 205 is transmitted from the advertiser client 4 side or the CIA utilization request site owner client 5 side by selecting a specific CIA desired by the user. In addition, the CIA distribution unit 148 controlled by the CIA utilization application control unit 141 communicates with the processing buffer 145 to transmit a specific CIA (ie, a CIA utilization request advertiser or a CIA utilization request site operator) stored therein. Extracted by the CIA, and then commissioned or operated directly by the CIA utilization request advertiser or via the information exchange unit 142, the interface module 102, or the like. It took a commissioned or directly run the Web service (7) and communication, will proceed with the transfer, the procedure for distributing the extraction is completed to the CIA Web Services (7) side.

Of course, in this situation, the web service system 7 side entrusted or directly operated by the CIA utilization request advertiser, or entrusted or directly operated by the CIA utilization request site owner, as shown in FIG. The web service page 7a is linked to an online advertisement (for example, a banner, a product seller homepage, a product introduction page, an advertiser homepage, etc.) of the utilization request advertiser or the CIA utilization request site owner. Through which the CIA and the online advertisement A linked with the CIA can be routed through the end user client 8 to any number of end users using the web service page 7a. You are in a situation where you are naturally exposed.

As a matter of course, since the CIA of the present invention contains contents such as "journal articles such as magazines, newspapers, and broadcasters" and "reviews of the use of products by each user", which are shown to have great trust, the CIA is exposed. In this case, the online advertisement (A) linked with the corresponding CIA can also naturally obtain a high degree of attention, and finally, under such an implementation environment of the present invention, the CIA utilization request advertiser and the CIA utilization request site operator side benefit accordingly. You can enjoy a wide range.

Through the above-mentioned procedure, when the distribution process of the CIA is completed, the CIA distribution unit 148 communicates with the information exchange unit 142, the D / B management module 110, and the like. After accessing (115), the CIA revenue calculation standard information D / B 115 further provides various information necessary for calculating the contribution revenue of the CIA, such as the address of the system 7 in which the CIA is distributed, and the CIA producer information. , CIA utilization request advertiser or CIA utilization request site owner information, CIA utilization request advertiser / CIA utilization request site owner operating by linking CIA to online advertisement (A) and CIA creator who produced the CIA. <CIA calculation data based on CIA usage (e.g., CIA data per impression count, CIA data per click), and CPM calculation page per pageview Data) To proceed the procedure for (see Fig. 9) (which is created on the basis of these revenue calculation reference information is, for example, information set by the CIA producer, CIA utilization request an advertiser or CIA utilized requested site information which is set by the operating state).

Meanwhile, the CIA distribution information notification module 108 controlled by the CIA operation control server 101 in a situation where a series of CIA distribution procedures is completed by performing the function of the CIA utilization application management module 140 described above, is illustrated in FIG. 1. (Shown here) form a series of correspondences with the CIA producer messaging module 106, the CIA utilization requestor messaging module 105, and the like. The contents are generated through the site, and a series of CIA distribution notification messages such as ‥‥>, and the generated distribution notification messages are communicated to the CIA producer communication terminal (2), CIA request advertiser or CIA use request site operator. The procedure of transmitting to the terminal 6 is to be carried out, and finally, under the function of the CIA distribution information notification module 108, the CIA producer, the CIA utilization request advertiser, and the CIA utilization request site operator have their own communication terminal (2, 6) With a very simple procedure to check, it is easy to check the distribution of the CIA.

Through the above-described procedures, a specific CIA producer CIA may request a CIA utilization advertiser, or an online advertisement of a CIA utilization request site owner (eg, a banner, a product seller homepage, a product introduction page, an advertiser homepage, etc.). CIA controlled by the CIA operational control server 101, as shown in FIG. 10, in the operating situation, linked to the web service page 7a of the web service system 7 The attribution information collection module 107 communicates with the web service system 7 to determine how many times the CIA's attribution information about the online advertisement A is exposed to the general users, for example, how many times the CIA has been exposed to the general users. Information about how many times the CIA was clicked by the general users, how many times the online advertisement linked to the CIA was viewed by the general users, and so on. Thereby it serves to reliably stored in the management unit 110 and taking the communication, an acquisition completion of CIA CIA contribute information contributed information D / B (116).

In this way, in the situation where the CIA contribution information is stored and managed in the CIA contribution information D / B 116, the CIA contribution revenue management module 160 controlled by the CIA operation control server 101 is referred to as “a web service system 7. Based on the exposed CIA, the CIA's advertising contribution revenue for the online advertisement (A) is calculated based on the general user's viewing history of accessing the online advertisement (A) (ie, the CIA contribution information). In this case, the CIA creator will be given a reward corresponding to the calculated advertising contribution revenue.

At this time, as shown in Figure 11, the CIA contribution revenue management module 160 of the present invention is the CIA contribution revenue payment control unit 161, and the CIA contribution revenue payment control unit 161 is controlled by the CIA contribution information receiving unit ( 163, the CIA revenue calculation standard information receiver 164, the CIA contribution revenue calculator 166, and the CIA contribution revenue payment unit 167 may be closely combined.

In this case, the CIA contribution revenue payment control unit 161 is the D / B management module 110, the CIA revenue calculation standard information D / B 114, and the CIA contribution information D / B (through the information exchange unit 162). 116), forming a series of communication relationships with the service operation assistance module 104, and performing overall control of the procedure of calculating the advertisement contribution revenue by the CIA, and the procedure of executing the compensation corresponding to the contribution revenue. do.

Here, as shown in FIG. 12, the CIA contribution information receiving unit 163 controlled by the CIA contribution revenue payment control unit 161 is provided through the information exchange unit 162 and the D / B management module 110. Accesses the CIA contribution information D / B 116, reads and receives the contribution information of the specific CIA stored therein, and stably stores the received CIA contribution information in the processing buffer 165. do.

In addition, the CIA revenue calculation standard information receiving unit 164 controlled by the CIA contribution income payment control unit 161 is provided through the information exchange unit 1620, the D / B management module 110, and the like. Accesses / B 114, reads and receives the revenue calculation standard information of the specific CIA stored therein, and stably stores the received CIA revenue calculation standard information in the processing buffer 165. .

In this way, when the contribution information and the revenue calculation standard information of the specific CIA have been stored in the processing buffer 165, the CIA contribution revenue calculation unit 166 controlled by the CIA contribution revenue payment control unit 161 immediately processes the CIA contribution revenue. While communicating with the buffer 165, the CIA contribution information received by the CIA contribution information receiving unit 163 and the CIA revenue calculation standard information receiving unit 164 described above (e.g., how much the CIA is for general users). Information about how many times the CIA was clicked by the general user, how many times the online advertisement linked to the CIA was viewed by the general user, etc.), and the CIA. Data for attribution calculation based on the use of Google's (e.g., CIA data for impressions per CIA impression, CIA data for clicks per CIA, and attribution for each page view of online advertising) Based on the output data, and the like) compared and checked, and through it, and performs a role of calculating the contribution CIA ad revenue for online advertising (A) (see Fig. 12).

Through the above-described procedure, when the advertisement contribution revenue of the specific CIA for the online advertisement A is completed, the CIA contribution revenue payment unit 167 controlled by the CIA contribution revenue payment control unit 161 is the information exchange unit ( 162), while communicating with the service operation assistant module 104, the CIA producer who produced the CIA is subjected to a procedure corresponding to the previous CIA contribution income (FIG. 12).

In this case, the CIA contribution revenue payment unit 167, for example, in communication with the service operation assistant module 104, may perform a reward for paying a certain amount of compensation to the account of the CIA producer. Furthermore, the CIA contribution revenue payment unit 167 rewards CIA creators with a reward for setting up a free account, rewards for paying cyber money, rewards for free coupons, rewards for mileage, and rewards for free in kind. Or the like.

In this situation, the above-described service operation assistance module 104 communicates with, for example, the D / B management module 110 to update the registration information of the corresponding CIA protégé stored in the service operation information D / B 112. Procedures (i.e., increase cyber money, cyber points, etc. held by CIA producers), procedures for communicating with external financial institution servers (not shown), and transfer compensation to the financial accounts of the CIA producers; By selectively communicating with the server (not shown) and encouraging the item to be delivered to the CIA producer's address, the above-mentioned payment execution procedure of the CIA Contribution Revenue Payer is effective to the CIA producer's interests. It will serve as an aid to be reflected.

As a result, under the implementation environment of the present invention, each CIA producer can flexibly obtain a series of additional profits through the advertisement utilization of the self-produced CIA (of course, under the implementation environment of the present invention, such additional profit is Since the amount varies greatly depending on the contribution of the CIA to be calculated later, a lot of effort is naturally taken by each CIA producer to improve the quality of the self-made CIA).

As described in detail above, in the present invention, in the online system, CIAs such as news articles of magazines, newspapers, and broadcasting companies, product reviews of users, etc. are converted into D / B, registered and managed, and the CIA producers are registered. In consideration of the setting conditions, request of each site owner, advertiser, etc., it is selectively provided to the <web service system operated by each site owner, advertiser, etc.> and later, according to the actual contribution degree of the CIA. By systematically arranging a series of computer modules that can effectively distribute a series of revenues, the site owners and advertisers can flexibly utilize the CIA as a medium for linking each user and online advertisements. In addition, each CIA creator will be able to flexibly acquire a series of additional revenues through the use of self-made CIA advertising. Can be induced.

While specific embodiments of the invention have been described and illustrated above, it will be apparent that the invention may be embodied in various modifications by those skilled in the art.

Such modified embodiments should not be understood individually from the technical spirit or point of view of the present invention and such modified embodiments should fall within the scope of the appended claims of the present invention.

Claims (5)

Through the online network, by selectively communicating with the CIA (Contents which Induces advertisement Access) producer client and the CIA requestor client, the CIA registration process, the CIA distribution process, and the contributions from the use of the CIA A CIA operation control server which collectively controls the payment procedure; The CIA utilization requester, which is controlled by the CIA operation control server and is output from the CIA producer client, searches for and determines a CIA utilization requester corresponding to a search condition of the corresponding CIA producer, among CIA utilization requesters previously registered and stored. A CIA registration management module configured to register and store a CIA output from the CIA producer client with a CIA utilization requester corresponding to the CIA producer side search condition; The CIA, which is controlled by the CIA operation control server, is searched and determined according to the CIA utilization requester side search condition among the previously registered and stored CIAs according to the request data output from the CIA utilization requester client, and the corresponding CIA. CIA is distributed to the web service system side operated by the CIA utilization requester so that the CIA is exposed to the general user accessing the web service system while being linked to the online advertisement of the CIA utilization requester side. Utilization application management module; The CIA's advertisement for the online advertisement controlled by the CIA operation control server and based on the general user side inquiry history of accessing the online advertisement through the CIA exposed through the web service system. CIA operating system based on the online network, characterized in that it comprises a CIA contribution revenue management module for calculating the contribution revenue, the compensation corresponding to the calculated advertising contribution revenue to the CIA producer. The CIA registration control module according to claim 1, wherein the CIA registration management module is configured to publish and operate a guide page for guiding the CIA producer's computer input through the CIA producer client, and to collectively control the registration and storage procedures of the CIA. ; The CIA producer side search condition, which is controlled by the CIA registration controller and searches the registered information of previously stored CIA utilization requesters, according to the search request data output from the CIA producer client through the guide page. A matching CIA utilization requester retrieval unit for selecting and extracting registration information of specific CIA utilization requesters having a corresponding setting condition; The CIA registration control unit, which is controlled by the CIA registration control unit, lists the registration information of the CIA utilization requesters searched by the matching CIA utilization requester search unit, generates a CIA utilization requester search result list, and then generates the generated CIA utilization requester search result list. A search result output unit for transmitting to the CIA producer client side; When the CIA registration request data controlled by the CIA registration control unit and CIA registration request data corresponding to the CIA utilization requester search result list is transmitted from the CIA producer client, the CIA utilization requester selected by the CIA is selected. CIA operating system based on an online network, characterized in that it comprises a CIA registration unit for registering and matching the registration information. The CIA utilization request management module of claim 1, wherein the CIA utilization request management module publishes and operates a guide page for guiding the CIA utilization requester side of the computer input through the CIA utilization requester client, and applies the CIA utilization request by the CIA utilization requester side. A CIA utilization application control unit which collectively controls the guiding procedure and the procedure of distributing the CIA selected by the CIA utilization requester; The CIA utilization requester side search condition, which is controlled by the CIA utilization application control unit, searches for previously stored CIA registration information according to the search request data output from the CIA utilization requester client through the guide page. A matching CIA search unit for selectively extracting specific CIA registration information having a setting condition corresponding to the matching CIA; The CIA utilization control unit controlled by the CIA utilization application control unit lists the CIA registration information retrieved by the matching CIA search unit, generates a CIA search result list, and then transmits the generated CIA search result list to the CIA utilization requester client. A search result output unit; When the CIA distribution request data is controlled by the CIA utilization request control unit and the CIA distribution request data corresponding to the CIA search result list is transmitted from the CIA utilization requester client, the CIA selected by the CIA utilization requester is operated by the CIA utilization requester. Distributing to the web service system side, the CIA is linked to the online advertisements on the CIA utilization requester side, including a CIA distribution unit to be exposed to the general user side connected to the web service system. Network based CIA operating system. 4. The contents of the CIA selected by the CIA utilization requester according to claim 3, wherein the CIA sample request data, which is controlled by the CIA utilization request control unit and is transmitted from the CIA utilization requester client, corresponding to the CIA search result list, is selected. Extracting, after generating the CIA sample data, the CIA operating system based on the online network further comprising a CIA sample providing unit for transmitting the generated CIA sample data to the CIA utilization requester client side. The system of claim 1, wherein the CIA contribution revenue management module includes: a CIA contribution revenue payment controller configured to collectively control a procedure of calculating an advertisement contribution revenue by the CIA and a procedure of performing a compensation corresponding to the contribution revenue; A CIA contribution information receiving unit which is controlled by the CIA contribution revenue payment control unit and receives CIA contribution information containing a general user's inquiry history of accessing the CIA or online advertisement; The CIA, which is controlled by the CIA contribution payment control unit, includes a revenue paying relationship between the CIA utilization requester operating the CIA linked to the online advertisement through the web service system and the CIA producer who produced the CIA. CIA revenue calculation standard information receiving unit for receiving revenue calculation standard information; The CIA contribution information payment control unit controlled by the CIA contribution revenue payment control unit compares and checks the CIA contribution information and the CIA revenue calculation standard information received by the CIA contribution information receiving unit and the CIA revenue calculation standard information receiving unit, and checks the online advertisement. A CIA contribution revenue calculation unit configured to calculate an advertisement contribution revenue of the CIA; When the CIA contribution revenue control unit is controlled by the CIA contribution revenue payment control unit, and the CIA contribution revenue calculation unit calculates the advertisement contribution revenue of the CIA for the online advertisement, the CIA producer may be configured to correspond to the advertisement contribution revenue. A CIA operating system based on an online network comprising a CIA contribution revenue payout portion for rewarding.

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