JP2002007850A - Mailing method, mailing server, and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To determine the advertisement rates according to the quality of the contents given through the Internet, to provide an incentive to a provider for providing the excellent contents, and to develop the Internet world. SOLUTION: A mail magazine is issued by designating that at least a part of registered members make a distribution to a prescribed category. The mail magazine is evaluated, and the result of the evaluation is transmitted to an advertiser. The advertiser indicates the point for the compensation of the advertisement based on the result of the evaluation, and tenders therefor in an advertisement space of the mail magazine. A part or the whole of the advertisements tendered based on the designation of a publisher of the mail magazine are inserted in the mail magazine. The set points of the advertisement are accumulated.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a mail issuing method, a mail issuing server, and a recording medium for issuing an electronic mail such as a mail magazine through a computer network.

[0002]

2. Description of the Related Art With the spread of the Internet, there has been a movement to utilize the Internet as a media for advertisement. For example, a banner advertisement is posted on a homepage, and an advertisement with one or two lines of comments (often including the URL of the advertiser) is posted in an e-mail magazine.

[0003] This type of advertisement is posted on the homepage of a site with a large number of accesses, and various schemes have been devised to increase the number of accesses. For example,
The user is guided to the homepage by providing a URL, a database search service, and providing information such as weather information and news free of charge.

[0004]

The advertisement fee is determined according to the number of accesses to a homepage and the number of hits of a banner advertisement. It is said that the advertisement fee of the homepage of a portal site with a huge number of accesses is comparable to the advertisement fee of a leading magazine.

[0005] On the other hand, the advertisement fee of the e-mail magazine is fixed and very low. For example, instead of providing a homepage server free of charge, the user is obliged to subscribe to an e-mail magazine, or instead of using a free mailing list, forcibly inserting one or two lines of advertisement in its header / footer. Was.

[0006] However, the contents of the mail magazine are not inferior to those of the homepage, and may be evaluated higher. It is considered that one of the reasons why the advertisement fee of the e-mail magazine is low as described above is that there was no e-mail magazine advertisement bidding system.

[0007] The present invention has been made to solve the above-mentioned problems, and enables an advertisement fee to be determined in accordance with the quality of content, thereby providing a higher profit to a provider of high-quality content. The purpose is to provide an incentive to provide excellent content and to develop the Internet.

[0008]

A mail issuing method according to the present invention includes a member registration step of designating a genre for which an e-mail is desired to be received and requesting a server for member registration, An e-mail magazine issuance requesting step of sending a title and contents to the server and requesting issuance of an e-mail magazine, while at least partially designating distribution to a member who has designated a predetermined genre; A mail magazine issuing step in which the server transmits the mail magazine to members of a specified genre; anda mail magazine evaluation step in which the server evaluates the mail magazine and transmits an evaluation result to an advertiser. The advertiser presents the number of points to be paid for the advertisement based on the evaluation result, and An advertisement bidding step of bidding at a pace, an advertisement setting step of inserting a part or all of an advertisement bid based on the designation of the e-mail magazine issuer into the e-mail magazine, and accumulating the set number of points of the advertisement And a point setting step.

[0009] Preferably, the advertisement bidding step includes a step of displaying a list of issued e-mail magazines by the genre and the number of copies issued, and a step of selecting at least one of the e-mail magazines indicated in the list. Displaying the advertiser of another advertisement posting request made for the selected e-mail magazine and the bidding status of the advertisement including the presented number of points; and designating a predetermined number of points based on the bidding status to execute the advertisement. Setting a form; and transmitting the point number and the advertisement form to the selected publisher of the e-mail magazine.

Preferably, the advertisement setting step includes a step of displaying a list of bid advertisements, a step of selecting a preferred one from a plurality of advertisement bids, and the step of displaying advertisements to an advertiser of the selected advertisements. Notifying that it has been posted.

[0011] Preferably, the advertiser extracts a corresponding member from a member database using a received genre as a search key, and a member extraction step; and the number of points that the advertiser can exchange for the extracted member with the product. And a point mail transmitting step of transmitting the associated point mail. In the point setting step, the number of points of the point mail is accumulated for members who have received the point mail.

[0012] Preferably, a step of presenting the current value of the point in response to a request from the member, a step of exchanging the point for a product in response to a request of the member, and thereafter, converting the current value of the point to the product. A point exchange step including a step of subtracting a corresponding number to obtain a new point.

[0013] A mail issuing server according to the present invention receives a request for member registration via the Internet, and performs a member registration on condition that personal information and a reception genre of mail are input. A member database for recording personal information and a received genre of mail, a mail magazine issuing unit for issuing a mail magazine by designating the received genre, a receiving key for receiving the received genre from the mail magazine issuing unit, and searching for the received genre. A member extracting unit that extracts a corresponding member from the member database, a mail transmitting unit that issues the mail magazine to the members extracted by the member extracting unit, and an advertisement for a publisher of the mail magazine. Advertisement request section to request publication and notice from the publisher of the e-mail magazine An advertisement posting processing unit for posting an advertisement in the e-mail magazine, and generating a predetermined point for the e-mail magazine when the e-mail recipient clicks an advertisement included in the e-mail magazine; A point addition processing unit that generates predetermined points corresponding to the advertisements posted in the e-mail magazine to the e-mail magazine issuer based on the output of the publication processing unit, and for each member based on the output of the point addition processing unit And a point database for accumulating and recording points.

[0014] Preferably, there is provided a point mail creating unit for issuing the point mail by designating the receiving genre in response to an advertiser's request, wherein the member extracting unit receives the receiving genre from the point mail creating unit, Using the received genre as a search key, a corresponding member is extracted from the member database, and the point addition processing unit generates a predetermined point for the recipient when the point mail is received.

Preferably, the current value of the point is presented in response to a request from the member, and the point is exchanged for a product in response to a request from the member. Thereafter, the number corresponding to the product is calculated from the current value of the point. And a point exchange processing unit that subtracts the new points to obtain new points.

According to the recording medium of the present invention, there is provided a member registration step of requesting the server to register a member by designating a genre for which e-mail is desired to be received, and at least a part of the registered members is A mail magazine issuance requesting step of sending a title and contents to the server and requesting issuance of a mail magazine while designating distribution to a predetermined genre; and A mail magazine issuing step of transmitting the mail magazine to a member, and the server evaluates the mail magazine,
An e-mail magazine evaluation step of transmitting an evaluation result to an advertiser; an advertisement bidding step in which the advertiser presents the number of points to be paid for an advertisement based on the evaluation result to bid on an advertisement space of the e-mail magazine; A program for executing an advertisement setting step of inserting a part or all of an advertisement bid based on an issuer's designation into the e-mail magazine, and a point setting step of accumulating the set number of points of the advertisement. Is stored.

The medium includes, for example, a floppy (registered trademark) disk, hard disk, magnetic tape, magneto-optical disk, CD-ROM, DVD, ROM cartridge,
It includes a RAM memory cartridge with a battery backup, a flash memory cartridge, a nonvolatile RAM cartridge, and the like.

Further, it includes a communication medium such as a wired communication medium such as a telephone line and a wireless communication medium such as a microwave line. The Internet is also included in the communication medium mentioned here.

The medium is a medium on which information (mainly digital data and programs) is recorded by some physical means, and which causes a processing device such as a computer or a dedicated processor to perform a predetermined function. You can do it.
In short, any method may be used as long as the program is downloaded to the computer by some means and a predetermined function is executed.

[0020]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Embodiments of the present invention will be described with reference to the drawings. FIG. 1 is a diagram showing an outline of a system according to an embodiment of the present invention. A creator (information provider) 1 issues information to a user (information user) 2 by issuing a mail magazine or providing a homepage using the server according to the embodiment of the present invention. To provide information, you must be a registered member of the system. User 2 is, in principle, a registered member of the system and must receive at least one genre of mail magazine. The value evaluation of the content of the mail magazine provided to the user 2 is provided to the client (advertiser) 3. This value evaluation is performed based on the number of subscribers of the mail magazine and / or the results of questionnaires by the subscribers. Client 3
Determines whether to place an advertisement in the e-mail magazine based on the provided value evaluation. When posting an advertisement, the client 3 applies to the creator 1 for posting. Creator 1 is free to accept the application. If the number of advertisement applications to a popular e-mail magazine increases, the creator 1 can select an advertisement of a client with good conditions. As clients compete for each other's listings, their advertising costs will inevitably rise. Therefore, a reward of a high advertisement fee is paid for the act of the creator 1 providing excellent content. As a result, the incentive of the creator 1 is stimulated, and a legitimate evaluation and reward for providing excellent content can be obtained. In other words, this system provides a place for the creator 1 to make a presentation, and also provides a place for obtaining the evaluation and reward. Part of the advertising fee is to operate, maintain,
Appropriate for management costs.

The services provided by this system are as follows. 1. A predetermined amount of memory is provided, and you can have your own homepage for free. 2. You can issue an e-mail magazine for free. 3. You can use wizards and editors that can create homepages and e-mail magazines with simple operations. 4. Member points can be earned by clicking on the banner attached to the information mail called point mail. Earned points can be exchanged for various products and benefits.

The user 1 must register in this system, and the registered member must select at least one genre and receive a mail magazine or point mail of that genre. The e-mail magazine and the point e-mail are information e-mails provided by an advertiser such as a company, and as described above, the present system is operated based on the advertisement fee from the advertiser (client). That is,
The system provides a service free of charge, provided that it receives an information e-mail from an advertiser and / or, in the case of a homepage, publishes an advertising banner of the contracted company in the page.

The point mail is an information mail distributed only to the user of the present system. Only the information of the genre that the member desires to receive is distributed. Points can be earned by clicking on the banner included in the point mail. When you earn points, you can exchange them for gifts and various other products.

A registered member becomes a sender of information through provision of a homepage and / or issuance of a mail magazine, and also becomes a receiver of information through reception of a mail magazine. Creator 1 and User 2 are both registered members.

[0025] The system can provide personally identifiable information from members and service users at the time of member registration or on pages for sweepstakes and other sales promotion activities provided by advertisers and e-mail senders. collect.

FIG. 2 is a flowchart of the main processing in the embodiment of the present invention. FIG. 3 is a block diagram of main components of the system according to the embodiment of the present invention. 3, the member registration processing unit 10 receives a member registration request and records the member information in the member database 11. The member database 11 stores the member's name, gender, age, married / unmarried, type of personal computer used / type of Internet mobile phone, occupation, industry, address (region),
Genres of information of interest, e-mail magazines to subscribe to,
Information such as the genre of information mail to be subscribed and the genre of point mail to subscribe is recorded.

When a transmission request is received from any or all of the mail magazine generation unit 14, the information mail generation unit 15, and the point mail generation unit 16, the member extraction unit 12 extracts the members who send each mail from the member database 11. I do. The member extracting unit 12 extracts a member based on information on a genre set by the member. The mail transmission unit 13 transmits a mail to the extracted members.

The point addition processing section 17 calculates points based on the member's point mail reception status and the advertisement posting status of the member who issues the mail magazine in the mail magazine. The point database 18 accumulates the calculated points.

Upon receiving a point exchange request from a member, the point exchange processing unit 21 outputs a product shipping command corresponding to the point in the point database 18. Based on this shipping command, a product shipping unit (not shown) ships the product to the requesting member.

Next, the processing of this system will be described with reference to FIGS. If you want to become a member of this system,
Access the WW server and display the member registration page. First, the membership agreement is displayed (S1). The user inputs his / her personal information (S2). The personal information includes the member's name, gender, age, married / unmarried, type of personal computer used / type of Internet mobile phone, occupation, industry, address (region), and the like. After inputting the personal information, the information is transmitted to the server to request the member registration (S3). The server checks the sent information and, if there is no problem, registers as a member.

Next, the member selects a genre for which he wants to receive mail (S4). Registered members must receive the information mail and point mail delivered by this system. From the list divided into each genre,
At least one subscription genre must be selected. The member selects a genre of information of interest, a subscribed e-mail magazine, a subscribed information e-mail genre, and a subscribed point e-mail genre. An email with the same genre is sent to the member. The following are the genres of information mail subscription (reception). Outdoors, beauty / health, housing, music, toys / games, cars / motorcycles, travel / leisure, gambling, pets, recruitment / employment information, art, alcohol / drinks, interior / life miscellaneous goods, event / ticket information, bridal , SOHO, handicrafts / crafts / horticulture / DIY, cooking / food, money / insurance, politics / economics, communication services / internet, fashion, gourmet, education / education, TV /
Radio, electronics, accessories / watches, mail order / shopping, learning.

Finally, a password is issued, and the member registration is completed (S5). A mail magazine of the selected genre is distributed. For e-mail magazines, reception settings can be made more finely within each genre. The reception setting of the e-mail magazine is performed by clicking the check box in the e-mail magazine title displayed for each genre and adding a check mark.

[0033] The registered users who wish to point exchange point exchange, to request to display the point information to the server of the present system (S1
1). The server displays the current value of the point (S1
2). For example, it is displayed as follows. "Your current points are xxxx points. Breakdown point mail: xxxx points Advertisement on e-mail magazine: xxxx points"

Points can be obtained by clicking a banner in the point mail. In some cases, it can be obtained according to the content of the page displayed after clicking. In addition, the publisher of the e-mail magazine receives an advertisement request, and can earn points by placing an advertisement in the e-mail magazine that has issued the e-mail magazine.

Next, a point exchange is requested according to the acquired points (S13). The server displays a list of exchangeable products (S14). For example, it is displayed as follows. "Current points: xxxx Total exchange points: xxxx" Item breakdown Product name 1: xxxx: Quantity Product name 2: xxxx: Quantity Shipping points: xxxx Remaining points: xxxx Destination: xxxx Select a product and request a point exchange (S15).

[0036] to enter the title and content of the e-mail magazine E-mail magazine (S2
1). The configuration of the e-mail magazine is, for example, as follows.・ Email title ・ Advertisement (header) if there is an advertisement ・ Email content ・ Advertisement (footer) if there is an advertisement

Next, a distribution schedule is set (S2).
2). Next, a distribution destination is selected (S23). Select whether to send to a personal computer, send to an Internet mobile phone, or send to both. This is because the transmission destination changes between a personal computer and an Internet mobile phone according to the content of the content. Next, the genre of the distribution destination is set (S24). An e-mail magazine is distributed to registered members who have selected the genre set here.
As described above, the distribution setting of the e-mail magazine is performed for the following items. -Delivery genre-Delivery date-Delivery destination

Finally, a request for distribution of a mail magazine is made (S25). Thereby, the mail magazine is distributed according to a predetermined schedule.

The present system creates a mail magazine in response to the request of the member and distributes the mail magazine to the registered members. It can be sent to many members at once with a simple operation. Reservation of distribution date and time is also possible. Up to a predetermined number (for example, three) of e-mail magazines can be issued per member.

Registered members can freely publish e-mail magazines. In a popular e-mail magazine, the client of this system may request advertisement posting. In that case, the points set by the advertisement requester can be obtained according to the number of mail magazines distributed. Earned points can be exchanged for products such as gift certificates.

FIG. 7 shows a procedure for setting an advertisement in a mail magazine. A list of advertisements requested by the mail magazine issued by the user is displayed (S31). When there are a plurality of requested advertisements, the user selects which advertisement to post (S32). For example, it is conceivable to select an advertisement provided with a large number of points or select an advertisement of a sponsor that promises to provide a preferable service such as information provision. The selected advertisement is inserted into the e-mail magazine, and its preview is displayed to determine whether there is no problem (S33). If there is no problem, the advertisement is formally set in the mail magazine (S34). The setting is notified to the advertiser (S35). This notification does not need to be issued by the e-mail magazine issuer, and is automatically notified by the present system. This system converts the revenue from the advertisement into member points and stores them in the point database (S
36).

When the insertion or deletion of the advertisement is set, a notice that the advertisement has been automatically inserted or that the advertisement has been deleted is sent to the client of the advertisement.

The mail magazine publisher can decide whether to publish an advertisement. You can publish ads that you like in terms of posting conditions such as points, and reject ads that are not. The e-mail magazine publisher can set the number and layout of advertisements to be published in the e-mail magazine. If you receive an ad request, you can decide which ads to place and where.

Menu for Advertisers (Clients) Advertisers (clients) can use the following functions of the system. 1. Use of database You can browse registrant data by prefecture, age, etc. by e-mail magazine or point mail reception genre. It can also be used as a reference material for e-mail magazines and point mail distribution.

The information obtained from the database is as follows. Name, address, gender, age, marriage / unmarried, occupation (sales / sales, research / development, other technicians, human resources / general affairs, planning / survey, finance / accounting, management, public relations / publicity, design / design, Students, housewives, others), industries (agriculture, forestry, fisheries, mining, construction, publishing / printing, electrical / electronic equipment, machinery / precision machinery / transportation equipment, chemical / pharmaceutical / food, other manufacturing, transportation, communications) , Media, service industry,
Finance / Insurance / Securities, Real Estate, Trading / Wholesale / Retail, Education, Self-employed, Students, Housewives, Others), Personal Computer Models Used, Genres You Want to Receive (Details as above), Email Address, information terminal type (PC reception,
Internet mobile phone).

2. Point mail transmission Point mail is direct mail in which points are added to the recipient. Clients can send promotional information about their products to targeted members. Members who receive the point mail can accumulate points.

FIG. 8 shows a procedure for transmitting a point mail.
The client searches the member database and extracts a target member (S41). For example, if the purpose is to promote the sale of outdoor goods, the target is to focus on members whose reception genre is set to outdoor, especially housewives who have the right to determine expenditure. By setting such a search condition and searching the member database, a destination of a desired target can be automatically extracted.

Select some or all of the extracted members,
These are determined as transmission destinations (S42). The contents of the point mail are created (S43). The created mail is transmitted (S44).

3. Advertising Request FIG. 9 is a flowchart of adding / deleting an advertisement. The advertiser (client) displays a list of its own advertisement requests (S51), and can add or delete advertisement requests (S52).

When an advertiser requests an advertisement, the following is performed. A list of issued e-mail magazines is displayed (S53). The list is displayed for each item (genre) and each number of copies. Based on this information, the advertiser can select the most suitable e-mail magazine for advertising (S5).
4). For example, the following information is displayed. a. Select major items (genre, prefecture, gender,
Age, unmarried, occupation, industry, circulation (100 in descending order) b. Select a small item c. Check the check box next to the e-mail magazine title. The item classification is selected based on the personal information of the e-mail magazine issuer. Not the recipient information.

For example, when an advertiser places an advertisement for outdoor goods, the genre should select a mail magazine related to outdoor. When there are a plurality of e-mail magazines of the same genre, an e-mail magazine having a larger number of copies should be selected among them in terms of advertisement effect.
However, this is also related to the cost of advertising. An advertisement may be placed in one e-mail magazine with a large number of issued copies, or an advertisement may be placed in a plurality of e-mail magazines with a relatively small number of issued copies but at low cost.

The advertisement reservation status of the selected mail magazine is displayed (S55). From this display, the advertiser can determine whether the advertisement for the mail magazine is more or less desired and how much the advertisement fee is. If it is desired to place an advertisement in the e-mail magazine even if it costs, the application is made with more points than other advertisers (S56). The processing of this part of the system corresponds to an advertising bidding system. In addition to the cost, by providing information service and the like, advertisement publication can be encouraged to the e-mail magazine issuer. The set advertisement form / point number is transmitted to the e-mail magazine issuer (S57). Either two lines or four lines is selected as the advertisement content. The advertising points are, for example, as follows. In the case of a two-line advertisement, it is 1 point or more, and in the case of a 4-line advertisement, it is 1.25 points or more. The system provider provides two-line advertisement 1
You can get 0.5 points as a margin and 0.75 points for one 4-line advertisement.

After making the above advertisement request, the advertiser can confirm whether or not the advertisement has been actually posted.

According to the apparatus / method of the embodiment of the present invention, for example, a profit of an advertisement fee can be fed back to a person who provides useful contents through a mail magazine. The advertising fee is determined by bidding for each content. Therefore, the profit reflects the quality of the content (for example, the number of subscribers). This can increase the incentive of the content provider, particularly, the incentive to produce excellent content.

Whether or not to place an advertisement and which advertisement to select even if placed, are left to the discretion of the content provider. Therefore, an excellent content provider can publish an advertisement with the best conditions. For example, it is possible to select an advertisement of an advertiser who has a high advertisement fee, understands the content of the content and supports it.

The apparatus / method according to the embodiment of the present invention enables a content creator to receive an objective evaluation of his / her content and to benefit from it without any effort. It can be said that the apparatus / method according to the embodiment of the present invention provides the creator with a new presentation space.

On the other hand, members of the apparatus / method according to the embodiment of the present invention can earn points only by receiving e-mails, without issuing a mail magazine. Thus, in this device / method, the member can benefit from both creating and distributing content and receiving mail.

The present invention is not limited to the above embodiments, and various modifications can be made within the scope of the invention described in the claims, and these are also included in the scope of the present invention. Needless to say, this is done.

Further, in this specification, means does not necessarily mean physical means, but also includes a case where the function of each means is realized by software.
Further, the function of one unit may be realized by two or more physical units, or the function of two or more units may be realized by one physical unit.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram of the concept of an embodiment of the present invention.

FIG. 2 is a flowchart of an embodiment of the present invention.

FIG. 3 is a functional block diagram of the embodiment of the present invention.

FIG. 4 is a member registration flowchart according to the embodiment of the present invention.

FIG. 5 is a point exchange flowchart according to the embodiment of the present invention.

FIG. 6 is a flowchart for issuing a mail magazine according to the embodiment of the present invention.

FIG. 7 is an advertisement setting flowchart according to the embodiment of the present invention.

FIG. 8 is a point mail transmission flowchart according to the embodiment of this invention.

FIG. 9 is an advertisement request flowchart according to the embodiment of the present invention.

[Explanation of symbols]

 REFERENCE SIGNS LIST 1 creator (information provider) 2 user (information user) 3 client (advertiser) 4 server administrator 10 member registration processing unit 11 member database 12 member extraction unit 13 mail transmission unit 14 mail magazine generation unit 15 information mail generation unit 16 point mail generation section 17 point addition processing section 18 point database 19 advertisement publication processing section 20 advertisement publication request section 21 point exchange processing section

Claims (9)

[Claims] 1. A member registration step of requesting a member registration to a server by designating a genre for which an e-mail is desired to be received, and at least a part of the registered members becomes a member who has designated a predetermined genre. An e-mail magazine issuance requesting step of sending a title and contents to the server and requesting issuance of an e-mail magazine while designating distribution to the server; and An e-mail magazine issuance step of transmitting an e-mail magazine, the server evaluates the e-mail magazine, and an e-mail magazine evaluation step of transmitting an evaluation result to an advertiser; and the advertiser compensates for an advertisement based on the evaluation result. An advertising bidding step of presenting the number of points and bidding in an advertising space of the e-mail magazine; A computer comprising: an advertisement setting step of inserting a part or all of an advertisement that has been bid based on the specification of a lu magazine issuer into the e-mail magazine; and a point setting step of accumulating the set point number of the advertisement. The email issuance method used. 2. The advertisement bidding step includes: displaying a list of issued e-mail magazines by the genre and the number of issued copies; and selecting at least one of the e-mail magazines indicated in the list. Displaying an advertiser of another advertisement posting request made for the selected e-mail magazine and a bid status of the advertisement including the presented number of points; an advertisement form by designating a predetermined number of points based on the bid status 2. The method according to claim 1, further comprising: setting the number of points and transmitting the point number and the advertisement form to a selected publisher of the e-mail magazine. 3. The advertisement setting step includes: displaying a list of bid advertisements; selecting a preferable one from a plurality of advertisement bids; and displaying the advertisement to an advertiser of the selected advertisement. 2. The method according to claim 1, further comprising the step of notifying that the mail has been sent. 4. A member extracting step in which the advertiser extracts a corresponding member from a member database using a received genre as a search key, and associating the extracted member with the number of points that the advertiser can redeem for a product. A point mail transmitting step of transmitting the point mail, wherein the point setting step accumulates the number of points of the point mail with respect to the member who has received the point mail. Issuing method. 5. A step of presenting a current value of a point in response to a request from a member, a step of exchanging the point for a product in response to a request from the member, and then responding to the product from the current value of the point. 2. The mail issuing method according to claim 1, further comprising a point exchanging step including a step of subtracting the number to be executed to obtain a new point. 6. A member registration processing unit for receiving a request for member registration via the Internet and performing a member registration on condition that a personal information and a mail receiving genre are input; A member database to be recorded; an e-mail magazine issuing unit for issuing an e-mail magazine by designating the receiving genre; a member corresponding to the receiving genre from the e-mail magazine issuing unit; A mail extraction unit that issues the mail magazine to the members extracted by the member extraction unit; and an advertisement posting request unit that requests the publisher of the mail magazine to post an advertisement. And an advertisement in the e-mail magazine based on a notification from the e-mail magazine issuer. An advertisement publication processing unit to be posted, and a predetermined point is generated for the recipient when the recipient of the e-mail magazine clicks an advertisement included in the e-mail magazine, and based on an output of the advertisement publication processing unit A point addition processing unit for generating a predetermined point corresponding to an advertisement placed in the mail magazine for the e-mail magazine issuer; and accumulating and recording points for each member based on an output of the point addition processing unit. A mail issuing server including a point database. 7. A point mail creating unit that issues the point mail by designating the reception genre in response to an advertiser's request, wherein the member extracting unit receives the reception genre from the point mail creation unit, A corresponding member is extracted from the member database using a received genre as a search key, and the point addition processing unit generates predetermined points for the recipient when the point mail is received.
The mail issuing server according to claim 6, wherein: 8. Presenting a current value of a point in response to a request from a member, exchanging the point for a product in response to a request from the member, and then calculating a number corresponding to the product from the current value of the point. 7. A point exchange processing unit which subtracts and sets a new point.
The e-mail issuing server described. 9. A member registration step of requesting a server to register a member by designating a genre for which an e-mail is desired to be received by a computer, and at least a part of the registered members is set to a predetermined genre. A mail magazine issuance requesting step of sending a title and contents to the server and requesting issuance of an e-mail magazine while designating that the server is to be distributed. An e-mail magazine issuing step of transmitting a magazine; the server evaluating the e-mail magazine, and an e-mail magazine evaluation step of transmitting an evaluation result to an advertiser; and the advertiser compensates for an advertisement based on the evaluation result. An advertising bidding step of presenting the number of points and bidding in an advertising space of the e-mail magazine; To execute an advertisement setting step of inserting a part or all of an advertisement bid on the basis of an e-mail magazine issuer's designation into the e-mail magazine, and a point setting step of accumulating the set number of points of the advertisement. Recording medium that stores the program of.