JP2002024686A - Network advertisement distribution management system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To increase the number of affiliate sites by constructing a system capable of promoting the recruitment of new affiliate sites by a device and efforts of an existing site, concerning a network advertisement management system for managing distribution of advertisements such as a banner advertisement by making use of the Internet. SOLUTION: A commercial site device of an advertiser, one or more advertisement inserted site devices for inserting an advertisement in a page for advertisement inserting of the advertiser, and a management device for managing distribution of the advertisement to the page for advertisement inserting and payment of the charge of advertisement inserting are arranged on a network. If there is a site which became an advertisement inserted site of a commercial site according to the recruitment of the advertisement inserted page of the commercial site through a certain advertisement inserted site, the management device makes the parental relation in which the advertisement inserted site is a child site and a relay advertisement inserted site is a parent site. After that, if goods are bought in the commercial site through the child site, the charge is paid to also the parent affiliate site in the parental relation to the child site in the form of a reward for invitation.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a network advertisement management system for increasing the number of advertisement posting sites in a system for performing electronic commerce such as online shopping through banner advertisements on WWW pages using the Internet or the like. is there.

[0002]

2. Description of the Related Art As a method of increasing access to a commercial site for online shopping or the like on the Internet, a banner advertisement is posted on WWW pages of various sites on the Internet, and a customer who accesses the site receives the WWW page. In recent years, a method of connecting to a commercial site by clicking a banner advertisement has increased.

[0003] With the use of such banner advertisements, traffic to commercial sites has been rapidly increasing, but at the same time, advertising costs paid by commercial sites have been increasing as well. This is because many of these banner advertisements have a system in which the advertisement cost is simply paid for the publication period or the like regardless of whether or not the product sales result is obtained. Thus, recently, the cost performance of the actual effect of advertising costs has been questioned, and each advertiser has begun to be interested in lower cost advertising distribution systems.

[0004] As one of them, a success reward type advertisement distribution system has been receiving attention in recent years. This is usually called an affiliate program, and is a system in which a customer (user) pays an advertisement cost according to the sales performance only when he / she actually buys a product after seeing the banner advertisement. Affiliate sites (sites that publish banner ads on WWW pages) range from huge sites with a large number of accesses to small personal sites, and well-known commercial sites create a large number of such affiliate sites (for example, tens of thousands of sites). It is said that it has come to have).

[0005] It has been pointed out that it is complicated to manage such an extremely large number of affiliate sites independently by a commercial site itself. At present, the development of such affiliate sites, the distribution / management of posted advertisements, the payment of advertising costs, and the like are performed. Affiliate agency service companies that manage the Internet on behalf of commercial sites have come to appear, and this kind of complexity has been solved.

[0006]

In an online shopping system using such a banner advertisement, the simplest way to increase the number of customers visiting an advertiser's commercial site is to post the advertiser's banner advertisement. The number of advertising sites (affiliate sites) may be increased. In particular, in a system where the advertising fee is paid in the form of a success fee only when purchasing a customer, even if the number of affiliate sites increases, the advertising fee will not be charged unless the customer purchases, so the affiliate site Large numbers are not an expense issue.

[0007] Therefore, how to recruit affiliate sites that publish advertiser banner advertisements and increase the number of affiliate sites will require a certain amount of effort and contrivance.

[0008] The present invention has been made in view of such circumstances, and aims to further increase the number of affiliate sites by constructing a system that can promote the recruitment of new affiliate sites with the ingenuity and effort of the existing affiliate sites themselves. The purpose is to:

[0009]

In order to solve the above-mentioned problems, a network advertisement distribution management system according to the present invention is provided with a commercial site device for posting a commercial page of an advertiser and a commercial site device linked to the commercial site device. Network advertisement distribution management in which at least one advertisement placement site device that places an advertisement on an advertisement placement page and a management device that distributes the advertisement to the advertisement placement page and manages payment of an advertisement placement fee are arranged in a network. A management system, the management device, if there is a site that has become an advertising site of the commercial site in response to recruitment of an advertising site of the commercial site through an advertising site, the advertising site is a child site, Create a parent-child relationship with the posting site as the parent site, and then purchase products on the commercial site via the child site Went Once, it was constructed to pay the fee in the form of solicitation incentives to parents Afuryeito site in the child site and the parent-child relationship.

[0010]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a diagram showing an overall configuration of a network advertisement distribution management system as one embodiment according to the present invention. First, an overview of services provided by the network advertisement distribution management system will be described with reference to FIG.

Reference numeral 1 denotes a communication terminal such as a personal computer of a customer (hereinafter, simply referred to as a customer 1), which is a WWW for browsing a WWW page through the Internet 5.
Has a browser.

Affiliate site 2 is provided with a WWW server capable of presenting a WWW page (a hyperlink (a reference pointer to another document) is embedded), and an advertisement banner linking to commercial site 3 is displayed on the WWW server. On the page. In the example of FIG. 1, only two affiliate sites 2 are shown, but in reality, many sites exist in this system.

[0013] When the customer 1 (or visitor) who accesses the affiliate site 2 on which the banner advertisement is posted wants to use the commercial site 3 for the banner advertisement, the customer 1 (or the visitor) clicks on the banner advertisement and the commercial site 3 as the advertiser is clicked. The commercial site WWW server can be accessed via the Internet using the URL embedded in the banner advertisement. This URL contains Quer
Affiliate site ID, website ID, contract ID, advertisement I in y String (field after? mark in URL)
D is given by the affiliate site 2 and is also brought to the commercial site 3 as it is.

The advertiser's commercial site 3 has a number of affiliate sites 2 that have contracted to publish the banner advertisement. This commercial site has a WWW server and a management device, and the WWW server has a page on product purchase on its WWW page, and also has a page for registration requirements for new affiliate sites.

When a customer terminal 1 (hereinafter simply referred to as a customer 1) accesses a commercial site 3 via a banner advertisement posted on a WWW page of an affiliate site 2 and performs online shopping at the commercial site 3, the management device Is the customer 1 in the online shopping
When the page movement route information and the sales information are obtained, the advertisement publication fee on the affiliate site 2 is calculated based on the sales information and the like, and the payment is made.

Also, a visitor who has visited an affiliate site 2 sees a banner advertisement or the like for recruiting an affiliate site posted on the site, accesses a corresponding advertiser's site, and obtains the affiliate site recruitment / application guidelines. When you look at the page and register as a new affiliate site, a parent-child relationship is established between the newly affiliated visitor and the affiliate site 2 through which the visitor passed when applying. I do. That is, the affiliate site 2 that has passed through the above becomes the parent affiliate site, and the visitor becomes the child affiliate site.

When this parent-child relationship is established, as shown in FIG. 2, a parent affiliate site item is prepared as a basic table item of the affiliate site on the database, and a parent affiliate of the basic table of the child affiliate site which is a child is prepared. In the site item, an affiliate site ID (identification number) of the parent affiliate site established by the parent-child relationship is described.

The calculation of the advertisement insertion fee is performed by a so-called success fee method. When a customer 1 accesses a commercial site 3 through an affiliate site 2 and actually purchases a product provided by the commercial site 3, the sales result is calculated. Is paid to the affiliate site 2 that the customer has actually passed through in the form of an advertisement insertion fee. At this time, if the affiliate site has a parent affiliate site, the parent affiliate site pays money in the form of a solicitation reward.

The commercial site 3 has a cookie issuing function of issuing a cookie to a visitor who accesses the own site. This cookie is a cookie ID sent from the WWW server to the WWW browser to identify the visitor. It is.

Hereinafter, the operation of the system of this embodiment will be described. As shown in FIG. 1, the WWW page displayed on the affiliate site 2 has a banner advertisement area set by the management device of the commercial site 3 for advertisement distribution management. 3 is embedded therein. When the customer 1 accesses the affiliate site 2, an image of a WWW page (a WWW page described by an HTML code) of the affiliate site 2 is sent to the customer 1. Customer 1
Clicks on the banner advertisement of this WWW page to access the commercial site 3 using the URL of the commercial site 3 of the advertiser embedded in the banner advertisement.

As a result, it is assumed that the page corresponding to the customer 1 is displayed, the customer 1 proceeds to the WWW page of the commercial site 3 until the purchase page, and the customer 1 purchases a product on the purchase page.

The management device of the commercial site 3 calculates and pays an advertisement publication fee as a success fee paid to the affiliate site passed by the customer 1 based on the product purchase information. At this time, if the identification number of the specific parent affiliate site is described in the parent affiliate site item of the basic table of the child affiliate site 2, it is determined that there is a parent affiliate site in parent-child relationship with the affiliate site via the child. I do. In this way, when there is a parent affiliate site, a certain amount of solicitation reward is calculated for the parent affiliate site, and the parent affiliate site shown in FIG.
The acquired amount is recorded in the parent affiliate site success reward acquisition table and paid to the parent affiliate site. This solicitation reward (acquired amount) is calculated and recorded separately from the normal success fee (publication publication fee) of the parent affiliate site 2. The amount of the solicitation reward is set to, for example, 5% of the success reward (advertising fee) acquired by the child affiliate site.

In implementing the present invention, various modifications other than those described above are possible. For example, in the above-described embodiment, the description has been given assuming that the management device provided in the commercial site 3 performs the distribution of the advertisement, the calculation and the payment management of the advertisement fee (such as the advertisement publication fee or the solicitation bounty by the success fee), The present invention is not limited to this, and this management device can be used as an affiliate agent for developing affiliate sites, distributing and managing posted advertisements, and managing advertising payments separately from the commercial sites. The service company may be operated and managed.In this case, a management site operated by the affiliate site agency service company is provided on the network, and the affiliate site agency service company's administration site has a large number of commercial sites and Affiliate site contracts to manage and distribute advertisers' commercial site ads to affiliate sites. If you visit the commercial site via the affiliate site service company's affiliate site and make a purchase, etc., you will receive the purchase information from the commercial site through the network at any time, and based on the purchase information, etc. Advertisement distribution management such as calculation / payment of an advertisement insertion fee to the server may be performed instead.

In the above-described embodiment, the period for paying the solicitation bounty to the parent affiliate site of the child affiliate site has not been described. However, this may be limited to any number of years, or may be limited to the child affiliate site via the child affiliate site. May be used until the number of times the user accesses the target commercial site and purchases the product reaches a predetermined number.

[0025]

As described above, according to the present invention, when an affiliate site solicits a visitor to the affiliate site to become a new affiliate site of a commercial site, the affiliate site is provided with a solicitation reward. This can encourage further efforts and ingenuity, thereby increasing the number of affiliate sites that advertise commercial sites.

[Brief description of the drawings]

FIG. 1 is a diagram showing a network advertisement distribution management system as one embodiment according to the present invention.

FIG. 2 is a diagram showing a basic table of a child affiliate site.

FIG. 3 is a diagram showing a parent affiliate site success reward acquisition table of a parent affiliate site.

[Explanation of symbols]

 1 Customer 2 Affiliate site 3 Commercial site

Claims (1)

[Claims] Claims: 1. A commercial site device for posting a commercial page of an advertiser, one or more advertisement site devices for displaying an advertisement linked to the commercial site device on an advertisement page, and the advertisement page. A network advertisement distribution management system in which a management device that distributes an advertisement and manages payment of an advertisement insertion fee is arranged in a network, wherein the management device responds to a recruitment of an advertisement insertion site of a commercial site through an advertisement insertion site. If there is a site that has become the advertising site of the commercial site, create a parent-child relationship with the advertising site as a child site and the via advertisement site as a parent site, and then enter the commercial site via the child site. If you make a purchase or other product in the above, pay the fee in the form of a solicitation bounty to the parent affiliate site that has a parent-child relationship with the child site. Network advertisement distribution management system configured as follows.