CN105303394A - Network advertisement placement method and system based on web search engine - Google Patents
Network advertisement placement method and system based on web search engine Download PDFInfo
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- CN105303394A CN105303394A CN201410260762.5A CN201410260762A CN105303394A CN 105303394 A CN105303394 A CN 105303394A CN 201410260762 A CN201410260762 A CN 201410260762A CN 105303394 A CN105303394 A CN 105303394A
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Abstract
The present invention relates to the field of Internet advertisement placement technologies, and specifically is a network advertisement placement method and system based on a web search engine. According to the method and the system established based on the method, a time period property of advertisement clicking is analyzed when advertisement placement is recommended, and a placement ratio of different commodities is automatically adjusted according to season. A maximum advertisement click rate is obtained in the manner of targeted advertisement placement complying with season, and a search result display page layout is fully used. The advertisement may co-exist on a web search result display page with a commonly-available keyword competitive ranking advertisement, to form a good complementary relationship without a conflict. The advertisement is displayed in a dynamic picture mode, and is in a lower right position without conflicting with an existing text advertisement system, so that the web search result display page has a better advertisement placement effect, and layout utilization efficiency of the search result display page is improved.
Description
[technical field]
The present invention relates to Internet advertising and throw in technical field, specifically a kind of putting method of network advertisement based on web page search engine and system.
[background technology]
Advertisement, i.e. the meaning of word spreading.Advertisement is in order to certain specifically needs, by the media of certain forms, open and widely to the publicity measures of public's transmission of information.Advertisement comprises non-economy advertisement and economic advertisement.Non-economy advertisement refers to the advertisement not for the purpose of profit; Economic advertisement, also known as commercial advertisement, refers to the advertisement for the purpose of getting a profit, and is that enterprise dominates the market, promotes the sale of products thus expand the important means of economic benefit.Way of AD Communication comprises newspaper advertisement, magazine advertising, television advertising, the web advertisement, packaging advertisement, commercials etc.
Along with the development of computer network, network segmentation, networking shopping are more and more subject to the favor of people, and businessman also notices and utilizes network to throw in advertisement.Traditional Internet advertising is generally carried in the specific region in webpage, such as, inserts advertisement in some clear positions on the page.Thus, advertisement can be thrown in along with the webpage at its place, and visitor can check when accessed web page altogether.This do not have the web advertisement of purpose to throw in mode, the advertisement that every visitor sees is identical, for this shortcoming, there is a kind of method of key word bid ranking input advertisement of passing through according to web page search engine, it is with the right side display advertisement of the mode of word at the page, this method has several powerful and influential feature: one is relevant to search key, and two is words, and three is static.The method is as the universal method of all web page search engine, achieve effective achievement, but also had the problem that can not make full use of advertising space, in fact, an a lot of key word even advertisement does not all have, and these spaces that can be used for advertisement have been completely wasted.
The patent No. be 200980146311.6 Chinese patent disclose a kind of advertisement placement method, device and system, this patent passes through home gateway, different users can be given by advertisement putting targetedly, overcome prior art advertisement placement method cannot throw in different advertisement defect for different user.But this advertisement putting mode is only limitted to throw in the advertisement relevant to the search keyword of home gateway.
[summary of the invention]
The object of the invention is to solve above technical matters, a kind of putting method of network advertisement based on web page search engine and system are proposed, the method and system except throwing in except recommended advertisements efficiently in web page search engine, can also analyze the time cycle property of ad click, automatically the ratio of certain class Commdity advertisement input is adjusted according to time variations, advertisement is thrown in, to reach the object of the space of a whole page utilization ratio improving web page search engine Search Results display page to greatest extent according to analysis result orientation.
To achieve these goals, provide a kind of putting method of network advertisement based on web page search engine, method step is as follows:
A. advertising database is set in ad distribution server, comprises following content
Advertisement information DB: advertisement will be thrown in for information about for preserving;
AdWords index data base: for preserving the advertising message relevant to keyword, this database sorts with keyword, with keyword retrieval;
Emphasis promotes keyed advertising database: need the advertisement that emphasis is promoted, by System Administrator Management;
User preference database: the frequency clicking other advertisement various types of for preserving each user, clicks the high advertisement of frequency by preferential recommendation to this user;
Advertisement time-frequency database: the day for preserving other advertisement various types of clicks frequency, and initial value is all 1, and the larger numerical value of click volume on the same day is larger;
B. data inputting and management are carried out to the database that steps A is set up, based on information, automatically upgrade the information in advertisement time-frequency database in every day simultaneously;
C. advertisement generate, screening and throwing in: when user carries out keyword search, select the advertisement of throwing in the Search Results display page of this search by this step and its code sent to search engine;
D. advertistics and analysis: when user clicks advertisement, adds up the advertisement clicked, and revises this user preference database;
Described step C concrete grammar is as follows:
A. current user information is obtained from search engine;
B. screen and generate the input advertisement for this user;
C. the page code generating and sending display advertisement, to search engine, is illustrated on user's display page by search engine;
Described step b screens and the concrete grammar generated for the input advertisement of this user is as follows:
(1). obtain the preference record of this user, obtain advertisement on same day time-frequency record, and calculate according to above-mentioned two records, computing method are: the preference value of certain kind advertisement is multiplied by this classification advertisement time-frequency on the same day, and both products are showed probability the same day;
(2). showed probability according to the same day that step (1) calculates, randomly drawed the classification wanting display advertisement, and then will randomly draw display advertisement in the advertisement classification of displaying this is thrown in from being randomly generated, putting into list;
(3). to the list that step (2) produces, and the list of keyword relevant advertisements, emphasis is thrown in advertising listing and is integrated, produce a final input advertising listing, for showing on the Search Results back page of this search, this display advertisement list of final generation comprises a sum about 10-20 advertisement, in above-mentioned 3 candidate locations lists, the number of ads obtained from each list is no more than 65% at most in the accounting of this display advertisement, minimum can be 0, namely any advertisement in this candidate locations sequence is not shown, emphasis promotes advertisement and keyword relevant advertisements is preferentially thrown in.
The concrete grammar that step a obtains current user information from search engine is as follows:
(1). obtain user's current search key word;
(2) obtain the recognition coding of this user, new user, then distribute a recognition coding in this way;
The page code that step c generates and sends display advertisement is as follows to the concrete grammar of search engine:
(1). advertisement form is defined as and graphically shows;
(2). advertising display mode is defined as all display advertisements and shows in turn at same position;
(3). location advertising is defined as the lower right that display location is in search display page;
The concrete grammar of step B advertisement typing and management is as follows:
(1). advertiser logs in;
(2). typing advertising message;
(3). system manager audits advertisement;
(4). legal advertisement is confirmed as in this advertisement, stores this advertising message;
Described system comprises:
Three independently modules: advertisement screening, to generate and putting module, advertistics and analysis module, advertisement input and administration module and an advertising database,
Described advertisement screening, generation and putting module work when user uses web page search engine, produce the advertisement of this secondary input according to the search key of user and the historical information of user, and be presented on the Search Results display page of web page search engine generation;
Advertistics and analysis module work when user clicks advertisement, and this module enters counting operation to the advertisement that user clicks, and place on record to the preference of merchandise classification to user;
Advertisement input and administration module realize back-stage management function, are input to need the advertisement of throwing in the database of native system;
Above-mentioned three independently module operationally all relate to advertising database, described advertising database comprises advertisement information DB, keyword advertisement data storehouse, emphasis promotes advertising database, user preference database, advertisement time-frequency database, advertisement information DB is wherein input in database by advertiser by advertisement input and administration module, keyword advertisement data storehouse, emphasis is promoted advertising database and is inputted by this system manager, user preference database is clicked advertisement by system of users and is carried out statistics generation, each user has a corresponding list, advertisement time-frequency database is generated by system every day automatically, initial value is 1.
Described advertisement screening, generation and putting module comprise user profile and extract submodule, throw in advertisement screening and generate submodule, embedded code building submodule, this module is activated when user's accessed web page search engine, user profile extracts the information that submodule obtains this user from web page search engine, and this information comprises the unique identification code of user's current search key word and this user; Throw in advertisement screening and generate submodule according to the information of active user, producing an advertising listing thrown on Search Results display page; Embedded code building submodule, according to the advertising listing throwing in advertisement screening and the generation of generation submodule, generates HTML code, and these codes is sent to web page search engine, be illustrated on user's display page by web page search engine.
Described user profile is extracted submodule and is comprised search key obtaining step, personal code work obtaining step, and keyword extraction step obtains the key word that user is searching for from web page search engine; Personal code work obtaining step obtains the recognition coding of this user from web page search engine, if new user, then gives the coding that this user one is new.
Described input advertisement screening, generation and integron module comprise user preference advertisement putting computing unit, unit is randomly drawed in user preference advertisement, processing unit is integrated in advertisement, user preference advertisement putting computing unit is according to the preference record of the user to this user, with the advertisement time-frequency record on the same day, using the throw ratio on the same day as the advertisement of certain kind after both are multiplied, the certain throw ratio of unit according to each advertisement is randomly drawed in advertisement, randomly draw corresponding advertisement, put into list, integrate processing unit extraction by advertisement again and form this input ad combination, advertisement integrates processing unit then to keyword relevant advertisements, emphasis promotes advertisement, integration process is carried out in user preference advertisement, each several advertisements of extraction from above-mentioned several candidate locations list, form the advertising listing that this is thrown in, total advertisement number in the advertisement putting list finally produced is about 10-20 advertisement, in above-mentioned 3 candidate locations sequences, the ratio that the advertisement extracted from each sequence of advertisements accounts for whole advertisement is no more than 65% at most, minimum is zero, when integrating, emphasis promotes advertisement and keyword relevant advertisements is preferentially thrown in.
Described embedded code building submodule produces embedded HTML code by three steps, these three steps are advertisement form definition step, exhibition method definition step, location advertising definition step, in advertisement form definition sub-step, display advertisement is defined as graphically showing by module; All display advertisements are defined as showing in turn by exhibition method definition step generating code; Display location is defined as the lower right at search display page by the code that location advertising definition step generates, and the HTML code of this CMOS macro cell will send to web page search engine, and is presented at Search Results by web page search engine and returns on page.
Described advertistics and analysis module start when user clicks advertisement, this module comprises ad click statistics submodule, user advertising preference analysis module, the directed redirect module of web page address, when user clicks advertisement, the advertisement first adding up submodule clicked to certain by ad click is added up, again by user advertising preference analysis module according to the recognition coding of this user, to group belonging to the advertisement clicked by this user, large class carries out statistics and analysis, finally by the directed redirect module of web page address according to the advertisement display page address of recording in advertising database, browser is made to jump to display advertisement display page, complete advertisement procedure for displaying.
The present invention compared with the existing technology, its advantage is: this method and the system according to this method foundation can while advertisement be thrown in recommendation, data analysis is carried out to the time cycle characteristic of ad click, according to the input ratio automatically adjusting different commodity season, obtain maximum ad click rate by this mode meeting directed input advertisement in season, make full use of the Search Results display page space of a whole page; Can coexist on Webpage searching result display page together with key word bid ranking advertisement current at present, form good complementary relationship, do not form conflict, reduce system process internal memory, improve Data Management Analysis performance and data exchange rate; Show with dynamic graphic form, position is in lower right, not with existing copy system crash, Webpage searching result display page can be made to have better advertisement delivery effect, improves the space of a whole page utilization ratio of Search Results display page.
[accompanying drawing explanation]
Fig. 1 is the basic block diagram of this entire system;
Fig. 2 is the structural drawing of advertisement screening and putting module;
Fig. 3 is the process flow diagram extracting current user information submodule;
Fig. 4 is screening and putting module processing flow chart;
Fig. 5 is that ad code generates and sends submodule process flow diagram;
Fig. 6 is advertistics and analysis module frame construction drawing;
Fig. 7 is advertisement typing and administration module workflow diagram;
Specify Fig. 1 as Figure of abstract of the present invention.
[embodiment]
Below in conjunction with accompanying drawing, the invention will be further described, and the structure of this device and principle are very clearly concerning the people of this specialty.Should be appreciated that specific embodiment described herein only in order to explain the present invention, be not intended to limit the present invention.
Embodiment 1
Realize according to the following steps based on the putting method of network advertisement of web page search engine and system:
Step 1, advertising database is set in ad distribution server, comprises following content:
Advertisement information DB: advertisement will be thrown in for information about, as picture, text description etc. for preserving.
AdWords index data base: for preserving the advertisement relevant to keyword for information about.This database sorts with keyword, with keyword retrieval.
Emphasis promotes keyed advertising database: need the advertisement that emphasis is promoted, by System Administrator Management.
User preference database: the frequency clicking other advertisement various types of for preserving each user, clicks the high advertisement of frequency by preferential recommendation to this user.
Advertisement time-frequency database: the day for preserving other advertisement various types of clicks frequency, and initial value is all 1, and the larger numerical value of click volume on the same day is larger.
Step 2: data inputting and management are carried out to the database that step 1 is set up, based on information, automatically upgrade the information in advertisement time-frequency database in every day simultaneously.
Step 3: advertisement generates, screening and throwing in: when user carries out keyword search, select the advertisement of throwing in the Search Results display page of this search and its code is sent to search engine by this step.
Step 4: advertistics and analysis: when user clicks advertisement, adds up the advertisement clicked, and revises this user preference database.
Foregoing step 3, be also subdivided into 3 steps, content is as follows:
Step 31: obtain current user information from search engine.
Step 32: screen and generate the input advertisement for this user.
Step 33: the page code generating and sending display advertisement, to search engine, is illustrated on user's display page by search engine.
Foregoing step 31, obtains current user information from search engine, comprising:
Step 311: obtain user's current search key word.
Step 312: the recognition coding obtaining this user, new user, then distribute a recognition coding in this way.
Foregoing step 32, screen and generate the advertisement for this user, comprising:
Step 321: the preference record obtaining this user, obtains advertisement on same day time-frequency record, and calculates according to above-mentioned two records, and computing method are: the preference value of certain kind advertisement is multiplied by this classification advertisement time-frequency on the same day, and both products are showed probability the same day.
Step 32: showed probability according to the same day that step 321 calculates, randomly draws the classification wanting display advertisement, then will randomly draw display advertisement in the advertisement classification of displaying this is thrown in from being randomly generated, putting into list.
Step 323: the list produced step 322, and keyword relevant advertisements list, emphasis is thrown in advertising listing and is integrated, and produces a final input advertising listing, for showing on the Search Results back page of this search.This display advertisement list of final generation comprises a sum about 10-20 advertisement, in above-mentioned 3 candidate locations lists, the number of ads obtained from each list is no more than 65% at most in the accounting of this display advertisement, minimum can be 0, does not namely show any advertisement in this candidate locations sequence.Emphasis promotes advertisement and keyword relevant advertisements is preferentially thrown in.
Foregoing step 33, the page code generating and sending display advertisement, to search engine, comprising:
Step 331: advertisement form is defined as and graphically shows;
Step 332: advertising display mode is defined as all display advertisements and shows in turn at same position;
Less than 333: location advertising to be defined as the lower right that display location is in search display page.
Foregoing step 4, ad click statistics and analysis, comprising:
Step 41: clicked advertisement is counted.
Step 42: the recognition coding obtaining this user, and the counting of class large belonging to advertisement clicked in this user record is added 1, the counting of group adds 1.
Step 43: jump to the promotion item page according to the chained address of advertisement.
Foregoing step 2, advertisement typing and management, comprising:
Step 21: advertiser logs in.
Step 22: typing advertising message.
Step 23: system manager audits advertisement.
Step 24: legal advertisement is confirmed as in this advertisement, stores this advertising message.
See Fig. 1 to Fig. 7, a kind of web advertisement being applied to web page search engine produced according to the aforesaid putting method of network advertisement based on web page search engine recommends jettison system, this system comprises and being made up of three relatively independent modules and an advertising database, and these three modules are respectively advertisement screening, generate and putting module, advertistics and analysis module, advertisement input and administration module.
Advertisement screening, generation and putting module work when user uses web page search engine, object is the advertisement producing this secondary input according to the search key of user and the historical information of user, and is presented on the Search Results display page of web page search engine generation.
Advertistics and analysis module work when user clicks advertisement, and this module enters counting operation to the advertisement that user clicks, and place on record to the preference of merchandise classification to user.
Advertisement input and administration module realize back-stage management function, for the managerial personnel of native system and the businessman of input advertisement provide ad content management service, major function is needing the advertisement of throwing in be input in the database of native system, and the managerial personnel of native system will manage advertisement, to guarantee that advertisement meets the requirement of relevant law and native system.
Above-mentioned three modules operationally all relate to advertising database, advertising database comprises advertisement information DB, keyword advertisement data storehouse, emphasis popularization advertising database, user preference database, advertisement time-frequency database, advertisement information DB is wherein input in database by advertiser by advertisement input and administration module, keyword advertisement data storehouse, emphasis are promoted advertising database and are inputted by this system manager, user preference database is clicked advertisement by system of users and is carried out statistics generation, and each user has a corresponding list.Advertisement time-frequency database is generated by system every day automatically, and initial value is 1.
See Fig. 2, advertisement screening, generation and putting module comprise user profile and extract submodule, throw in advertisement screening and generate submodule, embedded code building submodule.This module is activated when user's accessed web page search engine, and user profile extracts the information that submodule obtains this user from web page search engine, and this information comprises the unique identification code of user's current search key word and this user; Throw in advertisement screening and generate submodule according to the information of active user, producing an advertising listing thrown on Search Results display page; Embedded code building submodule, according to the advertising listing throwing in advertisement screening and the generation of generation submodule, generates HTML code, and these codes is sent to web page search engine, be illustrated on user's display page by web page search engine.
See Fig. 3, user profile is extracted submodule and is comprised search key obtaining step, personal code work obtaining step.Keyword extraction step obtains the key word that user is searching for from web page search engine; Personal code work obtaining step obtains the recognition coding of this user from web page search engine, if new user, then gives the coding that this user one is new.
See Fig. 4, input advertisement is screened, generate and integron module comprises user preference advertisement putting probability calculation unit, unit is randomly drawed in user preference advertisement, processing unit is integrated in advertisement.
User preference advertisement computing unit is according to the preference record of the user to this user, and the advertisement time-frequency record on the same day, after both are multiplied, threw in probability as the same day of the advertisement of certain kind.
The certain input probability of unit according to each advertisement is randomly drawed in advertisement, randomly draws corresponding advertisement, puts into list, then forms this input ad combination by the extraction of advertisement integration processing unit.
Advertisement is integrated processing unit and is then carried out integration process to keyword relevant advertisements, emphasis popularization advertisement, user preference advertisement, each several advertisements of extraction from above-mentioned several candidate locations list, form the advertising listing that this is thrown in, total advertisement number in the advertisement putting list finally produced is about 10-20 advertisement, in above-mentioned 3 candidate locations sequences, the ratio that the advertisement extracted from each sequence of advertisements accounts for whole advertisement is no more than 65% at most, and minimum is zero.When integrating, emphasis promotes advertisement and keyword relevant advertisements is preferentially thrown in.
See Fig. 5, embedded code generation module produces embedded HTML code by three steps, and these three steps are advertisement form definition step, exhibition method definition step, location advertising definition step.In advertisement form definition sub-step, display advertisement is defined as graphically showing by module; All display advertisements are defined as showing in turn by exhibition method definition step generating code; Display location is defined as the lower right at search display page by the code that location advertising definition step generates.The HTML code of this CMOS macro cell will send to web page search engine, and be presented at Search Results by web page search engine and return on page.
Advertistics and analysis module start when user clicks advertisement, and this module comprises ad click statistics submodule, user advertising preference analysis module, the directed redirect module of web page address.When user clicks advertisement, the advertisement first adding up submodule clicked to certain by ad click is added up, again by user advertising preference analysis module according to the recognition coding of this user, statistics and analysis is carried out to group, large class belonging to the advertisement clicked by this user, finally by the directed redirect module of web page address according to the advertisement display page address of recording in advertising database, make browser jump to display advertisement display page, complete advertisement procedure for displaying.
Advertisement typing and administration module, comprise user log-in block, advertisement typing module, ad review module, advertisement storage module.This module is as the background maintenance of whole system, and for native system provides basic data maintenance work, user log-in block is wherein for confirming user; Advertisement typing module is used for the typing of advertisement and amendment, and user submits the related data needing the advertisement of throwing in, as Back ground Informations such as picture, explanatory note, advertisement classifications at this.Ad review module is supplied to system manager and audits the advertisement that user throws in, to guarantee that the advertisement that will throw in meets state's laws, meets the advertising format requirement of native system.The related data of advertisement storage module to all advertisements stores, in order to subsequent applications.
Claims (10)
1., based on a putting method of network advertisement for web page search engine, it is characterized in that method step is as follows:
A. advertising database is set in ad distribution server, comprises following content
Advertisement information DB: advertisement will be thrown in for information about for preserving;
AdWords index data base: for preserving the advertising message relevant to keyword, this database sorts with keyword, with keyword retrieval;
Emphasis promotes keyed advertising database: need the advertisement that emphasis is promoted, by System Administrator Management;
User preference database: the frequency clicking other advertisement various types of for preserving each user, clicks the high advertisement of frequency by preferential recommendation to this user;
Advertisement time-frequency database: the day for preserving other advertisement various types of clicks frequency, and initial value is all 1, and the larger numerical value of click volume on the same day is larger;
B. data inputting and management are carried out to the database that step a sets up, based on information, automatically upgrade the information in advertisement time-frequency database in every day simultaneously;
C. advertisement generate, screening and throwing in: when user carries out keyword search, select the advertisement of throwing in the Search Results display page of this search by this step and its code sent to search engine;
D. advertistics and analysis: when user clicks advertisement, adds up the advertisement clicked, and revises this user preference database;
Described step C concrete grammar is as follows:
A. current user information is obtained from search engine;
B. screen and generate the input advertisement for this user;
C. the page code generating and sending display advertisement, to search engine, is illustrated on user's display page by search engine;
Described step b screens and the concrete grammar generated for the input advertisement of this user is as follows:
(1). obtain the preference record of this user, obtain advertisement on same day time-frequency record, and calculate according to above-mentioned two records, computing method are: the preference value of certain kind advertisement is multiplied by this classification advertisement time-frequency on the same day, and both products are showed probability the same day;
(2). showed probability according to the same day that step (1) calculates, randomly drawed the classification wanting display advertisement, and then will randomly draw display advertisement in the advertisement classification of displaying this is thrown in from being randomly generated, putting into list;
(3). to the list that step (2) produces, and the list of keyword relevant advertisements, emphasis is thrown in advertising listing and is integrated, produce a final input advertising listing, for showing on the Search Results back page of this search, this display advertisement list of final generation comprises a sum about 10-20 advertisement, in above-mentioned 3 candidate locations lists, the number of ads obtained from each list is no more than 65% at most in the accounting of this display advertisement, minimum can be 0, namely any advertisement in this candidate locations sequence is not shown, emphasis promotes advertisement and keyword relevant advertisements is preferentially thrown in.
2. a kind of putting method of network advertisement based on web page search engine as claimed in claim 1, is characterized in that the concrete grammar that step a obtains current user information from search engine is as follows:
(1). obtain user's current search key word;
(2) obtain the recognition coding of this user, new user, then distribute a recognition coding in this way.
3. a kind of putting method of network advertisement based on web page search engine as claimed in claim 1, its feature
Be that step c generates and sends the page code of display advertisement as follows to the concrete grammar of search engine:
(1). advertisement form is defined as and graphically shows;
(2). advertising display mode is defined as all display advertisements and shows in turn at same position;
(3). location advertising is defined as the lower right that display location is in search display page.
4. a kind of putting method of network advertisement based on web page search engine as claimed in claim 1, is characterized in that the concrete grammar of step B advertisement typing and management is as follows:
(1). advertiser logs in;
(2). typing advertising message;
(3). system manager audits advertisement;
(4). legal advertisement is confirmed as in this advertisement, stores this advertising message.
5., based on a web advertisement jettison system for web page search engine, it is characterized in that described system comprises:
Three independently modules: advertisement screening, to generate and putting module, advertistics and analysis module, advertisement input and administration module and an advertising database,
Described advertisement screening, generation and putting module work when user uses web page search engine, produce the advertisement of this secondary input according to the search key of user and the historical information of user, and be presented on the Search Results display page of web page search engine generation;
Advertistics and analysis module work when user clicks advertisement, and this module enters counting operation to the advertisement that user clicks, and place on record to the preference of merchandise classification to user;
Advertisement input and administration module realize back-stage management function, are input to need the advertisement of throwing in the database of native system;
Above-mentioned three independently module operationally all relate to advertising database, described advertising database comprises advertisement information DB, keyword advertisement data storehouse, emphasis promotes advertising database, user preference database, advertisement time-frequency database, advertisement information DB is wherein input in database by advertiser by advertisement input and administration module, keyword advertisement data storehouse, emphasis is promoted advertising database and is inputted by this system manager, user preference database is clicked advertisement by system of users and is carried out statistics generation, each user has a corresponding list, advertisement time-frequency database is generated by system every day automatically, initial value is 1.
6. a kind of web advertisement jettison system based on web page search engine as claimed in claim 5, it is characterized in that described advertisement screening, generation and putting module comprise user profile and extract submodule, throw in advertisement screening and generate submodule, embedded code building submodule, this module is activated when user's accessed web page search engine, user profile extracts the information that submodule obtains this user from web page search engine, and this information comprises the unique identification code of user's current search key word and this user; Throw in advertisement screening and generate submodule according to the information of active user, producing an advertising listing thrown on Search Results display page; Embedded code building submodule, according to the advertising listing throwing in advertisement screening and the generation of generation submodule, generates HTML code, and these codes is sent to web page search engine, be illustrated on user's display page by web page search engine.
7. a kind of web advertisement jettison system based on web page search engine as claimed in claim 5, it is characterized in that described user profile is extracted submodule and comprised search key obtaining step, personal code work obtaining step, keyword extraction step obtains the key word that user is searching for from web page search engine; Personal code work obtaining step obtains the recognition coding of this user from web page search engine, if new user, then gives the coding that this user one is new.
8. a kind of web advertisement jettison system based on web page search engine as claimed in claim 5, it is characterized in that described input advertisement screening, generation and integron module comprise user preference advertisement putting computing unit, unit is randomly drawed in user preference advertisement, processing unit is integrated in advertisement, user preference advertisement putting computing unit is according to the preference record of the user to this user, with the advertisement time-frequency record on the same day, using the throw ratio on the same day as the advertisement of certain kind after both are multiplied, the certain throw ratio of unit according to each advertisement is randomly drawed in advertisement, randomly draw corresponding advertisement, put into list, integrate processing unit extraction by advertisement again and form this input ad combination, advertisement integrates processing unit then to keyword relevant advertisements, emphasis promotes advertisement, integration process is carried out in user preference advertisement, each several advertisements of extraction from above-mentioned several candidate locations list, form the advertising listing that this is thrown in, total advertisement number in the advertisement putting list finally produced is about 10-20 advertisement, in above-mentioned 3 candidate locations sequences, the ratio that the advertisement extracted from each sequence of advertisements accounts for whole advertisement is no more than 65% at most, minimum is zero, when integrating, emphasis promotes advertisement and keyword relevant advertisements is preferentially thrown in.
9. a kind of web advertisement jettison system based on web page search engine as claimed in claim 6, it is characterized in that described embedded code building submodule produces embedded HTML code by three steps, these three steps are advertisement form definition step, exhibition method definition step, location advertising definition step, in advertisement form definition sub-step, display advertisement is defined as graphically showing by module; All display advertisements are defined as showing in turn by exhibition method definition step generating code; Display location is defined as the lower right at search display page by the code that location advertising definition step generates, and the HTML code of this CMOS macro cell will send to web page search engine, and is presented at Search Results by web page search engine and returns on page.
10. a kind of web advertisement jettison system based on web page search engine as claimed in claim 5, it is characterized in that described advertistics and analysis module start when user clicks advertisement, this module comprises ad click statistics submodule, user advertising preference analysis module, the directed redirect module of web page address, when user clicks advertisement, the advertisement first adding up submodule clicked to certain by ad click is added up, again by user advertising preference analysis module according to the recognition coding of this user, to group belonging to the advertisement clicked by this user, large class carries out statistics and analysis, finally by the directed redirect module of web page address according to the advertisement display page address of recording in advertising database, browser is made to jump to display advertisement display page, complete advertisement procedure for displaying.
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Cited By (17)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107133818A (en) * | 2017-04-25 | 2017-09-05 | 微梦创科网络科技（中国）有限公司 | The settlement method and settlement system of online advertisement in a kind of internet |
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