CN107784516A - Advertisement placement method and device - Google Patents
Advertisement placement method and device Download PDFInfo
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- CN107784516A CN107784516A CN201611076448.7A CN201611076448A CN107784516A CN 107784516 A CN107784516 A CN 107784516A CN 201611076448 A CN201611076448 A CN 201611076448A CN 107784516 A CN107784516 A CN 107784516A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The present invention relates to a kind of advertisement placement method, including：The accessing page request that receiving terminal is sent, user's mark and page iden-tity are carried in the accessing page request；Advertisement putting page iden-tity corresponding to user's mark is obtained, wherein, advertisement putting page iden-tity corresponding to user's mark is to access data to the history of each webpage according to user's history to be calculated；When the page iden-tity of reception belongs to the advertisement page mark, the advertisement formwork data and ad elements data of setting adline corresponding with user mark are obtained；According to the ad elements data and advertisement formwork data generation advertising message；By the advertising message of generation be thrown to the page iden-tity corresponding to terminal page show.The above method can make the dispensing of advertisement more flexible and can effectively improve ad conversion rates.
Description
Technical field
The present invention relates to Computer Applied Technology field, more particularly to a kind of advertisement placement method and device.
Background technology
With the fast development and extensive use of internet and computer technology, the mode of advertisement putting is from traditional
Advertisement putting on (such as newspaper, magazine, entity advertisements column) switch-back is launched under line, such as utilizes various APP five application pages or net
The page of standing launched on the line of advertisement.
At present, advertisement placement method is usually to add ad code or pop-up window generation in original web page fixed position on line
Code, i.e. ad code is inserted by webpage content management person by editing web page code, to complete the dispensing of advertisement.It is above-mentioned
Advertisement placement method ad code is integrated in web page code, website or application management side need to be previously-completed advertisement generation
Code, and ad code is merged with web page code, advertisement can only be shown in designed fixed position, limit advertisement
Dispensing scope, the conversion ratio of advertisement is low.
The content of the invention
Based on this, it is necessary to for it is above-mentioned the problem of, there is provided a kind of dispensing that can make advertisement flexibly and can more have
Effect improves the advertisement placement method and device of ad conversion rates.
A kind of advertisement placement method, methods described include：
The accessing page request that receiving terminal is sent, user's mark and page iden-tity are carried in the accessing page request；
Advertisement putting page iden-tity corresponding to user's mark is obtained, wherein, the advertisement putting page iden-tity is root
What data were calculated is accessed to the history of each page in historical time according to user；
When the page iden-tity of reception belongs to the advertisement putting page iden-tity, the advertisement of setting adline is obtained
Template data and ad elements data；
According to the ad elements data and advertisement formwork data generation advertising message；
By the advertising message of generation be thrown to the page iden-tity corresponding to terminal page show.
In one embodiment, it is described when the page iden-tity of reception belongs to the advertisement putting page iden-tity, obtain
The step of advertisement formwork data and ad elements data for taking setting adline, includes：
When the page iden-tity of reception belongs to the advertisement page mark, the user mark precalculated is obtained
Corresponding adline preference, wherein, the adline preference is obtained according to the historical viewings data statistics of user
, reflect preference of the user to adline；
The advertisement formwork data of setting type are selected according to the adline preference；
Selection ad elements data corresponding with the advertisement formwork data.
In one embodiment, methods described also includes：
When selection the advertisement formwork data for video advertisement templates data when, judge whether current network state is nothing
Line network state, if it is not, then according to adline preference selection in addition to the video advertisement templates data
Advertisement formwork data.
In one embodiment, it is described that the advertising message of generation is thrown to terminal page corresponding to the page iden-tity
The step of face is shown includes：
Monitoring user acts on user's operation behavior information of the page corresponding to the page iden-tity；
When not monitoring user's operation behavior information in setting time length, then to corresponding to user mark
The advertising message of terminal push generation, so that the page corresponding to page iden-tity described in the terminal shows the advertisement letter
Breath.
In one embodiment, it is described to generate advertising message according to the ad elements data and the advertisement formwork data
For：Ad elements storage address corresponding to the ad elements data is inserted into the default code bit of advertisement formwork data
Put, generate complete advertising program code.
A kind of advertisement delivery device, described device include：
Access request receiving module, for the accessing page request of receiving terminal transmission, taken in the accessing page request
Band user mark and page iden-tity；
Advertisement putting page iden-tity acquisition module, for obtaining advertisement putting page iden-tity corresponding to user's mark,
Wherein, the advertisement putting page iden-tity is to access data to the history of each page in historical time according to user to be calculated
's；
Ad data acquisition module, for when the page iden-tity of reception belongs to the advertisement putting page iden-tity,
Obtain the advertisement formwork data and ad elements data of setting adline；
Advertisement generation module, for generating advertising message according to the ad elements data and the advertisement formwork data；
Advertisement putting module, for the advertising message of generation to be thrown into terminal page corresponding to the page iden-tity
Display.
In one embodiment, the ad data acquisition module includes：
Adline preference acquisition module, for belonging to the advertisement page mark when the page iden-tity received
When, adline preference corresponding to the user mark precalculated is obtained, wherein, the adline preference is root
Obtained according to the historical viewings data statistics of user, reflect preference of the user to adline；
Advertisement formwork selecting module, for selecting the advertisement formwork number of setting type according to the adline preference
According to；
Ad elements selecting module, for selecting ad elements data corresponding with the advertisement formwork data.
In one embodiment, the advertisement formwork selecting module, be additionally operable to advertisement formwork data when selection for
During video advertisement templates data, judge whether current network state is wireless communication status, if it is not, then according to the adline
Preference selects the advertisement formwork data in addition to the video advertisement templates data.
In one embodiment, the advertisement putting module, it is additionally operable to monitoring user and acts on the page iden-tity correspondingly
The page user's operation behavior information；When not monitoring user's operation behavior information in setting time length, then to
The advertising message of terminal push generation corresponding to user's mark, so that described in the terminal corresponding to page iden-tity
The page shows the advertising message.
In one embodiment, the advertisement generation module, it is additionally operable to advertisement member corresponding to the ad elements data
Plain storage address is inserted into the default code position of advertisement formwork data, generates complete advertising program code.
Above-mentioned advertisement placement method and device, by analyzing the historical behavior big data of user, gone through according to user
History, which accesses, determines the advertisement putting page, it is, advertisement is launched in the fixed page, but according to the page of user itself
The dynamic that face preference carries out location advertising is launched.When it is the advertisement putting page to detect the page currently triggered, generated
The acquisition of advertising message resource data, including advertisement formwork data and ad elements data, wherein, advertisement formwork data are solidifications
Advertisement formwork program bag, advertising message is generated according to ad elements and advertisement formwork, the advertising message of this programme is in advertisement
In-time generatin before dispensing, is separated with the page, and the same page can carry out the display of advertisement for different users
Can be without the display of advertisement, the dispensing of advertisement is more flexible, selects user to be more easily seen according to the page preference of user
The page carry out the dispensing of advertisement, effectively increase the conversion ratio of advertisement.
Brief description of the drawings
Fig. 1 is the applied environment figure of advertisement placement method in one embodiment；
Fig. 2 is the internal structure schematic diagram of server in one embodiment；
Fig. 3 is the flow chart of advertisement placement method in one embodiment；
Fig. 4 is acquisition and user's mark pair in one embodiment when the page iden-tity of reception belongs to advertisement page mark
The flow chart that the advertisement formwork data and ad elements data step for the setting adline answered are related to；
Fig. 5 is that the advertising message of generation is thrown into terminal page step display corresponding to page iden-tity in one embodiment
The flow chart being related to；
Fig. 6 is the structured flowchart of advertisement delivery device in one embodiment；
Fig. 7 is the structured flowchart of ad data acquisition module in one embodiment.
Embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, it is right below in conjunction with drawings and Examples
The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and
It is not used in the restriction present invention.
As shown in figure 1, in one embodiment, there is provided a kind of applied environment figure of advertisement placement method, this applies ring
Border figure includes terminal 110 and server 120, wherein, terminal 110 can be smart mobile phone, tablet personal computer, notebook computer, desk-top
At least one of computer, but be not limited thereto.The physical server that can be independent of server 120 or multiple
The server cluster that physical server is formed.Terminal user shows Website page or APP five application pages, and monitors user to page
The trigger action in face, and accessing page request corresponding to the trigger action is sent into server, server returns to the corresponding page
Html document is so that terminal carries out the display of the page.Server is while html document is searched, according to the use carried in instruction
Advertisement putting page iden-tity corresponding to family identifier lookup user mark, and judge whether the page that request accesses is the user
The advertisement putting page, wherein, the advertisement that server is pre-calculated different user mark according to the history of user access data is thrown
The page is put, it can also be multiple that the advertisement putting page corresponding to user's mark, which can be one,.When the page that request accesses is to use
During the advertisement putting page at family, the advertisement formwork data and ad elements data that prestore in server are obtained, in server
Multiple advertisement formwork data and multiple ad elements data have been prestored, can be acquiescence to advertisement formwork and ad elements
Selection, also can be according to the accurate selection of user itself.Then, server generates wide according to the advertisement formwork and ad elements of selection
Information is accused, and the transmitting advertisement information of generation to terminal, terminal are shown into the advertisement of generation in the page that request accesses.
As shown in Fig. 2 in one embodiment, there is provided a kind of server 120, the server 120 include passing through system
Processor, storage medium, internal memory and the network interface of bus connection.Wherein, the storage medium of the background server 120 is stored with
Operating system, database and a kind of advertisement delivery device, the device are used to realize one kind in advertisement placement method.Database is used for
Data storage, such as store the behavioral data and advertisement formwork data and ad elements data of user.Processor is used to provide
Calculating and control ability, support the operation of whole server 120.The operation for inside saving as the advertisement delivery device in storage medium carries
For environment.Network interface is used to communicate by network connection with the terminal 110 of outside.
In one embodiment, as shown in Figure 3, there is provided a kind of advertisement placement method, should include specifically including following step
Suddenly：
Step S202：The accessing page request that receiving terminal is sent, user's mark and the page are carried in accessing page request
Mark.
The advertisement placement method of the present embodiment can be applied to APP applications or the advertisement putting of website, wherein, APP applications
Include multiple pages with website.First, user carries out APP applications or the registration of website by the enrollment page of user terminal,
Server is that registered user distributes unique user's mark.After registration, user can by log-on message carry out APP application log in or
Person's website log.
By taking the advertisement placement method of APP applications as an example, after end user logs to APP servers, into APP homepages,
Advertisement, the dispensing that can be solidified in homepage, i.e., the advertisement that displaying is launched while displayed page, the advertisement of the dispensing
Can exist in the form of page elements, can also be arranged in the form of suspended window on displayed page.Terminal detects user couple
The trigger action of the page elements of homepage, and accessing page request is generated according to the trigger action, terminal is by the page of generation
Access request is sent to server, and user's mark and page iden-tity to be visited are carried in the accessing page request.
In one embodiment, access time information is also carried in the accessing page request that terminal to server is sent.
Step S204：Advertisement putting page iden-tity corresponding to user's mark is obtained, wherein, advertisement putting page iden-tity is root
What data were calculated is accessed to the history of each page in historical time according to user.
History accesses data and refers to operation behavior data of the user in historical time to each page, wherein, user is to each page
The operation behavior data in face can be access data of the user to each page and the forwarding to page presentation information, collect, comment
By, transaction etc. data.
In one embodiment, server can obtain the history access data of user by log recording, and history is visited
Ask that the corresponding user of data identifies associated storage., will be continuous in server with the continuous generation of the operation data of user
The history for updating the user of storage accesses data.The computational algorithm that server calls prestore accesses data to the history of collection and carried out
Statistical analysis, page preference of the user to all pages is obtained, and determine that the user identifies according to the page preference of calculating
The corresponding advertisement putting page.
In one embodiment, it is the advertisement putting page more than the page setup of given threshold by page preference.Another
In one embodiment, the page is ranked up according to preference size, preference is bigger, and the sequence of the page is more forward, will be located at
The page of the setting quantity in forefront is positioned as the advertisement putting page.For example, the preference page setup of first three is advertisement putting page
Face.
Further, server accesses data to the history of collection using computational algorithm and carries out statistical analysis, obtains user
The corresponding advertisement putting page iden-tity in different time section.Wherein, the advertisement putting page can corresponding to different time section
To be one or multiple.
Step S206：When the page iden-tity of reception belongs to advertisement page mark, the advertisement mould of setting adline is obtained
Plate data and ad elements data.
Advertisement formwork data refer to the advertising framework code not comprising ad elements of solidification.Ad elements refer in advertisement
Picture, video or the text data of the ad content of displaying, such as displaying.
The advertisement formwork code of multiple solidifications and multiple various types of ad elements are previously stored with server.Clothes
It is engaged in after advertisement putting page iden-tity corresponding to device acquisition user's mark, judges the page iden-tity to be visited in accessing page request
Whether it is advertisement putting page iden-tity, if so, then illustrate that the page needs to carry out advertisement putting, performs advertisement formwork data and wide
Accuse the selection of element data.
In one embodiment, advertisement formwork data include a variety of adline templates, as video advertisement templates, picture are wide
Slide former, text advertisements template and hybrid ad template.Wherein, video advertisement templates can insert video ads element and regard
Frequency ad elements illustrate that display advertising template can insert display advertising element and display advertising element explanation, text advertisements mould
Plate can insert text advertisements element, and hybrid ad template can be inserted into any two or three of combination of video, picture and text.
The selection of advertisement formwork data and ad elements can be carried out in the following way：Website development personnel are periodically to service
Advertisement formwork data and ad elements data are updated in device, when page iden-tity to be visited is advertisement putting page iden-tity, are obtained
Take the ad elements data of recent renewal, judge the ad elements data of the recent renewal type attribute (such as video, image or
Person's text), select the advertisement formwork corresponding with the type attribute of ad elements.For example, the ad elements obtained are video counts
According to when, then the advertisement formwork selected is video advertisement templates.
In one embodiment, judge the page iden-tity in accessing page request whether be advertisement putting page iden-tity step
Suddenly include：
The access time information and user's mark in accessing page request are extracted, is marked according to access time information and user
Know, search in time interval corresponding to access time information, advertisement putting page iden-tity corresponding to user's mark, judge to access and ask
Whether the page iden-tity in asking belongs to the advertisement putting page iden-tity of lookup, and one of them is identical, if so, then in access request
Page iden-tity is the advertisement putting page iden-tity of the user.
When the advertisement putting page iden-tity that data progress user is accessed according to the history of user calculates analysis, when adding
Between dimension, can be used family the advertisement putting page judgement it is more accurate.
In the present embodiment, the dispensing of advertisement is carried out in the advertisement putting page of user preference, user accesses the page
Probability and long-time are higher in the probability that the page stops, and carry out the dispensing of advertisement in the page, user clicks on browse advertisements
Probability it is also higher, can effectively improve the conversion ratio of advertisement.
Advertising message in the present embodiment separates with page info, and the non-advertisement putting page is due to the throwing of no advertisement
Put, the access speed of the page is higher, in addition, this embodiment avoids the throwing that the page accessed in no user all carries out advertisement
Put, reduce the page quantity for launching advertisement, but by the accurate calculation of the advertisement putting page, drastically increase the wide of dispensing
The conversion ratio of announcement.
Step S208：According to ad elements data and advertisement formwork data generation advertising message.
Step S210：The advertising message of generation is thrown into terminal page corresponding to page iden-tity to show.
Specifically, ad elements information is inserted into advertisement formwork framework, the advertising message of completion is generated.Server will
The transmitting advertisement information of generation to user identify corresponding to terminal, and show in the page corresponding to page iden-tity the advertisement of generation
Information.
In one embodiment, it is according to ad elements data and advertisement formwork data generation advertising message：By advertisement member
Prime number page elements storage address corresponding to is inserted into the default code position of advertisement formwork data, generates complete advertisement journey
Sequence code.
In one embodiment, advertisement placement method also includes：Generate advertisement link corresponding to advertising message.Server will
The advertisement link of generation pushes to terminal, and terminal shows advertisement link in the page corresponding to page iden-tity.When terminal detects
When user is to the trigger action of the advertisement link of display, terminal obtains advertising message corresponding to advertisement link from server, and broadcasts
Put or show the advertising message obtained.
The present embodiment accesses according to user's history by analyzing the historical behavior big data of user and determines that advertisement is thrown
The page is put, it is, advertisement is launched in the fixed page, but advertisement position is carried out according to the page preference of user itself
The dynamic put is launched.When it is the advertisement putting page to detect the page currently triggered, carry out generating advertising message resource data
Acquisition, including advertisement formwork data and ad elements data, wherein, advertisement formwork data are the advertisement formwork programs of solidification
Bag, advertising message is generated according to ad elements and advertisement formwork, the advertising message of this programme is the in-time generatin before advertisement putting
, separated with the page, the display that the same page can carry out advertisement for different users can also be without advertisement
Display, the dispensing of advertisement is more flexible, selects the page that is more easily seen of user to carry out advertisement according to the page preference of user
Dispensing, effectively increase the conversion ratio of advertisement.
In one embodiment, as shown in figure 4, step S206：When the page iden-tity of reception belongs to advertisement putting page mark
During knowledge, the ad elements data for obtaining the advertisement formwork data of setting adline and prestoring include：
Step S302：When the page iden-tity of reception belongs to advertisement page mark, the user's mark pair precalculated is obtained
The adline preference answered, wherein, adline preference is obtained according to the historical viewings data statistics of user, reflection
Preference of the user to adline.
Server carries out statistical analysis to historical viewings data of the user in website or APP five application pages, according to
The historical viewings record analysis user at family, which more likes, browses what type of content, wherein, the form that shows of content of pages can
With including visual form, graphic form and textual form etc..In the present embodiment, the content-form browsed according to user preference determines
The adline preference of user.
Further, recorded according to the historical viewings of user, user is calculated to every kind of advertisement using corresponding computational algorithm
The preference of type.
Step S304：The advertisement formwork data of setting type are selected according to adline preference.
Server has prestored polytype advertisement formwork data, and different types of advertisement formwork data are corresponding different
Adline.For example, advertisement formwork includes video advertisement templates, display advertising template, text advertisements template or combined advertisements
Template, video advertisement templates are corresponding with video type, and display advertising template is corresponding with display advertising type, text advertisements template with
Text advertisements type is corresponding.
In one embodiment, the advertisement formwork data of selection correspond to the commercial paper of the adline preference of greatest measure
Type.
In another embodiment, it is optional when user is smaller to the adline preference deviation of various adlines
Select combined advertisements template.For example, user is respectively to the adline preference of video, picture and text：0.8、0.82
During with 0.6, the combined advertisements template for including video and picture may be selected.
Step S306：Selection ad elements data corresponding with advertisement formwork data.
Specifically, the ad elements that selection is adapted with advertisement formwork data, it is, the ad elements of selection can answer
Use in the advertisement formwork data and generate advertising message.
In the present embodiment, the adline of historical viewings data selection user's most preference based on user, user is improved
Click on the probability of advertisement.
In the present embodiment, the advertisement of dispensing uses the form that ad elements are inserted in template, and advertisement formwork is to develop in advance
The standardized program of the solidification of completion, user need to only add desired ad elements and enter, and just can generate advertisement, and energy quickly
Enough using algorithm control advertisement page loading performance etc., it can so ensure ad quality very well, rather than wait and add after app again
Remove test performance.
In one embodiment, when selection advertisement formwork data for video advertisement templates data when, judge current network
Whether state is wireless communication status, if it is not, then according to the selection of adline preference in addition to video advertisement templates data
Advertisement formwork data.
Specifically, in the terminal, when server judges that the adline of mobile terminal user's preference is wide for video
Accuse type when, judge whether current network state is wireless communication status, if so, then select video type advertisement formwork with
And video ads Element generation video ads information；If it is not, then re-start the selection of adline.Specifically, determine movement
In addition to video ads type, adline corresponding to the adline preference of greatest measure, acquisition redefines terminal user
Adline corresponding to advertisement formwork data and ad elements data.
In one embodiment, advertisement placement method also includes：The amount of capacity of the ad elements of selection is extracted, is judged wide
Whether the amount of capacity for accusing element exceedes given threshold, if so, judging whether current network state is wireless communication status, if working as
Preceding network state is non-wireless network state, then redefine the adline of the advertisement of dispensing, and then according to redefining
Adline determines advertisement formwork data and ad elements data.
In another embodiment, the method for advertisement putting also includes：The current network mode information of terminal is obtained, according to
Current network pattern information is with adline preference selection advertisement formwork data corresponding to the user's mark precalculated and extensively
Element data is accused, wherein, server is associated with least one adline for every kind of network mode in advance.Further, select
The maximum adline of associated with network mode and adline preference.
For example, user is to adline preference：Video>Picture>Text, current network pattern is 2G, if 2G networks
The adline of pattern association is：Picture/mb-type and text type, selected according to network mode and adline preference wide
Announcement type is picture/mb-type.
In one embodiment, as shown in figure 5, step S210：It is corresponding that the advertising message of generation is thrown to page iden-tity
Terminal page show including：
Step S402：Monitoring user acts on user's operation behavior information of the page corresponding to page iden-tity.
Before step S402 is performed, in addition to：To page info corresponding to terminal push page iden-tity so that terminal shows
Show page info.The step can be in step S202：The accessing page request that receiving terminal is sent, carry in accessing page request and use
Family identifies and performed after page iden-tity.
Whether server monitoring receives the caused user instruction due to user's triggering display page of terminal transmission,
Exactly monitor user act on display the page user's operation behavior information, wherein, user's operation behavior can be click on operation,
Slide, the operation of input information and scan operation etc..
Step S404：When not monitoring user's operation behavior information in setting time length, then identified to user corresponding
Terminal push generation advertising message so that in terminal corresponding to page iden-tity the page show advertising message.
In the present embodiment, the display of the display of the page and advertisement is separately carried out, on the one hand, accessing page request once
The display that can carry out the page is sent, it is necessary to show the page of advertising message is not influenceed by advertising message, page display efficiency
It is high；On the other hand, by the monitoring of user's operation behavior in the page, advertisement is shown when user is not operated, avoids advertisement
Display influence user normal operating, at one's leisure carry out advertisement dispensing can improve to a certain extent user watch advertisement
Probability.
In another embodiment, when the advertising message of generation is not shown in the page corresponding to page iden-tity,
In the display for the advertising message that the subpage frame of the page is generated.
Female page is due to when the frequent operation of user fails to be shown the advertising message of generation, in the subpage of the page
Face carries out the display of advertisement, or is shown in the next stage page progress advertisement of subpage frame, to ensure that the advertisement of generation smoothly pushes away
Give user's viewing.
In one embodiment, the advertising message of generation is in the form of suspended window in the currently displayed page.
In one embodiment, as shown in Figure 6, there is provided a kind of advertisement delivery device, the device include：
Access request receiving module 502, for the accessing page request of receiving terminal transmission, carried in accessing page request
User identifies and page iden-tity.
Advertisement putting page iden-tity acquisition module 504, for obtaining advertisement putting page iden-tity corresponding to user's mark, its
In, advertisement putting page iden-tity is to access data to the history of each page in historical time according to user to be calculated.
Ad data acquisition module 506, for when the page iden-tity of reception belongs to advertisement putting page iden-tity, acquisition to be set
Determine the advertisement formwork data and ad elements data of adline.
Advertisement generation module 508, for generating advertising message according to ad elements data and advertisement formwork data.
Advertisement putting module 510, shown for the advertising message of generation to be thrown into terminal page corresponding to page iden-tity.
In one embodiment, as shown in fig. 7, ad data acquisition module 506 includes：
Adline preference acquisition module 602, for when the page iden-tity of reception belongs to advertisement page mark, obtaining
Adline preference corresponding to the user's mark precalculated, adline preference is the historical viewings data according to user
What statistics obtained, reflect preference of the user to adline.
Advertisement formwork selecting module 604, for selecting the advertisement formwork data of setting type according to adline preference.
Ad elements selecting module 606, for selecting ad elements data corresponding with advertisement formwork data.
In one embodiment, advertisement formwork selecting module 604, it is additionally operable to when the advertisement formwork data of selection are wide for video
During slide former data, judge whether current network state is wireless communication status, if it is not, then being selected according to adline preference
Advertisement formwork data in addition to video advertisement templates data.
In one embodiment, advertisement putting module 510, it is additionally operable to monitoring user and acts on the page corresponding to page iden-tity
User's operation behavior information；When not monitoring user's operation behavior information in setting time length, then to user's mark pair
The advertising message for the terminal push generation answered, so that the page corresponding to page iden-tity shows advertising message in terminal.
In one embodiment, advertisement generation module 508, it is additionally operable to store page elements corresponding to ad elements data
Address is inserted into the default code position of advertisement formwork data, generates complete advertising program code.
One of ordinary skill in the art will appreciate that realize all or part of flow in above-described embodiment method, being can be with
The hardware of correlation is instructed to complete by computer program, program can be stored in a computer read/write memory medium, such as
In the embodiment of the present invention, the program can be stored in the storage medium of computer system, and by the computer system at least
One computing device, to realize the flow for including the embodiment such as above-mentioned each method.Wherein, storage medium can be magnetic disc, light
Disk, read-only memory (Read-Only Memory, ROM) or random access memory (Random Access Memory,
RAM) etc..
Each technical characteristic of above example can be combined arbitrarily, to make description succinct, not to above-described embodiment
In each technical characteristic it is all possible combination be all described, as long as however, lance is not present in the combination of these technical characteristics
Shield, all it is considered to be the scope of this specification record.
Above example only expresses the several embodiments of the present invention, and its description is more specific and detailed, but can not
Therefore it is construed as limiting the scope of the patent.It should be pointed out that for the person of ordinary skill of the art,
On the premise of not departing from present inventive concept, various modifications and improvements can be made, these belong to protection scope of the present invention.
Therefore, the protection domain of patent of the present invention should be determined by the appended claims.
Claims (10)
1. a kind of advertisement placement method, methods described include：
The accessing page request that receiving terminal is sent, user's mark and page iden-tity are carried in the accessing page request；
Advertisement putting page iden-tity corresponding to user's mark is obtained, wherein, the advertisement putting page is existed according to user
Historical time accesses what data statistics determined to the history of each page；
When the page iden-tity of reception belongs to the advertisement putting page iden-tity, the advertisement formwork of setting adline is obtained
Data and ad elements data；
According to the ad elements data and advertisement formwork data generation advertising message；
By the advertising message of generation be thrown to the page iden-tity corresponding to terminal page show.
2. according to the method for claim 1, it is characterised in that described when the page iden-tity received belongs to the advertisement
Launch page iden-tity when, obtain setting adline advertisement formwork data and ad elements data the step of include：
When the page iden-tity of reception belongs to the advertisement page mark, it is corresponding to obtain the user mark precalculated
Adline preference, wherein, the adline preference is obtained according to the historical viewings data statistics of user, instead
Preference of the user to adline is reflected；
The advertisement formwork data of setting type are selected according to the adline preference；
Selection ad elements data corresponding with the advertisement formwork data.
3. according to the method for claim 2, it is characterised in that methods described also includes：
When selection the advertisement formwork data for video advertisement templates data when, judge whether current network state is wireless network
Network state, if it is not, then selecting the advertisement in addition to the video advertisement templates data according to the adline preference
Template data.
4. according to the method for claim 1, it is characterised in that described that the advertising message of generation is thrown to the page
Include corresponding to the mark of face the step of terminal page display：
Monitoring user acts on user's operation behavior information of the page corresponding to the page iden-tity；
When not monitoring user's operation behavior information in setting time length, then to terminal corresponding to user mark
The advertising message of generation is pushed, so that the page corresponding to page iden-tity shows the advertising message described in the terminal.
5. according to the method for claim 1, it is characterised in that described according to the ad elements data and the advertisement mould
Plate data generate advertising message：Ad elements storage address corresponding to the ad elements data is inserted into the advertisement mould
The default code position of plate data, generate complete advertising program code.
6. a kind of advertisement delivery device, it is characterised in that described device includes：
Access request receiving module, for the accessing page request of receiving terminal transmission, carry and use in the accessing page request
Family identifies and page iden-tity；
Advertisement putting page iden-tity acquisition module, for obtaining advertisement putting page iden-tity corresponding to user's mark, wherein,
The advertisement putting page is to access data statistics to the history of each page in historical time according to user to determine；
Ad data acquisition module, for when the page iden-tity of reception belongs to the advertisement putting page iden-tity, obtaining
Set the advertisement formwork data and ad elements data of adline；
Advertisement generation module, for generating advertising message according to the ad elements data and the advertisement formwork data；
Advertisement putting module, show for terminal page corresponding to the advertising message of generation is thrown into the page iden-tity
Show.
7. device according to claim 6, it is characterised in that the ad data acquisition module includes：
Adline preference acquisition module, for when the page iden-tity of reception belongs to the advertisement page mark, obtaining
Take the user that precalculates identify corresponding to adline preference, wherein, the adline preference be according to
What the historical viewings data statistics at family obtained, reflect preference of the user to adline；
Advertisement formwork selecting module, for selecting the advertisement formwork data of setting type according to the adline preference；
Ad elements selecting module, for selecting ad elements data corresponding with the advertisement formwork data.
8. device according to claim 7, it is characterised in that the advertisement formwork selecting module, be additionally operable to when selection
When the advertisement formwork data are video advertisement templates data, judge whether current network state is wireless communication status, if it is not,
The advertisement formwork data in addition to the video advertisement templates data are then selected according to the adline preference.
9. device according to claim 6, it is characterised in that the advertisement putting module, be additionally operable to monitor user's effect
In user's operation behavior information of the page corresponding to the page iden-tity；When not monitoring the user in setting time length
Operation behavior information, then the advertising message of generation is pushed to terminal corresponding to user mark, so that in the terminal
The page corresponding to the page iden-tity shows the advertising message.
10. device according to claim 6, it is characterised in that the advertisement generation module, be additionally operable to advertisement member
Prime number ad elements storage address corresponding to is inserted into the default code position of advertisement formwork data, and generation is complete wide
Accuse program code.
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