CN101297315A - Systems and methods for media planning, ad production, ad placement and content customization - Google Patents

Abstract

The advertising agency submits a request for a media plan from web page A via Internet B to web server C. The web server submits a request to computer program D to create a media plan. The computer program uses the collected data from data-base E, F, G before to calculate the media plan. The result is stored in the advertisement delivery DB H. The generated media plan is returned to the web page K for authorization. And then, the advertising agency selects the fetched advertisement template from the DB J on the web page L, and inputs the customized information into the web page M, or alternatively uses the self advertising options. The advertisement template is transmitted to the manufacturer for clipping process O and then is forwarded to the broadcasting corporation P. The broadcasting corporation P plays the completed advertisement according to the selected media plan.

Description

The system and method that is used for medium planning, ad production, advertisement putting and content customization

Cross reference

The application requires the U.S. Provisional Application 60/711 of submission on August 26th, 2005,777, the U.S. Provisional Application 60/711 that on August 26th, 2005 submitted to, 833, the U.S. Provisional Application 60/711 that on August 26th, 2005 submitted to, 717, the U.S. Provisional Application 60/711 that on August 26th, 2005 submitted to, 820, the U.S. Provisional Application 60/711 that on August 26th, 2005 submitted to, 821, the U.S. Provisional Application 60/711 that on August 26th, 2005 submitted to, 719, the U.S. Provisional Application 60/711 that on August 26th, 2005 submitted to, 774 right of priority is by being herein incorporated with reference to the full content with above-mentioned each application.

All publications of mentioning in this instructions and patented claim be all by identical being incorporated herein by reference, as each independently publication or patented claim all by indication especially and independently by with reference to merging.

The application relates to following common pending application, wherein each application is all by being incorporated herein by reference: submit to simultaneously, by Nicholas A.Grouf, Lucy Ann Lieberman, MaxMetral, Svein Rorvik, David Waxman and John Hastings Granbery invention, application number for _ _ _ _ _ _ _ the Systemsand Methods For Media Planning of (agency's file number is 31944.701.201), Ad Production, and Ad Placement; Submit to simultaneously, by Nicholas A.Grouf, Lucy Ann Lieberman, Max Metral, Svein Rorvik, David Waxman and John Hastings Granbery invention, application number for _ _ _ _ _ _ the Systems andMethods For Content Customization of (agency's file number is 31944.701.202); Submit to simultaneously, by Nicholas A.Grouf, Lucy Ann Lieberman, Max Metral, Svein Rorvik, David Waxman and John Hastings Granbery invention, application number for _ _ _ _ _ _ the Systems and Methods For Media Planning of (agency's file number is 31944.701.203), AdProduction, and Ad Placement For Television; Submit to simultaneously, by NicholasA.Grouf, Lucy Ann Lieberman, Max Metral, Svein Rorvik, DavidWaxman and John Hastings Granbery invention, application number for _ _ _ _ _ the Systems and Methods For MediaPlanning of (agency's file number is 31944.701.204), Ad Production, and Ad Placement For Radio; Submit to simultaneously, by Nicholas A.Grouf, Lucy Ann Lieberman, Max Metral, Svein Rorvik, David Waxman and John Hastings Granbery invention, application number for _ _ _ _ _ _ the Systems and Methods ForMedia Planning of (agency's file number is 31944.701.205), Ad Production, and Ad Placement For Internet; Submit to simultaneously, by Nicholas A.Grouf, Lucy Ann Lieberman, Max Metral, SveinRorvik, David Waxman and John Hastings Granbery invention, application number for _ _ _ _ _ _ the Systems and MethodsFor Media Planning of (agency's file number is 31944.701.206), Ad Production, and Ad Placement For Print; Submit to simultaneously, by Nicholas A.Grouf, Lucy Ann Lieberman, Max Metral, SveinRorvik, David Waxman and John Hastings Granbery invention, application number for _ _ _ _ _ the Systems and MethodsFor Media Planning of (agency's file number is 31944.701.207), Ad Production, and Ad Placement ForOut-of-Home Media.

Background technology

The exploitation of advertising campaign and the making of advertisement are often carried out based on the adhoc mode by the advertisement agency, and may be expensive and consuming time.

Existence is to the demand of the content that is used for various application.For each user makes content possibility more expensive.

Summary of the invention

Various embodiment of the present invention provides system or method, is used for better for advertiser's exploitation medium planning and can be used as the customized advertising that the part of such medium planning is thrown in.Other embodiments of the present invention provide system or the method for importing the content of creating customization based on the user.This customized content can use in advertisement or in other application.

Various embodiment of the present invention provides system or the method for creating customized content based on user's input.This customized content can use in advertisement or in other application.

Various embodiment of the present invention provides system or method, is used for better for advertiser's exploitation medium planning and the television advertising or other advertisements that can be used as the customization that the part of such medium planning throws in.Other embodiments of the present invention provide based on the user and have imported system or the method for creating customized content.This customized content can use in advertisement or in other application.

Various embodiment of the present invention provides system or method, is used for better the blurbing of developing the medium planning and can be used as the customization that the part of such medium planning throws in for the blurbing merchant.Other embodiments of the present invention provide system or the method for importing the radio content of creating customization based on the user.The content of this customization can be used in advertisement or in other application.

Various embodiment of the present invention provides system or method, is used for better developing the medium planning and can be used as the customization Internet advertisement that the part of such medium planning is thrown in for the Internet advertisement merchant.Other embodiments of the present invention provide system or the method for importing the internet content of creating customization based on the user.This customized content can use in advertisement or in other application.

Various embodiment of the present invention provides system or method, is used for better the print advertisements of developing the medium planning and can be used as the customization that the part of such medium planning throws in for the print advertisements merchant.Other embodiments of the present invention provide based on the user and have imported system or the method for creating the custom printed content.This customized content can use in advertisement or in other application.

Various embodiment of the present invention provides system or method, is used for better for the exploitation medium planning of outdoor media advertiser and can be used as the customization outdoor media advertisement that the part of such medium planning is thrown in.Other embodiments of the present invention provide system or the method for importing the outdoor media content of creating customization based on the user.This customized content can use in advertisement or in other application.

By providing the detailed description of illustrated embodiment below the reference, feature that the present invention may be better understood and advantage.

This summary of the invention provides about the descriptive information of disclosure and has not been intended to limit invention required for protection.

Embodiment

Though this illustrate and described preferred implementation of the present invention, what it will be apparent to those skilled in the art that is: only the mode as example provides this type of embodiment.Without departing from the invention, those skilled in the art can expect a large amount of variations, change and replacement.Should be appreciated that the various replaceable scheme that when realization is of the present invention, can use embodiment of the present invention described herein.Following claim is intended to limit scope of the present invention, and will also be covered by these claims at method and structure in these claim scopes and the statement of their equivalence.

According to various embodiments, advertisement described herein can comprise individual or its combination of following content: advertisement (commercial), and it can comprise television advertising (comprise terrestrial broadcasting, wired, satellite, closed-circuit system or other transmission or watch mode) and/or blurbing (ground, shortwave, long wave, satellite transmission or the issue of being undertaken by any other pattern or radio transmitting method); Advertisement is issued with any or its any being combined on the Internet or by the Internet in various forms or the form (comprising web website, rich media applications, Email and banner board); Print advertisements is in any or its any combination in magazine, address book register and/or the direct mail advertising that for example can be published in magazine, newspaper, sends with newspaper; In the outdoor advertising of various places issue, wherein the place comprises billboard, theater, cinema, restaurant and bar, elevator, traffic system and is used for throwing in any or its any combination in other spaces of outdoor advertising.

Fig. 1 shows the logic diagram according to the system of embodiment of the present invention, comprise one or more client computer R, advertiser can and buy the medium planning by these computing machines R exploitation, and generates and buy the customized advertising of being thrown in as the part of this type of medium planning.

This client computer R can comprise the web browser, such as the Microsoft explorer, or be used to show other client softwares of the web page (A, K, L and M) or be used for carrying out other mutual interfaces with server.This client computer and web server C be by network service, this network such as the Internet B or some other network such as Local Area Network or intranet.Fig. 1 illustrates several elements (D, E, F, G, H, I, J, N, Q and S) as independent entry, although should be appreciated that these can be that the part of web server system C maybe can be distributed on other computing machines and the storage system, and web server C can visit them by Local Area Network or other networks.These elements comprise computer program D (this computer program D comprises the instruction that web server C carries out), database (E, F, G, H, I, J and Q), facsimile recorder or printer or other external communications equipments N and html document S.

Below be the exemplary method that is used in combination with the system of Fig. 1, be used for exploitation and buy medium planning, customization and buy advertisement and according to this medium planning advertisement delivery.The web server provides web website, as the consumer's (such as advertiser) who uses client computer interface.The web page by web server C from storer that the web server is connected on the catalogue of html document S provide.Advertiser submits medium planning request via the Internet B to web server C from web page A.The web server submits to request to create the medium planning to computer program D.

The planning of this medium can be such planning, and it throws in advertisement at special group based on advertiser to the selection of target group's direct selection or industry and planning target, duration and budget information that advertiser provides.

Advertisement and planning can be adopted various media format described herein, such as TV, radio, the Internet, printing, open air etc.In one embodiment, system follows the tracks of in each different medium inventory separately independently, and at the ideal effect of determining medium so that optimize the information of using each medium in the process of each medium planning effect.In an embodiment of the invention, in the process that generates best medium planning, system considers audient's information and about the information of each medium.For example, according to an embodiment of the invention, system comes the possible effect of each different medium of comparison at each target market of user, and generates such medium planning, and it uses the medium at each equal better effects if in target market.

The planning of this medium comprises the tabulation of following content with various array configurations: the total cost that the internet mode of any (TV and/or wireless station), publication, place, advertisement, advertisement are planned each part with the price of period of broadcasting, each advertisement, advertisement with the market of broadcasting, timetable type (for example, broadcast based on scheduling or fixing the broadcast), the quantity of broadcasting and medium with date of broadcasting, advertisement.

Computer program uses the data that come from medium input database E, medium purchase rule database F and advertiser information database G to generate the medium planning.For example, these databases can be stored the information about multisystem operator (MSO) in the designated market area (DMA), in the area, region and/or head end (headend), this information comprise audient's information and regulation channel that MSO provides, scale of price (price tier) and during the various periods of each channel (time slot) on those channels the price list of the cost of playing advertisements.According to various embodiments, audient's information comprises or its any combination in the following content: ratio (for example, pouplarity) and other audient's information, such as colony, life style and brand/number of users information and profile are (for example, the data that come from the source such as MediaMark Research Inc " MRI "), with or the relevant data of its any combination in the following content: audient's leisure interest, the technology of using, the brand of preference, the amount of cost in different product and service, and/or come from various other sources, other population datas of service or input (for example, U.S. population census data).According to some embodiment of the present invention, each audient's information is classified and/or use it for each channel according to colony's classification (for example, age group, sex, family etc.).In the exemplary embodiment, computer program will be based on this information and other data (for example, the cost that target group are exerted an influence and/or the price of each point data) generate the medium planning, this medium planning will planned to provide advertisement in the corresponding to one or more medium of target with the medium of user's appointment, and (based on pricing information, pouplarity and audient's information) (for example select these medium, TV, radio, the Internet, printing, outdoor or other) and various medium property (for example, the channel that is suitable for, date, place etc.), so that in assigned budget, target group are exerted an influence.According to the embodiment of the present invention, (price point) (and/or budget) provides the rank of adline and/or each medium at each price point.

Embodiments of the present invention relate to the medium planning that generation is used for TV.The planning of this medium comprises the tabulation of following content: the total cost that TV station, advertisement plan every part with the price of period of broadcasting, each advertisement, advertisement with the market of broadcasting, timetable type (for example, broadcast based on scheduling or fixing the broadcast), the quantity of broadcasting and this medium with date of broadcasting, advertisement.According to the embodiment of the present invention, the system of Fig. 1 is used to develop and buy the medium planning that is used for TV, customizes and buys television advertising and plan advertisement delivery according to these medium.The web server provides web website, as the television advertising consumer's who uses client computer interface.The television advertising merchant submits medium planning request from web page A to web server C via the Internet B.The web server submits to request to be used for the medium planning of TV with establishment to computer program D.In the exemplary embodiment, the planning of this medium can be such planning, and it throws in advertisement at special group based on advertiser on TV to target group's direct selection or industry is selected and advertiser provides planning target, duration and budget information.The planning of this medium can be the tabulation of following content: TV station, advertisement plan every part total cost with the price of period of broadcasting, each advertisement, advertisement with the market of broadcasting, timetable type (for example, broadcast based on scheduling or fixing the broadcast), the quantity and this medium that broadcast with date of broadcasting, advertisement.Computer program uses the data that come from medium input database E, medium purchase rule database F and advertiser information database G to generate the medium planning.For example, these databases can be stored the information about multisystem operator (MSO) in the designated market area (DMA), in the area, region and/or head end, this information (for example comprises various colonies classification, age group, sex, family etc. per year) in the rate information (for example, pouplarity) of each channel and regulation channel that MSO provides and during the various periods of each channel (time slot) on those channels the price list of the cost of playing advertisements.In the exemplary embodiment, computer program will be based on this information and other data (for example, the cost that target group are exerted an influence and/or the price of each point data) generate the medium planning that is used for TV, this medium planning will provide the corresponding to a plurality of positions of medium planning target with user's appointment, and (based on price list information, pouplarity and audient's information) selects channel and period, so that target group are exerted an influence, described selection allows the position in the budgetary purchase desired number of regulation.

Embodiments of the present invention can comprise the application of the blurbing that third party, radio station or the service in the DMA sell (comprise terrestrial radio and based on the subscriber with based on non-subscriber's satellite radio electric sign), as national program of cartel (being similar to national broadcasting TV) or spot market program (being similar to spot market broadcasting TV).Embodiment can be used in the spot market program that sell cartel program or this locality of local or national sale.Embodiment can be applied to by independent radio or the advertisement bought by the company that sells a plurality of radio station, and can be applied to based on each day and/or period weekly, and/or based on the advertisement of the combination in any purchase of appointed program.According to embodiment, the appointment audient that the psychological variable that the selection of date and period is wished to reach at advertiser (for example, life style or interest are selected) and/or colony's (for example, age, sex etc.) limit.

In having the embodiment of blurbing, database can be stored about the information according to DMA (being decomposed into particular locality, region, head end or zone) wireless station, this information (for example comprises various colonies classification, age group, sex, family etc.) in each channel pouplarity information (for example, use third party's service of measuring or instrument) and specify and come from the possessory price grade of cellular carrier or radio station, and during the various periods (time slot) in those wireless stations the price list of the cost of playing advertisements.In the exemplary embodiment, computer program will be based on this information and other data (for example, the cost that target group are exerted an influence and/or the price of each point data) generate the medium planning, these medium plan to provide a plurality of medium with user's appointment to plan the position of congruence and the wireless station that (based on pricing information, ratio and audient's information) selection is exerted an influence to target group, and this selection allows in the position of stipulating that budgetary purchase is wished.

Embodiments of the present invention can comprise the online Media of national purchase, and/or according to DMA, area and areal type model buy in the localities or as the application of the online Media of target.Embodiments of the present invention can comprise the application based on the online Media advertisement of the sales of the contents of website, and the website that exerts an influence of the consumer that selects they are wished of advertiser.According to various embodiments, to the price of online Media based on the type (title, paid search, Rich Media) of advertisement, quantity that advertisement is represented, in the advertisement click and/or based on the beholder who takes the predefine action.

In having the embodiment of Internet advertisement, the medium planning can comprise the tabulation of the web website or the web website of advertisement delivery, or advertisement is with the e-mail address that sends to, advertisement will be distributed on the date that web went up or sent to email list, based on adline (for example, Rich Media, banner board, Email, stream montage on the third party web website, pop-up advertisement, click enters the formula advertisement) each advertising rates, will broadcast the market of advertisement, advertisement is with the web website that broadcasts, advertisement is with the time span of broadcasting, the frequency that advertisement occurred in the amount in preset time, the total cost that total quantity of broadcasting and medium are planned each part.Computer program uses the data that are exclusively used in online Media that come from medium input database E, medium purchase rule database F and advertiser information database G to generate this medium planning.For example, database can be stored about national concern or according to the information of the web website of DMA (be decomposed into designated area, region or than the zonule), this information (for example comprises various colonies classification, age group, sex, family etc.) in advertisement every kind of online form metrical information (for example, use third party's service of measuring or instrument) and if available, specify during the various periods (time slot) at the price of the online formal playing advertisements of those advertisements and the pricing information of cost.Database can be stored other information about the various channels of online advertisement, comprises email list and other marketing program based on web.In the exemplary embodiment, computer program will be based on this information and other data (for example, the cost that target group are exerted an influence and/or the price of each point data) generate the medium planning, these media plans will provide the corresponding to advertisement of medium planning target a plurality of and user's appointment, and (based on pricing information, ratio and audient's information) selects the online form of advertisement that target group are exerted an influence (for example, Email, poster, Rich Media, pop-up advertisement etc.), this selects the advertisement of permission in the desired quantity of budgetary purchase of regulation.According to embodiment, this selection comprises the various combinations of pouplarity, audient information etc. based on the factor of listing here.

Embodiments of the present invention comprise use internet site by third party's survey instrument audience measurement (for example, the quantity of user and colony), or use other and measure, be included in the embodiment according to advertiser and can click advertisement link and the visitor that obtains or sale and/or other number of transactions are measured the surf the Internet effect of advertisement of the web of this advertiser website from the beholder.

In having the embodiment of print advertisements, medium plannings comprises or its any combination in the following classification: national, provincialism or the printed publication of buying in the localities, address book register, direct mail advertising and above publish other form printed matters of advertisement.Embodiment is included in the print media that circulates in that national magazines and/or this type of or other are bought in less area and/or the limited area and throws in print advertisements.Can use print advertisements, such as based on the content of the circulation of publication, reader's colony and publication and the print advertisements of selling.Finish audient's circulation and other published informations by third party's survey instrument.

In having the embodiment of print advertisements, the medium planning can comprise or its any combination or other print medias in the following classification described herein: the newspaper and/or the national publication (for example, USA Today, Time-Life News etc.) that comprise the circulation of this locality or provincialism.Embodiment can comprise the advertisement that use is sold based on the size and the color of the input in magazine or newspaper, advertisement.Embodiment can comprise by the information of third party's survey instrument use about audient's circulation and other published informations.

Medium plannings can comprise the tabulation of following content: printed publication, magazine and/or newspaper, address book register, direct mail advertising and other forms of printed matter, advertisement are with the price of date (for example comprising issue, reel number) of broadcasting, each advertisement, advertisement market, the publication quantity of playing advertisements and the total cost that medium are planned each part with issue.Computer program uses the data that are exclusively used in printed publication that come from medium input database E, medium purchase rule database F and advertiser information database G to generate this medium planning.For example, database can be stored about the information according to the printed publication of niche (niche), the market segmentation, geography (be decomposed into designated area, region or than the zonule) classification, this information (for example comprises various colonies classification, age group, sex, family etc.) in every kind of division audient's information (for example, using third party's service of measuring or instrument) and specify the price grade and on those magazines or newspaper, publish the pricing information of the cost of advertisement.

At the embodiment that is used for the outdoor media advertisement, that medium plannings can comprise is national, provincialism or in any configuration of the outdoor media advertisement in place.This series advertisements can comprise in local media and/or billboard, vehicles outside surface (transit exterior), the shop and the input in other places, video, skywriting etc.Embodiment can comprise such planning, and advertisement will be sold based on projection (showing), the ratio that is exposed to individual in the given market of these medium in this planning.Information about projection can and provide by third party's measurement.According to embodiment, this information can merge to medium and throw in the database.

The planning of the medium of outdoor media advertisement can be the tabulation of following content: place, advertisement with the price of date of issue, each each advertisement of place, advertisement with the market of issue, the total cost that medium are planned each part.Computer program uses the data that are exclusively used in outdoor media that come from medium input database E, medium purchase rule database F and advertiser information database G to generate this medium planning.For example, database can be stored about the information according to the outdoor place of DMA (being decomposed into designated area, region, head end or zone), this information (for example comprises various colonies classification, age group, sex, family etc.) in each place rate information (for example, using third party's service of measuring or instrument) and specify various outdoor places and at the price list of the cost of those place releasing advertisements.In the exemplary embodiment, computer program will be based on this information and other data (for example, the cost that target group are exerted an influence and/or the price of each point data) generate the medium planning, the place that this medium planning will provide a plurality of medium with user's appointment to plan the corresponding to advertisement of target and (based on pricing information, pouplarity and audient's information) selection is exerted an influence to target group, this selection allows the advertisement in the desired quantity of budgetary purchase of regulation.

According to embodiment, template be browsed and be selected in advertiser also can at the web page L that obtains from advertisement formwork database J, and, maybe can select to use the option of its own advertisement (it can be uploaded to advertisement putting database H) to customization web page M input customized information.

Consequent medium planning is stored among the advertisement putting database H.The medium planning that generates can show so that edit/ratify via web page K to advertiser.Advertiser can edit, preserves and/or buy this medium planning.

The advertisement of the medium planning of approval and customization (via e-mail, fax, the web page or other modes) sends to the one or more media representatives shown in the P place, such as the demonstration place or the blazer of broadcaster, publishing house, web website or advertisement.Can send advertisement with one in medium or the transmission method or combination, for example, digitally or via some other medium send, these other medium can comprise tape (DigiBeta, Beta SP,

Or other forms) or other medium.Demonstration place or the media representatives the blazer such as broadcaster, publishing house, web website or advertisement attempt according to this advertisement that medium planning is play and/or demonstration is finished.Can be by using credit card information among the advertiser information database G or other form of payment to this charge advertisers.The royalty information of each object can be stored among assets/royalty database I in the advertisement of having finished.Computer program can use this information to calculate and pay the royalty of advertisement automatically, and this can be used for following arbitrary content or its combination: video, music, acoustics, still frame, figure, text, special-effect and/or other media object of using in this advertisement.

Fig. 2 shows the block diagram according to the web server system architecture of embodiment of the present invention, is depicted as 200 to this web server system globality.Shown in the illustrative embodiments of Fig. 2, this web server system can comprise the processor 202 that is used for processing instruction, such as Intel Pentium ^TMProcessor, AMD Athlon ^TMProcessor or other processors.Processor 202 is connected to chipset 204 by processor bus 206.This chipset 204 is connected to the visit of random access storage device (RAM) 208 and 202 couples of RAM 208 of management processor by memory bus 210.This chipset is also connected to peripheral bus 212.This peripheral bus for example can be PCI, PCI-X, PCI Express or other peripheral buses.Web server system 200 also comprises one or more network interface unit (NIC) 214, and this network interface unit (NIC) 214 is connected to peripheral bus and is used to be provided to network, such as the Internet B, network interface.External memory storage 216 such as disk array or other nonvolatile memories also is connected to peripheral bus 212.

Software D, database 218 and html document S are stored in the external memory storage 216 or in other computer-readable mediums, and can be loaded among the RAM 208 so that used by processor.The data division that comes from database 218 can be loaded in the data structure 220 in the storer 208, or is loaded in other computer-readable mediums so that processor 202 is handled according to software D.Web server 200 comprises the operating system that is used for management of system resource, such as Microsoft Windows NT, Linux or other operating system, and the application software of on operating system, moving, be used to realize that HTML server, medium planning generate and use and the advertisement formwork customized application.Shown in 222, cross reference or link that database can comprise are each other inquired about and are obtained information with permission.In the exemplary embodiment, database can be relevant database and can use standard query language (SQL) or other mechanism to inquire about.

Fig. 3 is the exemplary database pattern that can be used in combination with embodiment of the present invention.Fig. 3 shows the example form of the data that are stored in the database 218 and the contact between data item and various form.The sets of tables on the left side has been stored channel/position data 302, and middle sets of tables has been stored the sets of tables on medium planning data 304 and the right and stored advertisement/camera lens (footage) data 306.

Fig. 4 shows 406 and is used for selecting and buys the example flow diagram of medium planning, show database that the method uses at 408 places and the I/O information of each step in 410 places show about the method.Fig. 5 shows the more detailed process flow diagram (and comprising the step that generates and buy customized advertising) that is used to select and buy the medium planning.Fig. 6-14 shows the exemplary screen shots of the web page, and this web page can be presented on the client computer R in conjunction with the method for selection shown in Fig. 4 and Fig. 5 and the planning of purchase medium.The illustrative methods of selecting and buying the medium planning is described referring now to these figure.

Shown in the step 501 shown in step 401 and Fig. 5, at first, the inquiry user wishes advertisement delivery wherein as shown in Figure 4.The exemplary web page that is used to ask this information has been shown among Fig. 6.As shown in Figure 6, the user can pass through the positional information assigned address, and positional information can be the various array configurations of city, state and/or country (referring to 602) or postcode (or country code) (referring to 604).Then, the computer program D on the web server system 200 (referring to Fig. 1 and Fig. 2) uses this positional information to inquire about medium and throws in database E with designated market area (DMA), area, region and the head end of determining this assigned address and the MSO that is used for the zone.Medium are thrown in database E can comprise postcode form that this information and postcode are associated and city or county's form that this information and city or county are associated.The output of this step is the web page that shows the market that can use for the postcode or the city of user's input.Fig. 7 shows the example web page in the market that demonstration can use for SantaBarbara/San Luis Obispo/Santa Maria DMA.

Then, shown in the step 502 shown in step 402 and Fig. 5, the user can select desirable market as shown in Figure 4.For example, can be used for this purpose at the check box 702 shown in 702 places among Fig. 7.As describing at 402 places in frame 410, the market of selection can be used to search price list, available medium inventory counting, distribution rule and method and such as the web website of MSO, web website, broadcaster, publisher, advertisement or the scheduling requirement of the media representatives place or the blazer.For example, medium are thrown in database E and can be comprised media representatives' form that this information and each media representatives and/or blazer are associated.Can viable medium mechanism and/or the blazer (based on selected market) of Query Database to determine in the medium planning, to use.This can be stored in the data structure in the storer 208 or in the database (such as advertiser information database G) so that use after a while.

Then, shown in the step 503 shown in step 403 and Fig. 5, require the user to specify and be used for industry or the community information that medium are planned as shown in Figure 4.Should be appreciated that, in different embodiments, can change the order (as shown in Figure 5, step 503 has the order different with Fig. 4 with step 504) of each step.

Fig. 8 shows the web page that is used to ask industry or community information.Shown in 804, menu can be used to choose a trade.This menu can be from senior classification.After having selected classification, at 802 places this classification is shown with the form of page present position navigation hint (breadcrumb).Then, menu 804 will illustrate selection in this classification with the level form.In Fig. 8, the user has selected " food service " as top classification, is " grocery store ", " niche (niche) market ", " special " then.The product that menu 804 shows in this " specially " classification is selected.Can specify various other industry classifications in stratification ground, such as art and amusement (it can have subclass, and such as " club and night life ", subclass has son to be selected, such as " bar and public house " or " karaoke bar ").Other example categories can comprise " automobile ", " commercial and occupation service ", " clothes and annex ", " group and government ", " computing machine and electronics ", " building and contractor ", " education ", " food and food and drink ", " health and medicine ", " household and gardening ", " industry and agricultural ", " law and finance ", " medium with communicate by letter ", " personal nursing and service ", " real estate ", " shopping ", " motion and pastime " and " tourism and traffic ".Other industry classification and subclass can with cross reference in other embodiments and in every way and intersection be listed and/or index.

The industry of user's appointment can be used with intended target colony by computer program D.Each industry can be associated with the target group among the Q of population data storehouse.Can determine colony by industry report or other standards.In other embodiments, can revise this colony based on the typical colony that other users in the same industry mutually select.Replacedly, the user can import concrete colony by selector button 806.Then, the user can import the target group that (in dialog box or from menu or other modes) is used for the medium planning.These target group can be any classifications (for example, pouplarity classification) that audient's information can be used.Example comprises age group (for example, 18+, 12-24,12-34,18-34 etc.), sex (man or woman), family's feature (for example, income, population, whether child is arranged) or the like.Computer program D uses this community information to be identified for useable medium mechanism (for example, network/channel of available MSO) (determine in step 402/502, export feasible media representatives) is carried out the weight of rank.Then, at given target group and audient's information (for example, all be stored in network pouplarity or MRI information among the medium input database E), computer program D generates through network layer rank, customization from available media representatives with the order of expectation.This can be stored in the data structure in database 218 (such as advertiser information database G) or the storer 208 so that use after a while.Below further describe the weight and the rank of network.

Shown in the step 504 shown in step 404 and Fig. 5, require the user to select the target and the budget of medium planning as shown in Figure 4.Fig. 9 shows the example web page that is used to obtain this information.As shown in Figure 9, can be in 902 input titles with the sign planning.Clauses and subclauses in the medium planning form among the advertiser information database G can be used to store medium planning title and other information of specific user.This user can 904 the indication these plannings budget, 906 the indication propaganda activities target, 908 the indication propaganda activities Start Date and 910 the indication propaganda activities duration.Instance object can comprise " incident in limited time ", " popularity ", " response " or other targets.Target can be bought various rule associations in the form among the rule database F with medium.Shown in 404 in the frame 410 of Fig. 4, computer program uses budget, target and timetable to generate the recommendation media time table of this medium planning.The illustrative computer program can be assessed network, number of positions, period, date, ROS, and still fixedly input, area or region, contributive rate, frequency and cost are determined the planning recommended so that buy rule among the rule database F based on medium.Below, further describe the exemplary method that generates the medium planning of recommending.As shown in figure 10, the output of this step is the medium planning of recommending.As shown in figure 10, can indicated channel (1002), date (1004), period (1006), each price of broadcasting (1008), market (1010), timetable (1012), broadcast the cost (1020) of (1014), contributive rate (1016), frequency (1018) and each clauses and subclauses.In replaceable embodiment, not display frequency and contributive rate.Also can use other configurations shown.Shown in 1022, the user can also edit each clauses and subclauses in the media time table that proposes.As shown in figure 11, can be kept at medium plannings among the advertiser information database G and the user can check the tabulation of having preserved planning.The user can select any planning so that check them once more on the screen that is similar to Figure 10 or another form.Figure 12 shows another web page, is used to check the planning of preservation.Shown in 1202, this web page indication is not selected advertisement at this planning.As described below, can be according to planning the advertisement that selection is used to throw in.When having selected advertisement, the sketch map of advertisement can be shown at 1202 places for planning.

Shown in the step 505 shown in step 405 and Fig. 5, the user can consult and buy the medium planning then as shown in Figure 4.Shown in step 506, the user can be planning input payment information.Figure 13 illustrates the exemplary web page that is used for this purpose, except other aspects, the user can Enter Your Credit Card Information 1302.When having selected " finishing purchase " button 1304, can charge on the appointment credit card to user's purchase based on the total cost of this planning.Sum up the page (shown in Figure 14) and can finish the demonstration of purchase back, it shows the summary information about this medium planning.

Submit to the medium planning to be stored among the medium purchase rule database F to MSO or other broadcaster with the rule of purchase location.For example, can be at the form (date/period of the position that will broadcast, position broadcast, the channel/network of position, timetable (ROS or fixing), price, total cost etc.) of each MSO memory command and the mode (for example, by Email, fax, the web page, other network interfaces or other modes) of submiting command.The also mode (for example by Email, fax, the web page, other network interfaces or other devices) that can buy form and other requirements of stores advertisements among the rule database F and submit this advertisement at medium at each media representatives (for example, MSO, broadcaster, publisher, web website etc.) or blazer.In case the user selects and buys the medium planning, and select and bought the advertisement that is used for the medium planning, then computer program can be bought rule database F from medium and obtain each media representatives that will be used for this medium planning or blazer's form and transmission requirement.Then, can throw in order and submit advertisement to each media representatives or blazer according to the ad hoc rules (for example, form and transmission rule) of blazer or media representatives, wherein ad hoc rules is bought the rule database F from medium and is obtained.

Figure 15 A, 15B and 15C show the additional information about the exemplary method of the medium planning that is used to generate recommendation.Shown in Figure 15 A, the target of medium planning and the parameter correlation connection that in generating the medium planning, uses.These parameters are stored among the medium purchase rule database F and the target type different with each is associated.Shown in 1502, specify the duration (as mentioned above, although the user can specify the different duration in some embodiments) of recommending at each target.Shown in 1504, also can mix (tier mix) according to the target given level.Higher grade will have the high-quality channel in each position cost more (specifying) in price list.Shown in 1506, each target can also be associated with " period " of recommending, the time period that " period " assigned address of this recommendation should be play (for example, daytime, afternoon, evening, the whole night are shown in 1510).Shown in 1508, the optimal number of position (for example, every day or frequency weekly) is associated with each target.

In conjunction with as described in the step 403 among Fig. 4, computer program is to the network rank and generate the customized network level so that the medium planning of determining to recommend as top.These 1512 places in Figure 15 B further describe.Shown in 1512, network is assigned to (based on all available media representatives that determine at step 402 place) in the grade according to price.Determine target group's quantity n (in this illustrative embodiments, each selection equals a sex and age group).By coming network is carried out rank with each audient's information (such as pouplarity) addition of each colony and with the total n of total amount divided by target group.If do not select colony, then come network is carried out rank according to audient's information (such as pouplarity, for example total pouplarity).At 1514 places, computer program is checked the availability of top network in suitable grade then.Then, at 1516 places with the cost (in this embodiment, employed acquiescence price be ROS price) of budget divided by each position.In step 1518, computer program determines that number of positions on budget is whether greater than the optimal number (as shown in Figure 15 A, the both is determined by target) of position in one period duration.The additional step that adopts with step 1518 has been shown in Figure 15 C.If the quantity of position is greater than optimal number, so at 1520 places, computer program determines whether the position of optimal number is available on network.The availability of each network is stored in medium and buys among the rule database F (shown in Figure 4).If available, those positions are included in the medium plannings and method proceeds to step 1530 (among Figure 15 B) so.If unavailable, shown in 1522, check the available network of time high rank so.If the quantity of position is less than optimum value, so at 1524 places, computer program is determined that the position of this quantity is whether available and is transferred to the next step in the process or check the network of time high rank, shown in 1526.At step 1528 and 1529 places, method all proceeds to step 1530 (Fig. 1 5B), and check next available network and at 1532 places with residual divided by the cost of each position.Then, method turns back to step 1518 and continues and uses up (or up to reaching some other threshold value) up to budget.

Below be to generate further describing of the medium course of planning of recommending according to another example embodiment.Computer program is determined following content the medium planning of recommendation as input:

The area tabulation of 1) advertising

2) Qi Wang colony's range list

3) time period of Zuo Guanggaoing

4) target of propaganda activity

The gained result is the available period tabulation that is complementary with these inputs.This object definition a plurality of constants of formula, that is:

1) duration of propaganda activity acquiescence

2) budget in grade is cut apart

3) the time intersegmental (daytime, afternoon, evening and the whole night) cutting apart to advertisement

4) broadcast the optimal number of position weekly

The illustrative methods of suggestion period may further comprise the steps:

1) throws in database from medium and obtain all price list timetables with the local channel bundle the area of asking and population data of being correlated with and any salable period of getting in touch with described price list timetable.

2), per half an hour, find average audient, then divided by the original score (raw score) of price to obtain each timetable of each position at the colony that is asked for each timetable.

3) cut apart this timetable according to grade and according to the Target Assignment budget of propaganda activity.

4) in each grade, based on constantly timetable being divided into bucket (bucket), and according to the proportional distribution budget of determining by the propaganda activity target.

5) the original score according to them sorts to timetable, thereby and they are rounded up makes a plurality of timetables have identical score.

6) randomly or based on their availability the timetable with identical score is resequenced.

7) choose the highest channel of score in any bucket, and find the timetable that is used for this same channel in other barrels amount.According to ratio, distribute by the defined number of ads of the optimal number of propaganda activity target to timetable by the propaganda activity object definition.In case distribute, just from bucket, remove this timetable, and repeat to use up up to budget.If computer program can not distribute advertisement to reach optimum network (because availability or budget constraints), then transfer to next network on this network.

8), then reduce the duration of propaganda activity and trial once more if computer program can not distribute advertisement to meet the quantity of the best or appointment on any channel.

9) in case budget uses up, obtain the position reservation of distribution, relevant period and play count, and they are shown to the user as the part of recommending the medium planning.

Figure 16 shows and can be stored in the exemplary price list that medium are thrown in database E and are used in combination with said method.

Except aspect discussed above, Fig. 5 shows the step that generates and buy the advertisement of customization.Based on the technical method that forms the customized media sequence by medium template described here, the user can create the advertisement of customization from advertisement formwork.This template can adopt the various forms that is suitable for various media formats, and wherein various media formats comprise TV, radio, the Internet, printing, open air or according to other medium of various embodiments.

The information of utilizing additional media objects or user to provide is come custom built forms.The medium template can comprise object video, audio object, image object and text object and edit decision list (EDL), and wherein this edit decision list indication is used for the time shaft of each object of play sequence.Media editing software can be used for media object is compiled media file, such as windows media player or Quicktime file.The user can play media file from the web page have general information the to check media sequence of (for example, be under the situation of advertisement in media sequence, general information can be common store title, offscreen voice etc.).Can show dialog box to the user, thereby show customizable template elements, such as all or the part in offscreen voice, background music, text, sign or other object videos, audio object, image object or the text object, these contents more than playing during the media sequence part.The user can key in new text for the customizable part of offscreen voice, or selects or upload other customized media objects that use in media sequence.Then, shown in O among Fig. 1 template is cut out, it can be the combination of automated procedure and manual process.For example, can automatically load new images and be inserted among the EDL so that show partly that in the expectation of media sequence perhaps the text for user's input manually writes down new offscreen voice.After creating or uploading the media object of all customizations, edit the media sequence that customized and its transmission (the web page or other modes via e-mail) is used for ratifying to third party (such as advertiser) according to EDL.

For example, in having the embodiment of Internet advertisement, template can comprise the Rich Media's online advertisement that is pre-existing in or be used to create other templates of customized advertising.The user can play the advertisement formwork that comes from web page M to check and/or to listen to the have general information advertisement of (for example, common store title, offscreen voice etc.).In the situation of e-mail advertisement, according to various embodiments, the user can carefully check e-mail address and other information that are allowed to as much as possible.In static online advertisement situation (some banner board, pop-up advertisement etc.), according to various embodiments, the user can check static online advertisement.Can show dialog box to the user, thereby show customizable template elements.Then, shown in O among Fig. 1 template is cut out, it can be the combination of automated procedure and manual process.Advertiser is edited and sends it in the advertisement of customization be used for approval (the web page or other modes via e-mail).

Figure 17-A shows a kind of system, and this system is used for multimedia sequence is assembled into the multimedia sequence of customization, thereby plays on transmission network.The medium template stores is in database.For the user plays this template, and the prompting user provides customized information.Receive this customized information and itself and form assembly are used for playing as the media sequence of customization after a while from the user.

Shown in Figure 17-A, the video clipping that comes from medium camera lens 1701 is stored in the video clipping storehouse 1702, and audio clips is stored in the audio clips storehouse.Video/audio software for editing 1704 handles and comes from the media object such as the video and/or audio montage of storehouse 1702 and 1703, and the template media sequence 1707 that is provided for playing.Template is converted to the form that user's (such as Quicktime or windows media player) can play.Then, store these templates so that external user can be visited, so that preview.According to an embodiment of the invention, template is stored on the web server.

Figure 17-B shows and uses metadata to help the customization of media sequence (such as advertisement).Each advertisement formwork can be stored in the project.Each project can comprise metadata 1735.Metadata 1735 comprises which part of description template can be by the data of advertiser's change.Metadata can comprise or its various combinations in the following content: (1) describe advertiser's title, position, slogan, telephone number text or can be because of any other different text of advertiser; (2) image of sign, StoreFront picture, commodity picture for example; (3) video in commodity or shop, or other cinema scenes relevant with advertisement and/or (4) audio fragment that is used for advertisement comprise voice, background sound, music and other audio frequency or content.By some or all foregoing is provided, user (advertiser under the case of advertisements) can change the outward appearance of primary template and create the version of customization.

Metadata can also be otherwise be associated with storing with each template except project and/or the media sequence or the advertisement of customization.In describing the project of advertisement formwork, exist the additional tags (invisible montage) that embeds with determine primary advertising which partly be customizable.By adding guiding character (#) this element is carried out mark to the name of element.The name of element is referred to as label and uses, and is used for describing this element to advertiser what is represented.In addition, be used for the default contents of descriptive element and tell the help the character string how user uses this element more than two territory.

Database and computer program will recognize these elements and make them can be used for gray customization via the web page 1730.On the public web page, can store it in chronological order according to the time that element appears in the advertisement, thereby make the user carry out customization more easily.Therefore, the user selects 1731 templates and checks the tabulation in 1732 customizable territories.If element is a text, then the page will show that 1733 edit boxes are with acquisition of information.If element is image, audio or video, will show that then 1733 upload dialog box.Then, the user submits to 1734 to be used for the sequence of further handling so that generate custom sequence according to user's input customization.

Finish and after the information that provides has been provided in advertiser, submit to advertisement at user interactions so that handle by tailoring process.The EDL that revises is provided for video/audio editing machine 1715, then provides the new object (such as an EDL and/or XML) that is associated with the custom metadata of having submitted to.In this process, the information that provides is used for replacing advertiser and need has selected the element that is labeled replaced, and media sequence template (such as advertisement formwork) saved as is ready to the final advertisement (for example, being kept in the final data storehouse 1750) that will issue.Media sequence is provided to transmission network or publisher by suitable medium 1752 (such as network), to show to the third party or to check 1743 by the user.

According to the embodiment of the present invention, template can be in the transmission over networks such as the Internet, so that play on remote user computer, makes the user can check the media file of template and imports correct customized information.According to embodiment of the present invention, for the various display sets shown in the user are formed in the web server and are controlled by it.System is by the user interface play template media sequence such as the web page 1708.User interface can comprise the media player of play template media sequence.System prompt the user provide customized information.This system comprises that the prompting user provides the software of each customized content/information 1710.Then, will be by the web server such as the database of the information uploading the customer-furnished customized image data on the system.

As shown in figure 18, the embodiment of web server comprises the software that makes custom system show the set of different templates 1800, and in different templates 1800 set, the user can select to be used to one or more templates of customizing/buying.Template 1800 is represented that by icon 1801-1810 these icon display are from the image of different templates.The user can be such as the template of selecting by the zone 1811 of clicking template 1801 to be used to play.Metadata is used for template and their icon, title, description and other identification characteristics are separately associated.The embodiment of system uses this type of metadata that the user can be searched for and indicating template by specific criteria.

As shown in figure 19, this system comprises and makes custom system show software about the additional information of each template media sequence.This software can make custom system show to come from the image of template 1901 and about the information 1902 of template.This software allows the user to select to customize 1903 templates and adopt various measures 1904 on template, such as it being added to collection or sending this template by Email or other transmission.

The information that template media sequence and user are provided makes up so that create the multimedia sequence of customization.According to embodiment, store this template with such form, it is made up of object, and these objects comprise stipulates which video, audio frequency and image object are combined to form the EDL of the multimedia sequence that will play.Template also comprises metadata, and this metadata is specified the many aspects of customizable EDL institute defined nucleotide sequence.This metadata also is used for definition should show so that the prompting user imports customized information to the user for which dialog box.

As shown in figure 20, this system comprises the software of prompting customization template.Image 2001 comes from template.Input 2002 allow users provide can with the customized information of the incompatible establishment customized media of template group sequence.For example, system comprises that software provides the various combinations of following content to allow the user: offscreen voice (2003), sign (2004), other images (2005), text (2006), comment and note (2007), (2008) and/or other customized information/objects are instructed in pronunciation.Collection is about user's profile data 2009 and carry out related with the customized media sequence it.

System provides the option of buying each custom sequence (for example, be advertisement as infructescence, then provide the option of buying customized advertising to the user) to the user.Software provides user interface to buy to allow the user, shown in 1711.

As shown in figure 21, the embodiment of system comprises the software of display media arrangement set information, wherein the propaganda activity of all advertisements in this way of media sequence.This information can comprise Global Information 2101 about propaganda activity, about the information 2102 of broadcast time and about the information 2103 of each media sequence, it can comprise customization or other advertisements.For example, be the advertisement of customization as infructescence, then system shows general information (2104) and the information (2105) about customizing about advertisement.

As shown in figure 22, the embodiment of system also comprises the software to summarizing with user-dependent media sequence (such as advertisement).For example, under the situation of advertisement, system shows the set of the advertisement 2201-2202 that is selected by the user and/or buy.Information about each media sequence (for example, advertisement) can show with row or extended formatting.As shown in figure 24, system comprises the software that allows the user to ratify each advertisement.After the customized advertising 2401 of finishing the user, the user receives email notification 2404.The page 2403 is consulted in the user capture advertisement, and this can carry out after finishing the summary page that customized advertising 2404 or user capture have unsettled advertisement 2404.The user can ratify advertisement 2405, the modified advertisement 2406 of approval or user can Report a Problem 2407.After the approval advertisement, the user can check the advertisement 2408 after the approval.After having ratified amended advertisement, the user can check the advertisement page of the approval with indication, and this indication expression changes does not also finish 2409, and when change is finished to user notification 2411.When user report problem 2407, advertisement remains on pending status 2410 and carries out solution process 2412, and according to various realizations, this solution process can be off-line or automatic.

As shown in figure 23, the embodiment of system comprises the software that media sequence set grouping is summarized.For example, under the situation of advertisement, group can be propaganda activity.Summary information 2301 shows ongoing propaganda activity, and summary information 2302 shows current propaganda activity, and summary information 2303 shows history.

The customized media sequence can form in component software based on the customized information that the user provides, and all the cutting out in this way of this component software followed the tracks of software 1713 and video/audio editing machine 1715, and these softwares use the template that comes from template database 1712.The media sequence (such as the advertisement of customization) of customization is provided to user (such as advertiser) by electric transmission (such as passing through Email) 1717.Can be to be used for showing that the final form 1717 with final approval (showing by interface 1719) provides media sequence.Then, media sequence is transferred to transmission network is used on other system 1721, showing and/or playing, play such as spectators to cable TV network.

According to an embodiment of the invention, template and each customized user data separate storage.In the time will playing the integrated multimedia sequence, template and customized user data are provided for transmission network and are assembled into the integrated multimedia sequence and play to spectators in transmission network.

Refer again to Fig. 5, the user can select and buy advertisement.This system provides software to select advertisement 520 to allow the user.In order to buy advertisement, the system prompt user imports personal information and obtains this personal information 524, and affirmation 525 is provided and buys receipt 526 to the user then.System is to user prompt user's budget 527, and the permission user consults and/or buy each medium planning 528.System provides to the user and creates the new advertisement and/or the option 521 of search advertisements.System provides about the details of advertisement 522 and based on the user and imports customized advertising 523.Then, with consequent advertisement and the user associates and show on respective page 529.Usually top sequence can be applied to need not to be the media sequence of advertisement, thereby allow the user to buy, customize and/or store each sequence.

According to the embodiment of the present invention, system comprises the software that uses the royalty of content based on use in the automatic computing medium sequence.The summation of content has the relevant number percent of tax revenue, and the relevant number percent of this tax revenue receives at all the elements in the sequence.Be based on for the royalty of the specific part of content payment that percentage of time in the sequence of play content specific part wherein calculates, thereby be based on the proportional part of the royalty that reproduction time receives at all the elements at the royalty amount that the content specific part receives.For example, under the situation of advertisement, the royalty of all the elements can be the X% of income.For the specific part of content, its royalty can be multiply by the percentage of time of playing part based on X%.This royalty can be multiply by other factors and/or ratio, with distribution royalty suitable between various content parts.For example, if having various videos, audio frequency and the image section of the content of playing simultaneously, then can distribute royalty based on reproduction time and other factors.Correlative factor can be stored in the suitable data storehouse, such as assets/royalty database I.

Can give various other exclusiveness of level to the various users of content in the system.This exclusiveness can be geographic and/or temporal.For example, in one embodiment, when the user buys advertisement based on specific template, can give exclusiveness to the user to certain form of template.In one example, when the user buys template, at each template, in geographic market (for example, city or metropolitan area or state), give user's exclusiveness automatically at special time (for example, month, three months, six months, a year).

The aspect of system and method described herein can be implemented as the function that can be programmed in the various circuit, various circuit comprise programmable logic device (PLD) (PLD), such as field programmable gate array (FPGA), programmable logic array (PAL) device, electrically programmable logic and memory device and based on the device of standard block, and special IC (ASIC).Some other feasibility that is used to realize the aspect of system and method comprise: have microcontroller, embedded microcontroller, firmware, software of storer etc.And, can in any combination, realize with microprocessor based on the circuit simulation of software, discrete logic (sequential and combination), customization device, fuzzy (nerve) logic, quantum device and the said equipment type this system and method aspect.Certainly, can provide basic device technology with various component type, for example, mos field effect transistor (MOSFET) technology, such as complementary metal oxide semiconductor (CMOS) (CMOS), diode technologies, for example emitter coupled logic (ECL) (ECL), condensate technology (for example, siliceous conjugated polymer structure and metal-conjugated polymer-metal structure), mix analog-and digital-etc.

Be noted that various function disclosed herein and process can be described to be included in data and/or the instruction in the various computer-readable mediums according to their behavior, register transfer, logic module, transistor, layout geometry and/or other features.The computer-readable medium that wherein can comprise these type of formative data and/or instruction comprises, but be not limited to, various forms of non-volatile memory mediums (for example, light, magnetic or semiconductor storage medium) and can be used for carrier wave by wireless, light or wired transmitting medium or these type of formative data of its any combination of transmitted and/or instruction.Example by these type of formative data of carrier-wave transmission and/or instruction comprises, but be not limited to, via the transmission of one or more Data Transport Protocols (for example, HTTP, FTP, SMTP etc.) by the Internet and/or other computer networks (upload, download, Email etc.).When in computer system, receiving via one or more computer-readable mediums, the expression based on these type of data and/or instruction of assembly under this system and method and/or process can be handled in conjunction with the execution of one or more other computer programs by the processing entities in the computer system (for example, one or more processors).

Unless context is requirement clearly, otherwise run through instructions and claims, it is nonrestrictive that speech such as " comprising " will be construed as, rather than exclusiveness; That is, should be understood to " including but not limited to ".Use the speech of odd number or plural number also to comprise plural number or odd number respectively.And the word of " here ", " hereinafter " " top " " following " and the similar meaning represents with this application it is any specific part of expression this application as a whole and not.When making word " perhaps " in two or the reference of tabulation more than two item, this word covers following all explanations of this word: all among in the tabulation any, tabulation and any combination of tabulation discipline.

The description that the embodiment of the system and method that illustrates is carried out is not intended to detailed description and maybe this system and method is restricted to disclosed precise forms above.Though for purposes of illustration, the here specific implementations of descriptive system and method and example, those skilled in the relevant art will recognize to have the modification of various equivalences in the scope of this system and method.The instruction of the system and method that provides here can be applied to other disposal systems and method, and is not only to be used for above-described system and method.

Can make up so that other embodiments to be provided the element and the action of above-mentioned various embodiments.Can carry out these and other changes to system and method according to top detailed description.

Usually, in following claims, the term that uses should not be understood that system and method is restricted to instructions and the claim disclosed specific implementations that is right, but is construed as all disposal systems that are included in operation in this claims scope.Therefore, the disclosure content does not limit this system and method, the substitute is the scope of system and method and is all determined by claims.

Though presented some aspect of system and method below with specific claim form, the inventor has conceived the various aspects of this system and method with any amount of claim form.Therefore, the inventor is retained in and submits to the right of adding accessory claim after the application to think that other aspects of this system and method append this type of additional claim form.

Claims (222)

1. method that provides medium plannings for advertiser comprises:

Store the price list information of a plurality of media representatives;

Storage is about the audient's that is subjected to the influence of described media representatives information;

Storage is about described gray information;

Based on described price list information, about audient's information and about the planning of described gray information generation medium; And

Described advertiser is presented in described planning to be used for buying.

2. method according to claim 1, wherein said medium planning comprises:

Media representatives' set, described advertisement will be broadcasted in described media representatives;

Date range, described advertisement will be broadcasted at described date range;

Time period, described advertisement will be broadcasted on the described time period; And

Number of times, described advertisement is with the number of times that broadcasts.

3. method according to claim 1, wherein said medium planning comprises the estimate amount of specifying beholder in the colony.

4. method according to claim 1, wherein said medium planning comprises the beholder's who specifies consumer mentality estimate amount.

5. method according to claim 1 comprises to third party's transmission command to play the advertisement in the described planning.

6. method according to claim 1 wherein comprises inner information that generate rather than that obtain from the outside provider of audient's information about audient's described information.

7. method according to claim 1 wherein comprises about at least one information in the audient's of respective media the following content about audient's described information:

Colony;

Life style;

Leisure interest;

The technology of using;

The brand of preference;

The quantity of cost in different product and service;

Pouplarity;

Information based on the U.S. population census data; And

The position.

8. method according to claim 1 comprises:

From described advertiser receiving target; And

Be identified for the media combination of described medium planning based on described target.

9. method according to claim 1 comprises:

From described advertiser receiving target; And

Be identified for the optimum cost of described medium planning based on described target.

10. method according to claim 1 comprises:

From described advertiser receiving target; And

Be identified for the optimal number of the position of described medium planning based on described target.

11. method according to claim 1 comprises and based on audience ratings media representatives is carried out rank.

12. method according to claim 1 comprises based on price media representatives is carried out rank.

13. method according to claim 1 comprises based on described gray target media representatives is carried out rank.

14. method according to claim 1 comprises based on target audience's correlativity media representatives being carried out rank.

15. method according to claim 1 comprises: forecast is applicable to each target group and whole audients' of described medium planning pouplarity.

16. method according to claim 1, wherein each target group is sex and the age groups that are included in the described colony of described medium planning.

17. method according to claim 1 wherein is based on family's characteristics about audient's described information.

18. method according to claim 1 comprises from described advertiser and obtains credit card information, stores described credit card information, and to collect the expense that is used to buy described medium planning corresponding to the credit card of the credit card information of described storage.

19. method according to claim 1 comprises:

The rule of storage about being used for to the form of each media representatives' submiting command; And

According to its rule, submit described medium planning to at least one media representatives.

20. method according to claim 1 comprises obtaining budget and being based in part on described budget from described advertiser generating the planning of described medium.

21. a method that provides medium plannings for advertiser comprises:

Receive the request of advertiser in advance, specify in the cost of advertising in a plurality of media representatives for the medium planning;

Obtain the pouplarity of described media representatives;

From described advertiser receive the planning of described medium at the audient;

Generate the medium planning based on described cost, pouplarity, audient and position; And

Present described planning to described advertiser.

22. method according to claim 21, wherein the position comprises near zone.

23. method according to claim 21, wherein the position comprises DMA.

24. method according to claim 21, wherein the position comprises bigger metropolitan area.

25. method according to claim 21, wherein the position comprises the city.

26. method according to claim 21, wherein the position comprises the continent.

27. a system that provides medium plannings for advertiser comprises:

The database of the price list of a plurality of media representatives;

About the database of information of described media representatives at the performance of each target market;

To advertiser prompting at least about the interface of described gray target audience's information;

Generate the logic of medium planning based on described price list, about information, described audient and the budget of performance; And

Present the interface that described planning is used to buy to described advertiser.

28. system according to claim 27, wherein said interface obtains budget from described advertiser.

29. a method that provides medium plannings for advertiser comprises:

From described advertiser receiving position data, and, determine available markets based on described positional information and relative position database of information;

Receive Market Selection from described advertiser, and, determine feasible media representatives based on the database that comprises media representatives' price list;

Receive the selection of class of service or target market, carry out the classification coupling, and definite customized network level; And

Receive the propaganda activity parameter, and generate the medium planning based on described propaganda activity parameter.

30. method according to claim 29 is included in the computer program, assessment network, number of positions, period, timetable, position, contributive rate, frequency and cost, and based on the definite planning of rule in the medium purchase rule database.

31. method according to claim 29, wherein said propaganda activity parameter comprises budget.

32. method according to claim 29, wherein said propaganda activity parameter comprises media object.

33. method according to claim 29, wherein said propaganda activity parameter comprises the media time table.

34. method according to claim 29 comprises approval and the purchase information of receiving.

35. method according to claim 29 comprises allowing described advertiser to edit described medium planning.

36. method according to claim 29 comprises:

The described medium planning of storage in described gray database;

Allow described advertiser to check the tabulation of the planning of having preserved; And

Show the planning that described advertiser is selected.

37. method according to claim 29 comprises:

Allow described advertiser to check the tabulation of the planning of having preserved;

Show the planning that described advertiser is selected;

Show the propaganda activity that comprises ongoing propaganda activity to described advertiser; And

Show history to described advertiser.

38. method according to claim 29 comprises and detects available network successively, determines that remaining available budget uses until exhausted up to budget, and if budget can with then in described planning, comprise described network.

39. method according to claim 29 is included in and stores described gray payment information in the database and use described payment information to come to described charge advertisers.

40. an electronic medium system comprises:

The web server provides the web website with as the interface that is used for the consumer of advertiser, and receives from the web page and to come from the request of advertiser at described gray medium planning;

Medium are bought rule database, and storage is about the mode of the submission advertisement of each media representatives and the information of advertising format;

Medium are thrown in database, carry out related with available markets positional information;

The advertiser information database is stored the information relevant with each advertiser;

Use described medium to throw in the logic that database is determined the available markets of each position;

Medium are thrown in database and the advertiser information data of database generates the logic that medium are planned based on coming from; And

Buy the described mode of the submission advertisement that rule database provides and form according to described medium and submit the logic of the advertisement in the described medium planning to media representatives.

41., comprise the database of advertisement component template at least according to the described system of claim 40.

42., comprising: receive selection from described advertiser, and point out described advertiser to provide input with logic based on the advertisement of the template establishment customization of described selection from template the tabulation of template set zygote collection according to the described system of claim 40.

43., comprising: be included in described customized advertising in the planning of described medium and submit the logic of described customized advertising to media representatives to according to the described system of claim 40.

44., comprise from described advertiser receiving advertisement it is included in the described medium planning according to the described system of claim 40.

45. a service advertisement merchant method comprises:

Storage is about the information of a plurality of media representatives;

The audient's that storage can influence about described media representatives information;

Storage is about described gray information;

Based on price list information, about audient's information and about the planning of described gray information generation medium;

Store the set of the template of advertisement component at least, described template definition the set of media object;

Based on about described gray described information,, present the subset list of the described set of the template of advertisement component at least to described advertiser by computer network;

Receive selection from described advertiser from template the described subset list of template set;

The advertisement of pointing out described advertiser to provide input to customize with template establishment based on described selection; And

The advertisement of customization is created in the described input that provides according to the template of described selection and described advertiser.

46. the method according to claim 45 comprises, based on about described gray described information, by described computer network, presents the subset list of the set of the template of advertisement component at least to described advertiser; And

Under the situation that does not come from described advertiser customized information, play the described template that described advertiser is selected.

47. the method that customized advertising is provided comprises:

Store the template set of advertisement component at least, described template definition the set of media object;

Receive about gray information by computer network;

Based on about described gray described information,, present the subset list of the set of the template of advertisement component at least to described advertiser by described computer network;

Receive selection from advertiser from template the subset list of template set;

Under the situation that does not come from described advertiser customized information, play the described template that described advertiser is selected;

The advertisement of pointing out described advertiser to provide input to customize with template establishment based on described selection; And

The advertisement of customization is created in the input that provides according to the template and the described advertiser of described selection.

48., wherein play described template and comprise displaying video according to the described method of claim 47.

49., wherein play described template and comprise audio plays according to the described method of claim 47.

50., comprise that a plurality of templates of combination are to create the video ads of customization according to the described method of claim 47.

51. according to the described method of claim 47, wherein said computer network comprises the Internet.

52., comprising according to the described method of claim 47:

Use edit decision list (EDL) to represent the tissue of the media object in each template; And

In EDL, comprise additional information about described advertisement.

53. according to the described method of claim 47, wherein said prompting comprises provides the text input.

54., wherein come from described gray described input and be included in the selection of carrying out in the selection set according to the described method of claim 47.

55. according to the described method of claim 47, wherein said selection comprises the audio object set.

56., wherein come from described gray input and comprise audio frequency according to the described method of claim 47.

57., wherein come from described gray input and comprise image according to the described method of claim 47.

58., wherein come from described gray input and comprise video according to the described method of claim 47.

59., comprise to some media object of major general and described correlate template separate storage according to the described method of claim 47.

60., comprise showing the icon of representing Available templates according to the described method of claim 47.

61., comprise showing the image that comes from the template of representing Available templates according to the described method of claim 47.

62., comprise showing that describing each represents the Storyboard of the template of Available templates, and the input relevant with described Storyboard be provided according to the described method of claim 47.

63. the method that the custom video advertisement is provided comprises:

Be stored in the media object set of using in the media advertisement template;

The set of medium advertisement formwork, described template comprises standardized electronic information, described electronic information is represented the tissue corresponding to each media object in the advertisement of described template;

Receive about long-range gray information by computer network;

Based on about described gray described information,, present the subset list of the set of video ads template to described advertiser by described computer network;

From the selection of described advertiser reception to advertisement formwork;

Point out described advertiser to provide input for described template;

According to described input, upgrade the described electronic information of the tissue of the described media object of expression at described template; And

The described electronic information of described input that provides according to described advertisement formwork, described advertiser and the tissue of representing described media object is created the video ads of customization.

64., represent that wherein the described electronic information of the tissue of each media object is determined the time shaft that described media object is play according to the described method of claim 63.

65., represent that wherein the described electronic information of the tissue of each media object comprises edit decision list (EDL) according to the described method of claim 63.

66. according to the described method of claim 63, wherein the set of media object comprises video.

67. according to the described method of claim 63, wherein the set of media object comprises audio frequency.

68. according to the described method of claim 63, wherein the set of media object comprises image and text.

69. according to the described method of claim 63, comprising encodes to described standardized electronic information with which aspect of representing each template can be revised by described advertiser, and points out described advertiser to import based on described coding at least in part.

70. according to the described method of claim 63, be included in described each template data are provided, which part of described each template of described data indication can be changed by described advertiser.

71., be included in the title that each element of described template is provided in the template at least according to the described method of claim 63.

72., be included in the territory of the default contents of each element that provides a description described template in the template according to the described method of claim 63.

73., be included in the territory of the help character string that each element how explanation to use described template is provided in the template according to the described method of claim 63.

74. according to the described method of claim 63, being included in provides the territory of appointment for the requirement of the media object that will be associated with described template in the template, and wherein said method comprises whether the described media object of self-verifying violates the type of described appointment.

75. according to the described method of claim 74, wherein said requirement comprises minimal format.

76., comprise providing metadata so that template and respective icon, title and description are associated according to the described method of claim 63.

77. according to the described method of claim 63, comprise,

The set of medium object in advance,

Obtain concrete media object; And

Discern and extract the part of described concrete media object; And

The part of described extraction is stored as a media object in the set of media object.

78. according to the described method of claim 77, wherein said concrete media object comprises video, and the extraction unit branch of described media object comprises the part that will be used as the described video of media object in advertisement.

79. according to the described method of claim 63, comprise,

The set of medium object in advance,

Create concrete media object; And

Discern and extract a plurality of parts of described concrete media object;

Be stored in the part of described extraction in the set of media object as media object; And

Make the described different parts that extract of described concrete media object can be respectively applied for different advertisements.

80., comprise providing function of search to allow each template of user search according to the described method of claim 63.

81., comprise storing template and customized user information respectively according to the described method of claim 63.

82. the method that the custom video advertisement is provided comprises:

Be stored in the set of the media object of using in the media advertisement template;

The set of medium advertisement formwork, described template comprise edit decision list (EDL), and described edit decision list (EDL) expression is corresponding to the tissue of each media object in the advertisement of described template;

At described EDL at content and in the formative part, file is relevant for the metadata of instruction how to use described template;

By computer network, receive the information relevant with advertiser;

Based on about described gray described information and have metadata, according to the video ads of the described advertisement creation customization that comes from described template and related media object about instruction how to use described template.

83. 2 described methods according to Claim 8, which part of wherein said each template of metadata description can be changed by the user.

84. 2 described methods according to Claim 8, wherein said metadata comprises the title of each element of described template.

85. 2 described methods according to Claim 8, the default contents of each element of the described template of wherein said metadata description.

86. the method that customized advertising is provided comprises:

The set of the media object of using in the customized advertising is provided;

Storage is about the information of the royalty relation of media object in the object set;

By computer network, receive input to create the customized advertising of the subclass that comprises described media object at least from described advertiser;

Based on the described subclass of described input and media object, create the custom video advertisement that comprises described media object; And

Automatically determine the royalty of media object based on the use of described media object in the described advertisement.

87. 6 described methods are wherein determined the royalty of media object based on the relative use of object in the described advertisement according to Claim 8.

88. 6 described methods according to Claim 8, wherein, determine the royalty of media object based on the relative use of object in the described advertisement and based on according to of the pro-rata royalty of described media object with respect to the described media object of other media object reproduction times in the described advertisement.

89. 6 described methods according to Claim 8 are wherein based on the royalty of determining media object except described media object with respect to the factor other media object reproduction times in the described advertisement.

90. 6 described methods according to Claim 8 are wherein based on the royalty of determining media object except described media object factor the reproduction time in described advertisement.

91. the media system that the custom video advertisement is provided comprises:

The data of media object storehouse is included in the set of the media object of using in the media advertisement template;

Template database, comprise the set of media advertisement template, described template comprises the information of expression corresponding to the tissue of each media object in the advertisement of described template, wherein, in the part at the information of each media object tissue of expression of content formatting, file is relevant for the metadata of instruction how to use template; And

Create the logic of custom video advertisement, described custom video advertisement comprises the media object that comes from the described data of media object storehouse relevant with described template, and described custom video advertisement is based on template and has about the metadata of instruction how to use described template.

92., represent that wherein the information of the tissue of each media object comprises edit decision list (EDL) according to the described system of claim 91.

93. according to the described system of claim 91, comprise the logic that generates the web page, the described web page is play described template under the situation that does not come from described gray customized information.

94. according to the described system of claim 91, comprise the logic that generates the web page, the described web page is to the customization input of described advertiser prompting about described template.

95. according to the described system of claim 91, wherein said template comprises metadata, described metadata comprises the text that described advertiser can provide.

96. according to the described system of claim 91, wherein said template comprises metadata, described metadata comprises the image that described advertiser can provide.

97. according to the described system of claim 91, wherein said template comprises metadata, described metadata comprises the audio frequency that described advertiser can provide.

98. a computerized method that generates TV media planning for the television advertising merchant comprises:

Store the price list information of a plurality of TV media mechanism;

Storage is about the TV audient's of described TV media mechanism influence information;

Storage is about described television advertising merchant's information;

Based on described price list information, about TV audient's information and the medium planning that is used for television advertising about described television advertising merchant's information generation; And

Described medium planning is presented to described television advertising commercialization in purchase.

99. according to the described method of claim 98, wherein said television advertising comprises the terrestrial broadcasting advertisement, described TV media mechanism comprises Television Broadcasting Limited, and the planning of described medium comprises TV station's tabulation.

100. according to the described method of claim 98, wherein said television advertising comprises that wired television advertising and described TV media mechanism comprise wired operator.

101. according to the described method of claim 98, wherein said television advertising comprises the satellite television advertisement.

102. according to the described method of claim 98, wherein said television advertising comprises the closed-circuit television advertisement.

103. according to the described method of claim 98, wherein said medium planning comprises that described television advertising is with the date of broadcasting.

104. according to the described method of claim 98, wherein said medium planning comprises that described television advertising is with the time period tabulation of broadcasting.

105. according to the described method of claim 98, the planning of wherein said medium comprises described television advertising with the market of broadcasting, described television advertising is with the broadcast quantity of each part of the described medium planning of the timetable type broadcasted and described television advertising.

106., comprise the information of the multisystem operator (MSO) in the market area of storage about appointment, in each area, in each region and in each head end according to the described method of claim 98.

107. according to the described method of claim 98, wherein the described information about the TV audient comprises pouplarity.

108. according to the described method of claim 98, wherein the described information about the TV audient comprises community information.

109. according to the described method of claim 98, comprise based on described audient's information generating the planning of described TV media that wherein said audient's information comprises the brand and the combination of the amount of cost in different product and service of technology, the preference of audient's leisure interest, use.

110. according to the described method of claim 98, be included in and store the price list that the channel grade that provides by multisystem operator (MSO) is provided in the database, and generate described medium planning based on the channel grade that provides by multisystem operator (MSO) that is stored in the described price list at least in part.

111. according to the described method of claim 98, be included in the database price list that storage grade of the channel that provides is provided and broadcasts the cost of television advertising during the various period on those channels, and generate described medium based on the grade that the channel that provides in the described price list is provided and the cost that on those channels, broadcasts television advertising during the various period at least in part and plan.

112. according to the described method of claim 98, comprise receiving target, and wherein said medium plannings provides a plurality of positions with the described congruence of described television advertising merchant appointment from described advertiser.

113., comprise that at least a portion with described medium planning sends to TV media mechanism according to the described method of claim 98.

114., comprise that market that use is selected by described television advertising merchant searches the timetable requirement of described TV media mechanism according to the described method of claim 98.

115. according to the described method of claim 98, comprise to MSO and submit to described medium planning that wherein said medium are bought the mode that rule comprises the form and the submiting command of order to buy regular purchase location based on the medium that are stored in the database.

116. according to the described method of claim 98, the described form that comprises wherein said order comprises the position that will broadcast, time and the timetable that broadcast the position, and wherein submits to the mode of described order to comprise and pass through Email.

117., comprise TV network carried out rank and generated the customized network level to determine described planning according to the described method of claim 98.

118. according to the described method of claim 98, comprise by coming TV media mechanism is carried out rank with each audient's information addition of each colony and divided by the total quantity of colony, if and do not select colony, then TV network would be carried out rank according to audient's information.

119. a system that provides TV media planning for the television advertising merchant comprises:

The database of the price list of a plurality of TV media mechanism;

About the database of information of described TV media mechanism at the effect of each colony;

To television advertising merchant prompting at least about interface as the audient's of described advertiser target information;

Generate the logic of TV media planning based on described price list, information, described colony and budget about effect; And

Present the interface that described planning is used to buy to described television advertising merchant.

120. according to the described system of claim 119, wherein said interface obtains budget from described television advertising merchant.

121. a method that provides medium plannings for the television advertising merchant comprises:

From described television advertising merchant receiving position data, and, determine available markets based on described positional information and relative position database of information;

Receive Market Selection from described television advertising merchant, and, determine feasible TV media mechanism based on the database that comprises TV media mechanism price list;

Receive the selection of colony or class of service, carry out the classification coupling, and determine customization TV network level; And

Receive the propaganda activity parameter, and generate the TV media planning based on described propaganda activity parameter.

122. method according to claim 29 is included in the computer program, assessment network, number of positions, period, timetable, position, contributive rate, frequency and cost, and based on the definite planning of rule in the medium purchase rule database.

123. method according to claim 29, wherein propaganda activity parameter comprise budget, media object and media time table.

124. method according to claim 29 comprises:

The described medium planning of storage in described television advertising merchant's database;

Allow described television advertising merchant to check the planning tabulation of preservation; And

Show the planning that described television advertising merchant selects.

125. method according to claim 29 comprises and detects available TV network successively, determines that the available budget of residue uses up up to budget, and if budget can with then in described planning, comprise described TV network.

126. the method that the customization television advertising is provided comprises:

Store the template set of the assembly of television advertising at least, described template definition the set of media object of described television advertising;

By the information of computer network reception about the television advertising merchant;

Based on described information,, present the subset list of the set of the template of television advertising assembly at least to described television advertising merchant by described computer network about described television advertising merchant;

Receive selection from described television advertising merchant to template the subset list of the set that comes self-template;

Decide through consultation under the situation of system information not coming from described television advertising, play the described template that described television advertising merchant selects;

Point out described television advertising merchant to provide input with template establishment customization television advertising based on described selection; And

The television advertising of the described template establishment customization of described input that provides according to described television advertising merchant and selection.

127., comprise providing the input of offscreen voice, music, text, video and image to be used for television advertising according to the described method of claim 126.

128., be included in store video in the data bank according to the described method of claim 126, the template that comes from described video is provided, the form that can play with the user provides described template, and provides the visit to described template to be used to consult to external user.

129., comprise and use edit decision list (EDL) to represent the tissue of the media object in each television advertising template, and in described EDL, comprise additional information about described television advertising according to the described method of claim 126.

130., comprise the exclusive right of buyer in the geographic area of described template that gives template according to the described method of claim 126.

131. according to the described method of claim 126, wherein said geographic area comprises the city.

132. according to the described method of claim 126, wherein said geographic area comprises metropolitan area.

133. the media system that the customization television advertising is provided comprises:

The data of media object storehouse is included in the set of the media object of using in the television advertising template;

Template database, comprise the set of television advertising template, described television advertising template comprises the information of expression corresponding to the tissue of each media object in the television advertising of described template, wherein, in the part at the information of the tissue of each media object of expression of content formatting, file is relevant for the metadata of instruction how to use template; And

Create the logic of customization television advertising, described customization television advertising comprises the media object that comes from the described data of media object storehouse relevant with described template, and described customization television advertising is based on template and has the metadata of instruction how to use described template.

134., represent that wherein the described information of the tissue of each media object comprises edit decision list (EDL) according to the described system of claim 133.

135. according to the described system of claim 133, comprise the logic that generates the web page, the described web page is play described template under the situation of the customized information that does not come from described television advertising merchant.

136. according to the described system of claim 133, comprise the logic that generates the web page, the described advertiser of described web page prompts is used for the customization input of described template.

137. a Computerized method that generates radio media planning for the blurbing merchant comprises:

Store the price list information of a plurality of radio media mechanism;

Storage is about the radio audient's of described radio media mechanism influence information;

Storage is about described blurbing merchant's information;

Based on described price list information, about radio audient's information and the medium planning that generates blurbing about described blurbing merchant's described information; And

Described medium planning is presented to described blurbing commercialization in purchase.

138. according to the described method of claim 137, wherein said blurbing comprises the terrestrial broadcasting advertisement, described radio media mechanism comprises radio broadcasters, and the planning of described medium comprises the tabulation of wireless station.

139. according to the described method of claim 137, wherein said blurbing comprises based on subscriber's blurbing and described radio media mechanism and comprises satelline radio operator based on the subscriber.

140. according to the described method of claim 137, wherein said blurbing comprises based on non-subscriber's blurbing and described radio media mechanism and comprises satelline radio operator based on non-subscriber.

141. according to the described method of claim 137, the planning of wherein said medium comprises and utilizes cartel radio programming advertisement delivery.

142. according to the described method of claim 137, the planning of wherein said medium comprises and utilizes spot market radio programming advertisement delivery.

143. according to the described method of claim 137, wherein said medium planning comprises that described blurbing is with the date tabulation of broadcasting.

144. according to the described method of claim 137, wherein said medium planning comprises that described blurbing is with the period tabulation of broadcasting.

145. according to the described method of claim 137, wherein said medium planning comprises described blurbing broadcasts the market of broadcasting, described blurbing with each part of the described medium planning of the timetable type of broadcasting, described blurbing quantity.

146. the information that according to the described method of claim 137, comprise in the market area (DMA) of storage about appointment, in each area, each region neutralizes the wireless station in each head end.

147., comprise that the described information about wireless station of wherein storing comprises the pouplarity information in the various colonies classification according to the described method of claim 146.

148. according to the described method of claim 146, comprise that wherein the described information about wireless station of storage comprises price list, described price list comprises during the various periods cost of playing advertisements in described each wireless station.

149. according to the described method of claim 137, comprise generating described radio media planning that described radio media planning provides the consistent a plurality of positions of ownership goal with described medium planning.

150. according to the described method of claim 137, comprise generating described radio media planning that described radio media planning allows in the position that the budgetary purchase of appointment is wished with the wireless station that influences target group.

151. according to the described method of claim 137, comprise based on described audient's information generating the planning of described radio media that described audient's information comprises the lie fallow brand and the combination of the amount of cost in different product and service of technology, preference of interest, use of audient.

152. according to the described method of claim 137, be included in the database price list that storage grade of the channel that provides is provided and broadcasts the cost of blurbing during the various period on those channels, and generate described medium planning based on grade that the channel that is provided in the described price list is provided and the cost that on those channels, broadcasts blurbing during the various period at least in part.

153., comprise to radio media mechanism being sent to the described medium planning of small part according to the described method of claim 137.

154., comprise that market that use is selected by described blurbing merchant searches the timetable requirement of described radio media mechanism according to the described method of claim 137.

155. according to the described method of claim 137, comprise to radio media mechanism and submit to described medium planning to buy regular purchase location based on the medium that are stored in the database, wherein said medium are bought the mode that rule comprises the form and the submiting command of order.

156. according to the described method of claim 137, the form of wherein said order comprises the position that will broadcast, the broadcast time and the timetable of position, and wherein submits to the mode of described order to comprise and pass through Email.

157. a system that provides radio media planning for the blurbing merchant comprises:

The database of the price list of a plurality of radio media mechanism;

About the database of information of described radio media mechanism at the effect of each colony;

Being used for to blurbing merchant prompting is the audient's of target the interface of information about described advertiser with it at least;

Generate the logic of radio media planning based on described price list, information, described colony and budget about effect; And

Present the interface that described planning is used to buy to described blurbing merchant.

158. a method that provides medium plannings for the blurbing merchant comprises:

From described blurbing merchant receiving position data, and, determine available markets based on described positional information and relative position database of information;

Receive Market Selection from described blurbing merchant, and, determine feasible radio media mechanism based on the database of the price list that comprises radio media mechanism;

Reception is carried out the classification coupling to the selection of class of service or colony, and determines customization radio net level; And

Receive the propaganda activity parameter, and generate the radio media planning based on described propaganda activity parameter.

159. according to the described method of claim 158, be included in the computer program, assessment network, number of positions, period, timetable, position, contributive rate, frequency and cost, and based on the definite planning of rule in the medium purchase rule database.

160. according to the described method of claim 158, wherein said propaganda activity parameter comprises budget, media object and media time table.

161., comprising according to the described method of claim 158:

The described medium planning of storage in described blurbing merchant's database;

Allow described blurbing merchant to check the tabulation of preserving planning; And

The planning that demonstration is selected by described blurbing merchant.

162. according to the described method of claim 158, comprise and detect available radio net successively, determine that remaining available budget uses up up to budget, and if budget can with then in described planning, comprise described radio net.

163. the method that the customization blurbing is provided comprises:

Store the set of the template of blurbing assembly at least, described template definition the set of media object of described blurbing;

By the information of computer network reception about the blurbing merchant;

Based on described information,, present the subset list of the set of the template of blurbing assembly at least to described blurbing merchant by described computer network about described Wireless Advertisement merchant;

From the selection of described blurbing merchant reception to template the described subset list of coming the described set of self-template;

Do not coming from the described template that described blurbing decides through consultation that the described blurbing merchant of broadcast selects under the situation of system information;

The blurbing of pointing out described blurbing merchant to provide input to customize with template establishment based on described selection; And

The blurbing of customization is provided according to described blurbing merchant described template of selecting and the described input that provides.

164. the media system that the customization blurbing is provided comprises:

The data of media object storehouse is included in the set of the media object of using in the blurbing template;

Template database, comprise the set of blurbing template, described blurbing template comprises the information of expression corresponding to the tissue of each media object in the blurbing of described template, wherein, in the part at the information of the tissue of each media object of expression of content formatting, file is relevant for the metadata of instruction how to use described template; And

Create the logic of customization blurbing, described customization blurbing comprises the media object that comes from the described data of media object storehouse relevant with described template, and described customization blurbing is based on template and has about the metadata of instruction how to use described template.

165. a computerized method that generates online Media planning for the online advertiser comprises:

Storage is about the information of the advertising rates of a plurality of online Media mechanism;

Storage is about the online audient's of described online Media mechanism influence information;

Storage is about described online advertiser's information;

Based on described advertising rates, generate the medium planning about online audient's information and about described online advertiser's described information; And

Described online advertiser is presented in described medium planning to be used for buying.

166. according to the described method of claim 98, wherein said online advertisement is included in the advertisement of throwing on the web website.

167. according to the described method of claim 98, wherein said online advertisement comprises the advertisement that sends by Email.

168. according to the described method of claim 98, wherein said online advertisement comprises rich-media ads.

169. according to the described method of claim 98, wherein said online advertisement comprises that click enters advertisement.

170. according to the described method of claim 98, wherein said medium planning comprises the web website that described online advertisement will be broadcasted at least thereon.

171. according to the described method of claim 98, the planning of wherein said medium comprises the sign of described online advertisement with the e-mail address that sends to.

172. according to the described method of claim 98, wherein said medium planning comprises that described online advertisement is with the date tabulation of playing.

173. according to the described method of claim 98, comprise the information of storage about a plurality of online advertisement channels, described online advertisement channel comprises Email and web website, and generates described medium planning based on described canned data.

174. according to the described method of claim 98, comprise the metrical information of storing online advertisement form, and generate described medium planning based on this metrical information.

175. according to the described method of claim 98, comprise generating described medium planning that described medium planning comprises the advertisement of Email, poster, Rich Media and the form of ejection.

176. according to the described method of claim 98, comprise that selection influences the form of target group's online advertisement, the number of ads that described selection permission is wished in the budgetary purchase of appointment.

177. according to the described method of claim 98, wherein the described information about the audient comprises community information.

178. according to the described method of claim 98, comprise based on described audient's information generating the planning of described online Media that described audient's information comprises the brand and the combination of the amount of cost in different product and service of technology, the preference of audient's leisure interest, use.

179., comprise to online Media mechanism being sent to the described medium planning of small part according to the described method of claim 98.

180. according to the described method of claim 98, comprise by each audient's information of each colony is carried out addition and divided by the total quantity of colony online Media mechanism carried out rank, if and do not select colony, then by audient's information to carrying out rank at spider lines.

181., comprise the effect of measuring the described online advertisement on the web website that described advertiser has according to the described method of claim 98.

182. according to the described method of claim 98, the effect of wherein measuring the described online advertisement on the web website that described advertiser has comprises the number of visitors of measuring on the web website that described advertiser has.

183. according to the described method of claim 98, the effect of wherein measuring the described online advertisement on the web website that described advertiser has comprises measures the transaction that described advertiser obtains from the viewer who clicks advertisement link.

184. a system that provides online Media planning for the online advertiser comprises:

The database of the pricing information of a plurality of online Media mechanism;

About database of information at the effect of the described online Media mechanism of each colony;

To online advertiser prompting at least about interface as the audient's of described advertiser target information;

Generate the logic of online Media planning based on described price list, information, described colony and budget about effect; And

Present the interface that described planning is used to buy to described online advertiser.

185. according to the described system of claim 184, wherein said interface obtains budget from described online advertiser.

186. a method that provides medium plannings for the online advertiser comprises:

From described online advertiser's receiving position data, and, determine available markets based on described positional information and relative position database of information;

Receive Market Selection from described online advertiser, and, determine feasible online Media mechanism based on the database that comprises online media representatives pricing information;

Receive the selection of class of service or colony, carry out the classification coupling, and determine the online network layer of customization; And

Receive the propaganda activity parameter, and generate the online Media planning based on described propaganda activity parameter.

187. method according to claim 29, wherein said propaganda activity parameter comprises budget, media object and media time table.

188. method according to claim 29 comprises:

The described medium planning of storage in described online advertiser's database;

Allow described online advertiser to check the tabulation of the planning of having preserved; And

The planning that demonstration is selected by described online advertiser.

189. method according to claim 29, comprise detect successively available at spider lines, determine that remaining available budget uses up up to budget, and if budget can with then in described planning, comprise described at spider lines.

190. a computerized method that generates print media planning for the print advertisements merchant comprises:

Storage is about the information of the advertising rates of a plurality of print media mechanism;

Storage is about the printing audient's of described print media mechanism influence information;

Storage is about described print advertisements merchant's information;

Based on described advertising rates, about printing audient's information and the medium planning that generates print advertisements about described print advertisements merchant's described information; And

Described medium planning is presented to described print advertisements commercialization in purchase.

191. according to the described method of claim 98, wherein said print advertisements is included in the advertisement of throwing on the magazine.

192. according to the described method of claim 98, wherein said print advertisements is included in the advertisement of throwing on the newspaper.

193. according to the described method of claim 98, wherein said print advertisements is included in the advertisement of throwing on the address book.

194. according to the described method of claim 98, the advertisement that provides in the direct mail advertising is provided wherein said print advertisements.

195. according to the described method of claim 98, wherein said print media mechanism comprises national publication.

196. according to the described method of claim 98, wherein said medium planning comprises that described print advertisements is with the date tabulation of publishing.

197. according to the described method of claim 98, wherein said medium planning comprises the tabulation of printed publication, magazine, newspaper and direct mail advertising that advertisement will be published therein.

198. according to the described method of claim 98, the planning of wherein said medium comprises that advertisement in the described planning is with issue and reel number and the periodical quantity published.

199. according to the described method of claim 98, comprise that selection influences the form of target group's print advertisements, the number of ads that the form permission of described print advertisements is wished in the budgetary purchase of appointment.

200. according to the described method of claim 98, comprise based on described audient's information generating the planning of described print media that described audient's information comprises the brand and the combination of the amount of cost in different product and service of technology, the preference of audient's leisure interest, use.

201., comprise to print media mechanism being sent to the described medium planning of small part according to the described method of claim 98.

202. according to the described method of claim 98, comprise by print media mechanism being carried out rank with each audient's information addition of each colony and divided by the total quantity of colony, if and do not select colony, then the printing network would be carried out rank by audient's information.

203. a system that provides print media planning for the print advertisements merchant comprises:

The database of the pricing information of a plurality of print media mechanism;

About database of information at the effect of the described print media mechanism of each colony;

To print advertisements merchant prompting at least about interface as the audient's of described advertiser target information;

Generate the logic of print media planning based on described price list, information, described colony and budget about effect; And

Present the interface that described planning is used to buy to described print advertisements merchant.

204. according to the described system of claim 184, wherein said interface obtains budget from described print advertisements merchant.

205. a method that provides medium plannings for the print advertisements merchant comprises:

From described print advertisements merchant receiving position data, and, determine available markets based on described positional information and relative position database of information;

Receive Market Selection from described print advertisements merchant, and, determine feasible print media mechanism based on the database of the pricing information that comprises print media mechanism;

Receive the selection of class of service or colony, carry out the classification coupling, and definite custom printed network layer; And

Receive the propaganda activity parameter, and generate the print media planning based on described propaganda activity parameter.

206. according to the described method of claim 205, wherein said propaganda activity parameter comprises budget, media object and media time table.

207., comprising according to the described method of claim 205:

The described medium planning of storage in described print advertisements merchant's database;

Allow described print advertisements merchant to check the tabulation of the planning of having preserved; And

The planning that demonstration is selected by described print advertisements merchant.

208. a Computerized method that generates outdoor media planning for the outdoor advertising merchant comprises:

Storage is about the information of the advertising rates of a plurality of outdoor media mechanism;

Storage is about the outdoor audient's of described outdoor media mechanism influence information;

Storage is about described outdoor advertising merchant's information;

Based on described advertising rates, about outdoor audient's information and the medium planning that generates outdoor advertising about described outdoor advertising merchant's described information; And

Described medium planning is presented to described outdoor advertising commercialization in purchase.

209. according to the described method of claim 208, wherein said outdoor advertising comprises billboard.

210. according to the described method of claim 98, wherein said outdoor advertising comprises elevator card.

211. according to the described method of claim 98, wherein said outdoor advertising comprises the advertisement of traffic form.

212. according to the described method of claim 98, wherein said outdoor advertising comprises the bus advertisement.

213. according to the described method of claim 98, wherein said medium planning comprises the list of localities of advertisement with issue.

214. according to the described method of claim 98, the planning of wherein said medium comprises that advertisement in the described planning is with date of issue.

215. according to the described method of claim 98, comprise that selection influences the form of target group's outdoor advertising, the number of ads that the form permission of described outdoor advertising is wished in the budgetary purchase of appointment.

216. according to the described method of claim 98, comprise based on described audient's information generating the planning of described outdoor media that described audient's information comprises the brand and the combination of the amount of cost in different product and service of technology, the preference of audient's leisure interest, use.

217., comprise to outdoor media mechanism being sent to the described medium planning of small part according to the described method of claim 98.

218. a system that provides outdoor media planning for the outdoor advertising merchant comprises:

The database of the pricing information of a plurality of outdoor media mechanism;

About database of information at the effect of described outdoor media mechanism of each colony;

To outdoor advertising merchant prompting at least about interface as the audient's of described advertiser target information;

Generate the logic of outdoor media planning based on described price list, information, described colony and budget about effect; And

Present the interface that described planning is used to buy to described outdoor advertising merchant.

219. according to the described system of claim 218, wherein said interface obtains budget from described outdoor advertising merchant.

220. a method that provides medium plannings for the outdoor advertising merchant comprises:

From described outdoor advertising merchant receiving position data, and, determine available markets based on described positional information and relative position database of information;

Receive Market Selection from described outdoor advertising merchant, and, determine feasible outdoor media mechanism based on the database of the pricing information that comprises outdoor media mechanism;

Receive the selection of class of service or colony, carry out the classification coupling, and determine the outdoor network layer of customization; And

Receive the propaganda activity parameter, and generate the outdoor media planning based on described propaganda activity parameter.

221. according to the described method of claim 220, wherein said propaganda activity parameter comprises budget, media object and timetable.

222., comprising according to the described method of claim 220:

The described medium planning of storage in described outdoor advertising merchant's database;

Allow described outdoor advertising merchant to check the planning tabulation of preservation; And

The planning that demonstration is selected by described outdoor advertising merchant.

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