CN104966215A - Advertisement information push method and apparatus - Google Patents
Advertisement information push method and apparatus Download PDFInfo
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- CN104966215A CN104966215A CN201510378439.2A CN201510378439A CN104966215A CN 104966215 A CN104966215 A CN 104966215A CN 201510378439 A CN201510378439 A CN 201510378439A CN 104966215 A CN104966215 A CN 104966215A
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Abstract
The invention relates to an advertisement information push method and apparatus. The method comprises the steps of: receiving advertisement position information comprising application marks of target applications and sent by different target applications; obtaining advertisement information to be pushed to the target applications according to the advertisement position information; and pushing the advertisement information to the target applications corresponding to the application marks and displaying the advertisement information. According to the method, the target applications share the same system-level advertisement service, so that resource waste caused by configuring SDKs (software development kits) for application programs in a one-to-one manner is avoided, system resources and network resources are saved, and system electric quantity is saved.
Description
Technical field
The disclosure relates to communication technical field, particularly relates to transmitting advertisement information method and device.
Background technology
Flourish along with mobile Internet, application program (application) is also arisen at the historic moment.User is when using application program, and application program often pushes the information of some co-operation platforms.Such as, information can be advertising message, and application program understands the advertising message of advertisement service end usually, provides the advertising service end of advertising message to there has been vigorous growth.There is provided the advertising service end of advertising message can provide network registry, SDK (Software Development Kit) (Software Development Kit, SDK) embed, after application developer realizes registration on advertising service end, can the SDK of advertising service end be embedded in the application program of oneself, be responsible for download and the control of advertising message by SDK.At this moment, application program just becomes media of advertising service end, is advertising service end displaying advertising messages.But along with the fast development of application program, the quantity of the application program of installing in terminal is increasing, each application program man-to-man configuration SDK, each SDK need independently to carry out network and connect acquisition advertising message, greatly waste system resource and Internet resources.
Summary of the invention
Present disclose provides transmitting advertisement information method and device, to solve the problem of the wasting of resources in correlation technique.
According to the first aspect of disclosure embodiment, provide a kind of transmitting advertisement information method, described method comprises:
Receive the ad spot information including the application identities of intended application that different target application sends;
The advertising message of intended application to be pushed to is obtained according to described ad spot information;
Described transmitting advertisement information is shown to the intended application that described application identities is corresponding.
Optionally, the described advertising message obtaining intended application to be pushed to according to described ad spot information, comprising:
Advertising message corresponding to described ad spot information is obtained from advertising service end.
Optionally, describedly from advertising service end, obtain advertising message corresponding to described ad spot information, comprising:
Judge in local storage, whether to store advertising message corresponding to described ad spot information;
If do not store the advertising message that described ad spot information is corresponding, then from advertising service end, obtain advertising message corresponding to described ad spot information, and described advertising message is stored.
Optionally, described method also comprises:
If store the advertising message that described ad spot information is corresponding, then from local storage, obtain described advertising message.
Optionally, described method also comprises:
When the advertising message update condition preset meets, obtain from advertising service end according to described ad spot information and upgrade advertising message, utilize described renewal advertising message to upgrade the advertising message stored.
Optionally, described ad spot information also comprises the property parameters of advertisement position, describedly from advertising service end, obtains advertising message corresponding to described ad spot information, comprising:
According to the property parameters generating advertisement request of the application identities in described ad spot information and advertisement position, send described ad-request to advertising service end;
Receive the advertising message that advertising service end is determined according to the property parameters of the application identity in ad-request and advertisement position.
Optionally, described method also comprises:
Obtain the ad data of advertising message in intended application, ad data at least comprises showing advertisement number of times, number of clicks, application identity, advertising sign;
Described ad data is uploaded to advertising service end, with the ad data making advertising service end add up intended application.
According to the second aspect of disclosure embodiment, provide a kind of transmitting advertisement information device, described device comprises:
Receiving element, for receiving the ad spot information including the application identities of intended application that different target application sends;
Acquiring unit, for obtaining the advertising message of intended application to be pushed to according to described ad spot information;
Push unit, for showing described transmitting advertisement information to the intended application that described application identities is corresponding.
Optionally, described acquiring unit comprises:
Obtain subelement, for obtaining advertising message corresponding to described ad spot information from advertising service end.
Optionally, described acquisition subelement comprises:
Whether judge module, store advertising message corresponding to described ad spot information for judging in local storage;
First acquisition module, if for not storing advertising message corresponding to described ad spot information, then obtain advertising message corresponding to described ad spot information, and described advertising message stored from advertising service end.
Optionally, described acquisition subelement also comprises:
Second acquisition module, if for storing advertising message corresponding to described ad spot information, then obtain described advertising message from local storage.
Optionally, described device also comprises:
Updating block, during for meeting in the advertising message update condition preset, obtaining according to described ad spot information and upgrading advertising message, utilize described renewal advertising message to upgrade the advertising message stored from advertising service end.
Optionally, described ad spot information also comprises the property parameters of advertisement position, and described acquisition subelement comprises:
Request sending module, for the property parameters generating advertisement request according to the application identities in described ad spot information and advertisement position, sends described ad-request to advertising service end;
Information receiving module, for receiving the advertising message that advertising service end is determined according to the property parameters of the application identity in ad-request and advertisement position.
Optionally, described device also comprises:
Data capture unit, for obtaining the ad data of advertising message in intended application, ad data at least comprises showing advertisement number of times, number of clicks, application identity, advertising sign;
Data upload unit, for described ad data is uploaded to advertising service end, with the ad data making advertising service end add up intended application.
According to the third aspect of disclosure embodiment, a kind of transmitting advertisement information device is provided, comprises:
Processor;
For the storer of storage of processor executable instruction;
Wherein, described processor is configured to:
Receive the ad spot information including the application identities of intended application that different target application sends;
The advertising message of intended application to be pushed to is obtained according to described ad spot information;
Described transmitting advertisement information is shown to the intended application that described application identities is corresponding.
The technical scheme that embodiment of the present disclosure provides can comprise following beneficial effect:
The disclosure can receive the ad spot information including the application identities of intended application that different target application sends, and obtain advertising message according to ad spot information, transmitting advertisement information is shown to the intended application that application identities is corresponding, thus realize being provided with a system-level advertising service in systems in which, each target level is applied in when needing display advertisement and calls this system-level advertising service, system-level advertising service calls advertising message again from advertising service end, each intended application shares same system-level advertising service, avoid the wasting of resources that each application program man-to-man configuration SDK causes, save system resource and Internet resources, save system charge simultaneously.
The disclosure first can judge whether this locality stores advertising message corresponding to ad spot information, if exist, then directly to obtain from this locality, if do not exist, then from advertising service end, obtain advertising message corresponding to ad spot information, and described advertising message stored, thus avoid repeatedly pulling the wasting of resources that same advertisement information causes.
When the disclosure can also meet in the advertising message update condition preset, obtain from advertising service end according to ad spot information and upgrade advertising message, utilize renewal advertising message to upgrade the advertising message stored, thus realize upgrading the carrying out of the advertising message that this locality stores.
Should be understood that, it is only exemplary and explanatory that above general description and details hereinafter describe, and can not limit the disclosure.
Accompanying drawing explanation
Accompanying drawing to be herein merged in instructions and to form the part of this instructions, shows and meets embodiment of the present disclosure, and is used from instructions one and explains principle of the present disclosure.
Fig. 1 is the process flow diagram of a kind of transmitting advertisement information method of the disclosure according to an exemplary embodiment.
Fig. 2 is the process flow diagram of the another kind of transmitting advertisement information method of the disclosure according to an exemplary embodiment.
Fig. 3 is the application scenarios schematic diagram of a kind of advertisement information of the disclosure according to an exemplary embodiment.
Fig. 4 is the block diagram of a kind of transmitting advertisement information device of the disclosure according to an exemplary embodiment.
Fig. 5 is the block diagram of the another kind of transmitting advertisement information device of the disclosure according to an exemplary embodiment.
Fig. 6 is the block diagram of the another kind of transmitting advertisement information device of the disclosure according to an exemplary embodiment.
Fig. 7 is the block diagram of the another kind of transmitting advertisement information device of the disclosure according to an exemplary embodiment.
Fig. 8 is the block diagram of the another kind of transmitting advertisement information device of the disclosure according to an exemplary embodiment.
Fig. 9 is the block diagram of the another kind of transmitting advertisement information device of the disclosure according to an exemplary embodiment.
Figure 10 is the block diagram of the another kind of transmitting advertisement information device of the disclosure according to an exemplary embodiment.
Figure 11 is the structural representation of the another kind of the disclosure according to an exemplary embodiment for transmitting advertisement information device.
Embodiment
Here will be described exemplary embodiment in detail, its sample table shows in the accompanying drawings.When description below relates to accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawing represents same or analogous key element.Embodiment described in following exemplary embodiment does not represent all embodiments consistent with the disclosure.On the contrary, they only with as in appended claims describe in detail, the example of apparatus and method that aspects more of the present disclosure are consistent.
The term used in the disclosure is only for the object describing specific embodiment, and the not intended to be limiting disclosure." one ", " described " and " being somebody's turn to do " of the singulative used in disclosure and the accompanying claims book is also intended to comprise most form, unless context clearly represents other implications.It is also understood that term "and/or" used herein refer to and comprise one or more project of listing be associated any or all may combine.
Term first, second, third, etc. may be adopted although should be appreciated that to describe various information in the disclosure, these information should not be limited to these terms.These terms are only used for the information of same type to be distinguished from each other out.Such as, when not departing from disclosure scope, the first information also can be called as the second information, and similarly, the second information also can be called as the first information.Depend on linguistic context, word as used in this " if " can be construed as into " ... time " or " when ... time " or " in response to determining ".
As shown in Figure 1, Fig. 1 is the process flow diagram of a kind of transmitting advertisement information method according to an exemplary embodiment, and the method may be used for, in terminal, comprising the following steps:
In a step 101, the ad spot information including the application identities of intended application that different target application sends is received.
The terminal related in disclosure embodiment can be the various intelligent terminals including the application of energy advertisement, such as, and smart mobile phone, panel computer, PDA (Personal Digital Assistant, personal digital assistant) etc.
Described intended application can be treat the application program of advertisement, and when the condition showing advertisement meets, intended application can send the ad spot information of the application identities of intended application, as the request pulling advertisement.The condition of display advertisement can be set in advance in destination application.Such as, the condition showing advertisement can be that intended application just starts.Should be appreciated that the condition of display advertisement can be the condition in correlation technique, this disclosure embodiment is no longer repeated.
The ad spot information including the application identities of intended application that different target application sends can be received in this step, wherein, application identities is for identifying intended application, to identify different target application, application identity can be title, the type of intended application, also can be the combination in any of numeral, character string, symbol etc., as long as can unique identification intended application.Advertisement position can be the position of advertisement in intended application, and ad spot information is information related with the advertisement position of intended application.In the present embodiment, ad spot information at least comprises the application identities of intended application, to identify intended application, gets the advertising message that intended application is corresponding.In addition, in other embodiments, ad spot information can also comprise the property parameters of advertisement position, the mark of such as advertisement position, the dimensional parameters etc. of advertisement position.
In a step 102, the advertising message of intended application to be pushed to is obtained according to ad spot information.
Described advertising message can be ad material, and ad material can be called ad content/ad elements again, and such as, ad material can be one section of video, a pictures or one section of animation etc.; In an alternate embodiment of the invention, advertising message can comprise ad material and exhibition method thereof, such as, can be the mode of carousel, clean culture, ejection, the floating multiple crossover rule such as dynamic and static; Should be appreciated that according to different demands, advertising message can also comprise other information relevant to advertisement, no longer repeats this disclosure embodiment.
The situation comprising ad material and exhibition method with advertising message is introduced.Exhibition method can be the exhibition method determined according to the presentation parameter in the ad spot information of intended application transmission; Also can be the corresponding relation according to the ad spot information set up in advance and exhibition method, search the exhibition method that ad spot information is corresponding; Exhibition method can also obtain from advertising service end according to ad-request, and the advertising message namely obtained comprises ad material and exhibition method.After obtaining exhibition method, the intended application that according to exhibition method, the ad material in advertising message can be pushed to application identities corresponding is shown, also by transmitting advertisement information to intended application, ad material can be shown according to exhibition method by intended application.
The advertising message of intended application to be pushed to is obtained according to ad spot information, can be the advertising message obtaining intended application to be pushed to according to the application identities in ad spot information, also can be the advertising message according to the application identities in ad spot information and other acquisition of informations intended application to be pushed to.
In an optional implementation, intended application advertising message to be pushed can be obtained according to the application identities in ad spot information in this step, further, intended application advertising message to be pushed can be obtained according to the application identities in ad spot information from advertising service end.Wherein, advertising service end can be Advertisement Server.Intended application can be registered at advertising service end in advance, and advertiser also registers at advertising service end, and uploads advertising message to be pushed.Advertising service end is set up the application identity of intended application and treats the corresponding relation of advertisement information, then terminal can generate according to ad spot information the ad-request carrying application identities, ad-request is sent to advertising service end, receives the advertising message that advertising service end responds according to application identities.
For aforesaid way, when intended application only has an advertisement position, or intended application have multiple advertisement position and each advertisement position play advertisement identical time, directly can obtain the advertising message of intended application to be pushed to according to the application identity in ad spot information, and transmitting advertisement information is shown to the intended application that application identities is corresponding; When intended application has multiple advertisement position and the advertisement of each advertisement position broadcasting is different, all advertising messages that application identity is corresponding are obtained from advertising service end, obtain the advertising message set that this intended application is corresponding, from advertising message set, find out the advertising message that advertising site mark in ad spot information is corresponding again, and then the intended application pushing information to application identities corresponding is shown.
In another optional implementation, described ad spot information also comprises the property parameters of advertisement position, the property parameters of advertisement position at least comprises advertising site mark, can also comprise in the dimensional parameters of advertisement and identifier, advertising display parameter, advertisement position one or more, can certainly above-mentioned parameter be not limited to.Terminal according to the property parameters generating advertisement request of the application identities in ad spot information and advertisement position, can send described ad-request to advertising service end; Advertising service end can according to ad-request, the advertising message of the property parameters coupling of choice and utilization mark and advertisement position, terminal downloads advertising message.In this way, the advertising message at every turn pulled is all the targeted advertisements position of intended application advertising message to be presented, decrease the data volume of client from advertising service end downloads ad, avoid downloading some without the need to advertising message corresponding to the advertisement position used, save system resource.
Further, throw in advertisement except affecting by intended application, also may by the impact of the factor such as region, release time of input, therefore, can also the current geographic position of carried terminal and current time in ad-request, advertising service end can be selected corresponding advertising message, terminal parses advertising message, and utilize intended application display advertisement content according to advertising site mark, application identities, geographic position, current time.This kind of mode can realize diverse geographic location, different time sections throws in different advertising messages.
In step 103, transmitting advertisement information is shown to the intended application that application identities is corresponding.
Advertising message is shown in intended application, because ad spot information can also comprise advertising site mark, thus advertising message is shown on the advertisement position that advertising site mark is corresponding.
As seen from the above-described embodiment, this embodiment can receive the ad spot information including the application identities of intended application that different target application sends, and obtain advertising message according to ad spot information, transmitting advertisement information is shown to the intended application that application identities is corresponding, thus realize being provided with a system-level advertising service in systems in which, each target level is applied in when needing display advertisement and calls this system-level advertising service, system-level advertising service calls advertising message again from advertising service end, each intended application shares same system-level advertising service, avoid the wasting of resources that each application program man-to-man configuration SDK causes, save system resource and Internet resources, save system charge simultaneously.
As shown in Figure 2, Fig. 2 is the process flow diagram of the another kind of transmitting advertisement information method according to an exemplary embodiment, and the method may be used for, in terminal, comprising the following steps:
In step 201, the ad spot information including the application identities of intended application that different target application sends is received.
The terminal related in disclosure embodiment can be the various intelligent terminals including the application of energy advertisement, such as, and smart mobile phone, panel computer, PDA etc.Described intended application can be treat the system-level application of advertisement, also can be the third-party application treating advertisement.
The ad spot information including the application identities of intended application that different target application sends can be received in this step, wherein, application identities is for identifying intended application, to identify different target application, application identity can be the title of intended application, type or numbering etc.In the present embodiment, ad spot information at least comprises the application identities of intended application, to get advertising message corresponding to intended application.In addition, ad spot information can also comprise the property parameters of advertisement position, such as, and the mark of advertisement classification parameter, advertisement position, the dimensional parameters etc. of advertisement position.
In step 202., judge whether store advertising message corresponding to ad spot information in local storage, if so, enter in step 203, if not, enter in step 204.
Described advertising message at least comprises the ad material of intended application, i.e. ad content/ad elements, and such as, ad material can be one section of video, a pictures or one section of animation etc.
The advertising message at every turn obtained can be stored in this locality by the present embodiment, when receiving the ad spot information that intended application sends, first can judging whether store advertising message in local storage, when storing advertising message, directly obtaining advertising message from this locality.Due to the ad material that different intended application possibility is corresponding identical, now only need to obtain an ad material from Advertisement Server, saved system resource.
Wherein in an embodiment, advertising message is ad material, namely only need from advertising service end, obtain ad material corresponding to ad spot information, when receiving target application send include the ad spot information of the application identities of intended application time, judge whether this locality exists ad material corresponding to ad spot information, when there is ad material corresponding to ad spot information, then directly can obtain described advertising message from local storage, and push to intended application and show.Because different intended application can corresponding identical ad material, adopt in this way, as long as one of them intended application in the intended application of corresponding same advertisement material has pulled ad material by this method, then the intended application of other corresponding same advertisement materials is without the need to pulling ad material, avoids the waste of repeated downloads and system resource.Certainly, in order to ensure reliability, when detecting that this locality stores ad material corresponding to ad spot information, the ad-request carrying ad spot information can also be sent to advertising service end, verify to make advertising service end whether this intended application has the authority of advertisement material, obtain the result of advertising service end, and then determine whether that ad material is pushed to intended application shows.
In another embodiment, except obtaining ad material from advertising service end, can also obtain the information relevant to advertisement from advertising service end, such as advertising message can comprise ad material and exhibition method.The ad-request carrying ad spot information is sent to advertising service end, when detecting that this locality stores ad material corresponding to ad spot information, without downloads ad material, directly can obtains exhibition method according to the response of advertising service end.Also the wasting of resources caused owing to repeatedly downloading identical ad material can be avoided in this way.
In step 203, from local storage, advertising message is obtained.
Local storage can be the memory block of terminal, after Advertisement Server pulls advertising message, advertising message can be stored in lane terminal.
In step 204, from advertising service end, obtain the advertising message that ad spot information is corresponding, and advertising message is stored.
Wherein in a kind of implementation, directly can generate according to the application identities in ad spot information the ad-request carrying application identities, ad-request is sent to Advertisement Server, according to the response results advertising message that down load application mark is corresponding from Advertisement Server of Advertisement Server, and advertising message is stored.
In another kind of implementation, described ad spot information also comprises the property parameters of advertisement position, the property parameters of advertisement position at least comprises advertising site mark, can also comprise in the dimensional parameters of advertisement and identifier, advertising display parameter, advertisement position one or more, can certainly above-mentioned parameter be not limited to.Terminal according to the property parameters generating advertisement request of the application identities in ad spot information and advertisement position, can send described ad-request to advertising service end; Advertising service end can according to ad-request, the advertising message of the property parameters coupling of choice and utilization mark and advertisement position, terminal downloads advertising message.In this way, the advertising message at every turn pulled is all the targeted advertisements position of intended application advertising message to be presented, decreases the data volume of client from advertising service end downloads ad, saves system resource.Further, current geographic position and current time can also be comprised in ad-request, advertising service end can be selected corresponding advertising message, terminal parses advertising message, and utilize intended application display advertisement material according to advertising site mark, application identities, geographic position, current time.This kind of mode can realize diverse geographic location, different time sections throws in different advertising messages.
In step 205, transmitting advertisement information is shown to the intended application that application identities is corresponding.
Advertising message can be ad material, by transmitting advertisement information to intended application corresponding to application identities, and shows by default exhibition method.Advertising message can comprise ad material, exhibition method, by transmitting advertisement information to intended application corresponding to application identities, and shows by exhibition method.
In an optional implementation, because part advertising message can upgrade along with factors such as times, advertising message is upgraded in order to show, this method also comprises: when the advertising message update condition preset meets, obtain from advertising service end according to described ad spot information and upgrade advertising message, utilize described renewal advertising message to upgrade the advertising message stored.Wherein, advertising message update condition can be the update instruction that Advertisement Server sends the renewal of advertising message according to advertiser, also can be after advertiser is upgraded advertising message by Advertisement Server, terminal is when sending ad service request, and the response results determination advertising message according to Advertisement Server upgrades.It should be noted that, advertising message update condition is not limited to above-mentioned condition, can be other update condition in correlation technique, no longer repeat this disclosure embodiment.
In an optional implementation, obtain the ad data of advertising message in intended application, ad data at least comprises showing advertisement number of times, number of clicks, application identity, advertising sign; Described ad data is uploaded to advertising service end, with the ad data making advertising service end add up intended application.Wherein, the condition obtaining ad data does not do concrete restriction.
In an optional implementation, some advertising message meeting real-time update, then do not need the advertising message at every turn downloaded to store, but when receiving ad spot information, implement from advertising service end, obtain advertising message corresponding to ad spot information.
Lift a concrete example to be described, after different target application runs, terminal initialization HTTP, and set up HTTP terminal, send the ad-request carrying ad spot information to advertising service end, Advertisement Server is according to the list of ad-request generating advertisement.Wherein, ad spot information at least comprises the application identities of intended application.From advertising service end, downloads ad list, resolves advertising listing, and advertising listing includes the various information of advertisement, such as, and advertising display mode, advertisement ID, ad material download address etc.Judge in local cache, whether to there is ad material corresponding to described advertisement ID, if exist, directly obtain ad material, if do not exist, according to ad material download address from advertising service end downloads ad material, and ad material is saved in this locality.Ad material shown in the intended application that application identity is corresponding according to exhibition method, such as, carry out carousel according to carousel list to ad material, the carousel time can be determined by the relevant information of advertising listing.In carousel process, the ad datas such as displaying number of times, number of clicks are recorded, and preserves, to upload Advertisement Server.If there is the event clicking broadcasted material in the process of ad material carousel, then perform corresponding operation, such as link enters a new page or amplifies exhibiting pictures etc.
Fig. 3 is the application scenarios schematic diagram of a kind of advertisement information of the disclosure according to an exemplary embodiment.Fig. 3 comprises: mobile phone and Advertisement Server, mobile phone is connected with server by wireless network.Be understandable that, the terminal of the present embodiment is only described for mobile phone, in practical application terminal can also be PC or panel computer etc. other possess the terminal device of advertisement function.Mobile phone calls advertising message by the method for Fig. 1 or Fig. 2 from Advertisement Server, and then advertising message is illustrated in the intended application of mobile phone.
Corresponding with the embodiment of aforementioned transmitting advertisement information method, the embodiment of terminal that the disclosure additionally provides transmitting advertisement information device and applies.
As shown in Figure 4, Fig. 4 is a kind of transmitting advertisement information device block diagram of the disclosure according to an exemplary embodiment, and described device comprises: receiving element 410, acquiring unit 420 and push unit 430.
Wherein, receiving element 410, is configured to the ad spot information including the application identities of intended application receiving different target application transmission;
Acquiring unit 420, is configured to the advertising message obtaining intended application to be pushed to according to described ad spot information;
Push unit 430, is configured to described transmitting advertisement information to show to the intended application that described application identities is corresponding.
As seen from the above-described embodiment, the ad spot information including the application identities of intended application that different target application sends can be received, and obtain advertising message according to ad spot information, transmitting advertisement information is shown to the intended application that application identities is corresponding, thus realize being provided with a system-level advertising service in systems in which, each target level is applied in when needing display advertisement and calls this system-level advertising service, system-level advertising service calls advertising message again from advertising service end, each intended application shares same system-level advertising service, avoid the wasting of resources that each application program man-to-man configuration SDK causes, save system resource and Internet resources, save system charge simultaneously.
As shown in Figure 5, Fig. 5 is the another kind of transmitting advertisement information device block diagram of the disclosure according to an exemplary embodiment, and this embodiment is on aforementioned basis embodiment illustrated in fig. 4, and described acquiring unit 420 comprises: obtain subelement 421.
Wherein, obtain subelement 421, be configured to from advertising service end, obtain advertising message corresponding to described ad spot information.
As shown in Figure 6, Fig. 6 is the another kind of transmitting advertisement information device block diagram of the disclosure according to an exemplary embodiment, this embodiment is on aforementioned basis embodiment illustrated in fig. 5, and described acquisition subelement 421 comprises judge module 4211 and the first acquisition module 4212.
Wherein, judge module 4211, is configured to judge whether store advertising message corresponding to described ad spot information in local storage;
First acquisition module 4212, does not store advertising message corresponding to described ad spot information if be configured to, then from advertising service end, obtain advertising message corresponding to described ad spot information, and described advertising message stored.
As shown in Figure 7, Fig. 7 is the another kind of transmitting advertisement information device block diagram of the disclosure according to an exemplary embodiment, and this embodiment is on aforementioned basis embodiment illustrated in fig. 6, and described acquisition subelement 421 also comprises: the second acquisition module 4213.
Wherein, the second acquisition module 4213, stores advertising message corresponding to described ad spot information, then from local storage, obtains described advertising message if be configured to.
As seen from the above-described embodiment, first can judge whether this locality stores advertising message corresponding to ad spot information, if exist, then directly to obtain from this locality, if do not exist, then from advertising service end, obtain advertising message corresponding to ad spot information, and described advertising message is stored, thus avoid repeatedly pulling the wasting of resources that same advertisement information causes.
As shown in Figure 8, Fig. 8 is the another kind of transmitting advertisement information device block diagram of the disclosure according to an exemplary embodiment, and this embodiment is on aforementioned basis embodiment illustrated in fig. 6, and described device also comprises: updating block 440.
Wherein, updating block 440, is configured to, when the advertising message update condition preset meets, obtain upgrade advertising message according to described ad spot information from advertising service end, utilizes described renewal advertising message to upgrade the advertising message stored.
As seen from the above-described embodiment, when can also meet in the advertising message update condition preset, obtain from advertising service end according to ad spot information and upgrade advertising message, utilize renewal advertising message to upgrade the advertising message stored, thus realize upgrading the carrying out of the advertising message that this locality stores.
As shown in Figure 9, Fig. 9 is the another kind of transmitting advertisement information device block diagram of the disclosure according to an exemplary embodiment, this embodiment is on the basis of the arbitrary illustrated embodiment of earlier figures 5 to 8, described ad spot information also comprises the property parameters of advertisement position, and described acquisition subelement 421 comprises: request sending module 4214 and information receiving module 4215.
Wherein, request sending module 4214, is configured to the property parameters generating advertisement request according to the application identities in described ad spot information and advertisement position, sends described ad-request to advertising service end;
Information receiving module 4215, is configured to receive the advertising message that advertising service end is determined according to the property parameters of the application identity in ad-request and advertisement position.
As shown in Figure 10, Figure 10 is the another kind of transmitting advertisement information device block diagram of the disclosure according to an exemplary embodiment, this embodiment is on the basis of the arbitrary illustrated embodiment of earlier figures 5 to 8, and described device also comprises: data capture unit 450 and data upload unit 460.
Wherein, data capture unit 450, be configured to obtain the ad data of advertising message in intended application, ad data at least comprises showing advertisement number of times, number of clicks, application identity, advertising sign;
Data upload unit 460, is configured to described ad data to be uploaded to advertising service end, with the ad data making advertising service end add up intended application.
Accordingly, the disclosure also provides another kind of transmitting advertisement information device, and described device includes processor; For the storer of storage of processor executable instruction; Wherein, described processor is configured to:
Receive the ad spot information including the application identities of intended application that different target application sends;
The advertising message of intended application to be pushed to is obtained according to described ad spot information;
Described transmitting advertisement information is shown to the intended application that described application identities is corresponding.
In said apparatus, the implementation procedure of the function and efficacy of unit specifically refers to the implementation procedure of corresponding step in said method, does not repeat them here.
For device embodiment, because it corresponds essentially to embodiment of the method, so relevant part illustrates see the part of embodiment of the method.Device embodiment described above is only schematic, the wherein said unit illustrated as separating component or can may not be and physically separates, parts as unit display can be or may not be physical location, namely can be positioned at a place, or also can be distributed in multiple network element.Some or all of module wherein can be selected according to the actual needs to realize the object of disclosure scheme.Those of ordinary skill in the art, when not paying creative work, are namely appreciated that and implement.
As shown in figure 11, Figure 11 is a kind of structural representation for transmitting advertisement information device 1100 of the disclosure according to an exemplary embodiment.Such as, device 1100 can be the mobile phone with routing function, computing machine, digital broadcast terminal, messaging devices, game console, tablet device, Medical Devices, body-building equipment, personal digital assistant etc.
With reference to Figure 11, device 1100 can comprise following one or more assembly: processing components 1102, storer 1104, power supply module 1106, multimedia groupware 1108, audio-frequency assembly 1110, the interface 1112 of I/O (I/O), sensor module 1114, and communications component 1116.
The integrated operation of the usual control device 1100 of processing components 1102, such as with display, call, data communication, camera operation and record operate the operation be associated.Processing components 1102 can comprise one or more processor 1120 to perform instruction, to complete all or part of step of above-mentioned method.In addition, processing components 1102 can comprise one or more module, and what be convenient between processing components 1102 and other assemblies is mutual.Such as, processing components 1102 can comprise multi-media module, mutual with what facilitate between multimedia groupware 1108 and processing components 1102.
Storer 1104 is configured to store various types of data to be supported in the operation of device 1100.The example of these data comprises for any application program of operation on device 1100 or the instruction of method, contact data, telephone book data, message, picture, video etc.Storer 1104 can be realized by the volatibility of any type or non-volatile memory device or their combination, as static RAM (SRAM), Electrically Erasable Read Only Memory (EEPROM), Erasable Programmable Read Only Memory EPROM (EPROM), programmable read only memory (PROM), ROM (read-only memory) (ROM), magnetic store, flash memory, disk or CD.
The various assemblies that power supply module 1106 is device 1100 provide electric power.Power supply module 1106 can comprise power-supply management system, one or more power supply, and other and the assembly generating, manage and distribute electric power for device 1100 and be associated.
Multimedia groupware 1108 is included in the screen providing an output interface between described device 1100 and user.In certain embodiments, screen can comprise liquid crystal display (LCD) and touch panel (TP).If screen comprises touch panel, screen may be implemented as touch-screen, to receive the input signal from user.Touch panel comprises one or more touch sensor with the gesture on sensing touch, slip and touch panel.Described touch sensor can the border of not only sensing touch or sliding action, but also detects the duration relevant to described touch or slide and pressure.In certain embodiments, multimedia groupware 1108 comprises a front-facing camera and/or post-positioned pick-up head.When device 1100 is in operator scheme, during as screening-mode or video mode, front-facing camera and/or post-positioned pick-up head can receive outside multi-medium data.Each front-facing camera and post-positioned pick-up head can be fixing optical lens systems or have focal length and optical zoom ability.
Audio-frequency assembly 1110 is configured to export and/or input audio signal.Such as, audio-frequency assembly 1110 comprises a microphone (MIC), and when device 1100 is in operator scheme, during as call model, logging mode and speech recognition mode, microphone is configured to receive external audio signal.The sound signal received can be stored in storer 1104 further or be sent via communications component 1116.In certain embodiments, audio-frequency assembly 1110 also comprises a loudspeaker, for output audio signal.
I/O interface 1112 is for providing interface between processing components 1102 and peripheral interface module, and above-mentioned peripheral interface module can be keyboard, some striking wheel, button etc.These buttons can include but not limited to: home button, volume button, start button and locking press button.
Sensor module 1114 comprises one or more sensor, for providing the state estimation of various aspects for device 1100.Such as, sensor module 1114 can detect the opening/closing state of device 1100, the relative positioning of assembly, such as described assembly is display and the keypad of device 1100, the position of all right pick-up unit 1100 of sensor module 1114 or device 1100 assemblies changes, the presence or absence that user contacts with device 1100, the temperature variation of device 1100 orientation or acceleration/deceleration and device 1100.Sensor module 1114 can comprise proximity transducer, be configured to without any physical contact time detect near the existence of object.Sensor module 1114 can also comprise optical sensor, as CMOS or ccd image sensor, for using in imaging applications.In certain embodiments, this sensor module 1114 can also comprise acceleration transducer, gyro sensor, Magnetic Sensor, pressure transducer, microwave remote sensor or temperature sensor.
Communications component 1116 is configured to the communication being convenient to wired or wireless mode between device 1100 and other equipment.Device 1100 can access the wireless network based on communication standard, as WiFi, 2G or 3G, or their combination.In one exemplary embodiment, communications component 1116 receives from the broadcast singal of external broadcasting management system or broadcast related information via broadcast channel.In one exemplary embodiment, described communications component 1116 also comprises near-field communication (NFC) module, to promote junction service.Such as, can based on radio-frequency (RF) identification (RFID) technology in NFC module, Infrared Data Association (IrDA) technology, ultra broadband (UWB) technology, bluetooth (BT) technology and other technologies realize.
In the exemplary embodiment, device 1100 can be realized, for performing said method by one or more application specific integrated circuit (ASIC), digital signal processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD) (PLD), field programmable gate array (FPGA), controller, microcontroller, microprocessor or other electronic components.
In the exemplary embodiment, additionally provide a kind of non-transitory computer-readable recording medium comprising instruction, such as, comprise the storer 1104 of instruction, above-mentioned instruction can perform said method by the processor 1120 of device 1100.Such as, described non-transitory computer-readable recording medium can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk and optical data storage devices etc.
A kind of non-transitory computer-readable recording medium, when the instruction in described storage medium is performed by the processor of terminal, make terminal can perform a kind of transmitting advertisement information method, described method comprises: receive the ad spot information including the application identities of intended application that different target application sends; The advertising message of intended application to be pushed to is obtained according to described ad spot information; Described transmitting advertisement information is shown to the intended application that described application identities is corresponding.
Those skilled in the art, at consideration instructions and after putting into practice invention disclosed herein, will easily expect other embodiment of the present disclosure.The disclosure is intended to contain any modification of the present disclosure, purposes or adaptations, and these modification, purposes or adaptations are followed general principle of the present disclosure and comprised the undocumented common practise in the art of the disclosure or conventional techniques means.Instructions and embodiment are only regarded as exemplary, and true scope of the present disclosure and spirit are pointed out by claim below.
Should be understood that, the disclosure is not limited to precision architecture described above and illustrated in the accompanying drawings, and can carry out various amendment and change not departing from its scope.The scope of the present disclosure is only limited by appended claim.
Claims (15)
1. a transmitting advertisement information method, is characterized in that, described method comprises:
Receive the ad spot information including the application identities of intended application that different target application sends;
The advertising message of intended application to be pushed to is obtained according to described ad spot information;
Described transmitting advertisement information is shown to the intended application that described application identities is corresponding.
2. method according to claim 1, is characterized in that, the described advertising message obtaining intended application to be pushed to according to described ad spot information, comprising:
Advertising message corresponding to described ad spot information is obtained from advertising service end.
3. method according to claim 2, is characterized in that, describedly from advertising service end, obtains advertising message corresponding to described ad spot information, comprising:
Judge in local storage, whether to store advertising message corresponding to described ad spot information;
If do not store the advertising message that described ad spot information is corresponding, then from advertising service end, obtain advertising message corresponding to described ad spot information, and described advertising message is stored.
4. method according to claim 3, is characterized in that, described method also comprises:
If store the advertising message that described ad spot information is corresponding, then from local storage, obtain described advertising message.
5. method according to claim 3, is characterized in that, described method also comprises:
When the advertising message update condition preset meets, obtain from advertising service end according to described ad spot information and upgrade advertising message, utilize described renewal advertising message to upgrade the advertising message stored.
6. according to the arbitrary described method of claim 2 to 5, it is characterized in that, described ad spot information also comprises the property parameters of advertisement position, describedly from advertising service end, obtains advertising message corresponding to described ad spot information, comprising:
According to the property parameters generating advertisement request of the application identities in described ad spot information and advertisement position, send described ad-request to advertising service end;
Receive the advertising message that advertising service end is determined according to the property parameters of the application identity in ad-request and advertisement position.
7., according to the arbitrary described method of claim 2 to 5, it is characterized in that, described method also comprises:
Obtain the ad data of advertising message in intended application, ad data at least comprises showing advertisement number of times, number of clicks, application identity, advertising sign;
Described ad data is uploaded to advertising service end, with the ad data making advertising service end add up intended application.
8. a transmitting advertisement information device, is characterized in that, described device comprises:
Receiving element, for receiving the ad spot information including the application identities of intended application that different target application sends;
Acquiring unit, for obtaining the advertising message of intended application to be pushed to according to described ad spot information;
Push unit, for showing described transmitting advertisement information to the intended application that described application identities is corresponding.
9. device according to claim 8, is characterized in that, described acquiring unit comprises:
Obtain subelement, for obtaining advertising message corresponding to described ad spot information from advertising service end.
10. device according to claim 9, is characterized in that, described acquisition subelement comprises:
Whether judge module, store advertising message corresponding to described ad spot information for judging in local storage;
First acquisition module, if for not storing advertising message corresponding to described ad spot information, then obtain advertising message corresponding to described ad spot information, and described advertising message stored from advertising service end.
11. devices according to claim 10, is characterized in that, described acquisition subelement also comprises:
Second acquisition module, if for storing advertising message corresponding to described ad spot information, then obtain described advertising message from local storage.
12. devices according to claim 10, is characterized in that, described device also comprises:
Updating block, during for meeting in the advertising message update condition preset, obtaining according to described ad spot information and upgrading advertising message, utilize described renewal advertising message to upgrade the advertising message stored from advertising service end.
13. according to the arbitrary described device of claim 9 to 12, and it is characterized in that, described ad spot information also comprises the property parameters of advertisement position, and described acquisition subelement comprises:
Request sending module, for the property parameters generating advertisement request according to the application identities in described ad spot information and advertisement position, sends described ad-request to advertising service end;
Information receiving module, for receiving the advertising message that advertising service end is determined according to the property parameters of the application identity in ad-request and advertisement position.
14. according to the arbitrary described device of claim 9 to 12, and it is characterized in that, described device also comprises:
Data capture unit, for obtaining the ad data of advertising message in intended application, ad data at least comprises showing advertisement number of times, number of clicks, application identity, advertising sign;
Data upload unit, for described ad data is uploaded to advertising service end, with the ad data making advertising service end add up intended application.
15. 1 kinds of transmitting advertisement information devices, is characterized in that, comprising:
Processor;
For the storer of storage of processor executable instruction;
Wherein, described processor is configured to:
Receive the ad spot information including the application identities of intended application that different target application sends;
The advertising message of intended application to be pushed to is obtained according to described ad spot information;
Described transmitting advertisement information is shown to the intended application that described application identities is corresponding.
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