JP2007114954A - Affiliate advertisement management system, affiliate advertisement management program and program storage medium - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a computer system for performing a new affiliate program for increasing the generation of transaction. <P>SOLUTION: This affiliate advertisement management system is configured to manage the information of a second affiliate site carrying second advertisements relating to a first affiliate site carrying first advertisements cooperatively with a WWW server which discloses the first affiliate site, and to acquire second affiliate ID from a browser terminal accessing the first affiliate site, and to make the browser terminal send the ID of the first and second affiliates to an advertiser server when a link set in the first advertisements is instructed by the browser terminal, and to receive first transaction information relating to transaction in an advertiser site disclosed by the advertiser server, and to transmit second transaction information including the second affiliate ID in the information to a predetermined computer. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an affiliate advertisement management system configured by a computer that cooperates with a WWW server that publishes a Web site on which advertisement content is posted on the Internet, and executes an affiliate program.

  Advertisements such as banners and texts are posted on personal websites as well as portal sites. As is well known, advertising content (text, moving image data, still image data including advertising content, etc.) is set with a hyperlink to the homepage of the website (advertiser site) managed by the advertiser, A computer (hereinafter referred to as a browser terminal) equipped with a browser such as a personal computer used by general users obtains a Web page (medium page) on which advertisement content is posted, and clicks the advertisement content in the page with the mouse. For example, if a hyperlink set in the content is indicated, the browser terminal can instantly access the advertiser site.

  Using a web page as an advertising medium in this way can reduce the printing cost and the delivery cost of the medium in the conventional advertisement using paper as a medium for the manager (affiliate) of the medium page and the advertiser. There is an advantage that the contents can be corrected at any time. For those who are interested in the advertising content, the contents of the advertiser site, which is a detailed information source related to the advertisement, can be viewed instantaneously without being restricted by time and distance.

  An advertising agency that mediates contracts between advertisers and affiliates for advertising placements recruits affiliates and advertisers, deposits the advertising content placed by the advertisers, and manages websites that are managed by appropriate affiliates (affiliate / The appropriate web page of the site) is used as a media page, and the stored advertising content is posted. The advertising agency is building a business model by obtaining a part of the advertising fee related to the posting of the advertising content from the advertiser to the affiliate as a fee.

  By the way, recently, a user who browsed an advertiser site's Web page related to the exchange of advertising fees between advertisers and affiliates has made some transaction on the advertiser site (purchasing products, filling in questionnaires, member registration, etc.) The fee system based on the “Affiliate Program”, a success-reward-type advertising distribution method in which advertising fees are paid to affiliates only after the browser is generated by a browser terminal, is widely adopted. As a result, advertisers can pay advertising fees after obtaining certain outcomes (transactions) without taking any risk when placing an advertisement. “Tracking” is a major technique for implementing affiliate programs via a network.

  As is well known, the purpose of tracking is to identify the advertising content that originated the transaction and the media page on which the content is posted. , Questionnaire entry, membership registration instructions, etc.) are traced. Tracking is realized by skillfully using the WWW mechanism. For example, if advertising content is to be posted on a certain media page, information used for tracking an affiliate ID (such as the media page or affiliate identifier) in a URL describing a hyperlink set in the advertising content. (Tracking information) is described according to a description format such as a well-known tracking URL. The hyperlink destination set in the advertising content is a predetermined program installed on a WWW server (affiliate server) that publishes the affiliate site or a computer managed by an advertising agency, and when the advertising content is clicked When a hyperlink is instructed, tracking information is delivered to the predetermined program. As a result, it can be understood which advertiser's advertisement content is clicked from which medium page is the starting point. And the HTTP response for making it redirect to the advertiser site matched with advertising content is returned to the browser terminal which clicked advertising content. The browser terminal interprets the content of the response and obtains the home page of the advertiser site by redirection. The tracking information is also notified to the advertiser site of the hyperlink destination via the browser terminal during the redirect.

The advertiser site records the tracking information acquired from the accessed browser terminal, and manages subsequent communication with the browser terminal using, for example, a well-known cookie. If any transaction occurs while the session continues, the tracking information acquired by the advertiser site and the contents of the transaction are sent to a predetermined computer managed by the advertising agent or affiliate. As a result, the advertising agency calculates the performance fee for the affiliate and shifts to work to pay the performance fee to the affiliate, or obtains the basis for calculating the advertising fee that the affiliate charges the advertiser Can do. In addition, about the technique regarding an affiliate program and tracking, it describes in the following patent documents 1-3.
JP 2001-117847 A JP 2002-117318 A JP 2002-157494 A

  Affiliates want more users to view media pages (page views) in order to earn more success fees from affiliate programs. Recently, affiliates that publish a large number of advertising content on a website (affiliate site) including media pages by category, for example, according to the type of business or product of the advertiser, and open the affiliate site as a shopping mall. Is also present. Such an affiliate may be a company that uses the affiliate program exclusively for profit and uses the success fee itself of the affiliate program as a business model. In this way, affiliates participating in affiliate programs for commercial purposes post advertisements for promoting their affiliate sites on other websites, such as portal sites, to attract more users. I'm trying to get you to an affiliate site.

  However, in order for an affiliate itself to place an advertisement content related to an affiliate site as an advertiser on another website, the advertisement placement fee must naturally be paid to the administrator of the website. This advertising fee is a fixed cost that continues to be incurred as long as an advertisement is posted. If the affiliate is a company, the business model itself cannot be established unless a success fee equal to or higher than the fixed cost is obtained.

  Advertisers also want to see more page views of media pages in order to generate more transactions. However, even if you recruit more affiliates in the dark clouds and post your advertising content on more media pages, there is little chance of increasing transactions if the content does not match your product and affiliate site. . Furthermore, if advertising content is posted on a Web site that contains content that may damage the corporate image, the user may be wary and reduce the chances of a transaction occurring.

  Therefore, the advertiser communicates the conditions regarding the contents of the website on which his / her advertising content is posted to the advertising agency, and the website administrator who wishes to become an affiliate advertises his / her personal information and the contents of the website. You will not be able to become an affiliate unless you have an agent review and pass the review.

  Thus, the conventional affiliate program has a limit in increasing the page view of the media page. Therefore, the object of the present invention is to increase the opportunity to view a media page without causing the affiliate site to pay a fixed cost to the advertisement, and to prevent the advertiser from damaging the corporate image, and finally increase the opportunity to generate a transaction. It is an object of the present invention to provide a computer system and a computer program that can implement a new affiliate program that can be used.

The present invention for achieving the above object is specified by the following items (1) to (9).
(1) An affiliate advertisement management system configured by a computer linked with a WWW server that publishes a first affiliate site on which the first advertisement content related to an advertiser is published on the Internet, and executing an affiliate program.
(2) A second affiliate management unit, a tracking information processing unit, and a transaction information processing unit are provided.
(3) The second affiliate management means stores and manages information related to the second affiliate site on which the second advertisement content related to the first affiliate site is associated with the second affiliate ID.
(4) The tracking information processing means performs browser management processing and redirect processing.
(5) When the browser management process accesses the browser terminal by sending the second affiliate ID based on the instruction to the hyperlink set in the second advertisement content, the terminal identification for identifying the browser terminal is performed. The information and the second affiliate ID are stored in association with each other, and the browser terminal is accessed to the first affiliate site.
(6) When the browser terminal accesses the redirect process based on the instruction to the hyperlink set in the first advertisement content posted on the first affiliate site, the terminal identification of the browser terminal Acquire information, generate tracking information including a second affiliate ID corresponding to the terminal identification information and a first affiliate ID identifying the first affiliate site, and the advertiser manages the browser terminal Send the tracking information to the advertiser server.
(7) The transaction information receiving process receives first transaction information including tracking information as information relating to a transaction that has occurred at the advertiser site.
(8) The transaction information conversion process generates second transaction information based on the second affiliate ID in the received first transaction information.
(9) The transaction information transmission process is to acquire a transmission destination of transaction information corresponding to the second affiliate ID specified by the second affiliate management means, and send the second transaction information to the transmission destination.

The computer program according to the present invention is an affiliate advertisement management program specified by the following items (11) to (18).
(11) A computer program installed on a computer linked to a WWW server that publishes a first affiliate site on which the first advertising content related to an advertiser is posted on the Internet.

(12) Cause the computer to execute a second affiliate management process, a browser management process, a redirect process, a transaction information reception process, a transaction information conversion process, and a transaction information transmission process.
(13) The second affiliate management process stores and manages various information in association with the second affiliate ID for identifying the second affiliate site on which the second advertising content related to the first affiliate site is posted.

(14) When the browser management process accesses the browser terminal by sending the second affiliate ID based on an instruction to the hyperlink set in the second advertisement content, the terminal identification that identifies the browser terminal The information and the second affiliate ID are stored in association with each other, and the browser terminal is accessed to the first affiliate site.
(15) When the redirect terminal accesses the browser terminal based on an instruction to the hyperlink set in the first advertisement content posted on the first affiliate site, the terminal identification of the browser terminal Acquire information, generate tracking information including a second affiliate ID corresponding to the terminal identification information and a first affiliate ID identifying the first affiliate site, and the advertiser manages the browser terminal Send the tracking information to the advertiser server.
(16) The transaction information reception process is to receive first transaction information including tracking information as information related to a transaction generated at the advertiser site.
(17) The transaction information conversion process generates second transaction information based on the second affiliate ID in the received first transaction information.
(18) The transaction information transmission process is to acquire a transmission destination of transaction information corresponding to the second affiliate ID specified by the second affiliate management means, and to transmit the second transaction information to the transmission destination.
The present invention also extends to a program storage medium that stores the affiliate advertisement management program.

  According to the advertisement management system of the present invention, an affiliate does not need a fixed cost when placing an advertisement for its affiliate site. Advertisers can increase the opportunity to present advertising content to users without compromising the corporate image. Therefore, advertisers can be expected to increase opportunities for transactions, and affiliates can be expected to earn more success fees.

=== Multiple affiliate program ===
FIG. 1 shows a schematic diagram of an affiliate program realized by an affiliate advertisement management system (hereinafter referred to as an advertisement management system) in an embodiment of the present invention. The advertiser 3 consisting of a company, an electronic store, or the like makes a contract with the affiliate 1 through the advertising agent 4a, and the affiliate 1 places the advertising content 310 related to the advertiser 3 on its affiliate site 100. Here, the affiliate 1 having a contract relationship with the advertiser 3 is referred to as a first affiliate, and the advertising content 310 related to the advertiser 3 is referred to as a first advertising content. Then, the affiliate site 100 managed by the first affiliate 1 in order to place the first advertisement content 310 is referred to as a first affiliate site. Further, the advertising agent 4a that mediates the contract between the advertiser 3 and the first affiliate 1 is referred to as a first agent.

  Further, the first affiliate 1 is an advertiser, the advertising content 110 for the first affiliate site 100 is the second advertising content, and the Web site on which the second advertising content 110 is posted is the second affiliate site 200. The administrator of the second affiliate site 200 is the second affiliate 2, and the advertising agent 4b that mediates the contract between the first affiliate 1 and the second affiliate 2 is the second agent.

  According to the advertisement management system of the present embodiment, any one of an unspecified number of users 5 starts from browsing the second advertisement content 110 on the second affiliate site 200 by using his / her browser terminal 50 as the first affiliate site. 100, and the browser terminal 50 directs a hyperlink set in the first advertisement content 310 in the first affiliate site 100 to the website (advertiser site) 300 managed by the advertiser 10. Once accessed, and some transaction is generated at the advertiser site 300, the advertiser 3 pays the first affiliate 1 the success fee 6a related to the transaction, and the first affiliate 1 A portion of 6b is reduced to the second affiliate 2 It is possible to realize a Irieito program.

  In this multi-affiliate program, the advertiser 3 can post his / her advertising content 310 on the excellent first affiliate site 100 that has been reviewed by the first agent 4a. Since the second affiliate site 200 does not directly post the first advertisement content 310, the second affiliate 2 can receive the second advertisement content if the first affiliate 1 desires without undergoing a strict examination by the second agent 4b. 210 can be posted on its second affiliate site 200. Therefore, the first affiliate 1 can advertise its first affiliate 100 without incurring a fixed advertising expense, and can increase the page views of the first affiliate site 100.

  If the page view of the first affiliate site 100 increases, the access to the advertiser site 300 originating from the hyperlink set in the first advertisement content 310 will naturally increase, and the advertiser 3 will have the minimum necessary number. It can be expected that more transactions will be generated simply by contracting with one affiliate 1.

=== Network configuration ===
FIG. 2 shows a network configuration including the advertisement management system in the embodiment. The advertisement management system 10 according to the present embodiment is a computer system that includes a WWW server (first affiliate server) that is connected to the Internet 60 and publishes the first affiliate site 100. The Internet 60 includes a WWW server (second affiliate server) 20 for publishing the second affiliate site 200, a browser terminal 50 used by each of an unspecified number of users 5, and a WWW server function. A computer (advertiser server) 30 that opens an advertiser site 300 on 60 and manages various information related to transactions is connected.

  In the present embodiment, the first agent server 40a and the second agent server 40b are also connected to the Internet 60 as computers managed by the first agent 4a and the second agent 4b, respectively. When the first agent server 40a receives information related to the transaction at the advertiser site 300 from the advertiser server 30, the first agent server 40a notifies the first affiliate 1 of the information, and processing related to the transfer of the success fee 6a for the occurrence of the transaction. Etc. Of the transactions at the advertiser site 300, the second agent server 40b transfers the information from the first affiliate 1 to the second affiliate 2 for transactions originating from the second affiliate site 200, Processing related to the return of the success fee 6a is performed. Then, a multiple affiliate program is executed while these computers (10, 20, 30, 40a, 40b, 50) communicate with each other.

=== Ad management system ===
FIG. 3 shows a functional block configuration of the advertisement management system 10 of the present embodiment. The advertisement management system 10 includes a second affiliate management unit 11, a tracking information processing unit 13, and a transaction information processing unit 16. The second affiliate management unit 11 uses the identification information (second affiliate ID) of the second affiliate 2 that has a contract relationship with the first affiliate 1, the URL of the second affiliate site 200, and information on the success fee 6b for the second affiliate. Is stored and managed in association with information related to the second affiliate, such as the destination address (for example, the URL of the second agent server).

  The tracking information processing unit 13 is a program such as CGI installed in the first affiliate server 12, and in communication with the browser terminal 50, the browser management processing 14 for identifying and managing the browser terminal, and the first advertisement The advertisement is sent from the second affiliate site 200 by the redirect process 15 that finally causes the browser terminal 50 to access the advertiser site 300 when the hyperlink set in the content 310 is instructed by the browser terminal 50. Tracking information indicating the route of the browser terminal 50 to the main site 300 is delivered to the advertiser server 30 using a known tracking URL.

  The transaction information processing unit 16 is realized by executing a program installed in the first affiliate server 12 or a program installed in a computer linked to the first affiliate server 12. The transaction information processing unit 16 performs a transaction information reception process 17, a transaction information conversion process 18, and a transaction information transmission process 19, and the transaction information reception process 17 includes information on the transaction of the browser terminal 50 in the advertisement site 300 (the first 1 transaction information) is received from the first agent server 40a, for example, and the transaction information conversion process 18 analyzes the first transaction information, and a transaction at the advertiser site 300 occurs from the second affiliate site 200 as a starting point. In this case, information (second transaction information) that is a basis for returning a part 6b of the success fee 6a from the advertiser 3 to the second affiliate 2 is generated. Then, the transaction information transmission process 19 transmits the second transaction information to a predetermined computer. In this embodiment, the destination of the second transaction information is the second agent server 40b. Accordingly, the second agent server 40b performs processing related to the payment of the success fee 4b from the first affiliate 1 to the second affiliate 2 based on the received second transaction information.

=== Tracking Information Processing ===
FIG. 4 shows a method for implementing a multiple affiliate program implemented by the advertisement management system 10 according to communication procedures between various computers. First, the user 5 accesses the browser terminal 50 to the second affiliate server 20 and browses the second advertisement content 110 posted on the second affiliate site 300. The second advertisement content 110 is set with a hyperlink based on the tracking URL. When the browser terminal 50 instructs the hyperlink, the browser terminal 50 includes the identification information (second affiliate ID) of the second affiliate 2. The advertisement management system 10 is accessed based on the URL indicating that the tracking information (first tracking information) is sent to the tracking information processing unit 13 (s11 to s14).

  The tracking information processing unit 13 acquires the second tracking information from the accessed browser terminal 50 through the browser management process 14 and extracts the second affiliate ID from the tracking information. Then, as the terminal identification information, a cookie (first cookie) including the second affiliate ID is generated, the first cookie is sent to the browser terminal 50, and a predetermined web page in the first affiliate site 100 is obtained by redirection. (S15-s21). Accordingly, when the browser terminal 50 accesses the first affiliate site 100 by redirection, the browser terminal 50 sends the first cookie including the second affiliate ID to the first affiliate server 12 (s19), and the first affiliate server 12 The first cookie is acquired (s20), the browser terminal 50 is identified and managed based on the first cookie, and the continuity of the session is monitored. Even if the browser terminal 50 suspends the session, if the expiration date of the first cookie has not expired, if the same browser terminal 50 accesses the first affiliate site 100 again, the browser is opened by this first cookie. In addition to being able to identify and manage, it is possible to identify the second affiliate site 200 that is the origin of the re-access.

  When the browser terminal 50 accessing the first affiliate site 100 clicks the first advertisement content 310 posted on the site 100 with a mouse, the hyperlink set in the first advertisement content 310 is displayed. It is assumed that an instruction is given (s22). The hyperlink set in the first advertisement content 310 describes that the browser terminal 50 sends identification information (advertisement ID) of the advertisement content 310 to the tracking information processing unit 13 by URL. In this embodiment, the URL for identifying a predetermined program of the advertiser server 30 is used as the advertisement ID. The tracking information processing unit 13 acquires the advertisement ID and the first cookie from the browser terminal 50 that has been accessed from the hyper perlink set in the first advertisement content 310 by the redirect process 15, and includes the first cookie included in the first cookie. Tracking information (second tracking information) obtained by adding the identification information (first affiliate ID) of the first affiliate 1 to the affiliate ID is added to the URL specified by the advertisement ID to generate a tracking URL. It returns to the browser terminal 50 (s23-s26). The browser terminal 50 delivers the second tracking information to a predetermined program of the advertiser server 30 using the returned tracking URL (s27).

  The browser terminal 50 accesses the advertiser server 30 by specifying the URL including the second tracking information, and the advertiser server 30 acquires the second tracking information from the character string of the specified URL (s28). A second cookie including the first affiliate ID and the second affiliate ID in the second tracking information is generated (s29). Then, the second cookie is sent to the browser terminal 50, and a predetermined Web page of the advertiser site 300 is sent (s30).

  The browser terminal 50 acquires the sent second cookie (s31), and thereafter, when accessing the advertiser site 300, sends the second cookie to the advertiser server 30. The advertiser server 30 identifies and manages the browser terminal 50 based on the second cookie. When the advertiser server 30 recognizes that the browser terminal 50 has generated some transaction on the advertiser site, the advertiser server 30 obtains information about the transaction from the second cookie. Second transaction information in a predetermined file format including the extracted first affiliate ID and second affiliate ID is generated and stored (s32 to s34). And the advertiser server 30 performs the process relevant to the payment business of the success fee 6a to the 1st affiliate 1 in a timely manner based on the stored first transaction information.

=== Transaction information processing ===
In this embodiment, the advertiser server 30 sends the generated first transaction information to the first agent server 40a. Then, the first agent 4a performs the payment of the success fee 6a from the advertiser 3 to the first affiliate 1. When the first agent server 40a receives the first transaction information from the advertiser server 30, the first agent server 40a shifts to the processing related to the subsequent payment of the advertising fee to the first affiliate 1 and manages the first transaction information with the advertisement management. Transfer to the system 10 (s35, s36). The first agent server 40a performs processing for transferring the advertisement fee online from the account of the advertiser 3 to the account of the first affiliate 1 as information processing related to the payment operation of the advertisement fee, Appropriate processing is performed, such as issuing an invoice for the success fee 6a.

  The transaction information processing unit 16 of the advertisement management system 10 receives the first transaction information transferred from the first agent server 40a by the transaction information reception process 17, and converts it to the first transaction information by the transaction information conversion process 18. The second affiliate ID included is extracted, and second transaction information in an appropriate file format including the second affiliate ID is generated as information related to the success fee 6b to be returned to the second affiliate (s37, s38). . Then, the transaction information transmission process 19 sends the second transaction information to the second agent server 40b (s39). Similar to the first agent server 40a, the second agent server 40b returns a portion 6b of the success fee 6a from the first affiliate 1 to the second affiliate 2 based on the sent second transaction information. For this purpose, appropriate processing such as account transfer and billing is executed (s40).

  In this embodiment, the first transaction information and the second transaction information are sent to the first affiliate 1 and the second affiliate 2 via the agent server (40a, 40b). The first transaction information may be sent directly from the main server 30 to the advertisement management system 10, or the advertisement management system 10 may send the second transaction information directly to the second affiliate 2 by an appropriate method.

  In order for the advertisement management system 10 to send the first transaction information to the second affiliate 2, for example, the second affiliate / management unit manages the email address of the second affiliate 2 and transmits the transaction information. In the processing, an appropriate method is conceivable, such as sending an e-mail describing the contents of the second transaction information to the e-mail address to the Internet 60.

=== About posting advertising content ===
One first affiliate 1 may contract with a plurality of first agents 4a, and a plurality of advertising contents with different agents may be mixed and posted on one first affiliate site 100. However, even in such a case, the first agent 4a and the first affiliate 1 are in a one-to-one contract relationship, and each advertisement content 310 has a description specified by each advertiser 3 A hyperlink for generating a tracking URL in a format may be set. When the hyperlink of the advertisement content 310 is instructed by the browser terminal 50, the URL described in the description format corresponding to the advertisement content 310 is sent to the browser terminal 50, and the browser terminal 50 includes the URL. Redirect to the advertiser site 300 based on this.

  Also for the second agent 4b, the first affiliate 1 and the second affiliate 2 have a one-to-one contract relationship, and the second affiliate management unit 11 is informed of the second affiliate ID and the destination of the second transaction information. The location (such as URL) of the second agent server and the description format of the transaction information may be associated with each other and managed. Then, second transaction information is generated in a description format corresponding to the second affiliate ID extracted from the first transaction information sent from the first agent server 40a, and the second agent information corresponding to the second transaction information is generated. What is necessary is just to send to the server 40b.

=== About browser management processing ===
In the above embodiment, the advertisement management system 10 and the advertiser server 30 use Cookie in order to identify the browser terminal 50 that has accessed. However, the browser terminal 50 includes a mobile phone (browser phone) that can be connected to the Internet 60. As is well known, Cookie cannot be used with a browser phone. However, when a browser phone accesses a Web site, each browser phone sends its individual identification information to a WWW server. Therefore, if the WWW server identifies the browser terminal based on the individual identification information sent by the accessed browser phone, the WWW server can execute a multiple affiliate program for the browser phone. Further, some browser terminals may not accept Cookies depending on user settings. Even in such a case, as is well known, the WWW server can acquire the IP address of the browser terminal that has accessed, and can identify and manage the browser terminal using this IP address.

It is the schematic of the multiple affiliate program which the affiliate advertisement management system of this invention implements. It is a network block diagram containing the said affiliate advertisement management system. It is a functional block block diagram of the said affiliate advertisement management system. It is an implementation procedure figure of the said multiple affiliate program.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 1st affiliate 2 2nd affiliate 3 Advertiser 4a 1st agency 4b 2nd agency 10 Affiliate advertisement management system 11 2nd affiliate management part 12 1st affiliate server 13 Trunking information processing part 16 Transaction information processing part 20 Second Affiliate Server 30 Advertiser Server 40a First Agent Server 40b Second Agent Server 50 Browser Terminal 60 Internet

Claims (3)

An affiliate advertisement management system configured by a computer that cooperates with a WWW server that publishes a first affiliate site that publishes first advertisement content related to an advertiser on the Internet, and that implements an affiliate program,
A second affiliate management means, a tracking information processing means, and a transaction information processing means;
The second affiliate management means stores and manages information related to the second affiliate site that publishes the second advertising content related to the first affiliate site in association with the second affiliate ID,
The tracking information processing means performs browser management processing and redirect processing,
When a browser terminal sends a second affiliate ID based on an instruction to a hyperlink set in the second advertisement content and accesses the browser management process, the browser management information and the terminal identification information for identifying the browser terminal 2 Affiliate IDs are stored in association with each other, and the browser terminal is accessed to the first affiliate site,
In the redirect process, when the browser terminal accesses based on the instruction to the hyperlink set in the first advertisement content posted on the first affiliate site, the terminal identification information of the browser terminal is acquired. An advertiser server that generates tracking information including a second affiliate ID corresponding to the terminal identification information and a first affiliate ID that identifies the first affiliate site, and manages the browser terminal by the advertiser To send the tracking information,
The transaction information processing means performs transaction information reception processing, transaction information conversion processing, and transaction information transmission processing,
The transaction information reception process receives first transaction information including tracking information as information related to a transaction that has occurred at the advertiser site,
The transaction information conversion process generates second transaction information based on the second affiliate ID in the received first transaction information,
The transaction information transmission process acquires a destination of transaction information corresponding to the second affiliate ID specified by the second affiliate management means, and sends the second transaction information to the destination. system. A computer program installed on a computer linked to a WWW server that publishes a first affiliate site that publishes first advertising content related to an advertiser on the Internet,
Causing the computer to execute a second affiliate management process, a browser management process, a redirect process, a transaction information reception process, a transaction information conversion process, and a transaction information transmission process;
The second affiliate management process stores and manages various information in association with a second affiliate ID for identifying a second affiliate site that publishes the second advertising content related to the first affiliate site,
When a browser terminal sends a second affiliate ID based on an instruction to a hyperlink set in the second advertisement content and accesses the browser management process, the browser management information and the terminal identification information for identifying the browser terminal 2 Affiliate IDs are stored in association with each other, and the browser terminal is accessed to the first affiliate site,
In the redirect process, when the browser terminal accesses based on the instruction to the hyperlink set in the first advertisement content posted on the first affiliate site, the terminal identification information of the browser terminal is acquired. An advertiser server that generates tracking information including a second affiliate ID corresponding to the terminal identification information and a first affiliate ID that identifies the first affiliate site, and manages the browser terminal by the advertiser To send the tracking information,
The transaction information reception process receives first transaction information including tracking information as information related to a transaction that has occurred at the advertiser site,
The transaction information conversion process generates second transaction information based on the second affiliate ID in the received first transaction information,
The transaction information transmission process acquires a destination of transaction information corresponding to the second affiliate ID specified by the second affiliate management means, and sends the second transaction information to the destination. program. A program storage medium storing the affiliate advertisement management program according to claim 2.

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