CN113344633B - Advertisement picture processing method and device - Google Patents
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Abstract
The application provides an advertisement picture processing method and device, wherein the advertisement picture processing method comprises the following steps: determining a selected target advertisement template according to the received template selection operation; generating a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries a template identifier of the target advertisement template; and counting the throwing effect of the first advertisement picture according to the template identification, and updating a preset advertisement template library according to the throwing effect. Therefore, the advertisement template can be directly modified without designing each detail of the advertisement picture, so that the creation efficiency of the advertisement picture is greatly improved; in addition, the preset advertisement template library can be dynamically updated according to the throwing effect of the first advertisement picture in real time, so that an advertisement template with a good throwing effect is provided for a user through the preset advertisement template library, and the advertisement picture manufactured based on the advertisement template is ensured to obtain the good throwing effect.
Description
Technical Field
The application relates to the technical field of computers, in particular to an advertisement picture processing method. The application also relates to an advertising picture processing device, a computing device and a computer readable storage medium.
Background
With the rapid development of computer technology and internet technology, continuous intervention of new technology and diversification of consumer contact information modes, the propagation medium has undergone profound changes, especially the propagation form, technical means, creative technique, etc. of advertisements.
In the prior art, most advertising creatives are designed and completed by designers autonomously and then delivered to the public. However, each designer's design ability, personal aesthetics, design preferences, etc., can affect the quality and efficiency of the advertisement, resulting in poor placement.
Disclosure of Invention
In view of this, the embodiment of the application provides an advertisement picture processing method. The application relates to an advertisement picture processing device, a computing device and a computer readable storage medium simultaneously, so as to solve the problems of low advertisement creation efficiency and poor putting effect in the prior art.
According to a first aspect of an embodiment of the present application, there is provided an advertisement picture processing method, including:
determining a selected target advertisement template according to the received template selection operation;
generating a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries a template identifier of the target advertisement template;
And counting the throwing effect of the first advertisement picture according to the template identification, and updating a preset advertisement template library according to the throwing effect.
According to a second aspect of embodiments of the present application, there is provided an advertisement picture processing apparatus, including:
a determining module configured to determine a selected target advertisement template according to the received template selection operation;
the generation module is configured to generate a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries a template identifier of the target advertisement template;
and the updating module is configured to count the putting effect of the first advertisement picture according to the template identification and update a preset advertisement template library according to the putting effect.
According to a third aspect of embodiments of the present application, there is provided a computing device comprising:
a memory and a processor;
the memory is for storing computer-executable instructions, and the processor is for executing the computer-executable instructions:
determining a selected target advertisement template according to the received template selection operation;
generating a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries a template identifier of the target advertisement template;
And counting the throwing effect of the first advertisement picture according to the template identification, and updating a preset advertisement template library according to the throwing effect.
According to a fourth aspect of embodiments of the present application, there is provided a computer-readable storage medium storing computer-executable instructions which, when executed by a processor, implement the steps of any of the advertising picture processing methods.
According to the advertisement picture processing method, the selected target advertisement template can be determined according to the received template selection operation; generating a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries a template identifier of the target advertisement template; and counting the throwing effect of the first advertisement picture according to the template identification, and updating a preset advertisement template library according to the throwing effect.
According to the method and the device for creating the advertisement picture, a user can select a required target advertisement template, and create the first advertisement picture based on the selected advertisement template, so that the advertisement template can be directly modified without designing each detail of the advertisement picture, and creation efficiency of the advertisement picture is greatly improved. In addition, after the first advertisement picture is put in, a preset advertisement template library can be updated according to the putting effect of the first advertisement picture, and the preset advertisement template library can provide a large number of advertisement templates for users needing to make advertisements to select; therefore, the preset advertisement template library can be dynamically updated according to the throwing effect of the first advertisement picture in real time, so that the advertisement template with better throwing effect is provided for the user through the preset advertisement template library, and the advertisement picture manufactured based on the advertisement template is ensured to obtain better throwing effect.
Drawings
FIG. 1 is a flowchart of an advertisement picture processing method according to an embodiment of the present application;
FIG. 2 is a flowchart of another advertisement picture processing method according to an embodiment of the present application;
fig. 3 is a schematic structural diagram of an advertisement picture processing device according to an embodiment of the present application;
FIG. 4 is a block diagram of a computing device according to one embodiment of the present application.
Detailed Description
In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present application. This application is, however, susceptible of embodiment in many other ways than those herein described and similar generalizations can be made by those skilled in the art without departing from the spirit of the application and the application is therefore not limited to the specific embodiments disclosed below.
The terminology used in one or more embodiments of the application is for the purpose of describing particular embodiments only and is not intended to be limiting of one or more embodiments of the application. As used in this application in one or more embodiments and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used in one or more embodiments of the present application refers to and encompasses any or all possible combinations of one or more of the associated listed items.
It should be understood that, although the terms first, second, etc. may be used in one or more embodiments of the present application to describe various information, these information should not be limited to these terms. These terms are only used to distinguish one type of information from another. For example, a first may also be referred to as a second, and similarly, a second may also be referred to as a first, without departing from the scope of one or more embodiments of the present application. The word "if" as used herein may be interpreted as "at … …" or "at … …" or "responsive to a determination", depending on the context.
First, terms related to one or more embodiments of the present application will be explained.
Front end: the website foreground part operates on browsers such as a PC end, a mobile end and the like and displays the web pages to users for browsing. With the development of internet technology, the application of the front end frames of the HTML5 and CSS3 can adapt to various screen resolutions and proper dynamic effect design through the cross-platform response type webpage design, and extremely high user experience is brought to users.
HTML: known as hypertext markup language, is a markup language. The system comprises a series of labels, and document formats on a network can be unified through the labels, so that scattered Internet resources are connected into a logic whole. HTML text is descriptive text composed of HTML commands that can specify words, graphics, animations, sounds, tables, links, etc.
Layer (c): in colloquial terms, the layers are like films containing text or graphics, and a sheet Zhang An of film is sequentially stacked together to form the final effect of the page. The layer can precisely locate elements on the page. Text, pictures, tables and plug-ins can be added into the layers, and the layers can be nested inside.
PSD (Photoshop Document): is a proprietary format of the image processing software Photoshop. This format can store all of the layers, channels, reference lines, notes, and color patterns information in the Photoshop. When an image is stored, if the image includes a layer, the image is generally stored in Photoshop (PSD) format. The PSD format compresses the file during storage to reduce the disk space, but the PSD format contains much more image data information (e.g., layers, channels, clip paths, reference lines, etc.), and is therefore much larger than other formats. Since the PSD file retains all the original image data information, the PSD file is convenient to modify.
Advertising creatives: so-called creatives, i.e. innovations. Only innovations, internet advertising can be noticed by the target audience, and the value of the advertising itself can be realized. But the innovation is based on the fact that the innovation can not be blindly performed by taking the target audience as a starting point. Advertising creatives, through subjective insight of the creator, combine the psychology of the audience, and through modern propagation media, sublimate and advertise brands. The creative has the advantages of being unique, accurate, clear, easy to understand and memorize, and convenient to popularize and spread rapidly and widely. Typically, the designer will use the picture processing in performing the creative design.
And (3) picture processing: i.e. processing and modifying the picture. The picture is usually subjected to color mixing, picture matting, synthesis, shading modification, chroma and chroma modification, special effect addition, editing, repair and the like through picture processing software. A similar concept to picture processing is image processing, a technique that analyzes, processes, and processes images to meet visual, psychological, and other requirements. Image processing is one application of signal processing over the image domain. Most of the images are currently stored in digital form, and thus image processing refers to digital image processing in many cases. Currently, there are Photoshop, illustrator and the like as professional-level picture processing software.
Next, an application scenario of the present application will be explained.
At present, with the continuous intervention of new technologies and diversification of consumer contact information modes, the propagation media undergo profound changes, especially the propagation forms, technical means, creative techniques and the like of advertisements. The content is also rich and colorful for internet advertising. The essential characteristic of advertisement is that the internet replaces the traditional media such as newspaper and television, and the internet is a main way for young people to obtain information, so the internet advertisement industry is in the rise.
The internet advertisement has the advantages of high speed, low cost, strong interactivity, instantaneity and the like, and is very popular and accepted by advertisers. The characteristics of the internet media determine the specific requirements of the internet advertisements, and the timeliness of the internet advertisements is very important, namely, the internet advertisements are required to be manufactured in a short period and have quick online time, so that the creation of the internet advertisements also has to be suitable for the rapidity and timeliness.
Currently, most advertising creatives are designed and completed by designers independently and then put into public, and the design capacity, personal aesthetic, design preference and the like of each designer can influence the quality and creation efficiency of advertisements, so that the putting effect is poor.
Therefore, the application aims to provide a large number of advertisement templates with good throwing effect by means of an online drawing tool, so that a user can make a small amount of modifications based on the advertisement templates, namely, a required advertisement picture can be created, and a rich creative inspiration foundation is provided for the user so as to assist in achieving a better throwing effect.
In the present application, an advertisement picture processing method is provided, and the present application relates to an advertisement picture processing apparatus, a computing device, and a computer-readable storage medium, which are described in detail in the following embodiments one by one.
Fig. 1 shows a flowchart of an advertisement picture processing method according to an embodiment of the present application, which specifically includes the following steps:
step 102: and determining the selected target advertisement template according to the received template selection operation.
Specifically, the template selection instruction is used for selecting a template required for generating an advertisement picture later, the template selection instruction is a preset instruction which can be triggered by a preset operation, for example, the template selection instruction can be an instruction triggered by clicking an upload control in a drawing tool, the template selection instruction is an upload instruction at this time, or the template selection instruction can be an instruction triggered by clicking a certain advertisement template in a preset advertisement template library provided by the drawing tool, and the template selection instruction is a selected instruction at this time. The drawing tool is a webpage platform for editing and modifying pictures, namely a front end for editing and modifying pictures, provided by a browser.
In actual implementation, after a user enters the drawing tool through a web page link of the drawing tool, an HTML web page can be displayed in the browser, and the web page (i.e. the drawing tool) can provide a preset advertisement template library for the user and provide editing and modifying functions of the advertisement template, so that a required advertisement picture is generated through the web page.
It should be noted that, in order to provide the user with the selection of multiple advertisement templates, a preset advertisement template library may be created in advance, where the preset advertisement template library may include multiple advertisement templates, and before determining the selected target advertisement template according to the received template selection operation in this embodiment, the method further includes:
receiving an uploaded first advertisement template, wherein the first advertisement template is created according to the putting effect of the put advertisement;
determining the template type of the first advertisement template;
and storing the first advertisement template according to the template type, and setting a template identifier for the first advertisement template to obtain the preset advertisement template library.
Specifically, the first advertisement template is a template created in advance by a designer, and may be a PSD file, which may be stored in a preset advertisement template library for use by a subsequent user in generating advertisement pictures. The template type refers to the type of the uploaded first advertisement template, the template type can be the industry to which the template belongs, for example, the template type can be e-commerce, games, web services, education and the like. In addition, a template identification may be used to uniquely identify the first advertisement template.
In practical application, a designer can collect the current advertisement which is put on, then combine the advertisement which is put on with better effect to create a corresponding advertisement template, and upload the advertisement template to a drawing tool, thereby obtaining a preset advertisement template library. In addition, the drawing tool can store the received first advertisement templates in different industries, so that the subsequent searching is facilitated.
In addition, when the designer uploads the first advertisement template to the drawing tool, template information such as the name of the uploaded advertisement template, the type of the template and the like can be set in the drawing tool.
In an optional implementation manner of this embodiment, the drawing tool may be displayed in a browser, and a preset advertisement template library is provided for the user, and when the user needs to create an advertisement picture, the user may select a certain template from the preset advertisement template library to create, that is, the template selection operation is a selection operation; at this time, according to the received template selection operation, the selected target advertisement template is determined, and the specific implementation process may be as follows:
and determining the selected target advertisement template from the preset advertisement template library according to the received template selection operation.
It should be noted that, the drawing tool provided by the browser may provide the preset advertisement template library for the user, the user may select an advertisement template corresponding to the own requirement in the preset advertisement template library, at this time, the template selecting operation is an operation of selecting an advertisement template, and the advertisement template selected in the preset advertisement template library is determined as the selected target advertisement template, and then a corresponding advertisement picture may be generated based on the target advertisement template.
In an optional implementation manner of this embodiment, the drawing tool may provide a preset advertisement template library for the user, but when the user needs to create an advertisement picture, the user may not select a certain template from the preset advertisement template library, but upload the advertisement template by himself to create the corresponding advertisement picture, that is, the template selection operation is an uploading operation; at this time, according to the received template selection operation, the selected target advertisement template is determined, and the specific implementation process may be as follows:
and determining an uploading template indicated by the template selection operation as the target advertisement template according to the received template selection operation.
It should be noted that, the drawing tool provided by the browser may provide the preset advertisement template library for the user, but the user may not select the preset advertisement template library, but upload the advertisement template corresponding to the own requirement, where the template selecting operation is an operation of uploading a certain advertisement template, and determine the uploaded advertisement template as the selected target advertisement template, and then may generate the corresponding advertisement picture based on the target advertisement template.
According to the method and the device, a large number of advertisement templates can be created in advance according to the released advertisements, then the advertisement templates are displayed to the user, when the user needs to create advertisement pictures, the target advertisement templates required by the user can be selected from the displayed advertisement templates according to the requirements, the required advertisement templates can be uploaded according to the requirements, the corresponding advertisement pictures are generated directly based on the advertisement templates, and the creation efficiency of the advertisement pictures is greatly improved.
Step 104: and generating a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries a template identifier of the target advertisement template.
Specifically, the target advertisement template refers to an advertisement template selected or uploaded by a user, namely an advertisement template which meets the advertisement requirement and is selected by the user. The first advertisement picture may refer to an advertisement picture generated by editing the target advertisement template by a user.
It should be noted that, the user edits the selected target advertisement template to obtain a corresponding first advertisement picture, at this time, the first advertisement picture may be stored in an advertisement material library, and when an advertisement needs to be placed, the user may directly select the target advertisement picture to be placed from the advertisement material library according to a picture selection operation in the advertisement material library by the user, and place the target advertisement picture to a corresponding platform.
In addition, after the first advertisement picture is put in, the user can perform clicking, forwarding, purchasing, participating and other reaction operations according to the first advertisement picture, at this time, whether the first advertisement picture generated based on the target advertisement template can obtain a better putting effect or not can be determined according to the reaction operation performed on the first advertisement picture, that is, whether the advertisement template for generating the first advertisement picture can obtain a better putting effect or not is determined later, so that when the corresponding first advertisement picture is generated according to the target advertisement template, the template identification of the target advertisement template can be carried when the first advertisement picture is generated.
In an optional implementation manner of this embodiment, the advertisement template is actually formed by a plurality of layers, including views and characters, and the user may select the layer to be modified to modify, so as to generate the first advertisement picture, that is, generate the corresponding first advertisement picture according to the target advertisement template, where a specific implementation process may be as follows:
determining a layer to be edited in the target advertisement template;
modifying the layer information of the layer to be edited according to the editing operation of the layer to be edited to obtain an edited layer;
Drawing the edited layer through canvas of the browser;
and under the condition that each layer included in the target advertisement template is drawn, converting each drawn layer into a preset picture format, and generating a corresponding first advertisement picture.
Specifically, the layer to be edited may refer to the layer currently selected in the target advertisement template. The user can select the layer to be modified through clicking operation, and the selected layer is the layer to be edited. Layer information may refer to properties of the layer, e.g., layer information may include property information such as offset, length, width, transparency, rotation angle, etc. In addition, the preset picture format may refer to a preset picture format that needs to be derived last, for example, the preset picture format may be png or jpeg format.
It should be noted that, the layer in the editing target advertisement template is actually a picture processing process, and the user can change attribute information such as offset, length, width, rotation angle and the like by dragging the layer to be edited, so as to edit and modify the layer to be edited, or can manually input certain attribute information of the layer to be edited. After all the layers to be edited and modified in the target advertisement template are modified, the canvas of the browser can be utilized to draw images corresponding to all the layers and convert the images into png or jpeg formats, and then the corresponding first advertisement picture is obtained.
In an optional implementation manner of this embodiment, when editing a layer in a target advertisement template, elements may be added to the target advertisement template to generate a new layer, and then editing and modifying operations are performed on the layer to be edited, that is, before determining the layer to be edited in the target advertisement template, the method further includes:
determining a corresponding target material according to the received material adding instruction, wherein the target material is a material contained in a preset material library or an uploaded material;
and creating a new layer in the target advertisement template according to the target material.
Specifically, the target material may be a picture material or a text material. It should be noted that, the drawing tool may provide a preset material library for the user, the user may select a material from the preset material library and add the material to the target advertisement template, or the user may also upload the material to the target advertisement template, form a new layer, and then the subsequent user may edit and modify the layer in the target advertisement template (including the layer of the template and the new layer created by adding the material) to obtain the final first advertisement picture.
In an optional implementation manner of this embodiment, if the material added in the target advertisement template is the material uploaded by the user, the material may be stored, so that the user can use the material next time, that is, the target material is the uploaded material; at this time, after creating a new layer in the target advertisement template according to the target material, the method further includes:
and storing the target material into a preset material library corresponding to the uploading user.
It should be noted that, each user may have a private material library corresponding to the user, that is, the material library may be associated with the user account, and when the user logs in through the user account, the user may access the public material library that all the users may access, and may access the private material library corresponding to the user. Because the advertisement is often innovative, the material uploaded by the user is often not hoped to be used by other people, but the user still possibly uses the material when creating the advertisement pictures of the same series next time, in order to avoid the need of using the material once every time, the material uploaded by the user can be stored in a preset material library corresponding to the user (namely, a private material library of the user), and the next time the user can directly select the required material from the corresponding preset material library to be added.
The method and the device can directly modify the selected target advertisement template without designing each detail of the advertisement picture, thereby greatly improving the creation efficiency of the advertisement picture.
Step 106: and counting the throwing effect of the first advertisement picture according to the template identification, and updating a preset advertisement template library according to the throwing effect.
Specifically, the effect of putting may be a reaction operation of the user on the first advertisement picture after putting the first advertisement picture, for example, click rate, heat, forwarding rate, participation rate, etc. of the first advertisement picture after putting the first advertisement picture may be counted.
In an optional implementation manner of this embodiment, since the first advertisement picture may be put on more than one platform, when the putting effect of the first advertisement picture is counted, data in each platform may be counted, that is, according to the template identifier, the putting effect of the first advertisement picture may be counted, and a specific implementation process may be as follows:
counting ranking scores of the first advertisement pictures in different delivery platforms according to the template identification;
Determining a delivery feedback score of the advertisement picture according to the ranking scores of the first advertisement picture in different delivery platforms;
and determining the delivery feedback score as the delivery effect of the first advertisement picture.
Specifically, the ranking score refers to a position of the first advertisement picture in the ranking list, where the ranking list may be a popularity ranking list, a click rate ranking list, a forwarding rate ranking list, a participation rate ranking list, and so on. The delivery feedback score is a comprehensive score obtained by combining the ranking scores in each delivery platform, and the delivery feedback score can reflect the delivery effect of the first advertisement picture.
In an optional implementation manner of this embodiment, if the target advertisement template for generating the first advertisement picture is from a preset advertisement template library, the target advertisement template may be modified according to the effect of putting the first advertisement picture, that is, the preset advertisement template library is updated according to the effect of putting, and the specific implementation process may be as follows:
and updating the target advertisement templates in the preset advertisement template library according to the throwing effect.
It should be noted that, when the effect of putting the first advertisement picture is better, the first advertisement picture created based on the target template is described to be favored by most people, and at this time, the target advertisement template is described to be more suitable for mass aesthetic, so that a better putting effect can be obtained, and the display parameters of the target advertisement template can be modified, so that the target advertisement template is positioned in a position which is easier to be seen by the user in a preset advertisement template library, such as top-mounted display. When the throwing effect of the first advertisement picture is poor, the first advertisement picture created based on the target template is only loved by a small number of people, even no people are loved, the target advertisement template is not in accordance with the public aesthetic, the good throwing effect cannot be obtained, and the target advertisement template can be modified or deleted from the preset advertisement template library.
It should be noted that different throwing effects of the first advertisement picture are different in specific updating operation of the preset advertisement template library, so that the preset advertisement template library can be dynamically updated in real time according to the throwing effect of the first advertisement picture, thereby providing advertisement templates with good throwing effects for users through the preset advertisement template library, and ensuring that advertisement pictures manufactured based on the advertisement templates can obtain good throwing effects.
In an optional implementation manner of this embodiment, in addition to updating the target advertisement template based on the impression of the first advertisement picture generated by the target advertisement template, the impression of the second advertisement picture generated by the reference advertisement template based on the target advertisement template may be combined, that is, the preset advertisement template library may be updated according to the impression, and the specific implementation process may be as follows:
determining a putting effect of a second advertisement picture, wherein the second advertisement picture is generated based on a reference advertisement template corresponding to the target advertisement template;
and updating the target advertisement template in the preset advertisement template library by combining the throwing effect of the first advertisement picture and the throwing effect of the second advertisement picture.
Specifically, the reference advertisement template is similar to the target advertisement template, but the positions of some elements are different, so that a comparison group is formed, for example, the target advertisement template is the upper picture and the lower text, and the reference advertisement template is the upper text and the lower text, so that the following effect of the first advertisement picture and the second advertisement picture can be combined, and whether the target advertisement template is good in throwing effect or the reference advertisement template is good in throwing effect is determined.
In practical application, if the putting effect based on the target advertisement template is good, the first advertisement picture created based on the target advertisement template can be described to be more popular with people, at the moment, the target advertisement template is described to be more suitable for mass aesthetic, the good putting effect can be obtained, the display parameters of the target advertisement template can be modified, the target advertisement template is positioned at a position which is easier to be seen by a user in a preset advertisement template library, if the top display is carried out, and the reference advertisement template is deleted. If the impression effect based on the reference advertisement template is good, the first advertisement picture created based on the reference template can be described to be more popular with people, and at the moment, the description of the reference advertisement template is more suitable for mass aesthetic, the better impression effect can be obtained, the target advertisement template can be deleted, and the display parameters of the reference advertisement template can be modified, so that the reference advertisement template is positioned in a position which is easier to be seen by a user in a preset advertisement template library, such as top-mounted display.
In an optional implementation manner of this embodiment, if the target advertisement template for generating the first advertisement picture is a template uploaded by the user, that is, the preset advertisement template library does not include the target advertisement template, the target advertisement template may be added to the preset advertisement template library according to the effect of putting the first advertisement picture, that is, the preset advertisement template library is updated according to the effect of putting the first advertisement picture, and the specific implementation process may be:
and determining whether to add the target advertisement template to the preset advertisement template library according to the throwing effect.
It should be noted that, when the effect of putting in the first advertisement picture is better, the first advertisement picture created based on the target template is described to be liked by most people, and at the moment, the target advertisement template is described to be more suitable for mass aesthetic, so that better putting effect can be obtained, and the target advertisement template can be added into a preset advertisement template library for other subsequent users. When the throwing effect of the first advertisement picture is poor, the first advertisement picture created based on the target template is only loved by a small number of people, even no people are loved, the target advertisement template is not in accordance with the mass aesthetic, the good throwing effect cannot be obtained, and the target advertisement template can not be added into the preset advertisement template library.
According to the advertisement picture processing method, the selected target advertisement template can be determined according to the received template selection operation; generating a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries a template mark; and counting the throwing effect of the first advertisement picture according to the template identification, and updating a preset advertisement template library according to the throwing effect. Under the condition, a user can select a required target advertisement template, and the first advertisement picture is authored based on the selected advertisement template, so that the advertisement template can be directly modified without designing each detail of the advertisement picture, thereby greatly improving the authoring efficiency of the advertisement picture.
In addition, after the first advertisement picture is put in, a preset advertisement template library can be updated according to the putting effect of the first advertisement picture, and the preset advertisement template library can provide a large number of advertisement templates for users needing to make advertisements to select; therefore, the preset advertisement template library can be dynamically updated according to the throwing effect of the first advertisement picture in real time, so that the advertisement template with better throwing effect is provided for the user through the preset advertisement template library, and the advertisement picture manufactured based on the advertisement template is ensured to obtain better throwing effect.
Fig. 2 shows a flowchart of another advertisement picture processing method according to an embodiment of the present application, which specifically includes the following steps:
step 202: and creating a first advertisement template through a template creation platform in the browser, and uploading the first advertisement template to a drawing tool in the browser, wherein the first advertisement template is created according to the putting effect of the put advertisement.
Step 204: the drawing tool in the browser receives the uploaded first advertisement template, determines the template type of the first advertisement template, stores the first advertisement template according to the template type, sets a template identifier for the first advertisement template, and obtains a preset advertisement template library.
Step 206: and displaying the preset advertisement template library to a user by a drawing tool in the browser.
Step 208: and the drawing tool in the browser determines the selected target advertisement template from the preset advertisement template library according to the received template selection operation.
Step 210: and the drawing tool in the browser determines an uploading template indicated by the template selection operation as the target advertisement template according to the received template selection operation.
It should be noted that although the drawing tool in the browser shows the preset advertisement template library to the user, the user may upload the corresponding advertisement template by himself or herself instead of selecting the advertisement template from the preset advertisement template library.
Step 212: and generating a corresponding first advertisement picture by a drawing tool in the browser according to the target advertisement template, wherein the first advertisement picture carries a template identifier of the target advertisement template.
It should be noted that, the user may edit and modify the layer included in the target advertisement template through the drawing tool in the browser to obtain the required advertisement picture.
Step 214: and the delivery platform in the browser derives the first advertisement picture from the drawing tool, stores the first advertisement picture into an advertisement material library, selects a target advertisement picture to be delivered from the advertisement material library according to the picture selection operation of a user in the advertisement material library, and delivers the target advertisement picture to the corresponding platform.
Step 216: and the delivery platform in the browser calculates the delivery effect of the first advertisement picture according to the template identification, updates a preset advertisement template library in a drawing tool in the browser, and returns to execute the step 206.
According to the advertisement picture processing method, a user can select the required target advertisement template, and the first advertisement picture is authored and obtained based on the selected advertisement template, so that the advertisement template can be directly modified without designing every detail of the advertisement picture, and the authoring efficiency of the advertisement picture is greatly improved. In addition, after the first advertisement picture is put in, a preset advertisement template library can be updated according to the putting effect of the first advertisement picture, and the preset advertisement template library can provide a large number of advertisement templates for users needing to make advertisements to select; therefore, the preset advertisement template library can be dynamically updated according to the throwing effect of the first advertisement picture in real time, so that the advertisement template with better throwing effect is provided for the user through the preset advertisement template library, and the advertisement picture manufactured based on the advertisement template is ensured to obtain better throwing effect.
Corresponding to the method embodiment, the present application further provides an embodiment of an advertisement picture processing device, and fig. 3 shows a schematic structural diagram of an advertisement picture processing device according to an embodiment of the present application. As shown in fig. 3, the apparatus includes:
a determining module 302 configured to determine a selected targeted advertisement template based on the received template selection operation;
the generating module 304 is configured to generate a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries a template identifier of the target advertisement template;
and the updating module 306 is configured to count the putting effect of the first advertisement picture according to the template identification, and update a preset advertisement template library according to the putting effect.
Optionally, the apparatus further comprises a storage template configured to:
receiving an uploaded first advertisement template, wherein the first advertisement template is created according to the putting effect of the put advertisement;
determining the template type of the first advertisement template;
and storing the first advertisement template according to the template type, and setting a template identifier for the first advertisement template to obtain the preset advertisement template library.
Optionally, the template selection operation is a selection operation;
the determination module 302 is further configured to:
and determining the selected target advertisement template from the preset advertisement template library according to the received template selection operation.
Optionally, the update module 306 is further configured to:
and updating the target advertisement templates in the preset advertisement template library according to the throwing effect.
Optionally, the update module 306 is further configured to:
determining a putting effect of a second advertisement picture, wherein the second advertisement picture is generated based on a reference advertisement template corresponding to the target advertisement template;
and updating the target advertisement template in the preset advertisement template library by combining the throwing effect of the first advertisement picture and the throwing effect of the second advertisement picture.
Optionally, the template selection operation is an uploading operation;
the determination module 302 is further configured to:
and determining an uploading template indicated by the template selection operation as the target advertisement template according to the received template selection operation.
Optionally, the update module 306 is further configured to:
and determining whether to add the target advertisement template to the preset advertisement template library according to the throwing effect.
Optionally, the generating module 304 is further configured to:
determining a layer to be edited in the target advertisement template;
modifying the layer information of the layer to be edited according to the editing operation of the layer to be edited to obtain an edited layer;
drawing the edited layer through canvas of the browser;
and under the condition that each layer included in the target advertisement template is drawn, converting each drawn layer into a preset picture format, and generating a corresponding first advertisement picture.
Optionally, the generating module 304 is further configured to:
determining a corresponding target material according to the received material adding instruction, wherein the target material is a material contained in a preset material library or an uploaded material;
and creating a new layer in the target advertisement template according to the target material.
Optionally, the target material is an uploaded material;
the generation module 304 is further configured to:
and storing the target material into a preset material library corresponding to the uploading user.
Optionally, the update module 306 is further configured to:
counting ranking scores of the first advertisement pictures in different delivery platforms according to the template identification;
Determining a delivery feedback score of the advertisement picture according to the ranking scores of the first advertisement picture in different delivery platforms;
and determining the delivery feedback score as the delivery effect of the first advertisement picture.
According to the advertisement picture processing device, a user can select the required target advertisement template, and the first advertisement picture is authored based on the selected advertisement template, so that the advertisement template can be directly modified without designing every detail of the advertisement picture, and the authoring efficiency of the advertisement picture is greatly improved. In addition, after the first advertisement picture is put in, a preset advertisement template library can be updated according to the putting effect of the first advertisement picture, and the preset advertisement template library can provide a large number of advertisement templates for users needing to make advertisements to select; therefore, the preset advertisement template library can be dynamically updated according to the throwing effect of the first advertisement picture in real time, so that the advertisement template with better throwing effect is provided for the user through the preset advertisement template library, and the advertisement picture manufactured based on the advertisement template is ensured to obtain better throwing effect.
The above is an exemplary scheme of an advertisement picture processing apparatus of the present embodiment. It should be noted that, the technical solution of the advertisement picture processing apparatus and the technical solution of the advertisement picture processing method belong to the same concept, and details of the technical solution of the advertisement picture processing apparatus, which are not described in detail, can be referred to the description of the technical solution of the advertisement picture processing method.
Fig. 4 illustrates a block diagram of a computing device 400 provided in accordance with an embodiment of the present application. The components of the computing device 400 include, but are not limited to, a memory 410 and a processor 420. Processor 420 is coupled to memory 410 via bus 430 and database 450 is used to hold data.
Computing device 400 also includes access device 440, access device 440 enabling computing device 400 to communicate via one or more networks 460. Examples of such networks include the Public Switched Telephone Network (PSTN), a Local Area Network (LAN), a Wide Area Network (WAN), a Personal Area Network (PAN), or a combination of communication networks such as the internet. The access device 440 may include one or more of any type of network interface, wired or wireless (e.g., a Network Interface Card (NIC)), such as an IEEE802.11 Wireless Local Area Network (WLAN) wireless interface, a worldwide interoperability for microwave access (Wi-MAX) interface, an ethernet interface, a Universal Serial Bus (USB) interface, a cellular network interface, a bluetooth interface, a Near Field Communication (NFC) interface, and so forth.
In one embodiment of the present application, the above-described components of computing device 400, as well as other components not shown in FIG. 4, may also be connected to each other, such as by a bus. It should be understood that the block diagram of the computing device illustrated in FIG. 4 is for exemplary purposes only and is not intended to limit the scope of the present application. Those skilled in the art may add or replace other components as desired.
Computing device 400 may be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., tablet, personal digital assistant, laptop, notebook, netbook, etc.), mobile phone (e.g., smart phone), wearable computing device (e.g., smart watch, smart glasses, etc.), or other type of mobile device, or a stationary computing device such as a desktop computer or PC. Computing device 400 may also be a mobile or stationary server.
Wherein the processor 420 is configured to execute the following computer-executable instructions:
determining a selected target advertisement template according to the received template selection operation;
generating a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries a template identifier of the target advertisement template;
and counting the throwing effect of the first advertisement picture according to the template identification, and updating a preset advertisement template library according to the throwing effect.
The foregoing is a schematic illustration of a computing device of this embodiment. It should be noted that, the technical solution of the computing device and the technical solution of the above-mentioned advertisement picture processing method belong to the same concept, and details of the technical solution of the computing device, which are not described in detail, can be referred to the description of the technical solution of the above-mentioned advertisement picture processing method.
An embodiment of the present application further provides a computer-readable storage medium storing computer-executable instructions that, when executed by a processor, are configured to implement the steps of the advertisement picture processing method according to any one of the above.
The above is an exemplary version of a computer-readable storage medium of the present embodiment. It should be noted that, the technical solution of the storage medium and the technical solution of the above-mentioned advertisement picture processing method belong to the same concept, and details of the technical solution of the storage medium which are not described in detail can be referred to the description of the technical solution of the above-mentioned advertisement picture processing method.
The foregoing describes specific embodiments of the present application. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims can be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.
The computer instructions include computer program code that may be in source code form, object code form, executable file or some intermediate form, etc. The computer readable medium may include: any entity or device capable of carrying the computer program code, a recording medium, a U disk, a removable hard disk, a magnetic disk, an optical disk, a computer Memory, a Read-Only Memory (ROM), a random access Memory (RAM, randomAccess Memory), an electrical carrier signal, a telecommunication signal, a software distribution medium, and so forth. It should be noted that the computer readable medium contains content that can be appropriately scaled according to the requirements of jurisdictions in which such content is subject to legislation and patent practice, such as in certain jurisdictions in which such content is subject to legislation and patent practice, the computer readable medium does not include electrical carrier signals and telecommunication signals.
It should be noted that, for the sake of simplicity of description, the foregoing method embodiments are all expressed as a series of combinations of actions, but it should be understood by those skilled in the art that the present application is not limited by the order of actions described, as some steps may be performed in other order or simultaneously in accordance with the present application. Further, those skilled in the art will also appreciate that the embodiments described in the specification are all preferred embodiments, and that the acts and modules referred to are not necessarily all necessary for the present application.
In the foregoing embodiments, the descriptions of the embodiments are emphasized, and for parts of one embodiment that are not described in detail, reference may be made to the related descriptions of other embodiments.
The above-disclosed preferred embodiments of the present application are provided only as an aid to the elucidation of the present application. Alternative embodiments are not intended to be exhaustive or to limit the invention to the precise form disclosed. Obviously, many modifications and variations are possible in light of the teaching of this application. The embodiments were chosen and described in order to best explain the principles of the invention and the practical application, to thereby enable others skilled in the art to best understand and utilize the invention. This application is to be limited only by the claims and the full scope and equivalents thereof.
Claims (13)
1. An advertisement picture processing method, which is characterized by comprising the following steps:
receiving an uploaded first advertisement template, wherein the first advertisement template is a template which is created in advance by a designer according to the putting effect of the put advertisement;
determining the template type of the first advertisement template;
storing the first advertisement template according to the template type, and setting a template identifier for the first advertisement template to obtain a preset advertisement template library;
Displaying the preset advertisement template library to a user;
determining a selected target advertisement template according to the received template selection operation, wherein the target advertisement template is an advertisement template selected or uploaded by a user;
generating a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries a template identifier of the target advertisement template;
according to the template identification, counting the putting effect of the first advertisement picture, and updating the preset advertisement template library according to the putting effect;
wherein the updating the preset advertisement template library comprises: modifying the display parameters of the target advertisement templates, wherein the display parameters are used for adjusting the display positions of the target advertisement templates in the preset advertisement template library.
2. The advertising picture processing method as claimed in claim 1, wherein the template selection operation is a selection operation;
determining a selected target advertisement template according to the received template selection operation, comprising:
and determining the selected target advertisement template from the preset advertisement template library according to the received template selection operation.
3. The advertisement picture processing method according to claim 2, wherein updating the preset advertisement template library according to the delivery effect comprises:
And updating the target advertisement templates in the preset advertisement template library according to the throwing effect.
4. The advertisement picture processing method according to claim 2, wherein updating the preset advertisement template library according to the delivery effect comprises:
determining a putting effect of a second advertisement picture, wherein the second advertisement picture is generated based on a reference advertisement template corresponding to the target advertisement template;
and updating the target advertisement template in the preset advertisement template library by combining the throwing effect of the first advertisement picture and the throwing effect of the second advertisement picture.
5. The advertising picture processing method as claimed in claim 1, wherein the template selection operation is an upload operation;
determining a selected target advertisement template according to the received template selection operation, comprising:
and determining an uploading template indicated by the template selection operation as the target advertisement template according to the received template selection operation.
6. The advertisement picture processing method according to claim 5, wherein updating the preset advertisement template library according to the delivery effect comprises:
and determining whether to add the target advertisement template to the preset advertisement template library according to the throwing effect.
7. The method of any of claims 1-6, wherein generating a corresponding first advertisement picture from the targeted advertisement template comprises:
determining a layer to be edited in the target advertisement template;
modifying the layer information of the layer to be edited according to the editing operation of the layer to be edited to obtain an edited layer;
drawing the edited layer through canvas of the browser;
and under the condition that each layer included in the target advertisement template is drawn, converting each drawn layer into a preset picture format, and generating a corresponding first advertisement picture.
8. The method of claim 7, further comprising, prior to determining the layer to be edited in the target advertisement template:
determining a corresponding target material according to the received material adding instruction, wherein the target material is a material contained in a preset material library or an uploaded material;
and creating a new layer in the target advertisement template according to the target material.
9. The advertising picture processing method as claimed in claim 8, wherein the target material is an uploaded material;
After creating a new layer in the target advertisement template according to the target material, the method further comprises the following steps:
and storing the target material into a preset material library corresponding to the uploading user.
10. The method for processing advertisement pictures according to any one of claims 1-6, wherein counting the impression of the first advertisement picture according to the template identifier comprises:
counting ranking scores of the first advertisement pictures in different delivery platforms according to the template identification;
determining a delivery feedback score of the advertisement picture according to the ranking scores of the first advertisement picture in different delivery platforms;
and determining the delivery feedback score as the delivery effect of the first advertisement picture.
11. An advertising picture processing apparatus, comprising:
the storage module is configured to receive an uploaded first advertisement template, wherein the first advertisement template is a template which is created in advance by a designer according to the putting effect of the put advertisement; determining the template type of the first advertisement template; storing the first advertisement template according to the template type, and setting a template identifier for the first advertisement template to obtain a preset advertisement template library;
A determining module configured to present the preset advertisement template library to a user; determining a selected target advertisement template according to the received template selection operation, wherein the target advertisement template is an advertisement template selected or uploaded by a user;
the generation module is configured to generate a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries a template identifier of the target advertisement template;
the updating module is configured to count the putting effect of the first advertisement picture according to the template identification and update the preset advertisement template library according to the putting effect; wherein the updating the preset advertisement template library comprises: modifying the display parameters of the target advertisement templates, wherein the display parameters are used for adjusting the display positions of the target advertisement templates in the preset advertisement template library.
12. A computing device, comprising:
a memory and a processor;
the memory is configured to store computer-executable instructions and the processor is configured to execute the computer-executable instructions to implement the method of:
receiving an uploaded first advertisement template, wherein the first advertisement template is a template which is created in advance by a designer according to the putting effect of the put advertisement;
Determining the template type of the first advertisement template;
storing the first advertisement template according to the template type, and setting a template identifier for the first advertisement template to obtain a preset advertisement template library;
displaying the preset advertisement template library to a user;
determining a selected target advertisement template according to the received template selection operation, wherein the target advertisement template is an advertisement template selected or uploaded by a user;
generating a corresponding first advertisement picture according to the target advertisement template, wherein the first advertisement picture carries a template identifier of the target advertisement template;
according to the template identification, counting the putting effect of the first advertisement picture, and updating the preset advertisement template library according to the putting effect;
wherein the updating the preset advertisement template library comprises: modifying the display parameters of the target advertisement templates, wherein the display parameters are used for adjusting the display positions of the target advertisement templates in the preset advertisement template library.
13. A computer readable storage medium, characterized in that it stores computer executable instructions which, when executed by a processor, implement the steps of the advertisement picture processing method of any one of claims 1 to 10.
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