CN106453068A - Hits-based advertisement placement method - Google Patents
Hits-based advertisement placement method Download PDFInfo
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- CN106453068A CN106453068A CN201611147138.XA CN201611147138A CN106453068A CN 106453068 A CN106453068 A CN 106453068A CN 201611147138 A CN201611147138 A CN 201611147138A CN 106453068 A CN106453068 A CN 106453068A
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- click volume
- sharing information
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/52—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail for supporting social networking services
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Marketing (AREA)
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- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
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Abstract
The invention discloses a hits-based advertisement placement method. The method comprises the following steps of obtaining advertisement content; verifying login information of users and obtaining sharing information of the users; obtaining hits of the sharing information; and sorting the sharing information according to the hits and pushing the advertisement content to user accounts. According to the hits-based advertisement placement method, an advertisement is intelligently pushed to the users by recording sharing behaviors of the users according to the hits obtained by sharing the advertisement by the users, and meanwhile, a social network can encourage the sharing behaviors of the users through a method of improving reward means. The invention provides advertisement communication means. Meanwhile, the audience ranges of social circles of the users are judged through a method of collecting the hits and the advertisement placement efficiency is ensured.
Description
Technical field
The invention belongs to advertising platform technical field, more particularly to a kind of advertisement placement method based on click volume.
Background technology
This noun of social networkies be 1954 by J.A.Barnes first by.The size of one social networks is the largest of about
For 150 people or so, mean size about 124 people or so.
Social networkies are derived from network social intercourse, and the starting point of network social intercourse is Email.The Internet is exactly substantially computer
Between networking, the E-mail of early stage solves the problems, such as long-range mail transmission, and it is also most popular on the Internet so far
Application, while it is also the starting point of network social intercourse.BBS then more goes a step further, " mass-sending " and " forwarding " normalization, real in theory
Showed to everyone release news and discussion topic function.
BBS advances a step network social intercourse, reduces from the cost of simple point-to-point exchange, has been advanced to point-to-area friendship
The reduction of stream cost.Instant messaging and blog former improve i.e. timeliness more like the upgraded version of above two social tool
Fruit and while ability to exchange；The latter then starts to embody sociology and psychologic theoretical information publisher node starts embodiment and gets over
Carry out stronger individual consciousness, because the dispersed information on time dimension starts to be polymerized, and then become information issue section
" image " and " personality " of point.Such as from RSS, flickr to nearest YouTube, Digg, Mini-feed, Twitter,
Fetion, Video-Mail are solved or are improved simple function, are the instruments for enriching network social intercourse.
Content of the invention
It is an object of the invention to provide a kind of advertisement placement method based on click volume, there is provided a kind of new advertisement is passed
Means are broadcast, while also ensureing advertisement putting efficiency.
The present invention is achieved by the following technical solutions：
A kind of advertisement placement method based on click volume, the method comprises the steps：
S1, acquisition ad content；
S2, checking user's logon information simultaneously obtain user's sharing information；
S3, the click volume of acquisition sharing information；
S4, according to click volume to sharing information sequence and advertisement content to user account.
Further, concretely comprising the following steps for ad content being obtained in the S1, is preset with multiple wide in advertisement typing module
Classification is accused, advertisement typing module is deposited after being associated ad content with ad classification after obtaining the ad content that staff uploads
Storage.
Further, in the S2, concretely comprising the following steps for user's logon information is verified, be stored with log-in module user's account
Number table, log-in module is obtained according to logon information after obtaining log-on message and treats login user account, and log-in module is according to user's account
Number table obtains logged-in user account, and whether user behavior module ratio treats login user account and logged-in user account
Join, if coupling, the transmission of user behavior module logs in successful information and treats login user account to described, otherwise, user behavior module
Transmission logs in failure information to treating login user account.
Further, concretely comprising the following steps for user's sharing information is obtained, splitting glass opaque management module is obtained to be used in the S2
Store after associating sharing information with user account after the sharing information at family.
Further, in the S3, concretely comprising the following steps for sharing information click volume is obtained, the sharing information is clicked to be looked into
After seeing, the click volume of the sharing information is increased by one by click volume management module, click volume management module by the click volume with
Store after the sharing information association.
Further, according to click volume, sharing information sequence is concretely comprised the following steps in the S3, pushing module search with
One or more sharing informations of one user account association, pushing module according to click volume, sharing information is sorted and search with
The sharing information of maximum click volume association.
The invention has the advantages that：
The present invention is by recording the splitting glass opaque of user, and to share, according to user, the click volume obtained by advertisement be user's intelligence
Energy advertisement, while social networkies can encourage the splitting glass opaque of user by lifting the method for reward means, the present invention be carried
A kind of advertizing means are supplied, while the method further through collection click volume judges audient's scope of user social contact circle, it is ensured that
Advertisement putting efficiency.
Certainly, the arbitrary product for implementing the present invention is it is not absolutely required to while reaching all the above advantage.
Description of the drawings
In order to be illustrated more clearly that the technical scheme of the embodiment of the present invention, use required for describing to embodiment below
Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the present invention, for ability
For the those of ordinary skill of domain, on the premise of not paying creative work, can also be obtained according to these accompanying drawings other attached
Figure.
Fig. 1 is system schematic provided in an embodiment of the present invention.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation is described, it is clear that described embodiment is only a part of embodiment of the present invention, rather than whole embodiments.It is based on
Embodiment in the present invention, it is all other that those of ordinary skill in the art are obtained under the premise of creative work is not made
Embodiment, belongs to the scope of protection of the invention.
As shown in figure 1, the embodiment of the present invention provides a kind of advertisement delivery system based on click volume, which includes that advertisement is recorded
Enter module, user behavior management module, pushing module；
Advertisement typing module is used for obtaining ad content, and specifically, advertisement typing module obtains the wide of staff's upload
Content is accused, advertisement typing module is stored after ad content is classified, and ad content includes picture, link, video, word；
Preferably, staff uploads product type according to ad content, and advertisement typing module is according to adline to wide
Accuse classifying content；
User behavior management module includes log-in module, splitting glass opaque management module, click volume management module；
Log-in module is used for checking user login information；
Splitting glass opaque management module is used for obtaining sharing information；
Specifically, splitting glass opaque management module obtains the sharing information of user's transmission, and sharing information is in the advertisement that shares
Hold, splitting glass opaque management module is preserved after being associated sharing information with user account；
The click volume the amount of will click on of click volume management module acquisition sharing information are stored after being associated with user account；
Pushing module sorts to sharing information according to click volume and sends sharing contents identical ad content to user's account
Number；
Specifically, pushing module obtains the sharing information for associating with user account, and pushing module is searched and the sharing information
The click volume of association, pushing module is sorted to sharing information according to click volume, and pushing module searches share maximum with click volume
Information classification identical ad content, pushing module sends the ad content to the user account；
Preferably, ad content is sent to user account in the way of short message by pushing module.
A kind of advertisement placement method based on click volume, the method comprises the steps：
S1, acquisition ad content；
Specifically, multiple ad classification are preset with advertisement typing module, and advertisement typing module obtains staff's upload
Ad content after ad content is associated with ad classification after store；
S2, checking user's logon information simultaneously obtain user's sharing information；
Specifically, be stored with log-in module user account table, and log-in module obtains foundation logon information after log-on message
Login user account is treated in acquisition, and log-in module obtains logged-in user account according to user account table, and user behavior module is compared
Treat whether login user account and logged-in user account mate, if coupling, user behavior module sends and logs in successful information extremely
Described treat login user account, otherwise, user behavior module sends and logs in failure information to treating login user account；
Specifically, after sharing information being associated with user account after the sharing information of splitting glass opaque management module acquisition user
Storage；
S3, the click volume of acquisition sharing information；
Specifically, the sharing information is clicked check after, the click volume of the sharing information is increased by click volume management module
Plus one, click volume management module is stored after being associated the click volume with the sharing information；
S4, according to click volume to sharing information sequence and advertisement content to user account；
Specifically, pushing module searches the one or more sharing informations for associating with a user account, pushing module root
The sharing information for associating with maximum click volume is sorted and is searched to sharing information according to click volume, pushing module sends to be shared with described
The one or more ad contents of information classification identical are to the user account.
Above content is only citing made for the present invention and illustrates, affiliated those skilled in the art are to being retouched
The specific embodiment that states make various modification supplement or using similar mode replacement, without departing from invention or surpass
More scope defined in the claims, all should belong to protection scope of the present invention.
Claims (6)
1. a kind of advertisement placement method based on click volume, it is characterised in that the method comprises the steps：
S1, acquisition ad content；
S2, checking user's logon information simultaneously obtain user's sharing information；
S3, the click volume of acquisition sharing information；
S4, according to click volume to sharing information sequence and advertisement content to user account.
2. a kind of advertisement placement method based on click volume according to claim 1, it is characterised in that：Obtain in the S1
Concretely comprising the following steps for ad content is taken, in advertisement typing module, is preset with multiple ad classification, advertisement typing module acquisition work
Store after associating ad content with ad classification after the ad content that personnel upload.
3. a kind of advertisement placement method based on click volume according to claim 1, it is characterised in that：Test in the S2
Concretely comprising the following steps for user's logon information is demonstrate,proved, be stored with log-in module user account table, after log-in module obtains log-on message
Obtain according to logon information and login user account is treated, log-in module obtains logged-in user account, user according to user account table
Behavioral module ratio treats login user account and whether logged-in user account mates, if coupling, user behavior module sends and steps on
Land successful information treats login user account to described, and otherwise, user behavior module sends and logs in failure information to treating login user
Account.
4. a kind of advertisement placement method based on click volume according to claim 1, it is characterised in that：Obtain in the S2
Take concretely comprising the following steps for family sharing information, splitting glass opaque management module obtain after the sharing information of user by sharing information with
Store after the account relating of family.
5. a kind of advertisement placement method based on click volume according to claim 1, it is characterised in that：Obtain in the S3
Take concretely comprising the following steps for sharing information click volume, the sharing information is clicked check after, this is shared by click volume management module
The click volume of information increases by one, and click volume management module is stored after being associated the click volume with the sharing information.
6. a kind of advertisement placement method based on click volume according to claim 1, it is characterised in that：Root in the S3
According to click volume, sharing information sequence is concretely comprised the following steps, pushing module is searched one or more with what a user account was associated
Sharing information, pushing module is sorted to sharing information according to click volume and searches the sharing information that associated with maximum click volume.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611147138.XA CN106453068A (en) | 2016-12-13 | 2016-12-13 | Hits-based advertisement placement method |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611147138.XA CN106453068A (en) | 2016-12-13 | 2016-12-13 | Hits-based advertisement placement method |
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| CN106453068A true CN106453068A (en) | 2017-02-22 |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106936920A (en) * | 2017-03-31 | 2017-07-07 | 努比亚技术有限公司 | A kind of push control method and device of application message |
| CN113344633A (en) * | 2021-06-18 | 2021-09-03 | 上海哔哩哔哩科技有限公司 | Advertisement picture processing method and device |
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| CN101047723A (en) * | 2006-03-30 | 2007-10-03 | 腾讯科技（深圳）有限公司 | Class information transmitting system and method |
| CN103220305A (en) * | 2012-01-18 | 2013-07-24 | 腾讯科技（深圳）有限公司 | Processing system and processing method of network media information sharing |
| CN105912619A (en) * | 2016-04-07 | 2016-08-31 | 黄旭 | User interest based electronic leaflet distribution method and system |
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2016
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Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101047723A (en) * | 2006-03-30 | 2007-10-03 | 腾讯科技（深圳）有限公司 | Class information transmitting system and method |
| CN103220305A (en) * | 2012-01-18 | 2013-07-24 | 腾讯科技（深圳）有限公司 | Processing system and processing method of network media information sharing |
| CN105912619A (en) * | 2016-04-07 | 2016-08-31 | 黄旭 | User interest based electronic leaflet distribution method and system |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106936920A (en) * | 2017-03-31 | 2017-07-07 | 努比亚技术有限公司 | A kind of push control method and device of application message |
| CN113344633A (en) * | 2021-06-18 | 2021-09-03 | 上海哔哩哔哩科技有限公司 | Advertisement picture processing method and device |
| CN113344633B (en) * | 2021-06-18 | 2024-01-05 | 上海哔哩哔哩科技有限公司 | Advertisement picture processing method and device |
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Application publication date: 20170222 |