JP2002132822A - System and method for internet advertisement distribution - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an Internet advertisement distributing method by which high advertisement effect can be efficiently obtained by selecting and distributing advertisements matching user's interests and likings to many unspecified users on the Internet. SOLUTION: On the Internet, a user idea gathering and advertisement selecting device is provided which has an advertisement database and a user idea database wherein interests and ideas of a user are preliminarily classified into several categories according to access history and input information of the user and stored while made to correspond to the IP address of the user. At an advertisement information distribution request from the user, the user idea gathering and advertisement selecting device performs retrieval in the user idea database, making the request source IP address of the advertisement information distribution request as a key, and selects the most suitable advertisement information for the idea of the user from the advertisement database and distributes it to the user.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an Internet advertisement distribution system and an Internet advertisement distribution method, and in particular, to an unspecified user who accesses WWW contents on the Internet, specifies an advertisement that each user is interested in. And a business method for mediating between an advertiser and a WWW site that publishes an advertisement and earns revenue using the system.

[0002]

2. Description of the Related Art In recent years, there are WWW sites (homepages) that provide various contents on the Internet, and users receive many useful services free of charge, such as train transfer information, weather forecasts, news, and fortune telling. Can be. Similarly, besides the services on the homepage, there are free mailing lists, free hosting services, free e-mail addresses, and free e-mail magazines. In many cases, these sites are not charged for the content itself, but are operated by advertising revenue, so that users can receive services free of charge in many cases. Typical of these ads are "banner ads" that place an image or animation of the ad on a part of the homepage, how to launch and display another browser, ads that are placed in the text of the email, ads themselves Is distributed by e-mail.

[0003]

However, as various sites and advertisers on the Internet increase, various advertisements flood on the Internet, and at the same time, users are diversified. It is becoming difficult to see advertisements for certain products and services, and it is becoming difficult for advertisers to perform effective advertisement distribution. In order to efficiently obtain advertising effects, researching the hobbies and preferences of users and identifying users who are interested in the products / services to be advertised and then performing advertisement distribution can reduce advertising costs, It is possible to obtain an advertising effect more than before. However, conventionally, it is difficult to specify a user and deliver an advertisement. One type of advertisement that specifies the user's hobbies and preferences and distributes advertisements is advertisements sent by e-mail. This requires the input of an e-mail address in a means such as a questionnaire used to survey the user's hobbies and preferences. In addition, the range in which an advertisement is distributed is limited to a user who knows an e-mail address. Therefore, it cannot be used for a banner advertisement on a homepage distributed to an unspecified number of users.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems of the prior art, and an object of the present invention is to provide an unspecified number of users on the Internet suitable for their hobbies and preferences. It is an object of the present invention to provide an Internet advertisement distribution system and an Internet advertisement distribution method capable of selecting and distributing a selected advertisement and efficiently obtaining a high advertisement effect. Another object of the present invention is to provide a business method of mediating advertisement using the above-mentioned system. The above and other objects and novel features of the present invention will become apparent from the description of the present specification and the accompanying drawings.

[0005]

SUMMARY OF THE INVENTION Among the inventions disclosed in the present application, the outline of a representative one will be briefly described.
It is as follows. That is, the present invention is an Internet advertisement distribution system for distributing advertisement information to a user on the Internet, comprising a user terminal, a user preference collection and advertisement selection device, and the user preference collection and advertisement selection device. An advertisement database, a user preference database, an access recording means for storing access history and input information of a user using the user terminal, and an access history and input information of the user stored in the access recording means, Classifying means for classifying the user's hobbies and preferences into several categories, storing the user's hobbies and preferences in the user's preference database in association with the user's IP addresses, and a request source IP address of an advertisement information distribution request as a key. Search the user preference database and find the most suitable advertisement information for the user preference And having an advertisement selection unit that selects from the database distributed to the user terminal.

The present invention is also an Internet advertisement distribution system for distributing advertisement information to users on the Internet, comprising: a user terminal; a user preference collection and advertisement selection device; and a server device having an advertisement database. Comprising, the user preference collection and advertisement selection device,
A user preference database, an access recording means for storing access history and input information of the user using the user terminal, and the user's hobbies and preferences from the access history and input information of the user stored in the access recording means. Classifying means for classifying into several categories and accumulating them in the user preference database in association with the IP address of the user, and searching the user preference database using the request source IP address of the advertisement information distribution request as a key ,
Transmitting means for transmitting a classification of the advertisement information most suitable for the taste of the user to the server device, wherein the server device is adapted for the taste of the user based on the classification of the transmitted advertisement information. The advertisement information is selected from the advertisement database and distributed to the user terminal.

[0007] The present invention is also an Internet advertisement distribution system for distributing advertisement information to users on the Internet, comprising a user terminal, a user access storage device, and a user preference classification and advertisement selection device. ,
The user access storage device has access recording means for storing an access history and input information of a user using a user terminal, the user preference classification and advertisement selection device, an advertisement database, a user preference database,
Based on the access history / input information of the user stored in the access recording unit, the user's hobbies and preferences are classified into several categories and stored in the user preference database in association with the user's IP address. An advertisement for searching the user preference database using the classification means and a request source IP address of the advertisement information distribution request as a key, selecting advertisement information optimal for the user's preference from the advertisement database, and delivering the advertisement information to the user terminal; And selecting means.

The present invention is also an Internet advertisement distribution system for distributing advertisement information to users on the Internet, comprising: a user terminal; a user access storage device; a user preference classification and advertisement selection device; A server device having a database, wherein the user access storage device has access recording means for storing an access history and input information of a user using a user terminal, and the user preference classification and advertisement selection device has a user preference. From the database and the access history / input information of the user stored in the access recording unit, the user's interests / attitudes are classified into several categories, and the user interests database is associated with the user's IP address. Of the classification means to be stored in the Transmission means for searching the user preference database and transmitting a classification of the advertisement information most suitable for the user's preference to the server device, wherein the server device transmits Based on the classification of the advertisement information, the advertisement information most suitable for the user's taste is selected from the advertisement database and distributed to the user terminal.

In a preferred embodiment of the present invention, a WWW server device is provided for receiving the advertisement information distribution request from the user terminal, and the WWW server receives the advertisement information distribution request from the user terminal and receives the advertisement information distribution request from the user terminal. As a request destination of information, the user preference collection and advertisement selection device is designated and transmitted to the user terminal, and the user terminal
The advertisement information distribution request is transmitted to the designated user preference collection and advertisement selection device. In a preferred embodiment of the present invention, a WWW server device is provided for receiving an advertisement information distribution request from the user terminal, and the WWW server, upon receiving the advertisement information distribution request from the user terminal, a request destination of the advertisement information. As, specifying the user preference classification and advertisement selection device,
The advertisement information is transmitted to the user terminal, and the user terminal transmits the advertisement information distribution request to the designated user preference classification and advertisement selection device.

[0010] The present invention also relates to an Internet advertisement distribution method for distributing advertisement information to a user on the Internet, wherein the advertisement database is provided on the Internet based on a user's access history and input information in advance. Providing a user preference collection and advertisement selection device having a user preference database that categorizes the user's hobbies and preferences into several categories, stores the user preference database in association with the user's IP address, and distributes advertisement information from the user. When there is a request, the user preference collection and advertisement selection device searches the user preference database with the request source IP address of the advertisement information distribution request as a key, and finds advertisement information optimal for the user's preference. The information is selected from the advertisement database and distributed to the user.

The present invention is also an Internet advertisement distribution method for distributing advertisement information to a user on the Internet, wherein the advertisement information is provided on the Internet in advance based on the access history / input information of the user. Providing a user preference collection and advertisement selection device having a user preference database for storing hobbies and interests in several categories and storing the user interests in association with the IP addresses of the users, and a server device having an advertisement database; , The user preference collection and advertisement selection device searches the user preference database using the request source IP address of the advertisement information distribution request as a key, and searches for the most suitable user preference. A classification of the advertisement information is transmitted to the server device, and the server device transmits the Based on the information classification, the optimum advertisement information preferences of the user, and select from the advertisement database, wherein the delivery to the user.

[0012] The present invention also relates to an Internet advertisement distribution method for distributing advertisement information to a user on the Internet, wherein a user access storage for storing a user's access history and input information on the Internet in advance. A user preference that classifies the user's hobbies and preferences into several categories based on the device and the user's access history and input information stored in the user access storage device, and stores them in association with the user's IP address; A user preference classification and advertisement selection device having a database and an advertisement database, and when there is an advertisement information distribution request from the user, the user preference classification and advertisement selection device is a request source of the advertisement information distribution request. Searching the user preference database using the IP address as a key, and searching for the user preference The optimal advertisement information, and select from the advertisement database, wherein the delivery to the user.

The present invention also relates to an Internet advertisement distribution method for distributing advertisement information to a user on the Internet, wherein a user access storage for storing a user's access history and input information on the Internet in advance. A user preference that classifies the user's hobbies and preferences into several categories based on the device and the user's access history and input information stored in the user access storage device, and stores them in association with the user's IP address; A user preference classification and advertisement selection device having a database,
A server device having an advertisement database, wherein when there is an advertisement information distribution request from the user, the user preference classification and advertisement selection device sets the user preference using the request source IP address of the advertisement information distribution request as a key. A database is searched, and the classification of the advertisement information most suitable for the user's taste is transmitted to the server device. The server device is configured to optimize the user's taste based on the classification of the transmitted advertisement information. The advertisement information is selected from the advertisement database and distributed to the user.

In a preferred embodiment of the present invention, a WWW server device for receiving an advertisement information distribution request from the user terminal is provided, and the WWW server receives the advertisement information distribution request from the user and receives the advertisement information distribution request. The user preference collection and advertisement selection device is designated to the user as a request destination, and the user transmits the advertisement information distribution request to the designated user preference collection and advertisement selection device. And In a preferred embodiment of the present invention, the user preference collection and advertisement selection device comprises:
The WWW server device is installed in an advertisement brokerage company,
It is characterized in that it is installed in a company that operates a WWW site with advertising revenue.

In a preferred embodiment of the present invention, a WWW server device for receiving an advertisement information distribution request from the user terminal is provided, and the WWW server receives the advertisement information distribution request from the user and receives the advertisement information distribution request from the user. The user preference classification and advertisement selection device is specified to the user as a request destination, and the user transmits the advertisement information distribution request to the specified user preference classification and advertisement selection device. And In a preferred embodiment of the present invention, the user preference classification and advertisement selection device comprises:
The WWW server device is installed in an advertisement brokerage company,
It is characterized in that it is installed in a company that operates a WWW site with advertising revenue.

[0016]

Embodiments of the present invention will be described below in detail with reference to the drawings. In all the drawings for describing the embodiments, components having the same functions are denoted by the same reference numerals, and repeated description thereof will be omitted. [First Embodiment] FIG. 1 is a block diagram showing a schematic configuration of an example of an Internet advertisement distribution system according to an embodiment of the present invention. As shown in FIG. 1, the user terminal 2 is in an environment where it can connect to the Internet 1 and access WWW contents on the Internet, and has a WWW browser that displays WWW contents. In the present invention, the user terminal is a global IP (Internet Protocol).
col) An unspecified number of terminals having addresses are targeted. In the following description, the user terminal 2 will be described.

The user preference collection and advertisement selection device 3
Generally, a WWW page request receiving function 31, a WWW page transmitting function 32, and W
A WW content 33, an access recording function 34 for recording a user's access history and input information, a classification function 35 for classifying a user's hobbies and interests into several categories based on the user's access history and input information, and a user's IP Upon receiving an advertisement distribution request from a user who has been prompted for an inline request within a WWW page provided by the WWW device 4 described later, the user preference database 36 storing the correspondence between the address and the preference category classified by the classification function 35, It has an advertisement selection function 37 for selecting advertisement information to be delivered using the request source IP address as a key, and an advertisement database 38 for storing advertisement information entrusted by an advertiser (such as image information of a banner advertisement). With these, access recording means 3 for recording the access history and input information of the user.
01, the user's hobbies and interests are classified into several categories based on the user's access history and input information, and the user's IP
A classification unit 302 that stores the user information in the user preference database 36 in association with the address;
There is an advertisement selecting means 303 for searching the user preference database 36 using the P address as a key, selecting advertisement information most suitable for the user's preference from the advertisement database 38, and transmitting the selected advertisement information. In general, the WWW content of the user preference collection and advertisement selection device 3 corresponds to interactive content in which a user's action appears, such as a portal site including a search site and a site for inputting a questionnaire.

As shown in FIG. 2, the user preference collection and advertisement selection device 3 has a WWW page request reception function 3
1, WWW page transmission function 32, WWW content 3
3, a user access recording device 5 that records the access history and input information of the user by the WWW server function of the access recording function 34, a classification function 35, a user preference database 36, an advertisement selection function 37, and an advertisement database 38. It is also conceivable that the user preference classification and the advertisement distribution device 6 that distributes the user preference and distributes advertisements are provided (provided by different operators). The WWW device 4 is a WWW server of a WWW site operated by advertising revenue, and has a WWW page request receiving function 41, a WWW page transmitting function 42, and WWW contents 43,
By posting advertisement information on the W page and receiving advertisement fees from advertisers, WWW content services are provided to unspecified users on the Internet free of charge. The display of the advertisement information on the WWW page is realized in a manner that prompts a request for advertisement information to the user preference collection and advertisement selection device 3 (or the user preference classification and advertisement selection device 6) inline from the source file of the WWW page. I do.

<< Collection of User Preference Information and Selection / Distribution of Advertising Information Based on It> (1) Collection of User Preference Information FIG. 3 shows the user preference information in the Internet advertisement distribution system of the present embodiment. FIG. 7 is a diagram showing a sequence of communication and processing at a stage of collecting information. Here, the step of collecting the user's preferences by accessing the user's WWW site and inputting information will be described. When a request for WWW content is transmitted from the user terminal 2 to the user preference collection and advertisement selection device 3 (A in FIG. 3), the WWW server functions (31 to 33) configure the WWW.
The W content is transmitted to the user terminal 2 (B in FIG. 3,
C, d). This content includes content that allows the user to input and select information, such as a search keyword of a search engine and a questionnaire, and content that allows a user to select a specific hyperlink destination. When the user terminal 2 inputs such information or selects a hyperlink and transmits the information to the user preference collection and advertisement selection device 3 (e in FIG. 3), the WWW page request reception function 31 receives the information,
It is passed to the access recording function 34 (f in FIG. 3), and the behavior of the user terminal 2 is recorded. Further, this behavior is classified into a category of a specific preference by the classification function 35 (g in FIG. 3). This classification result is associated with the IP address of the user terminal 2 and the user preference database 36
(Fig. 3).

(2) Advertisement Distribution Corresponding to User Preferences FIG. 4 is a diagram showing a sequence of communication and processing at the stage of advertisement distribution corresponding to user preferences in the Internet advertisement distribution system of the present embodiment. is there. Here, when a user accesses a WWW site, a step of specifying and distributing advertisement information considered to be of interest to the user based on the user preference information collected by the method described in (1) above will be described. . WWW from user terminal 2 to WWW site (WWW device 4) operated by advertising revenue
When a page is requested (a in FIG. 4), the WWW device 4
The WWW page is transmitted by the functions (41 to 43) (B, C, D in FIG. 4). HTML (Hyper Tex)
In a source file of a WWW page described in, for example, t Markup Language, a storage destination URL (Uniform Resource) of an image or the like is inlined.
ce Locator) can be specified, and can be arranged in an arbitrary layout. The WWW page transmitted by the WWW device 4 includes, in a portion where the advertisement information in the source file is posted, a user preference collection and advertisement selection device 3.
Request for advertisement information (advertisement information distribution request).

As a result, the user using the user terminal 2 transmits a request for the advertisement information portion of the received WWW page to the user preference collection and advertisement selection device 3 (E in FIG. 4). In the user preference collection and advertisement selection device 3, upon receiving the advertisement information request from the user terminal 2, the advertisement selection function 37 uses the IP address of the user terminal 2 as a key to generate a user preference database 36.
Is searched for (F, G in FIG. 4). If the classification of the user's preference is registered at the stage of collecting the user's preference information described in (1) above, the classification of the user's preference is searched (H in FIG. 4). The advertisement information is requested from the advertisement database 38 (see FIG. 4) and transmitted to the user terminal 2 (nu, ru, ヲ in FIG. 4). When the IP address of the user terminal 2 is not registered in the user preference database, any advertisement information is transmitted. However, in the present invention, the method of selecting the advertisement information at this time is omitted because it is not targeted. .

<< Business Method Related to Advertisement Mediation Using Advertisement Distribution System Corresponding to User Preference in the Present Embodiment >> FIG. 5 shows the flow of information and the service / price in the business method relating to advertisement mediation using the aforementioned means. It is a figure explaining the flow of payment. Advertising Broker 71
Has a user preference collection and advertisement selection device 3,
01 to 303. This advertising agency 71
Stores the advertisement information (such as image information of a banner advertisement) of the advertiser 73 contracted in advance in the advertisement database 38 after classifying the information into interest. The business operator 72 who operates the WWW site with the advertising revenue does not make a direct contract with the advertiser 73, and the user who accesses the WWW page in the portion where the advertisement information is posted in the source file of the WWW page of the own site. To the advertisement broker 71 to request the advertisement information. This allows the operator 72
The user who uses the user terminal 2 who has requested the WWW page makes a request for the advertisement information to the advertisement intermediary company 71 at the same time, and the advertisement information suitable for the user is distributed by the method described above.

The business 72 itself is an advertiser (sponsor).
There is no need to search for, and contract with the advertising brokerage company 71 and WWW
The advertisement revenue can be obtained from the advertiser 73 only by securing a certain advertisement information space on the page and embedding a description urging the user to transmit the advertisement information request to the URL designated by the advertisement brokerage company 71. Here, it is conceivable that the advertisement brokerage company 71 receives payment of the brokerage commission of the advertiser from the company 72 that publishes the advertisement information. On the other hand, the advertiser does not need to search for a company of the WWW site that publishes the advertisement information, but can submit the advertisement information to the advertisement brokerage company 71 and pay the brokerage commission to obtain an efficient advertisement effect.

<< Example of Business Model Using Embodiment of the Present Invention >> Hereinafter, an example of a business model using the Internet advertisement distribution system of the present embodiment will be described. FIG. 6 is an example (1) of a business model using the Internet advertisement distribution system according to the present embodiment.
It is a figure explaining (3). The advertisement intermediary company 71 has WWW content that promotes an action according to the user's taste so that the user's taste can be analyzed. Here, the embodiment (1) is an embodiment having a search engine and a means for inputting a search keyword. Embodiment (2) is an embodiment in which there is a directory-type content classification and it is possible to record which click the user has clicked. In this embodiment, there is a portal site of a type that classifies topics and provides contents and links to the contents in a directory type. Embodiment (3) is an embodiment having a questionnaire input unit.

The user's access / input records collected by the above-described method are classified by the classification function 35 into specific preference categories. In the embodiment (1), the user's taste is estimated from the keyword input by the user to the search engine, and is classified into a specific category. For example, a user who has input “airplane ticket” is presumed to be a user who is interested in “travel”. Other methods have been filed for the method of classifying the user's hobbies from the input keyword, and are not covered by the present invention. In the embodiment (2), if a user who accesses a portal site in which contents are classified in a directory type clicks, for example, a category of “music” and requests contents related to music, the user is interested in music. Presumed to be a certain user. In the embodiment (3), the user is prompted to input a questionnaire as to what he or she is interested in.
A preference category such as "music", "travel", or "car" is prepared, and a user is clicked on an object of interest, and is used as it is for estimating the preference of the user. Example (1)
In (3), the user's taste is estimated as described above, and the classification is stored in the user's taste database 36 in association with the user's IP address.

On the other hand, a business 72 that manages a WWW site with advertising revenue has a contract for advertisement mediation with an advertisement mediation business 71. When the user terminal 2 accesses the WWW site of the business entity 72, the banner file is displayed in a specific layout in the source file of the requested WWW page, and the advertisement is displayed by starting the browser as another window. The advertisement information is displayed on the user terminal 2 by, for example, displaying an advertisement on dedicated advertisement reception / display software. The part of the source file that instructs the display of the advertisement is specified to make a request to the server of the advertisement brokerage company 71. To give a simple example, taking a banner ad as an example,
Some parts of the WWW page contain <img src = http:
// xxx. xxx. ne. jp / cgi-bin / a
dvertise / request? >, And specifies that only the layout portion is to activate the advertisement display script (advertisement selection means 303) of the WWW server of the advertisement intermediary company 71.

When the advertisement broker 71 receives the request for the advertisement information, the advertisement selection means 303 recognizes the request source IP address in the parameters of the HTTP protocol, and the category of which the user of the IP address is presumed to be interested is considered. From the user preference database 36. The advertisement information corresponding to the acquired category of interest is searched in the advertisement database, and matching advertisement information is transmitted to the user. Here, if there is more than one advertisement information corresponding to the selected category in the advertisement database, or if there is no advertisement information, which advertisement information to select and send is determined by a specific policy For example, there is a method of making a selection based on the above. The user's WWW browser receives the advertisement information from the server of the advertisement brokerage company 71 and displays it in the WWW page from the company 72 that receives the advertisement information at the same time. As a result, the user will be presented with the advertisement of the content he is interested in, along with the content of the requested WWW page.

FIG. 7 shows an example (4) of a business model using the Internet advertisement distribution system according to the present embodiment.
FIG. In the embodiment (4), the flow of the advertisement information is the same as in the above-described embodiments (1) to (3), but the access history and the input information of the user are recorded by the WWW server in the advertisement intermediary company 71. This is a form in which the access recording means (means 301) is performed by another business operator. The search engine, directory type contents, questionnaire input function, etc. described in the above-described embodiments (1) to (3) are possessed by the WWW site operator 74 (general portal site) and hold the user access records. I do.
The advertisement mediation company 71 has the WWW site company 74 pass the information, and creates a user preference database. In the embodiment (4), a business form in which the business entity 71 and the business entity 73 share a profit in cooperation or the business entity 71 pays the business entity 73 a price for purchasing the access record can be considered.

FIG. 8 shows an example (5) of a business model using the Internet advertisement distribution system of the present embodiment.
FIG. This embodiment (5) is different from the above-described embodiments (1) to (3) or (4) in that the advertisement intermediary company 71 does not have the advertisement database 38 and the advertiser 73 is It is a form to have. When a business 72 of a WWW site that manages with advertising revenue prompts the advertisement intermediary business 71 to request advertisement information inline and the user requests the advertisement information, the advertisement intermediary business 71
Only the preference category of the user is determined from the P address, and the advertisement information request is transferred to the advertiser 73 having the advertisement information corresponding to the result. The advertiser 73 that has received the request transmits the advertisement information to the user.

FIG. 9 shows an example (6) of a business model using the Internet advertisement distribution system according to the present embodiment.
FIG. In the present embodiment (6), the architecture of the Internet 1 that provides a communication path between the user terminal 2 and a WWW site or an advertising agency 71 will be described. One of the reasons why it is difficult today to specify a user accessing a WWW site and transmit a corresponding advertisement information as shown in the present invention is that the IP address of the user is not fixed. The means by which the user terminal 2 connects to the Internet 1 is mainly a connection to a corporate LAN or a dial-up connection to an ISP (Internet service provider). In this case, DHCP is used as a method of assigning an IP address. Dynamic allocation is often performed. Therefore, each time the user connects, a different IP address is assigned to the user, and on the side providing the advertisement,
It is difficult to specify a user and an IP address together. Furthermore, WWW on the Internet goes beyond the corporate LAN or ISP subnet to which the user belongs.
In general, when accessing a site, a proxy server performs the access on behalf of the user, and the IP address of a proxy server received from the user on the WWW site side is the IP address of the proxy server.
In many cases, the P address cannot be specified.

In the embodiment (6), the Internet is an IE
TF (The Internet Engineerin
It is assumed that the network is compatible with the Mobile IP (RFC2002) function, which is being standardized by the G Task Force, and that the advertisement information is delivered as in the embodiments (1) to (5). I do. Detailed explanation of the functions of Mobile IP is RF
To give a simple explanation, the IP address of the user terminal is fixed, and when the terminal moves to another subnet, the HA (Home A) in the original subnet is used.
gent) is a function of transferring an IP packet addressed to this terminal to a destination. This allows the user to always have a fixed I
WWW site has user and IP
The address can be specified by linking, and the advertisement information can be selectively delivered as shown in the present invention. In addition, since the Internet 1 supports the IP version 6, the address space increases, and a fixed global IP address is assigned to almost all terminals. As a result, the number of users and terminals having a fixed IP address increases dramatically, and the number of users to which the advertisement information selective distribution function can be applied is greatly increased.

According to the present embodiment, the following effects can be obtained. (1) Advertiser For an advertiser who wants to distribute an advertisement on the Internet, the effect of improving the advertising effect and thereby reducing the advertising cost can be expected. Until now, advertisers from various industries have been randomly disseminating to unspecified users, so users can only see advertisements for products and services they are not interested in, and the effectiveness of the advertisement is questioned. I was By applying the present invention, advertisers of each type of business can
Since it can be intensively distributed to users presumed to be interested in the service, it is not necessary to distribute the advertisement to a large number of unspecified large numbers, and it can be expected that the advertisement effect can be efficiently obtained. (2) Advertising Broker The advertising broker is the present invention itself, and the effect of the present invention is that this business becomes possible.

(3) WWW Site Operator Operated by Advertising Revenue For a WWW site operator, an advertiser (sponsor)
You don't need to search for it, which makes it easier to earn advertising revenue. In addition, the display part of the advertisement information only needs to describe the source code that prompts the user to make a request to the server of the advertisement intermediary, and exchange and management of the advertisement information with the advertiser are unnecessary. (4) User There is a merit that a user has more opportunities to see an advertisement of his / her interest. (5) Display of advertisement information on personal WWW site Since the WWW site does not need to make a direct contract with the advertiser and the method of displaying advertisement is simple, a non-profit general user who has a personal WWW site can display it on his own homepage. A service of displaying advertisements and earning advertisement revenues becomes possible. As described above, the invention made by the inventor has been specifically described based on the embodiment. However, the present invention is not limited to the embodiment, and can be variously changed without departing from the gist of the invention. Of course, it is.

[0034]

The effects obtained by typical ones of the inventions disclosed in the present application will be briefly described as follows. (1) According to the present invention, for an advertiser who wants to distribute an advertisement on the Internet, an improvement in the advertising effect is expected, thereby making it possible to reduce advertising expenses. (2) According to the present invention, there is no need for a WWW site operator to search for an advertiser (sponsor), and it becomes easier to obtain advertising revenue. (3) According to the present invention, the user has many opportunities to see an advertisement of his / her interest. (4) According to the present invention, since the WWW site does not need to make a direct contract with the advertiser and the method of displaying the advertisement is simple, a non-profit general user having an individual WWW site can place an advertisement on his homepage. The service of displaying and earning advertising revenues becomes possible.

[Brief description of the drawings]

FIG. 1 is a block diagram illustrating a schematic configuration of an example of an Internet advertisement distribution system according to an embodiment of the present invention.

FIG. 2 is a block diagram illustrating a schematic configuration of another example of the Internet advertisement distribution system according to the embodiment of the present invention.

FIG. 3 is a diagram showing a communication and processing sequence in a stage of collecting user preference information in the Internet advertisement distribution system according to the embodiment of the present invention.

FIG. 4 is a diagram showing a communication and processing sequence in an advertisement distribution stage corresponding to a user's preference in the Internet advertisement distribution system according to the embodiment of the present invention.

FIG. 5 is a diagram illustrating a flow of information and a flow of payment of a service and consideration in a business method related to advertisement mediation using the Internet advertisement distribution system according to the embodiment of the present invention.

FIG. 6 is an example (1) to a business model using the Internet advertisement distribution system according to the embodiment of the present invention;
It is a figure explaining (3).

FIG. 7 is a diagram illustrating an example (4) of a business model using the Internet advertisement distribution system according to the embodiment of this invention.

FIG. 8 is a diagram illustrating an example (5) of a business model using the Internet advertisement distribution system according to the embodiment of this invention.

FIG. 9 is a diagram illustrating an example (6) of a business model using the Internet advertisement distribution system according to the embodiment of this invention.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 ... Internet, 2 ... User terminal, 3 ... User preference collection and advertisement selection device, 4 ... WWW server device, 5 ... User access recording device, 6 ... User preference classification and advertisement selection device, 31, 41 ... WWW page request reception Function 3,
2, 42 ... WWW page transmission function, 33, 43 ... WWW
Content, 34 access recording function, 35 classification function, 36 user preference database, 37 advertisement selection function, 38 advertisement database, 71 advertisement broker, 7
2… A company that operates a WWW site with advertising revenue, 73…
Advertiser, 74: WWW site operator, 301: access recording means, 302: classification means, 303: advertisement selection means.

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme court ゛ (Reference) G06F 13/00 540 G06F 13/00 540P 17/60 314 17/60 314 326 326 326 502 502 502

Claims (15)

[Claims] 1. An Internet advertisement distribution system for distributing advertisement information to a user on the Internet, comprising: a user terminal; a user preference collection and advertisement selection device; An advertisement database, a user preference database, an access recording unit that stores access history and input information of a user who uses the user terminal, and the user access history and input information stored in the access recording unit. A classification means for classifying the user's hobbies and interests into several categories and storing them in the user's preference database in association with the user's IP address; Search the interest database to find the most suitable advertisement information for the user An advertisement selecting means for selecting an advertisement from a database and distributing the advertisement to the user terminal. 2. An Internet advertisement distribution system for distributing advertisement information to a user on the Internet, comprising: a user terminal; a user preference collection and advertisement selection device; and a server device having an advertisement database, The user preference collection and advertisement selection device includes: a user preference database; an access recording unit that stores an access history and input information of a user using a user terminal; and the user access history and input information stored in the access recording unit. Classifying means for classifying the user's hobbies and preferences into several categories and storing them in the user's preference database in association with the user's IP addresses; and a request source IP address of the advertisement information distribution request as a key. , Searching the user's preference database to find the most suitable advertisement for the user's preference. Transmitting means for transmitting a classification of a report to the server device, wherein the server device displays, based on the classification of the transmitted advertisement information, advertisement information most suitable for the user's taste in the advertisement database. An Internet advertisement distribution system, wherein the Internet advertisement distribution system selects one of the following to distribute to the user terminal. 3. An Internet advertisement distribution system for distributing advertisement information to a user on the Internet, comprising: a user terminal; a user access storage device; a user preference classification and advertisement selection device; The storage device has an access recording unit that stores an access history and input information of a user who uses the user terminal. The user preference classification and advertisement selection device includes an advertisement database, a user preference database, and the access recording unit. Classifying means for classifying the user's hobbies and preferences into several categories from the stored access history and input information of the user, and accumulating them in the user preference database in association with the user's IP address; Using the request source IP address of the information distribution request as a key, Internet advertisement distribution system comprising: an advertisement selection unit that searches an advertisement database, selects advertisement information most suitable for the user's taste from the advertisement database, and distributes the advertisement information to the user terminal. 4. An Internet advertisement distribution system for distributing advertisement information to a user on the Internet, comprising: a user terminal, a user access storage device, a user preference classification and advertisement selection device, and a server having an advertisement database. The user access storage device includes an access recording unit that stores an access history and input information of a user who uses a user terminal, The user preference classification and advertisement selection device includes a user preference database, From the access history / input information of the user stored in the access recording means, the user's hobbies / hobbies are classified into several categories, and the user hobbies / hobbies are stored in the user preference database in association with the user's IP addresses. Means and a request source IP address of the advertisement information distribution request as a key. Transmitting means for searching the preference database and transmitting a classification of advertisement information most suitable for the user's preference to the server device, wherein the server device transmits the advertisement information transmitted from the transmission device. An Internet advertisement distribution system, wherein advertisement information most suitable for the user's taste is selected from the advertisement database and distributed to the user terminal based on the classification of the user. 5. A WWW server device for receiving an advertisement information distribution request from the user terminal, wherein the WWW server receives the advertisement information distribution request from the user terminal, A user preference collection and advertisement selection device is designated and transmitted to the user terminal, and the user terminal transmits the advertisement information distribution request to the designated user preference collection and advertisement selection device. The Internet advertisement distribution system according to claim 1 or 2, wherein 6. A WWW server device for receiving an advertisement information distribution request from the user terminal, wherein the WWW server receives the advertisement information distribution request from the user terminal, and sets the user as a request destination of the advertisement information. Designating an interest classification and advertisement selection device, and transmitting to the user terminal, wherein the user terminal transmits the advertisement information distribution request to the specified user interest classification and advertisement selection device. The Internet advertisement distribution system according to claim 3 or 4, wherein 7. The Internet advertisement distribution system according to claim 1, wherein an IP address of the user is fixed. 8. An Internet advertisement distribution method for distributing advertisement information to a user on the Internet, comprising: an advertisement database on the Internet;
A user preference collection and advertisement selection device having a user preference database that classifies the user's interests and preferences into several categories based on the user's access history and input information, and stores the user interests in association with the user's IP addresses. When there is an advertisement information distribution request from the user, the user preference collection and advertisement selection device searches the user preference database using the request source IP address of the advertisement information distribution request as a key, and Internet advertisement distribution method, wherein advertisement information most suitable for the taste of the user is selected from the advertisement database and distributed to the user. 9. An Internet advertisement distribution method for distributing advertisement information to a user on the Internet, wherein the interests and tastes of the user are determined in advance on the Internet based on the access history and input information of the user. Providing a user preference collection and advertisement selection device having a user preference database that is classified into several categories and stored in association with the user's IP address, and a server device having an advertisement database; When there is a request, the user preference collection and advertisement selection device searches the user preference database using the request source IP address of the advertisement information distribution request as a key, and classifies the advertisement information optimal for the user's preference. Is transmitted to the server device, and the server device classifies the transmitted advertisement information. Based, internet advertisement distribution method characterized by the optimum advertisement information preferences of the user and distributed to the user to select from the advertisement database. 10. An Internet advertisement distribution method for distributing advertisement information to a user on the Internet, comprising: a user access storage device for storing a user's access history and input information on the Internet in advance; A user preference database that classifies the user's interests and preferences into several categories based on the user's access history and input information stored in the user access storage device, and stores the categories in association with the user's IP addresses;
A user preference classification and advertisement selection device having an advertisement database; and when the user has received an advertisement information distribution request, the user preference classification and advertisement selection device sets a request source IP address of the advertisement information distribution request. An Internet advertisement distribution method, wherein a search is made in the user preference database as a key, and advertisement information optimal for the user's preference is selected from the advertisement database and distributed to the user. 11. An Internet advertisement distribution method for distributing advertisement information to a user on the Internet, comprising: a user access storage device for storing a user's access history and input information on the Internet in advance; A user having a user preference database that classifies the user's interests and preferences into several categories based on the user's access history and input information stored in the user access storage device, and stores the categories in association with the user's IP addresses; A taste classification and advertisement selection device; and a server device having an advertisement database, wherein when the user receives an advertisement information distribution request, the user taste classification and advertisement selection device transmits an advertisement information distribution request request source IP. Using the address as a key, search the user preference database and A classification of the advertisement information most suitable for the user, the server device transmits the advertisement information most suitable for the taste of the user based on the classification of the transmitted advertisement information from the advertisement database. An Internet advertisement distribution method, wherein the method is selected and distributed to the user. 12. A WWW server device for receiving an advertisement information distribution request from the user terminal, wherein the WWW server receives the advertisement information distribution request from the user and sets the user as a request destination of the advertisement information. 9. The apparatus according to claim 8, wherein the user specifies a preference collection and advertisement selection device, and the user transmits the advertisement information distribution request to the specified user preference collection and advertisement selection device. Item 10. An Internet advertisement distribution method according to Item 9. 13. The user preference collection and advertisement selection device is installed in an advertisement brokerage company, and the WWW server device is installed in a company that operates a WWW site with advertisement revenue. 12
Internet advertising distribution method described in. 14. A WWW server device for receiving an advertisement information distribution request from the user terminal, wherein the WWW server receives the advertisement information distribution request from the user and sets the user as a request destination of the advertisement information. 11. The apparatus according to claim 10, wherein the user specifies a preference classification and advertisement selection device, and the user transmits the advertisement information distribution request to the designated user preference classification and advertisement selection device. Item 12. An Internet advertisement distribution method according to Item 11. 15. The user preference classification and advertisement selection device is installed in an advertisement brokerage company, and the WWW server device is installed in a company that operates a WWW site with advertisement revenue. 14
Internet advertising distribution method described in.