KR100871317B1 - How to provide ad status - Google Patents

Abstract

The present invention relates to a method for providing an advertisement status, so that advertisers can easily check the contents of advertisements through various search sites, so that the effect of advertisements can be accurately identified, the search site servers, search site-side DB, and services connected to each other through the Internet. A method for providing advertisement status using an advertisement status providing system including a service server having a server side DB and an advertiser terminal, wherein the service server directly accesses the search site side DB when the service server has API access to the search site server. Collects advertisement information, and collects advertisement information for a keyword by inputting a keyword into a keyword input window formed on a site screen of the search site server and receiving a result screen when the service server does not have an API access right. Routine; A DBization routine in which the service server stores the advertisement information collected in the information collection routine in accordance with an item in the service server side DB; And a data providing routine in which the service server provides a combination of advertisement information stored in the DBization routine at the request of the advertiser terminal.

Keyword, search, ad, db, api, cpc

Description

An advertisement status supply method}

1 is a block diagram of an advertisement status providing system according to an embodiment of the present invention.

2 is an internal block diagram of a service server side DB according to an embodiment of the present invention.

3 is a flowchart of a method for providing advertisement status according to an embodiment of the present invention.

<Explanation of symbols for main parts of the drawings>

100: advertisement status providing system 110: search site server

112: search site side DB 120: Internet

130: advertiser terminal 150: service server

160: service server side DB 161: search site identification code

162: keyword identification code 163: advertisement type identification code

164: Ad Time Identification Code 165: Click Identification Code

166: CPC information identification code

The present invention relates to a method for providing an advertisement, and more particularly, to a method for enabling an advertiser to easily check contents advertised through various search sites so as to accurately determine an advertisement effect.

With the development of communication technology, various information can be confirmed through a network represented by the Internet network.

In order to confirm such information, a user can directly enter a URL address or access a search site server that provides a search site.

Among these, the search site server is widely used because it is possible to access various sites by simply inputting keywords for information that the user wants to know in the keyword input window.

On the other hand, since the keyword that a user inputs through the search site server is often for the purchase of a product or service, the advertiser often wants to display the advertiser's homepage or contact information on the search result screen. The site receives a predetermined advertising fee and displays the advertiser's homepage or contact information on the result screen through the advertising contract.

Ads on search sites like these can be cost-per-click (CPC) ads, depending on how you spend your advertising costs, when users enter keywords and then click through to your site in the results screen. , CPM (Cost Per iMpression) advertising and the like are used. Among these, CPC advertising is a very preferred advertising method because the advertisement efficiency is high and the billing method is reasonable because the user pays the advertising fee only when the user sees and clicks on the displayed advertisement.

Meanwhile, since the number of advertisements displayed on the search site is limited, the advertiser wants the advertisement to be displayed on the first screen of the search result of the search site. In this case, the ads displayed on the first screen vary depending on the search site. However, the advertisers who have the highest advertising costs are generally displayed, and additionally, the unique activity evaluation score of each search site (for example, For example, the ranking is determined in consideration of the click rate, the advertisement execution period, the fidelity of the homepage, and the like.

On the other hand, the advertiser's display rank of the CPC advertising as described above is changed by the real-time bidding, activity scores, among which the auction winning bid of the advertising is often an important ranking factor, advertisers should keep an eye on the advertising market conditions from time to time do.

The advertiser accesses the Internet using an advertiser terminal such as a computer, and then enters a keyword in a search site uploaded to the Internet from a plurality of search site servers and receives a result screen. The advertiser selects whether to advertise on the result screen received from one search site, records bidding time, etc., and then repeats the same steps on another search site. This process is repeated by the number of search sites.

In addition, when an advertiser registers a plurality of keywords in various search site servers to perform an advertisement, and if a keyword being missed is missed due to a mistake, the advertiser may not be able to efficiently manage the advertisement keywords, and may also be able to reduce the advertising costs for unnecessary keywords. Since the payment is made continuously, there is a problem that the price-effectiveness of the advertisement is less effective.

The present invention is derived to solve the problems according to the prior art described above, the advertiser can provide the advertiser with all the content by using a specific keyword in a plurality of search sites, it is possible to efficiently manage the advertiser's advertising The aim is to provide skills to help.

In order to achieve the above object, the advertisement status providing method according to an embodiment of the present invention, an advertisement including a search site server, a search site-side DB, a service server having a service server-side DB interconnected via the Internet and an advertiser terminal An advertisement status providing method using a status providing system, comprising: an information collection routine for the service server to access the search site server or the search site-side DB to collect advertisement information on a keyword; A DBization routine in which the service server stores the advertisement information collected in the information collection routine in accordance with an item in the service server side DB; And a data providing routine in which the service server provides a combination of advertisement information stored in the DBization routine at the request of the advertiser terminal.

In the present invention, the information collection routine: if the service server has the API access rights to the search site server directly access the search site-side DB to collect the advertising information, the service server does not have API access rights If not, it is possible to collect the advertisement information by entering a keyword in the keyword input window formed on the site screen of the search site server and receiving a result screen.

In the present invention, the DBization routine includes: a search site identification code indicating a search site; A keyword identification code representing a keyword; An advertisement type identification code indicating an advertisement type; An advertisement time identification code indicating an advertisement time; A click count identification code indicating a click count for an ad; And the advertisement information including the CPC information identification code indicating information including the CPC price when the advertisement form is a CPC advertisement.

In the present invention, the DBization routine: if the advertisement type is a CPM advertisement, the advertisement information including the CPM price for the user's keyword input may be DBized.

In the present invention, the DBization routine may further include: advertisement information including a banner information identification code indicating information including a position, a form, and a price of a banner when the advertisement form is a banner advertisement.

In the following, embodiments of the present invention are described with reference to the accompanying drawings.

In the following description of the present invention, if it is determined that detailed descriptions of related known functions or configurations may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted. In addition, the terms to be described later are terms set in consideration of functions in the present invention, and these terms may vary according to the intention or custom of the producer producing the product, and the definition of the terms should be made based on the contents throughout the present specification.

(Advertising status providing system)

First, an advertisement status providing system to which an embodiment of the present invention is applied will be described with reference to FIGS. 1 and 2.

1 is a block diagram of an advertisement status providing system according to an embodiment of the present invention, Figure 2 is an internal block diagram of a service server-side DB according to an embodiment of the present invention.

As shown, the advertisement status providing system 100 according to the present embodiment 100 (for convenience of explanation, hereinafter, unless otherwise described, 'advertising status providing system' is simply referred to as 'providing system') on the Internet 120 The search site server 110, the search site side DB 112, the service server 150 and the advertiser terminal 130, which are interconnected through.

The advertiser terminal 130 is a terminal managed by an advertiser, and a computer, a PDA, a mobile phone, etc. having a communication function may be used.

The search site server 110 updates the site screen on which the keyword input window in which a keyword can be input at a specific location is formed to the Internet 120, and in addition to information on documents and sites about the specific keyword entered in the keyword input window, It displays the relevant advertiser's information (including advertiser's name, homepage address, advertisement promotional text, contact information, and image information for the advertisement) along with advertising cost, duration, and location information of the advertisement to be displayed on the site screen.

The search site-side DB 112 is connected to the search site server 110 and stores information of an advertiser, an advertisement cost, an advertisement exposure time zone, and location information related to a specific keyword to be displayed on the search site server 110. Since the search site-side DB 112 stores important information related to advertisements, the administrator managing the search site server 110 or the service server 150 having a predetermined contract with the search site server for security purposes. Note that only the administrator who manages can read / write the contents of the DB.

If the service server 150 has an API (Application Programming Interface) authority that can access the search site side DB 112, the service server 150 directly accesses the search site side DB 112 to collect advertisement information. The keyword is input to the keyword input window formed on the site screen of the search site server 110 and the result screen is received to collect advertisement information.

The service server 150 includes a service server side DB 160, which includes a search site identification code 161 indicating a search site, a keyword identification code 162 indicating a keyword, and an advertisement type identification code indicating an advertisement form ( 163, an ad time identification code 164 representing an ad break, a click identification code 165 representing a click on an ad, and a CPC information identification code representing information including a CPC price if the ad form is a CPC ad ( 166). However, the present invention is not particularly limited thereto, and it should be noted that all necessary advertisement-related information according to the type of advertisement is stored in the service server-side DB 160. For example, if the advertisement type is a CPM advertisement, the CPM price may be additionally included for the user's keyword input. If the advertisement type is a banner advertisement, banner information identification indicating information including the position, form, and price of the banner is identified. Additional code may be included.

(How to provide ad status)

Hereinafter, an advertisement status providing method according to an embodiment of the present invention will be described with reference to FIG. 3.

3 is a flowchart of a method for providing advertisement status according to an embodiment of the present invention.

As shown in FIG. 3, the method for providing advertisement status according to the present embodiment (unless otherwise described below for convenience of description, the method for providing advertisement status is simply referred to as 'providing method') as described above. The service can be provided using an advertisement status providing system including a search site server, a search site-side DB, a service server having a service server-side DB, and an advertiser terminal, which are interconnected through the information collection routine (S100) and DB. It consists of a routine (S200) and the data providing routine (S300).

The information collection routine S100 is a routine in which the service server collects advertisement information about a keyword by accessing a search site server or a search site DB.

At this time, if the service server has API access rights to the search site server, it directly accesses the search site DB and collects advertisement information. On the other hand, if the service server does not have access to the API, the keyword is entered in the keyword input window formed on the site screen of the search site server and the result screen is received to collect the advertisement information.

DBization routine (S200) is a routine that the service server stores the advertisement information collected in the information collection routine (S100) according to the item in the service server-side DB.

At this time, the DB constituted by the DBization routine includes a search site identification code representing a search site, a keyword identification code representing a keyword, an advertisement form identification code representing an advertisement form, an advertisement time identification code representing an advertisement time, and the number of clicks on the advertisement. When the click count identification code and the advertisement type indicating the CPC advertisement are included, the CPC information identification code indicating the information including the CPC price is included.

Here, the DBization routine (S200), it should be noted that other advertisement information in addition to the content shown in accordance with the advertisement form can be DBized. For example, if the advertisement form is a CPM advertisement, the advertisement information including the CPM price for the user's keyword input may be DBized. If the advertisement form is the banner advertisement, the advertisement may include the position, form, and price of the banner. The advertisement information including the banner information identification code indicating the information may be DBized.

The data providing routine S300 is a routine that the service server provides by combining the advertisement information stored in the DBization routine S200 according to a request of the advertiser terminal.

In this case, since the advertiser can check not only his own advertisement material but also his competitor's advertisement material, the advertiser can adjust the advertisement priority of the advertiser with reference to the competitor's advertisement material or register the advertisement through other keywords.

The screen provided in the material providing routine S300 may be, for example, a material screen for all keywords that an advertiser (and / or a competitor) is advertising on a specific search site server, and a specific keyword that is being advertised by an advertiser (and / or a competitor). Data screens for search sites for, ad exposure time, consumer clicks on exposed ads, cost-per-click (CPC), ad rank, and actual sales of ad products (including usage or orders) relative to clicks. All of these materials are DBized in the DBization routine (S200), and can be freely edited at the request of the advertiser.

The embodiments of the present invention have been described above with reference to the accompanying drawings.

However, it is to be noted that the present invention is not particularly limited only to the above-described embodiments, and that various modifications and changes can be made by those skilled in the art within the spirit and spirit of the appended claims as necessary.

On the other hand, based on the screen provided in the data providing routine (S300), the advertiser may apply for the desired advertisement.

In other words, through the API results screen for the keyword that the advertiser wants to advertise, the application can be directly applied through the API such as adding, changing, deleting and adjusting the price of the advertisement. It would be possible to register directly on the search site.

As described above, according to the present invention, an advertisement state of all keywords for all search sites of an advertiser (and / or a competitor) may be provided in an edited screen according to an advertiser's request, so that advertisers can easily manage advertisements. Can be provided.

Claims (3)

In the advertisement status providing method using the advertisement status providing system including a search site server, a search site-side DB, a service server having a service server-side DB and an advertiser terminal interconnected via the Internet, If the service server has an API access right to the search site server, it directly accesses the search site DB to collect advertisement information. If the service server does not have API access right, the site screen of the search site server is displayed. An information collection routine for inputting a keyword in the formed keyword input window and receiving a result screen to collect advertisement information for the keyword; A DBization routine in which the service server stores the advertisement information collected in the information collection routine in accordance with an item in the service server side DB; And And a data providing routine in which the service server combines and provides advertisement information stored in the DBization routine according to a request of the advertiser terminal. delete The method of claim 1, wherein the DBization routine is: A search site identification code representing a search site; A keyword identification code representing a keyword; An advertisement type identification code indicating an advertisement type; An advertisement time identification code indicating an advertisement time; A click count identification code indicating a click count for an ad; A CPC information identification code indicating information including a CPC price when the advertisement type is a CPC advertisement; A CPM information identification code indicating information including a CPM price for a keyword input of a user when the advertisement type is a CPM advertisement; And If the advertisement form is a banner advertisement, banner information identification code indicating the information including the position, the form and the price of the banner; advertising information comprising a DB, characterized in that the advertisement status providing method.

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