CN113344633A - Advertisement picture processing method and device - Google Patents
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Abstract
The application provides an advertisement picture processing method and device, wherein the advertisement picture processing method comprises the following steps: determining a selected target advertisement template according to the received template selection operation; generating a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries a template identifier of the target advertisement template; and counting the putting effect of the first advertisement picture according to the template identification, and updating a preset advertisement template library according to the putting effect. Therefore, the advertisement template can be directly modified without designing details of each place of the advertisement picture, so that the creation efficiency of the advertisement picture is greatly improved; in addition, the preset advertisement template library can be dynamically updated according to the delivery effect of the first advertisement picture, so that the advertisement template with better delivery effect is provided for the user through the preset advertisement template library, and the advertisement picture manufactured based on the advertisement template can obtain better delivery effect.
Description
Technical Field
The application relates to the technical field of computers, in particular to an advertisement picture processing method. The application also relates to an advertisement picture processing device, a computing device and a computer readable storage medium.
Background
With the rapid development of computer technology and internet technology, the continuous intervention of new technology and the diversification of information contact modes of consumers, the propagation media are deeply changed, in particular to the propagation form, technical means, creative techniques and the like of advertisements.
In the prior art, most of the advertisement creatives are designed by designers independently and then are delivered to the public. However, the design ability, personal aesthetics, design preferences, etc. of each designer can affect the quality and creation efficiency of advertisements, resulting in poor delivery.
Disclosure of Invention
In view of this, an embodiment of the present application provides an advertisement picture processing method. The application also relates to an advertisement picture processing device, a computing device and a computer readable storage medium, which are used for solving the problems of low advertisement creation efficiency and poor delivery effect in the prior art.
According to a first aspect of an embodiment of the present application, there is provided an advertisement picture processing method, including:
determining a selected target advertisement template according to the received template selection operation;
generating a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries a template identifier of the target advertisement template;
and counting the putting effect of the first advertisement picture according to the template identification, and updating a preset advertisement template library according to the putting effect.
According to a second aspect of the embodiments of the present application, there is provided an advertisement picture processing apparatus, including:
a determining module configured to determine a selected target advertisement template according to the received template selection operation;
the generating module is configured to generate a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries the template identifier of the target advertisement template;
and the updating module is configured to count the putting effect of the first advertisement picture according to the template identifier and update a preset advertisement template library according to the putting effect.
According to a third aspect of embodiments herein, there is provided a computing device comprising:
a memory and a processor;
the memory is to store computer-executable instructions, and the processor is to execute the computer-executable instructions to:
determining a selected target advertisement template according to the received template selection operation;
generating a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries a template identifier of the target advertisement template;
and counting the putting effect of the first advertisement picture according to the template identification, and updating a preset advertisement template library according to the putting effect.
According to a fourth aspect of embodiments herein, there is provided a computer-readable storage medium storing computer-executable instructions that, when executed by a processor, implement the steps of any of the advertisement picture processing methods.
The advertisement picture processing method provided by the application can determine the selected target advertisement template according to the received template selection operation; generating a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries a template identifier of the target advertisement template; and counting the putting effect of the first advertisement picture according to the template identification, and updating a preset advertisement template library according to the putting effect.
In the embodiment of the application, the user can select the required target advertisement template, and the first advertisement picture is created based on the selected advertisement template, so that the advertisement template can be directly modified without designing details of the advertisement picture, and the creation efficiency of the advertisement picture is greatly improved. In addition, after the first advertisement picture is released, a preset advertisement template library can be further updated according to the releasing effect of the first advertisement picture, and the preset advertisement template library can provide a large number of advertisement templates for a user needing to make advertisements to select; therefore, the preset advertisement template library can be dynamically updated according to the delivery effect of the first advertisement picture in real time, so that the advertisement template with better delivery effect is provided for the user through the preset advertisement template library, and the advertisement picture obtained based on the advertisement template can obtain better delivery effect.
Drawings
Fig. 1 is a flowchart of an advertisement picture processing method according to an embodiment of the present application;
FIG. 2 is a flow chart of another advertisement picture processing method provided by an embodiment of the present application;
fig. 3 is a schematic structural diagram of an advertisement picture processing apparatus according to an embodiment of the present application;
fig. 4 is a block diagram of a computing device according to an embodiment of the present application.
Detailed Description
In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present application. This application is capable of implementation in many different ways than those herein set forth and of similar import by those skilled in the art without departing from the spirit of this application and is therefore not limited to the specific implementations disclosed below.
The terminology used in the one or more embodiments of the present application is for the purpose of describing particular embodiments only and is not intended to be limiting of the one or more embodiments of the present application. As used in one or more embodiments of the present application and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used in one or more embodiments of the present application refers to and encompasses any and all possible combinations of one or more of the associated listed items.
It will be understood that, although the terms first, second, etc. may be used herein in one or more embodiments of the present application to describe various information, these information should not be limited by these terms. These terms are only used to distinguish one type of information from another. For example, a first aspect may be termed a second aspect, and, similarly, a second aspect may be termed a first aspect, without departing from the scope of one or more embodiments of the present application. The word "if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination", depending on the context.
First, the noun terms to which one or more embodiments of the present application relate are explained.
Front end: the foreground part of the website runs on browsers such as a PC (personal computer) end and a mobile end and displays the webpages browsed by the user. With the development of internet technology, the application of front-end frames of HTML5 and CSS3 and the cross-platform response type webpage design can adapt to various screen resolutions and a proper dynamic effect design, so that extremely high user experience is brought to a user.
HTML: referred to as hypertext markup language, is a markup language. The system comprises a series of labels, and the document format on the network can be unified through the labels, so that the scattered Internet resources are connected into a logic whole. HTML text is descriptive text consisting of HTML commands that can specify words, graphics, animations, sounds, tables, links, etc.
Layer drawing: in general, the graphic layers are films containing elements such as characters or figures, which are stacked in sequence one on top of the other to form the final effect of the page. The layers can precisely locate elements on the page. Texts, pictures, tables and plug-ins can be added into the layers, and the layers can be nested in the layers.
Psd (photoshop document): is a special format of image processing software Photoshop. The format can store information of all layers, channels, reference lines, annotations, color modes and the like in Photoshop. When an image is saved, if the image includes an image layer, the image is generally saved in a photoshop (psd) format. The PSD format compresses the file during storage to reduce the occupied disk space, but the PSD format contains more image data information (such as layers, channels, clipping paths, reference lines, etc.), and therefore is much larger than image files of other formats. The PSD file retains all original image data information, so that the PSD file is convenient to modify.
And (3) advertising creativity: so-called originality, i.e. innovation. Only with innovation, internet advertisements can be noticed by target audiences, and the value of the advertisements can be realized. But the innovation is based on the fact and takes the target audience as a starting point, and the innovation cannot be innovated blindly. The advertisement originality is propagated through the sublimation of the brand through the subjective perception of the creators, the psychology of audiences and modern propagation media. The originality is unique, accurate, clear and easy to understand and memorize so as to facilitate rapid and wide popularization and propagation. The designer usually uses the picture processing when designing the creative.
Picture processing: namely, the picture is processed and modified. The picture is usually toned, scratched, synthesized, modified in brightness and darkness, modified in chroma and chroma, added with special effects, edited, repaired, etc. by picture processing software. A concept similar to picture processing is image processing, a technique that analyzes, processes, and processes an image to satisfy visual, psychological, and other requirements. Image processing is one application of signal processing in the image domain. Most of the images are stored in digital form at present, and thus image processing is referred to as digital image processing in many cases. At present, professional-level picture processing software comprises Photoshop, Illustrator and the like.
Next, an application scenario of the present application will be explained.
With the rapid development of the internet, the propagation media, especially the propagation form, technical means, creative techniques, etc. of the advertisement, have been deeply changed with the continuous intervention of new technologies and diversification of information contact ways of consumers. For internet advertisement, the connotation is also colorful. The essential characteristics of the advertisement are that audiences are guided, information technology is changing day by day, and the internet replaces the traditional media such as newspaper, television and the like and becomes a main way for young people to obtain information, so the internet advertising industry is rising.
The internet advertisement has the advantages of high speed, low cost, strong interactivity, instantaneity and the like, and is very popular and approved by advertisers. The characteristics of the internet media determine the specific requirements of the internet advertisements, and the timeliness of the internet advertisements is very important, namely, the internet advertisements require short production period and fast online time, so the creation of the internet advertisements must adapt to the rapidity and timeliness.
At present, most of advertisement creatives are designed by designers independently and then are delivered to the public, and the quality and creation efficiency of advertisements are affected by the design ability, personal aesthetic feeling, design preference and the like of each designer, so that the delivery effect is poor.
Therefore, the method and the device aim at providing a large number of advertisement templates with better putting effect by means of online drawing tools, so that a user can modify a small number of advertisement templates, can create and obtain required advertisement pictures, provide rich creative inspiration foundation for the user, and achieve better putting effect in an auxiliary mode.
The present application provides an advertisement picture processing method, and the present application also relates to an advertisement picture processing apparatus, a computing device, and a computer-readable storage medium, which are described in detail in the following embodiments one by one.
Fig. 1 shows a flowchart of an advertisement picture processing method according to an embodiment of the present application, which specifically includes the following steps:
step 102: and determining the selected target advertisement template according to the received template selection operation.
Specifically, the template selection instruction is used for selecting a template required for subsequently generating an advertisement picture, the template selection instruction is a preset instruction which can be triggered through a preset operation, for example, the template selection instruction can be an instruction triggered by clicking an upload control in a drawing tool, the template selection instruction is an upload instruction at this time, or the template selection instruction can be an instruction triggered by clicking a certain advertisement template in a preset advertisement template library provided by the drawing tool, and the template selection instruction is a selection instruction at this time. The drawing tool provides a webpage platform for editing and modifying pictures for the browser, namely a front end for editing and modifying the pictures.
In practical implementation, after a user enters the drawing tool through a web page link of the drawing tool, an HTML web page can be displayed in the browser, and the web page (i.e., the drawing tool) can provide a preset advertisement template library for the user and provide editing and modifying functions of the advertisement template, so that a required advertisement picture is generated through the web page.
It should be noted that, in order to provide a user with a selection of multiple advertisement templates, a preset advertisement template library may be further created in advance, where the preset advertisement template library may include multiple advertisement templates, and in an optional implementation manner of this embodiment, before determining a selected target advertisement template according to a received template selection operation, the method further includes:
receiving an uploaded first advertisement template, wherein the first advertisement template is created according to the putting effect of the put advertisement;
determining a template type to which the first advertisement template belongs;
and storing the first advertisement template according to the template type, and setting a template identifier for the first advertisement template to obtain the preset advertisement template library.
Specifically, the first advertisement template is a template created in advance by a designer, and the first advertisement template may be a PSD file and may be stored in a preset advertisement template library for use by a subsequent user when generating an advertisement picture. The template type refers to the type of the uploaded first advertisement template, and the template type can be the industry to which the template belongs, for example, the template type can be e-commerce, game, web-service, education and the like. Additionally, the template identification may be used to uniquely identify the first advertisement template.
In practical application, a designer can collect the current delivered advertisements, then create corresponding advertisement templates by combining the delivered advertisements with better delivery effect, and upload the advertisement templates to a drawing tool, thereby obtaining a preset advertisement template library. In addition, the drawing tool can also store each received first advertisement template in different industries, so that subsequent searching is facilitated.
In addition, when the designer uploads the first advertisement template to the drawing tool, template information such as the name of the uploaded advertisement template and the type of the template to which the advertisement template belongs can be set in the drawing tool.
In an optional implementation manner of this embodiment, the drawing tool may be displayed in a browser, and provides a preset advertisement template library to a user, and when the user needs to create an advertisement picture, the user may select a certain template from the preset advertisement template library to create, that is, the template selection operation is a selection operation; at this time, the selected target advertisement template is determined according to the received template selection operation, and the specific implementation process may be as follows:
and determining the selected target advertisement template from the preset advertisement template library according to the received template selection operation.
It should be noted that, a drawing tool provided by the browser may provide a preset advertisement template library for a user, the user may select an advertisement template that meets the needs of the user from the preset advertisement template library, at this time, the template selection operation is an operation of selecting a certain advertisement template, and the selected advertisement template in the preset advertisement template library is determined as a selected target advertisement template, and then, a corresponding advertisement picture may be generated based on the target advertisement template.
In an optional implementation manner of this embodiment, the drawing tool may provide a preset advertisement template library to the user, but when the user needs to create an advertisement picture, the user may upload an advertisement template by himself instead of selecting a certain template from the preset advertisement template library to create a corresponding advertisement picture, that is, the template selection operation is an upload operation; at this time, the selected target advertisement template is determined according to the received template selection operation, and the specific implementation process may be as follows:
and according to the received template selection operation, determining an uploading template indicated by the template selection operation as the target advertisement template.
It should be noted that, the drawing tool provided by the browser may provide a preset advertisement template library to the user, but the user may also upload an advertisement template that meets the self-demand without selecting from the preset advertisement template library, where the template selection operation is an operation of uploading a certain advertisement template, and determines the uploaded advertisement template as a selected target advertisement template, and then may generate a corresponding advertisement picture based on the target advertisement template.
According to the method and the device, a large number of advertisement templates can be created in advance according to released advertisements, then the advertisement templates are displayed for the user, when a follow-up user needs to create advertisement pictures, a target advertisement template required by the user can be selected from the displayed advertisement templates according to needs, the required advertisement template can be uploaded according to needs, the follow-up user directly generates corresponding advertisement pictures based on the advertisement templates, and the creation efficiency of the advertisement pictures is greatly improved.
Step 104: and generating a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries the template identification of the target advertisement template.
Specifically, the target advertisement template refers to an advertisement template selected or uploaded by the user, that is, an advertisement template selected by the user and meeting the advertisement requirement. The first advertisement picture may refer to an advertisement picture generated by editing the target advertisement template by the user.
It should be noted that, a user may edit the selected target advertisement template to obtain a corresponding first advertisement picture, and at this time, the first advertisement picture may be stored in an advertisement material library, and when an advertisement needs to be delivered, the target advertisement picture to be delivered may be directly selected from the advertisement material library according to a picture selection operation of the user in the advertisement material library, and be delivered to a corresponding platform.
In addition, after the first advertisement picture is delivered, the user can perform reaction operations such as clicking, forwarding, purchasing, participating and the like according to the first advertisement picture, and at this time, whether the first advertisement picture generated based on the target advertisement template can obtain a better delivery effect can be determined according to the reaction operation performed on the first advertisement picture, that is, whether the advertisement template generating the first advertisement picture can obtain a better delivery effect needs to be determined subsequently, so that the template identifier of the target advertisement template can be carried when the corresponding first advertisement picture is generated according to the target advertisement template.
In an optional implementation manner of this embodiment, the advertisement template is actually formed by a plurality of layers, and includes a view and text, and a user may select a layer that needs to be modified to modify the layer, so as to generate a first advertisement picture, that is, generate a corresponding first advertisement picture according to the target advertisement template, where a specific implementation process may be as follows:
determining a layer to be edited in the target advertisement template;
according to the editing operation aiming at the layer to be edited, modifying the layer information of the layer to be edited to obtain an edited layer;
drawing the edited layer through a canvas of a browser;
and under the condition that all the layers included in the target advertisement template are completely drawn, converting all the layers obtained by drawing into a preset picture format, and generating a corresponding first advertisement picture.
Specifically, the layer to be edited may refer to a currently selected layer in the target advertisement template. A user can select a layer needing to be modified through clicking operation, and the selected layer is the layer to be edited. The layer information may refer to attributes of a layer, for example, the layer information may include attribute information such as offset, length, width, transparency, and rotation angle. In addition, the preset picture format may refer to a preset picture format that needs to be derived last, for example, the preset picture format may be png or jpeg format.
It should be noted that, editing a layer in a target advertisement template is actually a picture processing process, and a user may change attribute information such as offset, length, width, and rotation angle of the layer to be edited by dragging the layer to be edited, so as to edit and modify the layer to be edited, or may manually input some attribute information of the layer to be edited. When all the layers needing to be edited and modified in the target advertisement template are modified, the canvas of the browser can be used for drawing the images corresponding to all the layers, and the images are converted into the png or jpeg format, so that the corresponding first advertisement picture is obtained.
In an optional implementation manner of this embodiment, when editing a layer in a target advertisement template, an element may be further added to the target advertisement template to generate a new layer, and then an editing and modifying operation is performed on the layer that needs to be edited, that is, before determining the layer to be edited in the target advertisement template, the method further includes:
determining a corresponding target material according to a received material adding instruction, wherein the target material is a material included in a preset material library or an uploaded material;
and creating a new layer in the target advertisement template according to the target material.
Specifically, the target material may be a picture material or a text material. It should be noted that the drawing tool may provide a preset material library for the user, the user may select a material from the preset material library to add to the target advertisement template, or the user may upload the material by himself and add the material to the target advertisement template to form a new layer, and the subsequent user may edit and modify the layers in the target advertisement template (including the layer carried by the template and the new layer created by adding the material) to obtain the final first advertisement picture.
In an optional implementation manner of this embodiment, if the material added to the target advertisement template is a material uploaded by the user, the material may also be stored, so that the user can use the material for the next time, that is, the target material is the uploaded material; at this time, after creating a new layer in the target advertisement template according to the target material, the method further includes:
and storing the target material into a preset material library corresponding to the uploading user.
It should be noted that each user may have its own private material library, that is, the material library may be associated with a user account, and after the user logs in through the user account, when editing the target advertisement template, the user may access a public material library that all users may access, and may also access its own corresponding private material library. Because the advertisement is usually innovative, the material uploaded by the user is not expected to be used by others, but the user still may use the material when creating the same series of advertisement pictures next time, so as to avoid the need of uploading the material once every time, the material uploaded by the user can be stored in a preset material library corresponding to the user (namely, a private material library of the user), and the user can directly select the required material from the corresponding preset material library for adding next time.
The selected target advertisement template can be directly modified in the application, and details of each part of the advertisement picture do not need to be designed, so that the creation efficiency of the advertisement picture is greatly improved.
Step 106: and counting the putting effect of the first advertisement picture according to the template identification, and updating a preset advertisement template library according to the putting effect.
Specifically, the advertisement effect may be a reaction operation of the user for the first advertisement picture after the first advertisement picture is released, for example, the click rate, the popularity, the forwarding rate, the participation rate, and the like of the first advertisement picture after the first advertisement picture is released may be counted.
In an optional implementation manner of this embodiment, since the first advertisement picture may be delivered on more than one platform, when counting the delivery effect of the first advertisement picture, data in each platform may be counted, that is, the delivery effect of the first advertisement picture may be counted according to the template identifier, and a specific implementation process may be as follows:
counting ranking scores of the first advertisement pictures in different delivery platforms according to the template identification;
determining a delivery feedback score of the advertisement picture according to the ranking scores of the first advertisement picture in different delivery platforms;
and determining the delivery feedback score as the delivery effect of the first advertisement picture.
Specifically, the ranking score refers to a position of the first advertisement picture to be placed in a ranking list, which may be a popularity ranking list, a click rate ranking list, a forwarding rate ranking list, a participation rate ranking list, or the like. The placement feedback score is a comprehensive score obtained by combining the ranking scores in each placement platform, and the placement feedback score can reflect the placement effect of the first advertisement picture.
In an optional implementation manner of this embodiment, if the target advertisement template for generating the first advertisement picture is from a preset advertisement template library, the target advertisement template may be modified according to the delivery effect of the first advertisement picture, that is, the preset advertisement template library is updated according to the delivery effect, and a specific implementation process may be as follows:
and updating the target advertisement template in the preset advertisement template library according to the putting effect.
It should be noted that, when the delivering effect of the first advertisement picture is good, it is stated that the first advertisement picture created based on the target template is favored by most people, and at this time, it is stated that the target advertisement template is more in line with the mass aesthetics, and a good delivering effect can be obtained, and the display parameters of the target advertisement template can be modified, so that the target advertisement template is located in a position in the preset advertisement template library, which is more easily seen by the user, for example, the top display is performed. When the putting effect of the first advertisement picture is poor, the first advertisement picture created based on the target template is only liked by a small number of people, even not liked by people, at this moment, the target advertisement template is not in accordance with the public aesthetic sense, the good putting effect cannot be obtained, and at this moment, the target advertisement template can be modified or deleted from the preset advertisement template library.
It should be noted that different advertisement images are delivered in different manners, and the specific updating operation of the preset advertisement template library is different, so that the preset advertisement template library can be dynamically updated according to the delivery effect of the first advertisement image, thereby providing an advertisement template with a better delivery effect for a user through the preset advertisement template library, and ensuring that the advertisement image manufactured based on the advertisement template can obtain a better delivery effect.
In an optional implementation manner of this embodiment, in addition to updating the target advertisement template based on the delivery effect of the first advertisement picture generated by the target advertisement template, the delivery effect of the second advertisement picture generated by referring to the advertisement template based on the target advertisement template may also be combined, that is, the preset advertisement template library is updated according to the delivery effect, and a specific implementation process may be as follows:
determining the putting effect of a second advertisement picture, wherein the second advertisement picture is generated based on a reference advertisement template corresponding to the target advertisement template;
and updating the target advertisement template in the preset advertisement template library by combining the putting effect of the first advertisement picture and the putting effect of the second advertisement picture.
Specifically, the reference advertisement template is similar to the target advertisement template, but the positions of some elements are different, so that a comparison group is formed, if the target advertisement template is that the picture is on top and the text is on bottom, and the reference advertisement template is that the text is on top and the picture is on bottom, then the target advertisement template can be determined to be good in the target advertisement template or good in the reference advertisement template by combining the delivery effect of the first advertisement picture and the delivery effect of the second advertisement picture.
In practical application, if the target advertisement template-based delivery effect is good, it can be stated that the first advertisement picture created based on the target template is more popular with people, and at this time, it is stated that the target advertisement template is more in line with the mass aesthetics, and a better delivery effect can be obtained, and the display parameters of the target advertisement template can be modified, so that the target advertisement template is located in a position in a preset advertisement template library which is more easily seen by a user, for example, the target advertisement template is displayed on top, and the reference advertisement template is deleted. If the putting effect based on the reference advertisement template is good, the first advertisement picture created based on the reference template can be proved to be more popular with people, at the moment, the reference advertisement template is proved to be more in line with the mass aesthetic sense, the good putting effect can be obtained, the target advertisement template can be deleted, the display parameters of the reference advertisement template are modified, and the reference advertisement template is positioned at a position which is more easily seen by a user in a preset advertisement template library, such as top display.
In an optional implementation manner of this embodiment, if the target advertisement template for generating the first advertisement picture is a template uploaded by the user, that is, the preset advertisement template library does not include the target advertisement template, the target advertisement template may be added to the preset advertisement template library according to the delivery effect of the first advertisement picture, that is, the preset advertisement template library is updated according to the delivery effect, and a specific implementation process may be as follows:
and determining whether the target advertisement template is added into the preset advertisement template library or not according to the putting effect.
It should be noted that, when the delivering effect of the first advertisement picture is good, it is stated that the first advertisement picture created based on the target template is favored by most people, and at this time, it is stated that the target advertisement template is relatively in line with the mass aesthetic sense, and a good delivering effect can be obtained, so that the target advertisement template can be added to a preset advertisement template library for use by other subsequent users. When the putting effect of the first advertisement picture is poor, the first advertisement picture created based on the target template is only liked by a small number of people, even not liked by people, at this moment, the target advertisement template is not accorded with the public aesthetic sense, the good putting effect cannot be obtained, and at this moment, the target advertisement template is not added into the preset advertisement template library.
The advertisement picture processing method provided by the application can determine the selected target advertisement template according to the received template selection operation; generating a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries a template identifier; and counting the putting effect of the first advertisement picture according to the template identification, and updating a preset advertisement template library according to the putting effect. In this case, the user can select a desired target advertisement template and create a first advertisement picture based on the selected advertisement template, so that the advertisement template can be directly modified without designing every detail of the advertisement picture, thereby greatly improving the creation efficiency of the advertisement picture.
In addition, after the first advertisement picture is released, a preset advertisement template library can be further updated according to the releasing effect of the first advertisement picture, and the preset advertisement template library can provide a large number of advertisement templates for a user needing to make advertisements to select; therefore, the preset advertisement template library can be dynamically updated according to the delivery effect of the first advertisement picture in real time, so that the advertisement template with better delivery effect is provided for the user through the preset advertisement template library, and the advertisement picture obtained based on the advertisement template can obtain better delivery effect.
Fig. 2 is a flowchart illustrating another advertisement picture processing method according to an embodiment of the present application, which specifically includes the following steps:
step 202: the method comprises the steps of creating a first advertisement template through a template creating platform in a browser, uploading the first advertisement template to a drawing tool in the browser, wherein the first advertisement template is created according to the delivery effect of delivered advertisements.
Step 204: a drawing tool in the browser receives the uploaded first advertisement template, determines the template type of the first advertisement template, stores the first advertisement template according to the template type, sets a template identifier for the first advertisement template, and obtains a preset advertisement template library.
Step 206: and displaying the preset advertisement template library to a user by a drawing tool in the browser.
Step 208: and determining the selected target advertisement template from the preset advertisement template library by a drawing tool in the browser according to the received template selection operation.
Step 210: and determining an uploading template indicated by the template selection operation as the target advertisement template by a drawing tool in the browser according to the received template selection operation.
It should be noted that although the drawing tool in the browser displays the preset advertisement template library to the user, the user may upload the corresponding advertisement template without selecting the advertisement template from the preset advertisement template library.
Step 212: and generating a corresponding first advertisement picture by a drawing tool in the browser according to the target advertisement template, wherein the first advertisement picture carries the template identification of the target advertisement template.
It should be noted that, a user may edit and modify the layer included in the target advertisement template through a drawing tool in the browser, so as to obtain a desired advertisement picture.
Step 214: and the launching platform in the browser derives the first advertisement picture from the drawing tool, stores the first advertisement picture into an advertisement material library, selects a target advertisement picture to be launched from the advertisement material library according to the picture selection operation of the user in the advertisement material library, and launches the target advertisement picture to the corresponding platform.
Step 216: and the launching platform in the browser counts the launching effect of the first advertisement picture according to the template identification, updates a preset advertisement template library in a drawing tool in the browser, and returns to execute the step 206.
According to the advertisement picture processing method, the user can select the required target advertisement template, the first advertisement picture is created based on the selected advertisement template, and therefore the advertisement template can be directly modified without designing details of each place of the advertisement picture, and therefore the creation efficiency of the advertisement picture is greatly improved. In addition, after the first advertisement picture is released, a preset advertisement template library can be further updated according to the releasing effect of the first advertisement picture, and the preset advertisement template library can provide a large number of advertisement templates for a user needing to make advertisements to select; therefore, the preset advertisement template library can be dynamically updated according to the delivery effect of the first advertisement picture in real time, so that the advertisement template with better delivery effect is provided for the user through the preset advertisement template library, and the advertisement picture obtained based on the advertisement template can obtain better delivery effect.
Corresponding to the above method embodiment, the present application further provides an advertisement picture processing apparatus embodiment, and fig. 3 shows a schematic structural diagram of an advertisement picture processing apparatus provided in an embodiment of the present application. As shown in fig. 3, the apparatus includes:
a determining module 302 configured to determine a selected target advertisement template according to the received template selection operation;
a generating module 304, configured to generate a corresponding first advertisement picture according to the target advertisement template, where the first advertisement picture carries a template identifier of the target advertisement template;
and the updating module 306 is configured to count the delivery effect of the first advertisement picture according to the template identifier, and update a preset advertisement template library according to the delivery effect.
Optionally, the apparatus further comprises a storage template configured to:
receiving an uploaded first advertisement template, wherein the first advertisement template is created according to the putting effect of the put advertisement;
determining a template type to which the first advertisement template belongs;
and storing the first advertisement template according to the template type, and setting a template identifier for the first advertisement template to obtain the preset advertisement template library.
Optionally, the template selection operation is a selection operation;
the determination module 302 is further configured to:
and determining the selected target advertisement template from the preset advertisement template library according to the received template selection operation.
Optionally, the update module 306 is further configured to:
and updating the target advertisement template in the preset advertisement template library according to the putting effect.
Optionally, the update module 306 is further configured to:
determining the putting effect of a second advertisement picture, wherein the second advertisement picture is generated based on a reference advertisement template corresponding to the target advertisement template;
and updating the target advertisement template in the preset advertisement template library by combining the putting effect of the first advertisement picture and the putting effect of the second advertisement picture.
Optionally, the template selection operation is an upload operation;
the determination module 302 is further configured to:
and according to the received template selection operation, determining an uploading template indicated by the template selection operation as the target advertisement template.
Optionally, the update module 306 is further configured to:
and determining whether the target advertisement template is added into the preset advertisement template library or not according to the putting effect.
Optionally, the generating module 304 is further configured to:
determining a layer to be edited in the target advertisement template;
according to the editing operation aiming at the layer to be edited, modifying the layer information of the layer to be edited to obtain an edited layer;
drawing the edited layer through a canvas of a browser;
and under the condition that all the layers included in the target advertisement template are completely drawn, converting all the layers obtained by drawing into a preset picture format, and generating a corresponding first advertisement picture.
Optionally, the generating module 304 is further configured to:
determining a corresponding target material according to a received material adding instruction, wherein the target material is a material included in a preset material library or an uploaded material;
and creating a new layer in the target advertisement template according to the target material.
Optionally, the target material is an uploaded material;
the generation module 304 is further configured to:
and storing the target material into a preset material library corresponding to the uploading user.
Optionally, the update module 306 is further configured to:
counting ranking scores of the first advertisement pictures in different delivery platforms according to the template identification;
determining a delivery feedback score of the advertisement picture according to the ranking scores of the first advertisement picture in different delivery platforms;
and determining the delivery feedback score as the delivery effect of the first advertisement picture.
According to the advertisement picture processing device, a user can select a required target advertisement template, and a first advertisement picture is created based on the selected advertisement template, so that the advertisement template can be directly modified, details of each place of the advertisement picture do not need to be designed, and the creation efficiency of the advertisement picture is greatly improved. In addition, after the first advertisement picture is released, a preset advertisement template library can be further updated according to the releasing effect of the first advertisement picture, and the preset advertisement template library can provide a large number of advertisement templates for a user needing to make advertisements to select; therefore, the preset advertisement template library can be dynamically updated according to the delivery effect of the first advertisement picture in real time, so that the advertisement template with better delivery effect is provided for the user through the preset advertisement template library, and the advertisement picture obtained based on the advertisement template can obtain better delivery effect.
The above is a schematic scheme of an advertisement picture processing apparatus according to the present embodiment. It should be noted that the technical solution of the advertisement image processing apparatus and the technical solution of the advertisement image processing method belong to the same concept, and details that are not described in detail in the technical solution of the advertisement image processing apparatus can be referred to the description of the technical solution of the advertisement image processing method.
Fig. 4 shows a block diagram of a computing device 400 provided according to an embodiment of the present application. The components of the computing device 400 include, but are not limited to, a memory 410 and a processor 420. Processor 420 is coupled to memory 410 via bus 430 and database 450 is used to store data.
Computing device 400 also includes access device 440, access device 440 enabling computing device 400 to communicate via one or more networks 460. Examples of such networks include the Public Switched Telephone Network (PSTN), a Local Area Network (LAN), a Wide Area Network (WAN), a Personal Area Network (PAN), or a combination of communication networks such as the internet. The access device 440 may include one or more of any type of network interface (e.g., a Network Interface Card (NIC)) whether wired or wireless, such as an IEEE802.11 Wireless Local Area Network (WLAN) wireless interface, a worldwide interoperability for microwave access (Wi-MAX) interface, an ethernet interface, a Universal Serial Bus (USB) interface, a cellular network interface, a bluetooth interface, a Near Field Communication (NFC) interface, and so forth.
In one embodiment of the application, the above-described components of computing device 400 and other components not shown in FIG. 4 may also be connected to each other, such as by a bus. It should be understood that the block diagram of the computing device architecture shown in FIG. 4 is for purposes of example only and is not limiting as to the scope of the present application. Those skilled in the art may add or replace other components as desired.
Computing device 400 may be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., tablet, personal digital assistant, laptop, notebook, netbook, etc.), mobile phone (e.g., smartphone), wearable computing device (e.g., smartwatch, smartglasses, etc.), or other type of mobile device, or a stationary computing device such as a desktop computer or PC. Computing device 400 may also be a mobile or stationary server.
Wherein processor 420 is configured to execute the following computer-executable instructions:
determining a selected target advertisement template according to the received template selection operation;
generating a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries a template identifier of the target advertisement template;
and counting the putting effect of the first advertisement picture according to the template identification, and updating a preset advertisement template library according to the putting effect.
The above is an illustrative scheme of a computing device of the present embodiment. It should be noted that the technical solution of the computing device and the technical solution of the above advertisement image processing method belong to the same concept, and details that are not described in detail in the technical solution of the computing device can be referred to the description of the technical solution of the above advertisement image processing method.
An embodiment of the present application further provides a computer-readable storage medium, which stores computer-executable instructions, and the computer-executable instructions are executed by a processor to implement the steps of any one of the advertisement picture processing methods described above.
The above is an illustrative scheme of a computer-readable storage medium of the present embodiment. It should be noted that the technical solution of the storage medium and the technical solution of the above advertisement image processing method belong to the same concept, and details that are not described in detail in the technical solution of the storage medium can be referred to the description of the technical solution of the above advertisement image processing method.
The foregoing description of specific embodiments of the present application has been presented. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.
The computer instructions comprise computer program code which may be in the form of source code, object code, an executable file or some intermediate form, or the like. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, usb disk, removable hard disk, magnetic disk, optical disk, computer Memory, Read-Only Memory (ROM), Random Access Memory (RAM), electrical carrier wave signals, telecommunications signals, software distribution medium, etc. It should be noted that the computer readable medium may contain content that is subject to appropriate increase or decrease as required by legislation and patent practice in jurisdictions, for example, in some jurisdictions, computer readable media does not include electrical carrier signals and telecommunications signals as is required by legislation and patent practice.
It should be noted that, for the sake of simplicity, the above-mentioned method embodiments are described as a series of acts or combinations, but those skilled in the art should understand that the present application is not limited by the described order of acts, as some steps may be performed in other orders or simultaneously according to the present application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.
In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
The preferred embodiments of the present application disclosed above are intended only to aid in the explanation of the application. Alternative embodiments are not exhaustive and do not limit the invention to the precise embodiments described. Obviously, many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles of the application and its practical applications, to thereby enable others skilled in the art to best understand and utilize the application. The application is limited only by the claims and their full scope and equivalents.
Claims (14)
1. An advertisement picture processing method is characterized by comprising the following steps:
determining a selected target advertisement template according to the received template selection operation;
generating a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries a template identifier of the target advertisement template;
and counting the putting effect of the first advertisement picture according to the template identification, and updating a preset advertisement template library according to the putting effect.
2. The method of claim 1, wherein before determining the selected target advertisement template according to the received template selection operation, further comprising:
receiving an uploaded first advertisement template, wherein the first advertisement template is created according to the putting effect of the put advertisement;
determining a template type to which the first advertisement template belongs;
and storing the first advertisement template according to the template type, and setting a template identifier for the first advertisement template to obtain the preset advertisement template library.
3. The method according to claim 2, wherein the template selection operation is a selection operation;
determining a selected target advertisement template according to the received template selection operation, comprising:
and determining the selected target advertisement template from the preset advertisement template library according to the received template selection operation.
4. The method for processing advertisement pictures according to claim 3, wherein updating the preset advertisement template library according to the placement effect comprises:
and updating the target advertisement template in the preset advertisement template library according to the putting effect.
5. The method for processing advertisement pictures according to claim 3, wherein updating the preset advertisement template library according to the placement effect comprises:
determining the putting effect of a second advertisement picture, wherein the second advertisement picture is generated based on a reference advertisement template corresponding to the target advertisement template;
and updating the target advertisement template in the preset advertisement template library by combining the putting effect of the first advertisement picture and the putting effect of the second advertisement picture.
6. The method according to claim 1, wherein the template selection operation is an upload operation;
determining a selected target advertisement template according to the received template selection operation, comprising:
and according to the received template selection operation, determining an uploading template indicated by the template selection operation as the target advertisement template.
7. The method of claim 6, wherein the updating the preset advertisement template library according to the impression comprises:
and determining whether the target advertisement template is added into the preset advertisement template library or not according to the putting effect.
8. The method for processing advertisement pictures according to any one of claims 1-7, wherein generating a corresponding first advertisement picture according to the target advertisement template comprises:
determining a layer to be edited in the target advertisement template;
according to the editing operation aiming at the layer to be edited, modifying the layer information of the layer to be edited to obtain an edited layer;
drawing the edited layer through a canvas of a browser;
and under the condition that all the layers included in the target advertisement template are completely drawn, converting all the layers obtained by drawing into a preset picture format, and generating a corresponding first advertisement picture.
9. The method for processing advertisement pictures according to claim 8, wherein before determining the layer to be edited in the target advertisement template, the method further comprises:
determining a corresponding target material according to a received material adding instruction, wherein the target material is a material included in a preset material library or an uploaded material;
and creating a new layer in the target advertisement template according to the target material.
10. The method of claim 9, wherein the target material is an uploaded material;
according to the target material, after a new layer is created in the target advertisement template, the method further comprises the following steps:
and storing the target material into a preset material library corresponding to the uploading user.
11. The method for processing advertisement pictures according to any one of claims 1 to 7, wherein the step of counting the delivery effect of the first advertisement picture according to the template identifier comprises:
counting ranking scores of the first advertisement pictures in different delivery platforms according to the template identification;
determining a delivery feedback score of the advertisement picture according to the ranking scores of the first advertisement picture in different delivery platforms;
and determining the delivery feedback score as the delivery effect of the first advertisement picture.
12. An advertisement picture processing apparatus, comprising:
a determining module configured to determine a selected target advertisement template according to the received template selection operation;
the generating module is configured to generate a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries the template identifier of the target advertisement template;
and the updating module is configured to count the putting effect of the first advertisement picture according to the template identifier and update a preset advertisement template library according to the putting effect.
13. A computing device, comprising:
a memory and a processor;
the memory is configured to store computer-executable instructions, and the processor is configured to execute the computer-executable instructions to implement the method of:
determining a selected target advertisement template according to the received template selection operation;
generating a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries a template identifier of the target advertisement template;
and counting the putting effect of the first advertisement picture according to the template identification, and updating a preset advertisement template library according to the putting effect.
14. A computer-readable storage medium storing computer-executable instructions which, when executed by a processor, implement the steps of the advertisement picture processing method according to any one of claims 1 to 11.
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