JP2006098888A - Communication network advertisement distribution program, communication network advertisement distribution system, and communication network advertisement distribution method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To realize an advertisement distribution program suitable for displaying an advertisement image on a browsing screen when browsing web contents. <P>SOLUTION: In an advertisement distribution method, a browsing request is transmitted from a user terminal 10 to a web server 14 through the Internet 12, and an advertisement image is distributed to the user terminal 10 when a web content is distributed from the web server 14 to the user terminal 10 in response to the browsing request, and an advertisement display command to display the distributed advertisement image on the user terminal when displaying the content is transmitted from the web server 14 to an advertisement server 18, whereby a prescribed time (for example, several seconds) at the time of or before the display start of the web content is utilized as an advertising medium. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an advertisement distribution program, an advertisement distribution system, and an advertisement distribution method for displaying an advertisement image on a browsing screen when browsing web content.

  The advertisement distribution program is, for example, an HTML file (Hyper Text Transfer Language file) in which web contents of various contents are described, and is installed in a content distribution server. In response to a browsing request transmitted from the user terminal via a network (for example, the Internet), the advertisement distribution program distributes the advertisement image together with the content and displays it on the WWW browser of the user terminal.

  In such an advertisement distribution program, a part of the display area of the browser is secured as advertising media, a banner advertisement is displayed in the secured area, and when the banner advertisement is clicked with a mouse or the like, the banner advertisement is supported. An advertisement is distributed from an advertisement server and displayed on a user terminal (see, for example, Patent Document 1).

JP 2001-306520 A

  By the way, as shown in Patent Document 1, when a banner advertisement is displayed by securing a part of the display area of the browser as an advertising medium, the content design (for example, arrangement of characters and images) is caused by the image size of the banner advertisement. ) Is subject to certain restrictions. Here, since the display content and the image size are frequently updated so as to indicate the latest advertising information, the design of the content is changed every time the banner ad image size is updated. May be necessary and inconvenient.

  In addition, since a part of the content display area will be used as advertising media, the amount of content described per display screen is limited, so it may take time for users to search for content of high interest. May feel uncomfortable.

  An object of the present invention is to realize an advertisement distribution program suitable for displaying an advertisement image together with content.

  In order to solve the above problems, an advertisement distribution program according to the present invention provides a command for distributing and displaying content on a user terminal that is a transmission source of a browsing request in response to a browsing request transmitted via a network, At the time (for example, at the start of distribution or before the start of distribution), an instruction to distribute the advertisement image to the user terminal via the network is transmitted to the advertisement server having a database storing the advertisement image via the network. An instruction for displaying an advertisement on the user terminal when content is displayed (for example, at the start of display or before display) is described.

  That is, when the viewer inputs a content browsing request from the user terminal, the advertisement image is downloaded to the user terminal simultaneously with or before the content is downloaded to the user terminal. The downloaded advertisement image is displayed on the user terminal for a predetermined time (for example, several seconds) at the start or before the start of display of the content, and then automatically disappears from the screen. After the advertisement image disappears, only the requested content is displayed.

  In short, a predetermined time at the start of display of content or before the start of display is used as an advertising medium. This makes it possible for an advertisement image to be displayed without affecting the design or display area of the content, which is convenient for viewers and content creators. That is, since advertisement information unnecessary for the viewer is not displayed, the viewer does not feel uncomfortable, and the content creator can create content using the entire display area of the user terminal. Also, the content design is not limited like a banner advertisement.

  In this case, a real-time playback moving image can be used as the advertisement image. In addition, by displaying the advertisement image in a translucent manner so as to be superimposed on the content, it is possible to visually recognize the content while viewing the advertisement.

  Further, during the display of the advertisement image, the content displayed on the user terminal is made inactive, and the content can be activated after the display of the advertisement image is finished. As a result, for example, the hyperlink function of the content is disabled while the advertisement image is displayed, so that other content can be prevented from being newly displayed on the display screen of the user terminal, and the advertisement can be reliably viewed by the viewer. Can be made.

  An advertisement distribution system can be constructed by including a content distribution server in which such an advertisement distribution program is mounted and an advertisement server that distributes an advertisement image to a user terminal in accordance with a distribution command transmitted from the content distribution server. it can.

  In addition, the user terminal of the present invention implements a browsing unit that transmits a browsing request via a network and displays the downloaded content in response to the browsing request. The advertisement image is downloaded from the advertisement server via the network (for example, at the start of download or before the download is started), and the advertisement image is displayed on the content for a predetermined time when the content is displayed. .

  The advertisement distribution method of the present invention includes a step of transmitting a browsing request from a user terminal to a content distribution server via a network, a step of distributing content from the content distribution server to the user terminal in response to the browsing request, A command for distributing the advertisement image to the user terminal at the time of distribution (for example, at the start of distribution or before the distribution start) to an advertisement server having a database storing the advertisement image via the network; Accordingly, the method includes a step of distributing the advertisement image from the advertisement server to the user terminal, and a step of displaying the advertisement image on the user terminal when displaying the content (for example, at the start of display or before the display is started). To do.

  ADVANTAGE OF THE INVENTION According to this invention, the advertisement delivery program suitable for displaying an advertisement image with a content, an advertisement delivery system, and an advertisement delivery method are realizable.

  An embodiment of an advertisement distribution program and an advertisement distribution system to which the present invention is applied will be described with reference to FIGS. FIG. 1 is a network configuration diagram of an advertisement distribution system to which the present invention is applied.

  As shown in FIG. 1, the advertisement distribution system is connected to a user terminal 10 mounted with a WWW browser (World Wide Web browser) as a browsing means for browsing home pages of various contents, and the user terminal 10 via the Internet 12. Web servers 14 and 16 serving as content distribution servers, and an advertisement server 18 connected to the user terminal 10 and the Web servers 14 and 16 via the Internet 12. For the sake of explanation, it is assumed that the URL of the website A constructed on the web server 14 is “siteA.com” and the URL of the website B constructed on the web server 16 is “siteB.com”. In addition, the terminal 19 of the advertisement image creator (for example, the advertiser who requested the advertisement insertion) is connected to the Internet 12 as necessary.

  The Web server 14 includes an HTML file (Hyper Text Transfer Language file) 24 as an advertisement distribution program for displaying an advertisement image together with Web contents on a WWW browser (World Wide Web browser) of the user terminal 10, and the Internet 12 from the user terminal 10. An HTTP PD (Hyper Text Transfer Daemon) 23 that displays Web content on the browser of the user terminal 10 in accordance with the description of the HTML file 24 in response to a browsing request (hereinafter, referred to as a download request) transmitted via the Internet. The Web server 16 is similarly configured.

  FIG. 2 shows the structure of the HTML file 24 according to the present invention. As shown in FIG. 2, the HTML file 24 includes an advertisement display instruction 26 for displaying an advertisement image on the user terminal 10, a display form instruction 28 for designating a display form (for example, character size and font) of the Web content, This is a program in which a character display command 30 for instructing character display of Web content, an image display command 32 for instructing image display of Web content, and the like are described. Here, the advertisement display command 26 is a script (for example, a Java (registered trademark) script) directly described in the HTML file 24, and distributes the advertisement image to the user terminal 10 at the start of the distribution of the Web content or before the start of the distribution. For example, a display command for causing the user terminal 10 to display an advertisement at the start of display of the content or before the display starts.

  On the other hand, as shown in FIG. 1, the advertisement server 18 includes an advertisement database 20 in which a plurality of advertisement images are stored, and a contract site database 22 in which information on the website (for example, the URL of the web server 14) is stored. Have. Such an advertisement server 18 distributes and displays advertisement images associated with the Web server 14 to the user terminal 10 in accordance with, for example, an advertisement display command 26 transmitted from the Web server 14. In addition, for example, a CGI (Common Gateway Interface) counter is installed to count the number of advertisement images distributed to the user terminal 10 (hereinafter referred to as the number of display times) for each Web site.

  FIG. 3 shows the configuration of the advertisement database 20. As shown in FIG. 3, the advertisement database 20 stores an advertiser name, a medium fee (yen / time), a registered advertisement image, and the like. The advertiser name is the name or name of the advertisement image posting request source. The medium fee (yen / time) is mainly an advertising fee set by the advertiser, and is, for example, a fee (for example, 5 yen) paid by the company B every time the advertisement image of the company B is displayed on the user terminal 10 once. is there. The advertisement image is a real-time playback moving image created by software such as Flash (registered trademark) by an advertisement image creator (for example, an advertiser). In addition, not only a Flash moving image but various real-time reproduction moving images can be used. In addition to a real-time playback image, a still image may be used. In addition, a sound may be emitted when the advertisement image is displayed.

  FIG. 4 shows the configuration of the contract site database 22. As shown in FIG. 4, the contract site database 22 stores a contract site name, a contract site URL, a selected advertisement image, the number of times of display (times / month), a cumulative media fee (yen / month), and the like. The contract site name is the name of a site that has agreed to use its own Web site as an advertising medium. The contract site URL is a URL (Uniform Resource Locator) indicating the Web site address of the contract site. The selected advertisement image is an advertisement image to be displayed on the contract site, and is selected from registered advertisement images in the advertisement database 20. The display count (times / month) is the number of times the selected advertisement image is displayed on the user terminal 10 and is updated in real time by the CGI counter installed in the advertisement server 18. The accumulated media fee is a consideration for using the user's own website as an advertising medium, and is obtained by multiplying the number of times the selected advertisement image is displayed and the media fee set by the advertiser. The contract site database 22 also stores data such as contract site registration application data.

  In addition, the user terminal 10 transmits a download request via the Internet 12, and a WWW browser is installed as browsing means for displaying Web content downloaded in response to the download request. The WWW browser downloads an advertisement image from the advertisement server 18 via the Internet 12 when downloading the Web content, and the advertisement image is displayed in the Web content display area when the Web content is displayed. More specifically, the advertisement image is displayed as an advertisement over the web content for a predetermined time.

  The basic operation of the advertisement distribution system configured as described above will be described with reference to FIGS. FIG. 5 is a flowchart showing the basic operation of the advertisement distribution system. FIG. 6 is a display example of the browser of the user terminal 10.

  First, the viewer inputs a Web content download request from the user terminal 10 (S100). For example, when a browser browses the web site of the web server 14, the URL of the site A is input into the browse destination address field of the WWW browser (FIG. 6A). The input download request is transmitted to the Web server 14 via the Internet 12. In response to the transmitted download request, the Web server 14 distributes Web content to the user terminal 10 according to the HTML file 24 (S102).

  Here, at the time of or before the distribution of the Web content, the distribution command and the display command are transmitted from the Web server 14 to the advertisement server 18 by the advertisement display command 26 of the HTML file 24. In accordance with the transmitted command, an advertisement image (for example, “★ ○○ sales start ★”) associated in advance with the website of the web server 14 is distributed from the advertisement server 18 to the user terminal 10 (S104). The distributed advertisement image is downloaded to the user terminal 10 together with the Web content distributed from the Web server 14. The downloaded advertisement image is displayed together with the Web content on the browser of the user terminal 10 (S106). More specifically, the downloaded advertisement image is displayed on the user terminal 10 at the start of display of the Web content or before the display is started (FIG. 6B). The displayed advertisement image is displayed as being superimposed on the Web content while moving as a moving image for a time (for example, several seconds) corresponding to the advertisement (FIG. 6C). During the display of the advertisement image, the Web content displayed on the user terminal 10 is inactive. Then, the advertisement image is automatically disappeared from the screen after being displayed for a predetermined time (S108). After the advertisement image disappears, only the Web content is displayed in the active state in the browser display area (S110, FIG. 6D). The same applies when the viewer browses the web site B of the web server 16.

  According to this, a predetermined time before starting the display of the Web content or before the display start is used as the advertising medium. Thereby, the advertisement image can be displayed on the user terminal 10 without affecting the design and display area of the Web content. Therefore, for example, since advertisement information unnecessary for the viewer is not displayed, the viewer does not feel uncomfortable. In addition, the creator of the web content can create the web content using the entire display area of the browser. Furthermore, the design of the Web content (for example, the arrangement of characters and images) is not limited as in the case of displaying a banner advertisement on the browser.

  In addition, since the Web content is inactive while the advertisement image is displayed, for example, the hyperlink function of the Web content is disabled. Therefore, it is possible to prevent other content from being newly displayed in the display area of the browser during the display of the advertisement image. Thereby, the viewer can be surely viewed the displayed advertisement. Note that the Web content changing from inactive to active means that the Web content can be clicked from a state where it cannot be clicked with a mouse or the like. In addition, due to the processing capability of the user terminal 10 and congestion of the communication path from the advertisement server 18 to the user terminal 10, there may be a time lag in the display of the advertisement image, and the web content is displayed before the advertisement image is displayed. Although it may be displayed in an active state temporarily, it does not depart from the gist of the present invention.

  Further, the advertisement image may be displayed translucently on the web content. Thereby, the viewer can visually recognize the content of the Web content while viewing the advertisement.

  Further, the advertisement image associated in advance with the website is not limited to one advertisement image, and a plurality of advertisement images can be selected. For example, in FIG. 4, the advertisement image of company B is associated with the contract site A. In addition to the advertisement image of company B, the advertisement image of company X can be selected at the same time. In that case, each time the advertisement display command 26 is transmitted to the advertisement server 18, one advertisement image is selected from a plurality of advertisement images in a predetermined order or randomly, and the selected advertisement image is displayed on the user terminal 10. Just do it. Thereby, when a browser repeatedly accesses a Web site, the advertisement image displayed on the browser can be changed each time the user accesses the Web site.

  For convenience of explanation, an example in which one web site (for example, web site A) is constructed on a single web server (for example, web server 14) has been described. The present invention can also be applied when a plurality of Web sites are constructed. In that case, the advertisement distribution instruction 26 may be described in an HTML file corresponding to each Web site. In short, the present invention can be applied even when a so-called hosting service of a Web server is used.

  In the present embodiment, all websites including websites that are not contrary to public order and morals that are produced and operated by individuals are targeted, and several seconds before downloading or downloading the web contents of all targeted websites are used as advertising media. Can be used as

  Such an advertisement distribution system of the present invention can be applied to various businesses. An example of a business model to which the advertisement distribution system of the present invention is applied will be described with reference to FIGS. 7 and 8 are flowcharts showing the flow of an advertisement distribution business according to an embodiment to which the present invention is applied. In the following description, it is assumed that the operating entity of the advertisement server 18 is Agent A, the advertisement posting requester is the advertiser B, and the operating entity of the Web server 14 is Mr. Web site operator C.

(Flow of registration of advertising image of advertiser B)
FIG. 7 shows a flow of registration of the advertisement image of the advertiser B company. First, the advertiser B is registered with the agent A as an advertisement insertion requester (S200). For example, sales activities related to advertisement placement are performed by Agent A. As a result of the sales activities, the advertiser B is registered with the agent A as an advertisement insertion requester. The registered advertiser B pays a registration fee (activity basic fee) to the agent A company, and an ID and a password are passed from the agent A company. Advertiser B can access the management server of Agent A by the passed ID and password. The agent A company's management server has a website dedicated to company B. Advertiser B can check the exposure status of the advertisement image of advertiser B by using the website dedicated to company B.

  Next, the advertiser B creates an advertisement image (S202). For example, the advertiser B creates an arbitrary number of advertisement images (for example, Flash moving images) in accordance with its own advertising purpose. The advertiser B may entrust creation of an advertisement image to the agent A or another image creator.

  Next, advertiser B determines the conditions for the advertising media (S204). For example, the advertiser B examines the type of advertising media in accordance with its own advertising purpose, and determines the conditions of the website used as the advertising media. For example, conditions for websites used as advertising media, such as websites browsed by women in their 20s and 30s, and websites browsed by sports fans, are determined. It should be noted that when determining the conditions, the advertiser B company should study with the agent A company.

  Next, the advertiser B sets a medium fee (S206). For example, the advertiser B sets a medium fee each time an advertisement image is displayed. More specifically, every time an advertisement image is downloaded to the user terminal 10, a medium fee paid from the agent A company to the website operator C is set. For example, as shown in FIG. 3, the medium fee of the advertiser B company is set to 5 yen / time. In actual operation, the payment from the agent A company to the website operator C is aggregated monthly. Further, when setting the medium fee, the advertiser B should study with the agent A.

  Finally, the agent A company registers the advertisement image of the advertiser B company in the advertisement distribution server 18 (S208). For example, agent A registers the conditions of the website as the advertising medium, the media fee, and the advertising image of advertiser B in the advertising database 20 of the advertising server 18. The registered data such as advertisement images is published as an advertisement media recruiting site on the server of Agent A. The published data is browsed by general web site operators including the web site operator C.

(Flow of advertising media contract)
FIG. 8 is a flowchart showing a business flow in which a predetermined time at the start of content display (or before display start) is contracted as advertising media. Although the description will focus on the Web server 14, a plurality of other Web servers (for example, the Web server 16) can be contracted as advertising media at the same time.

  First, the website operator C selects an advertisement image (S300). For example, the website operator C accesses the advertisement server 18 of the agent A company, browses the advertisement media recruitment site, and refers to a plurality of advertisement images, advertisement media conditions, and advertisement images posted on the advertisement media recruitment site. To do. When it is determined that the advertisement media conditions, the media fee, etc. of one or more of the referred advertisement images match the attributes of the website (for example, the attributes of the viewer), the advertisement image is the website Selected by company C

  Next, the website operator C makes an application for registration of advertising media (S302). For example, Web site operator C browses the advertising media recruitment site of Agent A and inputs registration items via the Internet 12 in a dedicated registration form provided on the advertising media recruitment site. The entered registration items are sent to the agent A company. FIG. 9 is an example of items described in the dedicated registration form.

  Next, Agent A examines the Web site (S304). For example, Agent A examines whether or not the website of Mr. C, the website operator C, conforms to general adoption standards, such as whether it is against public order and morals, based on a registration application for advertising media. Furthermore, it is also analyzed whether the website of the website operator C conforms to the advertising media adoption conditions of the advertiser B company. After the examination and analysis, a notice mail indicating that the website of the website operator C is adopted (or not adopted) as an advertising medium is sent from the company A to the website operator C.

  Next, the advertiser B uses the predetermined time before the display start of the Web content or before the display start as the advertisement medium (S306). For example, when the website of the website operator C is adopted as an advertising medium of the advertiser B company, a dedicated HTML tag is delivered from the agent A company to the website operator C by e-mail. The dedicated HTML tag to be delivered corresponds to the advertisement display command 26 in FIG. 2 and is directly described at a position designated by the company A in the HTML file 24. The described HTML file is uploaded to a predetermined directory (for example, “/ root / html / index /”) of a contract server (for example, Web server 14) with a predetermined file name (for example, index.html). When the uploading is completed, when the Web content of the website operator Mr. C is displayed or before it, the advertisement image of the advertiser B is displayed for a time corresponding to the advertisement (for example, several seconds). . That is, the use of a predetermined time before the start of display of Web content or before the start of display is started as an advertising medium. When a plurality of different websites are contracted as the advertising media of the advertiser B company, the advertisement image of the advertiser B company is downloaded and displayed on the user terminal 10 that has accessed any of the plurality of websites.

  Next, Agent A reports the number of advertisement image displays to Advertiser B (S308). For example, the advertisement server 18 of the agent A company counts the number of times the advertisement image of the advertiser B company is displayed (the number of downloads) for each contract website by using a CGI counter. The counted number of display times is written in the contract site database 22 of FIG. The advertiser B confirms the number of times the advertisement image is displayed by browsing the company B dedicated site on the server of the agent A using the ID and password passed in advance. Thereby, the advertiser B company can grasp the display frequency in real time as necessary.

  Next, agent A charges an advertising fee to advertiser B (S310). For example, the agent A company calculates an advertisement fee (yen / month) obtained by adding a basic fee to the number of display times per month for all advertisement images belonging to the advertiser B company. The calculated advertising fee is charged from the company A to the advertiser B. The billed advertisement fee is paid from the advertiser B company to the agent A company.

  Finally, the agent A pays a medium fee to the website operator C (S312). For example, the agent A company calculates the medium fee per month by multiplying the number of display times per month on the Web site of the Web server 14 by the medium fee (yen / time). The calculated medium fee is a consideration for use as an advertising medium, and is paid from the agent A company to the website operator C.

  According to the present embodiment, a predetermined time (for example, several seconds) before downloading a Web site to the user terminal 10 or at the time of downloading can be widely flown as advertising media. Then, an advertising fee is collected from the advertiser B, and a part of the collected advertising fee is paid to the website operator C as a medium fee. Thereby, the relationship between the advertiser B company and the website operator C can be properly constructed and maintained, and the profits of both the advertiser B company and the website operator C can be fulfilled.

  Generally, a part of a display area of a browser is secured as an advertising medium, and a banner advertisement is displayed in the secured area. However, when the displayed advertisement image of the banner advertisement is clicked with a mouse or the like, a viewer is guided from the website being browsed to another website by the HTML hyperlink function set in the banner advertisement. . Here, the website operator (individual or corporation) is generally intended to be widely viewed by many people. Therefore, guiding a viewer to another website like a banner advertisement is contrary to the original purpose of the website operator, and thus the relationship between the website operator and the advertiser cannot be properly constructed. There is a case. In this respect, according to the present embodiment, the advertisement image is only displayed before downloading of the website or at a predetermined time (for example, several seconds) at the time of downloading, and the viewer is guided to another website. Absent. In other words, by eliminating the need to click the advertisement image, the relationship between the website operator and the advertiser is properly constructed. Therefore, the opportunity to make a contract with a potential Web site that may function as an advertising medium increases. In short, eliminating clicks facilitates contracting with potential advertising media.

  In particular, the number of advertising media becomes enormous when including Web sites operated by individuals. Individuals who operate Web sites always have a desire to show someone their Web site. Therefore, if the browser is not guided to another website as in the present embodiment, the website operator makes an effort to further increase the number of visitors to his / her website through a unique route. As a result, the recognition degree of the website spreads from acquaintance to acquaintance in a word-of-mouth manner, so that the original purpose for the advertiser can be achieved.

  In addition, as in the process of S208 in FIG. 7, the public disclosure of the advertisement media recruitment site and the advertisement media registration application are performed via the Internet 12. As a result, the degree of freedom with which the advertiser and the website operator meet is improved, and it becomes easy to make a contract with the website that the advertiser expects.

  In general, when a banner advertisement is displayed by securing a part of the display area of the browser as an advertising medium, the web content design (for example, the arrangement of characters and images) is fixed due to the image size of the banner advertisement. Limits arise. Therefore, a website that wants advertisement media is usually designed in advance in consideration of banner advertisements. In other words, it is difficult to post a banner advertisement on a website that does not consider the banner advertisement in advance, and not all of the website is a candidate for advertising media. Thus, the number of websites that can be used as advertising media is limited. In this regard, according to the present embodiment, since a predetermined time at the start of display of Web content (or before display start) is used as an advertisement medium, an advertisement image can be displayed without affecting the design or display area of the Web content. It can be displayed. Therefore, even when the website is not created for the purpose of advertising revenue, the website can be used as an advertising medium. In other words, even a site created for the purpose of being viewed by many people at the beginning of the construction of a website can be used as an advertising medium as needed. Thus, according to the present embodiment, the number of websites that can be used as advertising media is substantially infinite.

  As Internet advertisements for displaying advertisement images together with Web contents, pop-up type and intrusive type advertisements are known. The pop-up type Internet advertisement displays another display window (small window) at the start of display of Web content. Intrusive Internet advertisements are advertisements that are infiltrated behind a Web site. Such an Internet advertisement displays a display window separately from a browser that displays a Web site, so that the sense of unity between the advertisement image and the Web site is impaired. Further, in order to end the displayed advertisement image, the advertisement image or the display window must be clicked with a mouse or the like, which may give the viewer a feeling of discomfort. In this regard, according to the present embodiment, since the advertisement image is displayed on the browser, a sense of unity between the advertisement image and the website can be nurtured. Further, the advertisement image displayed on the browser automatically disappears in a predetermined time (for example, several seconds), so that the viewer is not uncomfortable.

  In addition, non-corporate personal websites, non-profit organization websites such as NPOs that are relatively vulnerable, and websites of voluntary organizations such as various union activities that are constructed and operated by specific individuals In general, operating funds are strict. Here, since the original purpose of the website is “sharing information” and “sending information”, it is more than the website of a financially wealthy corporation to pursue its original purpose purely. In many cases, the website is financially strict. Therefore, financially demanding websites (for example, personal websites) exist more in society than financially rich ones and have the potential as advertising media. However, Internet advertisements typified by banner advertisements have problems such as being forced to change the design of the Web content and being guided to a different Web site by the viewer. Therefore, the current situation is that the movement of posting Internet advertisements on personal websites is suppressed.

  In this respect, according to the advertisement distribution system and the advertisement distribution method of the present embodiment, since the medium fee is paid to the operator of the personal website that is strict with the operating funds, “sharing information” and “sending information” are positively performed. To support the activities of individuals, non-profit organizations, and other voluntary organizations. In addition, adverse effects such as Internet advertisement represented by banner advertisement are avoided. For this reason, the movement of individuals, non-profit organizations, and other arbitrary organizations to register their websites as advertising media is further promoted.

It is a network block diagram of the advertisement delivery system in one Embodiment to which this invention is applied. The structure of the HTML file 24 which concerns on this invention is shown. The structure of the advertisement database 20 of FIG. 1 is shown. The structure of the contract site database 22 of FIG. 1 is shown. It is a flowchart which shows the basic operation | movement of an advertisement delivery system. It is a display example of the browser of the user terminal 10. It is a flowchart which shows the flow of the advertisement delivery business of one Embodiment to which this invention is applied. It is a flowchart which shows the flow of the advertisement delivery business of one Embodiment to which this invention is applied. It is an example of the description matter of a dedicated registration form.

Explanation of symbols

10 User terminal 12 Internet 14 Web server 18 Advertising server 20 Advertising database 22 Contract site database 23 HTPD
24 HTML file 26 Advertisement display command

Claims (7)

In response to a browsing request transmitted via a network, in a program for distributing and displaying content on a user terminal that is the transmission source of the browsing request,
An instruction for distributing an advertisement image to the user terminal via the network when distributing the content is transmitted to an advertisement server having a database in which the advertisement image is stored via the network, and the advertisement image is transmitted to the user terminal. An advertisement distribution program in which an instruction to display an advertisement on the user terminal when content is distributed is described. The advertisement distribution program according to claim 1, wherein the advertisement image is a real-time playback moving image. The advertisement distribution program according to claim 1, wherein the advertisement image is displayed translucently and superimposed on the content. The content displayed on the user terminal is inactive while the advertisement image is displayed, and the content is activated after the display of the advertisement image is completed. 4. The advertisement distribution program according to any one of 3. A content distribution server in which the advertisement distribution program according to any one of claims 1 to 4 is installed, and an advertisement server that distributes an advertisement image to the user terminal in accordance with the distribution command transmitted from the content distribution server. Ad delivery system. In a terminal equipped with a browsing means for transmitting a browsing request via a network and displaying a content downloaded in response to the browsing request,
The browsing means downloads an advertisement image from an advertisement server via the network when the content is downloaded, and the advertisement image is displayed as an advertisement superimposed on the content for a predetermined time when the content is displayed. A user terminal characterized by. A step of transmitting a browsing request from a user terminal to a content distribution server via a network, a step of distributing the content from the content distribution server to the user terminal in response to the browsing request, and an advertisement in distributing the content Transmitting an instruction to distribute an image to the user terminal to an advertisement server having a database in which the advertisement image is stored via the network; and sending the advertisement image from the advertisement server to the user according to the distribution instruction. An advertisement distribution method comprising: distributing to a terminal; and displaying the advertisement image on the user terminal when the content is displayed.

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