JP2008015603A - Advertisement information provision system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an inexpensive advertisement information provision system for easily delivering and publishing a simple advertisement in a short sentence form like a classified advertisement with a relatively low cost and for increasing opportunities to be browsed. <P>SOLUTION: The advertisement information provision system comprises a management company managing advertisement data; affiliate Web sites making affiliate contracts for advertisement deliveries with the management company; and clients connected with the Web sites so as to communicate therewith and deliver advertisement application data and advertisement data to the Web sites. The management company manages the application data and the advertisement data from the clients, and the Web sites transfer the application data and the advertisement data between the management company and the clients. The clients may perform advertisement applications and affiliate offers with the management company from screens with the advertisements published thereon, and when the clients applies the advertisements to any Web site, the same advertisements are reflected to other affiliate Web sites. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an advertisement information providing system, and more particularly to an advertisement information providing system that effectively distributes advertisement information and content information via a network represented by the Internet.

In recent years, with the widespread use of communication networks such as the Internet, methods have been proposed for posting advertising media on homepages or notifying by e-mail. As advertising methods using the Internet, e-mail, etc., systems such as those disclosed in Patent Document 1 and Patent Document 2 have been proposed.
Japanese Patent Laid-Open No. 2002-24587 JP 2003-30535 A

  Conventionally, there are various methods as seen in Patent Documents 1 and 2, etc., and most of these conventional methods are methods for browsing advertisements distributed by advertisers on user terminals, that is, personal computers. This is a method of browsing websites, etc., both of which have low distribution and browsing opportunities, low advertising effectiveness, high advertising costs for low advertising effectiveness, cumbersome advertising, and three-line advertising There is a problem that it cannot be used easily for simple advertisements such as

  The present invention has been made in view of the above-mentioned problems, and its purpose is to easily publish and publish a short advertisement such as a three-line advertisement at a relatively low cost and to be viewed. It is to provide an advertisement information providing system devised so that opportunities are greater than those of conventional advertising methods.

In order to achieve the above object, the invention of claim 1 is capable of communicating with a management company that manages advertisement data, a partner website that has partnered with the management company for an advertisement distribution contract, and the partner website. An advertisement information providing system comprising a client that is connected and distributes advertisement application data and advertisement data to the affiliated website,
The management company has management means for managing the advertisement application data and advertisement data from the client, and the partner website transfers the client application application data and advertisement data between the management company and the client. The client transmits and receives advertisement application data and advertisement data to and from the management company via the partner website, and the client of the management company based on the advertisement application data and advertisement data. It has a transmission / reception means for receiving management data by the management means.

  The invention of claim 2 is characterized in that the affiliate website is connected to the management company via a communication network together with other affiliate websites, and is affiliated with an affiliate contract.

  In the invention of claim 3, the management company and each affiliated website that is a partner company with the management company transmit and receive various data linked to each other, and each affiliated website and client also exchange various data with each other. When the client, who is the advertiser, applies for an advertisement to the management company through transmission / reception, the applied advertisement data is also distributed to all other affiliated websites that have an affiliate agreement with the management company.

  In the invention of claim 4, when the client applies for an advertisement, the management company processes the advertisement data based on the advertisement data, an advertisement data image including a predetermined advertisement text, a detailed explanation place, and other advertisements in the same category. , Create an ad specification data image including an advertising placement window and an advertising alliance window, send the ad data image and ad specification data image to the client's screen, and click on the ad text to jump to the ad spec data image It is characterized by doing.

  The invention of claim 5 is instantly reflected in the management company when there is an application for an advertisement from a client to a partner website, and the administrator determines whether it is illegal or appropriate. It is characterized by approving from the management screen and notifying the client of the approval notification.

  In the invention of claim 6, the partner website browses the advertisement data of the management site, shifts from the client-dedicated page to the register page of the partner website, determines the ID and password, and inputs information necessary for the partner. The screen of the affiliated website is displayed.

  The invention of claim 7 is characterized in that the client shifts from a client-dedicated page to an application page, determines an ID and password, and inputs customer information necessary for an advertisement application.

  In the invention of claim 8, the management company registers the PR comment, the three-line advertisement and the image displayed on the client-dedicated page, and if there is no mistake referring to the confirmation screen, the management company is dedicated to the client who is the applicant. An ID and a password are issued, and a dedicated page (management screen) for managing a three-line advertisement is given to the client.

  According to the present invention, an application for a three-line advertisement can be made on the screen on which the three-line advertisement is posted, and an affiliate application with the advertising company (management company) can be made on the screen on which the three-line advertisement is posted. This makes it easy to collaborate with management companies on the website. Posted advertisements are posted on a collection of links provided by the management company, and similar advertisements can be viewed together on the community square. When a client applies for an advertisement on a certain website, the advertisement is automatically linked to the management company. All other contracted sites that have signed an affiliate agreement with the same ad will be reflected and the opportunity for advertising will be expanded. In addition to being able to put out and publish easily, it is possible to exhibit the advantage that the opportunity for browsing is greater than the conventional advertising method.

  Hereinafter, an advertisement information providing system according to the present invention will be described with reference to the drawings. FIG. 1 is a configuration diagram of an advertisement information providing system according to an embodiment of the present invention. In FIG. Information management company), 11A to 11D are affiliated websites (Web sites), 12 are clients that are advertisers, and 13 is the Internet that is a communication network. The management company 10 and the affiliated websites 11A to 11D are connected via the Internet 13. Further, each client 12 and a predetermined affiliate website 11A are connected to be communicable. Furthermore, although FIG. 1 only shows that the affiliated website 11A is associated with the client 12, the other affiliated websites 11B, 11C, and 11D each have an associated client.

  These management company 10, each affiliated website 11A to 11D, and each client 12 ... each have a central processing unit (CPU), a memory, a hard disk, a keyboard, a mouse, a CD-ROM, a display, a communication board, and the like. Having a computer system.

  The CPU performs processing based on the advertisement information providing server program recorded on the hard disk. The memory provides a work area for the CPU. The hard disk records and holds other applications such as an operating system (OS) and an advertisement information providing program, and the hard disk records and holds content pages, advertisement pages, and the like provided to each affiliated website.

  The CD-ROM drive reads CD-ROM data, such as reading an advertisement providing server program from a CD-ROM in which an advertisement information server program is recorded. The communication port has a communication circuit connected to the Internet or the like, and transmits / receives data to / from an external communication device.

  The hard disk stores programs such as an operating system, a server program, an advertisement information providing program, and the like, and a content page and an advertisement page are recorded as home page data. The OS is a program that manages execution of various programs and management of peripheral devices. The server program is a program for transferring data at a position indicated by a URL (Uniform Resource Locator) using HTTP (Hyper Text Transfer Protocol).

  The advertisement information program is recorded corresponding to the advertisement providing program for embedding the link to the selected content, the content providing program for including the link of the transmitted advertisement page to the content, and the transmitted advertisement page. An advertisement counting program for updating the number of receptions is provided.

  A content page is data for a web page provided by a content provider. The advertisement page is data for a web page on which an advertisement provided by the advertisement provider is displayed.

  The management company 10 and the affiliated websites 11A to 11D, which are affiliated companies with the management company 10, respectively link and transmit various data such as image data and content data to each other. 11D and clients 12 ... also transmit and receive various data to and from each other. Therefore, when the advertiser client 12 applies for an advertisement to the management company 10, the applied advertisement data is also distributed to all other affiliated websites 11A to 11D that have an affiliate contract with the management company 10. become.

FIG. 2 is an explanatory diagram showing an application for an advertisement and a state in which the applied advertisement is reflected on another site. As shown in FIG. 2, the general client 12 (computer classroom manager)
“Student recruitment,
A good location, a 0-minute walk from Yokohama Station, and the email address of the computer classroom. "
For example, if a three-line advertisement comprising three lines is applied to the website 11A, the three-line advertisement is distributed to the management company 10 and the other websites 11B to 11D. That is, when the client 12 applies for an advertisement to a predetermined affiliate website 11A, the same advertisement is reflected on all other contracted sites that have concluded affiliate contracts with the management company 10.

  FIGS. 3 and 4 are advertisement specifications and client-related screens. When the client 12 applies for an advertisement, the advertisement data is transmitted to, for example, the affiliated website 11A, and the management company via the affiliated website 11A. 10 is delivered. The management company 10 processes the advertisement data based on the advertisement data, creates the advertisement specification data shown on the screen A in FIG. 3 and the advertisement specification data shown on the screen B in FIG. 4, and sends the advertisement specification data via the affiliated website 11A. To the client 12 screen.

  FIG. 3 is a screen A shown on the screen of the client 12 and includes advertisement texts 21 and 22 of predetermined three-line advertisements. FIG. 4 is a screen B shown on the screen of the client 12 and includes a detailed explanation place 23, another advertisement 24 in the same category, an advertisement placement window 24, and an advertisement cooperation window 26.

  When the advertisement text 21 or 22 on the screen A in FIG. 3 is clicked, the screen jumps to the screen B in FIG. The screen data is pasted from the advertisement management company 10 and transmitted from the affiliated website 11A onto the screen of the B screen. As shown in the screen B of FIG. 4, the three-line advertising client dedicated page includes a detailed explanation place 23 of the advertisement clicked on the screen A, other advertisements 24 in the same category, an advertisement application application window 25, and an advertising alliance. The dedicated window 26 is displayed.

  Here, the three-line advertisement is a text advertisement on the web, and the advertisement text of the three-line advertisement is posted on all sites that are affiliated with the advertisement. The display position of the advertisement text varies depending on the will of the affiliated websites 11A to 11D. The advertisement text pasted on the affiliated website automatically displays the advertisement text selected fairly by the program. Clicking on the displayed advertisement text jumps to an advertisement page (B screen) provided by the three-line advertisement. The advertisement publisher (client 12) can arbitrarily select the number of lines of the advertisement text from 3 to 5 lines (basic is 3 lines, and the fee increases as the number increases).

  Further, the screen B in FIG. 4 is a page dedicated to the three-line advertising client. By clicking on the character advertisement displayed on the screen A, the screen jumps to the page in the format B screen dedicated to the clicked advertisement text. The detailed description place 23 on the B screen can be freely edited by the client. The other advertisement parts 24 in the same category of the B screen are displayed with fair judgment by the program. The reason is improved migratory performance. When an advertisement placement application is made via an advertisement display affiliated website displaying a three-line advertisement as shown in the A screen, a reward determined by the management company 10 is paid (affiliate). The advertisement placement application window 25 on the B screen exists only on this page. The reason why the advertisement placement window 25 for the B screen exists only on this page is to make it easier for the advertising affiliation website to obtain affiliate rewards. The advertisement publisher can arbitrarily select the detailed explanation place 23 on the B screen from 1 to 3 (the basic is 1 step, and the fee increases with each increase).

  The application window 26 for advertising cooperation on the B screen also exists only on this page. The reason why the application window 25 for advertising on the B screen and the application window 26 for advertising alliances exist only on this page is to make it easier for the advertising alliance website to obtain affiliate rewards and to apply for advertising alliances. This is to make it easier to do. The advertisement publisher can arbitrarily select the number of stages 23 of the detailed explanation place 23 on the B screen from 1 to 3 (the basic is 1 stage, and the fee increases as the number increases).

  FIG. 5 is an enlarged view for explaining the details of the application screen 25 for advertisement placement on the screen B and the application contact screen 26 for advertising affiliation. There are comments regarding information and publication fees, and the application partner 26 for advertising alliances has comments regarding the characteristics and rewards of three-line advertising. 25S and 26S are application keys provided at the windows 25 and 26, respectively.

  FIG. 6 shows a flow of operations of the affiliated website. In step B-1, the client 12 sees a three-line advertisement on the management site. In step B-2, the client-specific page is accessed from the client-specific page to the registration page of the affiliated websites 11A to 11D like a three-line advertisement. In step B-3, when the ID and password are determined and information necessary for the affiliation is input, the screens of the affiliation websites 11A to 11D are displayed. Items to be registered are displayed on the screens of the affiliated websites 11A to 11D. Items to be registered include a three-line advertising ID, a password consisting of a confirmation password, a person in charge (first name), a person in charge (first name), a reading, a postal code and prefecture name, an email address, etc. Membership information, site name, affiliate website, general website, affiliate log website registration form, such as affiliate log, and account registration.

  In step B-4, a dedicated ID and password are issued to the applicant at the above time, and a dedicated page (management screen) for managing the three-line advertisement is given, and approval is made of waiting for approval, approved, and impossible After confirming the status, the affiliate website consisting of the site name and site category is registered. In step B-5, an approval mail from the management company 10 is awaited, an ID and a password are input, and the approval state is confirmed on the management screen. In step B-6, if it is determined that the management company 10 is an appropriate site without any illegality, an approval notification e-mail will be sent to the three-line advertisement display source page on the management screen. Affix a three-line advertisement display tag.

  If the general client 12 applies from the “application page” of the three-line advertisement through the advertisement affixed to the affiliated websites 11A to 11D, assuming that the application is made in the above procedure in step B-7 and operated as the affiliated website. Are subject to billing. In Step B-8, 50% of the sales of the three-line advertisements become sales of the affiliated websites 11A to 11D, the fee is stocked in the management screen, and the affiliated websites 11A to 11D themselves are also stocked. Can be published. In step B-9, if you wish to pay out without using it, when you have reached the minimum payout amount, select payout request and transfer it to the designated account on the affiliated website on the 10th day of the following month.

  FIG. 7 shows the flow of operations of the management company 10. In step C-1, if there is a request for application 11A to 11D to the affiliated website, it is immediately reflected on the management screen, and whether the administrator is illegal or appropriate. Determine whether. In step C-2, if there is no illegality, the management company 10 approves from the management screen, and notifies the affiliate websites 11A to 11D of the approval and the URL address of the three-line advertisement display source page by e-mail. In step C-3, the management company 10 confirms whether the advertisement tag of the three-line advertisement is displayed on the affiliated websites 11A to 11D. In step C-4, when the affiliated websites 11A to 11D wish to pay out, the payment is made on the 10th day of the following month with the end of the month as the closing date. In step C-5, if there is an application for a three-line advertisement from the general client 12, it is immediately reflected in the management screen, and the management company 10 determines whether there is any illegality. In step C-6, if there is no illegality, the management company 10 approves from the management screen, and automatically transmits a notification of approval and a guide mail such as a payment destination to the client 12. If it is confirmed in step C-7 that the designated account has been deposited, the management company 10 selects a placement that can publish an advertisement instantly from the management screen, and the book is posted.

  FIG. 8 shows the flow of operations of the client 12 when applying for a three-line advertisement. In step A-1, the client 12 sees a three-line advertisement on the affiliated (other company) websites 11A to 11D. In step A-2, go to the application page from the dedicated client page. In step A-4, the management company 10 registers the PR comment, the three-line advertisement, and the image displayed on the client-dedicated page, and looks at the confirmation screen. If there is no mistake in seeing the confirmation screen in step A-5, the management company 10 presses the send button. In steps A-3, A-4, and A-5, as customer information, a three-line advertisement ID consisting of a password, a confirmation password, an advertising member information consisting of a person in charge, a zip code address and a mail address, and a site name, Enter the site category.

  At the time of the above in step A-6, a dedicated ID and password are issued to the applicant, and a dedicated page (management screen) for managing the three-line advertisement is given.

  In step A-7, an approval mail from the management company 10 is awaited. Next, input the ID and password, and confirm the approval status on the management screen, such as waiting for approval, waiting for payment, or being posted. If it is determined in step A-8 that the advertisement is not illegal, an e-mail specifying the fee and the payment (transfer) destination is sent to the e-mail address of the client 12. If the client 12 pays the monthly usage fee for the advertisement in step A-9, the client 12 can rewrite it during the period.

  As described above, according to the advertisement information providing system according to the embodiment of the present invention, the client 12 can apply for the three-line advertisement from the client screen on which the three-line advertisement is posted. In addition, the client 12 who wishes to register on the affiliated websites 11A to 11D can apply for an affiliate with the advertising company (management company) 10 from the screen of the client 12 on which the three-line advertisement is posted. Collaboration with management companies through the websites 11A to 11D is simplified. The posted advertisement is posted on a link collection prepared by the management company 10, and similar advertisements can be viewed together in the Community Square. Furthermore, when the client 12 applies for an advertisement to the affiliated websites 11A to 11D, the same applies to all other contracted websites 11A to 11D that have concluded affiliate contracts with the management company 10 by automatic mutual links of advertisements. The advertisement is reflected and the opportunity of the advertisement is expanded.

The block diagram which shows schematic structure of the advertisement information provision system by the Example of this invention. Explanatory drawing explaining the state where the advertisement application of this invention and the applied advertisement are reflected in other affiliated websites. A screen showing an advertisement for a partner website. The detailed screen displayed by clicking the three line advertisement text of FIG. The enlarged view of each key part for an advertisement application in the advertisement information provision system by the Example of this invention, and an affiliate application. The flowchart explaining operation | movement of the affiliated website in the advertisement information provision system by the Example of this invention. The flowchart explaining operation | movement of the management company in the advertisement information provision system by the Example of this invention. The flowchart explaining operation | movement of the client in the advertisement information provision system by the Example of this invention.

Explanation of symbols

10 Management Company 11A to 11D Partner Website 12 Advertiser Client 13 Communication Network Internet 21, 22 Ad Text 23 Detailed Explanation Location 24 Other Advertisements in the Same Category 25 Advertisement Placement Application 26 27 Comments for advertising applications 28 Comments for partnering applications

Claims (8)

A management company that manages advertisement data, a partner website that has partnered with the management company to distribute advertisements, and that is connected to the partner website so that it can communicate with the partner website. An advertising information providing system comprising clients that
The management company has management means for managing the advertising application data and advertising data from the client,
The partner website has a transmission / reception processing means for transferring the advertisement application data and advertisement data of the client between the management company and the client,
The client transmits / receives advertisement application data and advertisement data to / from the management company via the partner website, and receives management data by the management means of the management company based on the advertisement application data and advertisement data. A system for providing advertisement information, characterized by comprising means.   The advertising information providing system according to claim 1, wherein the affiliate website is connected to the management company via a communication network together with other affiliate websites, and is affiliated with an affiliate contract.   The above management company and the affiliated websites that are affiliated companies with the management company are linked to each other and send / receive various data, and each affiliated website and client also send / receive various data to / from each other and are advertisers. 3. When the client applies for an advertisement to a management company, the applied advertisement data is also distributed to all other affiliated websites that have an affiliate agreement with the management company. Advertising information provision system.   When the client applies for an advertisement, the management company processes the advertisement data based on the advertisement data, and includes an advertisement data image including a predetermined advertisement text, a detailed explanation location, other advertisements in the same category, an advertisement placement window, and an advertisement. An advertisement specification data image including an advertising alliance window is created, the advertisement data image and the advertisement specification data image are transmitted to the client screen, and jumping to the advertisement specification data image when the advertisement text is clicked. Item 4. The advertisement information providing system according to any one of Items 1 to 3.   When there is an application for an advertisement request from a client to a partner website, it is immediately reflected in the above management company, and the administrator determines whether it is illegal or appropriate, and if there is no illegality, approves it from the management screen and approves it. The advertisement information providing system according to any one of claims 1 to 4, wherein the notification is sent to the client.   The above affiliate website browses the advertising data of the operation site, moves to the registration page of the affiliate website from the client-dedicated page, determines the ID and password, and enters the information required for the partnership, and the screen of the affiliate website is displayed. The advertisement information providing system according to claim 1, wherein the advertisement information providing system is displayed.   7. The advertisement information providing system according to claim 1, wherein the client shifts from a client-dedicated page to an application page, determines an ID and a password, and inputs customer information necessary for the advertisement application. .   The management company will register the PR comment and three-line advertisement and image displayed on the client-specific page, and if there is no mistake referring to the confirmation screen, a dedicated ID and password will be issued to the client who is the applicant, 8. The advertisement information providing system according to claim 1, wherein a dedicated page (management screen) for managing a three-line advertisement is provided to the client.

Images