KR20030039329A - Service providing method using information network - Google Patents

Abstract

The personal information of the user who uses the service site is stored in the database 4 in a predetermined manner in advance. And when each of a plurality of users starts specific application software in order to use the said service from the terminal 3, it automatically connects to the said service site 2, and the service site side recognizes each user of the connected terminal. . On the other hand, if a request has been made from the advertisement client 5 to narrow down a specific condition of the advertisement target, the corresponding service is narrowed by searching the database. When a user has accessed the service site, it is determined whether or not the user corresponds to the advertisement target, and if the user is a corresponding user, advertisement information is displayed on the terminal of the user.

Description

SERVICE PROVIDING METHOD USING INFORMATION NETWORK}

With the recent rapid development of the Internet, various advertising methods using information networks such as the Internet are being developed. Among them, a general advertisement method is to install a banner advertisement on a portal site or a homepage, and furthermore, link the advertiser's homepage or advertisement site in the area of the banner advertisement, and the user who accesses the page sees the banner advertisement, and If you are interested in the advertisement, you can jump to the linked advertiser's homepage or product introduction page by placing the cursor in the banner advertisement area or the product introduction area and clicking the mouse or other equivalent. Was to get advertising information.

In addition, as a push type advertisement method, a company or an advertising agent collects and stores a plurality of user's e-mail address information in a database by using a questionnaire, a gift, or a variety of other methods. Almost indiscriminately distributing advertising information is also widely used.

However, in the former method of advertising using the conventional information network, unless the user is interested in the advertisement, there is a problem that it is difficult to be connected to the advertiser's homepage or the introduction page of the product, and thus it is difficult to obtain the advertising effect. have.

In addition, in the latter advertisement method, since the advertisement information is distributed indiscriminately to all users registered in the customer information database, it is difficult to grasp the user's reaction to the advertisement of the product advertisement or service provision, that is, the advertisement effect. In addition, there is a problem that the hit rate (probability of seeing or not seeing or entering into a purchase conclusion) is extremely low because the advertisement information is uniformly distributed without considering personal information other than age group, gender, and hobbies.

SUMMARY OF THE INVENTION The present invention has been made in view of such a conventional problem, and an object of the present invention is to provide a service providing method using an information network having a high hit rate and high advertisement effect, by narrowing an advertisement target to perform push type advertisement.

Another object of the present invention is to provide a service providing method using an information network capable of distributing information by narrowing down an object to a user who needs the information.

The present invention relates to a service providing method using an information network such as the Internet.

1 is a block diagram of a service providing system using the service providing method of the first embodiment of the present invention.

Fig. 2 is an explanatory diagram showing the action on the transmitting side and the receiving side of the messenger service in the above embodiment.

FIG. 3 is an explanatory diagram showing a screen for an advertisement quote request procedure by an advertiser in the above embodiment.

4 is an explanatory diagram showing a screen for an advertisement request procedure by an advertiser in the above embodiment.

5 is a flowchart of the above embodiment.

6 is a block diagram of a service providing system using the service providing method of the second embodiment of the present invention.

A service providing method using the information network of the present invention includes the steps of specifying a user connected to a service provider via a terminal, extracting a user corresponding to information specifying an advertisement target, and When the specific user is included in the extracted user, the step is to distribute and display the advertisement information to the terminal of the user.

The service providing method using the information network of the invention of claim 1 is to pre-distribute personal information of a user who uses the service site in a database, for example, by electronically distributing application software for accessing the service site freely to the user and registering the user. It accumulates by the way to do it.

When a user starts a specific application software to use the service from the terminal, the user automatically accesses the service site, and the service site recognizes the user of the connected terminal.

Then, when a user has accessed the corresponding service site, the user is recognized and determined whether or not the user corresponds to the advertisement target, and if the user is a corresponding user, advertisement information is sent to the terminal of the user. Display advertisement information.

As a result, the advertisement information can be provided only to the user base targeted by the advertiser, and the advertisement effect can be improved.

A service providing method using the information network according to the invention of claim 2, further comprising the steps of: specifying a user connected to a service provider via a terminal; extracting a user corresponding to information specifying a distribution destination; Is included in the extracted user, the information is distributed to the terminal of the user and displayed.

In the service providing method using the information network of the invention of claim 2, personal information of a user who uses the service site in a database is previously distributed freely, for example, by electronically distributing application software for accessing the service site to the desired user. It accumulates by the way to do it.

When a user starts a specific application software to use the service from the terminal, the user automatically accesses the service site, and the service site recognizes the user of the connected terminal.

Then, when a user has accessed the service site, the user is recognized and judged whether or not the user meets the distribution target conditions. Display by sending to the terminal.

As a result, the information distribution client can provide the information only to the user group to be distributed, and the information can be narrowed down to a highly likely user who needs the information.

According to a third aspect of the present invention, in the service providing method using the information network according to claim 1 or 2, the advertisement information or information is appended with a specific character related to the information.

In the service providing method using the information network of the invention of claim 3, by displaying a specific character representing a distributor as well as displaying advertisement information or information, the service can be used while enjoying the service according to the user. Furthermore, the use of the service can be promoted.

According to a fourth aspect of the present invention, in the service providing method using the information network of claim 1 or 2, the extracting step is performed based on a predetermined condition from a database in which personal information is stored.

In the service providing method using the information network of the invention of claim 4, the distribution target can be extracted accurately and quickly on the basis of specific conditions such as age group, sex, hobbies, preferences and the like.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. 1 shows a configuration of an information providing system using a service providing method of an embodiment of the present invention. In the information network, a plurality of user terminals 3 are connected by the Internet 1 to the WWW service provider 2 of the service site using the Internet 1.

The user terminal 3 has communication software and WWW browser software installed with necessary functions such as a mail function, a schedule function, a chat function, and the like. The WWW service provider 2 uses a WWW browser to contract with the user. The Internet 1 is connected via the Internet 1 from an access point of an Internet access service provider.

The communication software using the service providing method of the present embodiment is prepared by the WWW service provider 2, downloaded from the user terminal 3 by using the WWW browser software, and freely downloaded and installed. You can do it.

The WWW service provider 2 is connected to the Internet 1 and links to various agent service providers on the Internet 1, such as an agent service provider such as a search agent, a news agent, and a shopping agent. It may also link with the terminal 5 of the sponsored company for the service.

The WWW service provider 2 executes (1) a user management function and (2) an agent service.

The user management function of (1) is a function for receiving and managing user registration by a predetermined procedure. It also has a function of guiding the user's use by a specific character, eruption message or voice message so that the user can use the next agent service.

When the WWW service provider 2 downloads and installs the communication software free of charge to any user, the WWW service provider 2 registers the handle name as necessary in advance with the registration procedure of the ID number and password, and the general questionnaire form in advance. Enter the address, age, gender, hobbies, preferences, etc. in the prepared text box, and register the received personal information with the ID number in the database (4; DB) to obtain the personal information together with the acquisition of a large number of users. To accumulate.

Agent services of (2) include the following.

· Search Service

· Mail service

· Chat Service

· Shopping Assistant Services

Entertainment services, interworking

· Messenger Service

<User terminal>

The user terminal 3 is a general personal computer having a communication function, but in the case of simple communication, a portable terminal represented by a cellular phone is also used. The user terminal 3 is provided with communication software and a WWW browser downloaded from the service site or online, and the user terminal 3 is connected to the Internet 1 from an access point of an Internet access service provider contracted by the user. The WWW service provider 2 of the service site can log in by inputting an authentication code (usually an ID code and a password).

In the communication software, various data necessary for use of the above-mentioned various services are held and updated and registered. For example, address data, mail data, and the like.

The communication software also provides a messenger service function described below to users who wish to distribute advertisement catchplaces or any messages to an unspecified number or a certain number of users, such as advertisers, community operators or people with the same preferences. Equipped.

This messenger service function is explained as follows. When the user terminal 3S on the transmitting side has expanded the window screen by the OS, the user activates the messenger service function to display the lamp icon shown in FIG. 2 (i) on the screen (hereinafter referred to as "magic lamp" for convenience of explanation). (MZC-lamp) "A1 is displayed as a resident icon.

By pointing the resident icon A1 to the cursor A2 and performing a predetermined operation such as single-click or double-click on the left button, the agent is displayed with the smoke from the magic lamp A1 as shown in the screen (ii). A character A3 personified by appears and also automatically executes the connection procedure to the WWW service provider 2. Furthermore, the character A3 is personified here. The personification referred to here is sufficient as if a person behaves like a person, and may be an imitation or imaginary object such as a dog or a dog.

When this connection procedure is completed, the messenger destination list window W1, the message entry window W2, the send button W3, and the envelope are sent to the jet A4 from the character A3 as shown in the screen (iii). The designation button W4 is displayed.

The messenger destination entered in the destination list window W1 can specify a user such as an e-mail address and an address unique to the server. The destination list can be entered by the sender's user himself, but is automatically posted by using a list of addresses specifying the user obtained from the WWW service provider 2 by the sender extraction service described later. I) You can also enter it.

In the message entry window W2, a message to be transmitted by the sender user is input, which can also automatically post a message registered in advance to the WWW service provider 2 by a transmission party extraction service described later.

When the transmission button W3 is clicked after the predetermined input, the agent A3 disappears momentarily and only the magic lamp A1 remains on the transmitting terminal 3S as shown in Fig. 2 (iv). It becomes indication. In this case, if the sealing button A4 is checked, the message will be displayed for the terminal 3S on the transmission side when the message is opened in the user terminal 3R on the transmission destination (receiving side) later. Then, when a message is sent to an unspecified number of user terminals 3R, and a plurality of users open it, the sender's terminal 3S is displayed in the unsealed mail address list (not shown). .

In the user terminal 3R on the receiving side, when a message arrives, the display of the magic lamp A1 changes to a blinking display as shown in Fig. 2 (v), to inform the user that a certain message has arrived. Since the user terminal 3R designated as the destination of the message is limited to a user who actually uses the magic lamp as described below, the magic lamp A1 is displayed resident on the terminal 3R. This makes it possible.

Then, as shown in FIG. 2 (vi), the agent character A3 of the originator appears, and the sender's address W5 and the message contents W6 are displayed in the eruption A5, and the message screen is closed. A button W7 and a reply button W8 are displayed.

When the user on the receiving side points to the reply button W8 with the cursor on the screen (vi) of the terminal 3R and clicks, the display proceeds to the screen (vii).

This screen (vii) is a screen for creating a reply message, and instead of the character A3 on the sender side, the character A13 on the receiver side appears, and the original sender's address in the eruption A14. The display window W11, the write window W12 of the reply message, the send button W13, and the envelope button W14 are displayed.

The user on the receiving side inputs a reply message on the screen vii for reply of the terminal 3R and clicks the send button W13, thereby sending a reply message to the terminal 3S of the original sender. .

In the original sender's user terminal 3S, when a reply message arrives, as shown in Fig. 2 (viii), the character A13 on the receiver side is displayed, and the ejection A6 is displayed on the original receiver side. A reply message W16 is displayed together with the address W15, and a close button W17 and a resend button W18 are also displayed. In addition, when a reply mail is received, both characters A3 and A13 appear, and it is also possible to make it the display form like having a conversation.

By using the messenger software having such a function, the following advertisement information can be identified and distributed to users with a high probability of interest therein, and also group information distribution can be performed. Moreover, this messenger software may store and distribute the contents once in a buffer, or may distribute the contents to the terminal of the user in real time.

First, the distribution method of advertisement information is demonstrated. In the system configuration of FIG. 1, the advertiser connects to the WWW service provider 2 via the Internet 1 using the terminal 5, and the WWW service provider 2 is prepared as shown in FIG. We open page of advertisement estimate screen W21 (we enter screen by input of member ID and password).

The advertiser enters the necessary input for narrowing the advertisement object into this screen W21 and clicks the quotation button B1, which becomes a request for quotation and is sent to the WWW service provider 2.

The input on this estimation screen W21 is demonstrated. Advertisers want to narrow down the targets of the products or services they want to buy in order to increase the effectiveness of the advertisements, so prepare optional items (S1, S2,…) such as gender, age group, region, hobbies, interests, and preferences. . In addition, since the advertisement information is distributed using the above-described messenger function, the characters CR1, CR2,... Used as the calling party character A3 (see (vi) of FIG. 2) to the terminal 3 of the target user. Also prepares a lot of things that the target audience will have a good feeling, and allows the user to specify the choice according to the advertiser's intention or budget.

Then, the WWW service provider 2 sends the quotation screen W21 to the advertiser's terminal 5 for display, and the advertiser selects the screen W21 and prepares an advertisement request request form. By clicking the button W22, the quotation request is sent to the WWW service provider 2.

The WWW service provider 2, which has received an advertisement request, searches the personal information database 4, extracts the user group corresponding to the advertisement target condition, and creates an advertisement request screen W23 as shown in FIG. The outline is transmitted to the advertisement requesting client terminal 5. In the advertisement request screen W23, the estimate calculation amount W24 is displayed, and an advertisement image input box W25 of an advertisement message and an input box W26 of a URL to be linked are prepared, and the advertisement image character selected by the client. (A21) is displayed. The advertisement image character A21 is displayed as the character A3 on the sender side shown in FIG. 2 when the advertisement information is identified and distributed to the user.

In this screen, an advertisement message is inputted into the message input window W25, an URL is inputted into the input window W26 of the advertisement site 6, and the request button W27 is clicked. The WWW service provider 2 receives an advertisement from the terminal 5, and executes a distribution service of advertisement information described later. Clicking on the re-estimation button W28 returns to the advertisement estimation screen W21, and performs the estimation process again, and clicking on the cancel button W29 cancels the request.

Next, the distribution processing of the advertisement information after the WWW service provider 2 receives the distribution request of the advertisement information from the advertiser terminal 5 will be described. The WWW service provider 2 grasps the user who has started the above-mentioned communication software in the user terminal 3. This is achieved by incorporating in the freely distributed communication software a function of automatically connecting to the site of the WWW service provider 2 by its startup.

Therefore, when a request is made to distribute advertising information from an advertiser, a list of advertisement target users extracted from the above-described database 4 is maintained for an advertisement period, for example, one day, one week, or one month, and the communication software is actually started. The user searches whether the user is listed in the advertisement target user list. If the user is a corresponding user, the WWW service provider 2 becomes a sender, and the advertisement information of the advertiser is advertised as a message using the messenger service shown in FIG. Send to the target user. In this case, the character A21 selected by the advertiser is used for the character A3 of the transmission source.

Therefore, when the corresponding user starts the communication software, the screens (v) and (vi) appear on the terminal 3 on the user side. Here, the character A21 selected by the advertiser is displayed as the character A3 on the transmitting side, the advertisement message input by the advertiser is displayed on the window W6, and the URL of the advertisement site 6 is also displayed. .

When the user who received the advertisement distribution clicks the URL of the advertisement site, the user can jump to the advertisement site 6 to receive the advertisement information.

Also, if you are interested in an advertising message and want to request a pamphlet or write some opinions, the user clicks the reply button W8 on the screen (vi) to display the screen (vii), and the opinion is answered. Enter to send.

The above advertising distribution method is summarized in the flow of FIG.

(0) First, as the charging agent, as described above, the WWW service provider 2 stores as much personal information as possible in the database 4 or receives such personal information from outside. do. This may be, for example, by a method of acquiring, for example, communication software for executing the service from the service site of the WWW service provider 2 free of charge and acquiring the personal information necessary for user registration.

(I) The advertiser requests the advertisement estimate to the WWW service provider 2 using the terminal 6. Advertisers make an advertising membership agreement in advance and open an account.

(II) The WWW service provider 2 searches the personal information database 4 which is built on its own or provided from the outside (only the search results may be provided from the outside) on the basis of the advertisement quotation request. The user is narrowed down, and each user's e-mail address is listed up and maintained. (However, for the sake of privacy, the WWW service provider 2 does not open the list of extracted e-mail addresses to the requesting client).

(III) The WWW service provider 2 notifies the advertiser of the quotation of the advertising service.

(IV) When the advertiser decides the distribution of the advertisement information in consideration of the cost effect, the advertiser orders the advertisement request to the WWW service provider 2.

(V) When the WWW service provider 2 receives an advertisement request, among the users currently connected to the service site, the WWW service provider 2 picks up a user who is listed in the advertisement target list and advertises for each user terminal 3. Distribute the information.

Furthermore, at the time of distributing advertisement information by receiving an advertisement distribution request, there are a large number of advertisement target users who are not connected to the service site 2, but in order to reliably distribute advertisement information to such users, A validity period (e.g., one day, one week, one month) is contracted between the advertiser and the service site, and up to three times or five times, for example, for an advertisement target user who has been connected within the time limit. The advertisement message is distributed under a predetermined condition such as once per connection or once.

As a result, the user terminal 3 receiving the advertisement information selects the character A21 from the user's magic lamp A11 as the character A3, and the character A21 appears, and the advertisement message is displayed on the eruption A5. do. In addition, the icon of the advertising site 6 is displayed in the form linked with the URL.

(VI) When the user clicks on the advertisement icon, the user jumps to the linked URL to display a predetermined page of the advertisement site.

(VII) The advertiser pays the advertising fee by, for example, a payment method other than the end-of-month settlement concluded with the WWW service provider 2.

(VIII) The WWW service provider 2 also pays the character fee for the copyright holder of the character.

In this way, according to the advertisement information distribution method of this embodiment, only a user who is likely to show interest in the advertisement object can distribute the advertisement message when there is a connection from the user terminal 3 during the advertisement request period. Therefore, the advertising effect can be improved.

If the messenger service shown in Fig. 2 is applied, the service providing method as shown in Fig. 6 can also be realized. The service providing method of the second embodiment is characterized by the distribution of group information of the corresponding service system. For example, if a user wants to gather a group of friends (the same symbol) to support a famous sports player (hereinafter referred to as A player to simplify the description) and exchange information, the user becomes a promoter. In addition, the information provider 8 requests the service provider 2 to list the members (S1). Moreover, although the use of the service may be paid or free, the following description will be made free of charge for promoting the use of the service.

Once requested, the service provider 2 examines, and if it is intended for distribution other than a club that does not violate regulations other than breezes and morals, it receives it and searches the personal information database 4 (only search results from outside). The registered user supporting A player is extracted, and the address list is created and maintained (S2).

Subsequently, when the information owner 8 inputs a message in the message entry window W2 on the screen (iii) in FIG. 2 and clicks the send button W3, the message is sent as the originating information to the service provider 2. Is sent to each of the e-mail addresses of the user 3 listed up in advance (S3).

In the terminal 3 of the user who has received such information distribution, when the corresponding communication software is started, the display of the screen (v) of FIG. 3 is made, indicating that a message has arrived, and the display of the screen (vi) is displayed. appear.

So, if you want to respond to this message, click the reply button W8, expand to screen (vii), enter a reply message on this screen, and click the send button W13 to reply to the original information sender. You can send a message.

Thereby, for example, it is possible to collect all the clubs of the famous A players and to exchange opinions using the service site of the service provider 2.

Furthermore, in the above embodiments, the service provider 2 narrows the information to the user actually connecting to the service site from the target user list extracted from the database 4 so as to distribute the information in real time. Although advertising information and general information can be distributed, the present invention is not limited thereto, and the advertising information or general information is distributed to the mailing posts for all users listed in the database 4, and the corresponding user receives the corresponding service software. In the case where the mail reception procedure is performed by starting the mail, these pieces of information may arrive at the user terminal 3.

As described above, according to the invention of claim 1, the advertisement information can be provided only to the user layer targeted by the advertiser, and the advertisement effect can be improved.

According to the invention of claim 2, the information distributor can provide the information only to the user group to be distributed, can narrow down the information to the users who need it, and provide the information. In particular, since all clubs and sponsorships can be gathered, it is possible to provide a place for mutual discussion.

According to the invention of claim 3, by displaying a specific character representing a distributor as well as displaying advertisement information or other information, the user can enjoy and use the service, further promoting the use of the service. can do.

According to the invention of claim 4, by extracting the information stored in the database, the user to be distributed can be specified accurately and quickly.

Claims (4)

Specifying a user connecting to the service provider through the terminal; Extracting a user corresponding to information specifying an advertisement target; When the specific user is included in the extracted user, the service providing method using the information network characterized in that the step of distributing and displaying the advertising information to the terminal of the user. Specifying a user connecting to the service provider through the terminal; Extracting a user corresponding to information specifying a distribution destination; And distributing the information to the terminal of the corresponding user when the specific user is included in the extracted user. The service providing method using an information network according to claim 1 or 2, wherein the advertisement information or information is accompanied by a specific character associated with the information. The method of claim 1, wherein the extracting is performed based on a predetermined condition from a database in which personal information is stored.