CN102402758A

CN102402758A - Method and device for generating proposed budget of promoted account

Info

Publication number: CN102402758A
Application number: CN2010102864433A
Authority: CN
Inventors: 徐勇明; 徐惠; 方子恺; 卢佳
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2010-09-19
Filing date: 2010-09-19
Publication date: 2012-04-04

Abstract

The invention aims to provide a method and a device for generating proposed budget of account promotion, wherein a network device obtains a promoted account input from user equipment by user; according to the promoted account, customer consumption attribute of the promoted account is obtained; and according to the promoted account and the customer consumption attribute, the proposed budget of the promoted account is generated by weighing. Compared with the prior art, more optimized selection is provided for user by generating the proposed budget of the proposed account by weighing according to the promoted account and the customer consumption attribute of the promoted account, so that promotion effect of the promoted account is improved and use experience of the promoted user is enhanced.

Description

A kind of method and apparatus that is used to generate the suggestion budget of promoting account

Technical field

The present invention relates to the internet search technology field, relate in particular to a kind of technology that is used to generate the suggestion budget of promoting account.

Background technology

Along with popularizing of internet, increasing Internet user utilizes network to do shopping or search commercial articles information, therefore, and for the popularization account of promoting the network information is arisen at the historic moment.

Yet, carry out the popularization user that the network information is promoted for buying the popularization keyword, general budget based on said popularization user's popularization account of prior art promoted, and shortage is advised to this budget of promoting account.When this popularization account used its budget, often compelled rolling off the production line lost a large amount of clicks.For promoting the user; It is online and do not lose click often not know that how many budgets can support it keep to promote account; This has not only influenced its network information and has promoted the attention rate in Internet user crowd, has also missed further optimization and has promoted the opportunity of promoting effectiveness.

Therefore, how carrying out the budget suggestion to promoting account, with its click volume of further raising, promote it and promote effectiveness, is a problem needing solution now badly.

Summary of the invention

The purpose of this invention is to provide a kind of method and apparatus that is used to generate the suggestion budget of promoting account.

According to an aspect of the present invention, a kind of method that is used to generate the suggestion budget of promoting account is provided, this method may further comprise the steps:

A obtains the popularization account of user from the subscriber equipment input;

B obtains the customer's consumption attribute of said popularization account according to said popularization account;

C is according to said popularization account and said customer's consumption attribute, and weighting generates the suggestion budget of said popularization account.

According to a further aspect in the invention, a kind of equipment that is used to generate the suggestion budget of promoting account is provided also, this equipment comprises:

First deriving means is used to obtain the popularization account of user from the subscriber equipment input;

Second deriving means is used for obtaining the customer's consumption attribute of said popularization account according to said popularization account;

First generating apparatus is used for according to said popularization account and said customer's consumption attribute, and weighting generates the suggestion budget of said popularization account.

Compared with prior art; The present invention is through promoting the customer's consumption attribute of account and said popularization account, and weighting generates the suggestion budget of said popularization account, for promoting the user selection of more optimizing is provided; Promote the popularization effectiveness of account thereby improved, and promoted the experience of promoting the user.

Description of drawings

Through reading the detailed description of doing with reference to following accompanying drawing that non-limiting example is done, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates the system topological figure that is used to generate the suggestion budget of promoting account according to one aspect of the invention;

Fig. 2 illustrates the equipment synoptic diagram that is used to generate the suggestion budget of promoting account according to one aspect of the invention;

Fig. 3 illustrates the equipment synoptic diagram that is used to generate the suggestion budget of promoting account in accordance with a preferred embodiment of the present invention;

Fig. 4 illustrates the method flow diagram that is used to generate the suggestion budget of promoting account according to a further aspect of the present invention;

Fig. 5 illustrates the method flow diagram that is used to generate the suggestion budget of promoting account in accordance with a preferred embodiment of the present invention.

Same or analogous Reference numeral is represented same or analogous parts in the accompanying drawing.

Embodiment

Below in conjunction with accompanying drawing the present invention is described in further detail.

Fig. 1 illustrates the system topological figure that is used to generate the suggestion budget of promoting account according to one aspect of the invention, comprising the network equipment 1 and a plurality of subscriber equipment 2 that is connected via network with it.Wherein, the network equipment 1 can be connected via network with a plurality of subscriber equipment 2, and obtains the popularization account of user through subscriber equipment 2 inputs; According to said popularization account, obtain the customer's consumption attribute of said popularization account; According to said popularization account and said customer's consumption attribute, weighting generates the suggestion budget of said popularization account.At this, network includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN, VPN network, wireless self-organization network (Ad Hoc network) etc.

In addition, the network equipment 1 includes but not limited to the cloud that network host, single network server, a plurality of webserver collection or a plurality of server constitute.At this, cloud is by constituting based on the great amount of calculation machine of cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine of being made up of the loosely-coupled computing machine collection of a group.And subscriber equipment 2 can be any electronic product that can carry out man-machine interaction through modes such as keyboard, mouse, telepilot, touch pad or hand-written equipment with the user, for example computing machine, mobile phone, PDA, palm PC PPC or IPTV etc.Communicating by letter between the network equipment 1 and a plurality of subscriber equipmenies 2 is separate, can be based on the packet data transmission such as ICP/IP protocol, udp protocol etc.

Those skilled in the art will be understood that the above-mentioned network equipment 1, subscriber equipment 2 and the network and the communication mode that connect therebetween are merely for example; Other network equipments existing or that possibly occur from now on, subscriber equipment, network or communication mode are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Those skilled in the art also will be understood that; The quantity that is merely the disparate networks element that illustrates for simplicity among Fig. 1 maybe be less than the quantity in the real network, but this omission far and away with can not influence to the present invention carry out clear, be disclosed as prerequisite fully.

For for simplicity, be that example is described with a subscriber equipment 2 below.Those skilled in the art will be understood that the network equipment 1 is can be simultaneously mutual with a plurality of subscriber equipment 2, and according to the popularization account from different subscriber equipmenies 2 inputs, obtain the customer's consumption attribute of said popularization account; According to said popularization account and said customer's consumption attribute, weighting generates the suggestion budget of said popularization account.

Fig. 2 illustrates the equipment synoptic diagram that is used to generate the suggestion budget of promoting account according to one aspect of the invention, and wherein, the network equipment 1 comprises first deriving means 11, second deriving means 12 and first generating apparatus 13.

Wherein, first deriving means 11 is used to obtain the popularization account of user from subscriber equipment 2 inputs.Particularly, the user through with the interactive mode of subscriber equipment 2, include but not limited to keyboard, mouse, telepilot, touch pad or hand-written equipment, account is promoted in input in browser software, application program or client software; With the keyboard is example; When knocking keyboard in the input frame of user in application program and import, first deriving means 11 is through page technology, like JSP, ASP, PHP technology; Obtain the keystroke sequence that the user knocks in real time, and be recorded as the popularization account of user's input.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Those skilled in the art will be understood that also the above-mentioned technology of promoting account of obtaining is merely for example; The technology that other are existing or obtaining of possibly occurring from now on promoted account is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Second deriving means 12 is used for obtaining the customer's consumption attribute of said popularization account according to said popularization account.Particularly; The popularization account that the user that second deriving means 12 obtains according to first deriving means 11 imports; Through in database, reading, call the communication mode of certain applications routine interface (API) or other agreements, obtain the customer's consumption attribute of this popularization account.For example; The application programming interfaces (API) that second deriving means 12 provides through the third party device that calls the customer's consumption attribute of storing this popularization account; Send the request of the customer's consumption attribute that obtains this popularization account to this third party device, and receive the customer's consumption attribute of this popularization account that this third party device returns according to this request.Those skilled in the art will be understood that also the above-mentioned mode of obtaining the customer's consumption attribute of promoting account is merely for example; Other existing or modes of obtaining the customer's consumption attribute of promoting account that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.At this, the management server that obtains memory storage that the source includes but not limited to the network equipment 1 itself, this popularizations account of the customer's consumption attribute of this popularization account, third-party server be other third party devices that can communicate by letter with the network equipment 1 perhaps.Those skilled in the art will be understood that the source that obtains of the customer's consumption attribute of above-mentioned popularization account is merely for example; The customer's consumption attribute of other popularization accounts existing or that possibly occur from now on obtain the source as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.At this, said customer's consumption attribute includes but not limited to that the history of this popularization account is clicked, consumption distribution in time etc.For example, the line duration of promoting account same day is 12:00 ~ 20:00, and the click volume of its each hour is 6,6,7,8, and 8,10,12,15, second deriving means 12 can obtain the click volume of above-mentioned popularization account.Those skilled in the art will be understood that above-mentioned customer's consumption attribute is merely for example, and other customer's consumption attributes existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.

Those skilled in the art will be understood that above-mentioned first deriving means and second deriving means are merely example, and in practice, they can be two independently modules, also can be integrated in the module.

First generating apparatus 13 is used for according to said popularization account and said customer's consumption attribute, and weighting generates the suggestion budget of said popularization account.Particularly; The customer's consumption attribute of the said popularization account that the popularization account that first generating apparatus 13 obtains according to first deriving means 11 and second deriving means 12 obtain; For example pass through linear weighted function, press weighting schemes such as period weighting, mixed weighting (wherein; Set each weight according to this relevant configuration information of promoting account), weighting generates the suggestion budget of said popularization account.For example, the line duration of promoting account same day is 0:00 ~ 20:00, and the click volume of supposing each hour is 5,5,5,5,5; 5,5,5,5,5,5; 5,5,5,5,5,5; 5,5,5,0,0,0; Click 1 yuan of consumption for 0, one, then can to obtain the consumption on the same day account be 100 yuan to second deriving means 12, and consumption be evenly to consume over time, and each hour consumption is 5 yuan, and first generating apparatus 13 can be according to the customer's consumption attribute of above-mentioned popularization account; Through weighted calculation, for example press linear weighted function, the weight of preceding 20 hours each hours all is set to 0.05, and the click volume that then can calculate back 4 hours each hours losses is 5, and each hour should be promoted evenly 5 yuan of consumption of account, and to prolong the suggestion budget of the time of rolling off the production line be that 100+5*4=120 is first in order not lose click volume to obtain this popularizations account.For another example, connect example, first generating apparatus 13 can also carry out weighted calculation by the period, and sets different weights according to this popularization account for the different time section, and weighting generates the suggestion budget of said popularization account.For example, suppose for the target group of this popularization account, because 10:00 ~ 20:00 is the high movable period; The weight of this period is set to 0.07; 00:00 ~ 10:00 is the low movable period, and the weight of this period is set to 0.03, and the click volume that then can calculate the loss of back 4 hours each hours is 5; Each hour, this popularization account was evenly consumed 5 yuan too, and obtaining this popularization account is 100+5*4=120 unit for the suggestion budget of not losing click volume and prolonging the time of rolling off the production line.At this, first generating apparatus 13 can generate click volume and the consumption of each back 4 hours hour through preceding 20 hours click volume and consumption are carried out weighted calculation; Also can back 4 hours be done as a whole, also promptly, with 4 hours be a chronomere, be divided into 5 chronomeres with preceding 20 hours, and this carried out weighted calculation, generate back 4 hours click volume and consumption.At this; First generating apparatus 13 can also be got the customer's consumption attribute of the popularization account of other times units such as the previous day, the last week or the previous moon, and through weighting scheme, weighting generates the suggestion budget of said popularization account; Its concrete embodiment is identical with this example, so repeat no more at this.Those skilled in the art will be understood that the mode of the suggestion budget of the said popularization account of above-mentioned generation is merely for example; Other generating modes existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.At this; Weight in the operation that weighting generates can combine the relevant configuration information of this popularization account to confirm; Wherein, the relevant configuration information of promoting account includes but not limited to the customer type (like big customer, medium and small client etc.), popularization time (the forbidding the popularization time etc. of popularization time, appointment that comprises appointment) of this popularizations account, the channel of promoting region, selected keyword, match pattern, correspondence, commission merchant, consumption wish, consuming capacity, bid, intention etc.

Preferably, between the device of each in the network equipment 1 be constant work.Particularly, first deriving means 11 obtains the popularization account of user through subscriber equipment 2 inputs in real time; Second deriving means 12 obtains the customer's consumption attribute of said popularization account according to the said popularization account that first deriving means 11 obtains; The 3rd deriving means 13 for example passes through linear weighted function, calculates by weighting schemes such as period weighting, mixed weightings again according to said popularization account and said customer's consumption attribute, and weighting generates the suggestion budget of said popularization account.At this; It will be understood by those skilled in the art that " continuing " be meant each device respectively according to mode of operation that set or adjustment in real time require to promote the obtaining of account, this popularizations account the customer's consumption attribute obtain and the weighting of the suggestion budget of this popularizations effectiveness generates, stop in a long time importing operations such as popularization accounts until this user through subscriber equipment 2 execution.

Preferably, said first generating apparatus 13 also is used for according to said popularization account and said customer's consumption attribute, and combines the industry consumption attribute of said popularization account, and weighting generates the suggestion budget of said popularization account.Particularly; The customer's consumption attribute that the popularization account that first generating apparatus 13 obtains according to first deriving means 11 and second deriving means 12 obtain; And combine the industry of said popularization account to consume attribute; Through weighted calculation, for example to pass through linear weighted function, calculate by weighting schemes such as period weighting, mixed weightings, weighting generates the suggestion budget of said popularization account.Industry consumption attribute includes but not limited to click and consumption in time the distribution of said popularization account place industry under identical region of identical period.For example, the line duration of promoting account same day is 0:00 ~ 20:00, and the click volume of supposing each hour is 5,5,5,5,5,5; 5,5,5,5,5,5,5,5; 5,5,5,5,5,5,0; Click 1 yuan of consumption for 0,0,0, one, then can to obtain the consumption on the same day account be 100 yuan to second deriving means 12, and consumption be evenly to consume over time, and each hour consumption is 5 yuan.The consumption on this popularization account place industry same day in identical region is distributed as 15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15, evenly 15 yuan of consumption of each hour.First generating apparatus 13 can carry out weighted calculation to the customer's consumption attribute of said popularization account and said industry consumption attribute preceding 20 hours; For example weight is respectively 0.7 and 0.3; The click volume that weighting generates back 4 hours each hours loss of said popularization account is 8, and to prolong the suggestion budget of the time of rolling off the production line be that 100+8*4=132 is first in order not lose click volume to obtain this popularizations account.At this, first generating apparatus 13 both can independently have been accomplished the obtaining of the industry of said popularization account consumption attribute, the industry consumption attribute of the said popularization account that also can accept to obtain from other product or third party devices.Those skilled in the art will be understood that the above-mentioned mode of obtaining the industry consumption attribute of promoting account is merely for example; Other obtain manners existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

More preferably, said first generating apparatus 13 also is used for according to said popularization account and said customer's consumption attribute, and combines the keyword consumption attribute of said popularization account, and weighting generates the suggestion budget of said popularization account.Particularly; The customer's consumption attribute that the popularization account that first generating apparatus 13 obtains according to first deriving means 11 and second deriving means 12 obtain; And combine the keyword of said popularization account to consume attribute; Through weighted calculation, for example pass through linear weighted function, calculate by weighting schemes such as period weighting, mixed weightings, generate the suggestion budget of said popularization account.Keyword consumption attribute includes but not limited to click volume and the distribution of keyword under identical region of identical period in the said popularization account.For example, the line duration of promoting account same day is 0:00 ~ 20:00, and the click volume of supposing each hour is 5,5,5,5,5,5; 5,5,5,5,5,5,5,5; 5,5,5,5,5,5,0; Click 1 yuan of consumption for 0,0,0, one, then can to obtain the consumption on the same day account be 100 yuan to second deriving means 12, and consumption be evenly to consume over time, and each hour consumption is 5 yuan.The consumption on the selected keyword of this popularization account same day in identical region is distributed as 15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15, evenly 15 yuan of consumption of each hour.First generating apparatus 13 can carry out weighted calculation to the customer's consumption attribute of said popularization account and said keyword consumption attribute preceding 20 hours; For example weight is respectively 0.7 and 0.3; The click volume that weighting generates back 4 hours each hours loss of said popularization account is 8, and to prolong the suggestion budget of the time of rolling off the production line be that 100+8*4=132 is first in order not lose click volume to obtain this popularizations account.At this, first generating apparatus 13 both can independently have been accomplished the obtaining of the keyword of said popularization account consumption attribute, the keyword consumption attribute of the said popularization account that also can accept to obtain from other product or third party devices.Those skilled in the art will be understood that the above-mentioned mode of obtaining the keyword consumption attribute of promoting account is merely for example; Other obtain manners existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

In a preferred embodiment; Said first generating apparatus 13 also is used for according to said popularization account and said customer's consumption attribute; And combining the industry consumption attribute of said popularization account and the keyword consumption attribute of said popularization account, weighting generates the suggestion budget of said popularization account.For example; First generating apparatus 13 is pressed linear weighted function formula

Figure 2010102864433100002DEST_PATH_IMAGE001

, and weighting generates the budget suggestion of said popularization account.Wherein, iBe chronomere, x _iBe the budget of unit interval, comprise current consumption and budget for making account not roll off the production line and to add in addition.Wherein, draw according to computes for the budget

that account is not rolled off the production line need add in addition:

Wherein, x _aThe budget that draws for customer's consumption attribute for making account not roll off the production line and need add in addition according to said popularization account, x _bFor the industry according to said popularization account is consumed the budget for making account not roll off the production line and need add in addition that attribute draws, x _cFor the keyword consumption attribute according to said popularization account is the budget that makes account not roll off the production line and need add in addition, A, b, cBe weight separately, its value is between 0 ~ 1.For another example, first generating apparatus 13 can be by the period weighting, at (9:00 ~ 17:00) for example of high movable period; The main customer's consumption attribute of considering said popularization account, therefore, customer's consumption attribute weight comparatively speaking is bigger; The weight that three types of consumption attributes can be set is respectively 0.8,0.1,0.1; The low movable period (0:00 ~ 7:00), mainly consider the industry consumption attribute of said popularization account for example, therefore, weight is bigger comparatively speaking for industry consumption attribute, the weights that three types of consumption attributes can be set are respectively 0.3,0.5,0.2.Those skilled in the art will be understood that above-mentioned weighting generates the mode of advising budget and is merely for example; The mode that other weightings existing or that possibly occur from now on generate the suggestion budgets is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Preferably, said first generating apparatus 13 also is used for according to said popularization account and said customer's consumption attribute, and a plurality of candidates that weighting generates said account advise budget; Advise budget according to said a plurality of candidates, weighting generates the suggestion budget of said popularization account.Particularly, the customer's consumption attribute of the said popularization account that the popularization account that first generating apparatus 13 obtains according to first deriving means 11 and second deriving means 12 obtain, through weighted calculation, the suggestion budget that is generated can have a plurality of; After this, first generating apparatus 13 can be advised budget according to said a plurality of candidates, through weighted calculation, generates the suggestion budget of said popularization account once more.For example, in order to confirm the N+ 1 day (the unit time can comprise hour, day, week, month etc., for explaining conveniently, only with " my god " be example) the suggestion budget B( N+ 1), at first according to said popularization account and said customer's consumption attribute, a plurality of candidates that weighting generates said account advise budget to first generating apparatus 13, such as before NIt suggestion budget B( i) ( i=1 ..., N); Again said a plurality of candidates are advised that budget carries out weighting, obtain the N+ 1 day suggestion budget B( N+ 1):

B( N+1)?=?

,? i=1,…,? N

Wherein, w _iFor B _iWeight, i=1 ..., NWe can get

B( N+1)?=?max{ B( i)|? i=1,…,? N}

That is, for B( i) | i=1 ..., NIn maximal term give weight 1, the weight of all the other each items is 0.More generally; First generating apparatus 13 wherein certain candidate advises that the weight of budget is set to 1; All the other weights are set to 0, and by the way, first generating apparatus 13 can select certain candidate wherein to advise that budget is as the tell suggestion budget of promoting account.Those skilled in the art will be understood that the mode of the suggestion budget of above-mentioned generation popularization account is merely for example; Other generating modes existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

In a preferred embodiment, the network equipment 1 also comprises the second generating apparatus (not shown).Said second generating apparatus is used for according to said popularization account, generates the suggestion budget upper limit of said popularization account; After this, said first generating apparatus 13 also is used for according to said popularization account and said customer's consumption attribute, and combines the said suggestion budget upper limit, generates the suggestion budget of said popularization account.Particularly; Second generating apparatus is according to said popularization account; For example improve historical record etc., generate the suggestion budget upper limit of said popularization account according to this budget raising rule, budget raising historical record of this popularization account, this industry budget of promoting the account correspondence of promoting Account Settings; After this, the subsequent use suggestion budget that first generating apparatus 13 generates according to said popularization account and said customer's consumption attribute weight, and get the suggestion budget of this popularization account of conduct less in subsequent use suggestion budget and the suggestion budget upper limit.Preferably, first generating apparatus 13 can also be according to said popularization account and said customer's consumption attribute, and combines industry consumption attribute or keyword consumption attribute or both combinations of said popularization account; Weighting generates subsequent use suggestion budget; And further combine the said suggestion budget upper limit, and generating the suggestion budget of said popularization account, concrete generating mode is consistent with previous embodiment; So do not do at this and to give unnecessary details, and be contained in this by reference.Those skilled in the art will be understood that the mode of the suggestion budget of above-mentioned generation popularization account is merely for example; Other generations existing or that possibly occur are from now on promoted the mode of suggestion budget of accounts as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Those skilled in the art will be understood that above-mentioned first generating apparatus and second generating apparatus are merely example, and in practice, they can be two independently modules, also can be integrated in the module.

Preferably, said second generating apparatus also is used for according to said popularization account, and combines client's acceptance of said popularization account, weighting to generate the suggestion budget upper limit of said popularization account.Particularly; The popularization account that the user that second generating apparatus obtains according to first deriving means 11 imports for example improves rule according to this budget of promoting Account Settings, and combines client's acceptance of said popularization account; Through weighted calculation, generate the suggestion budget upper limit of said popularization account.Said client's acceptance includes but not limited to that the history of said popularization account is revised number of times and the time interval of budget, amplitude and with the change of time of breasting the tape; At this; The consumption that the time of breasting the tape is meant said popularization account on the same day is because of reaching the budget allowances of promoting account or popularization plan, and makes the time that said popularization account or its popularization plan are rolled off the production line.For example, the on-line time of promoting the account plan is 8:00 ~ 20:00, but because budgetary shortfall, actual line duration is 8:00 ~ 16:30, the time of breasting the tape is 16:30, loss line duration 3.5 hours.At this, second generating apparatus both can independently have been accomplished the obtaining of client's acceptance of said popularization account, client's acceptance of the said popularization account that also can accept to obtain from other product or third party devices.For example, client's acceptance that second generating apparatus gets access to said popularization account is 20%, and the consumption on the same day of this popularization account is 100 yuan, then advises being limited in the budget 100+100*20%=120 unit.Those skilled in the art will be understood that the mode of the suggestion budget upper limit of above-mentioned generation popularization account is merely for example; Other generating modes existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

More preferably, said second generating apparatus also is used for according to said popularization account, and combines the industry acceptance of said popularization account, weighting to generate the suggestion budget upper limit of said popularization account.Particularly; The popularization account that the user that second generating apparatus obtains according to first deriving means 11 imports for example improves rule according to this budget of promoting Account Settings, and combines the industry acceptance of said popularization account; Through weighted calculation, generate the suggestion budget upper limit of said popularization account.Said industry acceptance includes but not limited to that said popularization account place industry is on average revised number of times and the time interval of budget, amplitude and with the change of time of breasting the tape.For example, the lifting amplitude that second generating apparatus gets access to the average budget of said popularization account place industry is 30%, and the consumption on the same day of this popularization account is 100 yuan, then advises being limited in the budget 100+100*30%=130 unit.At this, second generating apparatus both can independently have been accomplished the obtaining of the industry acceptance of said popularization account, the industry acceptance of the said popularization account that also can accept to obtain from other product or third party devices.Those skilled in the art will be understood that the mode of the suggestion budget upper limit of above-mentioned generation popularization account is merely for example; Other generating modes existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.At this; Those skilled in the art will be understood that also second generating apparatus can also be according to said popularization account, and combine the client's acceptance and the industry acceptance of said popularization account; Weighting generates the suggestion budget upper limit of said popularization account; Concrete generating mode is consistent with previous embodiment, do not give unnecessary details so do not do at this, and mode by reference is contained in this.For example; Client's acceptance that second generating apparatus gets access to said popularization account is 20%; The industry acceptance of place industry is 30%, and the consumption on the same day of this popularization account is 100 yuan, and the weight of supposing client's acceptance is 0.7; The weight of industry acceptance is 0.3, then advises being limited in the budget 100+100* (0.7*20%+0.3*30%)=123 yuan.

Preferably, said weighting generating run based on but be not limited to following each: a) linear weighted function; B) by the period weighting; C) weighting in proportion; D) mixed weighting.With first generating apparatus 13 according to said popularization account and said customer's consumption attribute; And combine the industry consumption attribute of said popularization account and the keyword of said popularization account to consume attribute; The suggestion budget that weighting generates said popularization account is an example; First generating apparatus 13 is pressed linear weighted function formula

that account is not rolled off the production line need add in addition:

Wherein, x _aThe budget that draws for customer's consumption attribute for making account not roll off the production line and need add in addition according to said popularization account, x _bFor the industry according to said popularization account is consumed the budget for making account not roll off the production line and need add in addition that attribute draws, x _cFor the keyword consumption attribute according to said popularization account is the budget that makes account not roll off the production line and need add in addition, A, b, cBe weight separately, its value is between 0 ~ 1.For another example, first generating apparatus 13 can be by the period weighting, at (9:00 ~ 17:00) for example of high movable period; The main customer's consumption attribute of considering said popularization account, therefore, customer's consumption attribute weight comparatively speaking is bigger; The weight that three types of consumption attributes can be set is respectively 0.8,0.1,0.1; The low movable period (0:00 ~ 7:00), mainly consider the industry consumption attribute of said popularization account for example, therefore, weight is bigger comparatively speaking for industry consumption attribute, the weights that three types of consumption attributes can be set are respectively 0.3,0.5,0.2.First generating apparatus 13 can also be by the same ratio weighting; For example when the history of promoting account had the period of consumption, first generating apparatus 13 calculated the customer's consumption of these periods and the ratio of the industry of this period consumption (account of perhaps calculating this period is consumed the ratio of consuming with the keyword of this period); Do not have consumption during the period when account is historical, the ratio that first generating apparatus 13 draws in aforementioned calculation multiply by the industry consumption (ratio that perhaps draws in aforementioned calculation multiply by the keyword consumption of this period) of this period.First generating apparatus 13 can also use mixed weighting, adopts the mixing of multiple method of weighting, and adjusts according to actual effect.For example adopt machine learning algorithm, such as decision tree, logistic returns, SVM, and intelligent algorithms such as neural network are calculated the weight of each category feature.Those skilled in the art will be understood that above-mentioned operation for weighting is merely for example, and other operation for weighting existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.

Fig. 3 illustrates the equipment synoptic diagram that is used to generate the suggestion budget of promoting account in accordance with a preferred embodiment of the present invention, and the network equipment 1 also comprises generator 14 '.Wherein, first deriving means 11 ', second deriving means 12 ', first generating apparatus 13 ' are identical with corresponding intrument shown in Figure 2 11 ~ 13 respectively, so locate to repeat no more, and mode by reference is contained in this.

Wherein, generator 14 ' is used for said suggestion budget is offered said subscriber equipment.Particularly; Generator 14 ' is through page technology, and like JSP, ASP, PHP technology, page technology is passed through in the suggestion budget of the said popularization account that the 13 ' weighting of first generating apparatus is generated; Like JSP, ASP, PHP technology; Write in the place or the suspension frame in the webpage fixing in the webpage, perhaps write a new webpage, and these webpages and/or its link are offered subscriber equipment 2.Those skilled in the art will be understood that above-mentioned page technology is merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Those skilled in the art will be understood that also the above-mentioned mode of the suggestion budget of promoting account that provides is merely for example; Other presentation modes existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Preferably, said generator 14 ' also is used for said suggestion budget is offered said subscriber equipment 2 in visual form; Wherein, said visual form include but not limited to following each: a) text; B) figure; C) video.Generator 14 ' can offer said subscriber equipment 2 with the form of text with said suggestion budget; For example through page technology, like JSP, ASP, PHP technology, page technology is passed through in the suggestion budget of the said popularization account that the 13 ' weighting of first generating apparatus is generated; Like JSP, ASP, PHP technology; Write in the place or the suspension frame in the webpage fixing in the webpage, perhaps write a new webpage, and these webpages and/or its link are offered subscriber equipment 2.Generator 14 ' can also offer said subscriber equipment 2 with the form of figure with said suggestion budget, through using mode such as drawing function, draws the figure of said suggestion budget, and said figure is offered said subscriber equipment 2.Wherein, said figure includes but not limited to curve map, histogram, pie chart etc.Generator 14 ' can also offer said subscriber equipment 2 with the form of video with said suggestion budget.For example, dynamically depict the curve map of suggestion budget, intuitively said suggestion budget is offered the user with the form of video.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Those skilled in the art will be understood that also above-mentioned visual form is merely for example, and other visual forms existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.

Fig. 4 illustrates the method flow diagram that is used to generate the suggestion budget of promoting account according to a further aspect of the present invention.

Wherein, the network equipment 1 includes but not limited to the cloud that network host, single network server, a plurality of webserver collection or a plurality of server constitute.At this, cloud is by constituting based on the great amount of calculation machine of cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine of being made up of the loosely-coupled computing machine collection of a group.And subscriber equipment 2 can be any electronic product that can carry out man-machine interaction through modes such as keyboard, mouse, telepilot, touch pad or hand-written equipment with the user, for example computing machine, mobile phone, PDA, palm PC PPC or IPTV etc.Communicating by letter between the network equipment 1 and a plurality of subscriber equipmenies 2 is separate, can be based on the packet data transmission such as ICP/IP protocol, udp protocol etc.Those skilled in the art will be understood that the above-mentioned network equipment 1, subscriber equipment 2 and communication mode therebetween are merely for example; Other network equipments existing or that possibly occur from now on, subscriber equipment, network or communication mode are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

In step S1, the network equipment 1 obtains the popularization account of user from subscriber equipment 2 inputs.Particularly, the user through with the interactive mode of subscriber equipment 2, include but not limited to keyboard, mouse, telepilot, touch pad or hand-written equipment, account is promoted in input in browser software, application program or client software; With the keyboard is example, and when knocking keyboard in the input frame of user in application program and import, the network equipment 1 like JSP, ASP, PHP technology, obtains the keystroke sequence that the user knocks in real time, and is recorded as the popularization account of user's input through page technology.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Those skilled in the art will be understood that also the above-mentioned technology of promoting account of obtaining is merely for example; The technology that other are existing or obtaining of possibly occurring from now on promoted account is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

In step S2, the network equipment 1 obtains the customer's consumption attribute of said popularization account according to said popularization account.Particularly; In step S2; The network equipment 1 through in database, reading, call the communication mode of certain applications routine interface (API) or other agreements, obtains the customer's consumption attribute of this popularization account according to the popularization account of user's input of in step S1, obtaining.For example; The application programming interfaces (API) that the network equipment 1 provides through the third party device that calls the customer's consumption attribute of storing this popularization account in step S2; Send the request of the customer's consumption attribute that obtains this popularization account to this third party device, and receive the customer's consumption attribute of this popularization account that this third party device returns according to this request.Those skilled in the art will be understood that also the above-mentioned mode of obtaining the customer's consumption attribute of promoting account is merely for example; Other existing or modes of obtaining the customer's consumption attribute of promoting account that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.At this, the management server that obtains memory storage that the source includes but not limited to the network equipment 1 itself, this popularizations account of the customer's consumption attribute of this popularization account, third-party server be other third party devices that can communicate by letter with the network equipment 1 perhaps.Those skilled in the art will be understood that the source that obtains of the customer's consumption attribute of above-mentioned popularization account is merely for example; The customer's consumption attribute of other popularization accounts existing or that possibly occur from now on obtain the source as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.At this, said customer's consumption attribute includes but not limited to that the history of this popularization account is clicked, consumption distribution in time etc.For example, the line duration of promoting account same day is 12:00 ~ 20:00, and the click volume of its each hour is 6,6,7,8,8,10,12,15, and the network equipment 1 can obtain the click volume of above-mentioned popularization account in step S2.Those skilled in the art will be understood that above-mentioned customer's consumption attribute is merely for example, and other customer's consumption attributes existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.

In step S3, the network equipment 1 is according to said popularization account and said customer's consumption attribute, and weighting generates the suggestion budget of said popularization account.Particularly; In step S3; The customer's consumption attribute of popularization account that the network equipment 1 basis is obtained in step S1 and the said popularization account of in step S2, obtaining; For example pass through linear weighted function, press weighting schemes such as period weighting, mixed weighting (wherein, setting each weight according to this relevant configuration information of promoting account), weighting generates the suggestion budget of said popularization account.For example, the line duration of promoting account same day is 0:00 ~ 20:00, and the click volume of supposing each hour is 5,5,5,5,5,5; 5,5,5,5,5,5,5,5; 5,5,5,5,5,5,0; Click 1 yuan of consumption for 0,0,0, one, then in step S2, can to obtain the consumption on the same day account be 100 yuan to the network equipment 1, and consumption be evenly to consume over time, and each hour consumption is 5 yuan; After this; The network equipment 1 can through weighted calculation, for example be pressed linear weighted function according to the customer's consumption attribute of above-mentioned popularization account in step S3; The weight of preceding 20 hours each hours all is set to 0.05; The click volume that then can calculate back 4 hours each hours losses is 5, and each hour should be promoted evenly 5 yuan of consumption of account, and to prolong the suggestion budget of the time of rolling off the production line be that 100+5*4=120 is first in order not lose click volume to obtain this popularizations account.For another example, connect example, in step S3, the network equipment 1 can also carry out weighted calculation by the period, and sets different weights according to this popularization account for the different time section, and weighting generates the suggestion budget of said popularization account.For example, suppose for the target group of this popularization account, because 10:00 ~ 20:00 is the high movable period; The weight of this period is set to 0.07; 00:00 ~ 10:00 is the low movable period, and the weight of this period is set to 0.03, and the click volume that then can calculate the loss of back 4 hours each hours is 5; Each hour, this popularization account was evenly consumed 5 yuan too, and obtaining this popularization account is 100+5*4=120 unit for the suggestion budget of not losing click volume and prolonging the time of rolling off the production line.At this, the network equipment 1 can generate click volume and the consumption of each back 4 hours hour through preceding 20 hours click volume and consumption are carried out weighted calculation in step S3; Also can back 4 hours be done as a whole, also promptly, with 4 hours be a chronomere, be divided into 5 chronomeres with preceding 20 hours, and this carried out weighted calculation, generate back 4 hours click volume and consumption.At this; The network equipment 1 can also be got the customer's consumption attribute of the popularization account of other times units such as the previous day, the last week or the previous moon in step S3; Pass through weighting scheme; Weighting generates the suggestion budget of said popularization account, and its concrete embodiment is identical with this example, so repeat no more at this.Those skilled in the art will be understood that the mode of the suggestion budget of the said popularization account of above-mentioned generation is merely for example; Other generating modes existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.At this; Weight in the operation that weighting generates can combine the relevant configuration information of this popularization account to confirm; Wherein, the relevant configuration information of promoting account includes but not limited to the customer type (like big customer, medium and small client etc.), popularization time (the forbidding the popularization time etc. of popularization time, appointment that comprises appointment) of this popularizations account, the channel of promoting region, selected keyword, match pattern, correspondence, commission merchant, consumption wish, consuming capacity, bid, intention etc.

Preferably, between above-mentioned each step S1 ~ S3 be constant work.Particularly, the network equipment 1 obtains the popularization account of user through subscriber equipment 2 inputs in real time in step S1; In step S2, the network equipment 1 obtains the customer's consumption attribute of said popularization account according to the said popularization account of in step S1, obtaining; After this, in step S3, the network equipment 1 for example passes through linear weighted function, calculates by weighting schemes such as period weighting, mixed weightings again according to said popularization account and said customer's consumption attribute, and weighting generates the suggestion budget of said popularization account.At this; It will be understood by those skilled in the art that " continuing " be meant each step respectively according to mode of operation that set or adjustment in real time require to promote the obtaining of account, this popularizations account the customer's consumption attribute obtain and the weighting of the suggestion budget of this popularizations effectiveness generates, stop in a long time importing operations such as popularization accounts until this user through subscriber equipment 2 execution.

Preferably, in step S3, the network equipment 1 can also be according to said popularization account and said customer's consumption attribute, and combines the industry consumption attribute of said popularization account, and weighting generates the suggestion budget of said popularization account.Particularly; In step S3; Popularization account that the network equipment 1 basis is obtained in step S1 and the customer's consumption attribute that in step S2, obtains, and combine the industry of said popularization account to consume attribute, through weighted calculation; For example pass through linear weighted function, calculate by weighting schemes such as period weighting, mixed weightings, weighting generates the suggestion budget of said popularization account.Industry consumption attribute includes but not limited to click and consumption in time the distribution of said popularization account place industry under identical region of identical period.For example, the line duration of promoting account same day is 0:00 ~ 20:00, and the click volume of supposing each hour is 5,5,5,5,5,5; 5,5,5,5,5,5,5,5; 5,5,5,5,5,5,0,0; Click 1 yuan of consumption for 0,0, one, then in step S2, the consumption that the network equipment 1 can obtain the same day account is 100 yuan, and consumption be evenly to consume over time, and each hour consumption is 5 yuan.The consumption on this popularization account place industry same day in identical region is distributed as 15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15, evenly 15 yuan of consumption of each hour.In step S3; The network equipment 1 can carry out weighted calculation to the customer's consumption attribute of said popularization account and said industry consumption attribute preceding 20 hours; For example weight is respectively 0.7 and 0.3; The click volume that weighting generates back 4 hours each hours loss of said popularization account is 8, and to prolong the suggestion budget of the time of rolling off the production line be that 100+8*4=132 is first in order not lose click volume to obtain this popularizations account.At this, the network equipment 1 both can independently have been accomplished the obtaining of the industry of said popularization account consumption attribute, the industry consumption attribute of the said popularization account that also can accept to obtain from other product or third party devices.Those skilled in the art will be understood that the above-mentioned mode of obtaining the industry consumption attribute of promoting account is merely for example; Other obtain manners existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

More preferably, in step S3, the network equipment 1 can also be according to said popularization account and said customer's consumption attribute, and combines the keyword consumption attribute of said popularization account, and weighting generates the suggestion budget of said popularization account.Particularly; In step S3; Popularization account that the network equipment 1 basis is obtained in step S1 and the customer's consumption attribute that in step S2, obtains, and combine the keyword of said popularization account to consume attribute, through weighted calculation; For example pass through linear weighted function, calculate, generate the suggestion budget of said popularization account by weighting schemes such as period weighting, mixed weightings.Keyword consumption attribute includes but not limited to click volume and the distribution of keyword under identical region of identical period in the said popularization account.For example, the line duration of promoting account same day is 0:00 ~ 20:00, and the click volume of supposing each hour is 5,5,5,5,5,5; 5,5,5,5,5,5,5,5; 5,5,5,5,5,5,0,0; Click 1 yuan of consumption for 0,0, one, then in step S2, the consumption that the network equipment 1 can obtain the same day account is 100 yuan, and consumption be evenly to consume over time, and each hour consumption is 5 yuan.The consumption on the selected keyword of this popularization account same day in identical region is distributed as 15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15, evenly 15 yuan of consumption of each hour.In step S3; The network equipment 1 can carry out weighted calculation to the customer's consumption attribute of said popularization account and said keyword consumption attribute preceding 20 hours; For example weight is respectively 0.7 and 0.3; The click volume that weighting generates back 4 hours each hours loss of said popularization account is 8, and to prolong the suggestion budget of the time of rolling off the production line be that 100+8*4=132 is first in order not lose click volume to obtain this popularizations account.At this, the network equipment 1 both can independently have been accomplished the obtaining of the keyword of said popularization account consumption attribute, the keyword consumption attribute of the said popularization account that also can accept to obtain from other product or third party devices.Those skilled in the art will be understood that the above-mentioned mode of obtaining the keyword consumption attribute of promoting account is merely for example; Other obtain manners existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

In a preferred embodiment; In step S3; The network equipment 1 can also be according to said popularization account and said customer's consumption attribute, and combines the industry consumption attribute of said popularization account to consume attribute with the keyword of said popularization account, and weighting generates the suggestion budget of said popularization account.For example; In step S3; The network equipment 1 is pressed linear weighted function formula , and weighting generates the budget suggestion of said popularization account.Wherein, iBe chronomere, x _iBe the budget of unit interval, comprise current consumption and budget for making account not roll off the production line and to add in addition.Wherein, draw according to computes for the budget

that account is not rolled off the production line need add in addition:

Wherein, x _aThe budget that draws for customer's consumption attribute for making account not roll off the production line and need add in addition according to said popularization account, x _bFor the industry according to said popularization account is consumed the budget for making account not roll off the production line and need add in addition that attribute draws, x _cFor the keyword consumption attribute according to said popularization account is the budget that makes account not roll off the production line and need add in addition, A, b, cBe weight separately, its value is between 0 ~ 1.For another example, in step S3, the network equipment 1 can be by the period weighting; At (9:00 ~ 17:00), mainly consider the customer's consumption attribute of said popularization account, therefore for example of high movable period; Customer's consumption attribute weight comparatively speaking is bigger; The weight that three types of consumption attributes can be set is respectively 0.8,0.1,0.1; The low movable period (0:00 ~ 7:00), mainly consider the industry consumption attribute of said popularization account for example, therefore, weight is bigger comparatively speaking for industry consumption attribute, the weights that three types of consumption attributes can be set are respectively 0.3,0.5,0.2.Those skilled in the art will be understood that above-mentioned weighting generates the mode of advising budget and is merely for example; The mode that other weightings existing or that possibly occur from now on generate the suggestion budgets is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Preferably, in step S3, the network equipment 1 can also be according to said popularization account and said customer's consumption attribute, and a plurality of candidates that weighting generates said account advise budget; Advise budget according to said a plurality of candidates, weighting generates the suggestion budget of said popularization account.Particularly, in step S3, the customer's consumption attribute of popularization account that the network equipment 1 basis is obtained in step S1 and the said popularization account of in step S2, obtaining, through weighted calculation, the suggestion budget that is generated can have a plurality of; After this, the network equipment 1 can be advised budget according to said a plurality of candidates in step S3, through weighted calculation, generates the suggestion budget of said popularization account once more.For example, in order to confirm the N+ 1 day (the unit time can comprise hour, day, week, month etc., for explaining conveniently, only with " my god " be example) the suggestion budget B( N+ 1), in step S3, at first according to said popularization account and said customer's consumption attribute, a plurality of candidates that weighting generates said account advise budget to the network equipment 1, such as before NIt suggestion budget B( i) ( i=1 ..., N); Again said a plurality of candidates are advised that budget carries out weighting, obtain the N+ 1 day suggestion budget B( N+ 1):

B( N+1)?=? ,? i=1,…,? N

Wherein, w _iFor B _iWeight, i=1 ..., NWe can get

B( N+1)?=?max{ B( i)|? i=1,…,? N}

That is, for B( i) | i=1 ..., NIn maximal term give weight 1, the weight of all the other each items is 0.More generally; In step S3, the network equipment 1 wherein certain candidate advises that the weight of budget is set to 1, and all the other weights are set to 0; By the way, the network equipment 1 can select certain candidate wherein to advise that budget is as the tell suggestion budget of promoting account.Those skilled in the art will be understood that the mode of the suggestion budget of above-mentioned generation popularization account is merely for example; Other generating modes existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

In a preferred embodiment, in step S5 (not shown), the network equipment 1 generates the suggestion budget upper limit of said popularization account according to said popularization account; After this, in step S3, the network equipment 1 is according to said popularization account and said customer's consumption attribute, and combines the said suggestion budget upper limit, generates the suggestion budget of said popularization account.Particularly; In step S5 (not shown); The network equipment 1 is according to said popularization account; For example improve historical record etc., generate the suggestion budget upper limit of said popularization account according to this budget raising rule, budget raising historical record of this popularization account, this industry budget of promoting the account correspondence of promoting Account Settings; After this, in step S3, the subsequent use suggestion budget that the network equipment 1 generates according to said popularization account and said customer's consumption attribute weight, and get the suggestion budget of this popularization account of conduct less in subsequent use suggestion budget and the suggestion budget upper limit.Preferably, in step S3, the network equipment 1 can also be according to said popularization account and said customer's consumption attribute; And combining the industry consumption attribute or the keyword of said popularization account to consume attribute or both combinations, weighting generates subsequent use suggestion budget, and further combines the said suggestion budget upper limit; Generate the suggestion budget of said popularization account; Concrete generating mode is consistent with previous embodiment, does not give unnecessary details so do not do at this, and is contained in this by reference.Those skilled in the art will be understood that the mode of the suggestion budget of above-mentioned generation popularization account is merely for example; Other generations existing or that possibly occur are from now on promoted the mode of suggestion budget of accounts as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Preferably, in step S5 (not shown), the network equipment 1 can also be according to said popularization account, and combines client's acceptance of said popularization account, and weighting generates the suggestion budget upper limit of said popularization account.Particularly; In step S5 (not shown); The network equipment 1 for example improves rule according to this budget of promoting Account Settings, and combines client's acceptance of said popularization account according to the popularization account of user's input of in step S1, obtaining; Through weighted calculation, generate the suggestion budget upper limit of said popularization account.Said client's acceptance includes but not limited to that the history of said popularization account is revised number of times and the time interval of budget, amplitude and with the change of time of breasting the tape; At this; The consumption that the time of breasting the tape is meant said popularization account on the same day is because of reaching the budget allowances of promoting account or popularization plan, and makes the time that said popularization account or its popularization plan are rolled off the production line.For example, the on-line time of promoting the account plan is 8:00 ~ 20:00, but because budgetary shortfall, actual line duration is 8:00 ~ 16:30, the time of breasting the tape is 16:30, loss line duration 3.5 hours.At this, the network equipment 1 both can independently have been accomplished the obtaining of client's acceptance of said popularization account, client's acceptance of the said popularization account that also can accept to obtain from other product or third party devices.For example, in step S5 (not shown), client's acceptance that the network equipment 1 gets access to said popularization account is 20%, and the consumption on the same day of this popularization account is 100 yuan, then advises being limited in the budget 100+100*20%=120 unit.Those skilled in the art will be understood that the mode of the suggestion budget upper limit of above-mentioned generation popularization account is merely for example; Other generating modes existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

More preferably, in step S5 (not shown), the network equipment 1 can also be according to said popularization account, and combines the industry acceptance of said popularization account, and weighting generates the suggestion budget upper limit of said popularization account.Particularly; In step S5 (not shown); The network equipment 1 for example improves rule according to this budget of promoting Account Settings, and combines the industry acceptance of said popularization account according to the popularization account of user's input of in step S1, obtaining; Through weighted calculation, generate the suggestion budget upper limit of said popularization account.Said industry acceptance includes but not limited to that said popularization account place industry is on average revised number of times and the time interval of budget, amplitude and with the change of time of breasting the tape.For example, in step S5 (not shown), the lifting amplitude that the network equipment 1 gets access to the average budget of said popularization account place industry is 30%, and the consumption on the same day of this popularization account is 100 yuan, then advises being limited in the budget 100+100*30%=130 unit.At this, the network equipment 1 both can independently have been accomplished the obtaining of the industry acceptance of said popularization account, the industry acceptance of the said popularization account that also can accept to obtain from other product or third party devices.Those skilled in the art will be understood that the mode of the suggestion budget upper limit of above-mentioned generation popularization account is merely for example; Other generating modes existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.At this, those skilled in the art also will be understood that in step S5 (not shown); The network equipment 1 can also be according to said popularization account; And combine the client's acceptance and the industry acceptance of said popularization account, and weighting generates the suggestion budget upper limit of said popularization account, and concrete generating mode is consistent with previous embodiment; So does not do at this and to give unnecessary details, and mode by reference is contained in this.For example; In step S5 (not shown), client's acceptance that the network equipment 1 gets access to said popularization account is 20%, and the industry acceptance of place industry is 30%; The consumption on the same day of this popularization account is 100 yuan; The weight of supposing client's acceptance is 0.7, and the weight of industry acceptance is 0.3, then advises being limited in the budget 100+100* (0.7*20%+0.3*30%)=123 yuan.

Preferably, said weighting generating run based on but be not limited to following each: a) linear weighted function; B) by the period weighting; C) weighting in proportion; D) mixed weighting.With the network equipment 1 in step S3 according to said popularization account and said customer's consumption attribute; And combine the industry consumption attribute of said popularization account and the keyword of said popularization account to consume attribute; The suggestion budget that weighting generates said popularization account is an example; The network equipment 1 is pressed linear weighted function formula , and weighting generates the budget suggestion of said popularization account.Wherein, iBe chronomere, x _iBe the budget of unit interval, comprise current consumption and budget for making account not roll off the production line and to add in addition.Wherein, draw according to computes for the budget that account is not rolled off the production line need add in addition:

Wherein, x _aThe budget that draws for customer's consumption attribute for making account not roll off the production line and need add in addition according to said popularization account, x _bFor the industry according to said popularization account is consumed the budget for making account not roll off the production line and need add in addition that attribute draws, x _cFor the keyword consumption attribute according to said popularization account is the budget that makes account not roll off the production line and need add in addition, A, b, cBe weight separately, its value is between 0 ~ 1.For another example, in step S3, the network equipment 1 can be by the period weighting; At (9:00 ~ 17:00), mainly consider the customer's consumption attribute of said popularization account, therefore for example of high movable period; Customer's consumption attribute weight comparatively speaking is bigger; The weight that three types of consumption attributes can be set is respectively 0.8,0.1,0.1; The low movable period (0:00 ~ 7:00), mainly consider the industry consumption attribute of said popularization account for example, therefore, weight is bigger comparatively speaking for industry consumption attribute, the weights that three types of consumption attributes can be set are respectively 0.3,0.5,0.2.In step S3; The network equipment 1 can also be by the same ratio weighting; For example when the history of promoting account had the period of consumption, the network equipment 1 calculated the customer's consumption of this period and the ratio of the industry of this period consumption (account of perhaps calculating this period is consumed the ratio of consuming with the keyword of this period); Do not have consumption during the period when account is historical, the ratio that the network equipment 1 draws in aforementioned calculation multiply by the industry consumption (ratio that perhaps draws in aforementioned calculation multiply by the keyword consumption of this period) of this period.In step S3, the network equipment 1 can also use mixed weighting, adopts the mixing of multiple method of weighting, and adjusts according to actual effect.For example adopt machine learning algorithm, such as decision tree, logistic returns, SVM, and intelligent algorithms such as neural network are calculated the weight of each category feature.Those skilled in the art will be understood that above-mentioned operation for weighting is merely for example, and other operation for weighting existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.

Fig. 5 illustrates the method flow diagram that is used to generate the suggestion budget of promoting account in accordance with a preferred embodiment of the present invention.Wherein, step S1 ' ~ S3 ' is respectively with corresponding step S1 shown in Figure 4 ~ S3 is identical, so locate to repeat no more, and mode by reference is contained in this.

In step S4 ', the network equipment 1 offers said subscriber equipment with said suggestion budget.Particularly, in step S4 ', the network equipment 1 passes through page technology; Like JSP, ASP, PHP technology; To in step S3 ', the suggestion budget of the said popularization account of weighting generation pass through page technology,, write in the place or the suspension frame in the webpage fixing in the webpage like JSP, ASP, PHP technology; Perhaps write a new webpage, and these webpages and/or its link are offered subscriber equipment 2.Those skilled in the art will be understood that above-mentioned page technology is merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Those skilled in the art will be understood that also the above-mentioned mode of the suggestion budget of promoting account that provides is merely for example; Other presentation modes existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Preferably, in step S4 ', the network equipment 1 can also offer said subscriber equipment 2 in visual form with said suggestion budget; Wherein, said visual form include but not limited to following each: a) text; B) figure; C) video.In step S4 ', the network equipment 1 can offer said subscriber equipment 2 with the form of text with said suggestion budget, for example passes through page technology; Like JSP, ASP, PHP technology; To in step S3 ', the suggestion budget of the said popularization account of weighting generation pass through page technology,, write in the place or the suspension frame in the webpage fixing in the webpage like JSP, ASP, PHP technology; Perhaps write a new webpage, and these webpages and/or its link are offered subscriber equipment 2.In step S4 ', the network equipment 1 can also offer said subscriber equipment 2 with the form of figure with said suggestion budget, through using mode such as drawing function, draws the figure of said suggestion budget, and said figure is offered said subscriber equipment 2.Wherein, said figure includes but not limited to curve map, histogram, pie chart etc.In step S4 ', the network equipment 1 can also offer said subscriber equipment 2 with the form of video with said suggestion budget.For example, dynamically depict the curve map of suggestion budget, intuitively said suggestion budget is offered the user with the form of video.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Those skilled in the art will be understood that also above-mentioned visual form is merely for example, and other visual forms existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.

To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned example embodiment, and under the situation that does not deviate from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore; No matter from which point; All should regard embodiment as exemplary; And be nonrestrictive, scope of the present invention is limited accompanying claims rather than above-mentioned explanation, therefore is intended to the implication of the equivalents that drops on claim and all changes in the scope are included in the present invention.Should any Reference numeral in the claim be regarded as limit related claim.In addition, obviously other unit or step do not got rid of in " comprising " speech, and odd number is not got rid of plural number.A plurality of unit of stating in the device claim or device also can be realized through software or hardware by a unit or device.The first, the second word such as grade is used for representing title, and does not represent any specific order.

Claims

1. method that is used to generate the suggestion budget of promoting account, this method may further comprise the steps:

2. method according to claim 1, wherein, said step c also comprises:

-according to said popularization account and said customer's consumption attribute, and combine the industry of said popularization account to consume attribute, weighting generates the suggestion budget of said popularization account.

3. method according to claim 1 and 2, wherein, said step c also comprises:

-according to said popularization account and said customer's consumption attribute, and combine the keyword of said popularization account to consume attribute, weighting generates the suggestion budget of said popularization account.

4. according to each described method in the claim 1 to 3, wherein, said step c also comprises:

-according to said popularization account and said customer's consumption attribute, a plurality of candidates that weighting generates said account advise budget;

-advise budget according to said a plurality of candidates, weighting generates the suggestion budget of said popularization account.

5. according to each described method in the claim 1 to 4, wherein, this method also comprises:

D generates the suggestion budget upper limit of said popularization account according to said popularization account;

Wherein, said step c also comprises:

-according to said popularization account and said customer's consumption attribute, and combine the said suggestion budget upper limit, generate the suggestion budget of said popularization account.

6. method according to claim 5, wherein, said steps d also comprises:

-according to said popularization account, and combine client's acceptance of said popularization account, weighting generates the suggestion budget upper limit of said popularization account.

7. according to claim 5 or 6 described methods, wherein, said steps d also comprises:

-according to said popularization account, and combine the industry acceptance of said popularization account, weighting generates the suggestion budget upper limit of said popularization account.

8. according to each described method in the claim 1 to 7, wherein, said weighting generating run based on following each:

-linear weighted function;

-by the period weighting;

-weighting in proportion;

-mixed weighting.

9. according to each described method in the claim 1 to 8, wherein, this method also comprises:

E offers said subscriber equipment with said suggestion budget.

10. method according to claim 9, wherein, said step e also comprises:

-said suggestion budget is offered said subscriber equipment in visual form;

Wherein, said visual form comprise following each:

-text;

-figure;

-video.

11. an equipment that is used to generate the suggestion budget of promoting account, this equipment comprises:

12. equipment according to claim 11, wherein, said first generating apparatus also is used for:

13. according to claim 11 or 12 described equipment, wherein, said first generating apparatus also is used for:

14. according to each described equipment in the claim 11 to 13, wherein, said first generating apparatus also is used for:

15. according to each described equipment in the claim 11 to 14, wherein, this equipment also comprises:

Second generating apparatus is used for according to said popularization account, generates the suggestion budget upper limit of said popularization account;

Wherein, said first generating apparatus also is used for:

16. equipment according to claim 15, wherein, said second generating apparatus also is used for:

17. according to claim 15 or 16 described equipment, wherein, said second generating apparatus also is used for:

18. according to each described equipment in the claim 11 to 17, wherein, said weighting generating run based on following each:

-linear weighted function;

-by the period weighting;

-weighting in proportion;

-mixed weighting.

19. according to each described equipment in the claim 11 to 18, wherein, this equipment also comprises:

Generator is used for said suggestion budget is offered said subscriber equipment.

20. equipment according to claim 19, wherein, said generator also is used for:

-said suggestion budget is offered said subscriber equipment in visual form;

Wherein, said visual form comprise following each:

-text;

-figure;

-video.