CN107846511A - A kind of method, terminal and computer-readable recording medium for accessing moving advertising - Google Patents

A kind of method, terminal and computer-readable recording medium for accessing moving advertising Download PDF

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Publication number
CN107846511A
CN107846511A CN201711051626.5A CN201711051626A CN107846511A CN 107846511 A CN107846511 A CN 107846511A CN 201711051626 A CN201711051626 A CN 201711051626A CN 107846511 A CN107846511 A CN 107846511A
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application
terminal
data
access
mark
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郑坤
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Shenzhen Jinli Communication Equipment Co Ltd
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Shenzhen Jinli Communication Equipment Co Ltd
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Priority to CN201711051626.5A priority Critical patent/CN107846511A/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/724—User interfaces specially adapted for cordless or mobile telephones
    • H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
    • H04M1/72406—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality by software upgrading or downloading
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/06—Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]

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  • Strategic Management (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Telephonic Communication Services (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The embodiment of the invention discloses a kind of method, terminal and computer-readable recording medium for accessing moving advertising, wherein, this method includes：The first application is currently up if detecting, determines whether the first application is default application according to the mark of the first application；Default application is the application with access moving advertising authority；If the first application is default application, moving advertising access service is called to send advertisement access request to mobile advertisement service device；The mark of first application is used for mobile advertisement service device and obtains ad data corresponding to the first application；If getting the ad data that mobile advertisement service device is sent according to terminal iidentification, ad data is shown.The embodiment of the present invention is due to being integrated with the SDK for providing the moving advertising access service in terminal, SDK need not be integrated in each App, the step of App access advertisements can be simplified, it is not necessary to the extra associated rights for obtaining App user, improve the stability of App customer groups.

Description

A kind of method, terminal and computer-readable recording medium for accessing moving advertising
Technical field
The present invention relates to electronic technology field, more particularly to a kind of method, terminal and computer for accessing moving advertising can Read storage medium.
Background technology
With the development of mobile communication and the rising of advertising business demand, mobile open alliance A kind of new business of (OpenMobileAlliance, OMA) proposition, i.e. mobile advertisement service (Mobile Advertising, MobAd), moving advertising, which contains, a series of can send advertisement to the technology of customer mobile terminal equipment.
Moving advertising can organically combine mobile terminal and advertisement.When user downloads and pacified in mobile terminal Application program interested (Application, App) is filled, and during App access moving advertisings, the App owner can be by this App visit capacity obtains ad revenue, realizes that flow is cashed.Wherein, flow is cashed and refers to website traffic passing through some means Realize cash earnings.
At present App access moving advertising method be：App owner is in media service platform (Sell-Side Platform, SSP) registration App and code bit, access the authority of moving advertising with application, and by the SDK collection of moving advertising platform Into into App, so as to which the advertisement of document access moving advertising platform is developed when the App starts according to the SDK.
The method of existing App accesses moving advertising, on the one hand need to change each App of access advertisement, cause App's The step of installation kit becomes big and accesses advertisement is cumbersome, and the SDK integrated in another aspect App needs the extra phase for obtaining App user Authority or privacy information are closed, may cause to be lost in the user using the App, influence the ad revenue of App owner's acquisition.
The content of the invention
The embodiment of the present invention provides a kind of method, terminal and computer-readable recording medium for accessing moving advertising, can Simplify advertisement access step, and need not additionally obtain the associated rights of App user, improve the stability of App customer groups.
In a first aspect, the embodiments of the invention provide a kind of method for accessing moving advertising, this method includes：
The first application is currently up if detecting, whether first application is determined according to the mark of the described first application For default application；Wherein, the default application is the application with access moving advertising authority pre-set；
If first application is the default application, moving advertising access service is called to be sent out to mobile advertisement service device Send advertisement access request；Wherein, the software development work for providing the moving advertising access service is integrated with the terminal Tool bag, the advertisement access request include the mark of terminal iidentification and first application, and the mark of first application is used Ad data corresponding to first application is obtained in the mobile advertisement service device；
If getting the ad data that the mobile advertisement service device is sent according to the terminal iidentification, institute is shown State ad data.
Second aspect, the embodiments of the invention provide a kind of terminal, the terminal includes being used to perform described in first aspect Access the unit of the method for moving advertising.
The third aspect, the embodiments of the invention provide another terminal, the terminal includes：Memory, processor and deposit Store up the computer program that can be run in the memory and on the processor, computer journey described in the computing device The method that access moving advertising as described in relation to the first aspect is realized during sequence.
Fourth aspect, the embodiments of the invention provide a kind of computer-readable recording medium, the computer-readable storage Media storage has computer program, including：Realize that access as described in relation to the first aspect moves when computer program is executed by processor The method of dynamic advertisement.
If the embodiment of the present invention is currently up the first application by detecting, determined according to the mark of the described first application Whether first application is default application；Wherein, the default application is pre-set with access moving advertising authority Application；If first application is the default application, moving advertising access service is called to be sent out to mobile advertisement service device Send advertisement access request；Wherein, terminal internally integrates the SDK for providing moving advertising access service, institute Stating advertisement access request includes the mark of terminal iidentification and first application, and the mark of first application is used for the shifting Dynamic Advertisement Server obtains ad data corresponding to first application；If the mobile advertisement service device is got according to The ad data that terminal iidentification is sent, then show the ad data.It is used to provide movement extensively due to being integrated with terminal Accuse the SDK of access service, it is not necessary to integrated in each App for providing the soft of moving advertising access service Part development kit, the step of App accesses advertisement can be simplified；Because terminal is when accessing advertisement, it is not necessary to extra to obtain eventually The associated rights or privacy information of end subscriber, so as to avoid App user from being unloaded because access advertisement needs extra acquisition associated rights The App is carried, so as to cause to be lost in the user using the App, it is possible to increase the stability of App customer groups, possess so as to improve App The ad revenue that person obtains.
Brief description of the drawings
Technical scheme in order to illustrate the embodiments of the present invention more clearly, it is required in being described below to embodiment to use Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are some embodiments of the present invention, general for this area For logical technical staff, on the premise of not paying creative work, other accompanying drawings can also be obtained according to these accompanying drawings.
Fig. 1 is a kind of schematic flow diagram of method for accessing moving advertising provided in an embodiment of the present invention；
A kind of schematic flow diagram of the method for access moving advertising that Fig. 2 another embodiment of the present invention provides；
Fig. 3 is a kind of schematic block diagram of terminal provided in an embodiment of the present invention；
Fig. 4 is a kind of terminal schematic block diagram that another embodiment of the present invention provides；
Fig. 5 is a kind of terminal schematic block diagram that yet another embodiment of the invention provides.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Site preparation describes, it is clear that described embodiment is part of the embodiment of the present invention, rather than whole embodiments.Based on this hair Embodiment in bright, the every other implementation that those of ordinary skill in the art are obtained under the premise of creative work is not made Example, belongs to the scope of protection of the invention.
It should be appreciated that ought be in this specification and in the appended claims in use, term " comprising " and "comprising" instruction Described feature, entirety, step, operation, the presence of element and/or component, but it is not precluded from one or more of the other feature, whole Body, step, operation, element, component and/or its presence or addition for gathering.
It is also understood that the term used in this description of the invention is merely for the sake of the mesh for describing specific embodiment And be not intended to limit the present invention.As used in description of the invention and appended claims, unless on Other situations are hereafter clearly indicated, otherwise " one " of singulative, "one" and "the" are intended to include plural form.
It will be further appreciated that the term "and/or" used in description of the invention and appended claims is Refer to any combinations of one or more of the associated item listed and be possible to combine, and including these combinations.
As used in this specification and in the appended claims, term " if " can be according to context quilt Be construed to " when ... " or " once " or " in response to determining " or " in response to detecting ".Similarly, phrase " if it is determined that " or " if detecting [described condition or event] " can be interpreted to mean according to context " once it is determined that " or " in response to true It is fixed " or " once detecting [described condition or event] " or " in response to detecting [described condition or event] ".
In the specific implementation, the terminal described in the embodiment of the present invention is including but not limited to such as with touch sensitive surface The mobile phone, laptop computer or tablet PC of (for example, touch-screen display and/or touch pad) etc it is other just Portable device.It is to be further understood that in certain embodiments, the equipment is not portable communication device, but with tactile Touch the desktop computer of sensing surface (for example, touch-screen display and/or touch pad).
In discussion below, the terminal including display and touch sensitive surface is described.It is, however, to be understood that It is that terminal can include one or more of the other physical user-interface device of such as physical keyboard, mouse and/or control-rod.
Terminal supports various application programs, such as one or more of following：Drawing application program, demonstration application journey Sequence, word-processing application, website create application program, disk imprinting application program, spreadsheet applications, game application Program, telephony application, videoconference application, email application, instant messaging applications, exercise Support application program, photo management application program, digital camera application program, digital camera application program, web-browsing application Program, digital music player application and/or video frequency player application program.
The various application programs that can be performed in terminal can use at least one public of such as touch sensitive surface Physical user-interface device.It can adjust and/or change among applications and/or in corresponding application programs and touch sensitive table The corresponding information shown in the one or more functions and terminal in face.So, the public physical structure of terminal is (for example, touch Sensing surface) the various application programs with user interface directly perceived and transparent for a user can be supported.
Fig. 1 is referred to, Fig. 1 is a kind of schematic flow diagram of method for accessing moving advertising provided in an embodiment of the present invention. The executive agent that the method for moving advertising is accessed in the present embodiment is terminal.Terminal can be that mobile phone, tablet personal computer etc. are mobile eventually End, but this is not limited to, can also be other-end.The method of access moving advertising as shown in Figure 1 may include following steps：
S101：The first application is currently up if detecting, determines that described first should according to the mark of the described first application With whether being default application；Wherein, the default application is the application with access moving advertising authority pre-set.
Terminal is in normal work, the enabled instruction for being used to start application of detection user's triggering.Enabled instruction can be User is triggered by clicking on the application icon of terminal desktop or user is by clicking on the interactive interface of certain application The control that predeterminable area is shown is triggered, but is not limited to this, can also trigger enabled instruction by other means, herein not It is limited.
When detecting enabled instruction, terminal starts to be applied corresponding to the enabled instruction, and the application of the startup is identified For the first application.Terminal obtain first application mark, and according to first application mark determine first application whether be with Access the default application of moving advertising authority.The mark of first application includes but is not limited to the bag name of the first application.Wherein, terminal The App for having access to moving advertising of interior installation number can be multiple.
Specifically, terminal can search the mark with the first application according to the mark of the first application from default list of application The mark of matching.Default list of application includes the mark of at least one default application, and it is with access moving advertising to preset application The application of authority.The mark of default application includes but is not limited to the bag name of default application.
Wherein, when searching the mark matched with the mark of the first application from default list of application, the first application is pre- If using.When not searching the mark matched with the mark of the first application from default list of application, the first application is not default Using.First application refers to the application of terminal startup.S102：If first application is the default application, movement is called Advertisement access service sends advertisement access request to mobile advertisement service device；Wherein, it is integrated with the terminal for providing institute The SDK of moving advertising access service is stated, the advertisement access request should including terminal iidentification and described first Mark, the mark of first application are used for the mobile advertisement service device and obtain advertisement number corresponding to first application According to.
When the first application is presets application, establish and communicate to connect with default mobile advertisement service device, call movement wide Accuse access service and send advertisement access request to mobile advertisement service device.Advertisement access request should including terminal iidentification and first Mark.The mark of first application is used for mobile advertisement service device and obtains ad data corresponding to the first application, terminal iidentification For mobile advertisement service device when getting ad data corresponding to the first application, returned to terminal wide corresponding to the first application Accuse data.
Terminal inner is integrated with the SDK Software for providing moving advertising access service in advance Development Kit, SDK), moving advertising access service is internally integrated for providing moving advertising access service by terminal SDK after activate.SDK be usually some by software engineer be used for for specific software kit, software frame, hardware platform, Operating system etc. establishes the set of the developing instrument of application software.
For providing SDK Software the Development Kit, SDK of moving advertising access service) It can be integrated in the operating system of terminal.
Wherein, mobile advertisement service device is the server for launching moving advertising.Prestored in mobile advertisement service device Each self-corresponding ad data is each applied, can each be sent out using each self-corresponding ad data according to ad distribution server The ad data real-time update of cloth, each application correspond with ad data, and ad data can be with complete corresponding to multiple applications Exactly the same or part is identical, can also be different.Same application can correspond to a kind of ad data, can correspond at least two Ad data, it is not limited herein.
S103：If getting the ad data that the mobile advertisement service device is sent according to the terminal iidentification, Show the ad data.
Terminal detects mobile advertisement service device ad data according to corresponding to the first application that terminal iidentification is sent, and is obtaining When getting ad data corresponding to the first application, the ad data of the application of display first.Ad data includes being used to form advertisement The data of content, the data for forming ad content can be view data or video data or other audiovisual numbers According to not being limited herein.
Ad data in addition to forming the data of ad content, can also include being used for representing the data of adline with And data of position for representing displaying advertisement etc..Adline includes but is not limited to spread its tail advertisement, table plague advertisement.Spread its tail wide Announcement is the advertisement of displaying when starting to allow to access the application of advertisement；Table plague advertisement be when user suspends certain process of the application, The advertisement of displaying.Such as, it is allowed to the first application for accessing advertisement is broadcast message class application, and first applies what is shown when suspending and playing Advertisement is table plague advertisement.
Specifically, terminal can show that first should in the startup interface of the first application or other interactive interfaces of the first application Ad data, the ad data of the first application can also be shown in current interface.When terminal shows first in current interface During the ad data of application, after preset duration is shown, interactive interface corresponding to the application of display first.Preset duration can be 5 Second, it can also be configured according to being actually needed, not be limited herein.
Such scheme, if terminal, which detects, is currently up the first application, institute is determined according to the mark of the described first application State whether the first application is default application；Wherein, the default application is pre-set with access moving advertising authority Using；If first application is the default application, moving advertising access service is called to be sent to mobile advertisement service device Advertisement access request；Wherein, the SDK for providing the moving advertising access service is integrated with the terminal Bag, the advertisement access request include the mark of terminal iidentification and first application, and the mark of first application is used for The mobile advertisement service device obtains ad data corresponding to first application；If get the mobile advertisement service device root The ad data sent according to the terminal iidentification, then show the ad data.It is used to provide due to being integrated with terminal The SDK of moving advertising access service, it is not necessary to integrated in each App for providing moving advertising access clothes The SDK of business, the step of App accesses advertisement can be simplified；Because terminal is when accessing advertisement, it is not necessary to extra The associated rights or privacy information of terminal user are obtained, so as to avoid App user from needing extra acquisition correlative weight because of access advertisement Limit and unload the App, so as to cause to be lost in the user using the App, it is possible to increase the stability of App customer groups, so as to improve The ad revenue that App owner obtains.
Fig. 2 is referred to, Fig. 2 is a kind of exemplary flow of the method for access moving advertising that another embodiment of the present invention provides Figure.The executive agent that the method for moving advertising is accessed in the present embodiment is terminal.Terminal can be that mobile phone, tablet personal computer etc. are mobile Terminal, but this is not limited to, can also be other-end.The method of access moving advertising as shown in Figure 2 may include following step Suddenly：
S201：The inside that the terminal is integrated into for providing the SDK of moving advertising access service is deposited Reservoir, and activate the moving advertising access service.
Terminal obtains the SDK SDK for providing moving advertising access service, and the SDK got is write Enter the internal storage of local terminal, and activate moving advertising access service, make terminal that there is the function of access moving advertising.Deposit inside Reservoir can be write-in EROM (Eraseable Read Only Memory, EROM) or electric erazable programmable Read-only storage (Electrically Erasable Programmable Read-Only Memory, EEPROM).For carrying For SDK Software the Development Kit, SDK of moving advertising access service) terminal can be integrated in The memory of memory storage operating system relative program.For providing the SDK SDK of moving advertising access service Source is obtained not to be limited.
Specifically, terminal can by the SDK got write local terminal read-only storage (Read-Only Memory, ROM)。
For terminal after S201 is performed, can perform S202 can also perform S203.Wherein, terminal can perform simultaneously S201 and S202.
Alternatively, S202 can also be included by accessing the method for moving advertising：Integrated in the internal storage of the terminal And activate the service for obtaining list of application.
Terminal can call the service of acquisition list of application to obtain the list of mounted application in terminal, Yi Jigen The information for the application for allowing to access advertisement is obtained from mobile advertisement service device according to the list of mounted application in terminal, is formed and used Allow the list of application for accessing advertisement in mark.Mobile advertisement service device is the server for launching moving advertising.
Terminal is performing S202 execution S203.
S203：Default list of application is set；Wherein, the default list of application includes at least one default application Mark.
Terminal obtains the mark for the application for allowing integrated advertisement, and sets default application according to the mark of the application got List.Allow the mark of the application of the mark of the application of integrated advertisement can be manually entered or be obtained from database Take, database can be local data base or non-local data storehouse, not be limited herein.Default list of application includes The mark of at least one default application, it is the application with access moving advertising authority to preset application.The mark bag of default application Include but be not limited to the bag name of default application.
Default list of application may remain in the ROM of terminal.
Further, when performing S203 after terminal performs S201, S203 can include S2031~S2033：
S2031：Obtain the mark for the application for allowing integrated advertisement.
The application of integrated advertisement is allowed to refer to that the owner of the application or developer allow the application integration moving advertising.Permit Perhaps the number of the application of integrated advertisement can be one, or at least two.
The mark for being used to identify whether to allow integrated advertisement that terminal can be carried by obtaining application, whether identification application Allow integrated advertisement.
For example, the application is distributed to by the owner or developer of the application applies city corresponding to the operating system of terminal , and the owner of the application or developer's selection, when adhereing to the ad network of the operating system, application market is being issued During the application, the application, which carries, to be used to identify the mark for allowing integrated advertisement.
S2032：According to the mark for allowing to integrate the application of advertisement, sending registration to the mobile advertisement service device please Ask；Wherein, the registration request includes allowing log-on message corresponding to the application of integrated advertisement.
Terminal can call the interface for accessing mobile advertisement service device to send registration request to mobile advertisement service device.Registration Ask to allow the corresponding access of the application of integrated advertisement for what is included to mobile advertisement service device acquisition request registration request The authority of moving advertising.The log-on message included in registration request can include the mark for allowing the application of integrated advertisement, may be used also With information such as the application download address including allowing integrated advertisement.
A log-on message for allowing the application of integrated advertisement can be included in one registration request, can also be included at least The log-on message of two applications for allowing integrated advertisement, is not limited herein.Permit when a registration request includes at least two During the log-on message of the application of perhaps integrated advertisement, represent terminal request mobile advertisement service device for this at least two allow it is integrated wide The authority of the application distribution access moving advertising of announcement.
Mobile advertisement service device allows to collect when receiving the registration request of terminal transmission according to what is included in registration request Log-on message into the application of advertisement is registered, and creates code bit corresponding to the mark of the application, so as to be the application distribution Access the authority of advertisement.When accessing the authority of advertisement as the distribution of work, led to according to terminal iidentification to what terminal return was succeeded in registration Know message, the notification message to succeed in registration includes the mark of the intended application with access moving advertising authority.
The mark for the intended application that the notification message to succeed in registration includes can be included in registration request allow to collect Into a portion or whole of the mark of the application of advertisement.
S2033：If detect the notice to succeed in registration that the mobile advertisement service device returns according to the registration request Message, the then mark for the intended application that the notification message to be succeeded in registration according to includes set the default list of application.
Terminal obtains when detecting the notification message to succeed in registration that mobile advertisement service device returns according to registration request The mark of the intended application included in the notification message to succeed in registration, and established and preset according to the mark of the intended application got List of application.The intended application included in default list of application is the default application with access moving advertising authority.
Alternatively, after terminal performs S201~S202, when performing S203, S203 can include S2034~S2036.
S2034：The mark for being used to obtain mounted application in terminal described in the service acquisition of list of application is called, And the mark of mounted application in the terminal is sent to the mobile advertisement service device.
Terminal calls the service for obtaining list of application to obtain the list of mounted application in terminal, and will install The list of application send to mobile advertisement service device, the list of mounted application and include mounted application in terminal Mark.
S2035：Receive the information for allowing to access advertisement and the application succeeded in registration that the mobile advertisement service device returns.
Mobile advertisement service device includes when receiving the list of mounted application according to the list of mounted application The mark of application the mark of matched application is searched from database, be stored with database and succeed in registration and allow to connect The information for the application for entering advertisement and succeeding in registration.
Mobile advertisement service device searches the mark of the first application included with the list of mounted application from database When identical identifies, the first application is identified as to allow the application for accessing advertisement and succeeding in registration.Mobile advertisement service device according to The mark for the application that the list that the method travels through mounted application includes, is wrapped so as to identify in the list of mounted application The application for allowing to access advertisement and succeed in registration contained, and will allow that accesses advertisement and succeed in registration to answer according to the mark of terminal Information is sent to the terminal for the list for sending mounted application.
S2036：The default list of application is set according to the information for allowing to access advertisement and the application succeeded in registration.
Terminal calls the service for obtaining list of application, according to mobile advertisement service device return allow access advertisement and The information for the application succeeded in registration, it is provided for the default list of application that mark allows to access advertisement.
S204：The first application is currently up if detecting, determines that described first should according to the mark of the described first application With whether being default application；Wherein, the default application is the application with access moving advertising authority pre-set.
Terminal is in normal work, the enabled instruction for being used to start application of detection user's triggering.Enabled instruction can be User is triggered by clicking on the application icon of terminal desktop or user is by clicking on the interactive interface of certain application The control that predeterminable area is shown is triggered, but is not limited to this, can also trigger enabled instruction by other means, herein not It is limited.
When detecting enabled instruction, terminal starts to be applied corresponding to the enabled instruction, and the application of the startup is identified For the first application.Terminal obtain first application mark, and according to first application mark determine first application whether be with Access the default application of moving advertising authority.The mark of first application includes but is not limited to the bag name of the first application.Wherein, terminal The App for having access to moving advertising of interior installation number can be multiple.
Specifically, terminal can search the mark with the first application according to the mark of the first application from default list of application The mark of matching.Default list of application includes the mark of at least one default application, and it is with access moving advertising to preset application The application of authority.The mark of default application includes but is not limited to the bag name of default application.
Wherein, when not searching the mark matched with the mark of the first application from default list of application, the first application is not It is default application, terminal does not send advertisement access request to mobile advertisement service device, and now, terminal can terminate this controlling stream Journey, S204 is returned to, into the control flow of subsequent cycle.
When searching the mark matched with the mark of the first application from default list of application, the first application should to preset With execution S205.
S205：If first application is the default application, moving advertising access service is called to be taken to moving advertising Business device sends advertisement access request；Wherein, the advertisement access request includes the mark of terminal iidentification and first application, The mark of first application is used for the mobile advertisement service device and obtains ad data corresponding to first application.
When the first application is presets application, terminal is established with default mobile advertisement service device and communicated to connect, and calling is moved Dynamic advertisement access service sends advertisement access request to mobile advertisement service device.Advertisement access request includes terminal iidentification and the The mark of one application.The mark of first application is used for mobile advertisement service device and obtains ad data corresponding to the first application, terminal Identify for mobile advertisement service device when getting ad data corresponding to the first application, it is corresponding to return to the first application to terminal Ad data.Ad data can be view data or video data or other audio-visual datas, not limit herein System.
Wherein, each each self-corresponding ad data of application has been prestored in mobile advertisement service device, each application is each The ad data real-time update that self-corresponding ad data can be issued according to ad distribution server, each application and advertisement number According to one-to-one corresponding, ad data corresponding to multiple applications can be identical with identical or part, can also be different.It is same to answer With a kind of ad data can be corresponded to, at least two ad datas can be corresponded to, are not limited herein.
Alternatively, advertisement access request can also include the display parameters of terminal, and the display parameters of terminal are used for movement extensively Accuse the ad data that server obtains the first application matched with the display parameters.Display parameters can include but is not limited to by end The display size of the size determination of end display screen, the image resolution ratio determined by the resolution ratio of terminal display screen etc..
S206：If getting the ad data that the mobile advertisement service device is sent according to the terminal iidentification, Show the ad data.
Terminal detects mobile advertisement service device ad data according to corresponding to the first application that terminal iidentification is sent, and is obtaining When getting ad data corresponding to the first application, the ad data of the application of display first.
Specifically, terminal can show that first should in the startup interface of the first application or other interactive interfaces of the first application Ad data, the ad data of the first application can also be shown in current interface.When terminal shows first in current interface During the ad data of application, after preset duration is shown, interactive interface corresponding to the application of display first.Preset duration can be 5 Second, it can also be configured according to being actually needed, not be limited herein.
Alternatively, S206 can include：S2061~S2062 or S2061, S2063：
S2061：If getting the ad data that the mobile advertisement service device is sent according to the terminal iidentification, The ad data is verified.
Alternatively, terminal can verify the integrality of the ad data, when ad data completeness check by when, S2062 is performed, when the completeness check failure of ad data, performs S2063.
Further, when the advertisement access request that terminal is sent can also include the display parameters of this terminal, S2061 can With including：Verify whether the ad data meets the display parameters.
Display size that the display parameters of local terminal can include but is not limited to be determined by the size of local terminal display screen, by showing Image resolution ratio that the resolution ratio of screen determines etc..
When ad data meets the display parameters of local terminal, S2062 is performed；When ad data does not meet the display ginseng of local terminal During number, S2063 is performed.
Alternatively, terminal can also verify the integrality of the ad data simultaneously and whether verify the ad data Meet the display parameters of local terminal.When ad data completeness check by and ad data meet the display parameters of local terminal when, Perform S2062；When the completeness check of ad data fails, or ad data does not meet the display parameters of local terminal, perform S2063。
S2062：If the ad data verification passes through, the ad data is shown.
S2063：If the ad data verification failure, does not show the ad data.
Terminal does not show the ad data currently got when confirming that the ad data that gets verifies failure, can be with Moving advertising access service is called to send advertisement access request to mobile advertisement service device again.
Alternatively, after S206, S207 can also be included by accessing the method for moving advertising：Obtain the ad data pair That answers is used to reflect the target data of advertising results, and the target data is sent to the mobile advertisement service device, described Target data is used for the evaluation index that mobile advertisement service device obtains the ad data.
Target data includes but is not limited to following a kind of or at least two any combination：Number is shown for identified ad Data, the data of the number that is downloaded of the content for being included in identified ad, the data being clicked for identified ad, use The data that the mounted data of the application that is included in identified ad, the application for being included in identified ad are activated.
Wherein, the evaluation index of ad data includes but is not limited to exposure rate, clicking rate, download rate, installation rate, startup time Number etc..Data for identified ad displaying number are used for the exposure rate of mobile advertisement service device statistics advertisement；It is wide for identifying Accuse the clicking rate that the data being clicked are used for the statistics advertisement of mobile advertisement service device；For the content that is included in identified ad by under The data of the number of load are used in the statistics advertisement of mobile advertisement service device the download rate of the content included；For being wrapped in identified ad The data that the application contained is mounted are used in the statistics advertisement of mobile advertisement service device the installation rate of the application included；It is wide for identifying The data that the application included in announcement is activated are used in the statistics advertisement of mobile advertisement service device the number of starts of the application included.
Such scheme, if terminal, which detects, is currently up the first application, institute is determined according to the mark of the described first application State whether the first application is default application；Wherein, the default application is pre-set with access moving advertising authority Using；If first application is the default application, moving advertising access service is called to be sent to mobile advertisement service device Advertisement access request；Wherein, the SDK for providing the moving advertising access service is integrated with the terminal Bag, the advertisement access request include the mark of terminal iidentification and first application, and the mark of first application is used for The mobile advertisement service device obtains ad data corresponding to first application；If get the mobile advertisement service device root The ad data sent according to the terminal iidentification, then show the ad data.It is used to provide due to being integrated with terminal The SDK of moving advertising access service, it is not necessary to integrated in each App for providing moving advertising access clothes The SDK of business, the step of App accesses advertisement can be simplified；Because terminal is when accessing advertisement, it is not necessary to extra The associated rights or privacy information of terminal user are obtained, so as to avoid App user from needing extra acquisition correlative weight because of access advertisement Limit and unload the App, so as to cause to be lost in the user using the App, it is possible to increase the stability of App customer groups, so as to improve The ad revenue that App owner obtains.
Because terminal internally sets the default application with access moving advertising authority, whether it is easy to the application of identification first For default application, accelerate recognition speed, so as to further improve the speed for showing moving advertising.
The ad data that terminal-pair is got is verified, and verification by when show the ad data that gets, protect Demonstrate,prove the integrality of ad data and the definition of image quality, it is possible to increase the display quality of moving advertising so that moving advertising has There is preferable display effect.
Referring to Fig. 3, Fig. 3 is a kind of schematic block diagram of terminal provided in an embodiment of the present invention.Terminal can be mobile phone, put down The mobile terminals such as plate computer, but this is not limited to, it can also be other-end, not be limited herein.The terminal 3 of the present embodiment is wrapped The each unit included is used to perform each step in embodiment corresponding to Fig. 1, referring specifically to embodiment corresponding to Fig. 1 and Fig. 1 In associated description, do not repeat herein.The terminal of the present embodiment includes：Determining unit 301, transmitting element 302 and advertisement connect Enter unit 303.
If determining unit 301, which is used to detect, is currently up the first application, determined according to the mark of the described first application Whether first application is default application；Wherein, the default application is pre-set with access moving advertising authority Application.
If transmitting element 302 be used for described first application be the default application, calling moving advertising access service to Mobile advertisement service device sends advertisement access request；Wherein, it is integrated with the terminal for providing the moving advertising access The SDK of service, the advertisement access request includes the mark of terminal iidentification and first application, described The mark of first application is used for the mobile advertisement service device and obtains ad data corresponding to first application.
If advertisement access unit 303 is used to get the institute that the mobile advertisement service device is sent according to the terminal iidentification Ad data is stated, then shows the ad data.
Such scheme, if terminal, which detects, is currently up the first application, institute is determined according to the mark of the described first application State whether the first application is default application；Wherein, the default application is pre-set with access moving advertising authority Using；If first application is the default application, moving advertising access service is called to be sent to mobile advertisement service device Advertisement access request；Wherein, the SDK for providing the moving advertising access service is integrated with the terminal Bag, the advertisement access request include the mark of terminal iidentification and first application, and the mark of first application is used for The mobile advertisement service device obtains ad data corresponding to first application；If get the mobile advertisement service device root The ad data sent according to the terminal iidentification, then show the ad data.It is used to provide due to being integrated with terminal The SDK of moving advertising access service, it is not necessary to integrated in each App for providing moving advertising access clothes The SDK of business, the step of App accesses advertisement can be simplified；Because terminal is when accessing advertisement, it is not necessary to extra The associated rights or privacy information of terminal user are obtained, so as to avoid App user from needing extra acquisition correlative weight because of access advertisement Limit and unload the App, so as to cause to be lost in the user using the App, it is possible to increase the stability of App customer groups, so as to improve The ad revenue that App owner obtains.
Referring to Fig. 4, Fig. 4 is a kind of schematic block diagram for terminal that another embodiment of the present invention provides.Terminal can be hand The mobile terminals such as machine, tablet personal computer, but this is not limited to, it can also be other-end, not be limited herein.The end of the present embodiment The each unit that end 4 includes is used to perform each step in embodiment corresponding to Fig. 2, referring specifically to real corresponding to Fig. 2 and Fig. 2 The associated description in example is applied, is not repeated herein.The terminal of the present embodiment includes：First integrated unit 401, the second integrated unit 402nd, setting unit 403, determining unit 404, transmitting element 405, advertisement access unit 406 and monitoring of the advertisement unit 407.
First integrated unit 401 is used to that institute will to be integrated into for providing the SDK of moving advertising access service The internal storage of terminal is stated, and activates the moving advertising access service.
Alternatively, the second integrated unit 402, for integrating and being activated for obtaining in the internal storage of the terminal The service of list of application.
Setting unit 403 is used to set default list of application；Wherein, the default list of application includes at least one described The mark of default application.
Alternatively, setting unit 403 can be set including first acquisition unit 4031, request registering unit 4032 and first Put unit 4033：
First acquisition unit 4031 is used to obtain log-on message corresponding to the application for allowing integrated advertisement.
Request registering unit 4032 is used to, according to the mark for allowing to integrate the application of advertisement, take to the moving advertising Business device sends registration request；Wherein, the registration request includes allowing the mark of the application of integrated advertisement.First setting unit If 4033 are used to detect the notification message to succeed in registration that the mobile advertisement service device returns according to the registration request, The mark of the intended application included according to the notification message to succeed in registration sets the default list of application.
Alternatively, setting unit 403 can also include second acquisition unit 4034, receiving unit 4035 and second is set Unit 4036：
Second acquisition unit 4034, described it is used to obtain in terminal to have pacified described in the service acquisition of list of application for calling The mark of the application of dress, and the mark of mounted application in the terminal is sent to the mobile advertisement service device；
Receiving unit 4035, allow to access advertisement for receive that the mobile advertisement service device returns and succeed in registration The information of application；
Second setting unit 4036, for setting institute according to the information for allowing to access advertisement and the application succeeded in registration State default list of application.
Determining unit 404, if being currently up the first application for detecting, determined according to the mark of the described first application Whether first application is default application；Wherein, the default application is pre-set with access moving advertising authority Application.
Transmitting element 405, if for described first application be the default application, calling moving advertising access service to Mobile advertisement service device sends advertisement access request；Wherein, the advertisement access request includes terminal iidentification and described first The mark of application, the mark of first application are used for the mobile advertisement service device and obtain advertisement corresponding to first application Data.
Advertisement access unit 406, if sent for getting the mobile advertisement service device according to the terminal iidentification The ad data, then show the ad data.
Alternatively, advertisement access unit 406 can include verification unit 4061, the first control unit 4062 and the second control Unit 4063 processed：
Verification unit 4061, if for getting the mobile advertisement service device according to being sent the terminal iidentification Ad data, the ad data is verified；
Further, if the advertisement access request that transmitting element 405 is sent also includes the display parameters of local terminal, verification Unit 4061, which has, to be used to verify whether the ad data meets the display parameters；
First control unit 4062, if logical for ad data verification for the check results that verification unit 4061 obtains Cross, then show the ad data；
Second control unit 4063, if being lost for the check results that verification unit 4061 obtains for ad data verification Lose, then do not show the ad data.
Monitoring of the advertisement unit 407, it is used for the target data for reflecting advertising results corresponding to the ad data for obtaining, And send the target data to the mobile advertisement service device, the target data is used for mobile advertisement service device and obtains institute State the evaluation index of ad data.
Such scheme, if terminal, which detects, is currently up the first application, institute is determined according to the mark of the described first application State whether the first application is default application；Wherein, the default application is pre-set with access moving advertising authority Using；If first application is the default application, moving advertising access service is called to be sent to mobile advertisement service device Advertisement access request；Wherein, the SDK for providing the moving advertising access service is integrated with the terminal Bag, the advertisement access request include the mark of terminal iidentification and first application, and the mark of first application is used for The mobile advertisement service device obtains ad data corresponding to first application；If get the mobile advertisement service device root The ad data sent according to the terminal iidentification, then show the ad data.It is used to provide due to being integrated with terminal The SDK of the moving advertising access service, it is not necessary to integrate in each App and connect for providing moving advertising Enter the SDK of service, the step of App accesses advertisement can be simplified；Because terminal is when accessing advertisement, it is not necessary to The extra associated rights or privacy information for obtaining terminal user, so as to avoid App user from needing additionally to obtain phase because of access advertisement Close authority and unload the App, so as to cause to be lost in the user using the App, it is possible to increase the stability of App customer groups, so as to Improve the ad revenue that App owner obtains.
Due to terminal inner set with access moving advertising authority default application, be easy to identification first application whether be Default application, accelerates recognition speed, so as to further improve the speed for showing moving advertising.
The ad data that terminal-pair is got is verified, and verification by when show the ad data that gets, protect Demonstrate,prove the integrality of ad data and the definition of image quality, it is possible to increase the display quality of moving advertising so that moving advertising has There is preferable display effect.
Referring to Fig. 5, Fig. 5 is a kind of terminal schematic block diagram that yet another embodiment of the invention provides.This implementation as depicted Terminal 5 in example can include：One or more processors 501；One or more input equipments 502, one or more output Equipment 503 and memory 504.Above-mentioned processor 501, input equipment 502, output equipment 503 and memory 504 pass through bus 505 connections.Memory 504 is used to store computer program, and the computer program includes programmed instruction, and processor 501 is used for Perform the programmed instruction that memory 504 stores.Wherein, processor 501 is arranged to call described program instruction to perform：
The first application is currently up if detecting, whether first application is determined according to the mark of the described first application For default application；Wherein, the default application is the application with access moving advertising authority pre-set；
If first application is the default application, moving advertising access service is called to be sent out to mobile advertisement service device Send advertisement access request；Wherein, the software development work for providing the moving advertising access service is integrated with the terminal Tool bag, the advertisement access request include the mark of terminal iidentification and first application, and the mark of first application is used Ad data corresponding to first application is obtained in the mobile advertisement service device；
If getting the ad data that the mobile advertisement service device is sent according to the terminal iidentification, institute is shown State ad data.
Alternatively, if described detect is currently up the first application, according to determining the mark of the described first application Before whether the first application is default application, processor 501 is additionally configured to call described program instruction to perform：
The internal storage of the terminal will be integrated into for providing the SDK of moving advertising access service, And activate the moving advertising access service；
Default list of application is set；Wherein, the default list of application includes the mark of at least one default application.
Alternatively, if described detect is currently up the first application, according to determining the mark of the described first application Before whether the first application is default application, processor 501 is additionally configured to call described program instruction to perform：
Integrated in the internal storage of the terminal and activate the service for obtaining list of application；
Call the mark for being used to obtain mounted application in terminal described in the service acquisition of list of application, and by institute The mark for stating mounted application in terminal is sent to the mobile advertisement service device；
Receive the information for allowing to access advertisement and the application succeeded in registration that the mobile advertisement service device returns；
The default list of application is set according to the information for allowing to access advertisement and the application succeeded in registration.
Alternatively, processor 501 is specific is arranged to call described program instruction to perform：
Obtain the mark for the application for allowing integrated advertisement；
According to the mark for allowing to integrate the application of advertisement, registration request is sent to the mobile advertisement service device；Its In, the registration request includes the corresponding log-on message for allowing the application of integrated advertisement；
If detecting the notification message to succeed in registration that the mobile advertisement service device returns according to the registration request, The mark of the intended application included according to the notification message to succeed in registration sets the default list of application.
Alternatively, processor 501 is specific is arranged to call described program instruction to perform：
If the ad data that the mobile advertisement service device is sent according to the terminal iidentification is got, to described Ad data is verified；
If the ad data verification passes through, the ad data is shown；
If the ad data verification failure, does not show the ad data.
Alternatively, if the advertisement access request also includes the display parameters of local terminal, processor 501 is additionally configured to adjust Instructed and performed with described program：Verify whether the ad data meets the display parameters.
Alternatively, if the advertisement number for getting the mobile advertisement service device and being sent according to the terminal iidentification According to after then showing the ad data, processor 501 is additionally configured to call described program instruction to perform：
Obtain and be used for the target data for reflecting advertising results corresponding to the ad data, and the target data is sent To the mobile advertisement service device, the evaluation that the target data is used for the mobile advertisement service device acquisition ad data refers to Mark.
It should be appreciated that in embodiments of the present invention, alleged processor 501 can be CPU (Central Processing Unit, CPU), the processor can also be other general processors, digital signal processor (Digital Signal Processor, DSP), application specific integrated circuit (Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field-Programmable Gate Array, FPGA) or other FPGAs Device, discrete gate or transistor logic, discrete hardware components etc..General processor can be microprocessor or this at It can also be any conventional processor etc. to manage device.
Input equipment 502 can include Trackpad, fingerprint adopt sensor (finger print information that is used to gathering user and fingerprint Directional information), microphone etc., output equipment 503 can include display (LCD etc.), loudspeaker etc..
The memory 504 can include read-only storage and random access memory, and to processor 501 provide instruction and Data.The a part of of memory 504 can also include nonvolatile RAM.For example, memory 504 can also be deposited Store up the information of device type.
In the specific implementation, processor 501, input equipment 502, the output equipment 503 described in the embodiment of the present invention can Perform the reality described in the first embodiment and second embodiment of the method for access moving advertising provided in an embodiment of the present invention Existing mode, the implementation of the terminal described by the embodiment of the present invention is also can perform, will not be repeated here.
Further, a kind of computer-readable recording medium, the computer are provided in another embodiment of the invention Readable storage medium storing program for executing is stored with computer program, and the computer program includes programmed instruction, and described program is instructed by processor Realized during execution：
The first application is currently up if detecting, whether first application is determined according to the mark of the described first application For default application；Wherein, the default application is the application with access moving advertising authority pre-set；
If first application is the default application, moving advertising access service is called to be sent out to mobile advertisement service device Send advertisement access request；Wherein, the software development work for providing the moving advertising access service is integrated with the terminal Tool bag, the advertisement access request include the mark of terminal iidentification and first application, and the mark of first application is used Ad data corresponding to first application is obtained in the mobile advertisement service device；
If getting the ad data that the mobile advertisement service device is sent according to the terminal iidentification, institute is shown State ad data.
Alternatively, if described detect is currently up the first application, according to determining the mark of the described first application Before whether the first application is default application, described program instruction can also be realized when being executed by processor：
The internal storage of the terminal will be integrated into for providing the SDK of moving advertising access service, And activate the moving advertising access service；
Default list of application is set；Wherein, the default list of application includes the mark of at least one default application.
Alternatively, if described detect is currently up the first application, according to determining the mark of the described first application Before whether the first application is default application, described program instruction can also be realized when being executed by processor：
Integrated in the internal storage of the terminal and activate the service for obtaining list of application；
Call the mark for being used to obtain mounted application in terminal described in the service acquisition of list of application, and by institute The mark for stating mounted application in terminal is sent to the mobile advertisement service device；
Receive the information for allowing to access advertisement and the application succeeded in registration that the mobile advertisement service device returns；
The default list of application is set according to the information for allowing to access advertisement and the application succeeded in registration.
Alternatively, can specifically be realized when described program instruction is executed by processor：
Obtain the mark for the application for allowing integrated advertisement；
According to the mark for allowing to integrate the application of advertisement, registration request is sent to the mobile advertisement service device；Its In, the registration request includes allowing the mark of the application of integrated advertisement；
If detecting the notification message to succeed in registration that the mobile advertisement service device returns according to the registration request, The mark of the intended application included according to the notification message to succeed in registration sets the default list of application.
Alternatively, can specifically be realized when described program instruction is executed by processor：
If the ad data that the mobile advertisement service device is sent according to the terminal iidentification is got, to described Ad data is verified；
If the ad data verification passes through, the ad data is shown；
If the ad data verification failure, does not show the ad data.
Alternatively, if the advertisement access request also includes the display parameters of local terminal, described program instruction is held by processor It can specifically be realized during row：Verify whether the ad data meets the display parameters.
Alternatively, if the advertisement number for getting the mobile advertisement service device and being sent according to the terminal iidentification According to after then showing the ad data, described program instruction can also be realized when being executed by processor：
Obtain and be used for the target data for reflecting advertising results corresponding to the ad data, and the target data is sent To the mobile advertisement service device, the evaluation that the target data is used for the mobile advertisement service device acquisition ad data refers to Mark.
The computer-readable recording medium can be the internal storage unit of the terminal 5 described in foregoing any embodiment, Such as the hard disk or internal memory of terminal 5.The computer-readable recording medium can also be the External memory equipment of the terminal, example Such as the plug-in type hard disk being equipped with the terminal, intelligent memory card (Smart Media Card, SMC), secure digital (Secure Digital, SD) card, flash card (Flash Card) etc..Further, the computer-readable recording medium can also be wrapped both Including the internal storage unit of the terminal also includes External memory equipment.The computer-readable recording medium is described for storing Other programs and data needed for computer program and the terminal.The computer-readable recording medium can be also used for temporarily When store the data that has exported or will export.
Those of ordinary skill in the art are it is to be appreciated that the list of each example described with reference to the embodiments described herein Member and algorithm steps, it can be realized with electronic hardware, computer software or the combination of the two, in order to clearly demonstrate hardware With the interchangeability of software, the composition and step of each example are generally described according to function in the above description.This A little functions are performed with hardware or software mode actually, application-specific and design constraint depending on technical scheme.Specially Industry technical staff can realize described function using distinct methods to each specific application, but this realization is not It is considered as beyond the scope of this invention.
It is apparent to those skilled in the art that for convenience of description and succinctly, the end of foregoing description End and the specific work process of unit, may be referred to the corresponding process in preceding method embodiment, will not be repeated here.
In several embodiments provided herein, it should be understood that disclosed terminal and method, it can be passed through Its mode is realized.For example, device embodiment described above is only schematical, for example, the division of the unit, only Only a kind of division of logic function, there can be other dividing mode when actually realizing, such as multiple units or component can be tied Another system is closed or is desirably integrated into, or some features can be ignored, or do not perform.In addition, shown or discussed phase Coupling or direct-coupling or communication connection between mutually can be INDIRECT COUPLING or the communication by some interfaces, device or unit Connection or electricity, the connection of mechanical or other forms.
The unit illustrated as separating component can be or may not be physically separate, show as unit The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple On NE.Some or all of unit therein can be selected to realize scheme of the embodiment of the present invention according to the actual needs Purpose.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, can also It is that unit is individually physically present or two or more units are integrated in a unit.It is above-mentioned integrated Unit can both be realized in the form of hardware, can also be realized in the form of SFU software functional unit.
If the integrated unit is realized in the form of SFU software functional unit and is used as independent production marketing or use When, it can be stored in a computer read/write memory medium.Based on such understanding, technical scheme is substantially The part to be contributed in other words to prior art, or all or part of the technical scheme can be in the form of software product Embody, the computer software product is stored in a storage medium, including some instructions are causing a computer Equipment (can be personal computer, server, or network equipment etc.) performs the complete of each embodiment methods described of the present invention Portion or part steps.And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc. are various can store journey The medium of sequence code.
The foregoing is only a specific embodiment of the invention, but protection scope of the present invention is not limited thereto, any Those familiar with the art the invention discloses technical scope in, various equivalent modifications can be readily occurred in or replaced Change, these modifications or substitutions should be all included within the scope of the present invention.Therefore, protection scope of the present invention should be with right It is required that protection domain be defined.

Claims (10)

  1. A kind of 1. method for accessing moving advertising, applied to terminal, it is characterised in that methods described includes：
    The first application is currently up if detecting, determines whether first application is pre- according to the mark of the described first application If using；Wherein, the default application is the application with access moving advertising authority pre-set；
    If first application is the default application, moving advertising access service is called to be sent to mobile advertisement service device wide Accuse access request；Wherein, the SDK for providing the moving advertising access service is integrated with the terminal, The advertisement access request includes the mark of terminal iidentification and first application, and the mark of first application is for described Mobile advertisement service device obtains ad data corresponding to first application；
    If getting the ad data that the mobile advertisement service device is sent according to the terminal iidentification, show described wide Accuse data.
  2. 2. according to the method for claim 1, it is characterised in that if described detect is currently up the first application, basis Before the mark of first application determines whether first application be default application, in addition to：
    The internal storage of the terminal will be integrated into for providing the SDK of moving advertising access service, and swashed The moving advertising access service living；
    Default list of application is set；Wherein, the default list of application includes the mark of at least one default application.
  3. 3. according to the method for claim 2, it is characterised in that described to set the default list of application to include：
    Obtain the mark for the application for allowing integrated advertisement；
    According to the mark for allowing to integrate the application of advertisement, registration request is sent to the mobile advertisement service device；Wherein, institute Stating registration request includes allowing log-on message corresponding to the application of integrated advertisement；
    If the notification message to succeed in registration that the mobile advertisement service device returns according to the registration request is detected, basis The mark for the intended application that the notification message to succeed in registration includes sets the default list of application.
  4. 4. according to the method for claim 2, it is characterised in that if described detect is currently up the first application, basis Before the mark of first application determines whether first application be default application, in addition to：
    Integrated in the internal storage of the terminal and activate the service for obtaining list of application；
    It is described to set default list of application to include：
    Call the mark for being used to obtain mounted application in terminal described in the service acquisition of list of application, and by the end The mark of mounted application is sent to the mobile advertisement service device in end；
    Receive the information for allowing to access advertisement and the application succeeded in registration that the mobile advertisement service device returns；
    The default list of application is set according to the information for allowing to access advertisement and the application succeeded in registration.
  5. 5. according to the method described in any one of Claims 1-4, it is characterised in that if described get the moving advertising clothes The ad data that business device is sent according to the terminal iidentification, then show the advertisement in the interactive interface of the described first application Data, including：
    The ad data is verified；
    If the ad data verification passes through, the ad data is shown；
    If the ad data verification failure, does not show the ad data.
  6. 6. according to the method for claim 5, it is characterised in that if the advertisement access request also display including local terminal is joined Number, it is described verification is carried out to the ad data to include：
    Verify whether the ad data meets the display parameters.
  7. 7. according to the method described in any one of claim 1,2,3,4,6, it is characterised in that if described, to get the movement wide Accuse the ad data that server is sent according to the terminal iidentification, then after showing the ad data, in addition to：
    Obtain and be used for the target data for reflecting advertising results corresponding to the ad data, and the target data is sent to institute Mobile advertisement service device is stated, the target data is used for the evaluation index that mobile advertisement service device obtains the ad data.
  8. 8. a kind of terminal, it is characterised in that the terminal includes being used to perform the access as any one of claim 1-7 The unit of the method for moving advertising.
  9. 9. a kind of terminal, it is characterised in that including memory, processor and be stored in the memory and can be at the place The computer program run on reason device, is realized such as any one of claim 1 to 7 described in the computing device during computer program The method of described access moving advertising.
  10. 10. a kind of computer-readable recording medium, the computer-readable recording medium storage has computer program, and its feature exists In the side of access moving advertising of the realization as described in any one of claim 1 to 7 when the computer program is executed by processor Method.
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CN111273961A (en) * 2020-01-20 2020-06-12 维沃移动通信有限公司 Advertisement display method and device and electronic equipment
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CN114489836A (en) * 2022-01-10 2022-05-13 宝宝巴士股份有限公司 Method for realizing Android aggregated advertisement SDK
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WO2022228063A1 (en) * 2021-04-30 2022-11-03 华为技术有限公司 Advertisement obtaining method and related device thereof
CN114489836A (en) * 2022-01-10 2022-05-13 宝宝巴士股份有限公司 Method for realizing Android aggregated advertisement SDK

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Application publication date: 20180327