CN109542577A

CN109542577A - Advertisement update method, device and computer readable storage medium

Info

Publication number: CN109542577A
Application number: CN201811457466.9A
Authority: CN
Inventors: 陈渊博; 方哲源; 王高宇; 沈珩; 尤玉才; 刘金宝; 金紫莲; 柯亮亮; 杨敏
Original assignee: Beijing Xiaomi Mobile Software Co Ltd
Current assignee: Beijing Xiaomi Mobile Software Co Ltd
Priority date: 2018-11-30
Filing date: 2018-11-30
Publication date: 2019-03-29
Anticipated expiration: 2038-11-30
Also published as: CN109542577B

Abstract

The disclosure is directed to a kind of advertisement update method, device and computer readable storage mediums, belong to advertisement field.The described method includes: sending advertisement acquisition request；Advertisement pattern template is received, the advertisement pattern template is to receive the Advertisement Server of the advertisement acquisition request to return, and the advertisement pattern template includes at least one in view, position, content and the click action of suspension ball advertisement；Advertisement formwork is updated according to the advertisement pattern template.The program is updated advertisement formwork by advertisement pattern template, so that the renewable variation such as the pattern of suspension ball advertisement, position, ensure that the pattern diversity of suspension ball advertisement, and update at low cost.

Description

Advertisement update method, device and computer readable storage medium

Technical field

This disclosure relates to advertisement field more particularly to a kind of advertisement update method, device and computer readable storage medium.

Background technique

Suspension ball advertisement is suspended in a kind of advertisement form of the software page.Existing suspension ball advertisement belongs to one of software Point, it is that user is linked into software by Software Development Kit (Software Development Kit, SDK) exploitation, Pattern, position of suspension ball advertisement etc. need to change by software version update, and the update of suspension ball advertisement is at high cost, and When software version is not updated, the style sheet one of suspension ball advertisement.

Summary of the invention

The disclosure provides a kind of advertisement update method, device and computer readable storage medium, realizes suspension ball advertisement Low cost updates and pattern diversity.

According to the first aspect of the embodiments of the present disclosure, a kind of advertisement update method is provided, which comprises send advertisement Acquisition request；Advertisement pattern template is received, the advertisement pattern template is the Advertisement Server for receiving the advertisement acquisition request It returns, the advertisement pattern template includes at least one in view, position, content and the click action of suspension ball advertisement； Advertisement formwork is updated according to the advertisement pattern template.

In the embodiments of the present disclosure, terminal device obtains corresponding advertisement pattern template by transmission advertisement acquisition request, Then advertisement formwork is updated, and loads suspension ball advertisement.Suspension ball advertisement may be updated without updating software in the program, Pattern, position of suspension ball advertisement etc. ensure that outstanding by the i.e. renewable variation of advertisement pattern template that Advertisement Server is sent The pattern diversity of floating ball advertisement, and update at low cost.

In a kind of implementation of the embodiment of the present disclosure, the reception advertisement pattern template, comprising: receive the advertisement The extensible markup language advertisement pattern template that server returns.

In this implementation, using extensible markup language advertisement pattern template, can be expanded convenient for terminal device using this Exhibition markup language advertisement pattern template is updated advertisement formwork.

It is described that advertisement formwork is carried out according to the advertisement pattern template in a kind of implementation of the embodiment of the present disclosure It updates, comprising: obtain the advertisement formwork；By chameleon engine instance using the advertisement pattern template to the advertisement mould Plate is updated, and when the chameleon engine instance is software starting, passes through the chameleon Software Development Tools in the software What packet module loading chameleon engine generated, the chameleon engine is included in the operating system of terminal device, the advertisement Template is for loading the suspension ball advertisement being suspended in above the interface of the software.

In this implementation, the update of advertisement formwork is to be completed by chameleon engine instance, and the chameleon is drawn When to hold up example be software starting, generated by chameleon Software Development Kit module loading chameleon engine in the software , the chameleon engine is included in the operating system of terminal device, only needs that the plug-in management is arranged in software in this way The creation of chameleon engine instance can be realized in submodule, and then completes the update of advertisement formwork, on the one hand, since chameleon is drawn It holds up without carrying in software package, reduces the size of software package, also reduce the difficulty of program application and on the other hand open Originator can also individually be updated the chameleon engine in system, to improve the loading velocity etc. of suspension ball advertisement, be not necessarily to Update the corresponding software of suspension ball advertisement.

In a kind of implementation of the embodiment of the present disclosure, the method also includes: it is loaded by chameleon engine instance The updated advertisement formwork generates suspension ball advertisement.

In this implementation, suspension ball advertisement is loaded by chameleon engine instance, realizes the rendering of suspension ball advertisement And displaying can be based on chameleon engine implementation to the self-definition design of suspension ball advertisement while guaranteeing advertising display.

In a kind of implementation of the embodiment of the present disclosure, the method also includes: the suspension is acted on when receiving When click commands in ball advertisement, Xiang Suoshu Advertisement Server sends access request, and the access request includes EIC equipment identification code； The address for the intermediate page that the Advertisement Server returns is received, the address of the intermediate page is that intermediate page takes in content distributing network The address being engaged in device；Intermediate page is loaded by the address of the intermediate page.

In this implementation, in this implementation, when receiving the click commands acted in suspension ball advertisement, Understand the intermediate page in loading content distribution network server through the above way, on the one hand, the corresponding centre of suspension ball advertisement Page can be allocated by content delivery network service device according to customer parameter, more targetedly, and guarantee that the intermediate page can To be modified and replace at any time, the diversity of ad content is enriched, on the other hand, since the intermediate page is from content distribution It is loaded in network server, since content delivery network service device can be realized the nearest distribution of data, it is ensured that The loading velocity of intermediate page.

In a kind of implementation of the embodiment of the present disclosure, when the intermediate page that the intermediate page is application installation package downloading When, the method also includes: after completing application installation package downloading from the intermediate page, call the application installation package to carry out quiet Silent installation.

In this implementation, after the download is complete, it is installed automatically, user is avoided to carry out game or viewing video Deng during, installation suggestion is popped up, influences user experience, while reducing the operating cost of software installation.

In a kind of implementation of the embodiment of the present disclosure, the method also includes: when the application installation package installs Cheng Hou, output desktop are reminded, and the desktop is reminded for prompting the application installation package to be installed.

In this implementation, after installation is complete, it is installed by terminal device prompt, software installation is avoided to complete User does not know afterwards, the problem for causing software utilization rate low.

According to the second aspect of an embodiment of the present disclosure, a kind of advertisement update method is provided, which comprises receive terminal The advertisement acquisition request that equipment is sent；Advertisement pattern template, the advertisement pattern template are determined according to the advertisement acquisition request At least one of in view, position, content including suspension ball advertisement and click action；The advertisement pattern template is sent to The terminal device, the advertisement pattern template is for being updated the advertisement formwork in the terminal device.

In the embodiments of the present disclosure, Advertisement Server receiving terminal apparatus sends advertisement acquisition request, is obtained according to advertisement Corresponding advertisement pattern template is sent to terminal device by request, so that terminal device loads suspension ball advertisement.The program is not necessarily to Update the i.e. renewable suspension ball advertisement of software, the advertisement sample that pattern, position of suspension ball advertisement etc. are sent by Advertisement Server The i.e. renewable variation of formula template, ensure that the pattern diversity of suspension ball advertisement, and update at low cost.

In a kind of implementation of the embodiment of the present disclosure, the method also includes: receive what the terminal device was sent Access request, the access request include EIC equipment identification code；Intermediate page is determined according to the EIC equipment identification code in the access request Address, the address of the intermediate page is address of the intermediate page in content distributing network server；It is returned to the terminal device Go back to the address of the intermediate page.

In a kind of implementation of the embodiment of the present disclosure, the EIC equipment identification code according in the access request is determined The address of intermediate page, comprising: customer parameter is determined according to the EIC equipment identification code in the access request；Using the customer parameter The address of corresponding intermediate page is retrieved in advertising database as keyword.

In this implementation, it can store the corresponding user of EIC equipment identification code of each terminal device in Advertisement Server Parameter, such as gender, age can choose corresponding intermediate page according to these customer parameters and be sent to terminal device, protect The specific aim of advertisement is demonstrate,proved.On the other hand, it can guarantee the loading velocity of intermediate page by content delivery network service device.

According to the third aspect of an embodiment of the present disclosure, a kind of advertisement updating device is provided, described device includes: transmission mould Block, for sending advertisement acquisition request；Receiving module, for receiving advertisement pattern template, the advertisement pattern template is to receive What the Advertisement Server of the advertisement acquisition request returned, the advertisement pattern template include the view of suspension ball advertisement, position, At least one of in content and click action；Processing module, for being carried out more according to the advertisement pattern template to advertisement formwork Newly.

In a kind of implementation of the embodiment of the present disclosure, the receiving module is returned for receiving the Advertisement Server The extensible markup language advertisement pattern template returned.

In a kind of implementation of the embodiment of the present disclosure, the processing module, comprising: acquisition submodule is for obtaining institute State advertisement formwork；Submodule is updated, for using the advertisement pattern template to the advertisement mould by chameleon engine instance Plate is updated, and when the chameleon engine instance is software starting, passes through the chameleon Software Development Tools in the software What packet module loading chameleon engine generated, the chameleon engine is included in the operating system of terminal device, the advertisement Template is for loading the suspension ball advertisement being suspended in above the interface of the software.

In a kind of implementation of the embodiment of the present disclosure, the processing module is also used to through chameleon engine instance The updated advertisement formwork is loaded, suspension ball advertisement is generated.

In a kind of implementation of the embodiment of the present disclosure, the sending module, be also used to when receive act on it is described When click commands in suspension ball advertisement, Xiang Suoshu Advertisement Server sends access request, and the access request includes that equipment is known Other code；The receiving module is also used to receive the address for the intermediate page that the Advertisement Server returns, the address of the intermediate page For address of the intermediate page in content distributing network server；The processing module is also used to the address by the intermediate page Load intermediate page.

In a kind of implementation of the embodiment of the present disclosure, the processing module is also used to when the intermediate page be application Installation kit downloading intermediate page when, from the intermediate page complete application installation package downloading after, call the application installation package into The silent installation of row.

In a kind of implementation of the embodiment of the present disclosure, the processing module is also used to pacify when the application installation package After the completion of dress, output desktop is reminded, and the desktop is reminded for prompting the application installation package to be installed.

According to a fourth aspect of embodiments of the present disclosure, a kind of advertisement updating device is provided, described device includes: reception mould Block, the advertisement acquisition request sent for receiving terminal apparatus；Determining module is wide for being determined according to the advertisement acquisition request Pattern template is accused, the advertisement pattern template includes at least one in view, position, content and the click action of suspension ball advertisement ?；Sending module, for the advertisement pattern template to be sent to the terminal device, the advertisement pattern template is used for institute The advertisement formwork stated in terminal device is updated.

In a kind of implementation of the embodiment of the present disclosure, the receiving module is also used to receive the terminal device hair The access request sent, the access request include EIC equipment identification code；The determining module is also used to according in the access request EIC equipment identification code determine that the address of intermediate page, the address of the intermediate page are intermediate page in content distributing network server Address；The sending module is also used to return the address of the intermediate page to the terminal device.

In a kind of implementation of the embodiment of the present disclosure, the determining module, comprising: determine submodule, be used for basis EIC equipment identification code in the access request determines customer parameter；Submodule is retrieved, is closed for being used as using the customer parameter Keyword retrieves the address of corresponding intermediate page in advertising database.

According to a fifth aspect of the embodiments of the present disclosure, a kind of advertisement updating device is provided, the advertisement updating device includes: Processor；Memory for storage processor executable instruction；Wherein, the processor is configured to: send advertisement obtain Request；Advertisement pattern template is received, the advertisement pattern template is to receive the Advertisement Server return of the advertisement acquisition request , the advertisement pattern template includes at least one in view, position, content and the click action of suspension ball advertisement；According to The advertisement pattern template is updated advertisement formwork.

According to a sixth aspect of an embodiment of the present disclosure, a kind of advertisement updating device is provided, the advertisement updating device includes: Processor；Memory for storage processor executable instruction；Wherein, the processor is configured to: receiving terminal apparatus The advertisement acquisition request of transmission, the advertisement acquisition request includes EIC equipment identification code；It is determined according to the advertisement acquisition request wide Pattern template is accused, the advertisement pattern template includes at least one in view, position, content and the click action of suspension ball advertisement ?；The advertisement pattern template is sent to the terminal device, the advertisement pattern template is used for in the terminal device Advertisement formwork be updated.

According to the 7th of the embodiment of the present disclosure the aspect, a kind of computer readable storage medium is provided, when the computer can Read storage medium in instruction by advertisement updating device processor execute when so that the advertisement updating device be able to carry out as Advertisement update method described in first aspect.

According to the eighth aspect of the embodiment of the present disclosure, a kind of computer readable storage medium is provided, when the computer can Read storage medium in instruction by advertisement updating device processor execute when so that the advertisement updating device be able to carry out as Advertisement update method described in second aspect.

Detailed description of the invention

The drawings herein are incorporated into the specification and forms part of this specification, and shows the implementation for meeting the disclosure Example, and together with specification for explaining the principles of this disclosure.

Figure 1A is a kind of schematic diagram for suspension ball advertisement that the embodiment of the present disclosure provides；

Figure 1B is a kind of network architecture diagram shown according to an exemplary embodiment；

Fig. 2 is a kind of flow chart of advertisement update method shown according to an exemplary embodiment；

Fig. 3 is a kind of flow chart of advertisement update method shown according to an exemplary embodiment；

Fig. 4 A is a kind of flow chart of advertisement update method shown according to an exemplary embodiment；

Fig. 4 B is a kind of advertisement load schematic diagram shown according to an exemplary embodiment；

Fig. 4 C is a kind of advertisement load schematic diagram shown according to an exemplary embodiment；

Fig. 4 D is that desktop shown according to an exemplary embodiment reminds schematic diagram；

Fig. 5 is a kind of structural schematic diagram of advertisement updating device shown according to an exemplary embodiment；

Fig. 6 is a kind of structural schematic diagram of advertisement updating device shown according to an exemplary embodiment；

Fig. 7 is a kind of block diagram of advertisement updating device shown according to an exemplary embodiment；

Fig. 8 is a kind of block diagram of advertisement updating device shown according to an exemplary embodiment.

Specific embodiment

Example embodiments are described in detail here, and the example is illustrated in the accompanying drawings.Following description is related to When attached drawing, unless otherwise indicated, the same numbers in different drawings indicate the same or similar elements.Following exemplary embodiment Described in embodiment do not represent all implementations consistent with this disclosure.On the contrary, they be only with it is such as appended The example of the consistent device and method of some aspects be described in detail in claims, the disclosure.

The technical solution that the embodiment of the present disclosure provides in order to facilitate understanding below first carries out suspension ball advertisement loading technique Introduce explanation:

Suspension ball advertisement is suspended in a kind of advertisement form of the software page.Figure 1A is one kind that the embodiment of the present disclosure provides The schematic diagram of suspension ball advertisement.Referring to Figure 1A, when opening software, can suspend terminal device 10 suspension ball on the software page Advertisement 20.Figure 1A is illustrated by taking software management software as an example, and the downloading of software can be carried out by the software management software And installation.Correspondingly, which is also the advertisement of software.When the user clicks when the suspension ball advertisement, downloading is jumped to The page；User can be in downloading page-downloading software；Installation Options are popped up after the completion of downloading, and the peace of the software is carried out for user Dress.

In other implementations, the software in Figure 1A may be other kinds of software, such as video software, music Software, shopping software etc., when the software is other kinds of software, suspension ball advertisement may be other advertisements, for example, purchase Suspension ball advertisement on object software can be the advertisement of specific commodity.

Suspension ball advertisement belongs to a part of software (such as aforementioned software management software), and in the related technology, suspension ball is wide Announcement is that user is linked into software by SDK exploitation, and pattern, position of suspension ball advertisement etc. are needed by software version update Changing, the update of suspension ball advertisement is at high cost, and when software version is not updated, the style sheet one of suspension ball advertisement.

Figure 1B is a kind of network architecture diagram shown according to an exemplary embodiment.Referring to Figure 1B, terminal device 10 can It is communicated simultaneously with Advertisement Server 20 and content distributing network (Content Delivery Network, CDN) server 30.

Wherein, software is equipped in terminal device 10 can show suspension ball after software starting above the interface of software Advertisement.The advertisement formwork of the suspension ball advertisement can be updated by Advertisement Server 20.Suspension ball is acted on when receiving When click commands in advertisement, terminal device 10 gets the intermediate page address in CDN server from Advertisement Server 20, thus The intermediate page is loaded, shows specific advertisement page.

Fig. 2 is a kind of flow chart of advertisement update method shown according to an exemplary embodiment.This method can be by end End equipment (such as smart phone) executes, and referring to fig. 2, advertisement update method includes the following steps S11-S13.

In step s 11, advertisement acquisition request is sent to Advertisement Server.

In the embodiments of the present disclosure, terminal device can be sent when starting preset software every time to Advertisement Server Above-mentioned advertisement acquisition request.In other embodiments, terminal device can be sent out when starting preset software to Advertisement Server It serves and states advertisement acquisition request, but only send an advertisement acquisition request in each time cycle.

In the embodiments of the present disclosure, advertisement acquisition request may include at least one in EIC equipment identification code and software identification It is a.Advertisement Server can determine different advertisement pattern templates according to EIC equipment identification code and software identification.

Wherein, software identification is used to identify the software of carrying advertisement, the corresponding relationship of the software identification and software simultaneously by Terminal device and Advertisement Server are known, terminal device is allowed to carry the corresponding software of software in advertisement acquisition request Mark, and when Advertisement Server receives the advertisement acquisition request, also carrying advertisement can be wanted according to software identification determination Software.Illustratively, which can be a number.

Wherein, EIC equipment identification code either terminal device itself mark, such as international mobile equipment identification number (International Mobile Equipment Identity, IMEI)；It is corresponding in the software identification to be also possible to user The mark for the account registered in software, such as account name.

After Advertisement Server receives the advertisement acquisition request, it can be determined according to the EIC equipment identification code in advertisement acquisition request Customer parameter；Advertisement pattern mould is retrieved as keyword in advertisement pattern template database using customer parameter and software identification Plate, so that it is determined that corresponding advertisement pattern template.

Since the advertisement loaded in software is to be directed to be launched using the user of the terminal device, so needing basis Specific aim dispensing is carried out using the hobby of the user of the terminal device, and the hobby of user is determined by customer parameter , it ensure that the specific aim of suspension ball advertisement through the above scheme.

Wherein, customer parameter is usually the privacy information of user, such as gender, age.It can store in Advertisement Server The corresponding customer parameter of the EIC equipment identification code of each terminal device.

In step s 12, advertisement pattern template is received, advertisement pattern template is to receive the advertising service of advertisement acquisition request What device returned, advertisement pattern template includes at least one in view, position, content and the click action of suspension ball advertisement.

Wherein, advertisement pattern template can be extensible markup language (eXtensible Markup Language, XML) Advertisement pattern template.XML advertisement pattern template includes self-defined view (View) attribute, layout parameter (Layoutparams) category Property, view Original property and click activity (ClickAction) attribute.Wherein, self-defined view attribute is used to indicate suspension ball Layout and graphic attribute in advertisement, such as the right text of left figure (suspension ball left side is figure, right side is text), the following figure (suspend above Ball lower section is figure, top is text) and layout and the shape in region of text etc..Layoutparams attribute is used to indicate outstanding Position (including the position of the content (such as text, picture, link etc.) and view of each position on the screen in floating ball advertisement Set coordinate, height and width).View Original property is used to indicate the figure of suspension ball in suspension ball advertisement, such as suspension ball shape, Frame attribute, filling, shade etc..The click that ClickAction attribute is used to indicate each position setting in suspension ball advertisement is dynamic Make, such as click and jump, click closing etc..

In the embodiments of the present disclosure, advertisement can be carried out using ciphertext transmission mode between Advertisement Server and terminal device The transmission of pattern template.That is, terminal device receives the encrypted advertisement pattern template that Advertisement Server is sent, then decrypt Obtain advertisement pattern template.Wherein, Encryption Algorithm and key can be arranged in advance by Advertisement Server and terminal device.

In step s 13, advertisement formwork is updated according to advertisement pattern template.

In the embodiments of the present disclosure, receive Advertisement Server return advertisement pattern template after, to advertisement formwork into Row updates, and suspension ball advertisement is then loaded on software.

As previously mentioned, for different types of software, the type of the suspension ball advertisement shown on software is also different.Such as It can be movie and television play advertisement shown in the suspension ball advertisement shown on video software, be opened up in the suspension ball advertisement on software of doing shopping What is shown can be Commdity advertisement, can be Software advertisement etc. shown in the suspension ball advertisement shown in software management software.

For the Software advertisement shown in the suspension ball advertisement, when the user clicks after the suspension ball advertisement, jump to pair The downloading page answered, user click download button and are downloaded.After the download is complete, it can be installed automatically, avoid user Durings carrying out game or viewing video etc., installation suggestion is popped up, influences user experience, while reducing the behaviour of software installation Make cost.After installation is complete, it can prompt to be installed by the top of the display screen of terminal device, avoid software installation complete Do not know at rear user, the problem for causing software utilization rate low.

Optionally, advertisement pattern template is received, comprising: receive the XML advertisement pattern template that Advertisement Server returns.

In this implementation, using XML advertisement pattern template, the XML advertisement pattern template is used convenient for terminal device Advertisement formwork is updated.

Optionally, advertisement formwork is updated according to advertisement pattern template, and is loaded according to updated advertisement formwork Suspension ball advertisement, comprising: obtain advertisement formwork；Advertisement formwork is carried out using advertisement pattern template by chameleon engine instance It updates, when chameleon engine instance is software starting, is generated by the chameleon SDK module loading chameleon engine in software , chameleon engine is included in the operating system of terminal device, and advertisement formwork is used to load above the interface for being suspended in software Suspension ball advertisement.

Wherein, acquisition advertisement formwork refers to obtains preset advertisement formwork out of terminal device, is provided in terminal device One advertisement formwork, subsequent needs are updated the advertisement formwork.

In this implementation, the update of advertisement formwork is to be completed by chameleon engine instance, and the chameleon is drawn When to hold up example be software starting, generated by chameleon SDK module loading chameleon engine in software, chameleon engine packet It is contained in the operating system of terminal device, only needing to be arranged in software the plug-in management submodule in this way can be realized chameleon The creation of engine instance, and then complete the update of advertisement formwork, on the one hand, since chameleon engine is without carrying in software package In, the size of software package is reduced, the difficulty of program application is also reduced, on the other hand, developer can also be individually to being Chameleon engine in system is updated, to improve the loading velocity etc. of suspension ball advertisement, without updating the suspension ball advertisement pair The software answered.

Optionally, this method further include: updated advertisement formwork is loaded by chameleon engine instance, generates suspension ball Advertisement.

Optionally, this method further include: when receiving the click commands acted in suspension ball advertisement, to advertising service Device sends access request, and access request includes EIC equipment identification code；Receive the address for the intermediate page that Advertisement Server returns, intermediate page Address be address of the intermediate page in CDN server；Intermediate page is loaded by the address of intermediate page.

Here intermediate page is namely receiving the click commands acted in suspension ball advertisement, which jumps The page gone to, the page can be the aforementioned downloading page.

It in this implementation, can through the above way when receiving the click commands acted in suspension ball advertisement Load CDN server in intermediate page, on the one hand, the corresponding intermediate page of suspension ball advertisement can by CDN server according to Family parameter is allocated, and more targetedly, and is guaranteed that the intermediate page can be modified and replace at any time, is enriched in advertisement The diversity of appearance, on the other hand, since the intermediate page is loaded from CDN server, since CDN server can be real The nearest distribution of existing data, it is ensured that the loading velocity of intermediate page.

Optionally, this method further include: after completing application installation package downloading from intermediate page address, call application installation package Carry out silent installation.

Wherein, silence is installed can be solved by the system advertisement in terminal device (MIUI System AdSolution, MSA) service installation interface is realized, i.e., services installation interface by MSA and application installation package is called to carry out silent installation.

Optionally, this method further include: after application installation package is installed, output desktop is reminded, and desktop prompting is used for Prompt application installation package is installed.

Wherein, desktop prompting can be exported by the MSA client in terminal device.Terminal device is connect by Android Mouth description language (Android Interface Definition Language, AIDL) services striding course and calls MSA client Desktop is exported to remind.

In this implementation, after installation is complete, it is installed by terminal device prompt, software installation is avoided to complete User does not know afterwards, the problem for causing software utilization rate low, and installation rate can be promoted to 90% from 4%, the installation conversion of software Cost reduces by 40%.

It is worth noting that abovementioned steps S11-S13 and above-mentioned optional step can be in any combination.

Fig. 3 is a kind of flow chart of advertisement update method shown according to an exemplary embodiment.This method can be by wide It accuses server to execute, referring to Fig. 3, which includes the following steps S21-S23.

In the step s 21, the advertisement acquisition request that receiving terminal apparatus is sent.

In the embodiments of the present disclosure, it is sent when the preset software of advertisement acquisition request starts.Advertisement acquisition request can To include at least one of EIC equipment identification code and software identification.Advertisement Server can be according to EIC equipment identification code and software identification To determine different advertisement pattern templates.

Wherein, software identification is used to identify the software of carrying advertisement, the corresponding relationship of the software identification and software simultaneously by Terminal device and Advertisement Server are known, terminal device is allowed to carry the corresponding software of software in advertisement acquisition request Mark, and when Advertisement Server receives the advertisement acquisition request, also carrying advertisement can be wanted according to software identification determination Software.The software identification can be a number.

Wherein, EIC equipment identification code either terminal device itself mark, such as IMEI；It is soft at this to be also possible to user Part identifies the mark for the account registered in corresponding software, such as account name.

In step S22, determine that advertisement pattern template, advertisement pattern template include that suspension ball is wide according to advertisement acquisition request At least one of in the view of announcement, position, content and click action.

It in this step, can be according to setting in advertisement acquisition request after Advertisement Server receives the advertisement acquisition request Standby identification code determines customer parameter；It is examined in advertisement pattern template database using customer parameter and software identification as keyword Rope advertisement pattern template, so that it is determined that corresponding advertisement pattern template, and then ensure that the specific aim of suspension ball advertisement.

Wherein, advertisement pattern template can be XML advertisement pattern template.XML advertisement pattern template includes self-defined view Attribute, Layoutparams attribute, view Original property and click activity (ClickAction) attribute.Wherein, self-defined view Attribute is used to indicate layout and graphic attribute in suspension ball advertisement, such as (suspension ball left side is figure to the right text of left figure, right side is text Word), the following figure (be below suspension ball figure, top be text) and layout and the literary shape in region etc. above. Layoutparams attribute is used to indicate the content (such as text, picture, link etc.) of each position in suspension ball advertisement, and The position (including position coordinates, height and width) of view on the screen.View Original property, which is used to indicate in suspension ball advertisement, to be hanged Figure of floating ball, such as suspension ball shape, frame attribute, filling, shade etc..ClickAction attribute is used to indicate suspension ball The click action of each position setting in advertisement, such as click and jump, click closing etc..

In step S23, advertisement pattern template is sent to terminal device, so that terminal device carries out more advertisement formwork Newly, and according to updated advertisement formwork suspension ball advertisement is loaded.

In the embodiments of the present disclosure, advertisement can be carried out using ciphertext transmission mode between Advertisement Server and terminal device The transmission of pattern template.That is, Advertisement Server encrypts advertisement letter, then encrypted advertisement pattern template is sent To terminal device.Wherein, Encryption Algorithm and key can be arranged in advance by Advertisement Server and terminal device.

Optionally, this method further include: the access request that receiving terminal apparatus is sent, access request include equipment identification Code；Determine that the address of intermediate page, the address of intermediate page are intermediate page in CDN server according to the EIC equipment identification code in access request In address；The address of intermediate page is returned to terminal device.

In this implementation, it can store the corresponding user of EIC equipment identification code of each terminal device in Advertisement Server Parameter, such as gender, age, Advertisement Server can determine that corresponding user joins according to the EIC equipment identification code in access request Number, and then can choose corresponding intermediate page according to these customer parameters and notify to terminal device.On the one hand, the suspension ball The corresponding intermediate page of advertisement can be allocated by CDN server according to customer parameter, more targetedly, and be guaranteed among this Page can be modified and replace at any time, enrich the diversity of ad content, on the other hand, since the intermediate page is from CDN It is loaded in server, since CDN server can be realized the nearest distribution of data, it is ensured that the load speed of intermediate page Degree.

Wherein, the address of intermediate page is determined according to the EIC equipment identification code in access request, comprising: according in access request EIC equipment identification code determines customer parameter；It is retrieved in CDN server in advertising database using customer parameter as keyword The address of intermediate page.

It is worth noting that abovementioned steps S21-S23 and above-mentioned optional step can be in any combination.

Fig. 4 A is a kind of flow chart of advertisement update method shown according to an exemplary embodiment.A referring to fig. 4, this is wide It accuses update method and includes the following steps S31-S310.

In step S31, terminal device sends advertisement acquisition request.The advertisement that Advertisement Server receiving terminal apparatus is sent Acquisition request.

In the embodiments of the present disclosure, the suspension ball advertisement on software is by chameleon SDK module, chameleon card module It is realized with chameleon engine modules.

Wherein, chameleon SDK module is to be developed by SDK, and be arranged in third-party application, the chameleon SDK module is loaded when third-party application starts, and aforementioned preset software namely the third party for being provided with chameleon SDK module answer With.And chameleon card module and chameleon engine modules are arranged in the operating system of terminal device, therefore it is different As long as being provided with chameleon SDK module in third-party application, chameleon card module and chameleon engine modules can be called.

When software starts, chameleon engine instance is generated by the chameleon SDK module loading chameleon engine in software, The chameleon engine instance namely aforementioned chameleon engine modules.

Wherein, chameleon SDK module includes a plug-in management submodule, and the effect of plug-in management submodule is that load is set The chameleon card module in system is set, and chameleon engine is loaded by chameleon card module, creates chameleon engine Example.The plug-in management submodule is also used to be updated chameleon card module.Wherein, chameleon engine is terminal device Operating system in program code segments.

The effect of chameleon card module is mainly responsible for carrying out data interaction with Advertisement Server, and load chameleon Engine.The chameleon card module includes server-side interaction submodule, chameleon middle sub-module and plug-in unit submodule.Wherein, Server-side interaction submodule is responsible for and Advertisement Server carries out data interaction, completes transmission and the advertisement pattern of advertisement acquisition request The reception etc. of template.Chameleon middle sub-module is responsible for the interaction between chameleon SDK module and chameleon engine modules.Plug-in unit Module is responsible for loading chameleon engine, generates chameleon engine instance, and plug-in unit submodule is also used to and aforementioned plug-in management submodule Block interaction, realizes the update to chameleon card module.

The effect of chameleon engine modules is load suspension ball advertisement.The chameleon engine modules include topology file parsing Submodule, advertised event submodule, advertisement view detection sub-module, self-defined view submodule, attribute submodule, click action Submodule, third party's remote interface submodule, chameleon data submodule, chameleon data factory class, Drawable object are slow Deposit pond etc..Wherein, chameleon data submodule is for storing advertisement formwork.Topology file analyzing sub-module is responsible for parsing advertisement mould Plate.Attribute submodule is responsible for coming into force to the attribute of suspension ball advertisement.Self-defined view submodule is responsible for self-defined view attribute It comes into force.Click action submodule is responsible for coming into force to click action attribute.On the one hand advertisement view detection sub-module is used to detect wide It whether normal accuses view, on the other hand, whether is in suspended state for advertisement view, and then can be on software closing or backstage When operation, suspension ball advertisement is closed；When software is again restored to front stage operation, the suspension ball advertisement is loaded again.Third party The long-range control to the chameleon engine instance may be implemented in remote interface submodule.Drawable target cache pond can be used for Caching the advertisement view that topology file analyzing sub-module generates can adjust if subsequent identical advertisement pattern template occur With the advertisement view of caching, avoid rendering again.

Fig. 4 B is a kind of advertisement load schematic diagram shown according to an exemplary embodiment.B referring to fig. 4, step S31 can With include: step S1, when software (third-party application) starting in terminal device, terminal device passes through the inserter tube in software It manages submodule and loads chameleon card module；Step S2, chameleon middle sub-module wound is controlled by engagement (Joiner) module Build chameleon engine instance (namely chameleon engine modules)；Step S3, advertisement is sent by server-side interaction submodule to obtain Request.

In this implementation, when the advertisement of software start-up loading suspension ball, added by the plug-in management submodule in software Chameleon card module is carried, then chameleon engine instance is created by chameleon middle sub-module, utilizes chameleon engine instance Load suspension ball advertisement.The pattern of one side suspension ball advertisement only needs to update advertisement pattern template, and on the other hand, developer is also Individually the chameleon engine in operating system can be updated, to improve the loading velocity etc. of suspension ball advertisement, without more New software.

In above process, chameleon SDK module needs to pass through operating system when interacting with chameleon middle sub-module In Joiner module carry out the transmitting of information.

In step s 32, Advertisement Server determines advertisement pattern template, advertisement pattern template packet according to advertisement acquisition request Include at least one in view, position, content and the click action of suspension ball advertisement.

Wherein, the view of suspension ball advertisement may include the layout and graphic attribute of suspension ball advertisement.

Further, determine that advertisement pattern template may include: according in advertisement acquisition request according to advertisement acquisition request EIC equipment identification code determine customer parameter；Using customer parameter and software identification as keyword in advertisement pattern template database Middle retrieval advertisement pattern template, so that it is determined that corresponding advertisement pattern template.

In this implementation, it can store the corresponding user of EIC equipment identification code of each terminal device in Advertisement Server Parameter, such as gender, age can choose corresponding advertisement pattern template according to these customer parameters and software identification and send out Terminal device is given, and then ensure that the specific aim of suspension ball advertisement.

Wherein, advertisement pattern template can be set for XML advertisement pattern template using XML advertisement pattern template convenient for terminal It is standby that advertisement formwork is updated using the XML advertisement pattern template.XML advertisement pattern template include self-defined view attribute, Layoutparams attribute, view (View) Original property and click activity (ClickAction) attribute.Wherein, customized view Figure attribute is used to indicate layout and graphic attribute in suspension ball advertisement, such as (suspension ball left side is figure to the right text of left figure, right side is Text), the following figure (be below suspension ball figure, top be text) and layout and the literary shape in region etc. above. Layoutparams attribute is used to indicate the content (such as text, picture, link etc.) of each position in suspension ball advertisement, and The position (including position coordinates, height and width) of view on the screen.View Original property, which is used to indicate in suspension ball advertisement, to be hanged Figure of floating ball, such as suspension ball shape, frame attribute, filling, shade etc..ClickAction attribute is used to indicate suspension ball The click action of each position setting in advertisement, such as click and jump, click closing etc..

In step S33, advertisement pattern template is sent to terminal device by Advertisement Server.Terminal device receives advertisement clothes The advertisement pattern template that business device is returned according to advertisement acquisition request.

In the embodiments of the present disclosure, advertisement can be carried out using ciphertext transmission mode between Advertisement Server and terminal device The transmission of pattern template.That is, Advertisement Server encrypts advertisement pattern template, then by encrypted advertisement pattern mould Plate is sent to terminal device.Terminal device receives the encrypted advertisement pattern template that Advertisement Server is sent, and then decrypts To advertisement pattern template.Wherein, Encryption Algorithm and key can be arranged in advance by Advertisement Server and terminal device.

B referring to fig. 4, step S33 may include: step S4, by server-side interaction submodule reception Advertisement Server The advertisement pattern template of return；And advertisement pattern template is sent to chameleon engine instance.

Further, after receiving advertisement pattern template, this method can also include: step S5, by server-side friendship Mutual submodule, which adjusts back loading result, gives chameleon SDK module, and notice chameleon SDK module advertisement pattern template downloading is completed. Step S6, advertisement view is requested to chameleon engine instance by chameleon SDK module.

In step S34, terminal device is updated advertisement formwork according to advertisement pattern template, and according to updated Advertisement formwork loads suspension ball advertisement.

Fig. 4 C is the interaction diagrams in Fig. 4 B in chameleon engine modules.B and Fig. 4 C referring to fig. 4, step S34 can be with Include: step S7, obtain advertisement formwork；Step S8, by chameleon engine instance using advertisement pattern template to advertisement formwork It is updated, change can be carried out to the view of the advertisement formwork, position, content；S9, by chameleon engine instance to update after Advertisement formwork parsed；It is S10, wide to the suspension ball that updated advertisement formwork obtains is parsed by chameleon engine instance The attribute of announcement comes into force, and obtains the advertisement view of suspension ball advertisement；S11, the advertisement view for loading suspension ball advertisement.In the reality In existing mode, by being updated and parsing to advertisement formwork, the attribute of suspension ball advertisement to be loaded is obtained, come into force the suspension The attribute of ball advertisement obtains the advertisement view of suspension ball advertisement, and the load of suspension ball advertisement can be completed.

Wherein, advertisement formwork is stored in chameleon engine modules in chameleon data submodule, is wrapped in the advertisement formwork Primary advertising information and primary template information are included, primary advertising information may include each attribute of ad content, such as text Position, font, font size, picture size etc., primary template information may include the attributes such as layout, position, the figure of suspension ball.

Illustratively, in step s 8, the completion pair of the chameleon data factory class in chameleon engine instance can be passed through The update of advertisement formwork.

Illustratively, in step s 9, it can be completed by the topology file analyzing sub-module in chameleon engine instance Parsing to updated advertisement formwork.

Illustratively, in step slo, it is completed after being updated to parsing by the attribute submodule in chameleon engine instance The advertisement formwork obtained attribute of suspension ball advertisement come into force.Wherein, the suspension that topology file analyzing sub-module parses The attribute of ball advertisement include self-defined view, self-defined view attribute, Layoutparams attribute, view Original property, ClickAction attribute and ClickAction action chain, wherein Layoutparams attribute and view Original property first pass through category Property converter is converted, and is then come into force by attribute submodule.Self-defined view attribute first passes through the progress of attribute converter Conversion, is then come into force by attribute submodule and self-defined view submodule.ClickAction attribute first passes through attribute conversion Device is converted, and is then come into force by attribute submodule and click action submodule.Self-defined view is by self-defined view Module comes into force.ClickAction action chain is come into force by click action submodule.

Wherein, self-defined view refers to the layout of view, and self-defined view attribute is the graphic attribute of customized view, Such as color etc..ClickAction attribute refers to movement, such as clicks.ClickAction action chain refers to dynamic after clicking Make, such as downloads after clicking, jumped after click.

Attribute submodule include four submodules, be respectively used to in XML advertisement pattern template self-defined view attribute, Layoutparams attribute, view Original property and ClickAction attribute come into force.

Attribute converter is converted primitive attribute, example according to the attribute transitional information in attribute metamessage submodule Such as by primitive attribute character or code conversion be the function that can identify of attribute submodule.

Further, this method can also include: that terminal device is corresponding using the advertisement pattern template as the predetermined software Advertisement pattern template be stored in local.

Further, this method can also include: that terminal device is periodically deleted and is stored in local advertisement pattern mould Plate, such as delete within every 1 hour and be once stored in local advertisement pattern template.It can guarantee suspension ball advertisement in this manner It can timely update.

Further, before step S31, terminal device can first determine that the local predetermined software that whether is stored with corresponds to Advertisement pattern template, when be not present corresponding advertisement pattern template when, to Advertisement Server occur advertisement acquisition request.When depositing In corresponding advertisement pattern template, directly execution step S34 loads suspension ball advertisement.It can be avoided in this way every The starting of secondary software is required to re-download advertisement pattern template, caused by communication and process resource waste.

In step s 35, when receiving the click commands acted in suspension ball advertisement, terminal device is to advertising service Device sends access request, and access request includes EIC equipment identification code.The access request that Advertisement Server receiving terminal apparatus is sent.

B and Fig. 4 C referring to fig. 4, step S34 may include: S12, detect user's click by chameleon engine instance Movement；S13, it will click on movement and be converted to notification event.

In step s 13, movement will click on by the advertised event submodule in chameleon engine instance and is converted to notice Event, notice gives chameleon SDK module, and then sends access request to Advertisement Server.

Further, this method can also include: that the data of suspension ball advertising display, click are reported to Advertisement Server, For advertising results statistics and charging.Wherein, the data of advertising display can be specific exhibiting advertising content number or when It is long, because the content of suspension ball advertisement is variation, it is possible to the data that the content for counting different is shown.

In step S36, terminal device determines customer parameter according to the EIC equipment identification code in access request, is joined using user Number retrieves the address of the intermediate page in CDN server as keyword in advertising database.

Wherein, intermediate page or be landing page advertisement, refers to that user clicks the advertisement page that jumps to after suspension ball advertisement.

In this implementation, it can store the corresponding user of EIC equipment identification code of each terminal device in Advertisement Server Parameter, such as gender, age can choose corresponding intermediate page according to these customer parameters and be sent to terminal device, protect The specific aim of advertisement is demonstrate,proved.

For example, user's gender is male, then the intermediate page that can be applied with recommended games class.User's gender is female, then can push away Recommend the intermediate page of shopping class application.

In step S37, Advertisement Server returns to the address of the intermediate page in CDN server to terminal device.Terminal is set The standby address for receiving the intermediate page in the CDN server that Advertisement Server returns.

In step S38, terminal device loads intermediate page by the address of intermediate page.

In step S38, returned when terminal device receives Advertisement Server according to the EIC equipment identification code in access request CDN server in intermediate page address when, call browser (WebView) load intermediate page.

In this implementation, when receiving the click commands acted in suspension ball advertisement, CDN server can be loaded In intermediate page, on the one hand, can by CDN server according to customer parameter carry out intermediate page distribution, on the other hand, pass through CDN server can guarantee the loading velocity of intermediate page.

In the embodiments of the present disclosure, terminal device loads intermediate page by the address of intermediate page and may include steps of:

Terminal device obtains the corresponding intermediate page in address of intermediate page from CDN server, which is really a frame Frame template, for limiting style, the pattern of intermediate page；Browser is called to load the intermediate page；It is sent to Advertisement Server intermediate Page content requests；Receive the intermediate page content that Advertisement Server returns；Intermediate page content is loaded into the intermediate page and is opened up Show.

Wherein, the intermediate page stored in CDN server is intermediate page template, which may include intermediate page Style, pattern etc., such as different user advertising servers can distribute different intermediate page templates, such as like the use of automobile Family can then distribute the intermediate page template of automobile theme.And intermediate page content is then by Advertisement Server according to user preferences or wide Accuse the needs promoted, the corresponding ad content issued.

In step S39, after completing application installation package downloading from intermediate page address, terminal device passes through MSA and services peace Attaching mouth calls application installation package to carry out silent installation.

Further, this method can also include: by browser by the displaying of intermediate page, click, using downloading, application The data of installation are reported to Advertisement Server, for counting advertising results and advertisement charging.

In step s310, after application installation package is installed, terminal device sends desktop by MSA client and mentions It wakes up, desktop is reminded for prompting application installation package to be installed.

Fig. 4 D is that desktop shown according to an exemplary embodiment reminds schematic diagram.D referring to fig. 4, desktop prompting 400 can To be located at the top of the display screen of terminal device, when user watches video or plays game, prompt well can be played and made With, and then improve the utilization rate of installation software.

Fig. 5 is a kind of structural schematic diagram of advertisement updating device shown according to an exemplary embodiment.Referring to Fig. 5, extensively Accusing updating device includes: sending module 401, receiving module 402 and processing module 403.

Wherein, sending module 401 is for sending advertisement acquisition request.Receiving module 402 is used to receive advertisement pattern template, Advertisement pattern template is to receive the Advertisement Server of advertisement acquisition request to return, and advertisement pattern template includes suspension ball advertisement At least one of in view, position, content and click action.Processing module 403 is used for according to advertisement pattern template to advertisement mould Plate is updated.

In a kind of implementation of the disclosure, receiving module 402, for receiving the XML advertisement of Advertisement Server return Pattern template.

In a kind of implementation of the disclosure, processing module 403, comprising: acquisition submodule 4031, for obtaining advertisement Template；Submodule 4032 is updated, for being updated using advertisement pattern template to advertisement formwork by chameleon engine instance, It when chameleon engine instance is software starting, is generated by the chameleon SDK module loading chameleon engine in software, discoloration Imperial engine is included in the operating system of terminal device, and advertisement formwork is for loading the suspension ball being suspended in above the interface of software Advertisement.

In a kind of implementation of the disclosure, processing module 403 is also used to load update by chameleon engine instance Advertisement formwork afterwards generates suspension ball advertisement.

In a kind of implementation of the disclosure, sending module 401 is also used to act in suspension ball advertisement when receiving Click commands when, to Advertisement Server send access request, access request includes EIC equipment identification code；Receiving module 402, is also used In the address for receiving the intermediate page that Advertisement Server returns, the address of intermediate page is address of the intermediate page in CDN server；Place Module 403 is managed, is also used to load intermediate page by the address of intermediate page.

In a kind of implementation of the disclosure, processing module 403 is also used to when intermediate page be application installation package downloading When intermediate page, after completing application installation package downloading from intermediate page, application installation package is called to carry out silent installation.

In a kind of implementation of the disclosure, processing module 403 is also used to after application installation package is installed, defeated Desktop is reminded out, and desktop is reminded for prompting application installation package to be installed.

The mode that sending module 401 sends advertisement acquisition request may refer to step S31；Receiving module 402 receives advertisement The mode of pattern template may refer to step S33；The mode of 403 carrying advertisement of processing module may refer to step S34, save herein Slightly it is described in detail.

Fig. 6 is a kind of structural schematic diagram of advertisement updating device shown according to an exemplary embodiment.Referring to Fig. 6, extensively Accusing updating device includes: receiving module 501, determining module 502 and sending module 503.

Wherein, receiving module 501 is used for the advertisement acquisition request that receiving terminal apparatus is sent.Determining module 502 is used for root Determine that advertisement pattern template, advertisement pattern template include view, position, content and the point of suspension ball advertisement according to advertisement acquisition request Hit at least one in movement.Sending module 503 is used to for advertisement pattern template being sent to terminal device, and advertisement pattern template is used It is updated in the advertisement formwork in terminal device.

In a kind of implementation of the disclosure, receiving module 501, the access for being also used to receiving terminal apparatus transmission is asked It asks, access request includes EIC equipment identification code；

Determining module 502 is also used to determine the address of intermediate page according to the EIC equipment identification code in access request, intermediate page Address is address of the intermediate page in CDN server；

Sending module 503 is also used to return the address of intermediate page to terminal device.

In a kind of implementation of the disclosure, determining module 502, comprising: submodule 5021 is determined, for according to access EIC equipment identification code in request determines customer parameter；Submodule 5022 is retrieved, for using customer parameter as keyword wide Accuse the address that corresponding intermediate page is retrieved in database.

The mode that receiving module 501 receives advertisement acquisition request may refer to step S31；Determining module 502 determines advertisement The mode of pattern template may refer to step S32；The mode that sending module 503 sends advertisement pattern template may refer to step S33 omits detailed description herein.

Fig. 7 is a kind of block diagram of advertisement updating device 600 shown according to an exemplary embodiment, which can be with For aforementioned terminals equipment, such as mobile terminal.Referring to Fig. 7, advertisement updating device 600 may include following one or more groups Part: processing component 602, memory 604, electric power assembly 606, multimedia component 608, audio component 610, input/output (I/O) Interface 612, sensor module 614 and communication component 616.

Processing component 602 usually control advertisement updating device 600 integrated operation, such as with display, call, data Communication, camera operation and record operate associated operation.Processing component 602 may include one or more processors 620 It executes instruction, to perform all or part of the steps of the methods described above.In addition, processing component 602 may include one or more Module, convenient for the interaction between processing component 602 and other assemblies.For example, processing component 602 may include multi-media module, To facilitate the interaction between multimedia component 608 and processing component 602.

Memory 604 is configured as storing various types of data to support the operation in advertisement updating device 600.These The example of data includes the instruction for any software program or method that operate on advertisement updating device 600, contacts number According to, telephone book data, message, picture, video etc..Memory 604 can be by any kind of volatibility or non-volatile memories Equipment or their combination are realized, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), Erasable Programmable Read Only Memory EPROM (EPROM), programmable read only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, disk or CD.

Electric power assembly 606 provides electric power for the various assemblies of advertisement updating device 600.Electric power assembly 606 may include electricity Management system, one or more power supplys and other are associated with electric power is generated, managed, and distributed for advertisement updating device 600 Component.

Multimedia component 608 includes the screen of one output interface of offer between advertisement updating device 600 and user. In some embodiments, screen may include liquid crystal display (LCD) and touch panel (TP).If screen includes touch surface Plate, screen may be implemented as touch screen, to receive input signal from the user.Touch panel includes one or more touches Sensor is to sense the gesture on touch, slide, and touch panel.Touch sensor can not only sense touch or sliding action Boundary, but also detect and touch or the relevant duration and pressure of slide.In some embodiments, multimedia group Part 608 includes a front camera and/or rear camera.When advertisement updating device 600 is in operation mode, as shot mould When formula or video mode, front camera and/or rear camera can receive external multi-medium data.Each preposition camera shooting Head and rear camera can be a fixed optical lens system or have focusing and optical zoom capabilities.

Audio component 610 is configured as output and/or input audio signal.For example, audio component 610 includes a Mike Wind (MIC), when advertisement updating device 600 is in operation mode, when such as call mode, recording mode, and voice recognition mode, wheat Gram wind is configured as receiving external audio signal.The received audio signal can be further stored in memory 604 or warp It is sent by communication component 616.In some embodiments, audio component 610 further includes a loudspeaker, for exporting audio letter Number.

I/O interface 612 provides interface between processing component 602 and peripheral interface module, and above-mentioned peripheral interface module can To be keyboard, click wheel, button etc..These buttons may include, but are not limited to: home button, volume button, start button and lock Determine button.

Sensor module 614 includes one or more sensors, for providing various aspects for advertisement updating device 600 Status assessment.For example, sensor module 614 can detecte the state that opens/closes of advertisement updating device 600, the phase of component To positioning, such as component is the display and keypad of advertisement updating device 600, and sensor module 614 can also detect advertisement The position change of 600 1 components of updating device 600 or advertisement updating device, user deposit with what advertisement updating device 600 contacted Or be not present, the temperature change in 600 orientation of advertisement updating device or acceleration/deceleration and advertisement updating device 600.Sensor group Part 614 may include proximity sensor, be configured to detect the presence of nearby objects without any physical contact.It passes Sensor component 614 can also include optical sensor, such as CMOS or ccd image sensor, for using in imaging software.One In a little embodiments, which can also include acceleration transducer, gyro sensor, Magnetic Sensor, pressure biography Sensor or temperature sensor.

Communication component 616 is configured to facilitate the communication of wireless mode between advertisement updating device 600 and other equipment.? In the embodiment of the present disclosure, communication component 616 can access the wireless network based on communication standard, as 2G, 3G, 4G or 5G or it Combination, thus realize physical down control signaling detect.In one exemplary embodiment, communication component 616 is via wide It broadcasts channel and receives broadcast singal or broadcast related information from external broadcasting management system.Optionally, communication component 616 also wraps Include NFC mould group.For example, radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra-wide can be based in NFC module Band (UWB) technology, bluetooth (BT) technology and other technologies are realized.

In the exemplary embodiment, advertisement updating device 600 can be by one or more software specific integrated circuits (ASIC), digital signal processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD), scene can Gate array (FPGA), controller, microcontroller, microprocessor or other electronic components are programmed to realize, it is shown in Fig. 2 for executing Advertisement update method performed by terminal device in advertisement update method or Fig. 4 A.

In the exemplary embodiment, a kind of non-transitorycomputer readable storage medium including instruction, example are additionally provided It such as include the memory 604 of instruction, above-metioned instruction can execute advertisement shown in Fig. 2 by the processor 620 of advertisement updating device 600 Advertisement update method performed by terminal device in update method or Fig. 4 A.For example, non-transitorycomputer readable storage medium It can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk and optical data storage devices etc..

Fig. 8 is a kind of block diagram of advertisement updating device 1900 shown according to an exemplary embodiment.For example, device 1900 It may be provided as a server.Referring to Fig. 8, it further comprises one or more that device 1900, which includes processing component 1922, Processor and memory resource represented by a memory 1932, can be by the finger of the execution of processing component 1922 for storing It enables, such as software program.The software program stored in memory 1932 may include each one or more correspondence In the module of one group of instruction.In addition, processing component 1922 is configured as executing instruction, to execute advertisement update side shown in Fig. 3 Advertisement update method performed by Advertisement Server in method or Fig. 4 A.

Device 1900 can also include that a power supply module 1926 be configured as the power management of executive device 1900, and one Wired or wireless network interface 1950 is configured as device 1900 being connected to network and input and output (I/O) interface 1958.Device 1900 can be operated based on the operating system for being stored in memory 1932, such as Windows ServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM or similar.

In the exemplary embodiment, a kind of non-transitorycomputer readable storage medium including instruction, example are additionally provided It such as include the memory 1932 of instruction, above-metioned instruction can be executed shown in Fig. 3 or Fig. 4 A as the processor of advertisement updating device 1900 Advertisement update method.For example, non-transitorycomputer readable storage medium can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk and optical data storage devices etc..

Those skilled in the art after considering the specification and implementing the invention disclosed here, will readily occur to its of the disclosure Its embodiment.This application is intended to cover any variations, uses, or adaptations of the disclosure, these modifications, purposes or Person's adaptive change follows the general principles of this disclosure and including the undocumented common knowledge in the art of the disclosure Or conventional techniques.The description and examples are only to be considered as illustrative, and the true scope and spirit of the disclosure are by following Claim is pointed out.

It should be understood that the present disclosure is not limited to the precise structures that have been described above and shown in the drawings, and And various modifications and changes may be made without departing from the scope thereof.The scope of the present disclosure is only limited by the accompanying claims.

Claims

1. a kind of advertisement update method, which is characterized in that the described method includes:

Send advertisement acquisition request；

Advertisement pattern template is received, the advertisement pattern template is to receive the Advertisement Server return of the advertisement acquisition request , the advertisement pattern template includes at least one in view, position, content and the click action of suspension ball advertisement；

Advertisement formwork is updated according to the advertisement pattern template.

2. advertisement update method according to claim 1, which is characterized in that the reception advertisement pattern template, comprising:

Receive the extensible markup language advertisement pattern template that the Advertisement Server returns.

3. advertisement update method according to claim 1 or 2, which is characterized in that described according to the advertisement pattern template Advertisement formwork is updated, comprising:

Obtain the advertisement formwork；

The advertisement formwork is updated using the advertisement pattern template by chameleon engine instance, the chameleon is drawn When to hold up example be software starting, generated by chameleon Software Development Kit module loading chameleon engine in the software , the chameleon engine is included in the operating system of terminal device, and the advertisement formwork is suspended in described soft for load Suspension ball advertisement above the interface of part.

4. advertisement update method according to claim 1 or 2, which is characterized in that the method also includes:

The updated advertisement formwork is loaded by chameleon engine instance, generates suspension ball advertisement.

5. advertisement update method according to claim 4, which is characterized in that the method also includes:

When receiving the click commands acted in the suspension ball advertisement, Xiang Suoshu Advertisement Server sends access request, The access request includes EIC equipment identification code；

The address for the intermediate page that the Advertisement Server returns is received, the address of the intermediate page is intermediate page in content delivery network Address in network server；

Intermediate page is loaded by the address of the intermediate page.

6. advertisement update method according to claim 5, which is characterized in that when the intermediate page is application installation package downloading Intermediate page when, the method also includes:

After completing application installation package downloading from the intermediate page, the application installation package is called to carry out silent installation.

7. advertisement update method according to claim 6, which is characterized in that the method also includes:

After the application installation package is installed, output desktop is reminded, and the desktop is reminded for prompting the application to install Packet is installed.

8. a kind of advertisement update method, which is characterized in that the described method includes:

The advertisement acquisition request that receiving terminal apparatus is sent；

Determine that advertisement pattern template, the advertisement pattern template include the view of suspension ball advertisement according to the advertisement acquisition request At least one of in figure, position, content and click action；

The advertisement pattern template is sent to the terminal device, the advertisement pattern template is used for in the terminal device Advertisement formwork be updated.

9. advertisement update method according to claim 8, which is characterized in that the method also includes:

The access request that the terminal device is sent is received, the access request includes EIC equipment identification code；

Determine that the address of intermediate page, the address of the intermediate page are that intermediate page exists according to the EIC equipment identification code in the access request Address in content delivery network service device；

The address of the intermediate page is returned to the terminal device.

10. advertisement update method according to claim 9, which is characterized in that described according to setting in the access request Standby identification code determines the address of intermediate page, comprising:

Customer parameter is determined according to the EIC equipment identification code in the access request；

Retrieve the address of corresponding intermediate page in advertising database as keyword using the customer parameter.

11. a kind of advertisement updating device, which is characterized in that described device includes:

Sending module, for sending advertisement acquisition request；

Receiving module, for receiving advertisement pattern template, the advertisement pattern template is receive the advertisement acquisition request wide Accuse server return, the advertisement pattern template include in view, position, content and the click action of suspension ball advertisement extremely One item missing；

Processing module, for being updated according to the advertisement pattern template to advertisement formwork.

12. advertisement updating device according to claim 11, which is characterized in that the receiving module, it is described for receiving The extensible markup language advertisement pattern template that Advertisement Server returns.

13. advertisement updating device according to claim 11 or 12, which is characterized in that the processing module, comprising:

Acquisition submodule, for obtaining the advertisement formwork；

Submodule is updated, for carrying out more using the advertisement pattern template to the advertisement formwork by chameleon engine instance Newly, when the chameleon engine instance is software starting, added by the chameleon Software Development Kit module in the software Carry what chameleon engine generated, the chameleon engine is included in the operating system of terminal device, and the advertisement formwork is used for Load is suspended in the suspension ball advertisement above the interface of the software.

14. advertisement updating device according to claim 11 or 12, which is characterized in that the processing module is also used to lead to It crosses chameleon engine instance and loads the updated advertisement formwork, generate suspension ball advertisement.

15. advertisement updating device according to claim 14, which is characterized in that the sending module is also used to when reception When to the click commands acted in the suspension ball advertisement, Xiang Suoshu Advertisement Server sends access request, and the access is asked It asks including EIC equipment identification code；

The receiving module is also used to receive the address for the intermediate page that the Advertisement Server returns, the address of the intermediate page For address of the intermediate page in content distributing network server；

The processing module is also used to load intermediate page by the address of the intermediate page.

16. advertisement updating device according to claim 15, which is characterized in that the processing module is also used to when described When intermediate page is the intermediate page of application installation package downloading, after completing application installation package downloading from the intermediate page, described in calling Application installation package carries out silent installation.

17. advertisement updating device according to claim 16, which is characterized in that the processing module is also used to when described After application installation package is installed, output desktop is reminded, and the desktop is reminded for prompting the application installation package to be installed.

18. a kind of advertisement updating device, which is characterized in that described device includes:

Receiving module, the advertisement acquisition request sent for receiving terminal apparatus；

Determining module, for determining that advertisement pattern template, the advertisement pattern template include outstanding according to the advertisement acquisition request At least one of in the view of floating ball advertisement, position, content and click action；

Sending module, for the advertisement pattern template to be sent to the terminal device, the advertisement pattern template for pair Advertisement formwork in the terminal device is updated.

19. advertisement updating device according to claim 18, which is characterized in that the receiving module is also used to receive institute The access request of terminal device transmission is stated, the access request includes EIC equipment identification code；

The determining module, is also used to determine the address of intermediate page according to the EIC equipment identification code in the access request, it is described in Between page address be address of the intermediate page in content distributing network server；

The sending module is also used to return the address of the intermediate page to the terminal device.

20. advertisement updating device according to claim 19, which is characterized in that the determining module, comprising:

Submodule is determined, for determining customer parameter according to the EIC equipment identification code in the access request；

Submodule is retrieved, for retrieving corresponding intermediate page in advertising database as keyword using the customer parameter Address.

21. a kind of advertisement updating device, which is characterized in that described device includes:

Processor；

Memory for storage processor executable instruction；

Wherein, the processor is configured to:

Send advertisement acquisition request；

22. a kind of advertisement updating device, which is characterized in that described device includes:

Processor；

Memory for storage processor executable instruction；

Wherein, the processor is configured to:

The advertisement acquisition request that receiving terminal apparatus is sent, the advertisement acquisition request includes EIC equipment identification code；

23. a kind of computer readable storage medium, which is characterized in that when the instruction in the computer readable storage medium is by wide When accusing the processor of updating device and executing, so as to be able to carry out claim 1 to 7 any described wide for the advertisement updating device Accuse update method.

24. a kind of computer readable storage medium, which is characterized in that when the instruction in the computer readable storage medium is by wide When accusing the processor of updating device and executing, so as to be able to carry out claim 8 to 10 any described for the advertisement updating device Advertisement update method.