JP6937952B1 - Promotion management system, promotion management device, promotion management program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a promotion management system, a promotion management device and a promotion management program which realizes grasping the promotion effect by a promotion site without directly accessing a user's terminal by an affiliate server which does not make a transaction with a user. SOLUTION: An advertisement management system 2 has at least identification information and progress from a terminal device 4 connected to a second site through an advertisement display posted on the first site 6 and a terminal device connected to the second site. The first server 12 that acquires the information and transmits the information to the second server 14, and the storage unit 28 stores the identification information and the progress information, generates the user discrimination information, and causes the first server. A second server 14 for transmitting and assigning to the terminal device is provided. The first server acquires the identification information when the terminal device satisfies the setting condition and transmits it to the second server. The second server compares the identification information with the identification information stored in the storage unit 28, and stores the result information in the storage unit by matching the user discrimination information. [Selection diagram] Fig. 1

Description

The present invention relates to a technique for confirming the effect of an advertisement by identifying a user who is guided via an advertisement displayed on the media and grasping the result of a contract or the like with respect to the provision of an affiliate service.

Commercial websites that sell products, contract to provide other services, and process reservations to provide services at physical stores, such as general portal sites and other websites, are used to attract a wide range of customers. A method is adopted in which an advertisement display is posted on a website managed and operated by a person, or an advertisement site that specializes in advertisements for each field of products and services. Such advertising sites carry advertising provided through advertising agency services called affiliate services.

The affiliate service guides the user to a commercial site by displaying the advertisement posted on the promotion site, and pays the promotion fee to the promotion site by satisfying the setting conditions such as the establishment of a sales contract for the product. In this affiliate service, it is necessary to track the process from when a user visits a commercial site through which advertising site to when an operation that satisfies the setting conditions is performed.

Regarding such affiliate services, when the user terminal device accesses the advertising material, the user PC is connected to the affiliate ASP server, a cookie containing affiliate information and advertiser information is attached, and then the advertising material of the advertiser site or By redirecting to a product, there is a product that is displayed as if the product on the advertiser site was directly accessed from the affiliate site (for example, Patent Document 1). In addition, when an advertising banner in an advertising medium site is clicked on the Internet by a PC terminal or mobile terminal, the affiliate server redirects the mobile terminal to the advertiser site, and the terminal is uniquely associated with the advertising medium site and the advertiser. Some keys are recorded in a database as cookies (for example, Patent Document 2).

JP-A-2007-193613 Japanese Unexamined Patent Publication No. 2010-250752

By the way, in such an affiliate service, in order to grasp the result of the advertisement, it is necessary to access the terminal device of the user and acquire the behavior information for the purpose of tracking the user on the network. For this reason, in the conventional affiliate service, the terminal device of the user who has selected the advertising banner is temporarily connected to the affiliate server, necessary information is collected from the terminal device, and then the terminal device is redirected (guided) to the advertiser side. ) Is taken. Since the process from information acquisition to redirection takes about a few seconds, the user may not be burdened with waiting, or it may not be recognized that the redirection processing has been performed.
However, in the affiliate service, when moving from the advertising site to the commercial site, the user unintentionally accesses the affiliate site to collect information. Such information collection processing is necessary for analyzing the effect of advertising in more detail, but there is a problem that, for example, excessive information collection may occur and user privacy becomes a problem. be.

Furthermore, in recent years, in the collection of information on the Internet, from the viewpoint of protecting the privacy of users, there is a movement to regulate the reading of cookies attached to terminal devices by anyone other than the person who gave them or after redirect processing. There is. Affiliate services have a problem that it becomes difficult to grasp the results of advertising due to restrictions on the collection of user information on such a network.

The inventor of the present invention has obtained the knowledge that the information collected by the service site that conducts transactions with the user can be used to grasp the advertising information used by the user and the establishment of the setting conditions.

Patent Documents 1 and 2 do not disclose or suggest such a problem, and the configuration disclosed in these documents cannot solve such a problem.
Therefore, based on such knowledge, it is an object of the present invention to realize the grasp of the promotion effect by the promotion site without directly accessing the user's terminal by the affiliate server that does not make a transaction with the user.

In order to achieve the above object, one aspect of the advertisement management system of the present invention is a terminal device connected to a second site through an advertisement display posted on the first site on the network, and the second site. At least identification information and progress information are acquired from the terminal device connected to the terminal device, and these information are transmitted to the second server, and the user identification information notified from the second server is stored in the terminal device. The first server to be added to the identification information, the identification information acquired from the first server, and the progress information are stored in the storage unit, and the user discrimination information is generated and associated with the identification information. The first server includes a second server that stores the user identification information in the storage unit and transmits the user identification information to the identification information of the terminal device, and the first server is the second server. When the terminal device connected to the site satisfies the setting conditions, the terminal device is accessed, new identification information is acquired and transmitted to the second server, and the second server , if it is the user identification information is given to the newly acquired the identification information, the advertisement by both by comparing said user identification information stored in the storage unit with the user identification information matches the display The result information of is stored in the storage unit.

In the advertisement management system, the first server confirms whether or not the user identification information is included in the identification information acquired when the terminal device is connected, and displays the identification information together with the confirmation result. Notifying the second server, the second server newly generates the user discrimination information based on the confirmation result, or refers to the database of the storage unit, and the same user discrimination is performed in the database. If there is information, the user identification information updated with the same content or a part of the content may be transmitted to the first server.
In the advertising management system, said second server, said first checks whether the user identification information to the identification information acquired from the server is included, new the user based on this confirmation result When the discrimination information is generated or the database of the storage unit is referred to and the same user discrimination information is present in the database, the user discrimination information with the same content or a part of the updated content is used as the first user discrimination information. You may send it to the server.
In the advertisement management system, the storage unit of the second server may include a database including specific information of the first site that displays the advertisement and the result information.
In the promotion management system, the same second server is stored in the storage unit when the setting condition is satisfied by the terminal device and the result information is generated by matching the user discrimination information. The user identification information may be deleted.

In order to achieve the above object, one aspect of the advertisement management device of the present invention is to obtain at least identification information and progress information obtained from a terminal device connected to a second site through an advertisement display posted on the first site. which receives from the management server of the second site, the processing unit configured to generate the user identification information to be given to the identification information of the terminal device and a communication unit that transmits the user identification information to the management server, through pre SL management server The communication unit includes a storage unit that stores the identification information acquired from the management server and the progress information, and stores the generated user identification information in association with the identification information. When the terminal device connected to the second site satisfies the setting condition, new identification information is received from the management server, and the processing unit uses the newly acquired identification information as the above- mentioned identification information. If the user discrimination information is given, the result information of the advertisement display is generated by comparing the user discrimination information with the user discrimination information stored in the storage unit and matching the two, and the result information. Is stored in the storage unit.

In the advertisement management device, the communication unit receives from the management server the identification information acquired when the terminal device is connected and the confirmation result of whether or not the identification information includes the user identification information. Then, the processing unit newly generates user identification information based on the confirmation result, or refers to the database of the storage unit, and if there is the same user identification information in the database, the same content or The user identification information with a part of the updated contents may be generated and transmitted to the management server.
In the advertisement management device, the processing unit confirms whether or not the identification information acquired from the management server includes the user identification information, and newly generates the user identification information based on the confirmation result. Or, if there is the same user discrimination information in the database by referring to the database of the storage unit, the user discrimination information with the same content or a part of the updated content is generated and sent to the management server. You may send it.

In order to achieve the above object, one aspect of the advertisement management program of the present invention is an advertisement management program to be realized by a computer, and a terminal connected to a second site through an advertisement display posted on the first site. A function of acquiring at least identification information and progress information acquired from the device from the management server of the second site and storing them in the storage unit, and the user identification information to be added to the identification information of the terminal device through the management server. The function of generating the identification information, the function of storing the acquired identification information and the progress information in the storage unit, and the function of associating the generated user identification information with the identification information and storing the information in the storage unit, and the user identification. A function of transmitting information to the management server and a function of acquiring new identification information acquired when the terminal device connected to the second site satisfies the setting conditions. , if it is the user identification information is given to the newly acquired the identification information, a function of comparing the said user recognition information stored in the storage unit with the user identification information, the identification information newly acquired It said user identification information and the user identification information stored in the storage unit is the to execute a function of generating an outcome information of the advertisement displayed on the computer by matching.

In the advertisement management program, the function of acquiring the identification information acquired when the terminal device is connected, the confirmation result of whether or not the identification information includes the user identification information, and the function of acquiring the confirmation result from the management server. The user discrimination information is newly generated based on the confirmation result, or when the same user discrimination information exists in the database, the user discrimination information with the same content or a part of the updated content is generated and the management is performed. It may include a function to send to the server.
In the advertising management program, and a function to check the whether the user identification information is included in the identification information acquired from the management server to generate a new said user identification information on the basis of the check result, or A function of referring to the database of the storage unit and , when the same user discrimination information exists in the database, generating the user discrimination information with the same content or a part of the updated content and transmitting it to the management server. And may be included.

According to the present invention, any of the following effects can be obtained.

(1) Using the identification information and progress information acquired from the user's terminal device by the first server that manages the service site, and the user identification information given to the user's terminal device, the advertising effect of the advertisement display on the media site can be improved. You can check.

(2) By not allowing the second server that provides the affiliate service to directly access the terminal device, information cannot be collected by a device that the user does not recognize, and the privacy of the user can be guaranteed.

(3) By generating the discrimination information used for tracking the user on the second server and giving this discrimination information by the first server that deals with the user, the setting load at the time of introducing the affiliate service and the service site It is possible to reduce the monitoring load of affiliates for users who visit the site.

It is a figure which shows the functional structure example of the promotion management system which concerns on 1st Embodiment. It is a figure which shows the configuration example of the functional part of the advertisement management system. It is a figure which shows an example of the access and the information flow of a terminal device in an advertisement management system. It is a figure which shows the configuration example of the tracking DB. It is a figure which shows the structural example of the affiliate DB of a product. It is a figure which shows the structural example of the affiliater DB. It is a figure which shows an example of the processing state on the terminal device side. It is a sequence diagram of an advertisement management system. It is a sequence diagram of an advertisement management system. It is a flowchart which shows an example of the promotion management process. It is a figure which shows the functional structure example of the promotion management system which concerns on 2nd Embodiment. It is a flowchart which shows an example of the promotion management process. It is a figure which shows the functional structure example of the promotion management system which concerns on 3rd Embodiment. It is a figure which shows the functional structure example of the promotion management system which concerns on 4th Embodiment.

[First Embodiment]
FIG. 1 shows an example of a functional configuration of the promotion management system according to the first embodiment. The configuration shown in FIG. 1 is an example, and the present invention is not limited to such a configuration.
This promotion management system 2 advertises products and services provided by the service server 12 by banner advertisements posted using the media site 6 accessed by the terminal device 4 used by the user, and produces results for the promotion. This is an example of a functional configuration that monitors and calculates advertising fees. In the promotion management system 2, for example, as shown in FIG. 1, a media site 6 or a service site is arranged on a public network such as the Internet 8, and a plurality of users can communicate using the terminal device 4. ing. The terminal device 4 used by the user is a computer having a communication function capable of connecting to the Internet 8, and includes a PC (Personal Computer), a mobile communication terminal, and the like.

The media site 6 is an example of the first site of the present disclosure, and is managed and operated by a computer such as a media server (not shown). The media site 6 may be, for example, a so-called portal site for searching a large number of websites on the Internet, or an advertising site for posting an advertisement of a service site that provides products or services related to a predetermined field or the like. Etc. are included. On this media site 6, for example, banner advertisements 10-1, 10-2, 10-3, etc., which are advertisements for each product or service, or for each service site, are posted. In the banner advertisements 10-1, 10-2, 10-3, ..., Link information for the set product or service site is set, and the terminal device 4 is set by the user's selection operation. Transfer to the linked link. In this way, the media site 6 has a function of introducing the product or the like to the user and guiding the user to the product or the like.

The service server 12 is an example of the first server of the present disclosure, and is composed of a computer that manages and operates the service site, and provides information to and from the terminal device 4 that accesses through the media site 6. Is sent and received. Further, the service server 12 is an advertiser who requests advertisements for products and services sold on the service site, and all the information acquired from the user's terminal device 4 to the affiliate server 14 that executes affiliate processing. Alternatively, it tracks the actions taken by the user within the service site and sends the information necessary to identify the affiliate. The service server 12 includes, for example, an identification information collecting unit 16, a user discriminating function unit 18, a progress information collecting unit 20, and a user discriminating information giving unit 22.

The identification information collecting unit 16 is an example of a means for identifying a terminal device 4 of a user who has accessed a service site and collecting information used for tracking the behavior of the terminal device 4 in the service site. The collected identification information is, for example, a part of the information contained in the cookie (HTTP cookie) stored in the browser of the terminal device 4, the information that identifies the terminal device 4, or the user who is using the terminal device 4. Includes account information and other information. The identification information collecting unit 16 accesses the browser at the timing when the terminal device 4 accesses the service site, for example, and extracts the identification information necessary for identifying the user.

User recognition function section 18, or extracted identification information, with reference to such user identification information to be described later, is an example of a functional unit for determining whether or not tracking of the target user. The user identification information is, for example, an example of unique information (UID) given to the terminal device 4 which is connected to the service site and is the target of tracking, and is stored in the identification information collected by the identification information collection unit 16. In addition, it is stored in the browser in association with the identification information. The user discrimination information is composed of, for example, random numbers generated by a predetermined rule.

The progress information collecting unit 20 is an example of a functional unit that acquires information on a website that the terminal device 4 has passed through before accessing the service site and progress information such as a banner advertisement. For this progress information, for example, referrer (HTTP referrer) information stored in the browser of the terminal device 4 may be used.

The user discrimination information giving unit 22 is an example of a functional unit that transmits user discrimination information to the terminal device 4 that has accessed the service site and causes the browser to give the user discrimination information. The user discrimination information is generated by the affiliate server 14, and is acquired from the affiliate server 14 at the timing when the terminal device 4 accesses.

The affiliate server 14 is an example of the second server or the advertisement management device of the present disclosure, and the media site 6 is selected at the request of the service server 12 which is the advertiser, banner advertisements 10-1, 10-2, and so on. It is composed of a computer that gives an installation instruction of 10-3 ..., Monitors the terminal device 4 that has accessed the service site, and executes a determination of the establishment of an affiliate. The affiliate server 14 receives, for example, the identification information of the terminal device 4 extracted by the service server 12, the progress information, the determination result of the presence / absence of the user identification information (UID), and the user identification information. Further, the affiliate server 14 may send the user identification information newly generated or partially updated to the service server 12, and may also include instruction information to be given to the terminal device 4. The affiliate server 14 includes, for example, a processor and a memory (not shown), a communication unit 24, a processing unit 26, and a storage unit 28.

The communication unit 24 has a function of connecting to a general network such as the Internet 8, and socket communication (Socket) for identifying a service server 12 that provides an affiliate service and transmitting / receiving data such as identification information and user identification information. ) Etc. are used.

The processing unit 26 is an example of a functional unit for executing affiliate processing such as tracking processing and generation of user discrimination information, and functions by executing, for example, an advertisement management program stored in the storage unit 28. In this processing unit 26, for example, an identification information processing function unit 30, a user discrimination information generation unit 32, an aggregation unit 34, and the like are formed.
The identification information processing function unit 30 is an example of a function unit that identifies a user who uses the terminal device 4 or the terminal device 4 that accesses the terminal device 4 or the service site based on the identification information received from the service server 12.
The user discrimination information generation unit 32 generates a new UID based on the determination result of the presence / absence of the UID by the service server 12, or updates the already assigned UID such as the access date.
The aggregation unit 34 is an example of a functional unit that generates a tracking DB 60 (FIG. 4) for the terminal device 4 to be tracked by using identification information, user discrimination information, progress information, and the like.

The storage unit 28 stores an OS (Operating System) that controls the basic operation of the affiliate server 14, an advertising management program that executes affiliate functions, a communication processing program, and the like, and also for arithmetically processing the advertising management program by a processor. Functions as a work area. Further, a database (DB) 36 used for the advertisement management process is formed in the storage unit 28, and stores information on the terminal device 4, information on the service site that requested the affiliate, information on the media site 6 that performs the advertisement, and the like. Will be done.

<About promotion management system 2>
2 and 3 show an example of the configuration of the promotion management system, the behavior history of the terminal device, and the flow of information.
The terminal device 4 operated by the user includes, for example, a browser 40 for browsing a website. Information given to the browser 40 by browsing the website includes, for example, identification information included in a cookie, user identification information given by the service server 12, and progress information for identifying the website accessed by the terminal device 4. Etc. are stored.

The service site is composed of, for example, a main page 42, a separate page 44, and a conversion page 46.
The main page 42 is the top page of the site, the page on which the product list is posted, or the page posted for each product, and is the banner advertisement 10-1, 10-2, 10-3, ... 10 of the media site 6. This page is guided by -6 and displayed.
The separate page 44 is composed of, for example, one or a plurality of pages, and is movably linked to each other or between the main page 42. The separate pages 44 and the separate page 44 and the main page 42 are arranged in the same domain, for example.
The conversion page 46 is an example of a page to be displayed when the condition set by the affiliate is achieved or immediately before the achievement, and for example, a page such as payment completion or reservation completion for a product or service is displayed.

The promotion management system 2 is set to execute information collection and tracking processing at the timing when the terminal device 4 accesses the main page 42. As a result, in the advertisement management system 2, as shown in A of FIG. 3, for example, the user's terminal device 4 accesses the media site 6 and selects and operates the specific banner advertisement 10 posted on the main page of the service site. Guided to 42. At this time, the service site collects specific identification information 50 (FIG. 2), progress information 52 (FIG. 2), service site ID, and the like from the browser 40 of the terminal device 4, and transmits them to the affiliate server 14. The affiliate server 14 stores the acquired information in the DB 36. Further, when the service server 12 acquires the user discrimination information 54 generated by the affiliate server 14, the service server 12 adds the user discrimination information 54 to the information issued by the service server 12 to the browser 40 of the terminal device 4.

When the affiliate server 14 reads the identification information 50, the progress information 52, and other information into the processing unit 26, for example, the affiliate server 14 generates the user discrimination information 54 based on the information, sets the terminal device 4 as the tracking target, and sets the terminal device 4 as the tracking target. , The information of the terminal device 4 is stored in the DB 36. The DB 36 includes, for example, a tracking DB 60 in which information such as identification and progress information of a tracking target and its results is stored, an affiliate DB 62 of a product in which an advertisement target and an advertisement posting destination are specified, and a banner advertisement 10 posting destination. Affiliate DB64 to be specified is provided.
Further, the processing unit 26 causes the service server 12 to transmit the user discrimination information 54, instruction information for instructing the terminal device 4 to assign the user discrimination information 54, and the like through the communication unit 24.

As shown in B of FIG. 3, the service server 12 displays the conversion page 46 on the browser 40 of the terminal device 4 when the user achieves the goals set such as the purchase decision of the product and the reservation process. At this time, the service server 12 accesses the browser 40 of the terminal device 4, acquires the identification information and the UID, and obtains the specific information and progress information, the service site ID 56, the product information 58, and the like in the cookie of the affiliate server 14. Send to. The affiliate server 14 compares, for example, the information acquired from the browser 40 and the UID with the information stored in the DB 36, confirms that the user of the terminal device 4 that has achieved the target is the target of tracking, and confirms that the terminal is the target of tracking. It is determined whether or not the media site that guided the device 4 to the service site is the target of the affiliate. Then, the affiliate server 14 generates the promotion result information 66 based on the determination result. The promotion result information 66 serves as a basis for calculating and paying the reward amount for the media site.

The service server 12 makes a transmission or collection request for information to the terminal device 4 that has accessed the main page 42, and reads out the identification information 50 and the progress information 52 from the browser 40. The service server 12 determines, for example, the presence / absence of user identification information in the identification information 50 or associated with the identification information 50, and transmits the result and the identification information 50 and the progress information 52 to the affiliate server 14. Further, the service server 12 causes the browser 40 of the terminal device 4 to add the user identification information 54 received from the affiliate server 14.

<About tracking DB60>
FIG. 4 shows an example of the tracking DB. The information stored in the DB shown in FIG. 4, the display items of the information, the display name, the order, and the like are examples.
The tracking DB 60 stores information acquired from the user who accessed the service site and became the tracking target, or the terminal device 4 of the user, operation information at the service site, and the like. For example, the index unit 601 and the user determination. It includes an information unit 602, a media ID unit 603, a service site ID unit 604, an advertisement No unit 605, an issue date information unit 606, a conversion date unit 607, and a used date and time unit 608.

The index unit 601 stores information for discriminating the data generated in the tracking DB 60.

The user discrimination information unit 602 stores the UID generated by the processing unit 26. This UID may be set for each terminal device 4, for example, or may be set for a plurality of the same terminal devices 4. The UID is information for determining whether or not the terminal device 4 guided by the banner advertisement 10 or the user of the terminal device 4 is a tracking target. Therefore, when different banner advertisements 10 are set for a plurality of different products sold on the same service site, the tracking targets are different, so different UIDs may be set.

The media ID unit 603 stores, for example, address information as information for identifying the media site 6 that has guided the terminal device 4.

The ID unit 604 of the service site stores, for example, address information as well as information such as the name and type of the service site as information for identifying the service site that is the advertiser.

The advertisement No. 605 stores, for example, information for identifying the banner advertisement 10 guided by the terminal device 4 in response to the selection operation.

The issue date information unit 606 stores the date on which new information is created or updated is stored in the DB 60 by tracking.

The conversion day unit 607 stores information such as the date when the terminal device 4 has converted at the service site.

The used date / time unit 608 stores the date / time information used by the processing unit 26 to generate the result information 66 after the conversion is established.

<Product Affiliate DB62>
FIG. 5 shows an example of an affiliate DB of a product.
The product affiliate DB 62 is an example of a database used for managing product information to be advertised and its advertising destination, and is an index unit 621, a service site ID unit 622, a media ID unit 623, and a product No. 624. , Product name section 625, operation flag section 626, reward amount section 627, and the like.

The index unit 621 stores information for discriminating the data generated in the affiliate DB 62.

The service site ID unit 622 stores, for example, address information as well as information such as the name and type of the service site as information for identifying the service site.

The media ID unit 623 stores, for example, address information as information for identifying the media site 6 that guides the product page of the product or service site to be advertised.

The product No. 624 stores information such as a number set for sorting the product type and the like.

The product name unit 625 stores information such as the name and model number of the product to be advertised.

The operation flag unit 626 sets whether or not the product information registered in the product affiliate DB 62 is displayed by the banner advertisement 10 on any of the media sites 6 or as a tracking target on the service site. Information indicating whether or not the product has been created is stored.

The reward amount unit 627 stores the advertising reward amount and the like paid to the operation side of the media site 6 when the conversion is established.

<Affiliator DB64>
FIG. 6 shows an example of the affiliater DB.
The affiliater DB64 is an example of a database managed by a media site, which is an affiliate that advertises by posting banner advertisements for products and services of a service site that is an advertiser. The affiliater DB 64 includes, for example, an affiliater ID unit 641, a media registrant name unit 642, an account information unit 643, an e-mail address unit 644, and an affiliater information unit 645.

The affiliate ID unit 641 stores, for example, the posting of an advertisement display with the affiliate server 14, the registration order of the media site 6 that has a contract such as paying a reward amount for the posting.

The media registrant name unit 642 stores information such as the administrator name of the media site 6.
The account information unit 643 stores information such as payment means and payees of advertising expenses to be paid according to the result of promotion.
The e-mail address unit 644 is an example of contact information for the administrator of the media site 6. In addition to the e-mail address, information such as a telephone number may be used for this contact information.
The affiliate information unit 645 stores information about the media site 6, matters related to the posting of the banner advertisement 10, and other matters related to the affiliate contract.

<Access status by terminal device 4>
FIG. 7 shows an example of the processing state on the terminal device side.
On the display unit of the terminal device 4, for example, as shown in A of FIG. 7, the media site 6 is displayed by using the browser 40. In the terminal device 4, the selection operation of the banner advertisement 10-1 is performed by, for example, the user operating an input device such as a keyboard or a mouse or a touch panel formed on the display unit.

The terminal device 4 from which the banner advertisement 10-1 is selected accesses the service site according to the set link information, for example, as shown in B of FIG. 7, and the main page 42 is displayed on the display unit. At this time, in the terminal device 4, for example, progress information 52 indicating that the media site 6 has been accessed, identification information 70 issued by the service site, user discrimination information 54, and the like are stored in the browser.

This service site is, for example, a restaurant reservation site, and reservation application processing is set as an affiliate setting condition. Therefore, on the display unit of the terminal device 4, for example, as shown in FIG. 7C, when the reservation application is proceeded within the service site, the final confirmation screen 46-I, which is one of the conversion pages, is displayed. NS. On the final confirmation screen 46-I, a transmission operation unit for confirming the reservation application is displayed, and by selecting and operating this transmission operation unit, the service site confirms the agreement on the reservation content and confirms the application. do. Then, on the display unit of the terminal device 4, for example, as shown in D of FIG. 7, a completion page 46-II including a reservation completion display, an inquiry number, and the like is displayed from the service site. This completion page 46-II is one of the conversion pages.
At this time, the service server 12 reads the identification information 70 and the user identification information 54 from the browser 40 of the terminal device 4 before or when displaying the final confirmation screen 46-I or the completion page 46-II, and any of them. It is used for the process of determining whether the result is a banner advertisement.

<About the processing of the promotion management system 2>
8 and 9 show an example of sequence processing of the promotion management system. The processing contents and processing procedures shown in FIGS. 8 and 9 are examples, and the present invention is not limited to such contents.
These sequence processes are an example of the promotion management program of the present disclosure.
When the user's terminal device 4 accesses a specific media site (S101) and selects and operates any of the banner advertisements 10 displayed there (S102), the user is guided to the set service site (S103).

The service server 12 that manages the service site acquires progress information and the like (S104) from the accessing terminal device 4, and grasps that the service site has been guided. Further, the service server 12 accesses the terminal device 4 (S105) and acquires the identification information in the browser 40 (S106). At this time, the service server 12 determines whether or not the user identification information indicating that the terminal device 4 has previously accessed the service site is stored, and notifies the affiliate server 14 of the determination result (S107).

When the affiliate server 14 acquires the identification information that identifies the terminal device 4 and its user, the determination result of the presence / absence of the user identification information, the user identification information, and other information from the service server 12 (S108), these are stored in the tracking DB 60. Information is stored (S109). If the user identification information is not provided, new data regarding the terminal device 4 is registered in the tracking DB 60. Further, when the user identification information is possessed, the processing unit 26 of the affiliate server 14 may extract the file of the terminal device 4 in the tracking DB 60 and update the access date to the service site and the like.
Then, when the processing unit 26 generates new user discrimination information or updates the date information recorded in the acquired user discrimination information according to the judgment result of the presence / absence of the user discrimination information (S110), This user identification information and instruction information for the service server 12 are transmitted (S111).

When the service server 12 acquires the new or updated user discrimination information (S112), the service server 12 adds the user discrimination information to the browser of the terminal device 4 based on the instruction information (S113).

The terminal device 4 performs an operation satisfying the setting condition at the service site (S201). The operation that satisfies the setting condition may be performed, for example, after the user visits the service site and continuously visits the site, or accesses another site, or accesses the service site again on another day. You may go when you do. That is, in the promotion management system 2, it is not necessary to perform a continuous session for continuing to access the service site after the user identification information is given to the terminal device 4.

The service server 12 performs a conversion confirmation process when an operation satisfying such a setting condition occurs (S202). When the service server 12 accesses the terminal device 4 (S203) and acquires the identification information and the user identification information (S204), the service server 12 transmits these information to the affiliate server 14 (S205).
When the processing unit 26 of the affiliate server 14 acquires the identification information or the like (S206), it reads out the data of the terminal device 4 stored in the tracking DB 60 (S207), and whether or not the user discrimination information matches each other by comparing them. The discrimination process is performed (S208). When the processing unit 26 determines that the user discrimination information matches, it generates the result information 66 by the advertisement of the banner advertisement 10 or the media site 6 registered in the tracking DB (S209), and performs the affiliate aggregation process (S210). Further, the processing unit 26 organizes the information stored in the affiliate DB (S211).

<About promotion management processing>
FIG. 10 shows an example of promotion management processing. The processing contents and processing procedures shown in FIG. 10 are examples, and the present invention is not limited to such a configuration.
This promotion management process is an example of the promotion management program of the present disclosure, and is executed by the affiliate server 14 which is a promotion management device.

This promotion management process includes, for example, a process A performed when the terminal device 4 accesses the service site, and a process B performed when an operation satisfying the conditions set in the tracking process is performed.
In the promotion management process A, for example, the service server 12 notifies the access information of the terminal device 4 (S311), and the service server 12 acquires the identification information, the progress information, the user discrimination information, and the like of the terminal device 4 (S312). ). The processing unit 26 accesses the tracking DB 60 and determines whether or not matching identification information and user discrimination information are stored (S313). When there is matching information (YES in S313), the processing unit 26 reads the data of the matching terminal device 4, changes the information such as the access date in the user discrimination information to the latest information, and updates the tracking DB 60. (S314, S315).

If there is no matching information in the tracking DB 60 (NO in S313), the processing unit generates user discrimination information (S316) and stores the user discrimination information, identification information, progress information, and the like in the tracking DB 60 (NO in S313). S317).

Then, the processing unit 26 transmits either the updated user discrimination information or the newly created user discrimination information and the instruction information to the service server 12 (S318).

In process B of the promotion management process, the processing unit 26 receives a conversion notification from the service server 12 and acquires information such as user discrimination information (S319). The processing unit 26 reads out the tracking DB 60 (S320) and determines whether or not there is matching user identification information (S321). When there is matching user determination information (YES in S321), the processing unit 26 determines whether or not the media information is the target of the affiliate service (S322). Further, in the determination of the media information, it is determined whether or not there is a contract with the affiliate server 14 regarding the point of advertising using the banner advertisement 10 and receiving the reward.

When the processing unit 26 has the media information (YES in S322), the processing unit 26 uses the media information to generate the affiliate result information 66 (S323), and then the product or service for which this conversion has been established, or Update processing is performed by deleting a part of the information in the tracking DB 60 including the user identification information and the user identification information (S324). In the deletion of this information, for example, the same user discrimination information in the tracking DB 60 and the products to be tracked that match and the user discrimination information matches are extracted and deleted.

[Effect of the first embodiment]
According to such a configuration, one of the following effects can be obtained.

(1) Do not make transactions or contracts with the user's terminal device, and do not allow the affiliate server 14 that the user does not recognize to directly access the terminal device 4 and collect identification information, user identification information, and the like. Therefore, the privacy of the user can be ensured.

(2) The advertising effect of the advertisement display on the media site can be confirmed by using the identification information and progress information acquired from the user's terminal device 4 by the service server 12 and the user identification information given to the user's terminal device. ..

[Second Embodiment]
FIG. 11 shows a configuration example of the promotion management system according to the second embodiment. The configuration shown in FIG. 11 is an example.
In the promotion management system 2 according to the second embodiment, for example, as shown in FIG. 11, the service server 12 accesses the browser 40 of the terminal device 4 with respect to the terminal device 4 that accesses through the banner advertisement 10 of the media site 6. Then, the identification information 50 and the progress information 52 recorded by the referrer or the like are collected. Then, the service server 12 does not determine whether or not the information collected from the terminal device 4 has user identification information for determining whether or not the user has previously accessed, and all of the collected information or all of the collected information or Only the information conditioned in advance as the information necessary for the affiliate processing is selected and transmitted to the affiliate server 14.

The processing unit 26 of the affiliate server 14 is provided with, for example, a user discrimination function unit 80, and performs discrimination processing as to whether or not the user discrimination information is included in the information received from the service server 12.

Further, in the promotion management system 2, the same as the promotion management process shown in the first embodiment may be performed except for the process of determining the presence / absence of the user discrimination information.

<About promotion management processing>
FIG. 12 shows the promotion management process. The processing content and processing procedure shown in FIG. 12 are examples.
In the promotion management process A, for example, as shown in FIG. 12, when the service server 12 notifies the access information of the terminal device 4 (S411), the identification information and progress information of the terminal device 4 are transmitted through the service server 12. Acquire (S412). The processing unit 26 uses the user discrimination function unit 80 to perform a discrimination process of whether or not the user discrimination information exists in the acquired identification information and other information (S413). When the user discrimination information is discriminated and read out (YES in S413), the processing unit 26 accesses the tracking DB 60 and determines whether the matching identification information or the user discrimination information is stored (S414). When there is matching information (YES in S414), the processing unit 26 changes the information such as the access date in the user discrimination information to the latest information and updates the tracking DB 60 (S415, S416).

Further, when the processing unit 26 determines that the acquired identification information and other information do not have the user discrimination information (NO in S413), or when there is no matching information in the tracking DB 60 (NO in S414), a new one is created. User discrimination information is generated (S417), and the user discrimination information, identification information, progress information, and the like are stored in the tracking DB 60 (S418).

Then, the processing unit 26 transmits either the updated user discrimination information or the newly created user discrimination information and the instruction information to the service server 12 (S419).

The process B of the promotion management process may be the same process as the processes S319 to S324 of FIG.

[Effect of the second embodiment]
According to such a configuration, the following effects can be obtained.

(1) The same effect as that of the first embodiment can be obtained.

(2) The identification information 50 and progress information 52 collected from the browser 40 of the terminal device 4 are determined by the processing unit 26 of the affiliate server 14 that performs tracking processing without determining the presence or absence of user identification information in the service server 12. By performing the processing, it is possible to reduce the load on the service server 12 that performs processing such as product sales.

(3) Further, even if inconveniences such as maintenance of the affiliate server 14, unintended server down, and other inconveniences such as processing stagnation occur by not performing tracking processing on the terminal device 4 on the service server 12 side. The influence of the service server 12 on the sales process of the product can be minimized.

(4) By limiting the service server 12 to the transmission / reception of information to / from the terminal device 4 and the transmission of information to the affiliate server 14, advanced and enormous processing program settings for the service server 12 can be performed. It becomes unnecessary, and the introduction load of the advertisement management system 2 can be reduced.

[Third Embodiment]
FIG. 13 shows a configuration example of the promotion management system according to the third embodiment.
In this promotion management system 2, for example, as shown in FIG. 13, the service site managed and operated by the service server 12 is composed of an affiliate page 90, a main page 42, a separate page 44, and a conversion page 46.
The affiliate page 90 includes tracking including information collection processing from the terminal device 4, transmission of identification information to the affiliate server 14, reception of user discrimination information 54, and assignment of user discrimination information 54 to the browser 40 of the terminal device 4. This is the page for executing the process. The affiliate page 90 is set to be displayed first on, for example, the terminal device 4 that accesses the service site. Therefore, it is not necessary to set the link information so as to guide the banner advertisements 10-1, 10-2, ... 10-6 presented on the media site 6 to the affiliate page 90. Further, even if bookmarks or the like are set for the main page 42 or another page 44 of the service site, the terminal device 4 is forced to display the affiliate page 90 when the service server 12 is accessed. Just do it. The affiliate page 90 is formed in the same domain as, for example, the main page 42, the separate page 44, and the conversion page 46.

Then, the service server 12 redirects the terminal device 4 that has accessed the service site to the main page 42 when the information collection and the addition of the user identification information 54 on the affiliate page 90 are completed. The affiliate page 90 is, for example, a page without characters or colors, and is displayed for one to several seconds. Therefore, the user who uses the terminal device 4 may be able to see the affiliate page 90 for a moment or not at all due to the load of the tracking process.

[Effect of the third embodiment]
According to such a configuration, the following effects can be obtained.

(1) The same effect as that of the first embodiment or the second embodiment can be obtained.

(2) The service server 12 executes a system program (not shown) when displaying the main page 42 on the terminal device 4, but displays the affiliate page 90 that performs only tracking processing before displaying the main page 42. By interposing, the execution timings of the system program and the tracking process do not overlap, and the processing load can be distributed.

(3) By distributing the processing load by interposing the affiliate page 90, when access is concentrated on the service site, the page generation process is performed when the main page 42 is displayed or moved to another page 44. You can prevent stagnation.

[Fourth Embodiment]
FIG. 14 shows a configuration example of the promotion management system according to the fourth embodiment. The configuration shown in FIG. 14 is an example.
In this promotion management system 2, for example, as shown in FIG. 14, the service site managed and operated by the service server 12 is composed of an affiliate page 90, a main page 42, a separate page 44, and a conversion page 46. Further, in the promotion management system 2, the banner advertisements 10-1, 10-2, ... 10-6 posted on the media site 6 are, for example, individual product pages as the main page 42 guided by the promotion. It shows the case where the link information is set for 92A, 92B, ... 92N.

In such an advertisement management system 2, for example, even if any of the banner advertisements 10-1, 10-2, ... 10-6 is selected and operated, when the service server 12 is accessed, the affiliate is forcibly affiliated. The page 90 is displayed, information is collected from the terminal device 4 that has been accessed as a tracking process, transmitted to the affiliate server 14, and the user discrimination information 54 is added. Then, when the tracking process on the affiliate page 90 is completed, the service server 12 refers to the link information set in the selected banner advertisements 10-1, 10-2, ... 10-6, and corresponds to the corresponding product. Redirect to pages 92A, 92B, ... 92N.

[Effect of Fourth Embodiment]
According to such a configuration, the same effect as that of the third embodiment can be obtained.

The features and modifications of the embodiments described above are listed below.

(1) In the above embodiment, an example in which the terminal device 4 accesses the service site through the media site 6 is shown, but the present invention is not limited to this. That is, in the advertisement management system 2, for example, when the terminal device 4 first accesses the service site through the banner advertisements 10-1, 10-2, ... 10-6, the conversion by purchasing the product or reserving the service is not established. In addition, even when leaving the service server 12 and then directly accessing the service site without going through the banner advertisements 10-1, 10-2, ... 10-6, the tracking process is performed. Can be done. The terminal device 4 may directly access the designated page from the second time onward by setting a bookmark (not shown) for the main page 42 or another page 44 for each product, for example. In the promotion management system 2, for example, when the service server 12 is accessed, it may be forcibly moved to the main page 42 or the affiliate page 90 to execute the tracking process.

Further, the browser 40 of the terminal device 4 stores the previously assigned user identification information and the previous identification information, but the progress information at the time of the previous access is stored, or the progress information is deleted due to the passage of time or the like. May be. In this case, the affiliate server 14 reads the user information stored in the tracking DB 60 based on the user discrimination information. In this user's information, a media ID or the like, which is the previous progress information, is stored. Therefore, when this user converts, the affiliate server 14 uses the previous or earlier progress information stored in the tracking DB 60 for the progress information of the media site that was not obtained by the tracking process this time. Propagation results information may be generated.

According to such processing, even if the session expires after leaving the website from the first browsing to the purchase of a product or service in a field that is expensive or takes time to consider, it is guided by the banner advertisement 10 and advertised. It becomes possible to grasp the effect.

(2) In the above embodiment, as a landing point for guiding the user's terminal device 4 and displaying it on the browser 40 for the banner advertisements 10-1, 10-2, ... 10-6 set on the media site 6. , The case where the preset main page 42 is displayed is shown, but the present invention is not limited to this. The service server 12 is used, for example, when a link is set to the main page 42 in which different banner advertisements 10-1, 10-2, ... 10-X arranged on the same or different media sites 6 are the same. The display content of the main page 42 may be changed for each user according to the banner advertisements 10-1, 10-2, ... 10-X via the terminal device 4 of the above.

For example, as the configuration information of the main page 42, the service server 12 stores a background color, a plurality of products, similar format information to which these products are applied, and linked banner advertisement information. Further, the service server 12 includes combination information in which different format information and background color information are associated with each banner advertisement information in which a link to the main page 42 is set. As a result, the browser 40 of the terminal device 4 selects, for example, banner advertisements 10-1, 10-2, 10-3 on the media 1 and banner advertisements 10-4, 10-5, 10- on the media 2. The main page 42 having a different configuration is displayed depending on whether 6 is selected.

According to such a configuration, the user's impression of the main page 42 to be lined can be changed according to conditions such as the background color of the media site 6, the number of banner advertisements arranged, and the arrangement state. As a user's impression, for example, when the media site has a bright background color, by adjusting the background color of the main page 42 to the same bright color scheme or conversely to a dark color scheme, the user who visually observes the service site On the other hand, it is possible to give an impression that the purchase motivation is improved and the product is browsed in a calm atmosphere. In addition, when the media site 6 had a complicated impression due to banner advertisements and other explanations, by reducing the number of products to be posted on the service site, the user was calmed down by factors such as the gap in the display configuration. It can give an impression and lead to an increase in interest in products and willingness to purchase. Further, the service server 12 or the affiliate server 14 counts the number of user visits, the probability of conversion, etc. for each banner advertisement 10-1, 10-2, 10-3, etc., and determines a predetermined standard. For users who visit through banner advertisements 10-1, 10-2, ... 10-3, which exceed the above, discounts on products, addition of benefits, changes in page display contents, and the like may be performed. By providing benefits for banner advertisements 10-1, 10-2, ... 10-3, which have excellent advertising effects in this way, it is possible to activate the advertising activities of the media site 6 and to activate the advertising activities of the user. We can expect to increase the number of visits and conversions.

As described above, the most preferable embodiment of the present invention has been described. The present invention is not limited to the above description. Various modifications and modifications can be made by those skilled in the art based on the gist of the invention described in the claims or disclosed in the form for carrying out the invention. Needless to say, such modifications and modifications are included in the scope of the present invention.

2 Advertising management system 4 Terminal equipment 6 Media site 8 Internet 10, 10-1, 10-2, ... 10-6 Banner advertisement 12 Service server 14 Affiliate server 16 Identification information collection unit 18 User discrimination function unit 20 Progress information collection Unit 22 User discrimination information addition section 24 Communication section 26 Processing section 28 Storage section 30 Identification information processing function section 32 User discrimination information generation section 34 Aggregation section 36 DB
40 Browser 42 Main page 44 Separate page 46 Conversion page 46-I, 46-II Completion page 50, 70 Identification information 52 Progress information 54 User identification information 56 Advertiser ID
58 Product Information 60 Tracking DB
601 and 621 Index part 602 User discrimination information part 603 Media ID part 604 Service site ID part 605 Advertisement No part 606 Issue date information part 607 Conversion day part 608 Used date and time part 62 Product affiliate DB
622 Service site ID part 623 Media ID part 624 Product No. part 625 Product name part 626 Operation flag part 627 Reward amount part 64 Affiliator DB
641 Affiliate ID Department 642 Media Registrant Name Department 643 Account Information Department 644 Email Address Department 645 Affiliate Information Department 66 Achievement Information 80 User Discrimination Function Department 90 Affiliate Page 92A, 92B, ... 92N Product Page

Claims (11)

On the network, the terminal device connected to the second site through the advertisement display posted on the first site, and
At least identification information and progress information are acquired from the terminal device connected to the second site, and these information are transmitted to the second server, and the user identification information notified from the second server is used as described above. The first server to be added to the identification information in the terminal device,
The progress information and the identification information acquired from the first server is stored in the storage unit, it causes stored in the storage unit in association with the identification information to generate the user identification information, the user identification information To the first server and assign it to the identification information of the terminal device, and
With
The first server accesses the terminal device when the terminal device connected to the second site satisfies the setting conditions, acquires new identification information, and obtains new identification information to the second server. Send to
Said second server, if it is the user identification information is given to the newly acquired the identification information, both by comparing said user identification information stored in the storage unit with the user identification information matches An advertising management system characterized in that the result information of the advertisement display is stored in the storage unit by doing so. The first server confirms whether or not the user identification information is included in the identification information acquired when the terminal device is connected, and transfers the identification information to the second server together with the confirmation result. Notify and
The second server newly generates the user identification information based on the confirmation result, or refers to the database of the storage unit, and if there is the same user identification information in the database, the same contents. The advertising management system according to claim 1, wherein the user identification information whose contents are partially updated is transmitted to the first server. The second server, the first check to see whether the user identification information to the identification information acquired from the server is included, to generate a new said user identification information on the basis of the check result, Alternatively, the database of the storage unit is referred to, and when the same user identification information is present in the database, the user identification information updated with the same contents or a part of the contents is transmitted to the first server. The advertising management system according to claim 1, which is characterized. The promotion according to claim 1 to 3, wherein the storage unit of the second server includes a database including specific information of the first site that displays the advertisement and the result information. Management system. The second server deletes the same user discrimination information stored in the storage unit when the setting condition is satisfied by the terminal device and the result information is generated by matching the user discrimination information. The advertising management system according to claim 1 to 4. At least the identification information and the progress information acquired from the terminal device connected to the second site through the advertisement display posted on the first site are received from the management server of the second site, and the user identification information is managed. a communication unit for transmitting to the server,
A processing unit configured to generate the user identification information to be given to the identification information of the terminal device through previous SL management server,
A storage unit that stores the identification information and the progress information acquired from the management server, and stores the generated user identification information in association with the identification information.
With
The communication unit receives new identification information acquired when the terminal device connected to the second site satisfies the setting conditions from the management server, and receives the new identification information from the management server.
Wherein the processing unit, if it is granted the user identification information to the identification information newly acquired, that they coincide by comparing said user identification information stored in the storage unit and the user identification information An advertisement management device characterized in that the result information of the advertisement display is generated by the above and the result information is stored in the storage unit. The communication unit receives the identification information acquired when the terminal device is connected and the confirmation result of whether or not the identification information includes the user identification information from the management server.
The processing unit newly generates user identification information based on the confirmation result, or refers to the database of the storage unit, and if there is the same user identification information in the database, the same content or a part thereof. The promotion management device according to claim 6, wherein the user identification information with updated contents of the above is generated and transmitted to the management server. The processing unit confirms whether or not the user identification information is included in the identification information acquired from the management server, and newly generates the user identification information based on the confirmation result, or the storage unit. When the same user identification information exists in the database, the user identification information with the same content or a part of the updated content is generated and transmitted to the management server. The advertising management device according to claim 6. It is a promotion management program to be realized on a computer.
A function to acquire at least identification information and progress information acquired from a terminal device connected to the second site through the advertisement display posted on the first site from the management server of the second site and store them in the storage unit. ,
A function of generating the user identification information to be added to the identification information of the terminal device through the management server, and
A function of storing the acquired identification information and the progress information in the storage unit, and storing the generated user discrimination information in the storage unit in association with the identification information.
A function of transmitting the user identification information to the management server and
A function of acquiring new identification information acquired when the terminal device connected to the second site satisfies the setting conditions, and a function of acquiring new identification information from the management server.
If the user discrimination information is added to the newly acquired identification information, a function of comparing the user discrimination information with the user discrimination information stored in the storage unit is used.
And generating the results data of the advertisement display by said user recognition information stored user identification information and in the storage unit to the newly acquired the identification information match,
A promotion management program characterized in that the computer is executed. A function of acquiring the identification information acquired when the terminal device is connected and a confirmation result of whether or not the identification information includes the user identification information from the management server.
The user discrimination information is newly generated based on the confirmation result, or when the same user discrimination information exists in the database, the user discrimination information with the same content or a part of the updated content is generated, and the user discrimination information is generated. The function to send to the management server and
9. The promotion management program according to claim 9. A function for confirming whether or not the user identification information is included in the identification information acquired from the management server, and
Based on this confirmation result, the user identification information is newly generated, or the database of the storage unit is referred to, and if the same user identification information exists in the database, the same content or a part of the content is updated. A function to generate the user identification information and send it to the management server,
9. The promotion management program according to claim 9.

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