CN110264282A - Advertisement orients put-on method, device and computer readable storage medium - Google Patents
Advertisement orients put-on method, device and computer readable storage medium Download PDFInfo
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- CN110264282A CN110264282A CN201910563510.2A CN201910563510A CN110264282A CN 110264282 A CN110264282 A CN 110264282A CN 201910563510 A CN201910563510 A CN 201910563510A CN 110264282 A CN110264282 A CN 110264282A
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Abstract
The invention discloses a kind of advertisements to orient put-on method, device and computer readable storage medium, in this method, needing to have installed this dimension of list of application in the recent period based on user to when user's dispensing advertisement, the mapping relations of Bao Mingyu number are applied in building, and by mapping relations storage into buffer service, the list of installation of each user is then n bit, one in each bit correspondence mappings relationship is applied packet name, if there is installation to apply, then 1 is set as by corresponding bit, it is otherwise provided as 0, when handling ad-request business, only need to know on the position 100bit for 1 be index, corresponding installation table data can be got from mapping relations.Through the invention, the consumption to buffer memory capacity is greatly reduced, so that the advertising business that preferably processing client is initiated is requested.
Description
Technical field
The present invention relates to internet advertisement technology fields more particularly to advertisement orientation put-on method, device and computer can
Read storage medium.
Background technique
With the popularity of the internet, the center of gravity that advertisement is launched gradually is transferred to interconnection from past paper media, TV channel
It nets in APP, wherein application shop, browser and certain customers, which measure huge APP, becomes the object that advertiser pursues.
Compared to former paper media, TV channel, Internet advertising can be accomplished more accurately to launch, for example limitation advertisement is thrown
Put the age level of target user, gender, interest etc., it is ensured that advertisement can be made to launch the maximization of benefit, and these are
The channels such as paper media before are incomparable.The dimension that Internet advertising orientation is launched has very much, in addition to above-mentioned age, property
Not, interest, there are also installed list of application.
It is shown according to industry public data, carries out packet name statistical analysis for nearly ten thousand common applications, it is each to apply Bao Mingchang
About 22.7 bytes are spent, and the application of Top100 was ranked for downloading in nearly hundred days, installing number in hundred days per capita is 31.9, if depositing
In 5,000 ten thousand users, then the data for storing user installation list this dimension need 33.7G capacity into caching.
Summary of the invention
It is a primary object of the present invention to propose that a kind of advertisement orients put-on method, device and computer-readable storage medium
Matter, it is intended to which the data for solving to store this dimension of user installation list in the prior art can largely consume buffer memory capacity to caching
Technical problem.
To achieve the above object, the present invention provides a kind of advertisement orientation put-on method, and the advertisement orients put-on method packet
Include following steps:
Several clients are obtained to record in preset period of time for the installation of several default applications；
Construct and store the mapping relations using Bao Mingyu character of each default application；
Based on the mapping relations, obtain and store each installation and record corresponding list to be installed；
When receiving the advertising business request of client transmission, obtains the client corresponding target and column have been installed
Table；
List and the mapping relations have been installed according to the target, determined that the client has been pacified in preset period of time
Packet name is applied in the default application of the target of dress；
Obtain the corresponding ad data of application packet name of the default application of the target；
The ad data is fed back into the client.
Optionally, described to obtain the step of several clients record in preset period of time for the installation of several default applications
Include:
Obtain the application downloading list data in preset period of time；
List data are downloaded based on the application, choose N number of application that the amount of being downloaded is arranged in top N, if as intervening
If using；
Several clients are obtained to record in preset period of time for the installation of several default applications.
Optionally, it is described building and store each default application using Bao Mingyu character mapping relations the step of packet
It includes:
It obtains each preset and applies the arrangement order for being downloaded number in preset period of time；
The arrangement order for being downloaded number in preset period of time is applied based on each preset, establishes and stores each pre-
If the mapping relations using the corresponding specific character of Bao Mingyu its arrangement order of application.
Optionally, it is described it is described be based on the mapping relations, obtain and store it is each installation record corresponding installed
After the step of list, further includes:
When the time reaching data renewal time point, the corresponding new preset period of time of the data renewal time point is determined；
Several clients are obtained in the new preset time period for the new installation note of several new default applications
Record；
Construct and store the new mapping relations using Bao Mingyu character of each new default application；
According to the new mapping relations, obtain and store each new installation recording corresponding installation list newly；
It is asked based on the new mapping relations and the new advertising business that list processing client is sent of having installed
It asks；
List and the mapping relations have been installed described in deleting.
Optionally, described to obtain several clients in the new preset time period for several new default applications
The step of new installation record includes:
Obtain the new application downloading list data in the new preset period of time；
Based on the new application downloading list data, N number of application that the amount of being downloaded is arranged in top N is chosen, if as
Do new default application；
Several clients are obtained in the new preset period of time for the new installation of several new default applications
Record.
Optionally, the building and the new mapping relations using Bao Mingyu character that store each new default application
Step includes:
It obtains and each new default applies the arrangement order for being downloaded number in new preset period of time；
It is downloaded the arrangement order of number in new preset period of time based on each new default apply, establishes and deposits
Store up the new mapping relations using the corresponding specific character of Bao Mingyu its arrangement order of each new default application.
In addition, to achieve the above object, the present invention also provides a kind of advertisements to orient delivery device, the advertisement orientation is launched
Device includes that the advertisement orientation that can run on the memory and on the processor of processor, memory and being stored in is launched
Program, wherein realizing advertisement orientation as described above dispensing side when advertisement orientation dispensing program is executed by the processor
The step of method.
In addition, to achieve the above object, it is described computer-readable the present invention also provides a kind of computer readable storage medium
It is stored with advertisement orientation on storage medium and launches program, the advertisement orientation, which is launched when program is executed by processor, realizes institute as above
The step of advertisement orientation put-on method stated.
In the present invention, obtains several clients and recorded in preset period of time for the installation of several default applications；Building is simultaneously
The mapping relations using Bao Mingyu character of each default application of storage；Based on the mapping relations, obtains and store each peace
Dress, which records, corresponding has installed list；When receiving the advertising business request of client transmission, it is corresponding to obtain the client
Target list has been installed；List and the mapping relations have been installed according to the target, determined the client default
The default application of mounted target applies packet name in period；Obtain the corresponding advertisement of application packet name of the default application of the target
Data；The ad data is fed back into the client.It is needing that this dimension of list of application has been installed in the recent period based on user
When launching advertisement to user, the mapping relations of Bao Mingyu number are applied in building, and by mapping relations storage into buffer service, often
The list of installation of a user is then n bit, and one in each bit correspondence mappings relationship applies packet name, if there is installation
Using being then set as 1 for corresponding bit, 0 be otherwise provided as, when handling ad-request business, it is only necessary to know that on the position 100bit
It is index for 1, so that it may corresponding installation table data is got from mapping relations.Through the invention, it is greatly reduced pair
The consumption of buffer memory capacity, so that the advertising business that preferably processing client is initiated is requested.
Detailed description of the invention
Fig. 1 is that the advertisement for the hardware running environment that the embodiment of the present invention is related to orients delivery device structural schematic diagram；
Fig. 2 is the flow diagram that advertisement of the present invention orients one embodiment of put-on method；
Fig. 3 is the system structure diagram that advertisement of the present invention orients one embodiment of jettison system.
The embodiments will be further described with reference to the accompanying drawings for the realization, the function and the advantages of the object of the present invention.
Specific embodiment
It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.
As shown in FIG. 1, FIG. 1 is the advertisement orientation delivery device knots for the hardware running environment that the embodiment of the present invention is related to
Structure schematic diagram.
As shown in Figure 1, advertisement orientation delivery device may include: processor 1001, such as CPU, network interface 1004,
User interface 1003, memory 1005, communication bus 1002.Wherein, communication bus 1002 is for realizing between these components
Connection communication.User interface 1003 may include display screen (Display), input unit such as keyboard (Keyboard), optional
User interface 1003 can also include standard wireline interface and wireless interface.Network interface 1004 optionally may include standard
Wireline interface, wireless interface (such as WI-FI interface).Memory 1005 can be high speed RAM memory, be also possible to stable
Memory (non-volatile memory), such as magnetic disk storage.Memory 1005 optionally can also be independently of aforementioned
The storage device of processor 1001.
It will be understood by those skilled in the art that the orientation delivery device structure of advertisement shown in Fig. 1 is not constituted to advertisement
The restriction for orienting delivery device may include perhaps combining certain components or different than illustrating more or fewer components
Component layout.
As shown in Figure 1, as may include that operating system, network are logical in a kind of memory 1005 of computer storage medium
Believe that module, Subscriber Interface Module SIM and advertisement orientation launch program.
In advertisement orientation delivery device shown in Fig. 1, network interface 1004 is mainly used for connecting background server, and rear
Platform server carries out data communication；User interface 1003 is mainly used for connecting client (user terminal), carries out data with client
Communication；And processor 1001 can be used for that the advertisement stored in memory 1005 orientation is called to launch program, and execute following behaviour
Make:
Several clients are obtained to record in preset period of time for the installation of several default applications；
Construct and store the mapping relations using Bao Mingyu character of each default application；
Based on the mapping relations, obtain and store each installation and record corresponding list to be installed；
When receiving the advertising business request of client transmission, obtains the client corresponding target and column have been installed
Table；
List and the mapping relations have been installed according to the target, determined that the client has been pacified in preset period of time
Packet name is applied in the default application of the target of dress；
Obtain the corresponding ad data of application packet name of the default application of the target；
The ad data is fed back into the client.
Further, processor 1001 can call the advertisement stored in memory 1005 orientation to launch program, also execute
It operates below:
Obtain the application downloading list data in preset period of time；
List data are downloaded based on the application, choose N number of application that the amount of being downloaded is arranged in top N, if as intervening
If using；
Several clients are obtained to record in preset period of time for the installation of several default applications.
Further, processor 1001 can call the advertisement stored in memory 1005 orientation to launch program, also execute
It operates below:
It obtains each preset and applies the arrangement order for being downloaded number in preset period of time；
The arrangement order for being downloaded number in preset period of time is applied based on each preset, establishes and stores each pre-
If the mapping relations using the corresponding specific character of Bao Mingyu its arrangement order of application.
Further, processor 1001 can call the advertisement stored in memory 1005 orientation to launch program, also execute
It operates below:
When the time reaching data renewal time point, the corresponding new preset period of time of the data renewal time point is determined；
Several clients are obtained in the new preset time period for the new installation note of several new default applications
Record；
Construct and store the new mapping relations using Bao Mingyu character of each new default application；
According to the new mapping relations, obtain and store each new installation recording corresponding installation list newly；
It is asked based on the new mapping relations and the new advertising business that list processing client is sent of having installed
It asks；
List and the mapping relations have been installed described in deleting.
Further, processor 1001 can call the advertisement stored in memory 1005 orientation to launch program, also execute
It operates below:
Obtain the new application downloading list data in the new preset period of time；
Based on the new application downloading list data, N number of application that the amount of being downloaded is arranged in top N is chosen, if as
Do new default application；
Several clients are obtained in the new preset period of time for the new installation of several new default applications
Record.
Further, processor 1001 can call the advertisement stored in memory 1005 orientation to launch program, also execute
It operates below:
It obtains and each new default applies the arrangement order for being downloaded number in new preset period of time；
It is downloaded the arrangement order of number in new preset period of time based on each new default apply, establishes and deposits
Store up the new mapping relations using the corresponding specific character of Bao Mingyu its arrangement order of each new default application.
It is the flow diagram that advertisement of the present invention orients one embodiment of put-on method referring to Fig. 2, Fig. 2.
In the present embodiment, advertisement orientation put-on method the following steps are included:
Step S10 obtains several clients and records in preset period of time for the installation of several default applications；
In the present embodiment, several clients refer to that needing to install record according to application carries out the client that advertisement orientation is launched.
Preset period of time is configured according to actual needs, for example, be arranged current number of days rise forward every 100 days be a preset period of time.It is default to answer
It is applied with can be the applications such as specified some applications, such as specified wechat, qq, Taobao, Alipay, microblogging to be default.It is default
Using can also be the application for being arranged in top N with the amount of being downloaded in application shop, wherein N is configured according to actual needs,
Such as it is set as 100.
In one alternative embodiment, the application downloading list number disclosed in application shop on the day of certain day (such as July 1) obtains
According to according to the application downloading list data of acquisition, the determining amount of being downloaded is arranged in front 100 applications, then obtains several visitors
Family end is arranged in front the installation record of 100 applications for this download in nearly 100 days.
In another alternative embodiment, certain day (such as July 1) obtain several clients nearly 100 days in for wechat,
The installation of the applications such as qq, Taobao, Alipay, microblogging records.
Further, in one embodiment, step S10 includes:
Obtain the application downloading list data in preset period of time；
List data are downloaded based on the application, choose N number of application that the amount of being downloaded is arranged in top N, if as intervening
If using；
Several clients are obtained to record in preset period of time for the installation of several default applications.
In the present embodiment, if preset period of time is July 1 to first 100 days, obtain in July 1 to first 100 days using quotient
The application downloading list data in shop determine that the amount of being downloaded is arranged in front 100 then according to the application downloading list data of acquisition
Application then obtain in several clients nearly 100 days as 100 default applications for the installations note of 100 default applications
Record.For example, the installation record obtained are as follows: client 1 is mounted with using 1, using 2, using 3, using 4；Client 2 is mounted with to answer
With 1, using 2, using 3, using 7；Client 3 is mounted with using 4, using 5, using 6, using 7 ...
Step S20 constructs and stores the mapping relations using Bao Mingyu character of each default application；
In one alternative embodiment, the mapping relations using Bao Mingyu character can be fixedly installed.For example, setting wechat is answered
Be 1 with the corresponding character of packet name, qq be 2 using the corresponding character of packet name, the corresponding character of application packet name of Taobao is 3, branch
Pay it is precious be 4 using the corresponding character of packet name, the corresponding character of application packet name of microblogging is 5.
In another alternative embodiment, step S20 includes:
It obtains each preset and applies the arrangement order for being downloaded number in preset period of time；
The arrangement order for being downloaded number in preset period of time is applied based on each preset, establishes and stores each pre-
If the mapping relations using the corresponding specific character of Bao Mingyu its arrangement order of application.
In the present embodiment, when preset period of time is July 1 to first 100 days, then according in the 1 day July of acquisition to first 100 days
The application downloading list data of application shop, obtain each preset and apply the arrangement order for being downloaded number in preset period of time.
If it is determined that default application be application that the amount of being downloaded is arranged in front 100, then can determine that the amount of being downloaded is arranged in top1's
Using, determine the amount of being downloaded be arranged in top2 application, determine the amount of being downloaded be arranged in top3 application ... then setting quilt
The application packet name that download is arranged in the application of top1 corresponds to character 1, and the setting amount of being downloaded is arranged in the application of the application of top2
Packet name corresponds to character 2, the setting amount of being downloaded that the application packet name that the setting amount of being downloaded is arranged in the application of top3 corresponds to character 3 ...
Be arranged in the application of top100 corresponds to character 100 using packet name.
According to above-described embodiment, the mapping relations using Bao Mingyu character of each default application can be constructed, and will be reflected
Penetrate relationship storage.
Step S30 is based on the mapping relations, obtains and store each installation and record corresponding to have installed list；
In the present embodiment, if installation record are as follows: client 1 is mounted with using 1, using 2, using 3, using 4；Client 2
Be mounted with using 1, using 2, using 3, using 7；Client 3 is mounted with using 4, using 5, using 6, using 7, and apply 1 to N
Corresponding character is respectively 1 to N.Then client 1 it is corresponding installed list be 1234, client 2 is corresponding to have installed list
It is 1237, client 3 is corresponding, and to have installed list be 4567.Pass through the application of the application of each client installation of character representation
Packet name, obtain and store it is each installation record it is corresponding list has been installed, greatly reduce the buffer memory capacity of consumption.
Step S40 has obtained the corresponding target of the client when receiving the advertising business request of client transmission
List is installed；
In the present embodiment, when receiving the advertising business request of client transmission, it can be requested according to the advertising business
The client identification of the client carried, obtains the corresponding target of the client identification and has installed list.For example, receive
Advertising business request is that client 1 is initiated, then obtaining the corresponding target of client 1 and having installed list is 1234.
Step S50 has installed list and the mapping relations according to the target, has determined the client when default
The default application of mounted target applies packet name in section；
In the present embodiment, if it is 1234 that target, which has installed list, according to mapping relations, determine client 1 when default
In section the default application of mounted target applies packet name are as follows: using 1 using packet name, using 2 using packet name, using 3
Using packet name and using 4 using packet name.
Step S60 obtains the corresponding ad data of application packet name of the default application of the target；
The ad data is fed back to the client by step S70.
In the present embodiment, the corresponding application packet name of ad data for needing to launch is preset.I.e. if desired to client
Launch advertisement, it is thus necessary to determine that the application packet name of the default application of mounted target includes ad data in the client preset period of time
Corresponding application packet name.For example, ad data 1 is corresponded to using 1 using packet name, since client 1 has been pacified in preset period of time
The default application of the target of dress includes using 1 using packet name using packet name, it is determined that needs to launch ad data to client 1
1, therefore, ad data 1 is fed back into client 1.
In the present embodiment, obtains several clients and recorded in preset period of time for the installation of several default applications；Building
And store the mapping relations using Bao Mingyu character of each default application；Based on the mapping relations, obtains and store each
Installation, which records, corresponding has installed list；When receiving the advertising business request of client transmission, the client pair is obtained
The target answered has installed list；List and the mapping relations have been installed according to the target, determined the client pre-
If the default application of mounted target applies packet name in the period；The application packet name for obtaining the default application of the target is corresponding wide
Accuse data；The ad data is fed back into the client.Needing to have installed this dimension of list of application in the recent period based on user
It spends to when user's dispensing advertisement, the mapping relations of Bao Mingyu number are applied in building, and by mapping relations storage into buffer service,
The list of installation of each user is then n bit, and one in each bit correspondence mappings relationship applies packet name, if there is peace
Dress application, then be set as 1 for corresponding bit, 0 be otherwise provided as, when handling ad-request business, it is only necessary to know that 100bit
It is above index for 1, so that it may corresponding installation table data is got from mapping relations.Scheme through this embodiment, significantly
The consumption to buffer memory capacity is reduced, so that the advertising business that preferably processing client is initiated is requested.
Further, in advertisement orientation one embodiment of put-on method of the present invention, after step S30, further includes:
Step S80 determines that the data renewal time point is corresponding new pre- when the time reaching data renewal time point
If the period；
In the present embodiment, since user installation list can change with time change, or since download is arranged in
The application of top N every a period of time will removable parts, or the change of specified default application, so needing periodically to storage
Mapping relations or installed list carry out cleaning update into caching, for advertiser orient launch advertisement use.
In the present embodiment, when can be using daily 00:00 point as data renewal time point.For example, when the time reaches 7
When moon 00:00 point on the 2nd, determine that new preset period of time is July 2 to first 100 days.
Step S90 obtains several clients in the new preset time period for the new of several new default applications
Installation record；
In one embodiment, (new preset time period) specified some applications within July 2 to preceding 100 day this period,
Referred to as new default application.
In another embodiment, the application downloading for obtaining application shop in July 2 to preceding 100 day this period can also be
List data determine that the amount of being downloaded is arranged in front 100 applications then according to the application downloading list data of acquisition, as
New default application.Specifically, step S90 includes:
Obtain the new application downloading list data in the new preset period of time；
Based on the new application downloading list data, N number of application that the amount of being downloaded is arranged in top N is chosen, if as
Do new default application；
Several clients are obtained in the new preset period of time for the new installation of several new default applications
Record.
In the present embodiment, application downloading list data (the i.e. new application of the application shop in new preset period of time is obtained
Download list data), N number of application that the amount of being downloaded is arranged in top N is then chosen, such as N takes 100, then with 100 of selection
Using the default application new as 100.Then it is new pre- for 100 in new preset period of time that several clients are obtained
If the new installation record of application.For example, new installation records are as follows: client 1 is mounted with using 1, using 2, using 3, application
4, using 5；Client 2 is mounted with using 1, using 2, using 3, using 7, using 9；Client 3 is mounted with using 4, using 5,
Using 6, using 7 ...
Step S100 constructs and stores the new mapping relations using Bao Mingyu character of each new default application；
In one alternative embodiment, closing using the new mapping of Bao Mingyu character for new default application can be fixedly installed
System.For example, setting wechat be 1 using the corresponding character of packet name, qq be 2 using the corresponding character of packet name, the application of Taobao
The corresponding character of packet name is 3, Alipay be 4 using the corresponding character of packet name, the corresponding character of application packet name of microblogging is 5.
In another alternative embodiment, step S100 includes:
It obtains and each new default applies the arrangement order for being downloaded number in new preset period of time；
It is downloaded the arrangement order of number in new preset period of time based on each new default apply, establishes and deposits
Store up the new mapping relations using the corresponding specific character of Bao Mingyu its arrangement order of each new default application.
In the present embodiment, according to the new application downloading list data in the new preset period of time of acquisition, obtain each new
Default apply the arrangement order that number is downloaded in new preset period of time.For example, original arrangement order is using 1, answers
With 2, using 3, using 4 ..., current arrangement order be using 2, using 1, using 4, using 3, using 5 ....That is ranking
The arrangement order of preceding four application is changed, then in new mapping relations, corresponds to character 1, application using 2 application packet name
1 corresponds to character 2 using packet name, corresponds to character 3 using packet name using 4, using packet name corresponds to character 4, using 5 using 3
Correspond to character 5 using packet name ...
According to above-described embodiment, closing using the new mapping of Bao Mingyu character for each new default application can be constructed
System, and new mapping relations are stored.
Step S110, according to the new mapping relations, obtain and store each new installation record it is corresponding newly
List is installed；
In the present embodiment, if new installation records are as follows: client 1 is mounted with using 1, using 2, using 3, using 4, application
5；Client 2 is mounted with using 1, using 2, using 3, using 7, using 9；Client 3 is mounted with using 4, using 5, using 6,
Using 7.The then corresponding new list of installation of client 1 is 12345, and the corresponding new list of installation of client 2 is
12379, the corresponding new list of installation of client 3 is 4567.Pass through the application of each client installation of character representation
Using packet name, obtain and store each new installation recording corresponding installation list newly.
Step S120 handles the wide of client transmission based on the new mapping relations and the new list of having installed
Accuse service request；
In the present embodiment, when receiving the advertising business request of client transmission, it can be requested according to the advertising business
The client identification of the client carried, obtains the corresponding target of the client identification and has installed list.For example, receive
Advertising business request is that client 2 is initiated, then obtaining the corresponding target of client 2 and having installed list is 12379.
In the present embodiment, if it is 12379 that target, which has installed list, according to mapping relations, determine client 2 when default
In section the default application of mounted target applies packet name are as follows: using 1 using packet name, using 2 using packet name, using 3
Packet name is applied using packet name and application 9 using packet name, using 7.
In the present embodiment, the corresponding application packet name of ad data for needing to launch is preset.I.e. if desired to client
Launch advertisement, it is thus necessary to determine that the application packet name of the default application of mounted target includes ad data in the client preset period of time
Corresponding application packet name.For example, ad data 9 is corresponded to using 9 using packet name, since client 2 has been pacified in preset period of time
The default application of the target of dress includes using 9 using packet name using packet name, it is determined that needs to launch ad data to client 2
9, therefore, ad data 9 is fed back into client 2.
Step S130, deletion is described to have installed list and the mapping relations.
It, can be based on new after obtaining and storing the new list of installation and the mapping relations in the present embodiment
List and mapping relations have been installed and provide more accurately ad placement services for client, therefore, deleting history version is
List and mapping relations are installed.
In the prior art, since storage this dimension data of user installation list needs to consume a large amount of caching into caching
Capacity, and carry out data cleansing update and need the long period, cause to be pacified when carrying out data cleansing update according to the user of storage
There are deviations for the advertising business request of dress this dimension data of list processing client.In the present embodiment, by being deposited with position data
Based on storage, the mapping relations of position index and packet name are constructed, realize the consumption for significantly reducing buffer memory capacity, therefore,
It can be during carrying out data cleansing, the list of installation of usage history version and mapping relations are client process client
The advertising business at end is requested, and eliminates existing deviation when the advertising business request of processing client, and since data volume is small, number
It can terminate quickly according to cleaning process, the list of installation and mapping relations that can be new provide more extensively for client
Accuse the service of dispensing.
It is the system structure diagram that advertisement of the present invention orients one embodiment of jettison system referring to Fig. 3, Fig. 3.
As shown in figure 3, advertisement orientation jettison system includes:
Cache server: for storing the mapping relations and user installation column epi-position data of position index and packet name.It is these two types of
Data update server by data pull and carry out cleaning generation, are written in cache server by pipeline batch, for business service
It is used when device processing advertisement orientation request.Two versions can be existed simultaneously in the data short time in cache server, ensure industry
Business server carries out seamless switching when handling advertisement orientation request.
Message Queuing server: server is updated for data pull, list location data is being installed into latest edition application
After cache server is written, by the informing function of message components, informing business server timely updates position index and packet name
Mapping relations and user installation list prefix cache, it is ensured that eliminate directional bias hidden danger.
Data pull updates server: the mapping for daily fixed time cleaning position index and downloading Top100 application in hundred days is closed
System and cleaning user installation list of application, are written cache server；After cleaning write-in is completed, by message components by two classes
Data cached new version prefix is sent to service server, and executes the data cached removing of legacy version after 10 minutes.
Service server: for receiving the request from client, and according to user's unique identification knot in upload parameter
The data cached prefix of latest edition is closed, the user is read from cache server, table data has been installed；Then by user installation
It marks the index for being to take out in list hundred bit, corresponding packet list of file names is obtained from cache server, finally according to packet
List of file names is filtered out from data directory server to be met the ad datas of stereotactic conditions and returns to client.
Data directory server: including advertisement correlation directional data for storing the data of all advertisements.
In the present embodiment, based on the storage of position data, the mapping relations of position index and packet name is constructed, are realized significantly
Consumption of the reduction to buffer memory capacity；Coexistence mechanism is cached using double versions simultaneously, pre-cleaning stores latest edition number
According to pending data cleaning finishes, and carries out data cached switching by message queue component notice service server, finally carries out history
Data cached removing；By the two strategies, the capacity optimization and the error free switching of directional data in advertisement orientation dispensing are realized
Purpose.
The present invention also provides a kind of computer readable storage mediums.
It is stored with advertisement orientation on computer readable storage medium of the present invention and launches program, the advertisement orientation launches program
The step of advertisement orientation put-on method as described above is realized when being executed by processor.
Wherein, the advertisement orientation dispensing program, which is performed realized method, can refer to advertisement orientation dispensing of the present invention
The each embodiment of method, details are not described herein again.
It should be noted that, in this document, the terms "include", "comprise" or its any other variant are intended to non-row
His property includes, so that the process, method, article or the system that include a series of elements not only include those elements, and
And further include other elements that are not explicitly listed, or further include for this process, method, article or system institute it is intrinsic
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including being somebody's turn to do
There is also other identical elements in the process, method of element, article or system.
The serial number of the above embodiments of the invention is only for description, does not represent the advantages or disadvantages of the embodiments.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side
Method can be realized by means of software and necessary general hardware platform, naturally it is also possible to by hardware, but in many cases
The former is more preferably embodiment.Based on this understanding, technical solution of the present invention substantially in other words does the prior art
The part contributed out can be embodied in the form of software products, which is stored in one as described above
In storage medium (such as ROM/RAM, magnetic disk, CD), including some instructions are used so that a terminal device (can be service
Device or the network equipment etc.) execute method described in each embodiment of the present invention.
The above is only a preferred embodiment of the present invention, is not intended to limit the scope of the invention, all to utilize this hair
Equivalent structure or equivalent flow shift made by bright specification and accompanying drawing content is applied directly or indirectly in other relevant skills
Art field, is included within the scope of the present invention.
Claims (10)
1. a kind of advertisement orients put-on method, which is characterized in that the advertisement orientation put-on method the following steps are included:
Several clients are obtained to record in preset period of time for the installation of several default applications；
Construct and store the mapping relations using Bao Mingyu character of each default application；
Based on the mapping relations, obtain and store each installation and record corresponding list to be installed；
When receiving the advertising business request of client transmission, obtains the client corresponding target and list has been installed；
List and the mapping relations have been installed according to the target, determined that the client is mounted in preset period of time
Packet name is applied in the default application of target；
Obtain the corresponding ad data of application packet name of the default application of the target；
The ad data is fed back into the client.
2. advertisement as described in claim 1 orients put-on method, which is characterized in that described to obtain several clients when default
Include: for the step of installation record of several default applications in section
Obtain the application downloading list data in preset period of time；
List data are downloaded based on the application, choose N number of application that the amount of being downloaded is arranged in top N, are answered as several preset
With；
Several clients are obtained to record in preset period of time for the installation of several default applications.
3. advertisement as described in claim 1 orients put-on method, which is characterized in that the building simultaneously stores each default application
Using Bao Mingyu character mapping relations the step of include:
It obtains each preset and applies the arrangement order for being downloaded number in preset period of time；
The arrangement order for being downloaded number in preset period of time is applied based on each preset, establishes and stores each preset and answer
Using the mapping relations of the corresponding specific character of Bao Mingyu its arrangement order.
4. advertisement as described in claim 1 orients put-on method, which is characterized in that described to be closed described based on the mapping
System obtains and stores after each installation records corresponding the step of having installed list, further includes:
When the time reaching data renewal time point, the corresponding new preset period of time of the data renewal time point is determined；
Several clients are obtained in the new preset time period for the new installation record of several new default applications；
Construct and store the new mapping relations using Bao Mingyu character of each new default application；
According to the new mapping relations, obtain and store each new installation recording corresponding installation list newly；
Based on the new mapping relations and the new advertising business request having installed list processing client and having sent；
List and the mapping relations have been installed described in deleting.
5. advertisement as claimed in claim 4 orients put-on method, which is characterized in that described to obtain several clients described new
Preset time period in for several new default applications new installation record the step of include:
Obtain the new application downloading list data in the new preset period of time；
Based on the new application downloading list data, N number of application that the amount of being downloaded is arranged in top N is chosen, as several new
Default application；
Several clients are obtained in the new preset period of time for the new installation record of several new default applications.
6. advertisement as claimed in claim 4 orients put-on method, which is characterized in that the building simultaneously stores each new preset
Application using Bao Mingyu character new mapping relations the step of include:
It obtains and each new default applies the arrangement order for being downloaded number in new preset period of time；
It is downloaded the arrangement order of number in new preset period of time based on each new default apply, establishes and stores every
The new mapping relations using the corresponding specific character of Bao Mingyu its arrangement order of a new default application.
7. a kind of advertisement orients delivery device, which is characterized in that the advertisement orientation delivery device include processor, memory and
The advertisement orientation that being stored in can run on the memory and on the processor launches program, wherein advertisement orientation is thrown
When putting program and being executed by the processor, following steps are realized:
Several clients are obtained to record in preset period of time for the installation of several default applications；
Construct and store the mapping relations using Bao Mingyu character of each default application；
Based on the mapping relations, obtain and store each installation and record corresponding list to be installed；
When receiving the advertising business request of client transmission, obtains the client corresponding target and list has been installed；
List and the mapping relations have been installed according to the target, determined that the client is mounted in preset period of time
Packet name is applied in the default application of target；
Obtain the corresponding ad data of application packet name of the default application of the target；
The ad data is fed back into the client.
8. advertisement as claimed in claim 7 orients delivery device, which is characterized in that it is described that the advertisement orientation launches program
When processor executes, following steps are also realized:
Obtain the application downloading list data in preset period of time；
List data are downloaded based on the application, choose N number of application that the amount of being downloaded is arranged in top N, are answered as several preset
With；
Several clients are obtained to record in preset period of time for the installation of several default applications.
9. advertisement as claimed in claim 7 orients delivery device, which is characterized in that it is described that the advertisement orientation launches program
When processor executes, the step of advertisement as described in any one of claim 3 to 6 orients put-on method is also realized.
10. a kind of computer readable storage medium, which is characterized in that it is fixed to be stored with advertisement on the computer readable storage medium
To program is launched, the advertisement orientation, which is launched when program is executed by processor, to be realized as described in any one of claim 1 to 6
Advertisement orient put-on method the step of.
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